Latest / Salon Success Secrets — The podcast for salon owners who are done hustling harder and ready to break their revenue ceiling. / What High Performers Actually Look For In A Salon
Transcript
- 0:33Welcome back to the Salon Success Podcast.
- 0:36I want to start today off with a confession.
- 0:39You know, years ago, I was the salon owner who thought the answer to every problem was just finding better people.
- 0:46You know, if the culture felt off, we need someone with more energy.
- 0:49You know, if the numbers were flat, we need someone more motivated.
- 0:53If the vibe felt still, we just needed more fresh talent to walk in the door.
- 0:59You know, and every time I hired based on that thinking, I got the same results.
- 1:05You know, someone would walk in and I'd think, this is it.
- 1:08This is the one who's going to change everything.
- 1:11And then six months later, nothing had changed.
- 1:15It was because I was asking the wrong question.
- 1:18You know, I kept asking, how do I find a high performer?
- 1:23When truly the real question was like, how do I build the kind of place where high performers are created?
- 1:31You know, that shift changed everything for me.
- 1:35And today, Lindsay and I are going to break down exactly what that looks like in a real salon.
- 1:41Yeah, and you know, I want to add something to what Jen just said because I think it goes even deeper than most salon owners realize.
- 1:49You know, when you're stuck in, I just need better people mode, you're in a loop, you know.
- 1:56You hire, you hope, you're disappointed, and then you repeat.
- 2:01And here's the thing that nobody tells you the loop isn't caused by the people.
- 2:07The loop is caused by the belief.
- 2:10Because as long as you believe the answer is out there, you know, somewhere waiting to be hired, you will never look at what's actually creating the problem, which is the environment, the systems, the leadership.
- 2:28You know, and when I look at some of our highest earners in my salon today, you know, many of them were not the ones other salon owners would have picked.
- 2:37You know, they weren't the loudest, they weren't the most polished, some were incredibly shy, some were carrying some serious self-doubt, but they were coachable.
- 2:48And when we put them inside our environment and our systems and our culture, they became extraordinary.
- 2:56Not because we found something hidden in them, but because we gave them something they didn't have before, a clear path, you know, a clear standard and a belief that excellence wasn't just possible for them.
- 3:11It was expected.
- 3:14So let's talk about what the myth actually looks like in real life.
- 3:17So let's say you walk into a cosmetology school and there's always that one student, you know, the one that everybody knows, you know, the one winning every competition, and the one with the biggest personality in the room.
- 3:31And you think, man, if I can get her, I've won.
- 3:34You know, I've felt that.
- 3:36I've I've done that actually.
- 3:37And here's what I've learned after years of watching this play out.
- 3:41Sometimes that person is incredible.
- 3:43I do have to say that.
- 3:45But sometimes what looks like confidence is actually something else entirely.
- 3:50You know, confidence and ego look almost identical on the surface, but they operate in completely opposite directions.
- 3:59You know, confidence says, how can I serve?
- 4:02Ego says, how can I be seen?
- 4:05You know, confidence asks, what can I learn here?
- 4:09Ego says, I already know everything I need to know.
- 4:13You know, confidence focuses entirely on the guest, but ego focuses on being the experience.
- 4:20And when you hire for personality instead of coachability, you are building on sand.
- 4:26I don't know if you've ever tried that.
- 4:27That's really not, it's hard, it's impossible, right?
- 4:30Because truly, talent without systems is just potential that never fully lands.
- 4:36I love that you said that.
- 4:37You know, and here's what the guest actually cares about.
- 4:41Not who won the most awards in cosmetology school, not who had the biggest following coming in.
- 4:48Although I always like to say you can uh take that number, divide it in half, and then throw the rest in trash because that's what's usually coming.
- 4:55You know, the guest actually cares about how they feel when they sit in the chair or on the table, you know, whether they are truly listened to, whether the beauty pro remembers their child's name, you know, or animal's name, you know, and whether they walked out of feeling like the most beautiful version of themselves.
- 5:19And those experiences are not accidents, they are systems, they are culture, they are the direct result of how a salon is led, you know, which brings me to one of my very favorite examples of this done right, which is Disney.
- 5:36You know, if you've ever been to a Disney park, uh Jen and I just got to go this spring, um, take her niece and my kids.
- 5:44We had a blast, you know, you know the feeling if you've been there.
- 5:47Everything is clean, everyone is smiling, every single inner action really feels intentional.
- 5:56And you think, how do they get all these mostly 19-year-olds to be this consistent, you know, because they're not hiring magical people.
- 6:07There's not like a magical people factory down there.
- 6:10They're hiring teenagers, they're hiring college students, ordinary humans working summer jobs, you know, and then they put extraordinary systems around them.
- 6:23You know, here's the piece that really got me.
- 6:26Most businesses tell their people what not to do.
- 6:31You know, don't run, don't stand there, don't climb on that.
- 6:34You know, that's what they would say, like when kids are misbehaving, for example.
- 6:38But Disney, they teach people what to do.
- 6:42So instead of saying, you know, don't stand on that beach, that that beach, I wish you were standing on a beach bench, don't stand on that bench, you know, they say, put your feet on the floor, you know, but it and here's the truth: you get the same outcome, but with completely different energy.
- 6:59One creates confusion and correction, and one creates clarity and confidence.
- 7:06And that is the philosophy that runs through every great salon, not a rule book, a version of what excellence looks like, made achievable through systems.
- 7:19Yeah.
- 7:20Because if you think about it, there's a belief in our industry that I want to completely dismantle, so tear it apart today.
- 7:26And the belief is that systems are restrictive, that if you over-structure the experience, that you strip the artistry out, you know, the personality out, that your team starts to feel like robots.
