Latest / Omni Talk Retail / Google Shopping, Grabango & Why Amazon May Have Just Signed Whole Foods' Death Warrant | Fast Five

Transcript

Google Shopping, Grabango & Why Amazon May Have Just Signed Whole Foods' Death Warrant | Fast Five · Omni Talk Retail

• 0:05
  Yammetalk
• 0:05
  Fast
• 0:05
  five
• 0:05
  is
• 0:06
  brought
• 0:06
  to
• 0:06
  you
• 0:06
  in
• 0:06
  association
• 0:07
  with
• 0:07
  the
• 0:07
  A
• 0:07
  and
• 0:08
  M
• 0:08
  Consumer
• 0:08
  and
• 0:08
  retail
• 0:09
  group.
• 0:09
  The
• 0:09
  A
• 0:10
  and
• 0:10
  M
• 0:10
  Consumer
• 0:10
  and
• 0:10
  Retail
• 0:11
  Group
• 0:11
  is
• 0:11
  a
• 0:11
  management
• 0:11
  consulting
• 0:12
  firm
• 0:12
  that
• 0:12
  tackles
• 0:13
  the
• 0:13
  most
• 0:13
  complex
• 0:14
  challenges
• 0:14
  and
• 0:15
  advances
• 0:15
  its
• 0:16
  clients,
• 0:16
  people
• 0:16
  and
• 0:17
  communities
• 0:17
  toward
• 0:17
  their
• 0:17
  maximum
• 0:18
  potential.
• 0:19
  CRG
• 0:19
  brings
• 0:19
  the
• 0:20
  experience,
• 0:20
  tools
• 0:21
  and
• 0:21
  operator
• 0:21
  like
• 0:21
  pragmatism
• 0:22
  to
• 0:22
  help
• 0:22
  retailers
• 0:23
  and
• 0:23
  consumer
• 0:24
  products
• 0:24
  companies
• 0:25
  be
• 0:25
  on
• 0:25
  the
• 0:25
  right
• 0:25
  side
• 0:26
  of
• 0:26
  disruption
• 0:27
  and
• 0:27
  Avalara
• 0:28
  Avalara
• 0:28
  makes
• 0:29
  tax
• 0:29
  compliance
• 0:29
  faster,
• 0:30
  easier,
• 0:31
  more
• 0:31
  accurate
• 0:31
  and
• 0:31
  more
• 0:32
  reliable.
• 0:32
  For
• 0:32
  30,000
• 0:33
  plus
• 0:33
  business
• 0:34
  and
• 0:34
  government
• 0:34
  customers
• 0:35
  in
• 0:35
  over
• 0:35
  90
• 0:36
  countries,
• 0:37
  Avalara
• 0:37
  leverages
• 0:38
  1200
• 0:38
  plus
• 0:39
  signed
• 0:39
  partner
• 0:40
  integrations
• 0:40
  to
• 0:40
  power
• 0:41
  tax
• 0:41
  calculations,
• 0:42
  document
• 0:42
  management,
• 0:43
  tax
• 0:43
  return
• 0:44
  filing
• 0:44
  and
• 0:44
  tax
• 0:45
  content
• 0:45
  access.
• 0:46
  Visit
• 0:46
  avalara.com
• 0:47
  to
• 0:48
  improve
• 0:48
  your
• 0:48
  compliance
• 0:49
  journey
• 0:49
  and
• 0:50
  miracle
• 0:51
  Miracle
• 0:51
  is
• 0:51
  the
• 0:51
  global
• 0:52
  leader
• 0:52
  in
• 0:52
  platform
• 0:53
  business
• 0:53
  innovation
• 0:54
  for
• 0:54
  e
• 0:54
  commerce.
• 0:55
  Companies
• 0:55
  like
• 0:56
  Macy's,
• 0:56
  Nordstrom
• 0:57
  and
• 0:57
  Kroger
• 0:58
  use
• 0:58
  miracle
• 0:58
  to
• 0:59
  build
• 0:59
  disruptive
• 0:59
  growth
• 1:00
  and
• 1:00
  profitability
• 1:01
  through
• 1:01
  marketplace
• 1:02
  dropship
• 1:02
  and
• 1:03
  retail
• 1:03
  media.
• 1:04
  For
• 1:04
  more,
• 1:04
  visit
• 1:05
  miracle.com,
• 1:06
  that's
• 1:06
  mirakl.com
• 1:07
  and
• 1:09
  ownit
• 1:09
  AI.
• 1:10
  Ownit
• 1:10
  AI
• 1:11
  helps
• 1:11
  the
• 1:11
  world's
• 1:12
  leading
• 1:12
  retailers
• 1:13
  advance
• 1:13
  their
• 1:13
  e
• 1:13
  commerce
• 1:14
  shopping
• 1:14
  experience
• 1:15
  with
• 1:15
  AI.
• 1:16
  To
• 1:16
  learn
• 1:16
  more,
• 1:16
  visit
• 1:17
  Ownit
• 1:18
  Co.
• 1:18
  And
• 1:18
  finally,
• 1:19
  Ocampo
• 1:19
  Capital.
• 1:20
  Ocampo
• 1:21
  Capital
• 1:21
  is
• 1:21
  a
• 1:21
  venture
• 1:22
  capital
• 1:22
  firm
• 1:22
  founded
• 1:23
  by
• 1:23
  retail
• 1:23
  executives
• 1:24
  with
• 1:24
  the
• 1:25
  aim
• 1:25
  of
• 1:25
  helping
• 1:25
  early
• 1:26
  stage
• 1:26
  consumer
• 1:26
  businesses
• 1:27
  succeed
• 1:28
  through
• 1:28
  investment
• 1:29
  and
• 1:29
  operational
• 1:30
  support.
• 1:30
  Learn
• 1:31
  more@ocampocapital.com
• 1:32
  dot
• 1:34
  hello.
• 1:35
  You
• 1:35
  are
• 1:35
  listening
• 1:36
  to
• 1:36
  Omnitalk's
• 1:37
  retail
• 1:37
  Fast
• 1:37
  five,
• 1:38
  ranked
• 1:38
  in
• 1:38
  the
• 1:38
  top
• 1:39
  10%
• 1:39
  of
• 1:39
  all
• 1:40
  podcasts
• 1:40
  globally
• 1:41
  and
• 1:41
  currently
• 1:41
  the
• 1:42
  only
• 1:42
  retail
• 1:43
  podcast
• 1:43
  ranked
• 1:43
  in
• 1:44
  the
• 1:44
  top
• 1:44
  100
• 1:45
  of
• 1:45
  all
• 1:45
  business
• 1:46
  podcasts
• 1:46
  on
• 1:46
  Apple
• 1:47
  podcasts.
• 1:47
  The
• 1:48
  retail
• 1:48
  Fast
• 1:48
  five
• 1:48
  is
• 1:49
  a
• 1:49
  podcast
• 1:49
  that
• 1:49
  we
• 1:49
  hope
• 1:50
  makes
• 1:50
  you
• 1:50
  feel
• 1:50
  a
• 1:50
  little
• 1:51
  smarter,
• 1:51
  but
• 1:52
  most
• 1:52
  importantly,
• 1:52
  a
• 1:52
  little
• 1:53
  happier
• 1:53
  each
• 1:53
  week,
• 1:53
  too.
• 1:54
  And
• 1:54
  the
• 1:54
  Fast
• 1:55
  five
• 1:55
  is
• 1:55
  just
• 1:55
  one
• 1:55
  of
• 1:55
  the
• 1:56
  many
• 1:56
  great
• 1:56
  podcasts
• 1:57
  you
• 1:57
  can
• 1:57
  find
• 1:58
  from
• 1:58
  the
• 1:58
  Omnitech
• 1:58
  Retail
• 1:59
  podcast
• 1:59
  network.
• 2:00
  Alongside
• 2:01
  our
• 2:01
  retail
• 2:01
  day
• 2:01
  for
• 2:01
  minute,
• 2:02
  which.
• 2:02
  Brings
• 2:02
  you
• 2:02
  a
• 2:03
  curated
• 2:03
  selection
• 2:04
  of
• 2:04
  the
• 2:04
  most
• 2:04
  important
• 2:05
  retail
• 2:05
  headlines
• 2:06
  every
• 2:06
  morning,
• 2:07
  and
• 2:07
  our
• 2:07
  retail
• 2:07
  technology
• 2:08
  spotlight
• 2:08
  series,
• 2:09
  which
• 2:09
  goes
• 2:09
  deep
• 2:10
  each
• 2:10
  week
• 2:10
  on
• 2:10
  the
• 2:11
  latest
• 2:11
  retail
• 2:12
  technology
• 2:12
  trends.
• 2:13
  Today
• 2:13
  is
• 2:14
  October
• 2:14
  16,
• 2:15
  2024.
• 2:16
  I'm
• 2:16
  one
• 2:16
  of
• 2:16
  your
• 2:16
  hosts,
• 2:17
  Ann
• 2:17
  Mazenga.
• 2:18
  And
• 2:18
  I'm
• 2:18
  your
• 2:19
  other
• 2:19
  host,
• 2:19
  Chris
• 2:19
  Walton.
• 2:20
  And
• 2:20
  we
• 2:21
  are
• 2:21
  here
• 2:21
  once
• 2:21
  again
• 2:22
  live
• 2:23
  from
• 2:23
  the
• 2:23
  Windy
• 2:23
  city
• 2:24
  to
• 2:24
  discuss
• 2:24
  all
• 2:24
  the
• 2:25
  top
• 2:25
  headlines
• 2:25
  from
• 2:26
  the
• 2:26
  past
• 2:26
  week,
• 2:26
  making
• 2:27
  waves
• 2:27
  in
• 2:27
  the
• 2:27
  world
• 2:28
  of
• 2:28
  omnichannel
• 2:29
  retail.
• 2:29
  Chris,
• 2:30
  we're
• 2:30
  here.
• 2:31
  We're
• 2:31
  in
• 2:31
  Chicago.
• 2:32
  We're
• 2:32
  at
• 2:32
  Shop
• 2:32
  Talk
• 2:33
  fall.
• 2:33
  How
• 2:33
  has
• 2:34
  the
• 2:34
  Windy
• 2:34
  City
• 2:34
  been
• 2:34
  treating
• 2:35
  you
• 2:35
  so
• 2:35
  far
• 2:36
  in
• 2:36
  the
• 2:36
  last
• 2:37
  hours?
• 2:37
  Yeah,
• 2:38
  and
• 2:38
  I'm
• 2:39
  excited
• 2:39
  for
• 2:39
  shop
• 2:39
  talk
• 2:40
  fall.
• 2:40
  Like,
• 2:40
  I'm
• 2:40
  really
• 2:40
  pumped
• 2:41
  for
• 2:41
  it,
• 2:41
  you
• 2:41
  know,
• 2:41
  it's
• 2:42
  the
• 2:42
  first
• 2:42
  time
• 2:42
  they've
• 2:42
  had
• 2:42
  the
• 2:43
  conference.
• 2:43
  And,
• 2:43
  you
• 2:43
  know,
• 2:44
  I
• 2:44
  think,
• 2:44
  you
• 2:44
  know,
• 2:44
  in
• 2:45
  general,
• 2:45
  first
• 2:45
  times,
• 2:46
  they're
• 2:46
  very
• 2:46
  exciting.
• 2:47
  They
• 2:47
  go
• 2:48
  by
• 2:48
  really
• 2:48
  quickly,
• 2:49
  you
• 2:50
  know,
• 2:50
  and
• 2:50
  I'm
• 2:51
  really
• 2:52
  thrilled
• 2:52
  to
• 2:52
  be
• 2:52
  here.
• 2:52
  I
• 2:52
  got
• 2:53
  to
• 2:53
  have
• 2:53
  dinner
• 2:53
  with
• 2:53
  the
• 2:54
  shop
• 2:54
  talk
• 2:54
  team
• 2:55
  yesterday,
• 2:55
  and,
• 2:56
  yeah,
• 2:57
  I'm
• 2:57
  looking
• 2:58
  forward
• 2:58
  to
• 2:58
  this.
• 2:58
  This
• 2:58
  is
• 2:58
  going
• 2:59
  to
• 2:59
  be
• 2:59
  a
• 2:59
  great
• 2:59
  conference.
• 3:00
  Yes.
• 3:00
  The
• 3:00
  theme
• 3:01
  is
• 3:01
  spies
• 3:02
  here,
• 3:03
  or,
• 3:03
  like,
• 3:03
  secret
• 3:04
  agents,
• 3:05
  and
• 3:05
  we
• 3:05
  are
• 3:05
  going
• 3:06
  heavy
• 3:06
  in
• 3:06
  on
• 3:06
  the
• 3:06
  theme.
• 3:07
  I
• 3:07
  cannot
• 3:07
  wait.
• 3:08
  You
• 3:08
  have
• 3:08
  to
• 3:08
  stay
• 3:08
  tuned.
• 3:08
  We're
• 3:08
  going
• 3:09
  to
• 3:09
  have
• 3:09
  lots
• 3:09
  of
• 3:09
  coverage
• 3:09
  from
• 3:10
  the
• 3:10
  show
• 3:10
  this
• 3:10
  week
• 3:11
  and
• 3:12
  including
• 3:12
  our
• 3:12
  takeaway
• 3:13
  session
• 3:13
  where
• 3:14
  we
• 3:14
  have
• 3:14
  a
• 3:14
  little
• 3:14
  surprise.
• 3:15
  So
• 3:15
  you'll
• 3:15
  have
• 3:16
  to
• 3:16
  listen
• 3:16
  or
• 3:17
  watch
• 3:17
  that
• 3:18
  to
• 3:18
  find
• 3:18
  out
• 3:19
  just
• 3:20
  what
• 3:20
  happens.
• 3:21
  So.
• 3:21
  And
• 3:21
  how
• 3:22
  fitting
• 3:22
  we
• 3:22
  are
• 3:22
  with
• 3:22
  the
• 3:22
  spy
• 3:23
  theme.
• 3:23
  But,
• 3:23
  Chris,
• 3:24
  one
• 3:24
  other
• 3:25
  thing.
• 3:25
  Every
• 3:25
  good
• 3:26
  spy
• 3:27
  has
• 3:27
  a
• 3:27
  good
• 3:27
  earpiece.
• 3:28
  Have
• 3:29
  you
• 3:29
  noticed,
• 3:29
  like,
• 3:29
  when
• 3:30
  they
• 3:30
  have
• 3:30
  to,
• 3:30
  like,
• 3:30
  put
• 3:30
  their
• 3:31
  hand
• 3:31
  on,
• 3:31
  like.
• 3:31
  Like.
• 3:32
  Excuse
• 3:32
  me,
• 3:33
  sir.
• 3:33
  Yes.
• 3:33
  Uh,
• 3:34
  target
• 3:35
  sighted.
• 3:35
  You
• 3:35
  know,
• 3:36
  like,
• 3:36
  I'm
• 3:36
  going
• 3:36
  to
• 3:36
  practice
• 3:36
  that.
• 3:37
  But
• 3:37
  we
• 3:37
  have
• 3:38
  some
• 3:38
  very
• 3:38
  special
• 3:38
  earpieces
• 3:39
  today.
• 3:39
  Also,
• 3:40
  um,
• 3:41
  we
• 3:41
  have
• 3:41
  some
• 3:41
  new
• 3:41
  Bose
• 3:42
  quiet
• 3:42
  comfort
• 3:43
  headphones
• 3:43
  that
• 3:43
  we
• 3:44
  are
• 3:44
  using,
• 3:44
  courtesy
• 3:45
  of
• 3:46
  Bose
• 3:47
  and
• 3:47
  Carrie
• 3:47
  Craig,
• 3:47
  one
• 3:48
  of
• 3:48
  our
• 3:48
  biggest
• 3:48
  fans.
• 3:48
  So
• 3:48
  shout
• 3:49
  out
• 3:49
  to
• 3:49
  Carrie
• 3:49
  there.
• 3:50
  Um,
• 3:50
  Chris,
• 3:50
  are
• 3:51
  you
• 3:51
  feeling
• 3:51
  that
• 3:51
  your.
• 3:51
  Your
• 3:52
  listening
• 3:52
  experience
• 3:52
  has
• 3:53
  been
• 3:53
  leveled
• 3:53
  up
• 3:53
  right
• 3:54
  now?
• 3:55
  Oh,
• 3:55
  100%,
• 3:56
  I
• 3:56
  think.
• 3:56
  I
• 3:57
  always
• 3:57
  get
• 3:57
  a
• 3:57
  lot
• 3:57
  of.
• 3:57
  I
• 3:58
  get
• 3:58
  a
• 3:58
  lot
• 3:58
  of
• 3:58
  crap
• 3:59
  from
• 3:59
  old,
• 3:59
  old
• 4:00
  bosses
• 4:00
  of
• 4:00
  mine,
• 4:01
  particularly
• 4:01
  one
• 4:01
  about
• 4:02
  the
• 4:02
  head,
• 4:02
  the
• 4:03
  wired
• 4:03
  headphones
• 4:04
  that
• 4:04
  I
• 4:04
  typically
• 4:04
  use
• 4:04
  on
• 4:05
  these
• 4:05
  podcasts.
• 4:05
  And
• 4:05
  I
• 4:06
  recently
• 4:06
  switched
• 4:06
  to
• 4:07
  the
• 4:07
  earbuds,
• 4:07
  and
• 4:07
  now.
• 4:08
  Now
• 4:08
  I've
• 4:08
  got
• 4:08
  these
• 4:09
  bose.
• 4:09
  These
• 4:10
  bose
• 4:11
  earbuds,
• 4:11
  the
• 4:11
  quiet
• 4:12
  comfort
• 4:12
  headphones.
• 4:12
  I
• 4:13
  feel
• 4:13
  like
• 4:13
  they
• 4:13
  accentuate
• 4:13
  my
• 4:14
  lobes
• 4:14
  and
• 4:14
  I
• 4:15
  feel
• 4:15
  like
• 4:15
  they
• 4:15
  do.
• 4:16
  I
• 4:16
  know.
• 4:16
  I
• 4:16
  tried
• 4:16
  to
• 4:17
  get,
• 4:17
  like,
• 4:17
  on
• 4:18
  color
• 4:19
  scheme
• 4:19
  branding
• 4:20
  with
• 4:21
  my
• 4:21
  headphones
• 4:21
  today.
• 4:22
  I
• 4:22
  have,
• 4:22
  like,
• 4:22
  a
• 4:22
  lovely
• 4:22
  little
• 4:23
  lilac
• 4:23
  purple.
• 4:24
  So
• 4:24
  I
• 4:24
  was
• 4:24
  in
• 4:25
  inspired.
• 4:25
  My
• 4:25
  whole
• 4:25
  outfit
• 4:26
  was
• 4:26
  inspired
• 4:26
  by
• 4:26
  these
• 4:27
  Bose
• 4:27
  headphones.
• 4:27
  So
• 4:27
  thanks
• 4:28
  again
• 4:28
  to
• 4:28
  Carrie
• 4:29
  and
• 4:29
  to
• 4:29
  Bose.
