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1,000 Podcasts in 12 Months: Inside One Coach's Guesting Strategy · Abbey the Podcast Lady

• 0:04
  Hello and welcome to another episode of Abby
• 0:07
  the Podcast Lady. I am so excited that I got
• 0:10
  matched up with today's guest on Podmatch. I
• 0:13
  think that this conversation is just going to
• 0:16
  be something that you are really going to resonate
• 0:19
  with and benefit from. So please welcome Peter
• 0:21
  Boulka to the show. Welcome, Peter. Thank you,
• 0:24
  Abby. I'm so looking forward to today. So when
• 0:27
  I saw your pitch come through on Podmatch, I'm
• 0:30
  like immediately, yes, this is totally aligned
• 0:33
  to so much. many conversations that i have been
• 0:35
  having outside of podcasting lately i recently
• 0:38
  actually just last week opened up my studio i
• 0:41
  have in the downtown area that i live i opened
• 0:44
  it up to the public for the first time during
• 0:46
  an art crawl and i had people kind of coming
• 0:48
  through and we were having these conversations
• 0:50
  about how podcasting can help grow their personal
• 0:52
  brand and their business and help with storytelling
• 0:54
  but a lot of them were like well i don't really
• 0:57
  want to have a podcast but i would love to be
• 0:59
  a guest on a podcast sometime i think that would
• 1:02
  be really helpful so when i saw your pitch come
• 1:04
  through talking about how you've been using podcast
• 1:06
  guesting to grow your brand and build your business
• 1:09
  I'm like yes immediately yes let's talk about
• 1:12
  how you're doing this so give us a 10 ,000 foot
• 1:15
  overview of who you are what you do and we'll
• 1:18
  go from there for 21 years I've been a business
• 1:20
  coach so coaching others all around the world
• 1:23
  prior to that worked in corporate and more recently
• 1:27
  became an author however one thing I did used
• 1:30
  to have I still got a podcast channel that I
• 1:33
  was running between 217 and 224. So I'd been
• 1:36
  where you are. For so many years. And I thought,
• 1:41
  you know what? This was the right time for me
• 1:43
  to be on the other side of the fence. Yes, for
• 1:45
  sure. So you have been in my shoes. You've made
• 1:48
  your own podcast. You know what the grind is
• 1:51
  day in, day out, trying to make sure that you're
• 1:53
  making the show, promoting the show, booking
• 1:56
  guests, if that's something that you're doing
• 1:57
  for it. There's a lot that goes into it. What
• 2:00
  do you think is easier, making a podcast or just
• 2:02
  being a guest on someone else's? Being a guest.
• 2:05
  It's kind of a loaded question. I just wanted
• 2:07
  that clip for social media. I explain this to
• 2:10
  my clients as well who have podcasts. I'm always
• 2:12
  encouraging them to guest on other people's shows,
• 2:15
  too, because you are an expert at what you do
• 2:18
  and what you know. Like you said, you've been
• 2:20
  coaching for so long. So you know that world
• 2:23
  inside and out and just being able to share your
• 2:25
  expertise. That's major. It is. But, you know,
• 2:28
  podcasting, I think, has evolved over the last
• 2:30
  10 years. I mean, back when I first started,
• 2:32
  show notes and transcripts just didn't. exist
• 2:35
  there was a period of time where perhaps podcasts
• 2:37
  started to take a dip that was just natural i
• 2:40
  think people sort of went off a podcast for a
• 2:42
  while but then there seems to be over the last
• 2:44
  couple of years that interest again in a podcast
• 2:46
  it seems to be that form for information where
• 2:49
  people are quite happy to start consuming it
• 2:51
  and of course podcast platforms have evolved
• 2:53
  i mean you look at spotify now you look at apple
• 2:56
  podcasts they now do video so they're now competing
• 2:58
  directly with youtube so i think consumers have
• 3:01
  got far more choice on where they consume their
• 3:03
  content Whatever platforms you're poison, really.
