Brendan A. Galipeau, "Crafting a Tibetan Terroir: Winemaking in Shangri-La" (U Washington Press, 2025)

New Books in Sociology · Mar 6, 2025 · 1h 11m

Aiming to explore the Sino-Tibetan border region, which is renamed “Shangri-La” by the Chinese government for tourism promotion, Crafting a Tibetan Terroir (U Washington Press, 2025) examines how the deployment of the French notion of terroir creates new forms of ethno-regional identities and village landscapes through the production of Tibetan wine as a commodity. In Shangri-La, a rapidly developing international ethno-travel destination, European histories and global capitalism are being reestablished and reformulated through viticulture, which has altered landscapes and livelihoods.

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