Latest / CPG Week by BevNET & Nosh
When Is It Time To Kill A Product Line?
On this week's show, NOSH editor Carol Ortenberg sits down with the Eat The Change team to discuss how the company has evolved its identity by rethinking its product lines. Seth Goldman, co-founder and CEO, and Sarah Shah, Head of Marketing talk through how the company evaluated its product mix, ultimately making a measured decision to discontinue one slow turner and revamp and reposition another.
Show Highlights:
01:56: Mushrooms were… so last year? Seth and Sarah shared how declining consumer interest in fungi, and the polarizing popularity of mushrooms, coupled with a product positioned…
The skinny
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