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Business: The Maturity and Decline Phase of Apple, Inc.
Summary Notes: This is part 3 of our month-long series on lessons learned from Alison and Phillip studying Apple, Inc. The Maturity and Decline phase of Apple occurs after it has reached its first peak in the 1980s and then began to decline. A company decline can be caused by a variety of factors such as changing consumer trends, shifts in the market, new competition, or the company’s product becoming outdated. It is important for entrepreneurs and businesses to recognize when their company is in the maturity and decline phase in order to adjust their strategy accordingly. Steve Jobs and the…
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