• 4:30
  We
• 4:30
  love
• 4:31
  you.
• 4:31
  Thank
• 4:31
  you
• 4:31
  for
• 4:31
  getting
• 4:32
  us
• 4:32
  ready
• 4:32
  for
• 4:32
  this
• 4:32
  very
• 4:33
  secret
• 4:33
  agent
• 4:34
  shop
• 4:34
  talk
• 4:34
  fall.
• 4:35
  Nice
• 4:36
  drop
• 4:36
  of
• 4:36
  the
• 4:36
  word
• 4:37
  lilac,
• 4:37
  too.
• 4:38
  Lilac.
• 4:38
  That
• 4:38
  puts
• 4:39
  us
• 4:39
  in
• 4:39
  a
• 4:39
  very
• 4:39
  calm
• 4:40
  and
• 4:40
  soothing
• 4:40
  mode,
• 4:41
  I
• 4:41
  think,
• 4:41
  before
• 4:41
  I
• 4:42
  read
• 4:42
  the.
• 4:42
  Oh,
• 4:42
  yeah,
• 4:42
  lavender.
• 4:43
  You're
• 4:43
  thinking
• 4:43
  of
• 4:43
  lavender,
• 4:44
  maybe.
• 4:44
  Oh,
• 4:45
  lilac.
• 4:46
  Yeah,
• 4:46
  lavender
• 4:46
  and
• 4:46
  lilac
• 4:47
  kind
• 4:47
  of
• 4:47
  go.
• 4:47
  Hand
• 4:48
  in
• 4:48
  hand,
• 4:48
  though.
• 4:48
  Oh,
• 4:48
  they're
• 4:49
  in
• 4:49
  the
• 4:49
  same
• 4:49
  color
• 4:49
  wheel.
• 4:50
  For
• 4:50
  sure.
• 4:50
  For
• 4:51
  sure.
• 4:51
  Definitely
• 4:51
  the
• 4:51
  same
• 4:52
  ballpark,
• 4:52
  right?
• 4:53
  All
• 4:53
  right,
• 4:53
  well,
• 4:53
  let's
• 4:53
  get
• 4:54
  to
• 4:54
  today's
• 4:54
  headlines.
• 4:55
  Today,
• 4:55
  we've
• 4:56
  got
• 4:56
  news
• 4:56
  on,
• 4:56
  and
• 4:57
  I'm
• 4:57
  pumped
• 4:57
  about
• 4:57
  today's
• 4:58
  headlines.
• 4:58
  I
• 4:58
  think
• 4:58
  this
• 4:59
  is.
• 4:59
  I've.
• 4:59
  I
• 5:00
  got
• 5:00
  really
• 5:00
  excited
• 5:01
  preparing
• 5:01
  for
• 5:01
  this
• 5:01
  podcast.
• 5:02
  So
• 5:02
  today
• 5:03
  we've
• 5:03
  got
• 5:03
  news
• 5:03
  on
• 5:04
  Google
• 5:04
  Shopping's
• 5:05
  big
• 5:05
  new
• 5:06
  transformation.
• 5:07
  Amazon
• 5:08
  bundling
• 5:08
  online
• 5:09
  shopping
• 5:09
  of
• 5:09
  food
• 5:10
  with
• 5:10
  non
• 5:10
  food
• 5:11
  items.
• 5:11
  JD
• 5:12
  Sports
• 5:12
  new
• 5:13
  pre
• 5:13
  owned
• 5:13
  sneaker
• 5:14
  program.
• 5:15
  Amazon
• 5:15
  testing
• 5:16
  on
• 5:16
  site
• 5:16
  robotic
• 5:17
  warehouses
• 5:17
  at
• 5:18
  Whole
• 5:18
  Foods
• 5:18
  so
• 5:19
  customers
• 5:19
  can
• 5:19
  pick
• 5:19
  up
• 5:20
  other
• 5:20
  items
• 5:20
  that
• 5:21
  Whole
• 5:21
  Foods
• 5:22
  doesn't
• 5:22
  carry
• 5:23
  at
• 5:23
  checkout.
• 5:24
  Hmm.
• 5:24
  But
• 5:25
  we
• 5:25
  begin
• 5:25
  today
• 5:26
  with
• 5:26
  big
• 5:26
  news
• 5:27
  that
• 5:27
  leaves
• 5:27
  a
• 5:27
  little
• 5:28
  bit
• 5:28
  of
• 5:28
  a
• 5:28
  hole
• 5:28
  in
• 5:28
  our
• 5:29
  hearts
• 5:29
  and
• 5:30
  all
• 5:30
  right.
• 5:31
  Chris,
• 5:31
  headline
• 5:31
  number
• 5:31
  one.
• 5:32
  That
• 5:32
  is
• 5:33
  right.
• 5:33
  Grabango
• 5:34
  has
• 5:34
  called
• 5:34
  it
• 5:35
  quits.
• 5:35
  According
• 5:35
  to
• 5:35
  Payments
• 5:36
  Dive,
• 5:36
  Grabango,
• 5:36
  the
• 5:37
  automated
• 5:37
  checkout
• 5:38
  technology
• 5:38
  company
• 5:38
  whose
• 5:39
  software
• 5:39
  was
• 5:39
  used
• 5:40
  by
• 5:40
  Aldi
• 5:40
  and
• 5:41
  piloted
• 5:41
  in
• 5:41
  several
• 5:42
  us
• 5:42
  convenience
• 5:42
  store
• 5:43
  chains,
• 5:43
  has
• 5:44
  permanently
• 5:44
  ceased
• 5:45
  operations.
• 5:46
  Grabango's
• 5:46
  technology
• 5:47
  Washington,
• 5:47
  similar
• 5:47
  to
• 5:48
  Amazon
• 5:48
  just
• 5:48
  walk
• 5:48
  out
• 5:49
  tech,
• 5:49
  and
• 5:49
  that
• 5:49
  it
• 5:49
  kept
• 5:50
  track
• 5:50
  of
• 5:50
  what
• 5:50
  shoppers
• 5:51
  picked
• 5:51
  up
• 5:51
  inside
• 5:51
  the
• 5:52
  store
• 5:52
  as
• 5:52
  soon
• 5:52
  as
• 5:52
  they
• 5:53
  entered.
• 5:53
  And
• 5:54
  then
• 5:54
  when
• 5:54
  ready
• 5:54
  to
• 5:54
  leave,
• 5:55
  customers
• 5:55
  would
• 5:55
  scan
• 5:56
  a
• 5:56
  code
• 5:56
  in
• 5:56
  the
• 5:56
  Grabango
• 5:57
  mobile
• 5:57
  app
• 5:58
  and
• 5:58
  their
• 5:58
  payment
• 5:58
  would
• 5:59
  automatically
• 5:59
  process.
• 6:00
  However,
• 6:00
  unlike
• 6:01
  Amazon,
• 6:01
  Grabango's
• 6:02
  technology
• 6:03
  also
• 6:03
  did
• 6:03
  not
• 6:03
  rely
• 6:04
  on
• 6:04
  weight
• 6:04
  sensors
• 6:05
  within
• 6:05
  stores
• 6:05
  shelves
• 6:06
  and
• 6:06
  used
• 6:07
  cameras
• 6:08
  only.
• 6:08
  Chris
• 6:09
  Grabango
• 6:10
  shut
• 6:10
  down
• 6:10
  this
• 6:10
  week.
• 6:11
  Amazon
• 6:11
  called
• 6:11
  it
• 6:12
  quits
• 6:12
  on
• 6:12
  some
• 6:12
  just
• 6:12
  walk
• 6:13
  out
• 6:13
  tech,
• 6:13
  or
• 6:13
  called
• 6:14
  it's
• 6:14
  just
• 6:14
  walk
• 6:14
  out
• 6:14
  technology
• 6:15
  tech
• 6:16
  cumbersome
• 6:17
  last
• 6:17
  week.
• 6:18
  And
• 6:18
  so
• 6:18
  I
• 6:18
  have
• 6:18
  to
• 6:19
  ask
• 6:19
  you,
• 6:19
  is
• 6:19
  this
• 6:19
  the
• 6:20
  final
• 6:20
  nail
• 6:20
  in
• 6:21
  the
• 6:21
  coffin
• 6:21
  of
• 6:21
  fixed
• 6:22
  position
• 6:22
  camera
• 6:22
  based
• 6:23
  just
• 6:23
  walk
• 6:23
  out
• 6:23
  systems?
• 6:25
  Oh,
• 6:25
  wow.
• 6:25
  And
• 6:26
  you're
• 6:26
  starting
• 6:26
  me
• 6:26
  off
• 6:26
  hot.
• 6:27
  Um,
• 6:28
  I
• 6:28
  think,
• 6:29
  sadly,
• 6:29
  I
• 6:30
  think
• 6:30
  very,
• 6:30
  very
• 6:31
  sadly,
• 6:31
  I,
• 6:31
  I
• 6:32
  think
• 6:32
  I'm
• 6:32
  going
• 6:32
  to
• 6:32
  actually
• 6:33
  say
• 6:33
  that
• 6:33
  it
• 6:33
  is,
• 6:33
  I'm
• 6:34
  going
• 6:34
  to
• 6:34
  make.
• 6:34
  This
• 6:34
  is
• 6:34
  it.
• 6:35
  I
• 6:35
  think
• 6:35
  it
• 6:36
  is.
• 6:36
  I
• 6:36
  think
• 6:36
  this
• 6:36
  is
• 6:36
  the
• 6:36
  nail
• 6:37
  in
• 6:37
  the
• 6:37
  coffin
• 6:37
  quite
• 6:38
  simply
• 6:38
  for
• 6:38
  the
• 6:38
  fact
• 6:39
  that
• 6:39
  just
• 6:40
  walking
• 6:40
  out
• 6:40
  of
• 6:40
  a
• 6:40
  store,
• 6:41
  as
• 6:41
  we
• 6:41
  talked
• 6:41
  about
• 6:41
  last
• 6:42
  week,
• 6:42
  isn't
• 6:42
  that
• 6:42
  valuable
• 6:43
  of
• 6:43
  an
• 6:43
  idea
• 6:44
  to
• 6:44
  consumers
• 6:45
  as
• 6:45
  a
• 6:45
  point
• 6:45
  of
• 6:45
  differentiation
• 6:47
  and
• 6:47
  also,
• 6:47
  perhaps
• 6:48
  more
• 6:48
  importantly,
• 6:48
  all
• 6:49
  the
• 6:49
  other
• 6:49
  benefits
• 6:50
  of
• 6:50
  the
• 6:50
  cameras,
• 6:50
  specifically
• 6:51
  pricing
• 6:52
  and
• 6:52
  inventory
• 6:52
  accuracy,
• 6:53
  can
• 6:53
  all
• 6:54
  be
• 6:54
  accomplished
• 6:54
  more
• 6:54
  simply
• 6:55
  and
• 6:55
  easily
• 6:56
  and
• 6:56
  cost
• 6:56
  effectively
• 6:57
  with
• 6:57
  other
• 6:57
  systems,
• 6:58
  especially
• 6:58
  via
• 6:59
  in
• 6:59
  store
• 6:59
  robotics.
• 7:00
  Right,
• 7:00
  right.
• 7:01
  Talk
• 7:01
  about
• 7:01
  that
• 7:01
  a
• 7:01
  lot
• 7:01
  on
• 7:02
  our
• 7:02
  show.
• 7:02
  So,
• 7:02
  so
• 7:03
  the
• 7:03
  implications
• 7:03
  of
• 7:03
  all
• 7:04
  this,
• 7:04
  of
• 7:04
  all
• 7:05
  of
• 7:05
  this
• 7:05
  from
• 7:05
  this
• 7:05
  announcement
• 7:06
  from
• 7:06
  Gabango
• 7:06
  are
• 7:07
  big
• 7:08
  in
• 7:08
  my
• 7:08
  mind
• 7:08
  because
• 7:09
  Grabango
• 7:09
  was
• 7:09
  actually
• 7:10
  trying
• 7:10
  to
• 7:10
  do
• 7:10
  it
• 7:11
  in
• 7:11
  the
• 7:11
  least
• 7:11
  capital
• 7:11
  intensive
• 7:12
  way.
• 7:12
  Like
• 7:12
  you
• 7:13
  mentioned,
• 7:13
  they're
• 7:13
  doing
• 7:13
  it
• 7:13
  without
• 7:14
  shelf
• 7:14
  sensors,
• 7:15
  but
• 7:15
  yet
• 7:15
  they
• 7:15
  still
• 7:16
  had
• 7:16
  trouble
• 7:16
  getting
• 7:17
  traction.
• 7:17
  So
• 7:18
  my
• 7:18
  prediction,
• 7:19
  I'm
• 7:19
  going
• 7:19
  to
• 7:19
  be
• 7:19
  bold
• 7:19
  here,
• 7:20
  my
• 7:20
  prediction,
• 7:20
  bold
• 7:21
  right
• 7:21
  at
• 7:21
  the
• 7:21
  start
• 7:21
  of
• 7:21
  this
• 7:21
  podcast,
• 7:22
  my
• 7:23
  prediction
• 7:23
  is
• 7:23
  that
• 7:24
  all
• 7:24
  the
• 7:24
  activity
• 7:24
  in
• 7:24
  this
• 7:25
  area
• 7:25
  is
• 7:25
  going
• 7:25
  to
• 7:26
  cease,
• 7:26
  particularly
• 7:27
  among
• 7:27
  grocers,
• 7:28
  and
• 7:28
  that
• 7:28
  more
• 7:29
  investment
• 7:29
  and
• 7:29
  energy
• 7:30
  will
• 7:30
  be
• 7:30
  put
• 7:31
  towards
• 7:31
  things
• 7:31
  like
• 7:32
  in
• 7:32
  store
• 7:32
  robotics,
• 7:32
  which,
• 7:33
  as
• 7:33
  I've
• 7:33
  said
• 7:33
  before,
• 7:34
  will
• 7:35
  make
• 7:35
  2025
• 7:36
  the
• 7:36
  year
• 7:36
  of
• 7:36
  the
• 7:36
  in
• 7:36
  store
• 7:37
  robot,
• 7:37
  because
• 7:38
  just
• 7:39
  walk
• 7:39
  out
• 7:39
  systems
• 7:39
  are
• 7:39
  getting
• 7:40
  pulled
• 7:40
  back.
• 7:40
  Robotic
• 7:41
  implementations
• 7:41
  are
• 7:42
  already
• 7:42
  on
• 7:42
  the
• 7:42
  rise.
• 7:42
  You're
• 7:43
  seeing
• 7:43
  them
• 7:43
  go
• 7:43
  from
• 7:44
  grocers
• 7:44
  to
• 7:44
  warehouse
• 7:45
  clubs.
• 7:46
  The
• 7:46
  trend
• 7:47
  is
• 7:47
  already
• 7:47
  heading
• 7:47
  in
• 7:47
  that
• 7:48
  direction.
• 7:48
  And
• 7:48
  this
• 7:49
  news
• 7:49
  just
• 7:49
  further
• 7:50
  intensifies
• 7:51
  that
• 7:51
  trend,
• 7:52
  in
• 7:52
  my
• 7:52
  opinion.
• 7:53
  Yeah,
• 7:53
  I
• 7:53
  agree.
• 7:53
  I
• 7:54
  mean,
• 7:54
  I
• 7:54
  think
• 7:54
  that,
• 7:55
  you
• 7:55
  know,
• 7:55
  retailers,
• 7:56
  like
• 7:56
  we've
• 7:56
  talked
• 7:56
  about
• 7:57
  multiple
• 7:57
  times,
• 7:57
  they
• 7:58
  really
• 7:58
  have
• 7:58
  had
• 7:58
  to
• 7:58
  focus,
• 7:59
  you
• 8:00
  know,
• 8:00
  shifting
• 8:00
  their
• 8:01
  technology
• 8:01
  investments
• 8:02
  to
• 8:02
  things
• 8:02
  that
• 8:03
  are
• 8:03
  really
• 8:03
  impacting
• 8:04
  their
• 8:04
  core
• 8:04
  business.
• 8:04
  And
• 8:05
  to
• 8:05
  your
• 8:05
  point,
• 8:05
  like,
• 8:06
  this
• 8:06
  is,
• 8:06
  this
• 8:06
  is
• 8:07
  still
• 8:07
  kind
• 8:07
  of
• 8:07
  something
• 8:08
  on
• 8:08
  the
• 8:08
  roadmap
• 8:09
  that
• 8:09
  was
• 8:09
  more
• 8:09
  of
• 8:09
  a,
• 8:09
  like,
• 8:10
  very
• 8:10
  R
• 8:11
  and
• 8:11
  D
• 8:11
  heavy.
• 8:12
  Nice
• 8:12
  to
• 8:12
  have
• 8:12
  even
• 8:13
  some
• 8:13
  of
• 8:13
  these
• 8:13
  Grabango
• 8:14
  stores
• 8:14
  that
• 8:14
  they
• 8:14
  were
• 8:14
  piloting.
• 8:15
  It
• 8:15
  wasn't
• 8:15
  the
• 8:16
  only
• 8:16
  way
• 8:16
  to
• 8:17
  shop
• 8:17
  those
• 8:17
  stores
• 8:18
  either.
• 8:18
  So
• 8:18
  I
• 8:18
  think
• 8:18
  that's
• 8:19
  the
• 8:19
  key
• 8:19
  thing.
• 8:19
  Like,
• 8:20
  it
• 8:20
  was
• 8:20
  still
• 8:21
  in
• 8:21
  test
• 8:21
  mode.
• 8:21
  It
• 8:22
  didn't
• 8:22
  seem
• 8:22
  like
• 8:22
  they
• 8:23
  were.
• 8:23
  You
• 8:23
  know,
• 8:23
  these
• 8:24
  retailers
• 8:24
  were
• 8:24
  willing
• 8:24
  to,
• 8:25
  like,
• 8:25
  go
• 8:25
  all
• 8:25
  in
• 8:25
  on
• 8:26
  it,
• 8:26
  too.
• 8:26
  And
• 8:27
  I
• 8:27
  think
• 8:27
  that,
• 8:27
  for
• 8:28
  me,
• 8:28
  it's
• 8:28
  not
• 8:29
  a
• 8:29
  no,
• 8:30
  this
• 8:30
  technology
• 8:31
  is
• 8:31
  never
• 8:31
  going
• 8:32
  to
• 8:32
  happen
• 8:32
  again
• 8:33
  or
• 8:33
  that
• 8:33
  it's.
• 8:33
  We're
• 8:34
  not
• 8:34
  going
• 8:34
  to
• 8:34
  see
• 8:34
  it
• 8:34
  pop
• 8:34
  up
• 8:35
  again.
