Recurring Revenue: The Multiplier Most Owners Underestimate

The Owner's Playbook · Apr 2, 2026 · 11m

In this episode of The Owner’s Playbook, Carol Dewey breaks down one of the most powerful drivers of business valuation: recurring revenue.

While many business owners focus on growing revenue, buyers focus on predictability. Recurring revenue reduces risk, increases visibility, and ultimately drives higher valuation multiples. Carol explains why restructuring revenue not just growing it—is the key to building enterprise value.

Key Takeaways

Predictability increases valuation multiples

Recurring revenue reduces risk and increases buyer confidence

Buyers value visible, repeatable cash flow over…