Latest / Wedding Pros who are ready to grow - with Becca Pountney / Is your wedding business inclusive? With Anna Langley

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Is your wedding business inclusive? With Anna Langley · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Being
• 0:00
  inclusive
• 0:01
  isn't
• 0:01
  just
• 0:01
  about
• 0:02
  intention.
• 0:02
  It's
• 0:03
  about
• 0:03
  perception.
• 0:04
  And
• 0:04
  that
• 0:05
  is
• 0:05
  the
• 0:05
  number
• 0:06
  one
• 0:06
  thing
• 0:06
  that
• 0:07
  I
• 0:07
  wish
• 0:07
  I'd
• 0:07
  known
• 0:08
  going
• 0:08
  in
• 0:08
  even
• 0:09
  with
• 0:09
  his
• 0:09
  day.
• 0:10
  But
• 0:10
  even
• 0:10
  I
• 0:10
  didn't
• 0:10
  know
• 0:11
  how
• 0:11
  to
• 0:11
  show
• 0:11
  that
• 0:12
  we
• 0:12
  were
• 0:12
  inclusive.
• 1:26
  I'm
• 1:26
  Becca
• 1:26
  Poutney,
• 1:27
  wedding
• 1:27
  business
• 1:28
  marketing
• 1:28
  expert,
• 1:28
  speaker
• 1:29
  and
• 1:29
  blogger,
• 1:30
  and
• 1:30
  you're
• 1:30
  listening
• 1:30
  to
• 1:30
  the
• 1:31
  Wedding
• 1:31
  Pros
• 1:31
  who
• 1:31
  Are
• 1:31
  Ready
• 1:32
  to
• 1:32
  Grow
• 1:32
  podcast.
• 1:33
  I'm
• 1:34
  here
• 1:34
  to
• 1:34
  share
• 1:34
  with
• 1:34
  you
• 1:35
  actionable
• 1:35
  tips,
• 1:36
  strategies
• 1:36
  and
• 1:37
  real
• 1:37
  life
• 1:37
  examples
• 1:38
  to
• 1:38
  help
• 1:38
  you
• 1:38
  take
• 1:38
  your
• 1:39
  wedding
• 1:39
  business
• 1:39
  to
• 1:39
  the
• 1:40
  next
• 1:40
  level.
• 1:40
  If
• 1:41
  you
• 1:41
  are
• 1:41
  an
• 1:41
  ambitious
• 1:42
  wedding
• 1:42
  business
• 1:42
  owner
• 1:43
  that
• 1:43
  wants
• 1:43
  want
• 1:43
  to
• 1:43
  take
• 1:44
  your
• 1:44
  passion
• 1:44
  and
• 1:44
  use
• 1:45
  it
• 1:45
  to
• 1:45
  build
• 1:45
  a
• 1:45
  profitable,
• 1:46
  sustainable
• 1:46
  business
• 1:47
  doing
• 1:47
  what
• 1:48
  you
• 1:48
  love,
• 1:48
  then
• 1:48
  you're
• 1:48
  in
• 1:49
  the
• 1:49
  right
• 1:49
  place.
• 1:50
  Let's
• 1:50
  get
• 1:50
  going
• 1:50
  with
• 1:51
  today's
• 1:51
  episode.
• 1:52
  Today
• 1:53
  I'm
• 1:53
  chatting
• 1:53
  with
• 1:53
  Anna
• 1:54
  Langley,
• 1:54
  owner
• 1:55
  of
• 1:55
  his
• 1:55
  day
• 1:55
  and
• 1:56
  author
• 1:56
  of
• 1:56
  the
• 1:56
  Inclusive
• 1:57
  Wedding
• 1:57
  Toolkit.
• 1:58
  With
• 1:58
  a
• 1:58
  decade
• 1:59
  of
• 1:59
  experience
• 1:59
  as
• 2:00
  an
• 2:00
  event
• 2:00
  planner
• 2:00
  and
• 2:01
  working
• 2:01
  in
• 2:01
  diversity,
• 2:02
  equity
• 2:02
  and
• 2:02
  inclusion,
• 2:03
  she
• 2:03
  realized
• 2:04
  the
• 2:04
  wedding
• 2:04
  industry
• 2:04
  had
• 2:05
  some
• 2:05
  catching
• 2:05
  up
• 2:05
  to
• 2:05
  do
• 2:06
  in
• 2:06
  this
• 2:06
  area.
• 2:07
  Anna
• 2:07
  is
• 2:07
  now
• 2:07
  on
• 2:08
  a
• 2:08
  mission
• 2:08
  to
• 2:08
  educate
• 2:09
  all
• 2:09
  wedding
• 2:09
  pros
• 2:09
  and
• 2:09
  venues
• 2:10
  on
• 2:10
  how
• 2:10
  to
• 2:10
  continue
• 2:11
  to
• 2:11
  become
• 2:11
  more
• 2:11
  inclusive
• 2:12
  to
• 2:12
  everyone.
• 2:13
  Anna,
• 2:14
  welcome
• 2:14
  to
• 2:14
  the
• 2:14
  podcast.
• 2:16
  Thank
• 2:16
  you
• 2:16
  so
• 2:17
  much
• 2:17
  for
• 2:17
  having
• 2:17
  me.
• 2:17
  Becca.
• 2:18
  It's.
• 2:18
  That
• 2:18
  was
• 2:19
  a
• 2:19
  very
• 2:20
  lovely
• 2:20
  introduction,
• 2:21
  but
• 2:21
  anytime
• 2:21
  that
• 2:22
  number
• 2:22
  of
• 2:22
  10
• 2:22
  years
• 2:23
  increases,
• 2:23
  it
• 2:24
  really
• 2:24
  just
• 2:24
  freaks
• 2:24
  me
• 2:24
  out
• 2:25
  more
• 2:25
  than
• 2:25
  getting
• 2:25
  older.
• 2:26
  I
• 2:26
  know.
• 2:26
  Well,
• 2:27
  I
• 2:27
  feel
• 2:27
  like
• 2:27
  I've
• 2:27
  only
• 2:28
  been
• 2:28
  in
• 2:28
  the
• 2:28
  wedding
• 2:28
  industry
• 2:29
  not
• 2:29
  very
• 2:29
  long,
• 2:29
  and
• 2:30
  then
• 2:30
  when
• 2:30
  I
• 2:30
  say
• 2:30
  to
• 2:30
  people
• 2:31
  since
• 2:32
  I've
• 2:32
  been
• 2:32
  doing
• 2:32
  what
• 2:33
  I
• 2:33
  do
• 2:33
  since
• 2:33
  2016,
• 2:34
  they're
• 2:34
  like,
• 2:34
  that's
• 2:35
  actually
• 2:35
  a
• 2:35
  really
• 2:35
  long
• 2:35
  time
• 2:36
  back,
• 2:36
  but
• 2:36
  I
• 2:36
  feel
• 2:37
  like
• 2:37
  we're
• 2:37
  still
• 2:37
  living
• 2:37
  in
• 2:38
  like
• 2:38
  2016,
• 2:39
  19
• 2:39
  or
• 2:40
  something
• 2:40
  like
• 2:40
  that.
• 2:40
  So,
• 2:41
  you
• 2:41
  know.
• 2:41
  Yeah,
• 2:42
  I'm
• 2:42
  pre
• 2:42
  pandemic
• 2:43
  in
• 2:43
  my
• 2:43
  mind.
• 2:44
  Exactly.
• 2:45
  Well,
• 2:45
  I'm
• 2:45
  really
• 2:46
  pleased
• 2:46
  to
• 2:46
  finally
• 2:46
  have
• 2:46
  you
• 2:47
  on
• 2:47
  the
• 2:47
  podcast
• 2:47
  because
• 2:47
  I've
• 2:48
  been
• 2:48
  meaning
• 2:48
  to
• 2:48
  have
• 2:48
  you
• 2:48
  on
• 2:49
  my
• 2:49
  podcast
• 2:49
  forever
• 2:49
  and
• 2:50
  a
• 2:50
  day.
• 2:50
  And
• 2:51
  I
• 2:51
  saw
• 2:51
  you
• 2:51
  recently
• 2:52
  and
• 2:52
  I
• 2:52
  said,
• 2:52
  I
• 2:52
  promise
• 2:52
  I
• 2:53
  do
• 2:53
  want
• 2:53
  you
• 2:53
  to
• 2:53
  come
• 2:53
  on.
• 2:53
  I'm
• 2:54
  just
• 2:54
  really
• 2:54
  disorganized.
• 2:55
  So
• 2:55
  I'm
• 2:55
  thrilled
• 2:56
  we
• 2:56
  finally
• 2:57
  managed
• 2:57
  to
• 2:57
  find
• 2:57
  a
• 2:57
  time
• 2:57
  that
• 2:58
  works
• 2:58
  for
• 2:58
  both
• 2:58
  of
• 2:58
  us
• 2:59
  to
• 2:59
  get
• 2:59
  you
• 2:59
  on.
• 3:00
  I
• 3:00
  do
• 3:00
  think
• 3:00
  this
• 3:00
  is
• 3:00
  a
• 3:00
  really
• 3:01
  important
• 3:01
  topic
• 3:01
  and
• 3:01
  I
• 3:02
  think
• 3:02
  you
• 3:02
  have
• 3:02
  a
• 3:02
  really
• 3:02
  interesting
• 3:03
  take
• 3:04
  on
• 3:04
  it
• 3:04
  and
• 3:04
  background,
• 3:05
  so
• 3:05
  we'll
• 3:05
  get
• 3:05
  into
• 3:06
  that.
• 3:06
  First.
• 3:06
  First,
• 3:06
  let's
• 3:07
  give
• 3:07
  people
• 3:07
  your
• 3:07
  background.
• 3:08
  So
• 3:08
  take
• 3:09
  me
• 3:10
  back
• 3:10
  through
• 3:11
  a
• 3:11
  quick
• 3:11
  potted
• 3:12
  history
• 3:12
  of
• 3:12
  your
• 3:12
  career
• 3:13
  and
• 3:13
  how
• 3:13
  you
• 3:13
  ended
• 3:14
  up
• 3:14
  even
• 3:14
  working
• 3:15
  in
• 3:15
  the
• 3:15
  world
• 3:15
  of
• 3:15
  weddings
• 3:15
  in
• 3:16
  the
• 3:16
  first
• 3:16
  place.
• 3:17
  So
• 3:17
  I
• 3:18
  have
• 3:18
  been
• 3:18
  an
• 3:18
  event
• 3:19
  manager,
• 3:19
  as
• 3:19
  you
• 3:19
  mentioned,
• 3:20
  for
• 3:20
  over
• 3:20
  10
• 3:21
  years.
• 3:22
  I
• 3:22
  started
• 3:22
  out
• 3:23
  in
• 3:23
  corporate
• 3:25
  Very
• 3:25
  varied
• 3:26
  events,
• 3:26
  from
• 3:27
  huge,
• 3:28
  huge
• 3:28
  events
• 3:29
  like
• 3:29
  working
• 3:29
  on
• 3:29
  the
• 3:29
  Champions
• 3:30
  League
• 3:30
  final.
• 3:31
  But
• 3:31
  then
• 3:31
  the
• 3:31
  most
• 3:32
  kind
• 3:33
  of
• 3:33
  important
• 3:33
  work
• 3:33
  I
• 3:34
  think
• 3:34
  I've
• 3:34
  done
• 3:34
  is
• 3:34
  in
• 3:35
  big
• 3:35
  tech,
• 3:35
  and
• 3:35
  that
• 3:36
  was
• 3:36
  in
• 3:36
  diversity
• 3:37
  and
• 3:37
  inclusion
• 3:37
  events.
• 3:38
  So
• 3:38
  it
• 3:39
  was
• 3:39
  very,
• 3:39
  very
• 3:39
  varied.
• 3:40
  But
• 3:41
  throughout
• 3:41
  that
• 3:42
  time,
• 3:42
  I
• 3:42
  took
• 3:43
  on
• 3:43
  kind
• 3:43
  of
• 3:43
  ad
• 3:44
  hoc
• 3:44
  weddings,
• 3:45
  and
• 3:46
  I
• 3:46
  just
• 3:46
  love
• 3:47
  them.
• 3:47
  They
• 3:47
  are
• 3:47
  my
• 3:48
  absolute
• 3:48
  favorite
• 3:49
  events.
• 3:49
  I
• 3:49
  think,
• 3:50
  because
• 3:50
  I'm
• 3:50
  a
• 3:50
  romantic
• 3:51
  at
• 3:51
  heart,
• 3:51
  I
• 3:52
  just
• 3:52
  fall
• 3:52
  in
• 3:52
  love
• 3:53
  with
• 3:53
  people.
• 3:54
  And
• 3:55
  guaranteed
• 3:56
  every
• 3:56
  client
• 3:56
  I've
• 3:57
  ever
• 3:57
  worked,
• 3:57
  I'm
• 3:57
  there
• 3:58
  crying
• 3:58
  when
• 3:58
  they're
• 3:58
  saying
• 3:59
  their
• 3:59
  vows,
• 3:59
  because
• 4:00
  I
• 4:00
  do
• 4:00
  get
• 4:00
  so
• 4:00
  emotional.
• 4:01
  But
• 4:02
  I
• 4:02
  think
• 4:02
  that's
• 4:02
  why
• 4:02
  I
• 4:02
  love
• 4:02
  it
• 4:03
  so
• 4:03
  much,
• 4:03
  because
• 4:03
  I
• 4:03
  think
• 4:03
  when
• 4:04
  you
• 4:04
  people,
• 4:05
  it
• 4:05
  makes
• 4:05
  that
• 4:06
  transition
• 4:06
  easier,
• 4:07
  and
• 4:07
  it's
• 4:07
  so
• 4:07
  much
• 4:07
  more
• 4:08
  personal
• 4:08
  than
• 4:08
  the
• 4:08
  corporate
• 4:09
  space.
• 4:09
  So
• 4:10
  that
• 4:10
  led
• 4:10
  me
• 4:10
  into
• 4:11
  the
• 4:11
  wedding
• 4:11
  industry.
• 4:12
  And
• 4:12
  although
• 4:13
  I
• 4:13
  still
• 4:13
  do
• 4:14
  planning,
• 4:14
  I
• 4:15
  have
• 4:15
  a
• 4:15
  business
• 4:15
  with
• 4:15
  my
• 4:15
  best
• 4:16
  friend
• 4:17
  and
• 4:17
  she
• 4:18
  predominantly
• 4:18
  runs
• 4:19
  that,
• 4:19
  but
• 4:19
  I
• 4:19
  support
• 4:20
  her
• 4:20
  with
• 4:20
  it.
• 4:21
  That
• 4:21
  is
• 4:21
  wedding
• 4:22
  planning,
• 4:22
  event
• 4:22
  planning.
• 4:23
  I.
• 4:24
  When
• 4:25
  I
• 4:25
  then
• 4:26
  got
• 4:26
  engaged
• 4:26
  and
• 4:27
  my
• 4:27
  husband
• 4:27
  really
• 4:28
  wanted
• 4:28
  to
• 4:28
  be
• 4:28
  included
• 4:29
  in
• 4:29
  that
• 4:29
  process,
• 4:30
  we
• 4:30
  found
• 4:31
  that
• 4:31
  there
• 4:31
  was
• 4:32
  nothing
• 4:32
  for
• 4:32
  him.
• 4:33
  And
• 4:34
  that
• 4:34
  was
• 4:35
  quite
• 4:36
  disheartening
• 4:37
  when
• 4:37
  it
• 4:37
  was
• 4:38
  2022,
• 4:39
  the
• 4:39
  beginning
• 4:40
  of
• 4:40
  2022,
• 4:41
  so
• 4:42
  we
• 4:42
  decided,
• 4:43
  well,
• 4:43
  we'll
• 4:44
  do
• 4:44
  it.
• 4:44
  Then.
• 4:46
  We
• 4:46
  then
• 4:46
  found
• 4:46
  out
• 4:47
  we're
• 4:47
  the
• 4:47
  only
• 4:47
  people
• 4:47
  globally
• 4:48
  that
• 4:48
  are
• 4:48
  doing
• 4:49
  anything
• 4:49
  specific
• 4:49
  for
• 4:50
  the
• 4:50
  groom,
• 4:50
  which
• 4:51
  is
• 4:51
  such
• 4:52
  a
• 4:52
  shame.
• 4:53
  But
• 4:53
  it
• 4:53
  does
• 4:54
  mean
• 4:54
  that
• 4:55
  we
• 4:55
  had
• 4:56
  a
• 4:56
  really
• 4:56
  good
• 4:57
  kind
• 4:57
  of
• 4:57
  starting
• 4:58
  point
• 4:58
  for
• 4:58
  our
• 4:59
  business.
• 5:01
  We
• 5:01
  then
• 5:01
  took
• 5:01
  that
• 5:02
  originally
• 5:02
  it
• 5:02
  was
• 5:02
  going
• 5:02
  to
• 5:02
  be
• 5:02
  just
• 5:03
  a
• 5:03
  wedding
• 5:03
  fair,
• 5:04
  became
• 5:05
  much
• 5:05
  bigger
• 5:05
  than
• 5:05
  that
• 5:06
  based
• 5:06
  on
• 5:06
  feedback
• 5:07
  that
• 5:07
  our
• 5:08
  first
• 5:08
  ever
• 5:08
  local
• 5:09
  fair,
• 5:09
  it
• 5:09
  was
• 5:09
  this
• 5:10
  tiny
• 5:10
  fair
• 5:10
  with
• 5:11
  no
• 5:11
  marketing,
• 5:12
  no
• 5:12
  budget.
• 5:13
  It
• 5:13
  was
• 5:13
  just
• 5:13
  put
• 5:13
  on
• 5:14
  eventbrite,
• 5:14
  I
• 5:15
  think,
• 5:15
  had
• 5:15
  160
• 5:16
  people
• 5:17
  come.
• 5:18
  So
• 5:18
  you
• 5:18
  can
• 5:18
  imagine
• 5:19
  kind
• 5:19
  of,
• 5:20
  you
• 5:20
  know,
• 5:21
  initially
• 5:22
  what
• 5:22
  we
• 5:22
  thought
• 5:22
  was
• 5:22
  going
• 5:22
  to
• 5:23
  be
• 5:23
  something
• 5:23
  really
• 5:23
  small
• 5:24
  ended
• 5:24
  up
• 5:24
  being
• 5:24
  a
• 5:24
  lot
• 5:25
  bigger,
• 5:26
  and.
• 5:26
  And
• 5:26
  it's
• 5:27
  just
• 5:27
  grown
• 5:27
  from
• 5:28
  there.
• 5:28
  But
• 5:29
  from
• 5:29
  that
• 5:29
  starting
• 5:30
  point,
• 5:30
  a
• 5:31
  lot
• 5:31
  of
• 5:31
  suppliers
• 5:32
  will
• 5:32
  ask
• 5:32
  me
• 5:32
  and
• 5:33
  have
• 5:33
  asked
• 5:33
  me
• 5:33
  over
• 5:33
  the
• 5:33
  last
• 5:34
  few
• 5:34
  years,
• 5:35
  what
• 5:35
  can
• 5:36
  I
• 5:36
  do
• 5:36
  to
• 5:36
  include
• 5:37
  the
• 5:37
  groom
• 5:37
  more
• 5:37
  or
• 5:38
  show
• 5:38
  that
• 5:38
  I'm
• 5:38
  inclusive
• 5:39
  to
• 5:39
  the
• 5:39
  groom?
• 5:40
  But
• 5:40
  that
• 5:40
  conversation
• 5:41
  often
• 5:41
  ran
• 5:41
  with,
• 5:42
  but
• 5:42
  am
• 5:43
  I
• 5:43
  then
• 5:43
  including
• 5:43
  the
• 5:44
  LGBTQ
• 5:45
  community?
• 5:45
  Am
• 5:46
  I
• 5:46
  including
• 5:46
  other
• 5:47
  cultures,
• 5:47
  other
• 5:47
  religions?
• 5:48
  And
• 5:49
  so
• 5:49
  it
• 5:49
  became
• 5:49
  a
• 5:49
  much
• 5:50
  broader
• 5:50
  thing,
• 5:51
  which
• 5:52
  led
• 5:52
  me
• 5:52
  to
• 5:52
  write
• 5:52
  the
• 5:52
  Inclusive
• 5:53
  Wedding
• 5:53
  Toolkit.
• 5:54
  It's
• 5:55
  been
• 5:55
  a
• 5:55
  busy
• 5:55
  few
• 5:56
  years
• 5:56
  because,
• 5:56
  as
• 5:57
  you
• 5:57
  said,
• 5:57
  you
• 5:57
  already
• 5:57
  got
• 5:58
  married
• 5:58
  in
• 5:58
  2022.
• 5:59
  And
• 5:59
  then
• 6:00
  all
• 6:00
  of
• 6:00
  this
• 6:00
  kind
• 6:00
  of
• 6:00
  stuff
• 6:01
  has
• 6:01
  happened
• 6:02
  since
• 6:02
  then.
• 6:02
  And
• 6:03
  I'll
• 6:03
  always
• 6:03
  remember
• 6:03
  the
• 6:03
  first
• 6:04
  time
• 6:04
  we
• 6:04
  met,
• 6:04
  you
• 6:05
  came
• 6:05
  along
• 6:05
  to
• 6:05
  one
• 6:05
  of
• 6:05
  my
• 6:05
  events
• 6:06
  and
• 6:07
  you
• 6:07
  guys
• 6:08
  told
• 6:08
  me
• 6:08
  about
• 6:09
  your
• 6:09
  idea
• 6:10
  for
• 6:10
  his
• 6:10
  day.
• 6:10
  And
• 6:11
  you
• 6:11
  told
• 6:11
  me
• 6:11
  about
• 6:12
  the
• 6:12
  fact
• 6:12
  that
• 6:12
  you
• 6:12
  want
• 6:12
  to
• 6:12
  do
• 6:13
  something
• 6:13
  from
• 6:13
  the
• 6:13
  groom's
• 6:14
  perspective.
• 6:14
  And
• 6:14
  even
• 6:15
  then
• 6:15
  on
• 6:15
  that
• 6:15
  first
• 6:15
  day,
• 6:15
  you
• 6:16
  told
• 6:16
  me,
• 6:16
  I
• 6:16
  said,
• 6:16
  there
• 6:17
  is
• 6:17
  something
• 6:17
  in
• 6:17
  this
• 6:18
  because
• 6:18
  you
• 6:19
  are
• 6:19
  right.
• 6:19
  Like,
• 6:20
  it
• 6:20
  is
• 6:20
  crazy
• 6:21
  that
• 6:21
  we
• 6:21
  are
• 6:22
  in
• 6:22
  2022
• 6:23
  and
• 6:23
  beyond
• 6:24
  and
• 6:24
  we
• 6:24
  are
• 6:24
  still
• 6:25
  not
• 6:26
  including
• 6:26
  the
• 6:26
  groom
• 6:26
  or
• 6:27
  assuming
• 6:27
  that
• 6:28
  the
• 6:28
  females
• 6:29
  make
• 6:29
  all
• 6:29
  of
• 6:29
  the
• 6:30
  decisions
• 6:30
  when
• 6:31
  that
• 6:31
  is
• 6:31
  absolutely
• 6:32
  not
• 6:32
  true
• 6:32
  anymore.
