The Distribution Strategy Model: Adapting to New Markets
Episode 155: How to enter a New Market🔗 Read the full article here: https://smartkeys.org/distribution-strategy-model/
In this episode of the SmartKeys podcast, we tackle the complex challenge of expansion. We discuss why 91% of companies identify their distribution approach as a key factor in their performance, and why simply "shipping everywhere" is a recipe for failure in a market where e-commerce is set to hit $7.4 trillion.
Based on the strategic guide by Felix Römer, we break down the Distribution Strategy Model. We analyze how to move beyond rigid logistics to create a flexible…
The skinny
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