How Fernet-Branca Became San Francisco's Favorite Spirit
About 25 years ago, Fernet-Branca went from a somewhat eclectic drink, shared among the city's old school bartenders, to one of the most iconic spirits in San Francisco. Its polarizing taste profile has been compared to Vicks NyQuil and VapoRub on one end of the spectrum, to a delightful Christmas Tree or Chinese herbs on the other end. How did this divisive Italian spirit work its way into the hearts of San Franciscans? Bay Curious producer Amanda Font bellies up to the bar to find out.
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How Fernet-Branca Became San Francisco's Favorite Spirit
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The skinny
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