Status Quo of Fresh Ground Matcha

Specialty Matcha Podcast · Nov 7, 2024 · 49m · transcript

In this conversation, Ryan and Sam explore the evolving landscape of fresh-milled matcha, discussing its rise in popularity, the technology behind its milling, and the various consumer perspectives on its quality and flavor. They delve into critiques of fresh-milled matcha, the challenges of maintaining quality, and the future of specialty matcha as an inclusive industry that embraces innovation while respecting tradition.