• 6:33
  And
• 6:33
  I've
• 6:33
  loved
• 6:34
  watching
• 6:34
  it
• 6:34
  go
• 6:35
  from
• 6:35
  this
• 6:35
  tiny
• 6:35
  little
• 6:36
  idea,
• 6:36
  like
• 6:36
  you
• 6:37
  said
• 6:37
  locally,
• 6:37
  to
• 6:38
  actually
• 6:38
  realizing
• 6:39
  there's
• 6:39
  a
• 6:39
  bigger
• 6:39
  problem
• 6:40
  here.
• 6:40
  And
• 6:40
  that's
• 6:40
  why
• 6:41
  I
• 6:41
  think
• 6:41
  your
• 6:41
  whole
• 6:41
  work
• 6:41
  in
• 6:41
  the
• 6:42
  inclusion
• 6:42
  space
• 6:42
  is
• 6:42
  really
• 6:43
  interesting,
• 6:43
  because
• 6:44
  it
• 6:44
  came
• 6:44
  from
• 6:45
  a
• 6:45
  different
• 6:46
  perspective
• 6:46
  right
• 6:47
  from
• 6:47
  the
• 6:47
  start,
• 6:48
  looking
• 6:49
  at
• 6:50
  the
• 6:50
  groom
• 6:51
  not
• 6:51
  being
• 6:51
  included.
• 6:52
  And
• 6:52
  I
• 6:52
  think
• 6:52
  it
• 6:53
  really
• 6:53
  took
• 6:53
  suppliers
• 6:54
  again
• 6:55
  and
• 6:55
  pros
• 6:55
  by
• 6:55
  surprise
• 6:56
  when
• 6:56
  you
• 6:56
  started
• 6:56
  talking
• 6:56
  about
• 6:57
  it,
• 6:57
  because
• 6:57
  it
• 6:57
  was
• 6:58
  a
• 6:58
  real
• 6:58
  wake
• 6:58
  up
• 6:58
  call
• 6:59
  to
• 6:59
  people.
• 7:00
  What
• 7:00
  ways
• 7:00
  did
• 7:00
  you
• 7:00
  find
• 7:01
  that
• 7:01
  the
• 7:01
  groom
• 7:01
  weren't
• 7:02
  included
• 7:02
  when
• 7:02
  you
• 7:03
  were
• 7:03
  looking
• 7:03
  at
• 7:03
  your
• 7:03
  own
• 7:04
  wedding?
• 7:05
  It
• 7:05
  really,
• 7:06
  you
• 7:06
  know
• 7:06
  what,
• 7:07
  it's.
• 7:07
  I
• 7:08
  think
• 7:08
  now
• 7:08
  as
• 7:08
  a
• 7:09
  wedding
• 7:09
  supplier,
• 7:09
  we
• 7:10
  talk
• 7:10
  a
• 7:10
  lot
• 7:10
  about
• 7:10
  the
• 7:10
  client
• 7:11
  journey.
• 7:12
  And
• 7:12
  if
• 7:12
  you
• 7:12
  break
• 7:13
  down
• 7:13
  your
• 7:13
  client
• 7:14
  journey,
• 7:14
  you'll
• 7:14
  actually
• 7:15
  start
• 7:15
  to
• 7:15
  realize
• 7:16
  that
• 7:16
  they're
• 7:16
  not
• 7:17
  included
• 7:17
  pretty
• 7:17
  much
• 7:18
  the
• 7:18
  whole
• 7:18
  way
• 7:18
  through.
• 7:19
  So
• 7:20
  for
• 7:20
  us,
• 7:20
  it
• 7:20
  started
• 7:21
  at
• 7:21
  wedding
• 7:21
  fairs.
• 7:22
  That
• 7:22
  was
• 7:22
  where
• 7:22
  the
• 7:23
  conception
• 7:23
  of
• 7:24
  his
• 7:24
  day
• 7:24
  started.
• 7:25
  And
• 7:26
  the.
• 7:27
  The
• 7:27
  example
• 7:27
  we
• 7:27
  always
• 7:28
  give
• 7:28
  is
• 7:28
  that
• 7:28
  my
• 7:29
  husband
• 7:29
  loves
• 7:30
  gardening.
• 7:30
  That
• 7:31
  is
• 7:31
  his
• 7:31
  favorite
• 7:32
  pastime.
• 7:32
  Absolutely
• 7:33
  loves
• 7:33
  it.
• 7:34
  I
• 7:35
  love
• 7:35
  aesthetics.
• 7:36
  So
• 7:37
  I
• 7:37
  like
• 7:37
  how
• 7:37
  it
• 7:37
  looks.
• 7:38
  But
• 7:38
  I
• 7:39
  could
• 7:39
  not
• 7:39
  tell
• 7:40
  you
• 7:40
  before
• 7:40
  I
• 7:40
  met
• 7:41
  my
• 7:41
  husband,
• 7:41
  I
• 7:41
  could
• 7:42
  not
• 7:42
  tell
• 7:42
  you
• 7:43
  a
• 7:43
  lily
• 7:43
  from
• 7:43
  a
• 7:44
  Dalia.
• 7:44
  Now
• 7:45
  I
• 7:45
  can,
• 7:45
  but
• 7:46
  certainly
• 7:46
  at
• 7:46
  the
• 7:47
  start
• 7:47
  I
• 7:47
  couldn't.
• 7:48
  So
• 7:48
  when
• 7:48
  it
• 7:48
  came
• 7:49
  to
• 7:49
  being
• 7:50
  to
• 7:50
  florists,
• 7:51
  he
• 7:51
  was
• 7:51
  really,
• 7:52
  really
• 7:52
  invested
• 7:53
  in
• 7:53
  the
• 7:53
  types
• 7:53
  of
• 7:54
  flowers,
• 7:54
  different
• 7:55
  flowers
• 7:55
  that
• 7:55
  had
• 7:55
  meaning
• 7:56
  to
• 7:56
  him,
• 7:56
  being
• 7:56
  in
• 7:57
  season,
• 7:57
  etc.
• 7:58
  Whereas
• 7:58
  I'm
• 7:59
  there
• 7:59
  saying,
• 7:59
  we're
• 7:59
  getting
• 7:59
  married
• 8:00
  in
• 8:00
  September,
• 8:00
  can
• 8:01
  I
• 8:01
  have
• 8:01
  peonies?
• 8:02
  And
• 8:02
  he's
• 8:02
  like,
• 8:02
  no,
• 8:03
  you
• 8:03
  can't.
• 8:03
  They're
• 8:03
  not
• 8:03
  in
• 8:03
  season.
• 8:04
  So
• 8:05
  it
• 8:05
  really
• 8:05
  was,
• 8:06
  you
• 8:07
  know,
• 8:07
  a
• 8:07
  learning
• 8:07
  curve
• 8:08
  for
• 8:08
  us
• 8:08
  that
• 8:08
  when
• 8:09
  we
• 8:09
  were
• 8:09
  at
• 8:09
  these
• 8:09
  wedding
• 8:10
  fairs,
• 8:10
  he
• 8:10
  was
• 8:10
  so
• 8:11
  excited
• 8:11
  and
• 8:11
  he
• 8:11
  really
• 8:12
  was
• 8:12
  excited
• 8:13
  to
• 8:13
  speak
• 8:13
  to
• 8:13
  people.
• 8:15
  They
• 8:15
  weren't
• 8:15
  speaking
• 8:16
  to
• 8:16
  him.
• 8:17
  And
• 8:17
  this
• 8:17
  happened
• 8:18
  at
• 8:18
  not
• 8:18
  just
• 8:18
  one
• 8:19
  fair,
• 8:19
  it
• 8:19
  was
• 8:20
  three
• 8:20
  different
• 8:21
  fairs
• 8:22
  where
• 8:23
  florists
• 8:25
  photography.
• 8:27
  The
• 8:27
  photographer
• 8:27
  we
• 8:27
  went
• 8:28
  to,
• 8:28
  we
• 8:28
  went
• 8:28
  with
• 8:29
  because
• 8:29
  she
• 8:29
  spoke
• 8:30
  to
• 8:30
  both
• 8:30
  of
• 8:30
  us
• 8:30
  as
• 8:30
  equals,
• 8:31
  not
• 8:31
  because
• 8:32
  she
• 8:32
  only
• 8:32
  spoke
• 8:33
  to
• 8:33
  me.
• 8:34
  And
• 8:34
  at
• 8:35
  one
• 8:35
  wedding
• 8:35
  fair,
• 8:36
  it
• 8:36
  got
• 8:36
  so
• 8:36
  bad
• 8:37
  that
• 8:38
  I
• 8:38
  ended
• 8:38
  up
• 8:39
  saying
• 8:39
  to
• 8:39
  the
• 8:39
  florist,
• 8:40
  I
• 8:40
  will
• 8:41
  just
• 8:41
  take
• 8:41
  myself
• 8:42
  out
• 8:42
  of
• 8:42
  this
• 8:42
  conversation.
• 8:43
  It's
• 8:43
  his
• 8:43
  thing
• 8:44
  only.
• 8:44
  So
• 8:44
  he
• 8:44
  had
• 8:44
  A
• 8:45
  chance
• 8:45
  to
• 8:45
  speak
• 8:45
  to
• 8:46
  them
• 8:46
  directly,
• 8:47
  which
• 8:48
  is
• 8:48
  such
• 8:49
  a
• 8:49
  shame.
• 8:50
  But
• 8:50
  then
• 8:50
  what
• 8:51
  we
• 8:51
  realized
• 8:51
  beyond
• 8:52
  that
• 8:52
  is
• 8:52
  contact
• 8:53
  forms,
• 8:53
  marketing,
• 8:54
  social
• 8:54
  media,
• 8:55
  even
• 8:56
  just
• 8:56
  finding
• 8:56
  inspiration
• 8:57
  for
• 8:57
  his
• 8:58
  suit
• 8:58
  or
• 8:58
  his
• 8:58
  boutonniere
• 8:59
  or
• 8:59
  whatever
• 9:00
  it
• 9:00
  was.
• 9:00
  It
• 9:01
  was
• 9:01
  so
• 9:01
  much
• 9:02
  harder
• 9:03
  to
• 9:03
  find
• 9:04
  than
• 9:05
  for
• 9:05
  the
• 9:05
  bride.
• 9:06
  And
• 9:06
  so
• 9:06
  realistically,
• 9:08
  yes,
• 9:08
  it
• 9:08
  only
• 9:09
  started
• 9:09
  as
• 9:09
  this
• 9:09
  one
• 9:10
  niche
• 9:10
  example
• 9:10
  of
• 9:10
  the
• 9:11
  floristry,
• 9:12
  but
• 9:12
  it
• 9:12
  very
• 9:12
  quickly
• 9:13
  became
• 9:13
  an
• 9:13
  ongoing
• 9:14
  kind
• 9:14
  of
• 9:14
  epidemic
• 9:15
  of
• 9:16
  not
• 9:16
  him
• 9:16
  not
• 9:17
  feeling
• 9:17
  included
• 9:17
  at
• 9:18
  any
• 9:18
  point.
• 9:18
  Which
• 9:18
  was
• 9:18
  a
• 9:19
  real
• 9:19
  shame.
• 9:20
  Yeah.
• 9:21
  And
• 9:21
  absolutely
• 9:22
  crazy,
• 9:22
  like
• 9:23
  when
• 9:23
  we
• 9:23
  think
• 9:23
  about
• 9:23
  it.
• 9:24
  But
• 9:24
  you
• 9:24
  can
• 9:24
  see
• 9:24
  how
• 9:24
  easily
• 9:25
  it's
• 9:26
  done.
• 9:26
  And
• 9:26
  we
• 9:26
  see
• 9:27
  it
• 9:27
  and
• 9:27
  we've
• 9:27
  been
• 9:27
  talking
• 9:27
  about
• 9:28
  it
• 9:28
  in
• 9:28
  the
• 9:29
  sense
• 9:29
  of
• 9:29
  same
• 9:29
  sex
• 9:30
  couples
• 9:30
  for
• 9:30
  a
• 9:30
  number
• 9:31
  of
• 9:31
  years
• 9:32
  where
• 9:32
  one
• 9:32
  of
• 9:32
  them
• 9:33
  doesn't
• 9:33
  feel
• 9:33
  included,
• 9:33
  always
• 9:34
  saying
• 9:34
  his
• 9:34
  and
• 9:35
  hers
• 9:35
  or
• 9:35
  bride
• 9:35
  and
• 9:35
  groom.
• 9:36
  But
• 9:36
  actually
• 9:37
  in
• 9:37
  this
• 9:38
  case
• 9:38
  in
• 9:38
  the
• 9:38
  heterosexual
• 9:39
  couple,
• 9:39
  it's
• 9:40
  also
• 9:40
  really
• 9:40
  important
• 9:41
  that
• 9:41
  both
• 9:41
  people
• 9:42
  feel
• 9:43
  included
• 9:43
  and
• 9:44
  that
• 9:44
  we're
• 9:44
  not
• 9:44
  making
• 9:44
  one
• 9:45
  person
• 9:45
  seem
• 9:45
  or
• 9:46
  feel
• 9:46
  more
• 9:47
  important
• 9:47
  than
• 9:48
  anyone
• 9:48
  else.
• 9:49
  Now
• 9:49
  this
• 9:49
  is
• 9:49
  a
• 9:50
  huge
• 9:50
  topic
• 9:51
  and
• 9:51
  I
• 9:51
  think
• 9:51
  it
• 9:51
  can
• 9:51
  be
• 9:52
  a
• 9:52
  topic
• 9:52
  that
• 9:52
  scares
• 9:53
  people
• 9:54
  quite
• 9:54
  frankly
• 9:54
  to
• 9:54
  talk
• 9:55
  about
• 9:55
  when
• 9:55
  we
• 9:55
  move
• 9:56
  away
• 9:56
  from
• 9:56
  even
• 9:56
  just
• 9:57
  one
• 9:57
  area
• 9:57
  and
• 9:57
  start
• 9:57
  to
• 9:58
  look
• 9:58
  at
• 9:58
  the
• 9:58
  bigger
• 9:59
  picture.
• 9:59
  And
• 9:59
  in
• 10:00
  my
• 10:00
  introduction
• 10:01
  I
• 10:01
  said
• 10:01
  that
• 10:01
  you
• 10:02
  worked
• 10:02
  in
• 10:02
  diversity,
• 10:03
  equity
• 10:03
  and
• 10:03
  inclusion.
• 10:04
  Sometimes
• 10:04
  we
• 10:04
  see
• 10:04
  that
• 10:04
  written
• 10:05
  as
• 10:05
  dei
• 10:05
  and
• 10:06
  I
• 10:06
  think
• 10:06
  even
• 10:06
  just
• 10:06
  that
• 10:07
  term
• 10:07
  can
• 10:08
  feel
• 10:08
  like,
• 10:08
  well,
• 10:09
  what
• 10:09
  does
• 10:09
  that
• 10:09
  actually
• 10:09
  mean?
• 10:10
  What
• 10:10
  does
• 10:10
  that
• 10:10
  actually
• 10:10
  encompass?
• 10:11
  Are
• 10:11
  you
• 10:12
  able
• 10:12
  to
• 10:12
  break
• 10:12
  that
• 10:13
  down
• 10:13
  to
• 10:13
  us
• 10:13
  in
• 10:14
  a
• 10:14
  way
• 10:14
  that
• 10:14
  we
• 10:14
  can
• 10:14
  just
• 10:14
  go,
• 10:15
  okay,
• 10:15
  this
• 10:15
  isn't
• 10:15
  scary,
• 10:16
  I
• 10:16
  understand
• 10:16
  what
• 10:16
  that
• 10:16
  means.
• 10:17
  Yes.
• 10:18
  So
• 10:19
  I
• 10:19
  also
• 10:19
  feel
• 10:20
  overwhelmed
• 10:20
  by
• 10:20
  it.
• 10:21
  I'm
• 10:21
  scared
• 10:21
  by
• 10:21
  it
• 10:22
  all
• 10:22
  the
• 10:22
  time.
• 10:23
  To
• 10:24
  the
• 10:24
  point
• 10:24
  where
• 10:24
  sometimes,
• 10:25
  like
• 10:25
  someone
• 10:26
  asked
• 10:26
  me
• 10:26
  recently,
• 10:26
  can
• 10:26
  you
• 10:27
  come
• 10:27
  into
• 10:27
  my
• 10:27
  community
• 10:27
  and
• 10:28
  be
• 10:28
  an
• 10:28
  expert?
• 10:28
  And
• 10:28
  I
• 10:28
  was
• 10:29
  like,
• 10:29
  no,
• 10:29
  no,
• 10:29
  I
• 10:30
  can't.
• 10:30
  Because
• 10:31
  actually
• 10:31
  we're
• 10:32
  not.
• 10:32
  No
• 10:33
  one
• 10:33
  in
• 10:33
  my
• 10:34
  opinion
• 10:34
  who
• 10:34
  works
• 10:35
  within
• 10:35
  inclusion
• 10:36
  or
• 10:36
  champions
• 10:37
  inclusion
• 10:37
  is
• 10:37
  an
• 10:38
  expert
• 10:38
  because
• 10:39
  it
• 10:39
  is
• 10:40
  so
• 10:40
  varied
• 10:40
  and
• 10:41
  it
• 10:41
  changes
• 10:41
  every
• 10:41
  day.
• 10:42
  So
• 10:42
  it
• 10:42
  can
• 10:42
  become
• 10:42
  really
• 10:43
  overwhelming.
• 10:44
  What
• 10:44
  I
• 10:45
  would
• 10:45
  say
• 10:45
  is
• 10:47
  what
• 10:47
  I
• 10:47
  try
• 10:48
  to
• 10:48
  kind
• 10:48
  of
• 10:49
  preach,
• 10:50
  I
• 10:50
  guess
• 10:50
  the
• 10:50
  word
• 10:50
  is
• 10:51
  what
• 10:51
  I
• 10:51
  try
• 10:51
  and
• 10:52
  teach
• 10:52
  people
• 10:53
  is
• 10:54
  there
• 10:54
  are
• 10:54
  some
• 10:55
  fundamentals
• 10:56
  you
• 10:56
  can
• 10:56
  change
• 10:57
  within
• 10:57
  yourself
• 10:58
  as
• 10:58
  kind
• 10:58
  of
• 10:59
  second
• 10:59
  nature
• 11:00
  that
• 11:00
  make
• 11:01
  diversity,
• 11:02
  equity
• 11:02
  and
• 11:02
  inclusion
• 11:03
  a
• 11:03
  lot
• 11:04
  more
• 11:04
  kind
• 11:04
  of
• 11:05
  digestible
• 11:05
  and
• 11:06
  not
• 11:06
  as
• 11:06
  overwhelming.
• 11:07
  No
• 11:08
  one
• 11:08
  out
• 11:08
  there
• 11:08
  is
• 11:09
  going
• 11:09
  to
• 11:10
  expect
• 11:10
  you
• 11:11
  to
• 11:11
  know
• 11:11
  everything
• 11:11
  thing.
• 11:12
  Let's
• 11:12
  say
• 11:12
  you
• 11:12
  get
• 11:12
  an
• 11:12
  inquiry
• 11:13
  from
• 11:14
  a
• 11:14
  diverse
• 11:15
  couple
• 11:15
  and
• 11:15
  they're
• 11:15
  mixed
• 11:16
  religion,
• 11:16
  they
• 11:17
  are
• 11:17
  not
• 11:17
  going
• 11:17
  to
• 11:17
  inquire
• 11:18
  with
• 11:18
  you
• 11:18
  because
• 11:19
  they
• 11:19
  know
• 11:19
  you're
• 11:19
  going
• 11:19
  to
• 11:20
  know
• 11:20
  the
• 11:20
  nuances
• 11:20
  of
• 11:21
  their
• 11:21
  specific
• 11:22
  religions.
• 11:23
  Because
• 11:23
  even
• 11:23
  within
• 11:24
  religions
• 11:25
  there
• 11:25
  is
• 11:26
  a
• 11:26
  so
• 11:26
  much
• 11:27
  diversity
• 11:27
  Depending
• 11:27
  on
• 11:28
  your
• 11:28
  cultural
• 11:28
  background,
• 11:28
  the
• 11:29
  influence
• 11:29
  you've
• 11:29
  had
• 11:29
  where
• 11:30
  you've
• 11:30
  grown
• 11:30
  up,
• 11:30
  there's
• 11:31
  so
• 11:31
  much
• 11:31
  complex
• 11:32
  complexity
• 11:33
  to
• 11:33
  it
• 11:34
  that
• 11:34
  it,
• 11:35
  you
• 11:35
  just
• 11:36
  need
• 11:36
  to
• 11:36
  understand
• 11:37
  that,
• 11:38
  have
• 11:38
  empathy
• 11:38
  for
• 11:39
  yourself,
• 11:39
  have
• 11:40
  empathy
• 11:40
  for
• 11:40
  other
• 11:40
  people.
• 11:41
  And
• 11:42
  if
• 11:42
  you
• 11:42
  treat
• 11:42
  people
• 11:43
  like
• 11:43
  individuals,
• 11:45
  as
• 11:45
  everybody
• 11:46
  is,
• 11:47
  you
• 11:48
  will
• 11:48
  go
• 11:48
  a
• 11:49
  lot
• 11:49
  further
• 11:49
  in
• 11:50
  being
• 11:50
  able
• 11:50
  to
• 11:50
  understand
• 11:51
  it.
• 11:51
  But
• 11:51
  to
• 11:51
  break
• 11:52
  down
• 11:52
  the
• 11:52
  terms
• 11:52
  diversity,
• 11:53
  equity,
• 11:53
  inclusion
• 11:54
  in
• 11:54
  general,
• 11:55
  so
• 11:55
  diversity
• 11:56
  talks
• 11:56
  about,
• 11:57
  as
• 11:58
  you
• 11:58
  can
• 11:58
  expect,
• 11:58
  diverse
• 11:59
  groups
• 11:59
  of
• 11:59
  people.
• 12:00
  One
• 12:00
  of
• 12:01
  my
• 12:01
  favorite
• 12:01
  terms
• 12:01
  in
• 12:02
  the
• 12:02
  whole
• 12:02
  entire
• 12:02
  world
• 12:03
  is
• 12:03
  intersectionality.
• 12:04
  And
• 12:05
  it
• 12:05
  talks
• 12:05
  about
• 12:06
  how
• 12:06
  each
• 12:07
  individual
• 12:07
  person
• 12:08
  is
• 12:09
  their
• 12:09
  own
• 12:10
  person.
• 12:10
  So
• 12:11
  me
• 12:11
  being
• 12:11
  a
• 12:12
  female,
• 12:12
  my
• 12:13
  religion,
• 12:13
  my
• 12:14
  race,
• 12:14
  my
• 12:15
  disability,
• 12:16
  all
• 12:16
  of
• 12:16
  those
• 12:17
  things
• 12:17
  make
• 12:17
  me
• 12:18
  the
• 12:18
  individual
• 12:18
  I
• 12:19
  am,
• 12:19
  rather
• 12:20
  than
• 12:20
  I'm
• 12:20
  just
• 12:21
  classified
• 12:21
  as
• 12:21
  a
• 12:22
  woman,
• 12:22
  for
• 12:23
  example.
• 12:24
  So
• 12:24
  it's
• 12:24
  important
• 12:25
  to
• 12:25
  remember
• 12:25
  that
• 12:25
  when
• 12:26
  it
• 12:26
  comes
• 12:26
  to
• 12:26
  diversity,
• 12:27
  equity
• 12:28
  is
• 12:29
  a
• 12:29
  really
• 12:30
  great
• 12:30
  word
• 12:30
  to
• 12:31
  distinguish
• 12:31
  between
• 12:32
  equity
• 12:32
  and
• 12:32
  equality.