• 3:06
  Yeah, that's so true. It has changed. Even I
• 3:08
  was looking at it last week. I host my show through
• 3:12
  rss .com and they just announced video integration
• 3:15
  with rss .com. And I'm like, if you would have
• 3:17
  told me this four years ago when I started my
• 3:20
  very first show on rss .com, it looks wildly
• 3:23
  different to how I started using that platform
• 3:26
  to how I'm using it now. It's insane how fast
• 3:29
  this world is evolving. 100%. And it's in one
• 3:32
  way it's becoming the same world. And I think
• 3:34
  it's the same world, different. distribution
• 3:36
  channels i think what they've learned to do is
• 3:38
  actually cater for people's channel of preference
• 3:40
  especially when it comes to podcasting i mean
• 3:42
  both apple and spotify make it super simple now
• 3:45
  so tell me A little bit more about your coaching
• 3:48
  background, because I always find this fascinating.
• 3:50
  I love working with the coaches that I have on
• 3:53
  my own client roster. I think that this world,
• 3:55
  there's just so much opportunity for success
• 3:58
  and growth and just really reaching people on
• 4:01
  a different level. So how did you get into coaching
• 4:03
  and doing what you're doing? Yeah, and I'd love
• 4:06
  to say to you, oh, it was a burning desire and
• 4:08
  it was a call in my purpose, but I would just
• 4:10
  be talking bullshit, to be honest with you. I
• 4:13
  mean, the reality was I'd left my corporate job,
• 4:15
  bought a restaurant, fell out with my business
• 4:17
  partner, sold my heart for the restaurant, and
• 4:19
  then was looking for my next gig. I was going
• 4:21
  to go back into corporate again because that's
• 4:23
  what I knew. And then I was approached by a franchise
• 4:25
  action coach, and they said, would you be interested
• 4:28
  in looking at it? And I wasn't really interested,
• 4:30
  but I thought, okay, let me be curious. I was
• 4:32
  going through the due diligence, speaking to
• 4:34
  franchise partners, and I really wasn't impressed.
• 4:36
  And I thought, okay, now this is not going to
• 4:37
  happen. And then I met my final meeting was with
• 4:40
  a guy called Ray Moore, and he was exactly what
• 4:42
  I knew. needed at the time. You know, like sometimes
• 4:43
  things happen for a reason that happened for
• 4:45
  a reason. And like they say, the rest is history.
• 4:47
  And 21 years later, here I still am. But actually
• 4:49
  now I do love being a business coach and it is
• 4:51
  more of a calling, but it wasn't when I first
• 4:53
  started. You know, sometimes the best things
• 4:55
  happen on accident. And you just said something
• 4:57
  there that really stood out to me. It's let me
• 4:59
  be curious. Like when things come across your
• 5:02
  plate and you're like, well, I'm not immediately
• 5:05
  interested in it, but let me be curious about
• 5:08
  it. I love that sentence. Well, you've got to
• 5:10
  be curious, haven't you? Well, you don't have
• 5:12
  to be. But you know what they say. I mean, they
• 5:14
  said curiosity kills the cat. I think lack of
• 5:16
  curiosity kills the cat. I fell into what I'm
• 5:19
  doing last night. I was at a networking event
• 5:21
  and they're like, so you produce podcasts for
• 5:23
  people. How and why? And I'm like, well, it kind
• 5:27
  of happened on accident. And I think the best
• 5:29
  things do kind of happen on accident when you're
• 5:31
  curious about things and you try things. And
• 5:33
  sometimes it's going to be a nope, I'm out. That's
• 5:36
  not for me. And sometimes it's going to be like,
• 5:37
  oh, yeah, I'm actually a really natural fit for
• 5:40
  this. That's amazing. It is fascinating. I suppose
• 5:43
  when something sort of comes your way, I could
• 5:46
  have said no. I've been on a totally different
• 5:47
  pathway. But I suppose at the time I was open
• 5:50
  to take the opportunity and see where it went.
• 5:53
  That's incredible. So what does coaching look
• 5:55
  like for your clients when they come to you and
• 5:57
  they want to work with you? How does that process
• 5:59
  look when working with you? Because I know for
• 6:01
  every coach, it's different. Yeah, for me, it's
• 6:03
  very different these days. I mean, I mainly focus
• 6:05
  on one -to -one CEO coaching and then strategic
• 6:08
  planning days with the exec team. tends to be
• 6:10
  my bag these days and people that come to me
• 6:12
  normally want to be looking at okay i want to
• 6:14
  exit my business over the next five years can
• 6:16
  we get it ready for sale That's a huge step.
• 6:19
  And it's something that I think people don't
• 6:21
  think about until it's almost too late sometimes.