• 8:35
  I
• 8:35
  just
• 8:35
  think
• 8:35
  that
• 8:36
  because
• 8:36
  of
• 8:37
  the
• 8:37
  things
• 8:37
  you
• 8:37
  said,
• 8:37
  you
• 8:38
  know,
• 8:38
  there's
• 8:38
  other
• 8:38
  ways
• 8:39
  that
• 8:39
  you
• 8:39
  can
• 8:39
  achieve
• 8:40
  some
• 8:40
  of
• 8:40
  the
• 8:40
  benefits
• 8:41
  that
• 8:41
  this
• 8:42
  provides,
• 8:43
  like
• 8:44
  robotics,
• 8:45
  like
• 8:46
  controlled
• 8:46
  entry
• 8:47
  and
• 8:47
  exit
• 8:47
  and
• 8:47
  other
• 8:48
  things
• 8:48
  that
• 8:48
  don't
• 8:48
  require
• 8:49
  as
• 8:49
  much
• 8:50
  capital
• 8:50
  investment
• 8:51
  right
• 8:51
  now
• 8:51
  from
• 8:51
  retailers
• 8:52
  that
• 8:52
  they
• 8:52
  just
• 8:52
  don't
• 8:52
  have.
• 8:53
  They
• 8:53
  just
• 8:53
  have
• 8:53
  to
• 8:53
  focus
• 8:53
  on
• 8:54
  other
• 8:54
  things,
• 8:54
  like
• 8:55
  labor
• 8:55
  shortages
• 8:56
  shrink
• 8:57
  all
• 8:57
  these
• 8:57
  other
• 8:57
  things,
• 8:58
  and
• 8:58
  there
• 8:58
  are
• 8:58
  ways
• 8:58
  to
• 8:58
  do
• 8:59
  that
• 8:59
  more
• 8:59
  affordably
• 9:00
  than
• 9:00
  I
• 9:00
  think
• 9:00
  this
• 9:01
  technology,
• 9:01
  unfortunately,
• 9:03
  we're
• 9:03
  so
• 9:03
  big
• 9:04
  on
• 9:04
  it.
• 9:04
  I'm
• 9:04
  so
• 9:04
  sad
• 9:05
  to
• 9:05
  make
• 9:06
  this
• 9:06
  the
• 9:07
  final,
• 9:07
  but.
• 9:09
  But
• 9:09
  you're
• 9:09
  kind
• 9:09
  of
• 9:10
  feeling
• 9:10
  that
• 9:10
  way,
• 9:10
  too,
• 9:10
  then.
• 9:11
  Yeah,
• 9:12
  yeah,
• 9:12
  I
• 9:12
  think,
• 9:13
  yeah.
• 9:13
  I
• 9:14
  mean,
• 9:14
  to
• 9:14
  your
• 9:14
  point,
• 9:14
  like,
• 9:15
  even
• 9:15
  though
• 9:15
  we
• 9:15
  talked
• 9:15
  about
• 9:16
  last
• 9:16
  week,
• 9:16
  Sam's
• 9:16
  club's
• 9:17
  exit
• 9:17
  setup,
• 9:18
  you
• 9:18
  know,
• 9:18
  which
• 9:19
  uses
• 9:19
  some
• 9:19
  computer
• 9:20
  vision,
• 9:20
  but
• 9:20
  uses
• 9:20
  it
• 9:21
  in
• 9:21
  a
• 9:21
  different
• 9:21
  way
• 9:21
  with
• 9:21
  scan
• 9:22
  and
• 9:22
  go
• 9:22
  or
• 9:22
  even
• 9:22
  Instacart
• 9:23
  smart
• 9:23
  card,
• 9:24
  you
• 9:24
  can
• 9:24
  still
• 9:24
  get
• 9:24
  at
• 9:25
  that
• 9:25
  in
• 9:25
  the
• 9:25
  long
• 9:26
  run
• 9:26
  in
• 9:26
  a
• 9:26
  very
• 9:26
  simpler,
• 9:27
  less
• 9:27
  capitally
• 9:28
  intensive
• 9:28
  way
• 9:29
  to
• 9:29
  do
• 9:29
  it.
• 9:30
  And,
• 9:30
  you
• 9:30
  know,
• 9:30
  you
• 9:30
  just
• 9:30
  get
• 9:30
  down
• 9:31
  to
• 9:31
  it,
• 9:31
  like,
• 9:31
  keeping
• 9:31
  all
• 9:32
  those
• 9:32
  items
• 9:33
  tracked
• 9:33
  in
• 9:33
  a
• 9:34
  store
• 9:34
  with
• 9:34
  a
• 9:34
  degree
• 9:34
  of
• 9:35
  accuracy
• 9:35
  that
• 9:35
  you
• 9:35
  need,
• 9:36
  and.
• 9:36
  And
• 9:37
  then
• 9:37
  the
• 9:38
  impact
• 9:38
  it
• 9:38
  puts
• 9:38
  on
• 9:38
  merchandising,
• 9:39
  like
• 9:39
  Amazon
• 9:39
  talked
• 9:40
  about,
• 9:40
  just
• 9:40
  seems
• 9:40
  like
• 9:40
  it's
• 9:40
  really
• 9:41
  hard.
• 9:41
  Yeah.
• 9:42
  Yeah,
• 9:42
  I
• 9:43
  agree.
• 9:43
  Well,
• 9:44
  we'll
• 9:44
  see.
• 9:44
  We'll
• 9:44
  see
• 9:44
  what
• 9:45
  happens
• 9:45
  and
• 9:45
  follow
• 9:45
  suit,
• 9:46
  but,
• 9:46
  yeah,
• 9:46
  Amazon
• 9:47
  closed
• 9:47
  some
• 9:47
  ghost
• 9:47
  stores
• 9:48
  this
• 9:48
  past
• 9:48
  week,
• 9:49
  too.
• 9:50
  It's
• 9:50
  not
• 9:51
  great.
• 9:52
  Yeah.
• 9:53
  And,
• 9:53
  well,
• 9:53
  and
• 9:53
  you
• 9:54
  know
• 9:54
  what,
• 9:54
  though?
• 9:54
  We'll
• 9:54
  always
• 9:54
  have
• 9:55
  Germany.
• 9:55
  We'll
• 9:55
  always
• 9:56
  have
• 9:56
  our
• 9:56
  summer
• 9:56
  of
• 9:57
  2020.
• 9:58
  We
• 9:58
  will
• 9:59
  try
• 9:59
  out
• 10:00
  all
• 10:00
  these
• 10:00
  different
• 10:00
  stores.
• 10:01
  All
• 10:01
  right,
• 10:02
  headline
• 10:02
  number
• 10:02
  two,
• 10:03
  Google
• 10:04
  Shopping
• 10:05
  announced
• 10:05
  some
• 10:05
  big
• 10:06
  changes
• 10:06
  yesterday.
• 10:07
  According
• 10:08
  to
• 10:08
  a
• 10:08
  company
• 10:08
  blog
• 10:09
  post
• 10:09
  penned
• 10:09
  by
• 10:10
  Sean
• 10:10
  Scott,
• 10:11
  good
• 10:11
  alliterative
• 10:12
  name
• 10:13
  the
• 10:13
  VP
• 10:13
  GM
• 10:14
  of
• 10:14
  Google
• 10:14
  Shopping,
• 10:15
  a
• 10:15
  number
• 10:15
  of
• 10:16
  changes
• 10:16
  are
• 10:16
  coming,
• 10:17
  and
• 10:17
  here
• 10:17
  is
• 10:18
  how
• 10:18
  they
• 10:18
  work.
• 10:19
  Say,
• 10:19
  for
• 10:19
  example,
• 10:20
  Ann,
• 10:20
  you
• 10:20
  were
• 10:21
  to
• 10:21
  search
• 10:21
  for
• 10:21
  men's
• 10:22
  winter
• 10:22
  jacket
• 10:22
  for
• 10:23
  Seattle.
• 10:24
  And
• 10:24
  then
• 10:24
  Google
• 10:24
  will
• 10:25
  now
• 10:25
  provide
• 10:25
  an
• 10:25
  AI
• 10:26
  brief
• 10:26
  with
• 10:26
  the
• 10:26
  most
• 10:27
  important
• 10:27
  things
• 10:27
  you
• 10:27
  should
• 10:27
  know
• 10:28
  before
• 10:28
  investing
• 10:28
  in
• 10:29
  a
• 10:29
  new
• 10:29
  coat
• 10:29
  for
• 10:30
  this
• 10:30
  climate.
• 10:30
  It'll
• 10:31
  show
• 10:31
  products
• 10:31
  recommended
• 10:32
  by
• 10:32
  sources
• 10:32
  from
• 10:32
  across
• 10:33
  the
• 10:33
  web
• 10:33
  and
• 10:33
  an
• 10:34
  explanation
• 10:34
  of
• 10:34
  why
• 10:35
  they're
• 10:35
  a
• 10:35
  fit
• 10:35
  for
• 10:35
  your
• 10:36
  needs.
• 10:36
  You
• 10:36
  also
• 10:36
  see
• 10:37
  categories
• 10:37
  that
• 10:37
  give
• 10:37
  you
• 10:38
  a
• 10:38
  more
• 10:38
  organized
• 10:38
  view
• 10:39
  of
• 10:39
  the
• 10:39
  types
• 10:39
  of
• 10:39
  jackets
• 10:40
  to
• 10:40
  consider.
• 10:41
  And
• 10:41
  for
• 10:42
  those
• 10:42
  who
• 10:42
  want
• 10:42
  to
• 10:42
  research
• 10:43
  more
• 10:43
  deeply
• 10:43
  on
• 10:43
  the
• 10:43
  web,
• 10:44
  you
• 10:44
  can
• 10:44
  also
• 10:45
  easily
• 10:45
  click
• 10:45
  through
• 10:46
  to
• 10:46
  relevant
• 10:47
  articles,
• 10:47
  which
• 10:47
  is
• 10:47
  a
• 10:48
  key
• 10:48
  point.
• 10:48
  In
• 10:48
  addition,
• 10:50
  your
• 10:50
  results
• 10:50
  will
• 10:51
  also
• 10:51
  include
• 10:51
  dynamic
• 10:52
  filters
• 10:53
  that
• 10:53
  let
• 10:53
  you
• 10:53
  zero
• 10:54
  in
• 10:54
  on
• 10:54
  your
• 10:55
  preferences,
• 10:55
  like
• 10:55
  if
• 10:56
  you
• 10:56
  need
• 10:56
  a
• 10:56
  certain
• 10:56
  size
• 10:56
  or
• 10:57
  want
• 10:57
  something
• 10:57
  available
• 10:58
  near
• 10:58
  you.
• 10:58
  Also
• 10:59
  important.
• 10:59
  And
• 11:00
  finally,
• 11:00
  Ann,
• 11:00
  because
• 11:01
  I
• 11:01
  know
• 11:01
  you
• 11:01
  were
• 11:02
  curious,
• 11:02
  I
• 11:03
  know
• 11:03
  how
• 11:03
  big
• 11:03
  of
• 11:03
  a
• 11:03
  Google
• 11:04
  fan
• 11:04
  you
• 11:04
  are.
• 11:05
  What
• 11:05
  about
• 11:05
  pricing?
• 11:06
  I'm
• 11:06
  sure
• 11:06
  that's
• 11:06
  what's
• 11:06
  going
• 11:06
  on
• 11:07
  in
• 11:07
  your
• 11:07
  head.
• 11:07
  Oh,
• 11:07
  yes,
• 11:08
  I
• 11:08
  want
• 11:08
  to
• 11:08
  know
• 11:08
  shopping
• 11:09
  feature.
• 11:09
  You
• 11:10
  want
• 11:10
  to
• 11:10
  know,
• 11:10
  right?
• 11:10
  Yes.
• 11:11
  The
• 11:11
  new
• 11:11
  Google
• 11:12
  shopping
• 11:12
  features
• 11:12
  not
• 11:13
  only
• 11:13
  include
• 11:13
  deal
• 11:13
  finding
• 11:14
  tools
• 11:14
  like
• 11:14
  price
• 11:15
  comparison,
• 11:15
  price
• 11:16
  insights,
• 11:16
  and
• 11:16
  price
• 11:17
  tracking
• 11:17
  throughout,
• 11:18
  but
• 11:18
  also
• 11:18
  a
• 11:19
  new
• 11:19
  dedicated
• 11:19
  and
• 11:19
  personalized
• 11:20
  deal
• 11:20
  page
• 11:21
  where
• 11:21
  you
• 11:21
  can
• 11:21
  browse
• 11:22
  deals
• 11:22
  for
• 11:22
  you
• 11:23
  by
• 11:23
  just
• 11:23
  clicking
• 11:24
  the
• 11:24
  deals
• 11:24
  link
• 11:24
  at
• 11:25
  the
• 11:25
  top
• 11:25
  of
• 11:25
  your
• 11:25
  page
• 11:26
  to
• 11:26
  explore.
• 11:27
  All
• 11:27
  right,
• 11:27
  ad,
• 11:27
  since
• 11:28
  you
• 11:28
  started
• 11:28
  me
• 11:28
  off
• 11:28
  hot,
• 11:29
  I'm
• 11:29
  coming
• 11:29
  in
• 11:29
  hot,
• 11:30
  and
• 11:30
  I'm
• 11:30
  going
• 11:30
  to
• 11:30
  put
• 11:30
  you
• 11:30
  on
• 11:31
  the
• 11:31
  spot
• 11:31
  this
• 11:31
  week.
• 11:31
  This
• 11:32
  is
• 11:32
  not
• 11:32
  the
• 11:32
  official
• 11:32
  a
• 11:33
  and
• 11:33
  M
• 11:33
  put
• 11:33
  you
• 11:33
  on
• 11:33
  the
• 11:33
  spot
• 11:34
  question.
• 11:34
  This
• 11:34
  is
• 11:34
  the
• 11:35
  Walton
• 11:35
  put
• 11:35
  you
• 11:35
  on
• 11:35
  the
• 11:35
  spot
• 11:36
  question.
• 11:37
  Junkyard
• 11:38
  version.
• 11:38
  The
• 11:39
  junkyard
• 11:39
  version
• 11:39
  of
• 11:39
  the
• 11:40
  a
• 11:40
  and
• 11:40
  M
• 11:40
  put
• 11:40
  you
• 11:40
  on
• 11:40
  the
• 11:40
  spot.
• 11:41
  Yes.
• 11:41
  Okay.
• 11:42
  Exactly
• 11:42
  right.
• 11:42
  Last
• 11:43
  yes,
• 11:43
  I'm
• 11:43
  going
• 11:43
  to
• 11:43
  hold
• 11:43
  your
• 11:43
  feet
• 11:44
  to
• 11:44
  the
• 11:44
  fire.
• 11:44
  And
• 11:44
  because
• 11:44
  last
• 11:45
  week
• 11:45
  you
• 11:45
  said
• 11:45
  Google's
• 11:46
  lens
• 11:46
  announcement
• 11:47
  was
• 11:47
  a
• 11:48
  headline
• 11:48
  of
• 11:48
  the
• 11:48
  year
• 11:48
  candidate,
• 11:49
  so
• 11:49
  does
• 11:50
  this
• 11:50
  week's
• 11:50
  Google
• 11:51
  shopping
• 11:51
  headline
• 11:52
  rank
• 11:52
  higher
• 11:53
  or
• 11:53
  lower
• 11:53
  in
• 11:54
  your
• 11:54
  estimation
• 11:55
  than
• 11:55
  Google
• 11:55
  Lens
• 11:56
  did
• 11:56
  last
• 11:56
  week
• 11:56
  in
• 11:57
  terms
• 11:57
  of
• 11:57
  the
• 11:57
  long
• 11:57
  term
• 11:58
  impact
• 11:58
  on
• 11:58
  retail
• 11:58
  scale?
• 11:59
  The
• 11:59
  floor
• 11:59
  is
• 11:59
  yours.
• 12:00
  Yes,
• 12:01
  I
• 12:01
  would
• 12:01
  say.
• 12:02
  Let
• 12:02
  me
• 12:02
  clarify.
• 12:03
  I
• 12:03
  think
• 12:03
  that
• 12:03
  the
• 12:04
  component
• 12:04
  of
• 12:04
  the
• 12:05
  headline
• 12:05
  of
• 12:05
  the
• 12:05
  year
• 12:06
  last
• 12:06
  week
• 12:06
  with
• 12:06
  Google
• 12:07
  Lens
• 12:07
  was
• 12:08
  really
• 12:08
  more
• 12:08
  about
• 12:09
  how
• 12:10
  it's
• 12:10
  going
• 12:10
  to
• 12:11
  be
• 12:11
  a
• 12:11
  key
• 12:11
  component
• 12:12
  to
• 12:12
  changing
• 12:13
  how
• 12:13
  we
• 12:13
  search.
• 12:14
  And
• 12:14
  that's
• 12:14
  really
• 12:14
  a
• 12:15
  combination
• 12:15
  of
• 12:15
  both
• 12:16
  using
• 12:16
  visual
• 12:17
  elements
• 12:17
  to
• 12:17
  search
• 12:18
  in
• 12:18
  conjunction
• 12:19
  with
• 12:19
  the
• 12:19
  ability
• 12:20
  to
• 12:20
  use
• 12:21
  text
• 12:22
  search
• 12:24
  in
• 12:24
  that
• 12:24
  whole
• 12:25
  search
• 12:25
  experience,
• 12:26
  to
• 12:26
  use
• 12:26
  voice
• 12:27
  to
• 12:27
  help
• 12:27
  you
• 12:27
  search.
• 12:27
  And
• 12:28
  so
• 12:28
  I
• 12:29
  don't
• 12:29
  think
• 12:29
  that
• 12:29
  they're
• 12:29
  mutually
• 12:30
  exclusive.
• 12:30
  I
• 12:30
  think
• 12:31
  this
• 12:31
  is
• 12:31
  probably
• 12:32
  the
• 12:32
  headline.
• 12:33
  But
• 12:34
  lens
• 12:34
  is
• 12:34
  a
• 12:34
  key
• 12:35
  component
• 12:35
  of
• 12:35
  this
• 12:35
  announcement,
• 12:36
  too,
• 12:36
  because
• 12:37
  to
• 12:38
  me,
• 12:38
  this
• 12:38
  ultimately
• 12:39
  signals
• 12:40
  Google
• 12:41
  is
• 12:41
  changing
• 12:42
  where
• 12:42
  we
• 12:42
  go
• 12:43
  to
• 12:43
  search
• 12:43
  when
• 12:44
  we're
• 12:44
  shopping
• 12:44
  for
• 12:44
  things.
• 12:45
  And
• 12:45
  the
• 12:46
  key
• 12:46
  thing
• 12:46
  that's
• 12:46
  differentiated
• 12:47
  between
• 12:47
  Google
• 12:48
  and
• 12:48
  Amazon
• 12:48
  here
• 12:49
  is
• 12:49
  that
• 12:49
  Google
• 12:50
  is
• 12:50
  enabling
• 12:51
  discovery
• 12:52
  and
• 12:52
  like
• 12:53
  your
• 12:53
  seek
• 12:54
  and
• 12:54
  destroy
• 12:54
  mission,
• 12:54
  as
• 12:55
  you
• 12:55
  would
• 12:55
  say,
• 12:55
  Chris,
• 12:55
  to
• 12:56
  find
• 12:56
  that
• 12:57
  product
• 12:57
  and
• 12:57
  take
• 12:57
  it
• 12:58
  home
• 12:58
  with
• 12:58
  you.
