Identity Inflation: Why Being Yourself Feels Like a Full-Time Job

FUNK !T | Mindful Media & Communication · Jun 3, 2025 · 14m

In a world where every “you” is content, are you actually expressing your identity—or just performing it?

This episode of FUNK !T explores:

Why our identities are more layered, unstable, and marketable than ever

How social media rewards fragmented, hyper-visible versions of the self

Why we crave authenticity while constantly curating

How theories like Goffman’s Presentation of Self, Symbolic Interactionism, and even Baudrillard’s simulations explain the chaos

We’re not just living our lives.

We’re optimizing our personalities.

And somewhere between “relatable” and “rebranded,” the real self…