Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 1.7-Second Brand Pulse Method for Short-Form Video
Lucas and Luna dive into a pattern they've noticed across the highest-performing short-form brand videos: a recurring brand visual or logo appears every 1.7 seconds on average. They trace this to research by the video analytics platform Tubular Labs, which found that brand recall drops below 40% if the logo is absent for more than two seconds in a vertical video. Lucas walks through the 'Brand Pulse' technique used by brands like Liquid Death and Duolingo, where a logo, product shot, or signature color flashes at consistent intervals. Luna pushes back on whether it works for…
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