My plan to turn a $2,400 ticket into a $2M pipeline | Ep 326

Serious AI with Chris Duff · Sep 25, 2026 · 28m

Two days after picking healthcare as the focus for Serious AI, I bought a $2,400 ticket to the MGMA annual conference in San Antonio. Before the trip I had Claude research every speaker and all 171 exhibitors, narrow more than 100 organizations to 14 targets, and build each one a short, specific read on where AI could help their practice. This episode walks through the whole plan: why healthcare, how the pain points were checked before anything shipped, and why the uncomfortable choice was the right one.

AI for medical groups and practices…