#56 - Selling to a smaller book of business with highly personalized outreach (Vin Matano, AE @ Demandbase)

30 Minutes to President's Club | No-Nonsense Sales · May 19, 2021 · 30m

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Four Actionable Takeaways:

* Remove all templates when reaching out to your AE Top 30 and AE Top 5.

* Look in your CRM for a prospect’s historical interactions, copy exact language for new outreach.

* Recycle your highly personalized email with a new subject line if it didn’t get opened.

* Switch your outreach frequently to increase the chances of breaking through.

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Vin’s Path to President’s Club:

* Mid-Market AE at Demandbase

* President’s Club FY20

* SDR of the Year (Demandbase)

* BEAST…