• 12:58
  And
• 12:58
  so
• 12:58
  I
• 12:59
  think
• 12:59
  that's
• 12:59
  what's
• 13:00
  fundamental
• 13:00
  here
• 13:01
  about
• 13:01
  what
• 13:02
  Google
• 13:02
  is
• 13:02
  doing.
• 13:03
  I
• 13:03
  think
• 13:04
  it's
• 13:04
  just
• 13:04
  going
• 13:04
  to
• 13:04
  keep
• 13:05
  getting
• 13:05
  better
• 13:05
  as
• 13:05
  the
• 13:06
  algorithm
• 13:06
  learns
• 13:07
  more
• 13:07
  and
• 13:07
  the
• 13:07
  product
• 13:07
  descriptions
• 13:08
  get
• 13:08
  better
• 13:08
  and
• 13:09
  companies
• 13:09
  start
• 13:09
  to
• 13:09
  feed
• 13:10
  some
• 13:10
  of
• 13:11
  the
• 13:11
  content
• 13:12
  that's
• 13:12
  in
• 13:12
  these
• 13:12
  algorithms.
• 13:13
  And
• 13:13
  I
• 13:13
  think
• 13:14
  lastly,
• 13:14
  this
• 13:15
  also
• 13:15
  makes
• 13:15
  a
• 13:15
  case
• 13:16
  again
• 13:16
  for
• 13:16
  own
• 13:16
  it
• 13:16
  or
• 13:17
  another
• 13:17
  platform
• 13:17
  that
• 13:18
  we've
• 13:18
  talked
• 13:18
  about
• 13:18
  on
• 13:18
  the
• 13:18
  show
• 13:19
  multiple
• 13:19
  times,
• 13:20
  because
• 13:20
  you,
• 13:21
  as
• 13:21
  the,
• 13:21
  the
• 13:22
  owner
• 13:22
  of
• 13:22
  the
• 13:22
  product,
• 13:23
  as
• 13:23
  the
• 13:23
  person
• 13:23
  selling
• 13:23
  this
• 13:24
  product,
• 13:24
  you
• 13:24
  have
• 13:25
  so
• 13:25
  much
• 13:25
  more
• 13:25
  data
• 13:25
  about
• 13:26
  that
• 13:26
  that
• 13:26
  you
• 13:26
  can
• 13:26
  start
• 13:26
  to
• 13:27
  feed
• 13:27
  into
• 13:27
  the
• 13:27
  shopping
• 13:28
  experience
• 13:28
  that
• 13:29
  will
• 13:29
  ultimately
• 13:30
  make
• 13:30
  that
• 13:30
  better
• 13:30
  for
• 13:31
  the
• 13:31
  consumer.
• 13:31
  So
• 13:31
  I
• 13:32
  tell
• 13:32
  go
• 13:33
  to
• 13:33
  Google
• 13:34
  shopping.com,
• 13:34
  like,
• 13:35
  go
• 13:35
  down
• 13:35
  there
• 13:36
  right
• 13:36
  now,
• 13:36
  check
• 13:36
  it
• 13:36
  out.
• 13:37
  It
• 13:37
  is
• 13:37
  so
• 13:37
  awesome.
• 13:38
  I'm
• 13:38
  so
• 13:38
  excited
• 13:39
  for
• 13:39
  this.
• 13:40
  Chris,
• 13:40
  it's
• 13:40
  a
• 13:40
  long
• 13:41
  answer
• 13:41
  to
• 13:41
  your
• 13:41
  question,
• 13:42
  but
• 13:42
  that's
• 13:42
  how
• 13:42
  I
• 13:42
  feel
• 13:43
  about
• 13:43
  it.
• 13:43
  So,
• 13:43
  so
• 13:43
  if
• 13:44
  I
• 13:44
  sum
• 13:44
  it
• 13:44
  up
• 13:44
  and
• 13:45
  you
• 13:45
  basically
• 13:45
  say
• 13:45
  this
• 13:45
  is
• 13:46
  the
• 13:46
  more
• 13:46
  important
• 13:46
  headline,
• 13:47
  this
• 13:47
  is
• 13:47
  the
• 13:47
  headline.
• 13:48
  My,
• 13:49
  my
• 13:49
  hunch,
• 13:49
  though,
• 13:49
  in
• 13:49
  fairness
• 13:50
  to
• 13:50
  you,
• 13:50
  my
• 13:50
  hunch
• 13:50
  was
• 13:51
  you
• 13:51
  already
• 13:51
  thinking
• 13:52
  about
• 13:52
  this
• 13:52
  in
• 13:53
  terms
• 13:53
  of
• 13:53
  when
• 13:53
  you
• 13:53
  were
• 13:53
  discussing
• 13:54
  last
• 13:54
  week's
• 13:54
  headline
• 13:55
  for
• 13:55
  sure,
• 13:55
  just
• 13:55
  assuming
• 13:56
  this
• 13:56
  was
• 13:56
  going
• 13:56
  to
• 13:56
  come
• 13:57
  too,
• 13:57
  right?
• 13:58
  Yes,
• 13:58
  correct,
• 13:58
  correct.
• 13:59
  Yes.
• 13:59
  And
• 14:00
  shout
• 14:00
  out
• 14:00
  to,
• 14:01
  shout
• 14:01
  out
• 14:01
  to
• 14:01
  our
• 14:01
  friends
• 14:02
  at
• 14:02
  Google
• 14:02
  shopping
• 14:02
  who
• 14:02
  are
• 14:03
  putting
• 14:03
  this
• 14:03
  on
• 14:03
  our
• 14:03
  former
• 14:03
  Target
• 14:04
  store,
• 14:04
  the
• 14:04
  future
• 14:04
  team,
• 14:05
  too.
• 14:05
  We
• 14:05
  got
• 14:05
  some
• 14:05
  people
• 14:06
  over
• 14:06
  there
• 14:06
  that
• 14:06
  are
• 14:06
  helping
• 14:07
  make
• 14:07
  this
• 14:07
  happen.
• 14:07
  So
• 14:08
  go
• 14:08
  check
• 14:08
  it
• 14:09
  out.
• 14:09
  Drive
• 14:09
  traffic
• 14:10
  to
• 14:10
  the
• 14:10
  site.
• 14:11
  Yes.
• 14:11
  Well,
• 14:12
  and
• 14:12
  I
• 14:13
  mean,
• 14:13
  I,
• 14:13
  I
• 14:13
  100%
• 14:14
  agree
• 14:14
  because
• 14:15
  I
• 14:15
  actually,
• 14:15
  I
• 14:15
  actually
• 14:15
  think
• 14:16
  this,
• 14:16
  this
• 14:16
  trumps
• 14:17
  Google
• 14:17
  Lens.
• 14:17
  And
• 14:17
  the
• 14:17
  reason
• 14:18
  I
• 14:18
  say
• 14:18
  this,
• 14:18
  because
• 14:19
  Google,
• 14:20
  because
• 14:20
  it
• 14:20
  works
• 14:21
  with
• 14:21
  Google
• 14:21
  Lens,
• 14:21
  right?
• 14:22
  I
• 14:22
  mean,
• 14:22
  Google
• 14:22
  Lens
• 14:22
  is
• 14:23
  a
• 14:23
  part
• 14:23
  of
• 14:23
  it
• 14:24
  in
• 14:24
  the
• 14:24
  broader
• 14:24
  context.
• 14:25
  And
• 14:25
  it,
• 14:25
  like
• 14:25
  you
• 14:26
  said,
• 14:26
  it
• 14:26
  ultimately
• 14:26
  changes
• 14:26
  how
• 14:27
  consumers
• 14:27
  search
• 14:27
  and
• 14:27
  buy
• 14:28
  products
• 14:28
  regardless
• 14:29
  of
• 14:29
  how
• 14:29
  many
• 14:30
  people
• 14:30
  adopt
• 14:30
  Google
• 14:31
  lens
• 14:31
  for
• 14:31
  their
• 14:31
  searches.
• 14:32
  Right?
• 14:32
  So
• 14:32
  the
• 14:33
  macro
• 14:33
  impact
• 14:34
  of
• 14:34
  this
• 14:34
  is
• 14:34
  potentially
• 14:35
  bigger.
• 14:35
  But
• 14:36
  I
• 14:36
  think,
• 14:36
  I
• 14:37
  think
• 14:37
  this
• 14:37
  is,
• 14:37
  this
• 14:38
  headline
• 14:38
  is
• 14:38
  also
• 14:38
  important
• 14:39
  for
• 14:39
  a
• 14:39
  number
• 14:39
  of
• 14:39
  other
• 14:39
  reasons,
• 14:40
  because
• 14:40
  I
• 14:40
  think,
• 14:40
  like
• 14:41
  you
• 14:41
  mentioned,
• 14:41
  I
• 14:41
  think
• 14:41
  it
• 14:41
  signals
• 14:42
  and
• 14:43
  tells
• 14:43
  everyone
• 14:44
  what's
• 14:44
  coming
• 14:45
  next.
• 14:45
  And
• 14:45
  so,
• 14:45
  first
• 14:46
  of
• 14:46
  all,
• 14:47
  there's
• 14:47
  four
• 14:47
  points
• 14:47
  I'd
• 14:48
  call
• 14:48
  out.
• 14:48
  So
• 14:48
  first,
• 14:48
  you've
• 14:48
  got
• 14:49
  natural
• 14:50
  language
• 14:50
  based
• 14:51
  search,
• 14:51
  which
• 14:51
  is,
• 14:52
  we've
• 14:52
  talked
• 14:52
  about
• 14:52
  a
• 14:53
  lot.
• 14:53
  It's
• 14:53
  coming.
• 14:54
  But
• 14:54
  then
• 14:54
  the
• 14:54
  other
• 14:54
  interesting
• 14:55
  one
• 14:55
  that
• 14:55
  I
• 14:55
  alluded
• 14:55
  to
• 14:55
  when
• 14:55
  I
• 14:56
  was
• 14:56
  reading
• 14:56
  the
• 14:56
  headline,
• 14:57
  filtering
• 14:57
  searches
• 14:58
  down
• 14:58
  based
• 14:58
  on
• 14:58
  language
• 14:59
  versus
• 14:59
  preset
• 15:00
  filters
• 15:00
  divided
• 15:01
  by,
• 15:01
  decided
• 15:01
  by
• 15:02
  some
• 15:02
  random
• 15:02
  taxonomist,
• 15:04
  which
• 15:04
  has
• 15:04
  always
• 15:04
  been
• 15:05
  a
• 15:05
  crutch
• 15:05
  of
• 15:05
  e
• 15:05
  commerce.
• 15:06
  It
• 15:06
  used
• 15:06
  to
• 15:06
  frustrate
• 15:07
  me
• 15:07
  like
• 15:07
  hell
• 15:07
  when
• 15:08
  I
• 15:08
  was
• 15:08
  running
• 15:08
  e
• 15:08
  commerce,
• 15:08
  because
• 15:09
  you
• 15:09
  can't,
• 15:09
  you
• 15:09
  can't
• 15:10
  keep
• 15:10
  pace
• 15:10
  with
• 15:11
  the
• 15:11
  amount
• 15:11
  of
• 15:11
  change
• 15:11
  that's
• 15:12
  happening
• 15:12
  in
• 15:13
  consumer
• 15:13
  trends
• 15:14
  by,
• 15:14
  you
• 15:14
  know,
• 15:15
  putting
• 15:15
  that
• 15:15
  on
• 15:15
  a
• 15:15
  taxonomist
• 15:16
  to
• 15:16
  chronicle
• 15:17
  and
• 15:17
  catalog
• 15:18
  and
• 15:18
  update
• 15:18
  your
• 15:19
  website.
• 15:19
  So.
• 15:19
  So
• 15:20
  that's
• 15:20
  coming
• 15:20
  to
• 15:20
  you.
• 15:21
  The
• 15:21
  third
• 15:22
  part
• 15:22
  is,
• 15:23
  which
• 15:23
  I
• 15:23
  think
• 15:23
  this
• 15:24
  part's
• 15:24
  really
• 15:24
  interesting,
• 15:24
  it
• 15:24
  goes
• 15:25
  back
• 15:25
  to
• 15:25
  own
• 15:25
  it
• 15:25
  thing,
• 15:25
  too,
• 15:26
  the
• 15:26
  compliment,
• 15:27
  the
• 15:27
  complimenting
• 15:28
  of
• 15:28
  the
• 15:28
  searches
• 15:28
  with
• 15:29
  credible
• 15:29
  source
• 15:29
  material,
• 15:30
  which
• 15:30
  is
• 15:31
  something
• 15:31
  that
• 15:31
  Google
• 15:32
  can
• 15:32
  probably
• 15:32
  do
• 15:33
  better
• 15:33
  than
• 15:33
  anyone.
• 15:34
  And
• 15:34
  then,
• 15:35
  of
• 15:35
  course,
• 15:35
  lastly,
• 15:35
  the
• 15:36
  showing
• 15:36
  of
• 15:36
  the
• 15:36
  market
• 15:36
  availability
• 15:37
  of
• 15:37
  the
• 15:38
  products
• 15:38
  broadly,
• 15:39
  like,
• 15:39
  where
• 15:39
  can
• 15:39
  you
• 15:40
  get
• 15:40
  them
• 15:40
  across
• 15:40
  all
• 15:40
  of
• 15:40
  retail,
• 15:41
  side
• 15:42
  by
• 15:42
  side
• 15:42
  alongside,
• 15:43
  you
• 15:43
  know,
• 15:43
  with
• 15:43
  price
• 15:44
  comparisons.
• 15:44
  Like,
• 15:45
  that's
• 15:45
  pretty
• 15:45
  powerful
• 15:46
  stuff,
• 15:46
  and
• 15:46
  that's
• 15:46
  why
• 15:47
  Google
• 15:47
  here
• 15:47
  is
• 15:47
  very
• 15:48
  well
• 15:48
  positioned.
• 15:48
  So,
• 15:49
  but
• 15:49
  the
• 15:49
  implications,
• 15:50
  I
• 15:50
  think
• 15:50
  the
• 15:50
  implications
• 15:51
  of
• 15:51
  this
• 15:51
  are
• 15:51
  also
• 15:52
  really
• 15:52
  important
• 15:52
  if
• 15:52
  you're
• 15:52
  a
• 15:53
  retailer
• 15:53
  or
• 15:53
  brand
• 15:53
  listening.
• 15:54
  Yes.
• 15:54
  Because
• 15:55
  if
• 15:56
  you
• 15:56
  don't
• 15:56
  have
• 15:56
  your
• 15:56
  site
• 15:57
  built
• 15:57
  to
• 15:57
  operate
• 15:58
  on
• 15:59
  what
• 15:59
  people
• 15:59
  are
• 16:00
  searching
• 16:00
  Google
• 16:00
  for
• 16:01
  and
• 16:01
  the
• 16:01
  questions
• 16:01
  they
• 16:02
  are
• 16:02
  asking
• 16:02
  Google,
• 16:03
  if
• 16:03
  you
• 16:03
  don't
• 16:03
  have
• 16:03
  your
• 16:04
  product
• 16:04
  information
• 16:04
  synced
• 16:05
  up
• 16:05
  to
• 16:05
  that
• 16:06
  and
• 16:06
  other
• 16:06
  people
• 16:07
  do,
• 16:07
  you
• 16:08
  are
• 16:08
  going
• 16:08
  to
• 16:08
  lose
• 16:09
  in
• 16:09
  the
• 16:09
  long
• 16:10
  run.
• 16:10
  You
• 16:10
  are
• 16:10
  going
• 16:10
  to
• 16:10
  lose
• 16:11
  e
• 16:11
  commerce
• 16:11
  volume
• 16:11
  in
• 16:12
  the
• 16:12
  long
• 16:12
  run.
• 16:12
  So
• 16:13
  that
• 16:13
  is
• 16:13
  something
• 16:13
  you
• 16:13
  really
• 16:13
  have
• 16:14
  to
• 16:14
  think
• 16:14
  about
• 16:14
  and
• 16:15
  you've
• 16:15
  got
• 16:15
  to
• 16:15
  start
• 16:15
  developing
• 16:16
  a
• 16:16
  strategy
• 16:16
  now
• 16:17
  to
• 16:17
  compensate
• 16:18
  for
• 16:18
  it.
• 16:18
  Yeah,
• 16:19
  100%.
• 16:20
  Um,
• 16:21
  I,
• 16:21
  Chris,
• 16:21
  the
• 16:22
  other
• 16:22
  question
• 16:22
  that
• 16:22
  I
• 16:22
  have
• 16:23
  to
• 16:23
  ask
• 16:23
  you
• 16:23
  is
• 16:23
  that
• 16:24
  I
• 16:24
  think
• 16:24
  bringing
• 16:24
  Google
• 16:24
  lens
• 16:25
  into
• 16:25
  this
• 16:25
  one
• 16:25
  more
• 16:25
  time.
• 16:26
  Yeah.
• 16:26
  What
• 16:27
  do
• 16:27
  you.
• 16:27
  Because
• 16:28
  Amazon,
• 16:28
  they've
• 16:29
  had
• 16:29
  visual
• 16:29
  search
• 16:30
  right
• 16:30
  on
• 16:30
  the
• 16:30
  Amazon
• 16:31
  platform
• 16:31
  for
• 16:31
  how
• 16:32
  long?
• 16:32
  Like,
• 16:33
  oh,
• 16:33
  my
• 16:33
  God.
• 16:33
  Started
• 16:33
  doing,
• 16:34
  right?
• 16:35
  Yeah,
• 16:35
  I
• 16:35
  think,
• 16:35
  like
• 16:36
  probably
• 16:36
  ten
• 16:37
  years.
• 16:37
  Close
• 16:37
  to
• 16:37
  ten
• 16:38
  years.
• 16:38
  But
• 16:38
  don't
• 16:39
  you
• 16:39
  think
• 16:39
  it's
• 16:39
  interesting
• 16:40
  that
• 16:40
  Google,
• 16:41
  like,
• 16:41
  Lens
• 16:42
  was
• 16:42
  kind
• 16:42
  of
• 16:42
  the
• 16:43
  first,
• 16:43
  like,
• 16:44
  that
• 16:44
  was
• 16:44
  something
• 16:44
  that
• 16:44
  they
• 16:45
  launched?
• 16:45
  And
• 16:45
  I
• 16:45
  feel
• 16:46
  like
• 16:46
  Google
• 16:46
  Lens
• 16:47
  is
• 16:47
  so,
• 16:48
  so
• 16:48
  much
• 16:48
  more
• 16:48
  widely
• 16:49
  known
• 16:50
  than
• 16:50
  any
• 16:50
  other,
• 16:51
  like,
• 16:51
  individual
• 16:53
  brands
• 16:54
  visual
• 16:54
  search
• 16:55
  functions.
