The Influencer Economy’s Quiet Reset
The influencer economy is undergoing a reset, not least due to recent controversies like “India’s Got Latent”. While the number of influencers and their content continue to surge, the brands are now curtailing their extravagant spends on them, exercising greater caution, closely evaluating creators and their content. The video of a controversial slip up, or a careless social media post may suddenly turn up to scuttle a lucrative brand endorsement. Are influencers adapting to survive? Hosts Dia Rekhi speak with Aman Garg, Director & Co-Founder of Ebullient Gaming India, and…
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