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Designing an Agency for Resilience - Hamid Ghanadan - Marketing Agency Power Hour - Episode # 041
In this episode of Marketing Agency Power Hour, host Cal Wilder sits down with Hamid Ghanadan, Founder and CEO of the Linus Group, to explore what it really takes to build a focused, resilient marketing agency, especially when serving highly technical industries like life sciences and healthcare.
Hamid shares how understanding the psychology of technical buyers creates more impact than leading with features alone, why combining factual accuracy with emotional storytelling drives real behavior change, and how a bold agency pivot in 2019 set Linus Group up for long-term sustainability. The…
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