• 12:33
  So
• 12:34
  my
• 12:35
  usual,
• 12:35
  my
• 12:36
  usual
• 12:36
  way
• 12:36
  of
• 12:36
  explaining
• 12:37
  this
• 12:37
  is
• 12:37
  a
• 12:37
  football
• 12:38
  analogy.
• 12:39
  But
• 12:39
  I
• 12:39
  don't
• 12:40
  know
• 12:40
  whether
• 12:40
  that
• 12:40
  will
• 12:40
  transcend
• 12:41
  for
• 12:41
  everybody.
• 12:42
  But
• 12:43
  I
• 12:43
  think
• 12:43
  I'll
• 12:43
  explain
• 12:44
  it
• 12:44
  well
• 12:44
  enough.
• 12:45
  So
• 12:45
  in
• 12:46
  football
• 12:46
  there
• 12:47
  are
• 12:47
  two
• 12:47
  different
• 12:47
  competitions.
• 12:48
  You
• 12:49
  have,
• 12:49
  well,
• 12:49
  there's
• 12:50
  more
• 12:50
  than
• 12:50
  two,
• 12:50
  but
• 12:51
  for
• 12:51
  this
• 12:51
  example
• 12:51
  there's
• 12:52
  two.
• 12:52
  There's
• 12:52
  the
• 12:52
  Premier
• 12:53
  League
• 12:53
  and
• 12:54
  there's
• 12:54
  the
• 12:54
  FA
• 12:54
  Cup.
• 12:56
  So
• 12:56
  equity
• 12:57
  is
• 12:58
  the
• 13:00
  Premier
• 13:00
  League.
• 13:01
  So
• 13:01
  in
• 13:02
  the
• 13:02
  Premier
• 13:02
  League
• 13:02
  you
• 13:03
  have
• 13:03
  different
• 13:03
  categories.
• 13:04
  So
• 13:05
  Premier
• 13:05
  League,
• 13:05
  championship,
• 13:06
  League
• 13:06
  one,
• 13:07
  League
• 13:07
  two,
• 13:07
  etc.
• 13:08
  And
• 13:08
  what
• 13:08
  that
• 13:09
  means
• 13:09
  is
• 13:09
  you
• 13:10
  are
• 13:10
  effectively
• 13:11
  grouping
• 13:12
  very
• 13:12
  similar
• 13:13
  teams.
• 13:13
  In
• 13:14
  the,
• 13:14
  in
• 13:14
  football
• 13:15
  world,
• 13:15
  it's
• 13:15
  about
• 13:15
  budgets,
• 13:16
  it's
• 13:16
  about
• 13:16
  competitions
• 13:17
  and
• 13:17
  that
• 13:17
  sort
• 13:17
  of
• 13:18
  thing.
• 13:18
  But
• 13:18
  it
• 13:19
  means
• 13:19
  that
• 13:19
  you
• 13:20
  have
• 13:20
  the
• 13:20
  opportunity
• 13:21
  to
• 13:21
  win
• 13:22
  a
• 13:22
  competition
• 13:23
  against
• 13:24
  people
• 13:24
  that
• 13:24
  are
• 13:25
  a
• 13:25
  lot
• 13:25
  more
• 13:26
  level
• 13:26
  playing
• 13:26
  field.
• 13:27
  The
• 13:27
  FA
• 13:28
  cup
• 13:28
  is
• 13:29
  where
• 13:29
  everybody
• 13:30
  plays
• 13:30
  each
• 13:30
  other,
• 13:31
  no
• 13:31
  matter
• 13:31
  what
• 13:31
  division
• 13:32
  you're
• 13:32
  in.
• 13:33
  That
• 13:33
  is
• 13:33
  equality.
• 13:34
  Equality
• 13:35
  is
• 13:35
  giving
• 13:35
  everybody
• 13:36
  the
• 13:36
  same
• 13:36
  opportunity
• 13:37
  to
• 13:37
  succeed
• 13:38
  at
• 13:38
  the
• 13:38
  same
• 13:39
  thing.
• 13:40
  But
• 13:40
  equality
• 13:41
  doesn't
• 13:41
  always
• 13:41
  work
• 13:42
  because
• 13:42
  you
• 13:42
  are
• 13:42
  going
• 13:42
  to
• 13:43
  have
• 13:43
  those
• 13:43
  same
• 13:43
  teams
• 13:44
  that
• 13:44
  have
• 13:44
  those
• 13:44
  great
• 13:45
  budgets
• 13:45
  and
• 13:45
  those
• 13:45
  great
• 13:46
  players
• 13:46
  who
• 13:47
  are
• 13:47
  always
• 13:47
  going
• 13:47
  to
• 13:47
  win
• 13:48
  and
• 13:48
  monopolize.
• 13:49
  So
• 13:49
  equality
• 13:50
  doesn't
• 13:50
  always
• 13:50
  work.
• 13:51
  Equity,
• 13:52
  where
• 13:52
  you
• 13:53
  split
• 13:53
  it
• 13:53
  and
• 13:53
  you
• 13:53
  let
• 13:54
  people
• 13:54
  be
• 13:54
  able
• 13:55
  to
• 13:55
  win
• 13:55
  their
• 13:55
  competitions
• 13:56
  with
• 13:56
  their
• 13:57
  peers,
• 13:58
  makes
• 13:58
  it
• 13:59
  more
• 13:59
  equal,
• 14:00
  believe
• 14:00
  it
• 14:00
  or
• 14:00
  not.
• 14:01
  And
• 14:01
  that's
• 14:01
  the
• 14:01
  best
• 14:02
  analogy
• 14:02
  I
• 14:02
  can
• 14:02
  give
• 14:03
  for
• 14:03
  equality
• 14:03
  versus
• 14:04
  equity.
• 14:04
  As
• 14:05
  weird
• 14:05
  as
• 14:05
  it
• 14:05
  sounds,
• 14:06
  it,
• 14:06
  it
• 14:06
  does
• 14:07
  make
• 14:07
  it
• 14:07
  a
• 14:07
  bit
• 14:08
  more
• 14:08
  digestible.
• 14:09
  And
• 14:10
  then
• 14:10
  inclusivity
• 14:11
  for
• 14:12
  me,
• 14:12
  I
• 14:12
  think
• 14:13
  is
• 14:13
  important
• 14:13
  to
• 14:14
  remember
• 14:14
  that
• 14:14
  inclusivity
• 14:15
  does
• 14:15
  mean
• 14:15
  different
• 14:15
  things
• 14:16
  to
• 14:16
  different
• 14:16
  people.
• 14:17
  But
• 14:17
  inclusivity
• 14:18
  for
• 14:18
  me
• 14:19
  is
• 14:19
  going
• 14:20
  back
• 14:20
  to
• 14:20
  that
• 14:20
  principle
• 14:21
  of
• 14:21
  just
• 14:21
  treating
• 14:22
  everybody
• 14:22
  like
• 14:23
  an
• 14:23
  individual
• 14:23
  and
• 14:24
  not
• 14:24
  making
• 14:25
  any
• 14:25
  bold
• 14:25
  assumptions.
• 14:27
  Yeah,
• 14:27
  that's
• 14:28
  really
• 14:28
  helpful
• 14:28
  and
• 14:28
  actually
• 14:28
  I
• 14:28
  think
• 14:29
  the
• 14:29
  football
• 14:29
  analogy
• 14:30
  is
• 14:30
  also
• 14:30
  really
• 14:30
  helpful
• 14:31
  for
• 14:31
  understanding
• 14:31
  that,
• 14:32
  because
• 14:32
  actually,
• 14:32
  equality
• 14:33
  and
• 14:33
  equity,
• 14:33
  you
• 14:33
  kind
• 14:34
  of
• 14:34
  feel
• 14:34
  like
• 14:34
  they're
• 14:35
  interchangeable
• 14:35
  and
• 14:35
  they're
• 14:35
  the
• 14:36
  same
• 14:36
  thing.
• 14:36
  But
• 14:36
  that
• 14:36
  makes
• 14:37
  a
• 14:37
  whole
• 14:37
  lot
• 14:37
  of
• 14:37
  sense.
• 14:38
  Okay,
• 14:39
  so
• 14:39
  we
• 14:39
  understand
• 14:40
  what
• 14:40
  it
• 14:40
  means.
• 14:41
  And
• 14:41
  I
• 14:42
  think
• 14:42
  at
• 14:42
  the
• 14:42
  heart
• 14:42
  of
• 14:42
  it,
• 14:43
  all
• 14:43
  of
• 14:43
  us
• 14:43
  want
• 14:43
  to
• 14:44
  be
• 14:44
  doing
• 14:44
  this,
• 14:45
  because
• 14:45
  I
• 14:45
  think
• 14:46
  most
• 14:46
  of
• 14:46
  us
• 14:46
  in
• 14:46
  the
• 14:46
  wedding
• 14:47
  industry
• 14:47
  are
• 14:47
  good
• 14:48
  people,
• 14:48
  and
• 14:48
  we
• 14:48
  want
• 14:48
  people
• 14:49
  to
• 14:49
  feel
• 14:49
  included.
• 14:50
  We
• 14:50
  want
• 14:50
  to
• 14:50
  feel
• 14:50
  like
• 14:51
  we're
• 14:51
  for
• 14:51
  everyone,
• 14:52
  but
• 14:52
  we
• 14:52
  don't
• 14:52
  necessarily
• 14:53
  know
• 14:53
  how
• 14:54
  to
• 14:54
  go
• 14:54
  about
• 14:54
  it.
• 14:55
  And
• 14:55
  why
• 14:55
  do
• 14:56
  you
• 14:56
  think
• 14:56
  that
• 14:56
  really
• 14:57
  embracing
• 14:58
  this
• 14:58
  is
• 14:58
  a
• 14:59
  smart
• 14:59
  business
• 15:00
  decision?
• 15:01
  Such
• 15:01
  a
• 15:01
  great
• 15:02
  question.
• 15:03
  I
• 15:03
  think
• 15:04
  to
• 15:05
  really
• 15:05
  go
• 15:05
  back
• 15:05
  to
• 15:06
  basics
• 15:06
  on
• 15:06
  what
• 15:06
  that
• 15:07
  means.
• 15:07
  The
• 15:08
  biggest
• 15:09
  mistake
• 15:09
  that
• 15:10
  we
• 15:10
  all
• 15:11
  make,
• 15:11
  including
• 15:12
  myself
• 15:12
  when
• 15:12
  we
• 15:13
  start
• 15:13
  our
• 15:13
  businesses,
• 15:14
  is
• 15:16
  knowing
• 15:16
  that
• 15:17
  we're
• 15:17
  inclusive
• 15:18
  in
• 15:18
  ourselves,
• 15:19
  but
• 15:20
  not
• 15:21
  giving
• 15:21
  other
• 15:22
  people
• 15:22
  the
• 15:22
  perception
• 15:23
  that
• 15:23
  we're
• 15:23
  inclusive.
• 15:24
  So
• 15:24
  the
• 15:24
  one
• 15:24
  thing
• 15:25
  I
• 15:25
  always
• 15:25
  say
• 15:25
  to
• 15:25
  people
• 15:26
  when
• 15:26
  they
• 15:26
  ask
• 15:26
  me
• 15:26
  about
• 15:27
  what
• 15:27
  I
• 15:27
  do
• 15:28
  is
• 15:28
  if
• 15:28
  you
• 15:28
  know
• 15:29
  you're
• 15:29
  inclusive,
• 15:29
  you
• 15:29
  would
• 15:30
  work
• 15:30
  with
• 15:30
  anyone,
• 15:30
  you
• 15:30
  wouldn't
• 15:31
  judge
• 15:31
  anybody.
• 15:32
  Do
• 15:32
  they
• 15:33
  know
• 15:33
  that?
• 15:33
  Because
• 15:34
  that's
• 15:34
  a
• 15:34
  huge
• 15:35
  step
• 15:35
  forward.
• 15:36
  And
• 15:36
  so
• 15:37
  when
• 15:38
  it
• 15:38
  comes
• 15:38
  to
• 15:38
  running
• 15:39
  your
• 15:39
  business
• 15:39
  day
• 15:40
  to
• 15:40
  day,
• 15:41
  it's
• 15:41
  all
• 15:41
  about
• 15:42
  how
• 15:42
  to
• 15:42
  maintain.
• 15:43
  And
• 15:43
  it's
• 15:43
  not
• 15:44
  overwhelming.
• 15:44
  It's
• 15:45
  not
• 15:45
  huge
• 15:45
  changes
• 15:46
  every
• 15:46
  single
• 15:46
  day.
• 15:46
  It's
• 15:47
  just
• 15:47
  tiny
• 15:47
  micro
• 15:48
  changes
• 15:49
  that
• 15:49
  can
• 15:49
  build
• 15:49
  to
• 15:50
  that
• 15:50
  inclusivity.
• 15:51
  And
• 15:51
  what
• 15:52
  that
• 15:52
  is
• 15:52
  going
• 15:52
  to
• 15:52
  result
• 15:53
  in
• 15:53
  at
• 15:53
  the
• 15:53
  end
• 15:54
  is
• 15:55
  better
• 15:55
  referrals,
• 15:56
  better
• 15:57
  testimonials.
• 15:58
  You
• 15:58
  are
• 15:58
  going
• 15:59
  to
• 15:59
  have
• 15:59
  people
• 15:59
  who
• 16:00
  want
• 16:01
  to
• 16:01
  use
• 16:01
  you
• 16:01
  time
• 16:02
  and
• 16:02
  time
• 16:02
  again.
• 16:02
  Photographers
• 16:03
  are
• 16:03
  the
• 16:03
  best
• 16:03
  example
• 16:04
  of
• 16:04
  this,
• 16:04
  actually,
• 16:04
  because
• 16:05
  there's
• 16:05
  so
• 16:05
  much
• 16:05
  repeat
• 16:06
  business
• 16:06
  you
• 16:06
  can
• 16:06
  get
• 16:06
  from
• 16:07
  photographers
• 16:07
  for
• 16:08
  other
• 16:08
  events
• 16:08
  or
• 16:09
  life
• 16:09
  milestones,
• 16:11
  that
• 16:11
  the
• 16:12
  more
• 16:12
  you
• 16:12
  can
• 16:13
  show
• 16:13
  that
• 16:14
  inclusivity
• 16:14
  journey,
• 16:15
  the
• 16:15
  bigger
• 16:16
  and
• 16:16
  better
• 16:16
  your
• 16:16
  business
• 16:17
  is
• 16:17
  going
• 16:17
  to
• 16:17
  get.
• 16:18
  So
• 16:19
  for
• 16:19
  me,
• 16:19
  inclusivity
• 16:20
  is
• 16:20
  not.
• 16:21
  It's
• 16:21
  not
• 16:21
  just
• 16:21
  the
• 16:22
  right
• 16:23
  thing
• 16:23
  to
• 16:23
  do,
• 16:23
  which
• 16:23
  it
• 16:24
  is.
• 16:24
  It
• 16:24
  is
• 16:24
  the
• 16:24
  right
• 16:25
  thing
• 16:25
  to
• 16:25
  do,
• 16:25
  especially
• 16:26
  in
• 16:26
  this
• 16:27
  year
• 16:27
  that
• 16:27
  we're
• 16:27
  in.
• 16:28
  It
• 16:28
  is
• 16:29
  also
• 16:29
  about
• 16:30
  how
• 16:30
  that
• 16:30
  can
• 16:31
  make
• 16:31
  you
• 16:31
  a
• 16:31
  better,
• 16:32
  stronger
• 16:32
  business.
• 16:33
  Increase
• 16:34
  your
• 16:34
  supplier
• 16:34
  relationships
• 16:35
  with
• 16:35
  other
• 16:35
  people
• 16:36
  in
• 16:36
  the
• 16:36
  industry.
• 16:37
  It
• 16:37
  can
• 16:37
  make
• 16:38
  you
• 16:38
  work
• 16:39
  better
• 16:39
  with
• 16:40
  everybody
• 16:41
  around
• 16:41
  you.
• 16:41
  And
• 16:42
  in
• 16:42
  my
• 16:42
  opinion,
• 16:43
  certainly
• 16:43
  from
• 16:43
  writing
• 16:44
  the
• 16:44
  book,
• 16:44
  this
• 16:44
  is
• 16:44
  actually
• 16:44
  my
• 16:44
  experience.
• 16:45
  I
• 16:46
  learned
• 16:46
  so
• 16:46
  much
• 16:46
  writing
• 16:47
  the
• 16:47
  toolkit
• 16:48
  that
• 16:48
  it
• 16:48
  actually
• 16:49
  made
• 16:49
  the
• 16:49
  way
• 16:49
  I
• 16:49
  approach
• 16:50
  conversations
• 16:50
  with
• 16:51
  even
• 16:51
  my
• 16:51
  parents
• 16:52
  better
• 16:53
  because
• 16:53
  I
• 16:53
  had
• 16:54
  a
• 16:54
  lot
• 16:54
  more
• 16:54
  empathy
• 16:54
  and
• 16:54
  understanding.
• 16:55
  So
• 16:56
  I
• 16:56
  think
• 16:56
  holistically,
• 16:57
  across
• 16:57
  the
• 16:57
  board,
• 16:58
  it
• 16:58
  can
• 16:58
  just
• 16:58
  help
• 16:59
  massively.
• 17:00
  And
• 17:01
  of
• 17:01
  course,
• 17:01
  from
• 17:01
  a
• 17:01
  business
• 17:02
  perspective,
• 17:02
  it
• 17:02
  makes
• 17:02
  you
• 17:03
  more
• 17:03
  profitable
• 17:03
  the
• 17:03
  more
• 17:04
  you
• 17:04
  can
• 17:04
  book.
• 17:04
  So
• 17:05
  it's
• 17:05
  great.
• 17:06
  Absolutely.
• 17:07
  And
• 17:07
  I
• 17:07
  Think
• 17:07
  one
• 17:07
  of
• 17:08
  the
• 17:08
  mistakes
• 17:08
  I
• 17:08
  see
• 17:08
  people
• 17:09
  making
• 17:09
  is
• 17:09
  that
• 17:09
  they
• 17:10
  want
• 17:10
  to
• 17:11
  say
• 17:11
  they're
• 17:11
  inclusive,
• 17:12
  but
• 17:12
  maybe
• 17:12
  their
• 17:13
  inclusivity
• 17:14
  only
• 17:14
  touches
• 17:15
  on
• 17:15
  maybe
• 17:15
  one
• 17:16
  or
• 17:16
  two
• 17:16
  of
• 17:16
  the
• 17:16
  protected
• 17:17
  characteristics
• 17:17
  or
• 17:18
  the
• 17:18
  different
• 17:18
  areas
• 17:18
  we've
• 17:19
  talked
• 17:19
  about
• 17:19
  and
• 17:19
  not
• 17:20
  the
• 17:20
  wider
• 17:21
  picture.
• 17:21
  So
• 17:21
  I'm
• 17:21
  going
• 17:21
  to
• 17:21
  give
• 17:21
  you
• 17:21
  a
• 17:22
  real
• 17:22
  life
• 17:22
  example
• 17:22
  from
• 17:23
  myself.
• 17:24
  So
• 17:24
  I
• 17:24
  once
• 17:24
  went
• 17:25
  along
• 17:25
  to
• 17:25
  a
• 17:25
  kind
• 17:25
  of
• 17:26
  community
• 17:26
  group
• 17:26
  and
• 17:27
  they
• 17:27
  were
• 17:27
  very
• 17:27
  much
• 17:28
  like,
• 17:28
  we're
• 17:28
  very
• 17:28
  inclusive.
• 17:29
  It
• 17:29
  doesn't
• 17:29
  matter
• 17:29
  what
• 17:30
  gender
• 17:30
  you
• 17:30
  are,
• 17:30
  you
• 17:31
  can
• 17:31
  come.
• 17:31
  Like,
• 17:31
  we
• 17:31
  want
• 17:32
  everyone
• 17:32
  to
• 17:32
  feel
• 17:32
  welcome.
• 17:33
  And
• 17:33
  I
• 17:33
  was
• 17:33
  like,
• 17:33
  great.
• 17:33
  This
• 17:34
  is
• 17:34
  like
• 17:34
  a
• 17:34
  really
• 17:34
  safe
• 17:35
  space
• 17:35
  to
• 17:35
  be
• 17:35
  in.
• 17:36
  Now,
• 17:36
  I'm
• 17:37
  a
• 17:37
  practicing
• 17:37
  Christian
• 17:38
  and
• 17:38
  within
• 17:39
  a
• 17:39
  couple
• 17:39
  of
• 17:39
  weeks
• 17:39
  I
• 17:39
  noticed
• 17:40
  that
• 17:40
  the
• 17:40
  leaders
• 17:40
  of
• 17:41
  the
• 17:41
  group
• 17:41
  were
• 17:42
  making
• 17:42
  loads
• 17:42
  of,
• 17:43
  like,
• 17:43
  offensive
• 17:44
  jokes
• 17:45
  about
• 17:45
  Christianity.
• 17:46
  And
• 17:47
  so
• 17:47
  I'm
• 17:47
  like,
• 17:47
  well,
• 17:48
  you've
• 17:48
  said
• 17:48
  to
• 17:48
  me,
• 17:48
  this
• 17:49
  is
• 17:49
  a
• 17:49
  really
• 17:49
  inclusive
• 17:50
  group,
• 17:50
  this
• 17:51
  is
• 17:51
  a
• 17:51
  really
• 17:51
  inclusive
• 17:52
  space.
• 17:53
  But
• 17:53
  actually
• 17:54
  your
• 17:54
  kind
• 17:54
  of
• 17:55
  version
• 17:55
  of
• 17:55
  what
• 17:55
  inclusivity
• 17:56
  means
• 17:57
  means
• 17:57
  you're,
• 17:58
  yes,
• 17:58
  you're
• 17:58
  inclusive
• 17:59
  of
• 17:59
  one
• 17:59
  subsection,
• 18:00
  but
• 18:00
  actually
• 18:00
  what
• 18:01
  you're
• 18:01
  doing
• 18:01
  is
• 18:02
  alienating
• 18:03
  a
• 18:03
  different
• 18:04
  subsection.
• 18:04
  So
• 18:05
  I
• 18:05
  think
• 18:05
  it's
• 18:06
  really
• 18:06
  important
• 18:06
  that
• 18:07
  we
• 18:07
  see
• 18:07
  that.
• 18:08
  Actually,
• 18:08
  it
• 18:08
  does
• 18:08
  cover
• 18:09
  all
• 18:09
  of
• 18:09
  these
• 18:09
  different
• 18:10
  areas.
• 18:10
  I
• 18:10
  don't
• 18:10
  know
• 18:11
  if
• 18:11
  you've
• 18:11
  seen
• 18:11
  anything
• 18:11
  like
• 18:12
  that
• 18:12
  yourself.
• 18:12
  Yeah,
• 18:13
  and
• 18:13
  what
• 18:13
  an.
• 18:14
  Well,
• 18:14
  firstly,
• 18:15
  what
• 18:15
  an
• 18:15
  amazing
• 18:15
  question.
• 18:16
  Secondly,
• 18:17
  what
• 18:17
  an
• 18:17
  awful
• 18:17
  situation
• 18:18
  that
• 18:18
  you
• 18:18
  had
• 18:18
  to
• 18:19
  go.
• 18:19
  We
• 18:20
  see
• 18:20
  that
• 18:21
  a
• 18:21
  lot,
• 18:21
  not
• 18:22
  even
• 18:22
  just
• 18:22
  in
• 18:22
  the
• 18:22
  wedding
• 18:23
  industry.
