eCommerce, Clearly | Episode 3 : Why Brand Loyalty Is Dying in Indian Ecommerce
Welcome to Episode 3 of eCommerce, Clearly.
In this episode, we break down one of the most important Indian ecommerce reports of the year:“D2C 3.0 — The Next Big Wave in Indian Ecommerce” by Inc42 Datalabs.
We discuss:• Why brand loyalty is collapsing in the age of quick commerce• How Zepto, Blinkit, and Instamart are rewiring consumer behaviour• Why D2C brands could drive ~86% of incremental ecommerce GMV growth in India• The rise of affordable luxury and “masstige” consumption• Why Tier 2 and Tier 3 India are becoming the next ecommerce growth engines• How startup ecosystems are…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.