• 6:23
  And I guess it's never too late, but it's always
• 6:25
  beneficial to start that process early. I always
• 6:29
  say that if you're going to sell your business,
• 6:30
  start three to five years out because you only
• 6:32
  get a chance to sell your business at once. If
• 6:34
  you're going to sell your business, you want
• 6:35
  to sell it for maximum valuation. I actually
• 6:37
  sold a business myself, but it was a dog bandana
• 6:40
  business. I was hand sewing dog bandanas in my
• 6:43
  basement during the pandemic. And I didn't have
• 6:46
  a plan. ever sell that business i was just doing
• 6:49
  craft fairs and selling online but someone approached
• 6:51
  me randomly they called me and they're like hey
• 6:53
  we want to buy your business from you and i wish
• 6:56
  i would have had some sort of coach because i
• 6:57
  sold that company for 700 and i probably could
• 7:01
  have got a heck of a lot more for it but you
• 7:03
  know what's interesting but at least you got
• 7:05
  to sell it right you'll be surprised how many
• 7:06
  businesses never get sold they just get closed
• 7:08
  down right and you think about it lifetime of
• 7:10
  working to then close something down that has
• 7:12
  no value that i mean that's heartbreaking yeah
• 7:14
  because you do you pour your heart and your soul
• 7:16
  and blood, sweat and tears into this thing that
• 7:19
  you're so passionate about, doors to just be
• 7:21
  shuttered. That's like, I can't imagine a bigger
• 7:24
  heartbreak. No, but people are living that heartbreak
• 7:26
  day in, day out. That's the unfortunate part
• 7:28
  of it. Yeah. So how are you helping with them?
• 7:31
  You said strategic sessions and one -on -one
• 7:33
  meetings. Is that kind of your method there?
• 7:35
  That is my method because at the end of the day,
• 7:37
  I've only got so much time. So that's like on
• 7:39
  the coaching side. And to be fair, over a period
• 7:41
  of time, I have been transitioning out of coaching
• 7:44
  more into sort of the... keynote speaking. Ooh,
• 7:47
  that's exciting. Tell me more about that. Well,
• 7:49
  look, with one -on -one coaching, you can only
• 7:51
  impact so many. When you're on a stage in front
• 7:53
  of hundreds of thousands of people, you change
• 7:55
  your impact level. And I think that was more
• 7:57
  so prevalent when I sort of finally released
• 7:59
  my book. So it was the writing of the book that
• 8:01
  kind of said, okay, now's the right time. Hence
• 8:03
  why I am on podcast channels, like just grinding
• 8:06
  it out, podcast after podcast with a specific
• 8:09
  outcome in mind. Okay, so let's rewind here.
• 8:12
  I want to get to that outcome, but let's start
• 8:14
  at the, you wrote a book. Yeah. Tell me about
• 8:17
  what was the kind of impetus for writing that
• 8:20
  book and walk me through that process, because
• 8:22
  I think that is so fascinating. Well, the book
• 8:24
  itself was a 20 year research project. So one
• 8:27
  of my favorite authors happens to be Jim Collins.
• 8:29
  And I love this piece of work, Good to Great,
• 8:31
  because that was a research project. That wasn't
• 8:33
  one of those little fancy schmancy, or let me
• 8:36
  just write a book for the sake of writing a book,
• 8:37
  put some nice little acronyms in there, and you
• 8:39
  go and be happy. It actually worked out what
• 8:41
  worked, what successful businesses looked like.
• 8:43
  And I was quite reticent to write a book. until
• 8:46
  I had my 20 years behind me. Only because I've
• 8:48
  seen people that really have written books after
• 8:50
  a couple of years of being a coach. And really,
• 8:52
  I mean, it's a bit like toilet paper, really.
