What Makes a Great B2B Marketing Leader?
What actually makes a great B2B marketing leader?
In this episode, Benny Fluman explores how B2B marketing should really be evaluated, why the usual metrics often tell only part of the story, and how the answer changes across SaaS, manufacturing, and complex markets.
A practical look at brand, demand, buyer behavior, and the real role of marketing in driving growth.
The skinny
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