Latest / Marci talks money (and life)
How Credibility Becomes Financial Equity with Katherine Tuominen
How does credibility become financial equity? And why might trust, reputation, and ethical marketing have a measurable impact on a business’s financial success?
In this episode of Marci Talks Money (and Life), I talk with Katherine Tuominen, marketing strategist, publicist, and founder of CatalystBrand Strategy, about the connection between brand reputation, credibility, marketing, and financial value.
We discuss how brand equity can become financial equity through valuation, pricing power, and deal flow. Katherine also shares why credibility is an asset many founders under-invest in, how to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.