Kristen Elliott: Living Your Brand Values No Matter the Cost
Gear up for this sneak peek into the mind of marketing leader Kristen Elliott, VP of Marketing for Eddie Bauer and how she encourages creativity and makes tough decisions. In this episode, Maria and Kristen talk about how a global brand thrives while still maintaining its values and how to stay connected, both as employees and with their customers, even during this time of physical separation. They also explore how Kristen’s passion for her work as an end-of-life doula translates over into her role at Eddie Bauer in embracing the “soft skills” to connect and create in an honest, ethical way…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.