• 18:23
  It
• 18:24
  is
• 18:24
  systemic.
• 18:25
  I
• 18:25
  think
• 18:25
  a
• 18:25
  lot
• 18:26
  of
• 18:27
  communities,
• 18:28
  let's
• 18:28
  say
• 18:28
  if
• 18:29
  you
• 18:29
  are
• 18:29
  more
• 18:29
  left
• 18:30
  leaning,
• 18:31
  you
• 18:31
  can
• 18:31
  often,
• 18:32
  you
• 18:32
  know,
• 18:33
  shun
• 18:33
  more
• 18:33
  right
• 18:34
  leaning.
• 18:34
  We
• 18:34
  have
• 18:35
  to
• 18:35
  be
• 18:35
  accepting
• 18:36
  of
• 18:36
  everybody's
• 18:37
  views
• 18:37
  and
• 18:37
  everybody's
• 18:38
  inclusive
• 18:39
  demographics.
• 18:41
  And
• 18:41
  that's
• 18:42
  something
• 18:42
  that
• 18:42
  I
• 18:43
  found,
• 18:43
  which
• 18:43
  is
• 18:43
  why
• 18:44
  I
• 18:44
  started
• 18:44
  writing
• 18:45
  the
• 18:45
  toolkit,
• 18:45
  was
• 18:46
  there
• 18:46
  are
• 18:47
  a
• 18:47
  lot
• 18:47
  of
• 18:47
  community
• 18:47
  groups
• 18:48
  out
• 18:48
  there,
• 18:48
  whether
• 18:49
  it's
• 18:49
  disability,
• 18:50
  lgbtq,
• 18:51
  race,
• 18:52
  religion,
• 18:52
  etc,
• 18:53
  there's
• 18:53
  so
• 18:53
  many.
• 18:54
  But
• 18:55
  who
• 18:55
  is
• 18:55
  actually
• 18:55
  championing
• 18:56
  them
• 18:56
  all
• 18:56
  to
• 18:57
  work,
• 18:57
  you
• 18:58
  know,
• 18:58
  cohesively
• 18:59
  together?
• 19:00
  Who
• 19:00
  is
• 19:00
  helping
• 19:01
  people
• 19:01
  who
• 19:02
  find
• 19:02
  this
• 19:02
  very
• 19:03
  overwhelming?
• 19:04
  Because
• 19:04
  even
• 19:04
  one
• 19:05
  community
• 19:05
  group
• 19:05
  to
• 19:05
  the
• 19:06
  next
• 19:06
  can
• 19:06
  be
• 19:06
  different,
• 19:07
  by
• 19:07
  the
• 19:07
  way.
• 19:08
  So
• 19:09
  what
• 19:09
  I
• 19:09
  teach
• 19:09
  isn't,
• 19:10
  you
• 19:10
  know,
• 19:10
  about
• 19:11
  the
• 19:12
  nuances
• 19:12
  of
• 19:12
  each
• 19:13
  group.
• 19:14
  It's
• 19:14
  about
• 19:14
  how
• 19:15
  to
• 19:15
  work
• 19:15
  with
• 19:16
  anyone
• 19:17
  that
• 19:17
  comes
• 19:17
  through
• 19:18
  your
• 19:18
  door.
• 19:18
  And
• 19:18
  yes,
• 19:19
  there
• 19:19
  is
• 19:19
  an
• 19:19
  element
• 19:20
  of
• 19:20
  understanding
• 19:21
  the
• 19:21
  fundamentals
• 19:22
  of
• 19:22
  certain
• 19:22
  religions,
• 19:23
  the
• 19:23
  fundamentals,
• 19:23
  fundamentals
• 19:24
  of
• 19:24
  pronoun
• 19:25
  usage,
• 19:25
  etc.
• 19:26
  But
• 19:26
  actually,
• 19:27
  if
• 19:27
  you
• 19:28
  just
• 19:28
  treat
• 19:28
  people
• 19:29
  with
• 19:30
  empathy,
• 19:30
  kindness
• 19:31
  and
• 19:31
  avoiding
• 19:31
  assumption,
• 19:32
  you're
• 19:32
  actually
• 19:33
  going
• 19:33
  to
• 19:33
  become
• 19:33
  a
• 19:33
  lot
• 19:34
  more
• 19:34
  inclusive
• 19:35
  than
• 19:35
  you
• 19:36
  actually
• 19:36
  ever
• 19:36
  realized.
• 19:37
  And
• 19:37
  that
• 19:37
  is
• 19:38
  what
• 19:38
  we
• 19:38
  should
• 19:38
  be
• 19:39
  approaching
• 19:39
  it
• 19:39
  as.
• 19:40
  It
• 19:40
  should
• 19:40
  be
• 19:40
  holistic
• 19:41
  across
• 19:41
  every
• 19:41
  diverse
• 19:42
  group.
• 19:42
  Across
• 19:43
  every
• 19:43
  individual.
• 19:44
  Not
• 19:44
  like
• 19:44
  you
• 19:45
  say,
• 19:45
  we're
• 19:45
  an
• 19:46
  inclusive
• 19:46
  group,
• 19:46
  but
• 19:47
  only
• 19:47
  to
• 19:47
  this
• 19:47
  group.
• 19:48
  It's
• 19:48
  only
• 19:48
  to
• 19:48
  this
• 19:49
  group
• 19:49
  of
• 19:49
  people
• 19:50
  that
• 19:50
  doesn't
• 19:50
  work,
• 19:50
  that's
• 19:51
  not
• 19:51
  inclusive.
• 19:52
  Yeah.
• 19:52
  And
• 19:53
  I
• 19:53
  think
• 19:53
  it's
• 19:53
  an
• 19:53
  easy
• 19:53
  pitfall
• 19:54
  to
• 19:54
  fall
• 19:54
  in.
• 19:54
  And
• 19:55
  I
• 19:55
  think
• 19:55
  actually
• 19:55
  we
• 19:56
  need
• 19:56
  to,
• 19:56
  like
• 19:57
  you
• 19:57
  said,
• 19:57
  embrace
• 19:57
  going
• 19:58
  back
• 19:58
  to
• 19:58
  the
• 19:58
  human,
• 19:58
  to
• 19:59
  the
• 19:59
  individual.
• 19:59
  Because
• 20:00
  even
• 20:00
  within
• 20:00
  each
• 20:00
  of
• 20:01
  those
• 20:01
  communities
• 20:01
  and
• 20:01
  those
• 20:02
  different
• 20:02
  types
• 20:02
  of
• 20:03
  people,
• 20:03
  even
• 20:03
  within
• 20:03
  Christianity,
• 20:04
  for
• 20:04
  example,
• 20:04
  there's
• 20:04
  very
• 20:05
  different
• 20:05
  scales
• 20:06
  of
• 20:06
  what
• 20:06
  that
• 20:07
  looks
• 20:07
  like.
• 20:07
  And
• 20:07
  every
• 20:07
  individual
• 20:08
  then
• 20:08
  has
• 20:09
  something
• 20:09
  different
• 20:09
  to
• 20:10
  offer.
• 20:10
  And
• 20:10
  I
• 20:10
  think
• 20:10
  we
• 20:10
  need
• 20:10
  to
• 20:10
  go
• 20:11
  back
• 20:11
  to
• 20:11
  realizing
• 20:11
  we
• 20:11
  need
• 20:12
  to
• 20:12
  look
• 20:12
  at
• 20:12
  the
• 20:12
  individual.
• 20:13
  And
• 20:13
  also
• 20:14
  I
• 20:14
  think
• 20:14
  it's
• 20:14
  about
• 20:15
  being
• 20:15
  non
• 20:16
  judgmental.
• 20:16
  We
• 20:16
  don't
• 20:17
  necessarily
• 20:17
  need
• 20:17
  to
• 20:18
  agree
• 20:19
  with
• 20:19
  someone
• 20:19
  else.
• 20:20
  So
• 20:20
  you
• 20:20
  may
• 20:20
  not
• 20:20
  agree
• 20:21
  with
• 20:21
  my
• 20:22
  Christian
• 20:22
  viewpoint,
• 20:23
  for
• 20:23
  example,
• 20:24
  but
• 20:24
  that
• 20:24
  doesn't
• 20:24
  mean
• 20:25
  that
• 20:25
  we
• 20:25
  can't
• 20:26
  work
• 20:26
  together
• 20:26
  or
• 20:26
  be
• 20:27
  inclusive
• 20:27
  of
• 20:27
  each
• 20:28
  other
• 20:28
  and
• 20:28
  be
• 20:28
  respectful
• 20:29
  of
• 20:29
  that.
• 20:29
  And
• 20:29
  I
• 20:29
  think
• 20:30
  sometimes
• 20:30
  that's
• 20:31
  where
• 20:31
  we
• 20:31
  go
• 20:31
  a
• 20:31
  bit
• 20:31
  off
• 20:32
  kilter,
• 20:32
  where
• 20:32
  we
• 20:33
  think
• 20:33
  I'm
• 20:33
  inclusive,
• 20:34
  but
• 20:34
  only
• 20:35
  to
• 20:35
  the
• 20:35
  people
• 20:36
  that
• 20:36
  I
• 20:37
  agree
• 20:37
  with
• 20:38
  as
• 20:38
  opposed
• 20:39
  to
• 20:39
  actually
• 20:40
  the
• 20:40
  huge
• 20:40
  diversity
• 20:41
  of
• 20:41
  people
• 20:41
  and
• 20:42
  public
• 20:42
  out
• 20:42
  there.
• 20:43
  But
• 20:43
  when
• 20:43
  we
• 20:43
  do
• 20:43
  get
• 20:43
  it
• 20:44
  right,
• 20:44
  it
• 20:44
  is
• 20:44
  a
• 20:44
  beautiful
• 20:45
  picture.
• 20:45
  I've
• 20:45
  just
• 20:45
  been
• 20:46
  to
• 20:46
  give
• 20:46
  you
• 20:46
  a
• 20:46
  more
• 20:46
  positive
• 20:47
  example,
• 20:47
  I've
• 20:47
  just
• 20:48
  been
• 20:48
  part
• 20:48
  of
• 20:48
  a
• 20:48
  theater,
• 20:49
  a
• 20:49
  community
• 20:49
  theater
• 20:50
  production
• 20:51
  this
• 20:51
  week.
• 20:51
  And
• 20:51
  I
• 20:51
  actually
• 20:52
  was
• 20:52
  reflecting
• 20:52
  watching
• 20:53
  it
• 20:53
  on
• 20:53
  stage.
• 20:53
  I
• 20:53
  produced
• 20:54
  it,
• 20:54
  how
• 20:55
  diverse
• 20:56
  the
• 20:56
  cast
• 20:57
  and
• 20:57
  crew
• 20:57
  were.
• 20:58
  So
• 20:58
  we
• 20:58
  had
• 20:58
  people
• 20:59
  from
• 21:00
  the
• 21:00
  age
• 21:00
  of
• 21:00
  18
• 21:01
  up
• 21:01
  to
• 21:01
  people
• 21:01
  in
• 21:01
  their
• 21:02
  60s,
• 21:02
  70s.
• 21:03
  We
• 21:03
  had
• 21:03
  a
• 21:04
  wonderful
• 21:04
  performer
• 21:05
  in
• 21:05
  a
• 21:05
  wheelchair
• 21:05
  with
• 21:06
  a
• 21:06
  medical
• 21:06
  assistance
• 21:07
  dog.
• 21:07
  We
• 21:07
  had
• 21:07
  people
• 21:08
  from
• 21:08
  different
• 21:08
  races
• 21:09
  and
• 21:09
  religions.
• 21:09
  We
• 21:10
  had
• 21:10
  people
• 21:11
  from
• 21:11
  different
• 21:11
  sexual
• 21:12
  orientation.
• 21:13
  We
• 21:13
  had
• 21:13
  people
• 21:14
  who
• 21:14
  were
• 21:14
  both
• 21:14
  male,
• 21:15
  female
• 21:15
  and
• 21:15
  also
• 21:16
  non
• 21:16
  binary.
• 21:16
  And
• 21:17
  I
• 21:17
  was
• 21:17
  like,
• 21:17
  wow,
• 21:17
  this
• 21:18
  is
• 21:18
  a
• 21:18
  picture
• 21:18
  of
• 21:18
  what,
• 21:18
  what
• 21:19
  can
• 21:19
  happen
• 21:20
  because
• 21:20
  these
• 21:21
  people
• 21:21
  wouldn't
• 21:22
  necessarily
• 21:22
  be
• 21:23
  friends
• 21:24
  in
• 21:24
  real
• 21:24
  life,
• 21:25
  but
• 21:25
  they've
• 21:25
  all
• 21:25
  come
• 21:26
  together
• 21:26
  to
• 21:27
  create
• 21:27
  something
• 21:28
  amazing
• 21:29
  and
• 21:30
  have
• 21:30
  worked
• 21:31
  alongside
• 21:31
  each
• 21:31
  other
• 21:32
  and
• 21:32
  been
• 21:32
  respectful
• 21:33
  of
• 21:33
  each
• 21:33
  other
• 21:33
  and
• 21:34
  have
• 21:34
  been
• 21:34
  friends
• 21:34
  with
• 21:35
  each
• 21:35
  other.
• 21:35
  And
• 21:36
  I
• 21:36
  think
• 21:36
  that
• 21:36
  was
• 21:36
  just
• 21:37
  a
• 21:37
  very
• 21:37
  tiny
• 21:38
  picture
• 21:38
  of
• 21:38
  how
• 21:39
  this
• 21:39
  can
• 21:39
  work
• 21:39
  really
• 21:39
  well.
• 21:40
  Oh,
• 21:41
  that's
• 21:41
  honestly
• 21:42
  amazing.
• 21:43
  And
• 21:44
  I,
• 21:44
  I
• 21:44
  understand
• 21:45
  that
• 21:46
  in
• 21:46
  the
• 21:46
  wedding
• 21:46
  industry
• 21:47
  we
• 21:48
  do
• 21:50
  often
• 21:50
  struggle
• 21:51
  to
• 21:51
  kind
• 21:51
  of
• 21:51
  make
• 21:51
  those
• 21:52
  introductions
• 21:52
  to
• 21:53
  those
• 21:53
  diverse
• 21:53
  couples.
• 21:54
  And
• 21:54
  I
• 21:54
  understand
• 21:54
  it's
• 21:55
  not
• 21:55
  as
• 21:55
  simple
• 21:56
  as,
• 21:56
  you
• 21:56
  know,
• 21:57
  let's
• 21:57
  get
• 21:57
  this
• 21:57
  group
• 21:58
  of
• 21:58
  people
• 21:58
  together.
• 21:59
  But
• 21:59
  I
• 22:00
  do
• 22:00
  think
• 22:00
  that
• 22:01
  there
• 22:01
  are
• 22:01
  ways
• 22:02
  that
• 22:02
  we
• 22:02
  can
• 22:03
  embody
• 22:04
  that
• 22:04
  a
• 22:04
  little
• 22:05
  bit
• 22:05
  more.
• 22:06
  I
• 22:06
  think
• 22:06
  the
• 22:06
  best
• 22:06
  one
• 22:07
  to
• 22:07
  talk
• 22:07
  about
• 22:07
  is
• 22:08
  like
• 22:08
  your
• 22:08
  supplier
• 22:08
  relationships.
• 22:10
  Who
• 22:10
  are
• 22:10
  your
• 22:11
  supplier
• 22:11
  friends?
• 22:12
  Who
• 22:12
  are,
• 22:12
  what
• 22:12
  are
• 22:13
  the
• 22:13
  people
• 22:13
  you're
• 22:13
  putting
• 22:13
  forward
• 22:14
  for
• 22:14
  the
• 22:14
  weddings
• 22:14
  you're
• 22:15
  working
• 22:15
  with,
• 22:15
  because
• 22:16
  the
• 22:16
  more
• 22:16
  diverse
• 22:17
  you
• 22:17
  can
• 22:17
  make
• 22:17
  that
• 22:17
  community,
• 22:18
  the
• 22:19
  more
• 22:20
  inclusive
• 22:21
  you
• 22:21
  are
• 22:21
  going
• 22:21
  to
• 22:22
  become,
• 22:22
  the
• 22:22
  more
• 22:22
  you'll
• 22:23
  learn.
• 22:23
  And
• 22:23
  that
• 22:24
  to
• 22:24
  me,
• 22:24
  learning
• 22:25
  is
• 22:25
  the
• 22:25
  most
• 22:25
  important
• 22:26
  thing
• 22:26
  to
• 22:27
  really
• 22:27
  kind
• 22:27
  of
• 22:28
  spearhead
• 22:29
  this
• 22:29
  going
• 22:29
  forward
• 22:30
  and
• 22:30
  making
• 22:30
  it
• 22:30
  intrinsic
• 22:31
  rather
• 22:31
  than
• 22:31
  it
• 22:32
  feeling
• 22:32
  overwhelming.
• 22:33
  Yeah,
• 22:34
  absolutely.
• 22:34
  So
• 22:34
  let's
• 22:34
  bring
• 22:35
  it
• 22:35
  back
• 22:35
  to
• 22:35
  the
• 22:35
  wedding
• 22:35
  industry
• 22:36
  then,
• 22:36
  because
• 22:36
  I
• 22:36
  want
• 22:36
  to
• 22:37
  know
• 22:37
  what
• 22:37
  are
• 22:37
  some
• 22:37
  of
• 22:37
  the
• 22:37
  pitfalls
• 22:38
  or
• 22:38
  mistakes
• 22:39
  you
• 22:39
  see
• 22:39
  suppliers
• 22:40
  making
• 22:41
  in
• 22:41
  the
• 22:41
  area
• 22:42
  of
• 22:42
  inclusion,
• 22:43
  diversity?
• 22:44
  I
• 22:44
  mean,
• 22:44
  we've
• 22:44
  talked
• 22:44
  about
• 22:44
  a
• 22:45
  couple,
• 22:45
  but
• 22:45
  there
• 22:45
  are
• 22:45
  any
• 22:45
  specific
• 22:46
  things
• 22:46
  that
• 22:46
  you
• 22:46
  see
• 22:47
  regularly
• 22:48
  or
• 22:48
  you
• 22:48
  see
• 22:48
  and
• 22:49
  you
• 22:49
  think,
• 22:49
  oh,
• 22:49
  why
• 22:49
  are
• 22:49
  you
• 22:50
  doing
• 22:50
  that?
• 22:50
  And
• 22:50
  they
• 22:50
  may
• 22:50
  be
• 22:51
  the
• 22:51
  tiniest
• 22:51
  thing,
• 22:51
  they
• 22:51
  may
• 22:51
  be
• 22:51
  the
• 22:52
  biggest
• 22:52
  thing.
• 22:52
  I'd
• 22:52
  love
• 22:52
  to
• 22:52
  hear
• 22:52
  some
• 22:53
  of
• 22:53
  them
• 22:53
  because
• 22:53
  there
• 22:53
  may
• 22:53
  be
• 22:53
  people
• 22:54
  listening
• 22:54
  who
• 22:54
  are
• 22:55
  accidentally
• 22:55
  making
• 22:56
  these
• 22:56
  mistakes
• 22:56
  and
• 22:56
  it
• 22:56
  could
• 22:57
  be
• 22:57
  a
• 22:57
  simple
• 22:57
  thing
• 22:57
  for
• 22:57
  them
• 22:58
  to
• 22:58
  change.
• 22:58
  Yeah,
• 22:59
  for
• 22:59
  sure.
• 22:59
  And
• 23:00
  look,
• 23:00
  I
• 23:00
  think
• 23:01
  one
• 23:01
  thing
• 23:01
  I
• 23:01
  always
• 23:02
  try
• 23:02
  and
• 23:02
  preface
• 23:02
  these
• 23:02
  questions
• 23:03
  with
• 23:03
  is
• 23:04
  I'm
• 23:05
  not
• 23:05
  saying
• 23:05
  this
• 23:05
  from
• 23:05
  a
• 23:05
  place
• 23:06
  of
• 23:06
  judgment
• 23:06
  because
• 23:06
  I
• 23:07
  too
• 23:07
  make
• 23:07
  these
• 23:08
  mistakes.
• 23:09
  We
• 23:09
  always
• 23:10
  do.
• 23:10
  It's.
• 23:11
  It's
• 23:11
  in
• 23:11
  our
• 23:11
  nature.
• 23:12
  And
• 23:12
  please
• 23:13
  just
• 23:13
  have
• 23:13
  empathy
• 23:13
  for
• 23:13
  yourselves
• 23:14
  and
• 23:14
  for
• 23:14
  other
• 23:15
  people
• 23:15
  when
• 23:15
  we're
• 23:15
  doing
• 23:16
  this.
• 23:16
  A
• 23:17
  lot
• 23:17
  of
• 23:17
  the
• 23:17
  time
• 23:17
  we
• 23:17
  can
• 23:17
  be
• 23:18
  scared
• 23:18
  off
• 23:18
  when
• 23:18
  it
• 23:18
  comes
• 23:19
  to
• 23:19
  this
• 23:19
  subject
• 23:20
  because
• 23:20
  the
• 23:20
  people
• 23:20
  who
• 23:21
  work
• 23:21
  within
• 23:21
  kind
• 23:21
  of
• 23:21
  active
• 23:22
  this
• 23:22
  communities,
• 23:23
  some
• 23:24
  of
• 23:24
  them
• 23:25
  can
• 23:25
  be
• 23:25
  quite
• 23:25
  judgmental
• 23:26
  if
• 23:26
  you're
• 23:26
  getting
• 23:26
  it
• 23:27
  wrong.
• 23:27
  And
• 23:28
  I
• 23:28
  think
• 23:28
  that's
• 23:29
  the
• 23:29
  wrong
• 23:29
  precedent
• 23:30
  set
• 23:30
  because
• 23:31
  actually
• 23:31
  we
• 23:31
  all
• 23:32
  get
• 23:32
  it
• 23:32
  wrong.
• 23:32
  We're
• 23:32
  all
• 23:33
  human
• 23:33
  and
• 23:34
  we
• 23:34
  all
• 23:34
  need
• 23:34
  to
• 23:34
  have
• 23:34
  a
• 23:34
  little
• 23:35
  bit
• 23:35
  of
• 23:35
  a
• 23:35
  break
• 23:35
  because
• 23:36
  we
• 23:36
  only
• 23:36
  know
• 23:36
  what
• 23:37
  we
• 23:37
  know
• 23:37
  when
• 23:38
  we
• 23:38
  learn
• 23:38
  it,
• 23:39
  not
• 23:39
  beforehand.
• 23:40
  So
• 23:41
  my
• 23:41
  number
• 23:42
  one
• 23:42
  thing
• 23:43
  is
• 23:43
  when
• 23:44
  it
• 23:44
  comes
• 23:44
  to
• 23:44
  your
• 23:44
  marketing,
• 23:46
  avoiding
• 23:46
  tokenism.
• 23:47
  So
• 23:48
  tokenism
• 23:48
  is
• 23:49
  where,
• 23:49
  let's
• 23:50
  say,
• 23:50
  for
• 23:50
  example,
• 23:51
  your
• 23:51
  Instagram
• 23:51
  grid,
• 23:52
  the
• 23:52
  pinned
• 23:53
  post
• 23:53
  that
• 23:53
  you
• 23:54
  have
• 23:54
  is
• 23:54
  a
• 23:54
  diverse
• 23:55
  couple.