• 16:55
  So,
• 16:55
  like,
• 16:56
  this
• 16:56
  is
• 16:56
  another
• 16:57
  component
• 16:57
  of
• 16:57
  it
• 16:57
  that
• 16:57
  I
• 16:58
  think
• 16:58
  is
• 16:58
  interesting
• 16:58
  to
• 16:58
  kind
• 16:58
  of
• 16:59
  go
• 16:59
  backward
• 16:59
  into
• 17:00
  that
• 17:00
  and
• 17:01
  now,
• 17:01
  like,
• 17:02
  using
• 17:02
  our
• 17:03
  normal
• 17:03
  search
• 17:03
  language,
• 17:04
  like,
• 17:04
  we
• 17:04
  type
• 17:04
  something
• 17:05
  into
• 17:05
  Google
• 17:05
  to
• 17:05
  find
• 17:05
  products.
• 17:06
  I
• 17:06
  just,
• 17:06
  I
• 17:06
  think
• 17:06
  it's
• 17:07
  so
• 17:07
  much
• 17:07
  more
• 17:07
  natural
• 17:08
  to,
• 17:08
  like,
• 17:08
  human
• 17:09
  behavior
• 17:09
  to
• 17:09
  search
• 17:09
  Google
• 17:10
  in
• 17:10
  this
• 17:10
  way
• 17:10
  and
• 17:10
  the
• 17:11
  results
• 17:11
  are
• 17:11
  so
• 17:11
  much
• 17:11
  better.
• 17:12
  But
• 17:12
  what
• 17:12
  do
• 17:12
  you
• 17:12
  think?
• 17:13
  Yeah,
• 17:14
  I
• 17:14
  mean,
• 17:14
  I
• 17:14
  think
• 17:14
  that's
• 17:15
  your
• 17:15
  point.
• 17:15
  I
• 17:15
  mean,
• 17:15
  the
• 17:15
  statistic
• 17:16
  for
• 17:16
  me
• 17:16
  was
• 17:16
  like
• 17:16
  20%
• 17:17
  of,
• 17:17
  what
• 17:18
  was
• 17:18
  it?
• 17:18
  20%
• 17:18
  of
• 17:19
  product
• 17:19
  searches
• 17:19
  are
• 17:19
  using
• 17:20
  Google
• 17:20
  lens
• 17:21
  in
• 17:21
  their
• 17:21
  search,
• 17:21
  like
• 17:22
  when
• 17:22
  people
• 17:22
  are
• 17:23
  searching
• 17:23
  products
• 17:23
  or
• 17:23
  using
• 17:23
  Google
• 17:24
  lens.
• 17:24
  So
• 17:24
  I
• 17:24
  think
• 17:25
  that's
• 17:25
  really
• 17:25
  powerful.
• 17:26
  But
• 17:26
  the
• 17:26
  other
• 17:26
  thing,
• 17:26
  and
• 17:27
  I
• 17:27
  think
• 17:27
  we
• 17:27
  all
• 17:28
  know
• 17:28
  at
• 17:28
  this
• 17:28
  point
• 17:28
  that
• 17:29
  you
• 17:29
  love
• 17:29
  Google
• 17:29
  lens.
• 17:30
  I
• 17:30
  think
• 17:30
  it's
• 17:30
  like,
• 17:31
  it's
• 17:31
  like
• 17:31
  you
• 17:31
  think
• 17:31
  it's
• 17:32
  the
• 17:32
  greatest
• 17:32
  thing
• 17:33
  said
• 17:33
  sliced
• 17:33
  bread.
• 17:34
  I
• 17:34
  think.
• 17:34
  I
• 17:34
  think
• 17:35
  that
• 17:35
  is
• 17:35
  clearly,
• 17:36
  clearly
• 17:36
  on
• 17:36
  the
• 17:36
  table.
• 17:37
  So
• 17:37
  I
• 17:37
  don't
• 17:37
  know,
• 17:37
  I
• 17:37
  don't
• 17:37
  think,
• 17:38
  I
• 17:38
  don't
• 17:38
  think
• 17:38
  we
• 17:38
  need.
• 17:39
  I
• 17:39
  think
• 17:39
  the
• 17:39
  audience
• 17:40
  and
• 17:40
  I
• 17:40
  are
• 17:40
  very
• 17:41
  comfortable
• 17:41
  with
• 17:42
  your,
• 17:42
  with
• 17:42
  your.
• 17:42
  You
• 17:42
  don't
• 17:42
  want
• 17:42
  to
• 17:43
  hear
• 17:43
  any
• 17:43
  more.
• 17:43
  Good.
• 17:44
  All
• 17:45
  right,
• 17:45
  let's
• 17:45
  get
• 17:46
  in
• 17:46
  to
• 17:47
  headline
• 17:47
  number
• 17:48
  three.
• 17:48
  Amazon
• 17:49
  is
• 17:49
  diversifying
• 17:50
  its
• 17:50
  marketplace
• 17:50
  and
• 17:50
  fulfillment
• 17:51
  centers
• 17:51
  to
• 17:51
  allow
• 17:52
  prime
• 17:52
  members
• 17:52
  to
• 17:53
  add
• 17:53
  goods
• 17:53
  from
• 17:53
  Amazon.com,
• 17:54
  amazon
• 17:55
  Fresh
• 17:55
  and
• 17:55
  Whole
• 17:56
  Foods
• 17:56
  to
• 17:56
  one
• 17:56
  cart.
• 17:57
  According
• 17:57
  to
• 17:58
  retail
• 17:58
  Dive,
• 17:58
  Amazon
• 17:59
  is
• 17:59
  piloting
• 17:59
  a
• 17:59
  new
• 18:00
  feature
• 18:00
  in
• 18:00
  its
• 18:00
  Phoenix
• 18:01
  market
• 18:01
  that
• 18:01
  enables
• 18:02
  prime
• 18:02
  members
• 18:02
  to
• 18:02
  shop
• 18:02
  for
• 18:03
  grocery
• 18:03
  items
• 18:04
  alongside
• 18:04
  Amazon.com
• 18:05
  products
• 18:06
  and
• 18:06
  have
• 18:07
  them
• 18:07
  delivered
• 18:07
  together.
• 18:08
  The
• 18:08
  trial
• 18:09
  allows
• 18:09
  Amazon
• 18:09
  prime
• 18:10
  members
• 18:10
  to
• 18:10
  shop
• 18:10
  for
• 18:10
  grocery
• 18:11
  essentials,
• 18:12
  including
• 18:12
  fresh
• 18:12
  items
• 18:13
  alongside
• 18:13
  Amazon.com
• 18:14
  goods,
• 18:15
  and
• 18:15
  have
• 18:15
  them
• 18:15
  delivered
• 18:16
  together
• 18:16
  in
• 18:17
  hours.
• 18:17
  The
• 18:18
  capability
• 18:18
  also
• 18:18
  gives
• 18:19
  shoppers
• 18:19
  access
• 18:19
  to
• 18:20
  the
• 18:20
  usual
• 18:20
  same
• 18:20
  day
• 18:20
  delivery
• 18:21
  speed
• 18:21
  and
• 18:21
  selection
• 18:22
  of
• 18:22
  multiple
• 18:23
  delivery
• 18:23
  windows.
• 18:24
  Amazon
• 18:24
  plans
• 18:25
  to
• 18:25
  extend
• 18:25
  this
• 18:25
  model
• 18:26
  to
• 18:26
  more
• 18:26
  locations
• 18:26
  as
• 18:27
  it
• 18:27
  continues
• 18:27
  to
• 18:27
  quote,
• 18:28
  test,
• 18:28
  and
• 18:28
  learn,
• 18:29
  end
• 18:29
  quote,
• 18:30
  and
• 18:30
  anticipates
• 18:30
  more
• 18:31
  customers
• 18:31
  will
• 18:31
  continue
• 18:32
  to
• 18:32
  opt
• 18:32
  for
• 18:33
  same
• 18:33
  day
• 18:33
  delivery
• 18:33
  from
• 18:34
  Amazon
• 18:34
  for
• 18:34
  grocery
• 18:35
  shopping.
• 18:36
  All
• 18:36
  right,
• 18:36
  Chris,
• 18:37
  where
• 18:37
  do
• 18:37
  you
• 18:38
  sit?
• 18:38
  Are
• 18:38
  you
• 18:38
  buying
• 18:38
  or
• 18:39
  selling
• 18:39
  this
• 18:39
  consolidated
• 18:40
  grocery
• 18:40
  shopping
• 18:41
  via
• 18:41
  Amazon?
• 18:42
  Buying
• 18:43
  or
• 18:43
  selling?
• 18:44
  I'm
• 18:44
  a
• 18:44
  hard
• 18:44
  buy
• 18:44
  on
• 18:45
  this
• 18:45
  one
• 18:45
  and.
• 18:46
  Oh,
• 18:46
  really?
• 18:46
  Okay.
• 18:47
  Yeah,
• 18:47
  I
• 18:47
  am.
• 18:47
  I'm
• 18:47
  a
• 18:47
  hard
• 18:48
  buy.
• 18:48
  I
• 18:48
  think
• 18:48
  it's
• 18:48
  smart.
• 18:49
  I
• 18:49
  mean,
• 18:49
  that's
• 18:50
  my
• 18:50
  first
• 18:50
  point.
• 18:50
  My
• 18:51
  second
• 18:51
  point,
• 18:51
  though,
• 18:51
  would
• 18:51
  be
• 18:51
  like,
• 18:52
  why
• 18:52
  did
• 18:52
  this
• 18:53
  take
• 18:53
  so
• 18:53
  long?
• 18:53
  That's,
• 18:54
  that's
• 18:54
  my
• 18:54
  big
• 18:55
  question
• 18:55
  here.
• 18:56
  And
• 18:56
  the
• 18:56
  other
• 18:56
  thing
• 18:57
  that,
• 18:57
  the
• 18:57
  other
• 18:57
  thing
• 18:57
  I'm
• 18:57
  going
• 18:58
  to
• 18:58
  bring
• 18:58
  to
• 18:58
  the
• 18:58
  table
• 18:58
  here
• 18:58
  is,
• 18:59
  I
• 18:59
  actually
• 18:59
  think
• 18:59
  this
• 19:00
  tells
• 19:00
  me
• 19:00
  how
• 19:00
  much
• 19:00
  Walmart
• 19:01
  is
• 19:01
  eating
• 19:01
  their
• 19:01
  lunch
• 19:02
  and
• 19:02
  e
• 19:02
  commerce.
• 19:02
  Grocery,
• 19:03
  yes.
• 19:03
  Because
• 19:03
  if
• 19:04
  you
• 19:04
  think
• 19:04
  back,
• 19:05
  Walmart
• 19:05
  actually
• 19:06
  had
• 19:06
  two
• 19:06
  experiences.
• 19:07
  I
• 19:08
  think
• 19:08
  it
• 19:08
  was
• 19:08
  like
• 19:08
  two
• 19:08
  or
• 19:08
  three
• 19:09
  years
• 19:09
  ago
• 19:09
  they
• 19:09
  merged
• 19:10
  them
• 19:10
  together.
• 19:11
  And
• 19:11
  ever
• 19:12
  since,
• 19:12
  they
• 19:12
  haven't
• 19:12
  looked
• 19:12
  back
• 19:13
  like
• 19:13
  they're
• 19:13
  just
• 19:13
  crushing
• 19:14
  it.
• 19:14
  Right.
• 19:14
  Which
• 19:14
  makes
• 19:14
  sense
• 19:15
  because
• 19:15
  you
• 19:15
  want
• 19:15
  to
• 19:15
  get,
• 19:16
  it's
• 19:16
  the
• 19:16
  whole
• 19:16
  idea
• 19:16
  of
• 19:17
  mass
• 19:17
  merchandise.
• 19:17
  You
• 19:17
  want
• 19:17
  to
• 19:17
  get
• 19:18
  everything
• 19:18
  in
• 19:18
  one
• 19:18
  cart
• 19:18
  delivered
• 19:19
  to
• 19:19
  you
• 19:19
  at
• 19:19
  once.
• 19:19
  You
• 19:19
  don't
• 19:19
  want
• 19:20
  to
• 19:20
  have
• 19:20
  to
• 19:20
  go
• 19:20
  through
• 19:20
  two
• 19:20
  experiences.
• 19:21
  Like,
• 19:21
  that's
• 19:22
  not
• 19:22
  good
• 19:22
  from
• 19:22
  a
• 19:22
  shopping
• 19:23
  standpoint.
• 19:23
  So
• 19:24
  Amazon
• 19:24
  is
• 19:24
  clearly
• 19:25
  playing
• 19:25
  catch
• 19:26
  up
• 19:26
  when
• 19:26
  you
• 19:26
  think
• 19:26
  about
• 19:26
  it
• 19:26
  from
• 19:27
  that
• 19:27
  angle.
• 19:28
  But
• 19:28
  swinging
• 19:29
  back
• 19:29
  around,
• 19:29
  I
• 19:29
  think
• 19:30
  ultimately
• 19:30
  it
• 19:31
  makes
• 19:31
  sense
• 19:31
  because
• 19:32
  you
• 19:32
  can
• 19:32
  get
• 19:32
  your
• 19:33
  weekly
• 19:33
  shopping
• 19:33
  list
• 19:34
  done
• 19:34
  all
• 19:34
  in
• 19:34
  one
• 19:34
  place
• 19:35
  on
• 19:35
  Amazon
• 19:35
  and
• 19:35
  you
• 19:36
  can
• 19:36
  add
• 19:36
  any
• 19:36
  other
• 19:37
  items
• 19:37
  you
• 19:37
  want
• 19:37
  to
• 19:38
  during
• 19:38
  the
• 19:38
  course
• 19:38
  of
• 19:38
  a
• 19:39
  week
• 19:39
  or
• 19:39
  during
• 19:39
  the
• 19:39
  course
• 19:39
  of
• 19:40
  building
• 19:40
  your
• 19:40
  cart.
• 19:41
  So.
• 19:41
  But,
• 19:42
  and
• 19:42
  then
• 19:42
  with
• 19:42
  that
• 19:43
  said,
• 19:43
  I
• 19:43
  think
• 19:43
  retailers
• 19:44
  like
• 19:44
  Walmart,
• 19:44
  Target,
• 19:45
  Costco,
• 19:45
  they
• 19:45
  can't
• 19:45
  be
• 19:46
  liking
• 19:46
  this
• 19:46
  announcement
• 19:47
  because
• 19:47
  I
• 19:47
  think
• 19:47
  it
• 19:47
  makes
• 19:48
  Amazon
• 19:48
  more
• 19:49
  stronger
• 19:50
  in
• 19:50
  grocery
• 19:51
  part
• 19:51
  and
• 19:51
  parcel.
• 19:52
  But
• 19:52
  my
• 19:53
  only
• 19:53
  question
• 19:53
  though,
• 19:53
  I
• 19:54
  didn't
• 19:54
  have
• 19:54
  time,
• 19:54
  maybe
• 19:54
  you
• 19:54
  had
• 19:54
  time
• 19:55
  to
• 19:55
  research
• 19:55
  this.
• 19:55
  I
• 19:55
  didn't
• 19:55
  have
• 19:55
  time
• 19:56
  to
• 19:56
  research
• 19:56
  it
• 19:56
  yesterday.
• 19:57
  My
• 19:57
  other
• 19:57
  question
• 19:57
  is,
• 19:57
  like,
• 19:58
  I
• 19:58
  mean,
• 19:58
  it's
• 19:58
  only
• 19:58
  in
• 19:58
  Phoenix,
• 19:59
  but
• 19:59
  how
• 19:59
  does
• 19:59
  it
• 20:00
  work
• 20:00
  with
• 20:00
  like,
• 20:01
  the
• 20:01
  up
• 20:01
  charges
• 20:02
  for
• 20:02
  Amazon
• 20:03
  delivery
• 20:03
  for
• 20:04
  grocery
• 20:04
  versus
• 20:05
  prime?
• 20:05
  Like,
• 20:06
  that
• 20:06
  probably
• 20:06
  gets
• 20:07
  really
• 20:07
  confusing
• 20:07
  within
• 20:08
  this
• 20:08
  flow,
• 20:08
  too.
• 20:08
  So
• 20:09
  I
• 20:09
  don't
• 20:09
  understand
• 20:09
  that
• 20:10
  either.
• 20:10
  But,
• 20:10
  but
• 20:11
  what
• 20:11
  did
• 20:11
  you
• 20:11
  think?
• 20:11
  You
• 20:11
  buying
• 20:12
  or
• 20:12
  something?
• 20:12
  Yeah,
• 20:12
  yeah,
• 20:13
  I
• 20:13
  don't,
• 20:14
  you
• 20:14
  know,
• 20:14
  I
• 20:14
  think
• 20:15
  I'm
• 20:15
  more
• 20:16
  leaning
• 20:16
  towards
• 20:17
  your,
• 20:17
  why
• 20:17
  did
• 20:17
  it
• 20:18
  take
• 20:18
  this
• 20:18
  so
• 20:19
  take
• 20:19
  them
• 20:19
  so
• 20:19
  long
• 20:20
  to
• 20:20
  do
• 20:20
  this?
• 20:20
  Because
• 20:21
  to
• 20:21
  me,
• 20:21
  this
• 20:21
  is
• 20:22
  like,
• 20:22
  from
• 20:22
  a
• 20:22
  customer
• 20:23
  perspective,
• 20:23
  this
• 20:24
  is
• 20:24
  just
• 20:24
  a
• 20:24
  slight
• 20:24
  modification
• 20:25
  to
• 20:26
  the
• 20:26
  user
• 20:27
  experience
• 20:27
  of
• 20:28
  ordering
• 20:28
  from
• 20:28
  Amazon
• 20:29
  already.
• 20:29
  And
• 20:30
  my
• 20:30
  hope
• 20:30
  is
• 20:30
  exactly
• 20:31
  what
• 20:31
  you
• 20:31
  hit
• 20:31
  on
• 20:31
  that
• 20:32
  it
• 20:32
  actually,
• 20:33
  the
• 20:33
  benefit
• 20:33
  to
• 20:33
  the
• 20:34
  customer
• 20:34
  here
• 20:34
  is
• 20:35
  that
• 20:35
  it
• 20:35
  gets
• 20:35
  them
• 20:35
  to
• 20:36
  that
• 20:36
  $35
• 20:37
  daily
• 20:37
  delivery
• 20:38
  threshold
• 20:38
  faster,
• 20:39
  which
• 20:39
  seems
• 20:39
  to
• 20:39
  be
• 20:40
  like
• 20:40
  the
• 20:41
  biggest
• 20:41
  benefit
• 20:41
  because
• 20:42
  before
• 20:42
  when
• 20:42
  you
• 20:42
  were
• 20:43
  adding,
• 20:43
  like,
• 20:43
  say
• 20:43
  you
• 20:44
  wanted
• 20:44
  to,
• 20:44
  do
• 20:44
  you
• 20:45
  know
• 20:45
  your
• 20:45
  Amazon
• 20:45
  stock
• 20:46
  up
• 20:46
  trip,
• 20:46
  not
• 20:46
  only
• 20:47
  do
• 20:47
  you
• 20:47
  have
• 20:47
  multiple
• 20:48
  carts
• 20:48
  going,
• 20:48
  because
• 20:49
  some
• 20:49
  things
• 20:49
  are
• 20:49
  coming
• 20:50
  from
• 20:50
  Amazon
• 20:50
  fresh,
• 20:50
  some
• 20:51
  are
• 20:51
  coming
• 20:51
  from
• 20:51
  whole
• 20:51
  foods,
• 20:51
  and
• 20:52
  some
• 20:52
  are
• 20:52
  coming
• 20:52
  from
• 20:52
  Amazon.