• 8:54
  It's the only use for it because it has no substance
• 8:57
  and I didn't want to be that person. They're
• 8:58
  mass produced toilet paper. Charmin's got that
• 9:01
  under control. They have actually. So who am
• 9:04
  I to compete with them, right? So no, it was
• 9:07
  one of those I felt the time was right. And I
• 9:09
  really wanted to write a book that could help
• 9:11
  the many, not the few. So you have 20 years of
• 9:13
  research behind this book. What's kind of the
• 9:15
  premise of it? What are the many getting from
• 9:18
  this book? Well, okay. So here's an interesting
• 9:20
  thing. You started your business when you were
• 9:22
  in lockdown. You were a solopreneur. You only
• 9:25
  ever made money when you were grafting. When
• 9:27
  the bandanas weren't happening or you weren't
• 9:29
  selling or marketing, the revenue wasn't coming
• 9:31
  in, right? Correct. Well, that's the majority
• 9:33
  of business owners, to be honest with you. Even
• 9:35
  when you earn... in more money can be surprised
• 9:37
  how many businesses are centered around the founder
• 9:39
  and the founder is responsible for like 90 of
• 9:42
  revenue generation which means at any given stage
• 9:44
  they can't step away from it because as soon
• 9:46
  as they step away from it the revenue drops and
• 9:48
  especially as they become more successful over
• 9:50
  time they've got overheads they need to cover
• 9:52
  if they can't cover those overheads they're in
• 9:54
  trouble well it's a new case also in the u .s
• 9:56
  80 of businesses fell within the first five years
• 9:58
  only 20 actually get through it and how sad is
• 10:01
  that it's when you start a business most people
• 10:03
  start a business because they did like their
• 10:05
  dickhead boss. They wanted more freedom. They
• 10:07
  wanted to create wealth for themselves. They
• 10:09
  wanted a better life. I mean, business is meant
• 10:11
  to give you more life, not take it away. And
• 10:13
  the premise of the book is build a business without
• 10:15
  destroying your life. Because most entrepreneurs,
• 10:17
  they build a business while destroying their
• 10:18
  lives. I actually have been taking the month
• 10:21
  of August to kind of step back a little bit and
• 10:24
  reevaluate like, what am I doing with my life
• 10:27
  and my free time? Because I am a solopreneur
• 10:29
  with my podcast production business. It is all
• 10:32
  hinging on me working with my clients. chasing
• 10:34
  down leads. It's all on me. So I'm trying to
• 10:37
  figure out how do I not do that and have some
• 10:40
  more free time and have a life again? Because
• 10:42
  for the past four years, this has been it. I've
• 10:44
  been day in, day out, Abby, the podcast lady.
• 10:47
  And it's like, where do I draw the line at that?
• 10:50
  You got to learn. Look, you can only buy back
• 10:52
  time. So to buy back time, you need to hire,
• 10:54
  you need to have team members on board. But you
• 10:55
  actually got to learn business. The thing is,
• 10:57
  most people start a business. And when you started
• 10:59
  your sort of dog bandana business, how much study
• 11:01
  did you do around business? Absolutely. nothing.
• 11:03
  I knew how to sew a triangle and that was it.
• 11:06
  But business is far more complex than that. And
• 11:08
  that's why 80 % fail. So you've got to start
• 11:10
  learning the language of business is an interesting
• 11:12
  fact for you. Especially when you look at the
• 11:13
  economy, the economy doesn't care what gender
• 11:15
  you are, what race you are, what's your skin
• 11:17
  color, or none of that stuff. Religion doesn't
• 11:20
  care. It only understands two things. Are you
• 11:22
  competent or incompetent at business? If you're
• 11:24
  competent, you get rewarded. If you're incompetent,
• 11:26
  you get punished. Doesn't matter. And for you,
• 11:28
  you've just got to start looking at your business
• 11:30
  and thinking to yourself, okay, where are my
• 11:32
  constraints? and what must I learn to fix them?
• 11:34
  And I use that word very carefully because it's
• 11:37
  about what can I learn? It's not what can I do?
• 11:38
  It's what can I learn? I love that. That is a
• 11:40
  golden nugget moment right there. If you take
• 11:42
  anything away from this podcast, let it be that
• 11:45
  sentence. Back it up 15 seconds, listen to it
• 11:48
  again and do it over and over and over again
• 11:49
  because that is so important. What can I learn?
• 11:52
  Not what can I do? And this is a painful thing
• 11:55
  that people struggle with. And one of my favorite
• 11:58
  sayings happens to be God created man in his
• 12:00
  image. Well, if that is... to be true that every
• 12:03
  single founder has created the business, their
• 12:05
  business in their image, the good, the bad and
• 12:09
  the fugly. I love that this podcast chills like
• 12:13
  that is fantastic information right there. So
• 12:16
  okay, let's take a jump here. You wrote the book
• 12:18
  and then you said that led to keynote speaking.
