Ep. 95: The Concept of Positioning with Al Ries
What is Positioning? Positioning is a concept that starts with the mind of the prospect. Most companies or individuals market products by themselves, they talk about who they are, what they are, what their products are, and how good they are. But positioning is a device that says, don't forget about yourself, forget about your product, forget about who you are and what you are, start with the mind of the prospect and see if you can find an open hole or position that you can fill in the mind, and when you do that, you can become very successful.
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The skinny
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