Stanford Webinar: Common Pitfalls of A/B Testing and How to Avoid Them

Stanford Online: University Courses & Lectures · Oct 20, 2026 · 1h 4m

A Stanford Webinar presented by the Stanford Leadership and Management Science (http://stanford.io/2ppiCxy) and Decision Analysis (http://stanford.io/2pByYDC) graduate certificate programs"Common Pitfalls of A/B Testing and How to Avoid Them"Speaker: Ramesh Johari, Stanford UniversityUploaded 16-05-17A/B testing is the process of using randomized controlled experiments on a web page or technology platform to determine which of two versions has a higher conversion rate. While this method of testing has become ubiquitous, there remain some common traps to which even the most sophisticated data…