Ep. 35 Reflection: Why Healthcare Leaders Can't Walk Away
You've invested millions of dollars in a healthcare initiative. You're not even halfway through, and the warning signs are becoming impossible to ignore. Do you keep going or walk away?
In this *Viral Healthcare* reflection, Dr. Bruce Spurlock explores one of the most dangerous psychological traps in healthcare leadership: the sunk cost fallacy.
Building on Episode 35's Halloween discussion of what healthcare leaders should really fear, Bruce examines why executives continue investing in struggling projects even when the evidence suggests it's time to reconsider. From loss aversion and…
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