How Flacks Spin Hacks
Journalists report the news. They hear about a story, write it up, verify the facts, and then hit “publish”.
But, occasionally a story comes in from someone else and then they, more or less, just hit “publish”.
Public relations professionals are master spin doctors. They know how to get the story they want to tell, which may or may not be true (or at least not the full truth), published in major newspapers and sites across the country.
Everyone does this: governments, corporations, institutions, police departments, and so on. And as the number of journalists in the country continues its slow…
The skinny
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