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18. How to stand out from the crowd?

It's a crowded marketplace out there. Whatever industry you're in, it's almost guaranteed there will be others offering the same products, services or experiences as you. So how can you stand out from the crowd?

Marketing consultant Cameron Taylor, director of Inform PR joins Brad McDonald on the podcast again to reflect on the 'purple cow' phenomenon and how businesses can stand out. Including:

- What does it mean to be a 'purple cow'?;

- How to make your business stand out without a big budget?; plus

- Real examples of businesses that have stood out for all the right (and wrong) reasons.

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