• 12:20
  Take me on that journey. Yeah, look, I'm in a
• 12:22
  process of doing that. So one of the reasons
• 12:24
  I'm doing the podcast is because I've created
• 12:26
  two new spaces. So your business sucks is a new
• 12:29
  space. I am a new author. that is fact the hamster
• 12:32
  wheel trap is a new framework that also didn't
• 12:35
  exist anywhere eight weeks ago so i now have
• 12:38
  to get the message out and podcasting is a fantastic
• 12:40
  way of training both the google algorithm and
• 12:44
  the ai algorithms people will say to me oh but
• 12:46
  what's the value in the podcast the damn transcript
• 12:48
  the show notes boom the more places you show
• 12:52
  up with a single consistent message the more
• 12:55
  you start to dominate a space i could not agree
• 12:57
  with you more i feel like a broken record preaching
• 13:01
  that out into the world because it's facts. It
• 13:03
  works. And now with the chatbots latching on
• 13:07
  to transcripts and show notes, it is more important
• 13:11
  than ever to be showing up. And like you said,
• 13:14
  with a consistent message. Yeah. And look, if
• 13:16
  I look on Google, I dominate quite a lot of the
• 13:18
  top spaces for your business sucks. I'm one that's
• 13:20
  dominated most of the first page while doing
• 13:22
  the UK anyway. And your hamster wheel trap, not
• 13:24
  quite yet as much because I'm up against that
• 13:27
  stupid damn contraption that's been around for
• 13:29
  a hundred years. It actually kills rodents, but
• 13:31
  I'll take it as well. So give me a little surface
• 13:35
  level. I don't want you to give away your entire
• 13:37
  keynote, obviously. That's your keynote, but
• 13:39
  give me a little bit of the hamster wheel trap.
• 13:41
  What can people expect when they see you speaking
• 13:43
  on that? Well, I was going to talk about how
• 13:45
  we get founders to reclaim their life back and
• 13:48
  get rid of founder dependency. And that's a journey
• 13:50
  more than anything else. But most people do not
• 13:52
  realize they're in a trap. And people say to
• 13:54
  me, well, how can I tell if I'm in the trap?
• 13:57
  Well, it's quite simple. You can spot any business
• 13:59
  owner that's in the trap and i'm sure you've
• 14:01
  seen it before where you've been on vacation
• 14:02
  and there's that entrepreneur that's always on
• 14:05
  the phone yeah the family are trying to chill
• 14:07
  but they're without their spouse because their
• 14:09
  spouse is dealing with every single fire and
• 14:11
  when they're not on the phone they're on the
• 14:13
  laptop yeah when if you can relate to that you're
• 14:15
  screwed you're in the trap yep i'm in the trap
• 14:17
  oh no so i'm guessing you go you walk through
• 14:21
  that you give that visual you hit people in the
• 14:23
  chest where they're feeling it and then you give
• 14:25
  them advice for not necessarily jumping off and
• 14:28
  abandoning ship. But how do you get off in a
• 14:30
  way that's going to be beneficial long -term?
• 14:32
  Which is going to be that you've got to learn
• 14:33
  to get off of it. And people think all of a sudden
• 14:35
  they're falling into the trap. No one falls into
• 14:38
  the hamster wheel trap. They create it. So you
• 14:40
  think about it. When you start your business
• 14:42
  on day one, head of sales, head of marketing,
• 14:44
  head of operations, head of finance, head of
• 14:47
  HR, when you need to have a word with yourself
• 14:49
  and so forth. From the very second you start
• 14:51
  your business, your training, your business depend
• 14:52
  on you. You've laid the trap already. And every
• 14:55
  year that goes on, you're just making that trap.
• 14:57
  bigger and bigger and bigger. Well, I think that
• 14:59
  I need to pick up a copy of your book. That's
• 15:01
  step number one. And really dive into this because
• 15:05
  I think what you have to share is so valuable.
• 15:07
  You have two plus decades of experience working
• 15:10
  with people, helping them through this. So I
• 15:12
  think there's no better person to guide on this
• 15:14
  journey than you, Peter. So that is fantastic.
• 15:17
  Before we totally wrap up here, I would love
• 15:18
  to hear how you have been going about becoming
• 15:21
  a podcast guest, because I think that's a question
• 15:23
  a lot of people ask themselves when they want
• 15:25
  to do something like this. They're like, well,
• 15:27
  I would love to guest on podcasts. I'd love to
• 15:29
  share what I have to know. I'd love to share
• 15:31
  my brand and my ideas. How are you going about
• 15:33
  being a guest on podcasts? So I'm doing it on
• 15:36
  Podmatch right now. I'm now on episode number
• 15:38
  86, you are. Wow. Look, my goal is to do a thousand
• 15:42
  episodes, thousand guests on a thousand podcasts
• 15:44
  in 12 months. Oh my goodness. That's ambitious.
