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SBP 214: The Cannes Cut - The Gap Between Knowing and Doing: Day 5 Reflections. Featuring David Tiltman.
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After five days, dozens of interviews, countless presentations, and conversations with some of marketing's brightest minds, one thing became clear:
The future of marketing isn't about more technology. It's about better thinking.
Throughout Cannes Lions 2026, we spoke with leaders from System1, WARC, Ehrenberg-Bass, Amazon Ads, Pinterest, and many of the industry's leading creative and effectiveness thinkers.
In this final Cannes Cut, we reflect on the biggest themes that emerged throughout the week, including:
Why simplicity continues to outperform complexity
How AI is…
The skinny
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