• 20:53
  But
• 20:54
  to
• 20:54
  me,
• 20:54
  it
• 20:54
  actually
• 20:55
  seems
• 20:55
  like
• 20:55
  this
• 20:55
  is
• 20:56
  doing
• 20:56
  more
• 20:56
  benefit
• 20:57
  on
• 20:57
  Amazon's
• 20:57
  part
• 20:58
  than
• 20:58
  it
• 20:58
  is.
• 20:58
  Like
• 20:59
  on
• 20:59
  the
• 20:59
  customer
• 21:00
  front,
• 21:00
  the
• 21:00
  only
• 21:01
  benefit
• 21:01
  the
• 21:01
  customer
• 21:01
  gets,
• 21:02
  like,
• 21:02
  do
• 21:02
  they
• 21:02
  really
• 21:03
  care
• 21:03
  if
• 21:04
  their
• 21:04
  things
• 21:04
  are
• 21:04
  bundled?
• 21:06
  I
• 21:06
  don't
• 21:06
  know
• 21:06
  that
• 21:07
  that's
• 21:07
  the
• 21:07
  case.
• 21:08
  I
• 21:08
  think,
• 21:08
  yes,
• 21:09
  maybe
• 21:09
  the
• 21:09
  delivery
• 21:10
  window
• 21:10
  being
• 21:10
  the
• 21:10
  same
• 21:11
  is
• 21:11
  nice,
• 21:12
  but
• 21:12
  to
• 21:12
  me
• 21:12
  this
• 21:13
  is
• 21:13
  like
• 21:13
  Amazon
• 21:14
  making
• 21:14
  logistical
• 21:15
  changes,
• 21:17
  testing,
• 21:17
  putting
• 21:18
  more
• 21:18
  things
• 21:18
  in
• 21:18
  one
• 21:18
  warehouse
• 21:19
  so
• 21:19
  that
• 21:19
  they
• 21:19
  can
• 21:19
  have
• 21:20
  fewer
• 21:20
  drivers
• 21:20
  out
• 21:20
  on
• 21:21
  the
• 21:21
  road
• 21:21
  and
• 21:21
  fewer,
• 21:22
  fewer
• 21:22
  deliveries
• 21:23
  going
• 21:23
  to
• 21:23
  the
• 21:23
  same
• 21:23
  destination,
• 21:25
  more
• 21:25
  so
• 21:26
  than
• 21:26
  it's
• 21:26
  really
• 21:26
  like
• 21:26
  an
• 21:27
  enhanced
• 21:27
  customer
• 21:28
  experience.
• 21:29
  That's
• 21:29
  interesting
• 21:30
  because
• 21:30
  I
• 21:30
  don't
• 21:30
  know
• 21:30
  that's
• 21:31
  it
• 21:31
  because
• 21:31
  I
• 21:31
  don't
• 21:31
  know
• 21:31
  that
• 21:31
  I
• 21:32
  care
• 21:32
  if
• 21:32
  my
• 21:32
  deliveries
• 21:32
  are
• 21:33
  bundled,
• 21:33
  but
• 21:33
  I
• 21:33
  care
• 21:34
  that
• 21:34
  my
• 21:34
  shopping
• 21:34
  experience
• 21:35
  is
• 21:35
  bundled.
• 21:35
  Like,
• 21:36
  this
• 21:36
  is
• 21:36
  actually
• 21:37
  been,
• 21:37
  this
• 21:37
  has
• 21:38
  been
• 21:38
  a
• 21:38
  limiting
• 21:39
  factor
• 21:39
  for
• 21:39
  me,
• 21:39
  trying
• 21:40
  Amazon
• 21:40
  for
• 21:41
  grocery
• 21:41
  because
• 21:41
  I'm
• 21:41
  like,
• 21:41
  oh,
• 21:42
  I
• 21:42
  got
• 21:42
  to
• 21:42
  go
• 21:42
  to
• 21:42
  another
• 21:43
  place
• 21:43
  to
• 21:43
  do
• 21:43
  this.
• 21:44
  And
• 21:45
  that's
• 21:45
  prevented
• 21:45
  me
• 21:46
  from
• 21:46
  actually
• 21:46
  wanting
• 21:46
  to
• 21:47
  use
• 21:47
  it
• 21:47
  as
• 21:47
  much
• 21:47
  as
• 21:48
  I
• 21:48
  probably
• 21:48
  could
• 21:48
  have
• 21:48
  over
• 21:49
  these
• 21:49
  past
• 21:49
  few
• 21:49
  years.
• 21:50
  Right.
• 21:50
  Particularly
• 21:51
  during
• 21:51
  the
• 21:51
  pandemic,
• 21:51
  too,
• 21:52
  if
• 21:52
  you
• 21:52
  think
• 21:52
  about
• 21:52
  it.
• 21:53
  So
• 21:54
  I
• 21:54
  think
• 21:54
  the
• 21:55
  consumer
• 21:55
  side
• 21:55
  of
• 21:55
  it
• 21:56
  for
• 21:56
  shopping
• 21:56
  is
• 21:56
  fine,
• 21:56
  but
• 21:57
  delivery
• 21:57
  points
• 21:57
  are
• 21:57
  interesting.
• 21:58
  But
• 21:58
  for
• 21:58
  me
• 21:58
  as
• 21:59
  a
• 21:59
  consumer,
• 22:00
  yeah,
• 22:00
  I
• 22:00
  don't
• 22:00
  know
• 22:00
  that
• 22:01
  I
• 22:01
  care
• 22:01
  that
• 22:01
  they're
• 22:01
  bundled
• 22:02
  as
• 22:02
  long
• 22:02
  as
• 22:02
  I
• 22:02
  get
• 22:02
  them.
• 22:02
  When
• 22:03
  you
• 22:03
  say
• 22:03
  I'm
• 22:03
  going
• 22:03
  to
• 22:03
  get
• 22:04
  them
• 22:04
  and
• 22:05
  my
• 22:05
  packages
• 22:05
  from
• 22:05
  Amazon
• 22:06
  arrive
• 22:06
  at
• 22:06
  different
• 22:06
  times
• 22:07
  right
• 22:07
  now,
• 22:07
  even
• 22:07
  if
• 22:07
  I
• 22:07
  check
• 22:08
  out
• 22:08
  with
• 22:08
  one
• 22:08
  cart.
• 22:09
  So
• 22:09
  like,
• 22:09
  what's
• 22:09
  the
• 22:09
  big
• 22:10
  deal,
• 22:10
  you
• 22:10
  know?
• 22:11
  Yeah.
• 22:12
  Yeah.
• 22:12
  I'm
• 22:12
  really
• 22:12
  curious
• 22:13
  to
• 22:13
  see
• 22:13
  that
• 22:14
  threshold
• 22:14
  because
• 22:14
  that's
• 22:14
  what
• 22:15
  kept
• 22:15
  me
• 22:15
  from
• 22:15
  doing
• 22:15
  it
• 22:16
  before.
• 22:16
  Like
• 22:16
  you,
• 22:17
  I
• 22:17
  do
• 22:17
  want
• 22:17
  to
• 22:18
  put
• 22:18
  all
• 22:18
  my
• 22:18
  stuff
• 22:18
  in
• 22:18
  one
• 22:19
  grocery
• 22:19
  shopping
• 22:19
  trip.
• 22:19
  I
• 22:20
  can
• 22:20
  get
• 22:20
  it
• 22:20
  from
• 22:20
  Amazon,
• 22:21
  but
• 22:21
  if
• 22:21
  I
• 22:21
  can't
• 22:21
  get
• 22:22
  same
• 22:22
  day
• 22:22
  delivery
• 22:23
  because
• 22:23
  I
• 22:23
  only
• 22:23
  have
• 22:23
  two
• 22:24
  items
• 22:24
  from
• 22:24
  Whole
• 22:24
  Foods
• 22:25
  and
• 22:25
  then
• 22:25
  one
• 22:25
  item
• 22:25
  from
• 22:26
  am,
• 22:26
  like,
• 22:26
  then
• 22:27
  I'm
• 22:27
  just
• 22:27
  like,
• 22:27
  no,
• 22:27
  I'm
• 22:28
  done.
• 22:28
  I'll
• 22:28
  go
• 22:28
  pick
• 22:28
  it
• 22:28
  up
• 22:28
  at
• 22:29
  Target
• 22:29
  or
• 22:29
  Walmart,
• 22:29
  which
• 22:29
  I'm,
• 22:30
  I'm
• 22:30
  wondering
• 22:30
  if
• 22:31
  customers
• 22:31
  might
• 22:31
  start
• 22:32
  to
• 22:32
  do
• 22:32
  anyway.
• 22:33
  Yeah,
• 22:33
  it
• 22:33
  feels
• 22:33
  like
• 22:34
  this
• 22:34
  is,
• 22:34
  there's
• 22:34
  a
• 22:34
  lot
• 22:34
  to
• 22:35
  still
• 22:35
  figure
• 22:35
  out
• 22:35
  here
• 22:36
  on
• 22:36
  how
• 22:36
  this
• 22:36
  is
• 22:36
  going
• 22:36
  to
• 22:37
  work
• 22:37
  with
• 22:37
  all
• 22:37
  the
• 22:37
  different
• 22:38
  things
• 22:38
  they've
• 22:38
  got
• 22:38
  going
• 22:39
  on
• 22:39
  in
• 22:39
  this,
• 22:39
  this
• 22:40
  whole
• 22:40
  idea.
• 22:40
  And
• 22:40
  it
• 22:40
  doesn't
• 22:40
  seem,
• 22:41
  I
• 22:41
  don't
• 22:41
  know,
• 22:41
  it's,
• 22:42
  yeah,
• 22:42
  we're
• 22:42
  going
• 22:42
  to
• 22:42
  talk
• 22:43
  more
• 22:43
  about
• 22:43
  this.
• 22:43
  We
• 22:43
  got,
• 22:44
  we
• 22:44
  got
• 22:44
  a
• 22:44
  complimentary
• 22:44
  headline
• 22:45
  and
• 22:45
  headline
• 22:45
  five,
• 22:45
  which
• 22:46
  I
• 22:46
  cannot
• 22:46
  wait
• 22:46
  to
• 22:47
  get
• 22:47
  to.
• 22:47
  But
• 22:47
  yeah,
• 22:47
  there's,
• 22:48
  it
• 22:48
  seems
• 22:48
  like
• 22:48
  there's
• 22:48
  a
• 22:49
  lot,
• 22:49
  lot
• 22:49
  to
• 22:49
  this
• 22:50
  enchilada,
• 22:50
  and
• 22:50
  this
• 22:51
  is
• 22:51
  not
• 22:51
  a
• 22:51
  chunky
• 22:51
  yet.
• 22:52
  It's
• 22:52
  an
• 22:52
  enchilada.
• 22:53
  All
• 22:53
  right.
• 22:53
  Headline
• 22:54
  number
• 22:54
  four,
• 22:55
  it's
• 22:55
  still
• 22:55
  wet
• 22:55
  and
• 22:56
  sloppy.
• 22:56
  It's
• 22:57
  sloppy.
• 22:57
  Wet
• 22:58
  and
• 22:58
  sloppy
• 22:59
  enchilada.
• 23:00
  JD
• 23:01
  Sports
• 23:02
  just
• 23:02
  opened
• 23:02
  a
• 23:02
  new
• 23:03
  shopping
• 23:03
  platform
• 23:04
  called
• 23:04
  Rejd,
• 23:06
  a
• 23:06
  place
• 23:07
  for
• 23:07
  consumers
• 23:07
  to
• 23:08
  shop
• 23:08
  pre
• 23:08
  owned
• 23:09
  shoes
• 23:09
  at
• 23:10
  huge
• 23:10
  discounts
• 23:11
  according
• 23:11
  to
• 23:11
  the
• 23:12
  always
• 23:12
  in
• 23:12
  my
• 23:12
  weekly
• 23:13
  rotation.
• 23:13
  And
• 23:15
  sneaker
• 23:15
  news.
• 23:16
  Oh,
• 23:16
  yes,
• 23:17
  Sneaker
• 23:17
  News.
• 23:18
  Sneaker
• 23:18
  news.
• 23:18
  Yes,
• 23:19
  Sneaker
• 23:19
  News.
• 23:20
  Rejd
• 23:21
  is
• 23:21
  one
• 23:21
  of
• 23:21
  the
• 23:21
  few
• 23:22
  aftermarket
• 23:22
  platforms
• 23:23
  owned
• 23:23
  by
• 23:23
  a
• 23:23
  retailer
• 23:24
  as
• 23:24
  opposed
• 23:24
  to
• 23:24
  a
• 23:25
  sneaker
• 23:25
  brand.
• 23:26
  As
• 23:26
  a
• 23:26
  result,
• 23:26
  its
• 23:26
  selection
• 23:27
  is
• 23:27
  far
• 23:27
  more
• 23:27
  broad
• 23:28
  and
• 23:28
  isnt
• 23:28
  positioned
• 23:29
  as
• 23:29
  a
• 23:29
  hot
• 23:29
  destination
• 23:30
  for
• 23:30
  hyped
• 23:30
  up
• 23:31
  shoes,
• 23:31
  but
• 23:32
  rather
• 23:32
  under
• 23:32
  the
• 23:32
  raider
• 23:33
  styles
• 23:33
  as
• 23:34
  well
• 23:34
  as
• 23:34
  performance
• 23:35
  and
• 23:35
  casual
• 23:35
  footwear
• 23:36
  like
• 23:36
  sandals
• 23:36
  and
• 23:37
  slides.
• 23:38
  Every
• 23:38
  pair
• 23:38
  of
• 23:38
  shoes
• 23:39
  gets
• 23:39
  inspected,
• 23:40
  cleaned
• 23:40
  and
• 23:41
  repaired
• 23:41
  as
• 23:41
  needed,
• 23:42
  then
• 23:42
  assigned
• 23:43
  a
• 23:43
  condition
• 23:43
  grade
• 23:44
  so
• 23:44
  buyers
• 23:45
  know
• 23:45
  exactly
• 23:45
  what
• 23:46
  to
• 23:46
  expect.
• 23:47
  And
• 23:47
  as
• 23:47
  our
• 23:48
  resident
• 23:48
  resale
• 23:49
  maven,
• 23:50
  what
• 23:50
  do
• 23:50
  you
• 23:50
  think
• 23:50
  of
• 23:51
  JD
• 23:51
  Sports
• 23:51
  new
• 23:52
  re
• 23:52
  JD
• 23:53
  concept?
• 23:54
  You
• 23:54
  know,
• 23:55
  I
• 23:55
  love
• 23:55
  the,
• 23:55
  the
• 23:56
  fact
• 23:56
  that
• 23:57
  JD
• 23:57
  is
• 23:57
  doing
• 23:57
  this
• 23:58
  from
• 23:58
  like
• 23:58
  an
• 23:58
  umbrella
• 23:59
  sporting
• 24:00
  goods
• 24:00
  brand
• 24:01
  or
• 24:01
  house
• 24:01
  perspective
• 24:02
  because
• 24:03
  one,
• 24:03
  they,
• 24:03
  you
• 24:03
  know,
• 24:04
  the
• 24:04
  best
• 24:04
  part
• 24:04
  about
• 24:04
  this
• 24:05
  is
• 24:05
  that
• 24:05
  they,
• 24:06
  in
• 24:06
  theory
• 24:06
  have
• 24:06
  all
• 24:07
  the
• 24:07
  data
• 24:07
  from
• 24:07
  the
• 24:07
  original
• 24:08
  purchase
• 24:08
  because
• 24:09
  they're
• 24:09
  collecting
• 24:10
  not
• 24:10
  only
• 24:11
  pre
• 24:12
  loved,
• 24:12
  like
• 24:13
  gently
• 24:13
  worn
• 24:13
  items,
• 24:14
  but
• 24:14
  they're
• 24:14
  also
• 24:14
  taking
• 24:15
  into
• 24:15
  account
• 24:16
  returns
• 24:16
  that
• 24:17
  have
• 24:17
  come
• 24:17
  in
• 24:17
  open
• 24:18
  box
• 24:20
  product
• 24:20
  that's
• 24:20
  come
• 24:20
  in.
• 24:21
  And
• 24:21
  they're
• 24:21
  putting
• 24:21
  this
• 24:22
  on
• 24:22
  this
• 24:22
  RejD
• 24:23
  marketplace,
• 24:24
  which
• 24:24
  they're
• 24:24
  doing
• 24:24
  in
• 24:24
  conjunction
• 24:25
  with
• 24:25
  arrival
• 24:25
  e
• 24:25
  commerce,
• 24:26
  which
• 24:26
  is
• 24:27
  a
• 24:27
  platform
• 24:27
  Rochelle
• 24:28
  Snyder,
• 24:28
  we've
• 24:28
  talked
• 24:29
  to
• 24:29
  several
• 24:29
  times.
• 24:31
  I
• 24:32
  believe
• 24:32
  in
• 24:32
  that
• 24:32
  platform
• 24:32
  and
• 24:33
  I
• 24:33
  think
• 24:33
  what
• 24:33
  they're
• 24:33
  ultimately
• 24:34
  trying
• 24:34
  to
• 24:34
  do
• 24:34
  is,
• 24:34
  yes,
• 24:35
  get
• 24:35
  product
• 24:36
  back
• 24:36
  into
• 24:36
  circulation
• 24:37
  faster
• 24:37
  so
• 24:37
  it
• 24:37
  doesn't
• 24:38
  end
• 24:38
  up
• 24:38
  in
• 24:38
  landfills.
• 24:39
  However.
• 24:40
  Chris,
• 24:40
  there's
• 24:40
  a
• 24:40
  big
• 24:41
  but
• 24:41
  here
• 24:41
  for
• 24:41
  me.
• 24:42
  A
• 24:42
  big
• 24:42
  but.
• 24:43
  A
• 24:43
  big
• 24:44
  but.
• 24:44
  There's
• 24:45
  always
• 24:45
  a
• 24:45
  but.
• 24:46
  Bloomberg
• 24:46
  recently
• 24:47
  reported
• 24:47
  that
• 24:48
  sites
• 24:48
  like
• 24:48
  Thredup,
• 24:49
  Depop
• 24:49
  and
• 24:49
  Realreal
• 24:50
  are
• 24:50
  having
• 24:50
  a
• 24:51
  really
• 24:51
  hard
• 24:51
  time
• 24:52
  right
• 24:52
  now
• 24:53
  being
• 24:53
  profitable
• 24:54
  because
• 24:54
  they
• 24:54
  still
• 24:55
  have
• 24:55
  to
• 24:55
  hold
• 24:55
  on
• 24:55
  to
• 24:56
  product.
