
16 - Melt Shop's Spencer Rubin
There was a time, not so long ago, when fast-casual brands built around one menu item started to gain some traction, whether it was meatball brands or doughnut brands or even avocado brands. Then there was the grilled-cheese trend; a wave of grilled-cheese concepts sprung up in the early 2010s, offering premium takes on the comfort-food sandwich. But while many of those brands faded away, Melt Shop—a fast casual founded in New York City in 2011—managed to evolve into a thriving melted sandwich franchise that is carving its own niche in fast casual.
Spencer Rubin, founder and CEO, sat down…
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