• 23:55
  It,
• 23:56
  you
• 23:56
  know,
• 23:57
  same
• 23:57
  sex,
• 23:58
  multicultural,
• 24:00
  multi
• 24:00
  ability,
• 24:01
  whatever
• 24:01
  it
• 24:01
  might
• 24:01
  be,
• 24:02
  your
• 24:02
  pinned
• 24:02
  post
• 24:03
  shows
• 24:03
  them
• 24:05
  the
• 24:05
  rest
• 24:05
  of
• 24:05
  your
• 24:06
  posts
• 24:07
  aren't.
• 24:08
  They
• 24:08
  are
• 24:08
  cisgender
• 24:09
  white
• 24:10
  straight
• 24:11
  couples.
• 24:12
  Now,
• 24:12
  you
• 24:13
  may
• 24:13
  not
• 24:13
  have
• 24:13
  worked
• 24:14
  with
• 24:14
  a
• 24:14
  lot
• 24:14
  of
• 24:14
  diverse
• 24:15
  couples
• 24:15
  yet,
• 24:16
  which
• 24:17
  may
• 24:17
  be
• 24:17
  why
• 24:17
  you
• 24:18
  have
• 24:18
  this
• 24:18
  one
• 24:18
  post
• 24:19
  there,
• 24:19
  to
• 24:19
  say,
• 24:19
  look,
• 24:19
  but
• 24:19
  I
• 24:20
  am
• 24:20
  inclusive,
• 24:21
  but
• 24:21
  it's
• 24:22
  not
• 24:22
  actually
• 24:22
  embodying
• 24:23
  it
• 24:23
  throughout.
• 24:23
  So
• 24:23
  when
• 24:24
  you
• 24:24
  look
• 24:24
  at
• 24:24
  your
• 24:25
  Instagram
• 24:25
  and
• 24:26
  your
• 24:26
  website,
• 24:26
  for
• 24:26
  example,
• 24:27
  are
• 24:28
  they
• 24:28
  cohesive
• 24:29
  that
• 24:29
  it's
• 24:29
  showing
• 24:29
  different,
• 24:30
  diverse
• 24:30
  couples?
• 24:31
  They
• 24:31
  don't
• 24:31
  have
• 24:31
  to
• 24:32
  be
• 24:32
  your
• 24:32
  own
• 24:32
  imagery.
• 24:33
  Especially,
• 24:33
  you
• 24:34
  know,
• 24:34
  for
• 24:34
  wedding
• 24:34
  planners,
• 24:35
  we
• 24:35
  don't
• 24:35
  take
• 24:35
  our
• 24:35
  images
• 24:36
  a
• 24:36
  lot
• 24:36
  of
• 24:36
  the
• 24:36
  time,
• 24:37
  or
• 24:37
  we
• 24:37
  might
• 24:37
  not
• 24:38
  use
• 24:38
  couples
• 24:39
  that
• 24:39
  we
• 24:39
  always
• 24:39
  work
• 24:39
  with.
• 24:40
  As
• 24:40
  long
• 24:40
  as
• 24:40
  you're
• 24:40
  clear
• 24:41
  that
• 24:41
  these
• 24:41
  aren't
• 24:42
  your
• 24:42
  images
• 24:42
  or
• 24:43
  you
• 24:43
  credit
• 24:43
  the
• 24:44
  original
• 24:44
  photographer,
• 24:45
  you
• 24:45
  ask
• 24:45
  permission,
• 24:45
  etc,
• 24:46
  there's
• 24:47
  no
• 24:47
  reason
• 24:47
  why
• 24:48
  you
• 24:48
  can't.
• 24:49
  Especially
• 24:49
  if
• 24:50
  you
• 24:50
  are
• 24:50
  going
• 24:50
  back
• 24:50
  to
• 24:51
  that
• 24:51
  supplier
• 24:51
  relationship
• 24:52
  where
• 24:53
  you're
• 24:53
  working
• 24:53
  with
• 24:53
  diverse
• 24:54
  suppliers
• 24:54
  who
• 24:54
  work
• 24:55
  with
• 24:55
  diverse
• 24:55
  couples.
• 24:56
  You
• 24:56
  might
• 24:56
  be
• 24:57
  able
• 24:57
  to
• 24:57
  approach
• 24:57
  that
• 24:57
  relationship
• 24:58
  and
• 24:58
  say,
• 24:59
  I
• 24:59
  haven't
• 24:59
  worked
• 24:59
  with
• 25:00
  diverse
• 25:00
  couples
• 25:00
  yet,
• 25:01
  but
• 25:01
  I
• 25:01
  really
• 25:01
  want
• 25:01
  to.
• 25:02
  Is
• 25:02
  there
• 25:02
  any
• 25:02
  chance
• 25:02
  I
• 25:03
  can
• 25:03
  use
• 25:03
  some
• 25:03
  of
• 25:03
  your
• 25:04
  imagery
• 25:05
  and
• 25:05
  credit
• 25:06
  you
• 25:06
  or
• 25:07
  credit
• 25:07
  any
• 25:07
  of
• 25:07
  the
• 25:08
  suppliers
• 25:08
  that
• 25:08
  are
• 25:08
  included
• 25:09
  to
• 25:09
  be
• 25:09
  able
• 25:10
  to
• 25:10
  show
• 25:10
  that
• 25:11
  the
• 25:11
  more
• 25:11
  you
• 25:12
  can
• 25:12
  disperse
• 25:12
  through,
• 25:13
  the
• 25:13
  better.
• 25:14
  And
• 25:15
  the
• 25:15
  next
• 25:16
  mistake,
• 25:16
  which
• 25:17
  again
• 25:17
  is
• 25:17
  following
• 25:17
  the
• 25:18
  client
• 25:18
  journey
• 25:18
  a
• 25:18
  little
• 25:19
  bit.
• 25:19
  Your
• 25:20
  contact
• 25:21
  forms.
• 25:22
  Contact
• 25:22
  forms
• 25:23
  are
• 25:23
  the
• 25:23
  number
• 25:24
  one
• 25:24
  thing
• 25:25
  that
• 25:25
  are
• 25:25
  not
• 25:25
  inclusive
• 25:26
  in
• 25:26
  our
• 25:26
  industry.
• 25:27
  Whether
• 25:28
  it's
• 25:28
  because
• 25:28
  it's
• 25:29
  not
• 25:29
  inclusive
• 25:29
  for
• 25:30
  accessibility.
• 25:32
  So
• 25:32
  screen
• 25:33
  readers,
• 25:33
  for
• 25:33
  example,
• 25:34
  if
• 25:34
  they're
• 25:34
  digital,
• 25:35
  not
• 25:36
  offering
• 25:36
  an
• 25:36
  email
• 25:37
  separate,
• 25:38
  I
• 25:38
  know
• 25:38
  that
• 25:38
  seems
• 25:39
  crazy
• 25:40
  because
• 25:40
  you
• 25:40
  might
• 25:40
  want
• 25:40
  all
• 25:41
  of
• 25:41
  your
• 25:41
  things
• 25:41
  to
• 25:42
  go
• 25:42
  through
• 25:42
  one
• 25:42
  contact
• 25:43
  form.
• 25:43
  But
• 25:44
  for
• 25:44
  people
• 25:44
  who
• 25:45
  use
• 25:45
  screen
• 25:45
  readers
• 25:46
  or
• 25:46
  can't
• 25:46
  use
• 25:47
  the
• 25:47
  interactive
• 25:48
  features
• 25:48
  on
• 25:48
  your
• 25:48
  form,
• 25:49
  they
• 25:49
  might
• 25:49
  just
• 25:50
  need
• 25:50
  that
• 25:50
  email
• 25:51
  to
• 25:51
  just
• 25:51
  send
• 25:51
  an
• 25:52
  email
• 25:52
  straight
• 25:52
  away.
• 25:53
  In
• 25:53
  which
• 25:54
  case
• 25:54
  you
• 25:54
  can
• 25:54
  say
• 25:57
  when
• 25:57
  you
• 25:57
  automatically
• 25:58
  click
• 25:58
  on
• 25:58
  an
• 25:59
  email,
• 25:59
  you
• 25:59
  can
• 25:59
  actually
• 26:00
  bring
• 26:00
  it
• 26:00
  up
• 26:00
  now
• 26:00
  with
• 26:01
  an
• 26:01
  automatic
• 26:01
  email
• 26:02
  body.
• 26:03
  And
• 26:03
  that
• 26:04
  body
• 26:04
  can
• 26:04
  have
• 26:04
  the
• 26:04
  questions
• 26:05
  that
• 26:05
  they
• 26:05
  need
• 26:05
  to
• 26:05
  answer
• 26:06
  for
• 26:06
  you.
• 26:06
  But
• 26:07
  it
• 26:07
  does
• 26:07
  make
• 26:07
  it
• 26:07
  easier.
• 26:09
  Pronouns.
• 26:11
  Who
• 26:12
  is,
• 26:12
  who
• 26:12
  are
• 26:12
  you
• 26:13
  in
• 26:13
  the
• 26:13
  wedding?
• 26:13
  And
• 26:14
  I
• 26:14
  know
• 26:14
  this
• 26:14
  sounds
• 26:15
  really
• 26:15
  crazy
• 26:15
  right
• 26:15
  now,
• 26:16
  but
• 26:16
  instead
• 26:17
  of
• 26:17
  just
• 26:17
  bride
• 26:17
  and
• 26:17
  groom,
• 26:18
  which
• 26:18
  we're
• 26:18
  still
• 26:18
  seeing
• 26:19
  the
• 26:19
  majority
• 26:19
  of
• 26:19
  the
• 26:20
  time,
• 26:20
  not
• 26:21
  even
• 26:21
  just
• 26:21
  partner
• 26:22
  one
• 26:22
  and
• 26:22
  partner
• 26:22
  two,
• 26:23
  what
• 26:23
  about
• 26:23
  mother
• 26:24
  of
• 26:24
  the
• 26:24
  bride?
• 26:25
  Because
• 26:25
  they're
• 26:25
  often
• 26:25
  still
• 26:26
  involved.
• 26:26
  Like
• 26:26
  it
• 26:27
  opening
• 26:28
  it
• 26:28
  up
• 26:28
  as
• 26:28
  a
• 26:28
  more
• 26:29
  open
• 26:29
  ended
• 26:29
  question
• 26:30
  than
• 26:30
  trying
• 26:30
  to
• 26:31
  force
• 26:31
  people
• 26:31
  into
• 26:32
  an
• 26:32
  answer
• 26:32
  that
• 26:32
  they
• 26:32
  might
• 26:33
  not
• 26:33
  not
• 26:33
  be
• 26:34
  really
• 26:34
  helps.
• 26:35
  So
• 26:35
  I
• 26:35
  would
• 26:36
  definitely
• 26:36
  say
• 26:36
  between
• 26:37
  your
• 26:38
  marketing
• 26:39
  and
• 26:39
  perception
• 26:39
  is
• 26:39
  what
• 26:40
  I
• 26:40
  call
• 26:40
  it,
• 26:40
  like
• 26:40
  the
• 26:40
  perception
• 26:41
  of
• 26:41
  who
• 26:41
  you
• 26:42
  are
• 26:42
  out
• 26:42
  into
• 26:43
  the
• 26:43
  world.
• 26:43
  And
• 26:44
  your
• 26:45
  contact
• 26:45
  forms,
• 26:46
  they
• 26:46
  are
• 26:46
  your
• 26:46
  initial
• 26:47
  points
• 26:47
  of
• 26:47
  contact.
• 26:48
  And
• 26:48
  yes,
• 26:49
  there's
• 26:49
  work
• 26:49
  to
• 26:49
  do
• 26:49
  when
• 26:50
  you
• 26:50
  go
• 26:50
  beyond
• 26:50
  and
• 26:50
  through
• 26:51
  the
• 26:51
  client
• 26:51
  journey.
• 26:52
  But
• 26:52
  actually
• 26:53
  those
• 26:53
  initial
• 26:53
  points,
• 26:54
  they're
• 26:55
  the
• 26:55
  things
• 26:55
  I
• 26:55
  see
• 26:55
  the
• 26:55
  most
• 26:56
  because
• 26:56
  they're
• 26:56
  the
• 26:56
  things
• 26:57
  that,
• 26:57
  you
• 26:57
  know,
• 26:57
  when
• 26:57
  people
• 26:58
  follow
• 26:58
  me
• 26:58
  on
• 26:58
  social
• 26:58
  media,
• 26:59
  I'll
• 26:59
  be
• 26:59
  like,
• 26:59
  oh,
• 26:59
  who's
• 27:00
  this?
• 27:00
  And
• 27:00
  I'll
• 27:00
  go
• 27:00
  see?
• 27:01
  And
• 27:01
  I'll
• 27:01
  go,
• 27:02
  okay,
• 27:02
  well
• 27:03
  you're
• 27:03
  probably
• 27:03
  following
• 27:04
  me
• 27:04
  because
• 27:04
  you
• 27:04
  are
• 27:04
  inclusive
• 27:05
  and
• 27:05
  you
• 27:05
  want
• 27:05
  to
• 27:05
  be
• 27:05
  more
• 27:06
  inclusive,
• 27:06
  but
• 27:07
  can
• 27:08
  I
• 27:08
  tell
• 27:08
  that,
• 27:09
  you
• 27:09
  know.
• 27:10
  Yeah,
• 27:10
  absolutely.
• 27:11
  And
• 27:11
  I,
• 27:11
  I
• 27:11
  think
• 27:11
  one
• 27:12
  of
• 27:12
  the
• 27:12
  challenges
• 27:12
  that
• 27:13
  people
• 27:13
  have
• 27:13
  is,
• 27:13
  is
• 27:13
  that
• 27:14
  all
• 27:14
  chicken
• 27:14
  and
• 27:14
  egg
• 27:14
  kind
• 27:15
  of
• 27:15
  situation
• 27:16
  where
• 27:16
  they're
• 27:16
  saying
• 27:17
  Well,
• 27:17
  I
• 27:17
  want
• 27:17
  to
• 27:17
  be
• 27:17
  born
• 27:18
  diverse,
• 27:18
  but
• 27:18
  my
• 27:18
  current
• 27:19
  clients
• 27:19
  are
• 27:19
  diverse.
• 27:19
  So
• 27:20
  it's
• 27:20
  hard
• 27:20
  for
• 27:20
  me
• 27:20
  to
• 27:20
  show
• 27:20
  diversity
• 27:21
  when
• 27:21
  I
• 27:21
  haven't
• 27:21
  got
• 27:22
  it.
• 27:22
  But
• 27:22
  I
• 27:22
  do
• 27:22
  want
• 27:22
  to
• 27:22
  have
• 27:22
  more
• 27:23
  of
• 27:23
  it.
• 27:23
  And
• 27:23
  we
• 27:23
  kind
• 27:23
  of
• 27:23
  go
• 27:23
  around
• 27:24
  in
• 27:24
  this
• 27:24
  circle
• 27:25
  and
• 27:25
  I
• 27:25
  think
• 27:25
  you've
• 27:25
  got
• 27:25
  some
• 27:26
  good
• 27:26
  ideas
• 27:26
  in
• 27:26
  there.
• 27:26
  But
• 27:27
  sometimes
• 27:27
  we
• 27:28
  have
• 27:28
  to
• 27:28
  be
• 27:28
  careful
• 27:28
  as
• 27:28
  well
• 27:29
  about
• 27:29
  what
• 27:29
  images
• 27:30
  we
• 27:30
  share
• 27:31
  of
• 27:31
  other
• 27:31
  people
• 27:32
  and
• 27:32
  how
• 27:32
  we
• 27:33
  credit
• 27:33
  them
• 27:33
  if
• 27:33
  they're
• 27:33
  not
• 27:33
  our
• 27:34
  work.
• 27:34
  Because
• 27:34
  what
• 27:34
  we
• 27:34
  also
• 27:34
  don't
• 27:35
  want
• 27:35
  to
• 27:35
  do
• 27:35
  is
• 27:35
  make
• 27:35
  it
• 27:35
  look
• 27:36
  like
• 27:36
  we've
• 27:36
  done
• 27:36
  something
• 27:36
  that
• 27:36
  we
• 27:36
  haven't.
• 27:37
  What
• 27:38
  are
• 27:38
  your
• 27:38
  thoughts
• 27:38
  on
• 27:39
  style
• 27:39
  shoots?
• 27:40
  Because
• 27:40
  I
• 27:40
  know
• 27:40
  this
• 27:40
  is
• 27:40
  also
• 27:41
  a
• 27:41
  controversial
• 27:41
  one,
• 27:42
  but
• 27:42
  it
• 27:42
  is
• 27:42
  also
• 27:43
  a
• 27:43
  way
• 27:43
  that
• 27:43
  people
• 27:44
  can
• 27:44
  get
• 27:44
  that
• 27:44
  imagery
• 27:46
  into
• 27:46
  their
• 27:46
  marketing
• 27:47
  and
• 27:47
  it
• 27:48
  be
• 27:48
  their
• 27:48
  own
• 27:48
  work.
• 27:49
  Is
• 27:49
  there
• 27:49
  a
• 27:49
  way
• 27:49
  that
• 27:50
  we
• 27:50
  can
• 27:50
  do
• 27:50
  style
• 27:50
  shoots
• 27:51
  which
• 27:51
  are
• 27:51
  more
• 27:51
  diverse
• 27:52
  without
• 27:52
  them
• 27:52
  appearing
• 27:53
  tokenistic?
• 27:54
  100.
• 27:56
  Also,
• 27:56
  I
• 27:56
  would
• 27:56
  say
• 27:57
  on
• 27:57
  style
• 27:57
  cheeks,
• 27:58
  my
• 27:58
  opinion
• 27:58
  of
• 27:58
  them
• 27:59
  is
• 28:00
  probably
• 28:00
  not
• 28:01
  as
• 28:01
  positive,
• 28:02
  only
• 28:02
  because
• 28:03
  I've.
• 28:04
  I've
• 28:05
  only
• 28:05
  ever
• 28:05
  come
• 28:05
  across
• 28:06
  styled
• 28:06
  shoot
• 28:07
  being
• 28:07
  advertised.
• 28:07
  I
• 28:08
  mean,
• 28:08
  bearing
• 28:08
  in
• 28:08
  mind
• 28:08
  this
• 28:08
  is
• 28:08
  very
• 28:09
  generalized
• 28:09
  to
• 28:09
  where
• 28:10
  I
• 28:10
  live,
• 28:10
  so
• 28:11
  I'm
• 28:11
  not
• 28:11
  looking
• 28:11
  at,
• 28:12
  you
• 28:12
  know,
• 28:12
  the
• 28:12
  northwest
• 28:13
  or
• 28:13
  the
• 28:13
  south
• 28:14
  east,
• 28:14
  for
• 28:14
  example.
• 28:14
  I'm
• 28:15
  looking
• 28:15
  at
• 28:15
  where
• 28:16
  I
• 28:16
  live.
• 28:16
  I
• 28:17
  do
• 28:17
  not
• 28:17
  see
• 28:17
  a
• 28:18
  huge
• 28:18
  amount
• 28:18
  of
• 28:18
  calls
• 28:19
  for
• 28:19
  diverse
• 28:19
  couples
• 28:20
  within
• 28:21
  those
• 28:21
  style
• 28:21
  shoots.
• 28:22
  I
• 28:22
  don't
• 28:22
  particularly
• 28:23
  see
• 28:24
  that.
• 28:24
  So
• 28:24
  a
• 28:24
  lot
• 28:24
  of
• 28:25
  the
• 28:25
  with
• 28:25
  styled
• 28:26
  shoots
• 28:26
  and
• 28:26
  when
• 28:26
  they
• 28:26
  are
• 28:27
  styled
• 28:27
  shoots,
• 28:27
  they
• 28:27
  are
• 28:28
  still
• 28:28
  that
• 28:29
  same
• 28:29
  demographic
• 28:29
  of
• 28:30
  people,
• 28:30
  which
• 28:31
  is
• 28:31
  not
• 28:31
  helping
• 28:32
  anyway,
• 28:33
  for
• 28:34
  the
• 28:34
  most
• 28:34
  part.
• 28:34
  I
• 28:35
  think
• 28:35
  styled
• 28:35
  shoots
• 28:36
  are
• 28:36
  a
• 28:36
  great
• 28:37
  way
• 28:37
  to
• 28:37
  be
• 28:38
  able
• 28:38
  to
• 28:38
  do
• 28:38
  that
• 28:38
  if
• 28:39
  you
• 28:39
  do
• 28:39
  it
• 28:39
  well.
• 28:41
  So
• 28:41
  I
• 28:42
  would
• 28:42
  say
• 28:42
  with
• 28:42
  style
• 28:43
  shoots,
• 28:43
  try
• 28:44
  and
• 28:44
  get
• 28:45
  a
• 28:45
  couple
• 28:45
  of
• 28:46
  models,
• 28:46
  not
• 28:46
  just
• 28:47
  one.
• 28:48
  And
• 28:48
  you
• 28:49
  know,
• 28:49
  style
• 28:50
  shoes
• 28:50
  are
• 28:50
  weird.
• 28:51
  They
• 28:51
  are
• 28:51
  weird.
• 28:51
  And
• 28:52
  I
• 28:52
  appreciate
• 28:52
  that
• 28:53
  you
• 28:53
  might
• 28:53
  have
• 28:53
  have
• 28:54
  10,
• 28:54
  15
• 28:54
  photographers
• 28:55
  who
• 28:55
  are
• 28:55
  all
• 28:56
  getting
• 28:56
  the
• 28:56
  same
• 28:56
  imagery,
• 28:57
  but
• 28:58
  we
• 28:58
  need
• 28:58
  them
• 28:59
  as
• 28:59
  people
• 28:59
  who
• 28:59
  are
• 28:59
  new
• 29:00
  in
• 29:00
  the
• 29:00
  industry.
• 29:01
  That's
• 29:01
  when
• 29:01
  it's
• 29:02
  even
• 29:02
  harder
• 29:02
  to
• 29:02
  create
• 29:03
  that
• 29:03
  client
• 29:03
  base,
• 29:04
  that
• 29:04
  testimonial
• 29:05
  base,
• 29:05
  etc.
• 29:06
  So
• 29:06
  how
• 29:06
  can
• 29:06
  we
• 29:07
  do
• 29:07
  that
• 29:07
  and
• 29:07
  work
• 29:07
  together?
• 29:08
  I
• 29:08
  would
• 29:08
  say
• 29:09
  if
• 29:09
  you
• 29:09
  do
• 29:09
  them
• 29:09
  right,
• 29:10
  if
• 29:10
  you
• 29:10
  make
• 29:11
  sure
• 29:11
  that
• 29:11
  the
• 29:11
  ones
• 29:12
  you're
• 29:12
  doing
• 29:13
  are
• 29:13
  diverse
• 29:14
  couples
• 29:14
  from
• 29:14
  the
• 29:15
  offset
• 29:15
  as
• 29:15
  well,
• 29:16
  that's
• 29:17
  going
• 29:17
  to
• 29:17
  set
• 29:17
  that
• 29:18
  in
• 29:18
  motion
• 29:18
  way
• 29:19
  beyond.
• 29:19
  And
• 29:19
  you're
• 29:20
  going
• 29:20
  to
• 29:20
  start
• 29:20
  to
• 29:21
  see
• 29:21
  that
• 29:21
  being
• 29:22
  inclusive
• 29:22
  isn't
• 29:23
  just
• 29:23
  about
• 29:23
  showing
• 29:23
  it
• 29:24
  and
• 29:24
  about
• 29:24
  that
• 29:24
  tokenism
• 29:25
  and
• 29:25
  about,
• 29:26
  you
• 29:26
  know,
• 29:26
  their
• 29:26
  perception.