• 15:47
  How many are you shooting for a day? Well, today
• 15:50
  I've got eight. Oh my gosh. That is a full day.
• 15:53
  That's amazing. So I'll talk about the day job.
• 15:56
  Oh my God. When do you sleep, Peter? When do
• 15:59
  you sleep? For a couple of hours a night now,
• 16:01
  but it's really important to go for this message.
• 16:04
  I want to dominate the space. It's the only way
• 16:05
  to do it. I love that. And Podmatch, I am a huge
• 16:08
  fan of the Podmatch system because it connects
• 16:11
  me with amazing people like you. And I've actually
• 16:13
  like met people from across the country and across
• 16:16
  the world who've now I consider to be friends
• 16:18
  and acquaintances. And it really does such a
• 16:20
  wonderful job of filtering people who are good
• 16:23
  fits for your show. It's very rare that. I am
• 16:26
  not matching with someone who comes through.
• 16:29
  With a really good pitch because it just lines
• 16:31
  up perfectly. It is a fantastic system. Like
• 16:34
  today, you didn't know quite what you were going
• 16:35
  to get. And here we are. Having a fantastic conversation.
• 16:38
  And you've changed my thinking. And I know you're
• 16:41
  going to be changing my guests' thinking as well.
• 16:43
  So I really appreciate that. That's the other
• 16:44
  reason I do it as well. Perhaps to help people
• 16:47
  think about being in business differently. Well,
• 16:49
  mission accomplished on that one today. Hopefully
• 16:52
  the other seven that you're doing today, you
• 16:53
  get to do the same thing. So Peter, as we wrap
• 16:56
  up here, where can people get your book? How
• 16:58
  can they work with you? Tell them how they can
• 17:00
  get involved with you and your brand. Look, the
• 17:02
  best way is, and I'm not even selling coaching
• 17:04
  services, go on Amazon, buy the book. That's
• 17:07
  it. Buy the book on Amazon. It's 99 cents on
• 17:10
  the Kindle. And if you do not have the Kindle,
• 17:12
  you just need to download the app. It's fine.
• 17:14
  And then you've got the other formats. You've
• 17:15
  got audio, paperback, and hardback. And if you
• 17:17
  want to follow me and connect, just type in my
• 17:19
  name into Google, Peter Bulker. That's all you
• 17:21
  need to do. In fact, most of the time, if you
• 17:23
  just type in Bulker, it works. And you'll find
• 17:25
  my website. You'll find my LinkedIn. Find my
• 17:27
  Instagram. my TikTok, Facebook, YouTube channel,
• 17:31
  podcast channel, and so forth, so forth, so forth.
• 17:33
  Choose your poison. I love it. As a certified
• 17:36
  Kindle girly, I'll be picking that up because
• 17:38
  I need a new book to read on my Kindle. 99 cents.
• 17:42
  And by the way, if you will buy the book, leave
• 17:44
  me a review afterwards, please. Thank you for
• 17:46
  mentioning that. I have a couple of clients on
• 17:48
  my roster who've written books and I feel like
• 17:50
  we forget to push how important it is to leave
• 17:53
  a review for a book. Like it takes less than
• 17:55
  a minute to leave a five -star rating and write
• 17:57
  a sentence about how fantastic it was or how
• 17:59
  it changed your life or your perspective in some
• 18:01
  way. So always leave a review. important. But
• 18:05
  that's the same also for podcasts. If you like
• 18:07
  the show, leave a review. It's like a free tip
• 18:09
  bucket. You're not even putting money into the
• 18:11
  tip bucket. You're just helping without having
• 18:13
  to pay a dime. Exactly. And it pushes you up
• 18:16
  the algorithms as well. Yes. So more people get
• 18:19
  to be exposed to your show. Win -win. Well, Peter,
• 18:21
  this has been so much fun. Thank you for being
• 18:24
  on my show. Thank you for pitching me on Podmatch.
• 18:27
  What a great connection. And I wish you luck
• 18:29
  in your seven other podcast interviews you have
• 18:31
  today. Awesome. Thank you so much. And by the
• 18:33
  way, five are down four more to go but yeah no
• 18:35
  three more to go now so awesome wonderful