Trust Before Clicks: What Google’s AIO UX Study Reveals About Real User Behavior
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🎙️ Trust Before Clicks: What Real Users Do With Google’s AI Overviews
We’ve all seen the headlines: Google’s AI Overviews (AIOs) are changing search forever. But how do real people actually use them?
In this episode of The Near Memo, we dive into the first behavioral UX study of Google’s AIOs, conducted by Kevin Indig and Eric Van Buskirk. The results? Totally eye-opening—and a little humbling for SEOs.
This wasn’t another clickstream analysis. This was watching users scroll, click (or not), skim, and decide across 8 real-world search tasks. Think local searches, health…
The skinny
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