• 29:27
  It
• 29:27
  is
• 29:28
  also
• 29:28
  about
• 29:28
  how
• 29:28
  to
• 29:29
  work
• 29:29
  with
• 29:29
  the
• 29:29
  couples.
• 29:30
  So
• 29:30
  if
• 29:31
  you,
• 29:31
  for
• 29:32
  example,
• 29:32
  put
• 29:33
  a
• 29:33
  rainbow
• 29:33
  on
• 29:33
  your
• 29:34
  website,
• 29:34
  which
• 29:34
  is
• 29:35
  the
• 29:35
  biggest
• 29:35
  token
• 29:35
  you
• 29:36
  can
• 29:36
  probably
• 29:36
  get,
• 29:37
  if
• 29:37
  you
• 29:37
  put
• 29:37
  a
• 29:38
  rainbow
• 29:38
  on
• 29:38
  your
• 29:38
  website
• 29:38
  and
• 29:39
  say
• 29:39
  I
• 29:39
  can
• 29:39
  work
• 29:39
  with
• 29:39
  diverse
• 29:40
  couples
• 29:40
  in
• 29:40
  the
• 29:40
  LGBTQ
• 29:41
  space.
• 29:42
  Have
• 29:42
  you
• 29:43
  actually
• 29:43
  worked
• 29:44
  with
• 29:44
  or
• 29:44
  know
• 29:45
  people?
• 29:45
  Are
• 29:45
  you
• 29:46
  friends
• 29:46
  with?
• 29:46
  Are
• 29:47
  your
• 29:48
  supplier
• 29:48
  friends
• 29:49
  and
• 29:49
  relationships?
• 29:50
  Are
• 29:50
  they
• 29:50
  part
• 29:50
  of
• 29:51
  that
• 29:51
  community?
• 29:52
  Because
• 29:52
  they
• 29:53
  will
• 29:53
  probably
• 29:53
  have
• 29:53
  told
• 29:53
  you
• 29:54
  not
• 29:54
  to
• 29:54
  just
• 29:54
  put
• 29:54
  a
• 29:54
  rainbow
• 29:55
  on
• 29:55
  it
• 29:55
  anyway.
• 29:57
  And
• 29:58
  beyond
• 29:58
  that,
• 29:59
  what
• 30:00
  language
• 30:00
  are
• 30:00
  you
• 30:00
  using?
• 30:01
  If
• 30:01
  you
• 30:01
  work
• 30:01
  with
• 30:01
  people
• 30:02
  of
• 30:02
  different
• 30:02
  skin
• 30:02
  tones,
• 30:03
  do
• 30:03
  you
• 30:03
  know
• 30:04
  how
• 30:04
  to
• 30:04
  photograph
• 30:05
  them
• 30:05
  or
• 30:05
  do
• 30:05
  you
• 30:06
  know
• 30:06
  how
• 30:06
  to
• 30:06
  ask
• 30:06
  the
• 30:06
  right
• 30:07
  questions?
• 30:07
  There
• 30:08
  is
• 30:08
  a
• 30:08
  lot
• 30:08
  of
• 30:08
  kind
• 30:08
  of
• 30:09
  dimension
• 30:09
  to
• 30:09
  it
• 30:10
  that
• 30:10
  styled
• 30:11
  shoots
• 30:11
  will
• 30:11
  be
• 30:11
  able
• 30:12
  to
• 30:12
  give
• 30:12
  you.
• 30:13
  So
• 30:13
  if
• 30:13
  you
• 30:13
  work
• 30:14
  with
• 30:14
  diverse
• 30:14
  couples
• 30:15
  within
• 30:15
  your
• 30:15
  styled
• 30:16
  shoot,
• 30:16
  you
• 30:17
  will
• 30:17
  have
• 30:17
  the
• 30:17
  actual
• 30:18
  experience
• 30:19
  of
• 30:19
  working
• 30:20
  with
• 30:20
  that
• 30:20
  couple,
• 30:21
  even
• 30:21
  if
• 30:21
  it
• 30:22
  is
• 30:22
  just
• 30:22
  for
• 30:22
  a
• 30:22
  styled
• 30:23
  shoe.
• 30:23
  So,
• 30:24
  yeah,
• 30:24
  there's
• 30:25
  good
• 30:25
  and
• 30:25
  bad,
• 30:26
  but
• 30:26
  I
• 30:26
  think
• 30:26
  if
• 30:26
  they're
• 30:26
  done
• 30:27
  well
• 30:27
  and
• 30:27
  done
• 30:28
  intentionally,
• 30:29
  not
• 30:29
  just
• 30:30
  kind
• 30:30
  of
• 30:30
  thrown
• 30:30
  together
• 30:31
  and
• 30:31
  hope
• 30:31
  for
• 30:31
  the
• 30:31
  best,
• 30:32
  then
• 30:33
  I
• 30:33
  really
• 30:33
  think
• 30:33
  there's
• 30:33
  a
• 30:34
  good
• 30:34
  place
• 30:34
  for
• 30:34
  them,
• 30:35
  especially
• 30:35
  when
• 30:35
  it
• 30:35
  comes
• 30:36
  to
• 30:36
  diversifying
• 30:36
  your
• 30:37
  portfolio.
• 30:38
  But
• 30:39
  there
• 30:39
  are.
• 30:39
  I
• 30:40
  mean,
• 30:40
  it's
• 30:40
  going
• 30:40
  to
• 30:40
  be
• 30:40
  way
• 30:40
  too
• 30:41
  much
• 30:41
  to
• 30:41
  go
• 30:41
  into
• 30:41
  now,
• 30:42
  but
• 30:42
  certainly
• 30:42
  in
• 30:42
  the
• 30:43
  toolkit,
• 30:43
  there's
• 30:44
  a
• 30:44
  lot
• 30:44
  of
• 30:44
  ways
• 30:45
  that
• 30:45
  you
• 30:45
  can
• 30:46
  avoid
• 30:46
  tokenism
• 30:48
  without
• 30:48
  having
• 30:49
  to
• 30:49
  have
• 30:49
  the
• 30:49
  direct
• 30:50
  imagery
• 30:50
  or
• 30:50
  even
• 30:51
  using
• 30:51
  other
• 30:51
  imagery.
• 30:52
  It's
• 30:53
  just
• 30:53
  obviously
• 30:53
  a
• 30:53
  huge
• 30:54
  list
• 30:54
  of.
• 30:54
  Things,
• 30:56
  a
• 30:56
  huge,
• 30:56
  huge
• 30:57
  topic.
• 30:57
  But
• 30:58
  it's
• 30:58
  interesting
• 30:58
  because
• 30:58
  even
• 30:58
  when
• 30:59
  we're
• 30:59
  talking
• 30:59
  about
• 30:59
  style
• 30:59
  shoots,
• 31:00
  I
• 31:00
  think
• 31:00
  it
• 31:00
  actually
• 31:01
  comes
• 31:01
  back
• 31:02
  to
• 31:02
  something
• 31:02
  you
• 31:02
  were
• 31:03
  saying
• 31:03
  earlier
• 31:03
  about
• 31:04
  just
• 31:04
  looking
• 31:04
  at
• 31:05
  the
• 31:05
  supplier
• 31:05
  friends
• 31:06
  that
• 31:06
  you
• 31:06
  have
• 31:06
  and
• 31:07
  the
• 31:07
  venues
• 31:07
  that
• 31:07
  you
• 31:07
  work
• 31:08
  in
• 31:08
  and
• 31:08
  actually
• 31:09
  diversifying
• 31:10
  that.
• 31:10
  Because
• 31:11
  actually,
• 31:11
  if
• 31:11
  you
• 31:11
  start
• 31:11
  putting
• 31:12
  yourself
• 31:12
  in
• 31:12
  different
• 31:12
  rooms
• 31:13
  and
• 31:13
  start
• 31:14
  working
• 31:14
  with
• 31:15
  photographers
• 31:15
  who
• 31:15
  maybe
• 31:16
  specialize
• 31:17
  in
• 31:17
  Asian
• 31:17
  weddings,
• 31:18
  for
• 31:18
  example,
• 31:18
  and
• 31:18
  you're
• 31:19
  a
• 31:19
  cake
• 31:19
  maker
• 31:19
  and
• 31:19
  you
• 31:20
  become
• 31:20
  friends
• 31:20
  with
• 31:20
  them
• 31:20
  and
• 31:20
  then
• 31:21
  you
• 31:21
  get
• 31:21
  involved
• 31:21
  in
• 31:21
  a
• 31:21
  shoot
• 31:22
  that
• 31:22
  they're
• 31:22
  doing,
• 31:23
  that's
• 31:23
  a
• 31:23
  much
• 31:23
  more
• 31:24
  natural
• 31:24
  way
• 31:24
  to
• 31:25
  do
• 31:25
  it
• 31:25
  than
• 31:25
  just
• 31:25
  going,
• 31:26
  well,
• 31:26
  I'll
• 31:26
  just
• 31:26
  get
• 31:26
  a
• 31:26
  couple
• 31:27
  who
• 31:27
  are
• 31:28
  look
• 31:28
  Indian,
• 31:28
  and
• 31:29
  we'll
• 31:29
  put
• 31:29
  it
• 31:29
  together
• 31:29
  in
• 31:29
  a
• 31:29
  style
• 31:30
  shoot.
• 31:30
  So
• 31:30
  I
• 31:30
  think
• 31:30
  actually
• 31:31
  it
• 31:31
  comes
• 31:31
  back
• 31:31
  to
• 31:31
  us
• 31:32
  diversifying
• 31:33
  our
• 31:33
  own
• 31:33
  networks
• 31:34
  and
• 31:34
  putting
• 31:34
  ourselves
• 31:34
  in
• 31:35
  different
• 31:35
  rooms
• 31:35
  and
• 31:35
  reaching
• 31:35
  out
• 31:36
  and
• 31:36
  working
• 31:36
  with
• 31:36
  different
• 31:37
  people
• 31:37
  and
• 31:37
  a
• 31:37
  diverse
• 31:38
  range
• 31:38
  of
• 31:38
  people,
• 31:38
  so
• 31:39
  that
• 31:39
  we
• 31:39
  start
• 31:39
  to
• 31:39
  have
• 31:40
  a
• 31:40
  diverse
• 31:40
  range
• 31:40
  of
• 31:40
  contacts,
• 31:41
  not
• 31:41
  only
• 31:41
  that
• 31:41
  we
• 31:41
  can
• 31:42
  call
• 31:42
  on
• 31:42
  for
• 31:42
  advice
• 31:43
  and
• 31:43
  making
• 31:43
  sure
• 31:44
  we're
• 31:44
  doing
• 31:44
  things
• 31:44
  right,
• 31:44
  but
• 31:45
  also
• 31:46
  to
• 31:46
  embrace
• 31:47
  those
• 31:47
  relationships
• 31:47
  and
• 31:48
  work
• 31:48
  with
• 31:48
  them.
• 31:49
  So
• 31:49
  my
• 31:49
  call
• 31:49
  to
• 31:50
  action,
• 31:50
  to
• 31:50
  people
• 31:50
  listening
• 31:51
  is
• 31:51
  look
• 31:51
  at
• 31:52
  the
• 31:52
  community
• 31:52
  you
• 31:52
  surround
• 31:53
  yourself
• 31:53
  with,
• 31:53
  and
• 31:54
  are
• 31:54
  there
• 31:54
  ways
• 31:54
  that
• 31:54
  you
• 31:55
  can.
• 31:55
  Can,
• 31:55
  you
• 31:55
  know,
• 31:56
  be
• 31:56
  in
• 31:56
  some
• 31:57
  different
• 31:57
  rooms
• 31:57
  and
• 31:57
  reach
• 31:58
  out
• 31:58
  and
• 31:58
  be
• 31:58
  in
• 31:58
  some
• 31:58
  different
• 31:59
  places
• 31:59
  rather
• 31:59
  than
• 31:59
  just
• 32:00
  sticking
• 32:00
  to
• 32:01
  what
• 32:01
  you
• 32:01
  know?
• 32:01
  I
• 32:02
  think
• 32:02
  the
• 32:02
  other
• 32:02
  thing
• 32:02
  that
• 32:03
  people
• 32:03
  are
• 32:04
  fearful
• 32:04
  of,
• 32:05
  which
• 32:05
  kind
• 32:05
  of
• 32:05
  goes
• 32:05
  beyond
• 32:06
  the
• 32:06
  marketing,
• 32:06
  is
• 32:07
  making
• 32:07
  mistakes
• 32:08
  when
• 32:08
  it
• 32:08
  comes
• 32:08
  to
• 32:08
  working
• 32:08
  with
• 32:09
  the
• 32:09
  couple.
• 32:09
  So
• 32:09
  we
• 32:09
  talked
• 32:10
  earlier
• 32:10
  about
• 32:11
  maybe
• 32:11
  some
• 32:11
  of
• 32:11
  the,
• 32:11
  the
• 32:12
  different
• 32:13
  complications
• 32:14
  of,
• 32:14
  for
• 32:14
  example,
• 32:15
  people
• 32:15
  from
• 32:15
  different
• 32:15
  religious
• 32:16
  backgrounds
• 32:16
  getting
• 32:16
  married
• 32:17
  to
• 32:17
  each
• 32:17
  other.
• 32:17
  And
• 32:17
  if
• 32:18
  we
• 32:18
  take
• 32:18
  on
• 32:18
  a
• 32:18
  client
• 32:19
  like
• 32:19
  that,
• 32:19
  I
• 32:20
  think
• 32:20
  one
• 32:20
  of
• 32:20
  the
• 32:20
  fears
• 32:20
  people
• 32:21
  have
• 32:21
  is
• 32:21
  not
• 32:21
  knowing
• 32:22
  enough
• 32:22
  or
• 32:22
  getting
• 32:23
  it
• 32:23
  wrong
• 32:24
  or,
• 32:24
  you
• 32:24
  know,
• 32:24
  putting
• 32:25
  their
• 32:25
  foot
• 32:25
  in
• 32:25
  it.
• 32:25
  It.
• 32:26
  Do
• 32:26
  you
• 32:26
  have
• 32:26
  any
• 32:26
  advice
• 32:27
  around
• 32:27
  how
• 32:27
  we
• 32:27
  can
• 32:28
  kind
• 32:28
  of
• 32:28
  have
• 32:28
  those
• 32:29
  open
• 32:29
  conversations
• 32:29
  with
• 32:30
  our
• 32:30
  couples
• 32:31
  and
• 32:31
  not
• 32:31
  have
• 32:31
  the
• 32:31
  fear
• 32:32
  of
• 32:32
  getting
• 32:32
  it
• 32:32
  wrong,
• 32:32
  but
• 32:32
  do
• 32:33
  it
• 32:33
  in
• 32:33
  a
• 32:33
  better
• 32:33
  way?
• 32:34
  That
• 32:34
  is
• 32:34
  probably
• 32:35
  the
• 32:35
  number
• 32:35
  one
• 32:36
  question
• 32:36
  I
• 32:36
  get
• 32:36
  asked
• 32:37
  by
• 32:37
  suppliers
• 32:38
  on
• 32:38
  a
• 32:38
  daily
• 32:38
  basis
• 32:39
  is,
• 32:39
  but
• 32:40
  I'm
• 32:40
  so
• 32:40
  afraid
• 32:40
  to
• 32:41
  get
• 32:41
  it
• 32:41
  wrong.
• 32:42
  There
• 32:43
  are
• 32:43
  a
• 32:43
  few
• 32:43
  things
• 32:44
  to
• 32:44
  that
• 32:45
  I
• 32:45
  would
• 32:45
  say
• 32:46
  that
• 32:46
  one,
• 32:46
  it
• 32:47
  is
• 32:47
  better
• 32:47
  to
• 32:47
  try
• 32:49
  than
• 32:49
  it
• 32:49
  is
• 32:50
  to
• 32:50
  avoid.
• 32:51
  Because
• 32:52
  if
• 32:52
  we
• 32:52
  avoid,
• 32:52
  we
• 32:53
  are
• 32:53
  not
• 32:53
  being
• 32:53
  inclusive
• 32:54
  ever.
• 32:54
  If
• 32:55
  we
• 32:55
  try,
• 32:56
  we
• 32:56
  are
• 32:56
  learning
• 32:57
  all
• 32:57
  the
• 32:57
  time.
• 32:58
  The
• 32:58
  way
• 32:59
  to
• 32:59
  do
• 32:59
  that
• 32:59
  with
• 32:59
  couples
• 33:00
  is
• 33:01
  to
• 33:01
  be
• 33:01
  honest.
• 33:02
  If
• 33:02
  you
• 33:02
  have
• 33:03
  never
• 33:03
  worked
• 33:03
  with
• 33:03
  someone
• 33:04
  who,
• 33:05
  let's
• 33:05
  say
• 33:05
  it's
• 33:06
  a
• 33:06
  multi
• 33:06
  faith
• 33:06
  couple,
• 33:07
  if
• 33:07
  you've
• 33:08
  never
• 33:08
  worked
• 33:08
  with
• 33:08
  either
• 33:09
  of
• 33:09
  those
• 33:09
  religions,
• 33:10
  that's
• 33:11
  okay.
• 33:11
  How
• 33:11
  many,
• 33:12
  you
• 33:12
  know,
• 33:12
  how
• 33:12
  many
• 33:13
  religions
• 33:13
  have
• 33:14
  you
• 33:14
  worked
• 33:14
  with?
• 33:14
  Are
• 33:14
  you
• 33:14
  going
• 33:14
  to
• 33:15
  be
• 33:15
  able
• 33:15
  to
• 33:15
  work
• 33:15
  with
• 33:15
  all
• 33:15
  of
• 33:15
  them?
• 33:16
  Absolutely
• 33:16
  not.
• 33:17
  How
• 33:18
  nuanced
• 33:19
  are
• 33:19
  their
• 33:19
  practices
• 33:20
  when
• 33:20
  it
• 33:20
  comes
• 33:20
  to
• 33:20
  their
• 33:21
  religion?
• 33:21
  You
• 33:21
  know,
• 33:22
  you
• 33:22
  were
• 33:22
  saying
• 33:22
  before
• 33:22
  you're
• 33:22
  a
• 33:23
  practicing
• 33:23
  Christian,
• 33:24
  well,
• 33:24
  at
• 33:24
  what
• 33:25
  level?
• 33:25
  What
• 33:26
  elements,
• 33:26
  what,
• 33:27
  what
• 33:27
  did
• 33:27
  you
• 33:28
  want
• 33:28
  incorporated
• 33:29
  into
• 33:29
  your
• 33:29
  day?
• 33:29
  Was
• 33:30
  it
• 33:30
  important
• 33:30
  to
• 33:30
  your
• 33:30
  husband
• 33:31
  that
• 33:31
  you
• 33:32
  had
• 33:32
  a
• 33:33
  non
• 33:33
  Christian
• 33:34
  wedding?
• 33:34
  But
• 33:35
  did
• 33:35
  you
• 33:35
  want
• 33:35
  to
• 33:35
  still
• 33:36
  honor
• 33:36
  some
• 33:36
  parts
• 33:36
  of
• 33:36
  your.
• 33:37
  You
• 33:37
  know,
• 33:37
  there's
• 33:37
  so
• 33:38
  many
• 33:38
  questions
• 33:39
  that
• 33:39
  goes
• 33:40
  back
• 33:40
  to
• 33:40
  who
• 33:41
  are
• 33:41
  those
• 33:41
  people
• 33:41
  as
• 33:42
  individuals
• 33:43
  if
• 33:43
  you've
• 33:43
  not
• 33:44
  worked
• 33:44
  with
• 33:44
  people?
• 33:44
  The
• 33:45
  number
• 33:45
  one
• 33:45
  question
• 33:45
  I
• 33:46
  actually
• 33:46
  get
• 33:46
  this
• 33:46
  for
• 33:46
  is
• 33:47
  pronouns
• 33:47
  because
• 33:48
  of
• 33:48
  forgetting
• 33:49
  pronouns
• 33:50
  and
• 33:50
  how
• 33:50
  to
• 33:51
  kind
• 33:51
  of
• 33:51
  combat
• 33:51
  that
• 33:51
  that
• 33:52
  I
• 33:52
  would
• 33:52
  always
• 33:53
  say
• 33:53
  to
• 33:53
  my
• 33:53
  couples,
• 33:54
  I
• 33:55
  will
• 33:55
  be
• 33:55
  very
• 33:55
  honest
• 33:55
  with
• 33:56
  you.
• 33:56
  I
• 33:56
  have
• 33:56
  never
• 33:57
  worked
• 33:57
  with
• 33:57
  someone
• 33:57
  with
• 33:58
  your
• 33:58
  pronouns
• 33:58
  or
• 33:59
  of
• 33:59
  your
• 33:59
  religion
• 34:00
  before.
• 34:01
  So
• 34:01
  what
• 34:02
  I
• 34:02
  do
• 34:02
  is
• 34:02
  treat
• 34:02
  you
• 34:03
  as
• 34:03
  an
• 34:03
  individual.
• 34:04
  If
• 34:04
  I
• 34:04
  make
• 34:05
  a
• 34:05
  mistake
• 34:05
  at
• 34:05
  any
• 34:06
  point,
• 34:06
  please
• 34:07
  know
• 34:07
  that
• 34:08
  is
• 34:08
  absolutely
• 34:08
  no
• 34:09
  reflection
• 34:09
  on
• 34:09
  who
• 34:09
  I
• 34:10
  want
• 34:10
  to
• 34:10
  be
• 34:10
  as
• 34:10
  a
• 34:10
  person
• 34:11
  and
• 34:11
  you
• 34:11
  as
• 34:12
  a
• 34:12
  person.
• 34:13
  It
• 34:13
  is
• 34:13
  about
• 34:14
  me
• 34:15
  working
• 34:15
  on
• 34:16
  autopilot
• 34:17
  when
• 34:17
  I'm
• 34:17
  busy
• 34:18
  not
• 34:18
  giving
• 34:18
  enough
• 34:19
  thought.
• 34:20
  I
• 34:20
  will
• 34:20
  try
• 34:20
  my
• 34:21
  very
• 34:21
  hardest,
• 34:22
  but
• 34:22
  if
• 34:22
  at
• 34:22
  any
• 34:22
  point
• 34:23
  I
• 34:23
  make
• 34:23
  a
• 34:23
  mistake,
• 34:24
  please
• 34:24
  tell
• 34:24
  me.
• 34:25
  Please
• 34:25
  do
• 34:26
  not
• 34:26
  be
• 34:26
  afraid.
• 34:26
  This
• 34:26
  is
• 34:27
  a
• 34:27
  safe
• 34:27
  space
• 34:27
  between
• 34:28
  us.
• 34:28
  I
• 34:28
  am
• 34:29
  here
• 34:29
  to
• 34:29
  work
• 34:29
  for
• 34:30
  you
• 34:30
  as
• 34:30
  my
• 34:30
  couple,
• 34:31
  not
• 34:32
  the
• 34:32
  other
• 34:32
  way
• 34:32
  around.
• 34:34
  I
• 34:34
  promise
• 34:35
  that
• 34:35
  goes
• 34:35
  a
• 34:35
  lot.
• 34:36
  A
• 34:36
  long,
• 34:36
  long
• 34:37
  way
• 34:37
  to
• 34:39
  not
• 34:39
  worrying
• 34:40
  so
• 34:40
  much
• 34:40
  and
• 34:40
  so
• 34:41
  many
• 34:41
  people.
• 34:41
  Most
• 34:42
  people
• 34:43
  I
• 34:43
  believe
• 34:43
  probably
• 34:44
  because
• 34:44
  I'm
• 34:44
  naive
• 34:45
  and
• 34:45
  like
• 34:45
  to
• 34:45
  think
• 34:46
  everyone's
• 34:46
  intrinsically
• 34:47
  a
• 34:47
  great
• 34:47
  person.