• 24:56
  And
• 24:56
  that's
• 24:56
  what
• 24:57
  I
• 24:57
  am
• 24:57
  concerned
• 24:57
  about
• 24:58
  here
• 24:58
  with
• 24:59
  this
• 24:59
  JD
• 25:00
  RejD
• 25:00
  platform
• 25:01
  because,
• 25:01
  yes,
• 25:02
  you
• 25:02
  know,
• 25:02
  you
• 25:03
  can
• 25:03
  authenticate
• 25:04
  it
• 25:04
  quickly
• 25:04
  because,
• 25:04
  you
• 25:04
  know,
• 25:04
  it
• 25:05
  came
• 25:05
  from
• 25:05
  you.
• 25:05
  You
• 25:06
  can
• 25:06
  have
• 25:06
  it
• 25:06
  cleaned
• 25:06
  and
• 25:07
  put
• 25:07
  out
• 25:07
  back
• 25:07
  into
• 25:08
  the,
• 25:08
  into
• 25:08
  circulation.
• 25:09
  But
• 25:10
  how
• 25:11
  much
• 25:11
  money
• 25:11
  are
• 25:11
  you
• 25:11
  really
• 25:12
  going
• 25:12
  to
• 25:12
  still
• 25:12
  make
• 25:12
  on
• 25:12
  that
• 25:13
  product?
• 25:14
  That's
• 25:14
  the
• 25:14
  big
• 25:14
  question
• 25:15
  here
• 25:15
  for
• 25:15
  me
• 25:15
  because
• 25:16
  I
• 25:16
  think
• 25:16
  that
• 25:16
  when,
• 25:17
  when
• 25:17
  you
• 25:17
  see
• 25:18
  sites
• 25:18
  that
• 25:18
  are
• 25:18
  doing
• 25:19
  this,
• 25:19
  when
• 25:19
  it's
• 25:19
  just
• 25:19
  peer
• 25:20
  to
• 25:20
  peer,
• 25:20
  there's
• 25:21
  no,
• 25:21
  you
• 25:21
  know,
• 25:21
  pulling
• 25:22
  product
• 25:22
  back
• 25:22
  in
• 25:22
  and
• 25:23
  have
• 25:23
  somebody
• 25:23
  having
• 25:23
  to
• 25:24
  own
• 25:24
  and
• 25:24
  manage
• 25:24
  that.
• 25:25
  I
• 25:25
  think
• 25:25
  that's
• 25:26
  where
• 25:26
  you
• 25:26
  stand
• 25:26
  to
• 25:26
  be
• 25:26
  most
• 25:27
  profitable.
• 25:27
  So
• 25:27
  I'm
• 25:27
  a
• 25:28
  little
• 25:28
  surprised
• 25:29
  that
• 25:29
  JD
• 25:29
  didn't
• 25:30
  go
• 25:30
  that
• 25:30
  route,
• 25:31
  especially
• 25:31
  with
• 25:32
  such
• 25:32
  adored
• 25:33
  brands
• 25:33
  that
• 25:33
  they
• 25:34
  have
• 25:34
  in
• 25:34
  their,
• 25:34
  in
• 25:35
  their
• 25:35
  stable
• 25:35
  like
• 25:35
  Nike,
• 25:36
  like
• 25:36
  new
• 25:36
  balance
• 25:37
  and
• 25:37
  others.
• 25:37
  But,
• 25:38
  um,
• 25:38
  but
• 25:39
  where
• 25:39
  do
• 25:39
  you,
• 25:39
  where
• 25:40
  do
• 25:40
  you
• 25:40
  land
• 25:40
  on,
• 25:40
  on
• 25:40
  the
• 25:41
  whole
• 25:41
  jdeh,
• 25:42
  like
• 25:42
  resale
• 25:43
  this
• 25:43
  Rejd
• 25:44
  site?
• 25:45
  I
• 25:45
  mean,
• 25:45
  I
• 25:45
  don't
• 25:45
  have
• 25:46
  a
• 25:46
  lot
• 25:46
  to
• 25:46
  add.
• 25:46
  I
• 25:46
  think
• 25:46
  what,
• 25:46
  the
• 25:47
  point
• 25:47
  you're
• 25:47
  bringing
• 25:47
  up
• 25:47
  is
• 25:47
  really
• 25:47
  interesting
• 25:48
  to
• 25:48
  me
• 25:48
  is
• 25:48
  right.
• 25:49
  And
• 25:49
  you're
• 25:49
  right
• 25:49
  because
• 25:49
  like
• 25:49
  even
• 25:50
  those
• 25:50
  companies
• 25:50
  are
• 25:50
  struggling,
• 25:51
  even
• 25:51
  the
• 25:51
  peer
• 25:51
  to
• 25:51
  peer
• 25:52
  sites
• 25:52
  are,
• 25:52
  you
• 25:52
  know,
• 25:53
  apparently
• 25:53
  struggling.
• 25:53
  Right.
• 25:53
  So,
• 25:54
  like,
• 25:54
  and
• 25:55
  so
• 25:55
  I
• 25:55
  just,
• 25:56
  I
• 25:56
  do
• 25:56
  struggle
• 25:56
  with
• 25:57
  how
• 25:57
  anyone
• 25:57
  makes
• 25:58
  money
• 25:58
  doing
• 25:58
  this
• 25:59
  in
• 25:59
  the
• 25:59
  long
• 25:59
  run.
• 25:59
  Like,
• 26:00
  it
• 26:00
  just
• 26:00
  seems
• 26:00
  like
• 26:00
  a
• 26:01
  really
• 26:01
  hard
• 26:01
  thing
• 26:02
  to
• 26:02
  make
• 26:02
  money
• 26:03
  when
• 26:03
  you're
• 26:03
  shipping,
• 26:04
  you
• 26:04
  know,
• 26:04
  shoes
• 26:05
  back
• 26:05
  and
• 26:05
  forth
• 26:05
  multiple
• 26:06
  times
• 26:06
  or
• 26:06
  holding
• 26:06
  inventory
• 26:07
  for
• 26:07
  that.
• 26:07
  So,
• 26:07
  like,
• 26:08
  I
• 26:08
  don't
• 26:08
  know.
• 26:08
  But
• 26:09
  I
• 26:09
  think
• 26:09
  with
• 26:09
  that
• 26:10
  said,
• 26:10
  the
• 26:10
  one
• 26:11
  point
• 26:11
  I
• 26:11
  take
• 26:11
  from
• 26:11
  this
• 26:12
  story
• 26:12
  is
• 26:13
  JD
• 26:13
  Sports
• 26:14
  is
• 26:14
  clearly
• 26:15
  going
• 26:15
  for
• 26:15
  it.
• 26:15
  I
• 26:15
  mean,
• 26:16
  multiple
• 26:17
  headlines
• 26:17
  where
• 26:17
  we've
• 26:18
  talked
• 26:18
  about
• 26:18
  them
• 26:18
  this
• 26:19
  year,
• 26:19
  which
• 26:19
  before,
• 26:20
  I
• 26:20
  don't
• 26:20
  even
• 26:20
  think
• 26:20
  JD
• 26:21
  Sports
• 26:21
  was
• 26:21
  in
• 26:21
  the
• 26:22
  lexicon
• 26:23
  of
• 26:23
  american
• 26:23
  retail
• 26:24
  all
• 26:24
  that
• 26:24
  much.
• 26:25
  But
• 26:26
  they're
• 26:26
  making
• 26:26
  headline
• 26:27
  after
• 26:27
  headline
• 26:28
  and
• 26:28
  taking
• 26:28
  some
• 26:29
  pretty
• 26:29
  unique
• 26:29
  approaches
• 26:30
  in
• 26:30
  the
• 26:30
  marketplace.
• 26:30
  Like
• 26:31
  we
• 26:31
  had
• 26:31
  them
• 26:31
  on
• 26:31
  talking
• 26:32
  about
• 26:32
  video
• 26:32
  commerce
• 26:33
  and
• 26:33
  everything
• 26:33
  they're
• 26:33
  doing
• 26:33
  there
• 26:34
  now.
• 26:34
  The
• 26:34
  question
• 26:34
  is
• 26:35
  they
• 26:35
  have
• 26:35
  to
• 26:35
  be
• 26:35
  careful
• 26:35
  they
• 26:35
  don't
• 26:36
  get
• 26:36
  too
• 26:36
  far
• 26:36
  out
• 26:36
  in
• 26:37
  front
• 26:37
  of
• 26:37
  things
• 26:37
  and
• 26:38
  keep
• 26:38
  their
• 26:38
  eye
• 26:38
  on
• 26:38
  the
• 26:38
  ball
• 26:39
  operationally
• 26:40
  in
• 26:40
  terms
• 26:40
  of
• 26:40
  the
• 26:40
  day
• 26:40
  to
• 26:41
  day.
• 26:41
  But,
• 26:42
  you
• 26:42
  know,
• 26:42
  we've
• 26:42
  talked
• 26:42
  to
• 26:43
  Arian,
• 26:43
  Ariane
• 26:44
  Parisi,
• 26:45
  their
• 26:46
  head
• 26:46
  of
• 26:46
  digital
• 26:47
  commerce
• 26:47
  there,
• 26:47
  and
• 26:48
  she's
• 26:48
  on
• 26:48
  top
• 26:48
  of
• 26:49
  her
• 26:49
  stuff.
• 26:49
  She
• 26:49
  gets
• 26:49
  it.
• 26:49
  And
• 26:50
  so,
• 26:50
  like,
• 26:50
  I
• 26:50
  think
• 26:50
  they're,
• 26:51
  they're
• 26:51
  just,
• 26:51
  I
• 26:51
  think
• 26:52
  they're
• 26:52
  a
• 26:52
  retailer
• 26:52
  to
• 26:53
  watch
• 26:53
  here
• 26:53
  in
• 26:53
  the
• 26:53
  US
• 26:54
  because
• 26:54
  they
• 26:54
  could
• 26:54
  be
• 26:54
  on
• 26:55
  an
• 26:55
  upswing.
• 26:55
  They're
• 26:55
  just
• 26:56
  doing
• 26:56
  some
• 26:56
  really
• 26:56
  creative
• 26:57
  things
• 26:57
  and
• 26:57
  they're
• 26:57
  entering
• 26:58
  a
• 26:58
  space
• 26:58
  that
• 26:58
  honestly,
• 26:59
  you
• 26:59
  know,
• 27:00
  needs
• 27:00
  somebody
• 27:00
  to
• 27:01
  kind
• 27:01
  of
• 27:01
  come
• 27:01
  in
• 27:01
  and
• 27:01
  be
• 27:01
  like,
• 27:02
  hey,
• 27:02
  we're
• 27:02
  going
• 27:02
  to
• 27:02
  do
• 27:03
  this
• 27:03
  differently.
• 27:03
  We're
• 27:03
  going
• 27:03
  to
• 27:03
  do
• 27:03
  it
• 27:04
  better.
• 27:04
  And
• 27:04
  so
• 27:04
  I
• 27:04
  applaud
• 27:05
  them
• 27:05
  for
• 27:05
  that.
• 27:06
  Yeah,
• 27:06
  I
• 27:06
  agree.
• 27:07
  All
• 27:08
  right,
• 27:08
  let's
• 27:08
  move
• 27:08
  on
• 27:08
  to
• 27:09
  headline
• 27:09
  number
• 27:09
  five.
• 27:10
  Chris?
• 27:10
  Amazon
• 27:11
  is
• 27:11
  testing
• 27:11
  the
• 27:11
  addition
• 27:12
  of
• 27:12
  robot
• 27:12
  warehouses
• 27:13
  to
• 27:13
  Whole
• 27:14
  Foods
• 27:14
  so
• 27:14
  shoppers
• 27:15
  can
• 27:15
  pick
• 27:15
  up
• 27:16
  other
• 27:16
  orders
• 27:17
  at
• 27:17
  checkout.
• 27:19
  Okay,
• 27:20
  according
• 27:20
  to
• 27:20
  CNBC,
• 27:21
  Amazon
• 27:21
  is
• 27:21
  building
• 27:22
  a
• 27:22
  micro
• 27:22
  fulfillment
• 27:22
  center
• 27:23
  attached
• 27:23
  to
• 27:23
  a
• 27:23
  Whole
• 27:24
  Foods
• 27:24
  location
• 27:24
  in
• 27:25
  the
• 27:25
  Philadelphia
• 27:25
  suburb
• 27:26
  of
• 27:26
  Plymouth
• 27:26
  meeting,
• 27:27
  Pennsylvania.
• 27:28
  Once
• 27:28
  the
• 27:28
  facility
• 27:28
  is
• 27:29
  operational,
• 27:29
  within
• 27:29
  the
• 27:30
  next
• 27:30
  year,
• 27:30
  shoppers
• 27:30
  will
• 27:31
  be
• 27:31
  able
• 27:31
  to
• 27:31
  order
• 27:31
  items
• 27:32
  from
• 27:32
  Amazon's
• 27:33
  website
• 27:33
  and
• 27:33
  its
• 27:34
  online
• 27:34
  grocery
• 27:34
  service,
• 27:35
  Amazon
• 27:35
  Fresh,
• 27:36
  while
• 27:36
  browsing
• 27:36
  Whole
• 27:37
  Foods
• 27:37
  and
• 27:37
  pick
• 27:37
  it
• 27:38
  up
• 27:38
  in
• 27:38
  the
• 27:38
  store
• 27:39
  as
• 27:39
  they're
• 27:39
  checking
• 27:39
  out.
• 27:40
  The
• 27:40
  arrangement
• 27:41
  would
• 27:41
  allow
• 27:42
  shoppers
• 27:42
  to
• 27:42
  buy
• 27:42
  staple
• 27:43
  goods
• 27:43
  from
• 27:43
  brands
• 27:43
  that
• 27:43
  aren't
• 27:44
  carried
• 27:44
  at
• 27:44
  Whole
• 27:44
  Foods
• 27:44
  Markets.
• 27:45
  For
• 27:45
  example,
• 27:46
  the
• 27:47
  Pepsi
• 27:47
  soda
• 27:48
  and
• 27:48
  Kellogg's
• 27:48
  cereal
• 27:49
  that
• 27:49
  is
• 27:50
  on
• 27:50
  top
• 27:50
  of
• 27:50
  your
• 27:51
  kids
• 27:51
  list
• 27:51
  and
• 27:51
  may
• 27:52
  prevent
• 27:52
  some
• 27:52
  people
• 27:52
  still
• 27:53
  from
• 27:53
  going
• 27:53
  to
• 27:54
  a
• 27:54
  Whole
• 27:54
  foods
• 27:54
  to
• 27:54
  complete
• 27:55
  their
• 27:55
  trip.
• 27:55
  And
• 27:55
  now
• 27:56
  it
• 27:56
  taps
• 27:56
  into
• 27:56
  the
• 27:57
  vast
• 27:57
  online
• 27:58
  Amazon
• 27:59
  catalog
• 27:59
  of
• 27:59
  items.
• 28:00
  Chris,
• 28:01
  this
• 28:01
  is
• 28:01
  the
• 28:02
  a
• 28:02
  and
• 28:02
  M.
• 28:02
  The
• 28:02
  real,
• 28:03
  real,
• 28:04
  the
• 28:04
  real
• 28:04
  one.
• 28:05
  Put
• 28:05
  you
• 28:05
  on
• 28:05
  the
• 28:05
  spot.
• 28:06
  Question
• 28:07
  A
• 28:07
  and
• 28:07
  M
• 28:07
  wants
• 28:08
  to
• 28:08
  know
• 28:09
  in
• 28:09
  Amazon's
• 28:09
  play
• 28:10
  to
• 28:10
  consolidate
• 28:10
  trips
• 28:11
  and
• 28:11
  increase
• 28:11
  baskets
• 28:12
  through
• 28:12
  Whole
• 28:12
  foods.
• 28:12
  Will
• 28:13
  the
• 28:13
  end
• 28:13
  of.
• 28:14
  Will
• 28:14
  the
• 28:15
  end
• 28:15
  consumer
• 28:16
  impact
• 28:16
  here
• 28:16
  be
• 28:17
  more
• 28:17
  trips
• 28:17
  to
• 28:18
  Whole
• 28:18
  foods
• 28:18
  from
• 28:19
  non
• 28:19
  Whole
• 28:19
  foods
• 28:19
  shoppers
• 28:20
  or
• 28:20
  just
• 28:21
  fewer
• 28:21
  trips
• 28:21
  by
• 28:21
  whole
• 28:22
  food
• 28:22
  shopper
• 28:22
  to
• 28:23
  other
• 28:23
  grocery
• 28:24
  retailers?
• 28:26
  Oh,
• 28:26
  man.
• 28:26
  Oh,
• 28:27
  Jesus.
• 28:28
  That.
• 28:28
  That
• 28:29
  might
• 28:29
  be
• 28:29
  my
• 28:29
  favorite
• 28:30
  question
• 28:30
  all
• 28:30
  time
• 28:31
  from
• 28:31
  a
• 28:31
  and
• 28:31
  M.
• 28:32
  Yeah,
• 28:32
  but
• 28:32
  before
• 28:33
  I
• 28:33
  answer
• 28:33
  that
• 28:33
  question,
• 28:33
  I
• 28:33
  gotta
• 28:34
  give
• 28:34
  a
• 28:34
  shout
• 28:34
  out
• 28:34
  to
• 28:34
  Plymouth
• 28:35
  meeting,
• 28:35
  Pennsylvania.
• 28:36
  Did
• 28:36
  you
• 28:36
  know
• 28:36
  there
• 28:36
  was
• 28:36
  a
• 28:37
  Plymouth
• 28:37
  meeting,
• 28:37
  Pennsylvania?
• 28:38
  I
• 28:39
  didn't,
• 28:39
  but
• 28:39
  I
• 28:39
  didn't
• 28:40
  question
• 28:40
  it.
• 28:40
  When
• 28:40
  I
• 28:41
  read
• 28:41
  it,
• 28:41
  I
• 28:41
  was
• 28:41
  like,
• 28:41
  sure,
• 28:42
  this
• 28:42
  makes
• 28:43
  sense.
• 28:43
  Like,
• 28:43
  Plymouth
• 28:44
  meeting
• 28:44
  feels
• 28:44
  like
• 28:45
  where
• 28:45
  all
• 28:45
  the
• 28:45
  Pilgrims
• 28:46
  came
• 28:46
  and
• 28:47
  had.
• 28:48
  Would
• 28:48
  you
• 28:48
  like
• 28:48
  to
• 28:48
  know
• 28:49
  where
• 28:49
  the.
• 28:49
  Town
• 28:50
  created
• 28:50
  their
• 28:51
  name?
• 28:51
  Like,
• 28:52
  I
• 28:52
  would
• 28:52
  love
• 28:52
  to
• 28:52
  abandon
• 28:53
  that
• 28:53
  route.
• 28:53
  What
• 28:53
  should
• 28:53
  we
• 28:54
  call
• 28:54
  ourselves?
• 28:54
  Well,
• 28:55
  we're
• 28:55
  meeting.
• 28:56
  We're
• 28:56
  near
• 28:56
  Plymouth.
• 28:57
  Plymouth
• 28:57
  here.
• 28:58
  Let's
• 28:58
  call
• 28:59
  ourselves
• 28:59
  Plymouth
• 28:59
  meeting.