- 7:40You know, and I think I hear that constantly, Lindsay.
- 7:42I know you have too, but we want to flip it because here is the truth systems don't restrict your teams, they liberate them.
- 7:49Actually, liberate means to set free.
- 7:52So think about that.
- 7:53What it actually looks feels like to walk into a job with no real training.
- 7:58Like, let's say you do that, you don't know how to greet the guest, you don't know what a great consultation sounds like, you don't know the follow-up process, you don't know how to ask for a referral without feeling awkward.
- 8:10But what fills that gap is anxiety, guessing, and inconsistency.
- 8:15You guys, that is not freedom.
- 8:17That is a slow, invisible confidence killer.
- 8:21Now imagine your first week on the floor and someone hands you a system.
- 8:26Hey, here's how we welcome every guest with the wild check-in.
- 8:29Here's how we run a consultation that builds trust.
- 8:32You know, here's how we follow up so guests come back, and here's how we ask for referrals in a way that feels natural.
- 8:39You know, that new service provider walks in with confidence because they don't have to guess.
- 8:44They know what success looks like.
- 8:46And when people know what success looks like, they can actually achieve it.
- 8:51Yeah, you know, and that's truly why obviously the Million Dollar Beauty Pro exists, because when someone walks into a salon and learns our consultation system, our hospitality systems, our follow-up systems, our referral systems, they don't have to figure out success on their own, you know, because success leaves clues.
- 9:11We're just handing them the clues, you know.
- 9:13Think about it like a recipe.
- 9:15If someone follows a great recipe exactly, they can create an incredible meal on their very first try.
- 9:23You know, the same thing happens in a salon.
- 9:26Follow the system, create an incredible guest experience, you know, and incredible guest experiences create incredible incomes.
- 9:37And here's what changes when that happens: recruiting gets easier because people want to work in places where they actually win.
- 9:45Retention gets easier because people stay where they're growing.
- 9:50Leadership gets easier because you're not constantly managing chaos.
- 9:55Growth becomes inevitable, not because you got lucky with who walked in, but because you built something worth walking into.
- 10:23Force is what most leadership looks like in salons, honestly, you know, hit your numbers or else you need to be doing more.
- 10:30Go out there and sell some shampoo, you know?
- 10:33Why aren't you where I need you to be?
- 10:35Because force is pressure without context.
- 10:40And here's the thing about force it might get short-term compliance, but it never gets transformation.
- 10:49Because when you pressure someone into performing, you're not developing a high performer, you're developing someone who is performing to avoid getting in trouble.
- 11:00So the moment the pressure lifts, so does the performance.
- 11:04You know, you even see it in the language.
- 11:08Actually, you always see it, that's where it shows up in the language that people use to motivate stylists.
- 11:15Prove them wrong.
- 11:17Show everyone who doubted you.
- 11:19And listen, that might sound like it can light a fire, but a fire built on resentment burns out.
- 11:28We are not in just we're not interested at all in building careers on what someone has to prove.
- 11:36We're interested in building careers on who someone is becoming.
- 11:41You know, power is completely different.
- 11:45Power, the word power itself just means the ability to do something effortlessly.
- 11:51Wow.
- 11:52So power says, let me show you what's possible for you.
- 11:57Power says, I see something in you you might not see in yourself yet.
- 12:03Power says, here's the system, here's the support, here's the vision of who you're becoming.
- 12:11Power creates belief.
- 12:13And belief is what actually drives lasting behavior.
- 12:20Real high performers, they can feel the difference immediately.
- 12:24You know, they don't want to be managed, they want to be developed, they want an environment where growth is the standard, where their leader sees their ceiling before they do and holds them accountable in a loving way to it, you know, and that's what creates loyalty.
- 12:41That is where you create retention.
- 12:44That is what creates a culture where your best people bring their best friends to come work for them.
- 12:51So good.
- 12:52Yeah, I love that.
- 12:54And I think this is where the identity shift happens for salon owners because most of them, or most of us, you know, come up as service providers, myself included, Lindsay as well.
- 13:03And when you become an owner, uh, nobody hands you a leadership manual.
- 13:08I didn't get mine in the mail.
- 13:09I don't know, did you, Lindsay?
- 13:10I didn't get mine.
- 13:11This is you know, you just you're suddenly responsible for other people's growth and income and their confidence.
- 13:19And the instinct is to lean on force because that's what we saw modeled.
- 13:24But there is a different version of this role available to you, you know, and the version where you become the kind of leader whose team walks in every morning genuinely wanting to be there.
- 13:34Not because they're afraid of what happens if they're not, because they're becoming someone inside your walls that they couldn't become anywhere else.
- 13:42You know, that is the most powerful thing that you can build as a salon owner.
- 13:46You know, not a full schedule, not a beautiful space, but a culture where people grow.
- 13:52So if you've been waiting for the perfect hire to walk through your door and change everything, this is your permission to stop waiting.
- 14:00You know, stop looking out there for the answer and start building in there in here.
- 14:05You know, build the systems, build the culture, build the leadership.
- 14:09Because the greatest salons in the industry didn't get lucky with who they found.
- 14:12They got intentional, intentional about who they built.
- 14:17Yeah.
- 14:17And, you know, if you want help building inside of your salon, that is exactly what we do inside of a Million Dollar Beauty Pro.
- 14:23We hand you the systems, we hand you the frameworks, we even walk alongside you in live or on demand training, you know, as you become the kind of leader your team deserves.
- 14:34Because when you change the environment, you change the people.
- 14:37And when you change the people, you change everything.
- 14:42So thanks for being here for another episode of Salon Success Secrets Podcast.
- 14:46We'll see you next time.