Latest / Build Your Tribe | Grow Your Business with Social Media
What Getting 2 Billion Views On Instagram Taught Me About Human Psychology - 915
In today's episode, Brock Johnson is sharing what getting 2 billion views on Instagram has taught him about human psychology, starting with the core insight behind it all: people share to say something about themselves, not about you. Shares are the number one metric because content only spreads when it becomes a tool for someone else's identity, and the most-shared posts aren't the best-made, they're the most identity-affirming. He breaks down principles like why no one is paying attention to your mistakes, why posting more and saying things again matters more than perfecting a single post…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.