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ASU’s New Degree in Content Creation | Odessa News
Arizona State University just launched a bachelor’s degree in content creation — sparking debate over whether this booming field deserves a traditional college credential. While critics question the legitimacy of “influencer” careers and the value of formal education in a space often glamorized as easy money, experts argue that content creation demands serious skill, strategy, and hustle. With the creator economy projected to hit $20 billion+, most of the profits don’t trickle down to individual creators — but formal programs like ASU’s aim to teach marketable skills in branding, marketing…
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