• 34:48
  But
• 34:49
  I
• 34:49
  believe
• 34:50
  that
• 34:50
  by
• 34:50
  just
• 34:51
  saying
• 34:51
  that
• 34:51
  one
• 34:51
  simple
• 34:52
  sentence
• 34:52
  of
• 34:53
  please
• 34:53
  just
• 34:53
  know
• 34:54
  if
• 34:54
  there's
• 34:54
  a.
• 34:54
  This
• 34:55
  is
• 34:55
  a
• 34:55
  safe
• 34:55
  space.
• 34:55
  If
• 34:56
  you
• 34:56
  need
• 34:56
  to
• 34:56
  tell
• 34:56
  me
• 34:56
  something,
• 34:57
  please
• 34:57
  tell
• 34:57
  me.
• 34:58
  Their
• 34:59
  automatic
• 34:59
  reaction
• 35:00
  to
• 35:00
  you
• 35:00
  getting
• 35:01
  something
• 35:01
  wrong
• 35:01
  or
• 35:02
  making
• 35:02
  an
• 35:02
  assumption
• 35:03
  that
• 35:03
  you
• 35:03
  shouldn't
• 35:03
  have
• 35:03
  assumed
• 35:04
  will
• 35:05
  go
• 35:05
  from
• 35:05
  being,
• 35:06
  I
• 35:06
  don't
• 35:06
  want
• 35:06
  to
• 35:06
  work
• 35:06
  with
• 35:07
  this
• 35:07
  person
• 35:07
  because
• 35:07
  they
• 35:08
  don't
• 35:08
  understand
• 35:08
  me
• 35:08
  or
• 35:09
  they're
• 35:09
  rude
• 35:10
  to.
• 35:11
  They're
• 35:11
  still
• 35:11
  learning.
• 35:12
  I
• 35:12
  now
• 35:12
  have
• 35:12
  a
• 35:13
  chance
• 35:13
  to
• 35:13
  help
• 35:14
  them
• 35:14
  work
• 35:14
  better
• 35:14
  with
• 35:15
  my
• 35:15
  demographic
• 35:16
  in
• 35:16
  the
• 35:16
  future.
• 35:17
  And
• 35:17
  it
• 35:17
  really
• 35:18
  breaks
• 35:18
  that
• 35:18
  down
• 35:19
  into
• 35:19
  that
• 35:19
  empathy.
• 35:20
  We
• 35:20
  are
• 35:21
  all
• 35:21
  human
• 35:21
  and
• 35:22
  the
• 35:22
  one
• 35:22
  thing
• 35:23
  I
• 35:23
  will
• 35:23
  champion
• 35:23
  above
• 35:24
  anything
• 35:24
  else
• 35:24
  every
• 35:25
  single
• 35:25
  day
• 35:25
  in
• 35:25
  my
• 35:25
  life
• 35:25
  is
• 35:26
  authenticity.
• 35:26
  And
• 35:27
  we've
• 35:27
  spoken
• 35:27
  about
• 35:27
  this
• 35:27
  recently,
• 35:28
  Becca,
• 35:29
  because
• 35:30
  we
• 35:30
  should
• 35:31
  not
• 35:31
  be
• 35:31
  classified
• 35:32
  as
• 35:32
  robots
• 35:33
  just
• 35:33
  because
• 35:33
  we're
• 35:33
  providing
• 35:34
  a
• 35:34
  service.
• 35:35
  So
• 35:35
  if
• 35:36
  we
• 35:36
  can
• 35:36
  have
• 35:36
  empathy
• 35:37
  with
• 35:37
  our
• 35:37
  couples
• 35:38
  and
• 35:38
  if
• 35:38
  we
• 35:39
  can
• 35:39
  almost
• 35:40
  teach
• 35:40
  our
• 35:40
  couples
• 35:41
  to
• 35:41
  have
• 35:41
  empathy
• 35:42
  with
• 35:42
  us
• 35:43
  and
• 35:43
  other
• 35:43
  suppliers,
• 35:44
  etc,
• 35:45
  then
• 35:46
  to
• 35:46
  be
• 35:46
  honest,
• 35:46
  I
• 35:47
  think
• 35:47
  the
• 35:47
  world
• 35:47
  would
• 35:47
  just
• 35:47
  be
• 35:47
  a
• 35:47
  better
• 35:48
  place
• 35:48
  if
• 35:48
  we
• 35:49
  all
• 35:49
  treated
• 35:49
  each
• 35:49
  other
• 35:49
  that
• 35:50
  way.
• 35:50
  But
• 35:51
  certainly
• 35:51
  in
• 35:51
  the
• 35:51
  wedding
• 35:52
  industry.
• 35:52
  But
• 35:53
  please,
• 35:53
  just
• 35:53
  to
• 35:53
  go
• 35:54
  back
• 35:54
  to
• 35:54
  that
• 35:54
  first
• 35:55
  point,
• 35:56
  yes,
• 35:56
  it
• 35:56
  can
• 35:56
  be
• 35:56
  overwhelming,
• 35:57
  yes,
• 35:58
  it
• 35:58
  can
• 35:58
  be
• 35:59
  daunting
• 36:00
  and
• 36:00
  you
• 36:00
  don't
• 36:00
  want
• 36:00
  to
• 36:00
  offend
• 36:01
  anyone,
• 36:01
  you
• 36:01
  don't
• 36:02
  want
• 36:02
  to
• 36:02
  risk
• 36:02
  a
• 36:02
  bad
• 36:02
  review.
• 36:03
  But
• 36:04
  by
• 36:04
  being
• 36:04
  honest
• 36:04
  about
• 36:05
  it
• 36:05
  to
• 36:05
  start
• 36:05
  with
• 36:06
  and
• 36:07
  having
• 36:07
  that
• 36:07
  little
• 36:07
  bit
• 36:07
  more
• 36:08
  authenticity
• 36:08
  behind
• 36:09
  what
• 36:09
  you
• 36:09
  do,
• 36:10
  as
• 36:10
  well
• 36:11
  as
• 36:11
  trying,
• 36:12
  actively
• 36:12
  trying,
• 36:14
  then
• 36:15
  it's
• 36:15
  worth
• 36:15
  it.
• 36:16
  It's
• 36:16
  better
• 36:16
  than
• 36:16
  not
• 36:17
  trying
• 36:17
  at
• 36:17
  all.
• 36:18
  Yeah,
• 36:18
  absolutely.
• 36:19
  Such
• 36:19
  helpful
• 36:19
  advice.
• 36:20
  I
• 36:20
  think
• 36:20
  it
• 36:20
  all
• 36:20
  comes
• 36:20
  back
• 36:20
  to
• 36:21
  that
• 36:21
  word
• 36:21
  assumption,
• 36:22
  actually.
• 36:23
  We
• 36:23
  need
• 36:23
  to
• 36:23
  stop
• 36:24
  trying
• 36:24
  to
• 36:24
  be
• 36:24
  perfect
• 36:25
  and
• 36:25
  say
• 36:26
  that
• 36:26
  we
• 36:26
  know
• 36:26
  everything,
• 36:26
  because
• 36:27
  there's
• 36:27
  absolutely
• 36:27
  no
• 36:28
  way
• 36:28
  we
• 36:28
  can
• 36:28
  know
• 36:28
  everything
• 36:29
  about
• 36:30
  any
• 36:30
  individual.
• 36:30
  Like
• 36:30
  you
• 36:31
  said
• 36:31
  at
• 36:31
  the
• 36:31
  beginning,
• 36:31
  it's
• 36:31
  impossible
• 36:32
  to
• 36:32
  be
• 36:32
  an
• 36:32
  expert
• 36:32
  in
• 36:33
  every
• 36:33
  human
• 36:33
  on
• 36:33
  the
• 36:34
  planet
• 36:34
  because
• 36:34
  everyone's
• 36:34
  got
• 36:34
  a
• 36:35
  different
• 36:35
  nuance.
• 36:36
  And
• 36:36
  we
• 36:36
  can't
• 36:36
  assume
• 36:37
  that
• 36:37
  because
• 36:37
  they're
• 36:38
  a
• 36:38
  Christian
• 36:38
  or
• 36:38
  a
• 36:38
  Hindu,
• 36:39
  Hindu
• 36:40
  or
• 36:40
  a
• 36:40
  Muslim
• 36:40
  or
• 36:40
  whatever
• 36:41
  it
• 36:41
  is
• 36:41
  that
• 36:41
  they
• 36:42
  have
• 36:42
  certain
• 36:42
  practices.
• 36:43
  We
• 36:43
  have
• 36:43
  to
• 36:43
  just
• 36:43
  understand
• 36:44
  that
• 36:44
  instead
• 36:45
  of
• 36:45
  having
• 36:45
  those
• 36:45
  assumptions,
• 36:46
  let's
• 36:46
  just
• 36:47
  ask
• 36:47
  the
• 36:47
  questions
• 36:48
  and
• 36:48
  say,
• 36:49
  I
• 36:49
  want
• 36:49
  to
• 36:49
  understand
• 36:50
  you
• 36:50
  as
• 36:50
  an
• 36:50
  individual
• 36:51
  better.
• 36:52
  Please
• 36:53
  explain
• 36:53
  to
• 36:53
  me
• 36:54
  what's
• 36:54
  helpful
• 36:54
  to
• 36:55
  you
• 36:55
  rather
• 36:56
  than
• 36:56
  us
• 36:56
  going
• 36:56
  in
• 36:56
  and
• 36:57
  going,
• 36:57
  I'm
• 36:57
  an
• 36:57
  expert,
• 36:58
  I've
• 36:58
  read
• 36:58
  the
• 36:59
  book
• 36:59
  and
• 36:59
  therefore
• 37:00
  I
• 37:00
  know
• 37:00
  that
• 37:00
  this
• 37:01
  is
• 37:01
  what
• 37:01
  you
• 37:01
  want.
• 37:01
  Because
• 37:02
  actually,
• 37:02
  that's
• 37:02
  also
• 37:03
  probably
• 37:03
  more
• 37:03
  offensive
• 37:04
  than
• 37:04
  just
• 37:04
  being
• 37:05
  honest
• 37:05
  and
• 37:05
  vulnerable.
• 37:06
  And
• 37:06
  open.
• 37:06
  So
• 37:07
  take
• 37:07
  that
• 37:07
  pressure
• 37:08
  off
• 37:08
  yourselves.
• 37:08
  If
• 37:08
  you're
• 37:09
  listening
• 37:09
  to
• 37:09
  this
• 37:09
  and
• 37:09
  feeling
• 37:10
  that
• 37:10
  pressure
• 37:10
  to
• 37:10
  know
• 37:10
  everything
• 37:11
  thing
• 37:11
  before
• 37:11
  you
• 37:11
  do
• 37:11
  it,
• 37:12
  I
• 37:12
  would
• 37:12
  say
• 37:12
  take
• 37:12
  that
• 37:13
  pressure
• 37:13
  off
• 37:13
  and
• 37:13
  actually
• 37:13
  just
• 37:14
  come
• 37:14
  from
• 37:14
  a
• 37:14
  place
• 37:14
  of
• 37:15
  honesty,
• 37:15
  authenticity
• 37:16
  and
• 37:16
  being
• 37:16
  a
• 37:16
  good
• 37:17
  human
• 37:17
  and
• 37:18
  it
• 37:18
  will
• 37:18
  get
• 37:18
  you
• 37:18
  a
• 37:18
  lot
• 37:19
  further
• 37:19
  and
• 37:20
  people
• 37:20
  will
• 37:20
  respect
• 37:21
  you
• 37:21
  for
• 37:21
  that.
• 37:22
  And
• 37:22
  of
• 37:22
  course,
• 37:23
  who
• 37:23
  knows
• 37:23
  themselves
• 37:23
  better
• 37:24
  than
• 37:24
  them,
• 37:24
  right?
• 37:25
  They
• 37:25
  know
• 37:25
  all
• 37:26
  the
• 37:26
  nuances
• 37:26
  of
• 37:26
  themselves
• 37:27
  and
• 37:27
  they'll
• 37:27
  be
• 37:27
  able
• 37:28
  to
• 37:28
  speak
• 37:28
  and
• 37:28
  share
• 37:29
  that
• 37:29
  openly
• 37:30
  with
• 37:30
  you.
• 37:30
  I
• 37:30
  mean,
• 37:30
  we
• 37:31
  could
• 37:31
  have
• 37:31
  a
• 37:31
  whole
• 37:31
  30
• 37:32
  minute
• 37:32
  conversation
• 37:33
  just
• 37:33
  about
• 37:33
  the
• 37:33
  nuances
• 37:34
  of
• 37:34
  my
• 37:34
  faith
• 37:35
  and
• 37:35
  what
• 37:35
  that
• 37:35
  would
• 37:36
  look
• 37:36
  like
• 37:36
  in
• 37:36
  a
• 37:36
  wedding,
• 37:37
  but
• 37:37
  that
• 37:37
  could
• 37:38
  be
• 37:38
  totally
• 37:38
  different
• 37:39
  to
• 37:39
  the
• 37:39
  person
• 37:39
  down
• 37:39
  the
• 37:40
  road.
• 37:40
  And
• 37:40
  so,
• 37:40
  so
• 37:40
  I
• 37:41
  think
• 37:41
  we
• 37:41
  just
• 37:41
  have
• 37:41
  to
• 37:41
  have
• 37:42
  the
• 37:42
  time
• 37:42
  to
• 37:42
  listen
• 37:43
  and
• 37:43
  be
• 37:43
  respectful
• 37:43
  of
• 37:44
  each
• 37:44
  other.
• 37:44
  Now,
• 37:45
  Anna,
• 37:45
  I
• 37:45
  would
• 37:45
  love
• 37:46
  to
• 37:46
  talk
• 37:46
  to
• 37:46
  you
• 37:46
  for
• 37:46
  longer,
• 37:47
  but
• 37:47
  time
• 37:47
  is
• 37:48
  against
• 37:48
  us.
• 37:48
  But
• 37:49
  you
• 37:49
  do
• 37:49
  have
• 37:49
  your
• 37:50
  toolkit,
• 37:50
  so
• 37:50
  just
• 37:51
  tell
• 37:51
  us
• 37:51
  a
• 37:51
  little
• 37:52
  bit
• 37:52
  about
• 37:52
  your
• 37:53
  toolkit,
• 37:53
  what
• 37:53
  it
• 37:54
  is,
• 37:54
  where
• 37:54
  people
• 37:54
  can
• 37:55
  get
• 37:55
  it
• 37:55
  and
• 37:55
  why
• 37:55
  they
• 37:56
  might
• 37:56
  be
• 37:56
  interested
• 37:57
  in
• 37:57
  knowing
• 37:57
  more
• 37:57
  about
• 37:57
  it.
• 37:58
  So
• 37:59
  my
• 37:59
  toolkit
• 38:00
  is
• 38:00
  a,
• 38:01
  an
• 38:01
  interesting
• 38:02
  take
• 38:02
  on.
• 38:03
  I,
• 38:03
  I
• 38:03
  say
• 38:03
  it's
• 38:04
  about
• 38:04
  inclusion,
• 38:04
  I
• 38:04
  don't
• 38:05
  say
• 38:05
  it's
• 38:05
  about
• 38:05
  diversity
• 38:06
  particularly,
• 38:07
  but
• 38:07
  it
• 38:07
  does
• 38:07
  have
• 38:08
  10
• 38:08
  chapters
• 38:09
  on
• 38:09
  10
• 38:09
  different
• 38:09
  diverse
• 38:10
  groups.
• 38:11
  I
• 38:11
  probably
• 38:12
  could
• 38:12
  have
• 38:12
  written
• 38:12
  20
• 38:13
  more
• 38:13
  chapters
• 38:13
  and
• 38:14
  they
• 38:14
  will
• 38:14
  probably
• 38:15
  come
• 38:15
  out
• 38:15
  in
• 38:15
  the
• 38:15
  future.
• 38:16
  But
• 38:16
  for
• 38:16
  now
• 38:16
  it's
• 38:17
  10
• 38:17
  different
• 38:17
  main
• 38:18
  diverse
• 38:18
  groups
• 38:19
  that
• 38:19
  are
• 38:19
  relevant
• 38:19
  to
• 38:19
  the
• 38:20
  UK.
• 38:20
  It's
• 38:20
  quite
• 38:21
  important
• 38:21
  that
• 38:22
  we
• 38:22
  know
• 38:22
  it's
• 38:22
  about
• 38:23
  the
• 38:23
  UK
• 38:23
  and,
• 38:23
  and
• 38:24
  the
• 38:24
  nuances
• 38:24
  there.
• 38:24
  But
• 38:25
  it
• 38:26
  starts
• 38:26
  by
• 38:27
  taking
• 38:27
  you
• 38:27
  through
• 38:27
  unconscious
• 38:28
  bias,
• 38:29
  how
• 38:29
  to
• 38:29
  avoid
• 38:30
  assumptions
• 38:31
  and
• 38:32
  what
• 38:32
  diversity
• 38:33
  and
• 38:33
  inclusion
• 38:33
  means
• 38:34
  for
• 38:34
  us
• 38:34
  in
• 38:34
  the
• 38:34
  wedding
• 38:35
  industry.
• 38:35
  It
• 38:35
  is
• 38:36
  totally,
• 38:36
  totally
• 38:37
  written
• 38:37
  for
• 38:37
  the
• 38:38
  wedding
• 38:38
  industry
• 38:39
  alone.
• 38:39
  There
• 38:40
  are
• 38:40
  tangible
• 38:40
  examples
• 38:41
  for
• 38:42
  different
• 38:42
  suppliers.
• 38:43
  Those
• 38:43
  questions
• 38:44
  we've
• 38:44
  been
• 38:44
  talking
• 38:45
  about
• 38:45
  all
• 38:45
  the
• 38:45
  way
• 38:45
  through,
• 38:45
  about
• 38:46
  the
• 38:46
  open
• 38:46
  ended
• 38:46
  questions
• 38:47
  and
• 38:47
  asking
• 38:47
  people
• 38:48
  every
• 38:49
  single
• 38:49
  chapter
• 38:50
  and
• 38:50
  every
• 38:50
  diverse
• 38:51
  group
• 38:51
  has
• 38:51
  a
• 38:51
  whole
• 38:52
  set
• 38:52
  of
• 38:52
  questions
• 38:52
  that
• 38:53
  you
• 38:53
  can
• 38:53
  ask
• 38:54
  to
• 38:54
  find
• 38:54
  that
• 38:54
  relevant
• 38:55
  information
• 38:55
  out
• 38:56
  without
• 38:56
  offending,
• 38:57
  without
• 38:57
  assuming,
• 38:58
  and
• 38:59
  just
• 38:59
  to
• 38:59
  kind
• 39:00
  of
• 39:00
  give
• 39:00
  people
• 39:00
  that
• 39:01
  leg
• 39:01
  up.
• 39:01
  But
• 39:02
  the
• 39:02
  main
• 39:03
  thing
• 39:03
  about
• 39:03
  the
• 39:03
  toolkit
• 39:04
  is
• 39:04
  that
• 39:04
  I
• 39:05
  designed
• 39:05
  it
• 39:06
  as
• 39:06
  someone
• 39:06
  who
• 39:06
  gets
• 39:06
  very
• 39:07
  overwhelmed
• 39:08
  by
• 39:08
  a
• 39:09
  lot
• 39:09
  of
• 39:09
  things.
• 39:10
  So
• 39:11
  when
• 39:11
  I
• 39:11
  started
• 39:12
  my
• 39:12
  wedding
• 39:12
  business,
• 39:12
  I
• 39:13
  knew
• 39:13
  nothing
• 39:13
  about
• 39:13
  finance,
• 39:14
  probably
• 39:14
  definitely
• 39:15
  still
• 39:15
  don't.
• 39:16
  I
• 39:16
  knew
• 39:16
  nothing
• 39:17
  about
• 39:17
  sustainability.
• 39:18
  I
• 39:18
  knew
• 39:19
  my
• 39:19
  basic
• 39:20
  understanding
• 39:20
  of
• 39:20
  diversity
• 39:21
  and
• 39:21
  inclusion.
• 39:22
  And
• 39:23
  you
• 39:23
  go
• 39:23
  into
• 39:23
  the
• 39:24
  wedding
• 39:24
  industry
• 39:25
  and
• 39:25
  the
• 39:25
  majority
• 39:25
  of
• 39:26
  your
• 39:26
  listeners
• 39:26
  will
• 39:26
  be
• 39:26
  small
• 39:27
  business
• 39:27
  owners,
• 39:28
  not
• 39:28
  knowing
• 39:29
  and
• 39:29
  not
• 39:29
  being
• 39:29
  given
• 39:29
  the
• 39:30
  tools
• 39:30
  to
• 39:30
  help
• 39:31
  you
• 39:31
  guide
• 39:32
  through
• 39:32
  that.
• 39:33
  So
• 39:33
  the
• 39:33
  way
• 39:34
  I
• 39:34
  designed
• 39:34
  the
• 39:34
  toolkit
• 39:35
  was
• 39:35
  a
• 39:35
  way
• 39:36
  to
• 39:36
  learn
• 39:37
  how
• 39:37
  to
• 39:37
  become
• 39:38
  more
• 39:38
  inclusive,
• 39:39
  how
• 39:39
  to
• 39:39
  Ask
• 39:40
  right.
• 39:40
  The
• 39:40
  right
• 39:40
  questions.
• 39:41
  But
• 39:41
  you
• 39:42
  don't
• 39:42
  have
• 39:42
  to
• 39:42
  sit
• 39:42
  and
• 39:42
  read
• 39:43
  the
• 39:43
  book
• 39:43
  as
• 39:44
  one
• 39:44
  whole
• 39:44
  book.
• 39:45
  You
• 39:45
  can
• 39:45
  pick
• 39:46
  it
• 39:46
  up
• 39:46
  and
• 39:46
  you
• 39:46
  can
• 39:46
  put
• 39:47
  it
• 39:47
  down
• 39:47
  whenever
• 39:48
  you
• 39:48
  need.
• 39:49
  If
• 39:49
  you
• 39:49
  get
• 39:49
  an
• 39:49
  inquiry
• 39:50
  from
• 39:50
  a
• 39:50
  diverse
• 39:51
  couple
• 39:51
  and
• 39:51
  you
• 39:52
  need
• 39:52
  to
• 39:52
  refresh
• 39:53
  yourself
• 39:53
  on
• 39:54
  the
• 39:54
  nuances
• 39:54
  that
• 39:55
  they
• 39:55
  may
• 39:55
  bring
• 39:56
  to
• 39:56
  that
• 39:56
  initial
• 39:57
  call,
• 39:58
  you
• 39:58
  can
• 39:58
  do
• 39:58
  that.
• 39:59
  So
• 40:00
  I
• 40:00
  think
• 40:00
  that's
• 40:01
  why
• 40:01
  I
• 40:02
  designed
• 40:02
  it
• 40:02
  in
• 40:02
  the
• 40:03
  way
• 40:03
  I
• 40:03
  did,
• 40:03
  because
• 40:04
  I
• 40:04
  want
• 40:04
  it
• 40:04
  to
• 40:05
  be
• 40:05
  something
• 40:05
  that
• 40:05
  people
• 40:06
  can
• 40:06
  just
• 40:06
  use
• 40:07
  to
• 40:08
  take
• 40:08
  the
• 40:08
  pressure
• 40:09
  off
• 40:09
  themselves
• 40:10
  more
• 40:10
  than
• 40:10
  anything
• 40:10
  else.
