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Your Customer Renewed for 10 Years. You Still Lost Millions. | Sandy Yu
“Be more interested than interesting.” — Sandy Yu, Founder of Revenue Retention Advisors
Your customer just renewed for the tenth year in a row. That might be the most expensive account you have. Full episode below.
Sandy Yu spent two decades leading global go-to-market teams at Oracle, Cisco, and PwC. Now she works as a fractional customer growth executive for B2B SaaS companies doing 25M–100M ARR, finding the revenue that leaks out after the contract is signed.
She has plenty of stories. A customer who paid for software for two years and never downloaded it. A CRO who couldn’t say which…
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