Latest / Ecommerce Playbook: Numbers, Struggles & Growth
From JP Morgan to DTC: How Ondo Built a Better Sock Brand
He left JP Morgan to build a sock brand and it worked.
In this episode of podcast, Taylor sits down with Daniel Shim, founder of Ondo, the DTC brand reinventing no-show socks. They dig into how a finance background helped build a profitable ecommerce business, what it takes to stand out in a crowded category, and why growth isn’t just about scale — it’s about discipline.
You’ll Learn
How a banker turned founder built Ondo from scratch
The product insight that made no-show socks work
What it takes to scale profitably in 2025
Lessons from COVID era growth to now
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The skinny
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