• 40:11
  And
• 40:11
  yes,
• 40:11
  it
• 40:12
  will
• 40:12
  talk
• 40:12
  you
• 40:12
  through
• 40:12
  branding
• 40:12
  and
• 40:13
  tokenism
• 40:13
  and
• 40:14
  all
• 40:14
  these
• 40:14
  tangible
• 40:14
  things
• 40:15
  that
• 40:15
  we've
• 40:15
  spoken
• 40:16
  about
• 40:16
  today,
• 40:17
  but
• 40:18
  in
• 40:18
  a
• 40:18
  way
• 40:18
  that
• 40:19
  doesn't
• 40:20
  judge
• 40:20
  them
• 40:21
  and
• 40:22
  doesn't
• 40:22
  overwhelm
• 40:23
  them.
• 40:23
  And
• 40:23
  in
• 40:24
  itself,
• 40:24
  it's
• 40:24
  also
• 40:24
  accessible.
• 40:25
  So
• 40:25
  if
• 40:25
  you're
• 40:25
  neurodivergent,
• 40:26
  it
• 40:26
  is
• 40:27
  accessible
• 40:27
  to
• 40:27
  the
• 40:27
  neurodivergent
• 40:28
  community
• 40:28
  and
• 40:29
  how
• 40:29
  you
• 40:29
  read
• 40:29
  it.
• 40:30
  So
• 40:31
  it's
• 40:31
  a.
• 40:32
  It
• 40:32
  was
• 40:32
  a
• 40:32
  labor
• 40:32
  of
• 40:32
  love,
• 40:33
  but
• 40:33
  I
• 40:33
  think
• 40:34
  something
• 40:34
  that.
• 40:34
  That
• 40:35
  really
• 40:36
  could
• 40:36
  help
• 40:36
  people
• 40:37
  going
• 40:38
  forward,
• 40:38
  which
• 40:39
  is
• 40:39
  my
• 40:39
  ultimate
• 40:39
  goal,
• 40:40
  really.
• 40:40
  And
• 40:41
  I
• 40:41
  have
• 40:41
  seen
• 40:41
  it
• 40:42
  in
• 40:42
  actual
• 40:42
  real
• 40:43
  life.
• 40:43
  It
• 40:43
  is
• 40:43
  a
• 40:43
  chunky
• 40:44
  book.
• 40:45
  There
• 40:45
  is
• 40:45
  a
• 40:45
  lot
• 40:45
  of
• 40:45
  information
• 40:46
  in
• 40:46
  there.
• 40:47
  We
• 40:47
  were
• 40:47
  making
• 40:47
  jokes
• 40:48
  about
• 40:48
  the
• 40:48
  size
• 40:48
  of
• 40:48
  Anna's
• 40:48
  book
• 40:49
  next
• 40:49
  to
• 40:49
  the
• 40:50
  size
• 40:50
  of
• 40:50
  my
• 40:50
  book.
• 40:50
  Made
• 40:51
  my
• 40:51
  book
• 40:51
  look
• 40:51
  tiny,
• 40:51
  even
• 40:52
  though
• 40:52
  it
• 40:52
  took
• 40:52
  me
• 40:52
  ages
• 40:52
  to
• 40:52
  write.
• 40:53
  However,
• 40:54
  I
• 40:54
  have
• 40:54
  looked
• 40:54
  through
• 40:55
  it.
• 40:55
  It's
• 40:55
  a
• 40:55
  great
• 40:55
  reference
• 40:56
  guide.
• 40:56
  And
• 40:56
  that's
• 40:56
  what
• 40:56
  it's
• 40:57
  designed
• 40:57
  to
• 40:57
  be,
• 40:57
  isn't
• 40:57
  it?
• 40:57
  It's
• 40:58
  a
• 40:58
  reference
• 40:58
  guide.
• 40:58
  It's
• 40:58
  not
• 40:59
  like
• 40:59
  you
• 40:59
  read
• 40:59
  the
• 40:59
  book
• 41:00
  and
• 41:00
  then
• 41:00
  it
• 41:00
  goes
• 41:00
  on
• 41:00
  your
• 41:00
  shelf
• 41:01
  forever
• 41:01
  in
• 41:01
  a
• 41:01
  day
• 41:01
  and
• 41:02
  gets
• 41:02
  dusty.
• 41:02
  The
• 41:03
  idea
• 41:03
  is
• 41:03
  that
• 41:03
  you
• 41:03
  can
• 41:04
  go
• 41:04
  back
• 41:04
  to
• 41:04
  it.
• 41:05
  And
• 41:05
  so
• 41:05
  it's
• 41:05
  a.
• 41:06
  It's
• 41:06
  available
• 41:06
  as
• 41:07
  a
• 41:07
  digital
• 41:07
  copy.
• 41:08
  Where
• 41:08
  do
• 41:08
  people
• 41:08
  get
• 41:09
  it
• 41:09
  from?
• 41:09
  Is
• 41:09
  it
• 41:09
  available
• 41:09
  on
• 41:09
  a
• 41:10
  website?
• 41:10
  And
• 41:10
  I'll
• 41:10
  make
• 41:10
  sure
• 41:10
  I
• 41:10
  put
• 41:10
  the
• 41:11
  link
• 41:11
  in
• 41:11
  the
• 41:11
  show
• 41:11
  notes.
• 41:12
  Yes.
• 41:12
  So
• 41:12
  the
• 41:13
  wedding.
• 41:13
  So
• 41:13
  the
• 41:14
  web.
• 41:14
  The
• 41:14
  book
• 41:14
  is
• 41:14
  available
• 41:15
  currently
• 41:15
  as
• 41:16
  a
• 41:16
  digital
• 41:16
  download
• 41:17
  on
• 41:17
  wedding
• 41:18
  industry
• 41:18
  inclusivity.com
• 41:20
  it
• 41:20
  will
• 41:21
  be
• 41:21
  coming
• 41:21
  out
• 41:21
  as
• 41:21
  a
• 41:21
  hard
• 41:22
  copy
• 41:22
  very
• 41:22
  shortly.
• 41:23
  And
• 41:24
  also,
• 41:24
  maybe
• 41:25
  this
• 41:25
  is
• 41:25
  a
• 41:25
  bit
• 41:25
  of
• 41:26
  insider
• 41:27
  information
• 41:27
  for
• 41:28
  your
• 41:28
  podcast,
• 41:29
  but
• 41:29
  we
• 41:29
  are
• 41:30
  launching
• 41:30
  a
• 41:31
  monthly
• 41:33
  membership
• 41:33
  for
• 41:34
  people
• 41:34
  where
• 41:34
  you'd
• 41:34
  get
• 41:34
  the
• 41:35
  book
• 41:35
  included,
• 41:35
  the
• 41:35
  hard
• 41:36
  copy
• 41:37
  for
• 41:38
  you
• 41:38
  to
• 41:38
  have
• 41:38
  at
• 41:38
  home.
• 41:39
  But
• 41:39
  what
• 41:39
  it
• 41:39
  will
• 41:39
  do
• 41:40
  is
• 41:40
  take
• 41:40
  you
• 41:40
  down
• 41:40
  in
• 41:41
  more
• 41:41
  of
• 41:41
  a
• 41:41
  classroom
• 41:42
  style,
• 41:42
  which
• 41:43
  at
• 41:43
  the
• 41:43
  end
• 41:43
  means
• 41:44
  you
• 41:44
  can
• 41:44
  actually
• 41:45
  show
• 41:45
  people
• 41:46
  that
• 41:46
  you've
• 41:46
  done
• 41:47
  all
• 41:47
  the
• 41:47
  work.
• 41:48
  Because
• 41:48
  I
• 41:48
  think
• 41:48
  sometimes
• 41:49
  when
• 41:49
  you
• 41:49
  do
• 41:49
  all
• 41:49
  of
• 41:50
  this,
• 41:50
  you
• 41:50
  want
• 41:50
  people
• 41:51
  to
• 41:51
  know.
• 41:51
  You
• 41:52
  want
• 41:52
  people
• 41:52
  to
• 41:52
  know
• 41:52
  you're
• 41:53
  part
• 41:53
  of
• 41:53
  a
• 41:53
  community
• 41:54
  that's
• 41:54
  championing
• 41:55
  these
• 41:55
  things.
• 41:55
  And
• 41:55
  that's
• 41:56
  something
• 41:56
  that
• 41:56
  a
• 41:56
  lot
• 41:56
  of,
• 41:56
  a
• 41:57
  lot
• 41:57
  of
• 41:57
  people
• 41:57
  have
• 41:57
  fed
• 41:57
  back
• 41:58
  to
• 41:58
  me,
• 41:58
  that
• 41:59
  they
• 41:59
  want
• 41:59
  to
• 41:59
  be
• 41:59
  able
• 42:00
  to
• 42:00
  showcase
• 42:00
  that
• 42:01
  they're
• 42:01
  doing
• 42:01
  all
• 42:01
  this
• 42:01
  work
• 42:02
  and
• 42:02
  that's
• 42:02
  what
• 42:02
  that
• 42:02
  will
• 42:03
  come.
• 42:03
  So
• 42:03
  hopefully
• 42:04
  by
• 42:04
  Q2,
• 42:05
  that
• 42:06
  will
• 42:06
  be
• 42:06
  up
• 42:06
  and
• 42:06
  running
• 42:06
  and
• 42:07
  it
• 42:07
  will
• 42:07
  make
• 42:07
  things
• 42:08
  even
• 42:08
  more
• 42:09
  easy
• 42:09
  for
• 42:09
  people.
• 42:10
  But
• 42:11
  the
• 42:11
  number
• 42:11
  one
• 42:11
  thing
• 42:11
  I
• 42:11
  would
• 42:12
  say
• 42:12
  to
• 42:12
  people
• 42:12
  is
• 42:13
  if
• 42:13
  you
• 42:13
  head
• 42:13
  to
• 42:13
  the
• 42:13
  website,
• 42:14
  even
• 42:14
  if
• 42:15
  you're
• 42:15
  not
• 42:15
  in
• 42:15
  a
• 42:15
  position
• 42:16
  yet
• 42:16
  to
• 42:16
  buy
• 42:16
  the
• 42:16
  book,
• 42:17
  or
• 42:17
  you're
• 42:17
  not
• 42:18
  in
• 42:18
  a
• 42:18
  position
• 42:18
  to
• 42:19
  really
• 42:19
  start
• 42:19
  the
• 42:19
  journey,
• 42:20
  but
• 42:20
  you
• 42:20
  want
• 42:21
  to
• 42:21
  and
• 42:21
  you're
• 42:21
  thinking
• 42:21
  about
• 42:22
  it,
• 42:23
  sign
• 42:23
  up
• 42:23
  for
• 42:23
  the
• 42:24
  monthly
• 42:24
  newsletter,
• 42:25
  because
• 42:25
  within
• 42:26
  that
• 42:26
  newsletter
• 42:27
  you
• 42:27
  get
• 42:28
  topical
• 42:28
  information
• 42:29
  that's
• 42:29
  kind
• 42:29
  of
• 42:30
  coming
• 42:30
  out
• 42:30
  as
• 42:31
  and
• 42:31
  when
• 42:31
  it's
• 42:31
  coming
• 42:31
  out,
• 42:32
  also
• 42:32
  what's
• 42:33
  coming
• 42:33
  up
• 42:33
  a
• 42:33
  month
• 42:33
  ahead
• 42:34
  and
• 42:34
  things
• 42:34
  like
• 42:34
  that.
• 42:35
  So
• 42:35
  it's
• 42:35
  a
• 42:35
  really
• 42:35
  great
• 42:36
  way
• 42:36
  to
• 42:36
  kind
• 42:36
  of
• 42:36
  keep
• 42:37
  a
• 42:37
  touch
• 42:37
  point
• 42:37
  before
• 42:38
  taking
• 42:38
  the
• 42:38
  plunge
• 42:38
  and
• 42:39
  actually
• 42:39
  kind
• 42:39
  of,
• 42:39
  you
• 42:40
  know,
• 42:40
  auditing
• 42:40
  your
• 42:41
  inclusivity
• 42:41
  practices.
• 42:42
  Basically.
• 42:42
  Amazing.
• 42:43
  I
• 42:43
  will
• 42:43
  make
• 42:43
  sure
• 42:43
  I
• 42:44
  put
• 42:44
  the
• 42:44
  link
• 42:44
  to
• 42:44
  that.
• 42:45
  And
• 42:45
  I
• 42:45
  think
• 42:45
  the
• 42:45
  email
• 42:45
  marketing
• 42:46
  is
• 42:46
  perfect
• 42:47
  as
• 42:47
  well,
• 42:47
  because
• 42:47
  actually
• 42:48
  it
• 42:48
  does
• 42:48
  change
• 42:48
  all
• 42:48
  of
• 42:49
  the
• 42:49
  time
• 42:49
  and
• 42:49
  it's
• 42:50
  hard
• 42:50
  for
• 42:50
  everyone
• 42:51
  to
• 42:51
  keep
• 42:51
  up
• 42:52
  with
• 42:52
  it.
• 42:52
  But
• 42:52
  actually,
• 42:52
  if
• 42:52
  we
• 42:52
  can
• 42:53
  come
• 42:53
  to
• 42:53
  you
• 42:53
  as
• 42:53
  a
• 42:53
  source
• 42:54
  where
• 42:54
  we
• 42:54
  know
• 42:54
  you
• 42:54
  will
• 42:55
  tell
• 42:55
  us
• 42:55
  when
• 42:55
  you
• 42:56
  see
• 42:56
  things,
• 42:56
  then
• 42:57
  we
• 42:57
  can
• 42:57
  at
• 42:57
  least
• 42:57
  know
• 42:57
  that
• 42:58
  we're
• 42:58
  across
• 42:58
  it
• 42:58
  without
• 42:58
  having
• 42:59
  to
• 42:59
  do
• 42:59
  the
• 42:59
  work
• 42:59
  to
• 42:59
  go
• 43:00
  and
• 43:00
  find
• 43:00
  it
• 43:00
  for
• 43:00
  ourselves.
• 43:01
  So
• 43:01
  I
• 43:01
  highly
• 43:02
  recommend
• 43:02
  doing
• 43:02
  that.
• 43:02
  And
• 43:02
  I
• 43:03
  think
• 43:03
  I
• 43:03
  may
• 43:03
  even
• 43:03
  sign
• 43:04
  up
• 43:04
  to
• 43:04
  it
• 43:04
  myself
• 43:05
  once
• 43:05
  we
• 43:05
  finish
• 43:06
  recording,
• 43:06
  too.
• 43:07
  Anna,
• 43:08
  it's
• 43:08
  been
• 43:08
  so
• 43:08
  lovely
• 43:09
  to
• 43:09
  talk
• 43:09
  to
• 43:09
  you.
• 43:09
  I'm
• 43:09
  sure
• 43:10
  we're
• 43:10
  going
• 43:10
  to
• 43:10
  talk
• 43:10
  to
• 43:10
  you
• 43:11
  again
• 43:11
  in
• 43:11
  the
• 43:11
  future.
• 43:12
  You've
• 43:12
  got
• 43:12
  so
• 43:12
  much
• 43:12
  more
• 43:13
  to
• 43:13
  share
• 43:13
  and
• 43:13
  to
• 43:14
  give.
• 43:14
  I
• 43:14
  know.
• 43:14
  But
• 43:14
  for
• 43:15
  now,
• 43:15
  we
• 43:15
  need
• 43:15
  to
• 43:15
  bring
• 43:15
  this
• 43:16
  podcast
• 43:16
  to
• 43:16
  a
• 43:16
  close.
• 43:17
  So
• 43:17
  I
• 43:17
  always
• 43:17
  end
• 43:17
  with
• 43:17
  the
• 43:17
  same
• 43:18
  question,
• 43:18
  which
• 43:18
  is,
• 43:19
  what's
• 43:19
  one
• 43:19
  thing
• 43:19
  you
• 43:20
  wish
• 43:20
  you'd
• 43:20
  known
• 43:20
  sooner
• 43:21
  in
• 43:21
  your
• 43:21
  own
• 43:22
  wedding
• 43:22
  business?
• 43:23
  I
• 43:24
  started
• 43:25
  my
• 43:25
  business
• 43:26
  exactly
• 43:26
  the
• 43:26
  same
• 43:27
  as
• 43:27
  everybody
• 43:27
  else.
• 43:28
  I
• 43:28
  came
• 43:29
  from
• 43:29
  a
• 43:29
  place,
• 43:29
  yes,
• 43:29
  I'd
• 43:30
  worked
• 43:30
  in
• 43:30
  diversity
• 43:31
  and
• 43:31
  inclusion,
• 43:31
  but
• 43:32
  like
• 43:32
  I
• 43:32
  said,
• 43:32
  I
• 43:33
  am
• 43:33
  not
• 43:33
  someone
• 43:33
  who
• 43:34
  knows
• 43:34
  everything.
• 43:35
  None
• 43:35
  of
• 43:35
  us
• 43:36
  are.
• 43:36
  For
• 43:37
  me,
• 43:37
  and
• 43:37
  especially
• 43:38
  having
• 43:38
  started
• 43:39
  his
• 43:39
  day
• 43:39
  when
• 43:40
  we
• 43:40
  started
• 43:40
  his
• 43:41
  day,
• 43:41
  being
• 43:42
  inclusive
• 43:42
  isn't
• 43:43
  just
• 43:43
  about
• 43:43
  intention.
• 43:44
  It's
• 43:44
  about
• 43:45
  perception.
• 43:46
  And
• 43:46
  that
• 43:46
  is
• 43:47
  the
• 43:47
  number
• 43:48
  one
• 43:48
  thing
• 43:48
  that
• 43:48
  I
• 43:49
  wish
• 43:49
  I'd
• 43:49
  known
• 43:49
  going
• 43:50
  in,
• 43:50
  even
• 43:50
  with
• 43:51
  his
• 43:51
  day,
• 43:51
  that
• 43:52
  we
• 43:52
  started
• 43:53
  as
• 43:53
  a
• 43:53
  business
• 43:53
  including
• 43:54
  men
• 43:55
  and
• 43:55
  grooms
• 43:55
  in
• 43:56
  an
• 43:56
  industry
• 43:56
  where
• 43:56
  they
• 43:57
  are
• 43:57
  vastly
• 43:57
  underrepresented.
• 43:58
  But
• 43:59
  even
• 43:59
  I
• 43:59
  didn't
• 43:59
  know
• 43:59
  how
• 44:00
  to
• 44:00
  show
• 44:00
  that
• 44:01
  we
• 44:01
  were
• 44:01
  inclusive
• 44:02
  in
• 44:02
  that
• 44:03
  moment.
• 44:03
  So
• 44:04
  that's
• 44:04
  my
• 44:04
  biggest
• 44:04
  learning,
• 44:05
  really.
• 44:05
  And
• 44:05
  that's
• 44:05
  exactly
• 44:06
  why
• 44:06
  my
• 44:07
  career
• 44:07
  over
• 44:07
  the
• 44:07
  last
• 44:07
  couple
• 44:08
  of
• 44:08
  years
• 44:08
  has
• 44:08
  taken
• 44:08
  me
• 44:08
  to
• 44:09
  the
• 44:09
  place.
• 44:09
  It's
• 44:09
  been
• 44:10
  fantastic.
• 44:11
  Well,
• 44:11
  we
• 44:11
  don't
• 44:11
  know
• 44:12
  what
• 44:12
  we
• 44:12
  don't
• 44:12
  know.
• 44:12
  And
• 44:12
  all
• 44:13
  we
• 44:13
  can
• 44:13
  do
• 44:13
  is
• 44:13
  to
• 44:13
  try
• 44:14
  and
• 44:14
  get
• 44:14
  better
• 44:14
  and
• 44:14
  educate
• 44:15
  ourselves
• 44:16
  and
• 44:16
  make
• 44:16
  sure
• 44:16
  that
• 44:16
  we're
• 44:17
  constantly
• 44:17
  learning.
• 44:18
  And
• 44:18
  I'm
• 44:18
  so
• 44:18
  thankful
• 44:19
  that
• 44:19
  you
• 44:19
  are
• 44:19
  doing
• 44:19
  that
• 44:20
  for
• 44:20
  the
• 44:20
  wedding
• 44:20
  industry
• 44:21
  and
• 44:21
  I'm
• 44:21
  sure
• 44:21
  will
• 44:22
  be
• 44:22
  for
• 44:22
  a
• 44:22
  long
• 44:22
  time
• 44:22
  to
• 44:23
  come.
• 44:23
  Anna,
• 44:23
  it's
• 44:23
  been
• 44:24
  such
• 44:24
  a
• 44:24
  pleasure.
• 44:24
  Thank
• 44:24
  you
• 44:25
  so
• 44:25
  much
• 44:25
  for
• 44:25
  your
• 44:25
  time.
• 44:26
  Thank
• 44:26
  you
• 44:27
  so
• 44:27
  much.
• 44:28
  What
• 44:28
  a
• 44:28
  fascinating
• 44:29
  conversation.
• 44:29
  I
• 44:30
  know
• 44:30
  it
• 44:30
  can
• 44:30
  feel
• 44:30
  like
• 44:30
  a
• 44:30
  minefield.
• 44:31
  I
• 44:31
  know
• 44:31
  it
• 44:32
  can
• 44:32
  feel
• 44:32
  overwhelming,
• 44:33
  but
• 44:33
  actually
• 44:33
  we
• 44:33
  just
• 44:34
  need
• 44:34
  to
• 44:34
  look
• 44:34
  at
• 44:34
  some
• 44:34
  of
• 44:34
  the
• 44:34
  small
• 44:35
  changes
• 44:35
  and
• 44:35
  some
• 44:35
  of
• 44:36
  the
• 44:36
  small
• 44:36
  mindset
• 44:37
  things
• 44:37
  that
• 44:37
  we
• 44:37
  can
• 44:38
  look
• 44:38
  at
• 44:38
  to
• 44:38
  make
• 44:39
  a
• 44:39
  difference.
• 44:39
  So
• 44:40
  don't
• 44:40
  try
• 44:40
  and
• 44:40
  change
• 44:40
  everything
• 44:41
  overnight.
• 44:42
  Just
• 44:42
  listen
• 44:42
  to
• 44:43
  one
• 44:43
  piece
• 44:43
  of
• 44:43
  advice
• 44:44
  that
• 44:44
  Anna's
• 44:44
  given
• 44:44
  today
• 44:45
  and
• 44:45
  go
• 44:45
  put
• 44:45
  it
• 44:45
  into
• 44:46
  practice
• 44:46
  and
• 44:46
  then
• 44:47
  tomorrow
• 44:47
  do
• 44:48
  a
• 44:48
  different
• 44:48
  one.
• 44:48
  And
• 44:48
  I
• 44:49
  do
• 44:49
  recommend
• 44:49
  going
• 44:49
  and
• 44:50
  signing
• 44:50
  up
• 44:50
  to
• 44:50
  that
• 44:50
  newsletter,
• 44:51
  taking
• 44:51
  a
• 44:51
  look
• 44:52
  at
• 44:52
  the
• 44:52
  toolkit
• 44:53
  and
• 44:53
  following
• 44:53
  Anna
• 44:54
  to
• 44:54
  see
• 44:54
  what
• 44:54
  else
• 44:54
  she
• 44:54
  has
• 44:55
  coming
• 44:55
  up.
• 44:55
  I'll
• 44:56
  see
• 44:56
  you
• 44:56
  all
• 44:56
  next
• 44:56
  time.