What AI Search Ads Actually Buy
After the Demo, episode 4: What AI Search Ads Actually Buy
ChatGPT now sells ads a local business can buy itself, and Google is testing ads inside AI Mode. John Arndt and Kate sort out what those ads actually buy (OpenAI says the ads don't influence the answers, so you're paying for a labeled spot next to them), who sees them, and whether a coupon belongs inside an AI answer (Kate wins that one). John tells the story of the August database bill that taught him to put a ceiling on anything automatic, and you'll leave with one check to do before you spend a dollar and a test you…
The skinny
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