• 29:00
  I
• 29:00
  don't
• 29:00
  know.
• 29:01
  But
• 29:01
  anyway.
• 29:01
  All
• 29:01
  right,
• 29:01
  back
• 29:01
  to
• 29:02
  the
• 29:02
  question.
• 29:02
  So.
• 29:03
  So
• 29:03
  will
• 29:03
  the
• 29:04
  end
• 29:04
  consumer
• 29:04
  impact
• 29:05
  here
• 29:05
  be
• 29:05
  more
• 29:05
  chips
• 29:05
  to
• 29:06
  Whole
• 29:06
  foods
• 29:06
  from
• 29:06
  non
• 29:06
  Whole
• 29:07
  foods
• 29:07
  shoppers
• 29:07
  or
• 29:07
  just
• 29:08
  fewer
• 29:08
  trips
• 29:08
  by
• 29:09
  whole
• 29:09
  food
• 29:09
  shoppers
• 29:09
  to
• 29:09
  other
• 29:10
  grocery
• 29:10
  stores?
• 29:11
  It's
• 29:11
  amazing
• 29:12
  question.
• 29:13
  I'm
• 29:13
  going
• 29:13
  to
• 29:13
  go.
• 29:14
  I'm
• 29:14
  going
• 29:14
  to
• 29:14
  go
• 29:14
  bold
• 29:14
  on
• 29:15
  this
• 29:15
  answer,
• 29:15
  and
• 29:15
  I'm
• 29:16
  going
• 29:16
  to
• 29:16
  actually
• 29:16
  say
• 29:17
  that.
• 29:18
  That
• 29:18
  when
• 29:18
  you
• 29:18
  combine
• 29:19
  this
• 29:19
  with
• 29:19
  what's
• 29:19
  going
• 29:20
  on
• 29:20
  in
• 29:20
  headline
• 29:20
  three
• 29:21
  and
• 29:21
  where
• 29:21
  Amazon
• 29:21
  is
• 29:21
  potentially
• 29:22
  heading,
• 29:23
  I
• 29:23
  think
• 29:23
  the
• 29:23
  answer
• 29:24
  is
• 29:24
  actually
• 29:24
  c.
• 29:25
  I
• 29:26
  think
• 29:26
  it's
• 29:26
  going
• 29:26
  to
• 29:26
  mean,
• 29:27
  yes,
• 29:28
  fewer
• 29:28
  trips
• 29:29
  by
• 29:29
  whole
• 29:29
  food
• 29:29
  shoppers
• 29:30
  to
• 29:30
  other
• 29:30
  grocery
• 29:31
  retailers.
• 29:32
  But
• 29:32
  if
• 29:32
  these
• 29:32
  headlines
• 29:33
  both
• 29:33
  play
• 29:33
  out
• 29:34
  as
• 29:34
  intended,
• 29:35
  it
• 29:35
  will
• 29:35
  also
• 29:35
  mean
• 29:36
  less
• 29:36
  trips
• 29:37
  to
• 29:37
  whole
• 29:37
  food
• 29:37
  stores
• 29:38
  by
• 29:39
  whole
• 29:39
  food
• 29:39
  shoppers
• 29:40
  as
• 29:40
  well.
• 29:41
  Okay.
• 29:42
  Because
• 29:42
  how
• 29:42
  come?
• 29:43
  And
• 29:43
  I
• 29:43
  say
• 29:43
  that
• 29:43
  for
• 29:43
  a
• 29:43
  couple
• 29:43
  reasons.
• 29:44
  First,
• 29:44
  the
• 29:44
  use
• 29:45
  case
• 29:45
  is
• 29:45
  just
• 29:45
  freaking
• 29:46
  silly.
• 29:46
  Like,
• 29:47
  I
• 29:47
  can't
• 29:47
  stand
• 29:47
  the
• 29:47
  use
• 29:48
  case.
• 29:48
  I'm
• 29:48
  standing
• 29:48
  in
• 29:48
  a
• 29:48
  Whole
• 29:49
  Foods
• 29:49
  and
• 29:49
  I'm
• 29:49
  going
• 29:49
  to
• 29:49
  go
• 29:50
  on
• 29:50
  my
• 29:50
  phone
• 29:51
  and
• 29:51
  order
• 29:51
  Pepsi.
• 29:52
  No,
• 29:52
  it's
• 29:52
  not
• 29:53
  going
• 29:53
  to
• 29:53
  happen.
• 29:53
  I
• 29:53
  can
• 29:53
  do
• 29:54
  that
• 29:54
  much
• 29:54
  easier
• 29:54
  from
• 29:54
  my
• 29:55
  couch
• 29:55
  based
• 29:55
  on
• 29:55
  what
• 29:55
  you're
• 29:56
  trying
• 29:56
  to
• 29:56
  put
• 29:56
  forward
• 29:56
  in
• 29:57
  headline
• 29:57
  number
• 29:57
  three.
• 29:58
  So
• 29:58
  if
• 29:58
  you
• 29:59
  believe
• 29:59
  the
• 29:59
  consolidated
• 30:00
  idea,
• 30:01
  people
• 30:01
  are
• 30:01
  going
• 30:01
  to
• 30:01
  gravitate
• 30:02
  towards
• 30:02
  that
• 30:02
  which
• 30:03
  ultimately
• 30:03
  leads,
• 30:04
  if
• 30:04
  you
• 30:04
  play
• 30:04
  this
• 30:05
  out,
• 30:05
  which
• 30:05
  ultimately
• 30:06
  means
• 30:07
  you're
• 30:07
  going
• 30:07
  to
• 30:08
  have
• 30:08
  less
• 30:08
  shoppers
• 30:09
  in
• 30:09
  Whole
• 30:09
  foods,
• 30:10
  which
• 30:10
  is
• 30:10
  going
• 30:10
  to
• 30:11
  mean
• 30:11
  less
• 30:11
  margin
• 30:12
  for
• 30:12
  Whole
• 30:12
  Foods
• 30:12
  over
• 30:12
  time,
• 30:13
  less
• 30:13
  long
• 30:14
  term
• 30:14
  investment
• 30:14
  in
• 30:14
  whole
• 30:15
  Foods
• 30:15
  in
• 30:15
  store
• 30:15
  experience.
• 30:16
  And
• 30:17
  here's
• 30:17
  the
• 30:17
  thing,
• 30:17
  and
• 30:18
  this
• 30:18
  is
• 30:18
  where
• 30:18
  I'm
• 30:18
  getting
• 30:18
  bold,
• 30:19
  which
• 30:19
  ultimately
• 30:19
  is
• 30:20
  the
• 30:20
  eventual
• 30:20
  death
• 30:21
  of
• 30:21
  Whole
• 30:21
  Foods
• 30:21
  as
• 30:22
  we
• 30:22
  know
• 30:22
  it
• 30:22
  today
• 30:22
  and
• 30:23
  love
• 30:23
  it.
• 30:23
  Wow.
• 30:24
  Okay.
• 30:24
  Which
• 30:24
  brings
• 30:25
  up
• 30:25
  an
• 30:25
  interesting.
• 30:25
  And
• 30:26
  here's
• 30:26
  why
• 30:26
  I
• 30:26
  say
• 30:26
  that,
• 30:26
  which
• 30:27
  brings
• 30:27
  up
• 30:27
  an
• 30:27
  interesting
• 30:27
  question.
• 30:28
  If
• 30:29
  Amazon
• 30:29
  were
• 30:29
  to
• 30:29
  sell
• 30:29
  Whole
• 30:30
  Foods
• 30:30
  right
• 30:30
  now,
• 30:31
  would
• 30:31
  it
• 30:31
  be
• 30:32
  worth
• 30:32
  more
• 30:32
  or
• 30:32
  less
• 30:33
  than
• 30:33
  they
• 30:33
  originally
• 30:33
  paid
• 30:34
  for
• 30:34
  it?
• 30:34
  Oh,
• 30:35
  God,
• 30:36
  I
• 30:36
  have
• 30:36
  no.
• 30:37
  What
• 30:37
  do
• 30:37
  you
• 30:38
  think?
• 30:38
  I
• 30:38
  don't
• 30:38
  know.
• 30:39
  My
• 30:39
  guess
• 30:39
  is
• 30:39
  it
• 30:39
  would
• 30:39
  actually
• 30:40
  be
• 30:40
  worth
• 30:40
  less
• 30:41
  because
• 30:41
  Amazon
• 30:41
  has
• 30:42
  done
• 30:42
  nothing
• 30:42
  with
• 30:43
  it.
• 30:43
  And
• 30:44
  now
• 30:44
  I
• 30:44
  think
• 30:44
  this
• 30:45
  headline,
• 30:45
  if
• 30:45
  they
• 30:45
  keep
• 30:46
  playing
• 30:46
  this
• 30:46
  out
• 30:46
  the
• 30:46
  way
• 30:47
  they
• 30:47
  are,
• 30:47
  this
• 30:47
  is
• 30:48
  essentially
• 30:48
  going
• 30:49
  to
• 30:49
  kill
• 30:49
  it
• 30:50
  because
• 30:50
  Amazon's
• 30:51
  mass
• 30:51
  market
• 30:51
  dominance
• 30:52
  is
• 30:52
  so
• 30:52
  strong
• 30:52
  in
• 30:52
  e
• 30:53
  commerce,
• 30:53
  that's
• 30:53
  going
• 30:53
  to
• 30:54
  pull
• 30:54
  people
• 30:54
  out
• 30:54
  of
• 30:55
  the
• 30:55
  actual
• 30:55
  store,
• 30:56
  which
• 30:56
  is
• 30:56
  going
• 30:56
  to
• 30:57
  create
• 30:57
  the
• 30:57
  death
• 30:57
  of
• 30:58
  Whole
• 30:58
  Foods
• 30:58
  down
• 30:58
  the
• 30:58
  line.
• 30:59
  That's,
• 30:59
  that's
• 30:59
  my
• 31:00
  prediction
• 31:00
  here.
• 31:01
  Oh,
• 31:01
  man,
• 31:01
  you've
• 31:02
  given
• 31:02
  me
• 31:02
  so
• 31:02
  much
• 31:02
  to
• 31:02
  think
• 31:03
  about
• 31:03
  in
• 31:03
  this.
• 31:03
  That's
• 31:04
  why
• 31:04
  I
• 31:04
  love
• 31:04
  this
• 31:04
  show.
• 31:05
  I
• 31:05
  got,
• 31:05
  I
• 31:05
  got,
• 31:05
  went
• 31:06
  down
• 31:06
  a
• 31:06
  big
• 31:06
  rabbit
• 31:07
  hole
• 31:07
  on
• 31:07
  this.
• 31:07
  I
• 31:09
  kind
• 31:09
  of
• 31:10
  think
• 31:10
  it's
• 31:10
  gonna
• 31:10
  happen.
• 31:10
  Like,
• 31:11
  if
• 31:11
  this
• 31:11
  is
• 31:11
  how
• 31:12
  it's
• 31:12
  gonna
• 31:12
  play
• 31:12
  out,
• 31:12
  like,
• 31:12
  if
• 31:13
  you're
• 31:13
  trying
• 31:13
  to
• 31:13
  get
• 31:13
  people
• 31:13
  to
• 31:14
  buy
• 31:14
  Pepsi
• 31:15
  while
• 31:15
  they're
• 31:15
  in
• 31:15
  Whole
• 31:15
  foods,
• 31:16
  like,
• 31:16
  what
• 31:16
  are
• 31:16
  you
• 31:16
  doing
• 31:17
  here?
• 31:17
  I
• 31:17
  don't
• 31:18
  disagree
• 31:18
  with
• 31:18
  you.
• 31:18
  I
• 31:18
  mean,
• 31:19
  I
• 31:19
  think
• 31:19
  that
• 31:19
  that's
• 31:20
  what
• 31:20
  I
• 31:20
  was
• 31:20
  thinking.
• 31:21
  Like,
• 31:22
  my
• 31:22
  biggest
• 31:22
  concern
• 31:23
  here
• 31:23
  is,
• 31:23
  like,
• 31:24
  these
• 31:24
  are
• 31:24
  mini
• 31:25
  warehouses
• 31:25
  right
• 31:26
  now,
• 31:26
  and
• 31:27
  how
• 31:27
  much
• 31:28
  product
• 31:28
  can
• 31:28
  you
• 31:29
  actually
• 31:29
  fit?
• 31:29
  Like,
• 31:30
  yes,
• 31:30
  we
• 31:30
  know
• 31:30
  Coca
• 31:31
  Cola
• 31:31
  and
• 31:31
  Pepsi
• 31:32
  and,
• 31:32
  you
• 31:33
  know,
• 31:33
  Doritos.
• 31:34
  You
• 31:34
  can't
• 31:34
  buy
• 31:34
  in
• 31:34
  a
• 31:35
  whole
• 31:35
  foods.
• 31:36
  But
• 31:36
  then,
• 31:37
  like,
• 31:37
  what?
• 31:37
  So
• 31:37
  then
• 31:37
  I'm
• 31:38
  like,
• 31:38
  well,
• 31:38
  does
• 31:38
  it
• 31:39
  just
• 31:39
  make
• 31:39
  sense
• 31:39
  to
• 31:39
  start
• 31:40
  carrying
• 31:40
  these
• 31:41
  products
• 31:41
  inside
• 31:41
  of
• 31:41
  a
• 31:42
  Whole
• 31:42
  Foods
• 31:42
  if
• 31:42
  you
• 31:42
  know
• 31:43
  that
• 31:43
  that's
• 31:43
  what
• 31:43
  it
• 31:43
  is?
• 31:43
  Like,
• 31:44
  why
• 31:44
  are
• 31:44
  you
• 31:44
  going
• 31:44
  to
• 31:44
  put
• 31:44
  this
• 31:45
  to
• 31:45
  a
• 31:45
  mini
• 31:45
  warehouse
• 31:46
  and
• 31:46
  put
• 31:46
  the
• 31:46
  friction
• 31:47
  point
• 31:47
  on
• 31:47
  the
• 31:47
  consumer
• 31:48
  then
• 31:48
  to
• 31:48
  have
• 31:48
  to,
• 31:48
  like,
• 31:49
  order
• 31:49
  that
• 31:49
  separately?
• 31:50
  Like,
• 31:50
  why
• 31:51
  wouldn't
• 31:51
  you
• 31:51
  just
• 31:51
  start
• 31:51
  carrying
• 31:52
  it
• 31:52
  in
• 31:52
  your
• 31:52
  store?
• 31:52
  But
• 31:53
  then
• 31:53
  you
• 31:53
  defeat
• 31:54
  the
• 31:54
  purpose
• 31:54
  of
• 31:54
  Whole
• 31:55
  Foods
• 31:55
  as
• 31:55
  a
• 31:55
  concept
• 31:56
  to
• 31:56
  begin
• 31:56
  with.
• 31:56
  So,
• 31:56
  like,
• 31:57
  that,
• 31:57
  to
• 31:57
  me,
• 31:58
  that
• 31:58
  brings
• 31:59
  up
• 31:59
  a
• 31:59
  really
• 31:59
  interesting
• 32:00
  point.
• 32:01
  You
• 32:01
  know,
• 32:02
  I
• 32:02
  will
• 32:02
  say
• 32:03
  that
• 32:03
  this
• 32:03
  does
• 32:03
  kind
• 32:04
  of
• 32:04
  put
• 32:04
  some
• 32:05
  clarification
• 32:05
  to
• 32:06
  what
• 32:06
  Claire
• 32:06
  Peters
• 32:06
  was
• 32:07
  talking
• 32:07
  about
• 32:07
  last
• 32:07
  week
• 32:07
  at
• 32:08
  grocery
• 32:08
  shop
• 32:08
  when
• 32:08
  she
• 32:08
  said
• 32:09
  they
• 32:09
  were
• 32:09
  trying
• 32:09
  to
• 32:09
  consolidate
• 32:10
  trips
• 32:10
  and
• 32:10
  make
• 32:10
  shopping
• 32:11
  easier.
• 32:11
  I
• 32:11
  wish
• 32:11
  we
• 32:12
  knew
• 32:12
  about
• 32:12
  this
• 32:12
  when
• 32:12
  she
• 32:13
  was
• 32:13
  talking
• 32:13
  because
• 32:13
  I
• 32:14
  think
• 32:14
  that
• 32:14
  would
• 32:14
  have
• 32:15
  straightened
• 32:15
  things
• 32:15
  out
• 32:16
  a
• 32:16
  little
• 32:16
  bit,
• 32:16
  at
• 32:16
  least
• 32:16
  under,
• 32:17
  given
• 32:17
  us
• 32:17
  an
• 32:18
  example
• 32:18
  of
• 32:18
  what
• 32:18
  to
• 32:19
  expect
• 32:19
  of
• 32:19
  what
• 32:19
  they're
• 32:20
  trying
• 32:20
  to
• 32:20
  do.
• 32:22
  But
• 32:22
  ultimately,
• 32:23
  I
• 32:24
  just
• 32:24
  keep
• 32:24
  getting
• 32:24
  back
• 32:25
  to
• 32:26
  how
• 32:26
  much
• 32:26
  can
• 32:26
  they
• 32:26
  fit
• 32:27
  in
• 32:27
  there?
• 32:27
  And
• 32:28
  are
• 32:28
  you
• 32:28
  still
• 32:28
  going
• 32:28
  to
• 32:28
  force
• 32:29
  me
• 32:29
  as
• 32:29
  a
• 32:29
  consumer
• 32:29
  to
• 32:30
  do
• 32:30
  another
• 32:30
  trip?
• 32:31
  Because
• 32:31
  I
• 32:31
  don't
• 32:32
  know
• 32:32
  that,
• 32:32
  you
• 32:32
  know,
• 32:32
  in
• 32:32
  your
• 32:33
  mini
• 32:33
  warehouse,
• 32:33
  you're
• 32:33
  going
• 32:33
  to
• 32:34
  have
• 32:34
  all
• 32:34
  the
• 32:34
  things
• 32:34
  on
• 32:35
  my
• 32:35
  list
• 32:35
  that
• 32:35
  I
• 32:35
  could
• 32:35
  just
• 32:36
  let
• 32:36
  to
• 32:36
  your
• 32:36
  point,
• 32:36
  walk
• 32:37
  into
• 32:37
  a
• 32:37
  target
• 32:37
  or
• 32:38
  walk
• 32:38
  into
• 32:38
  a
• 32:38
  Walmart
• 32:39
  and
• 32:39
  check
• 32:39
  all
• 32:40
  off
• 32:40
  my
• 32:40
  list
• 32:40
  in
• 32:41
  one,
• 32:41
  in
• 32:41
  one
• 32:42
  trip
• 32:42
  and
• 32:42
  be
• 32:43
  home
• 32:43
  and
• 32:43
  not
• 32:43
  have
• 32:43
  to
• 32:44
  do
• 32:44
  anything
• 32:44
  else.
• 32:45
  But
• 32:45
  here's
• 32:45
  the
• 32:46
  thing.
• 32:46
  You
• 32:46
  will
• 32:46
  from
• 32:46
  home
• 32:47
  because
• 32:47
  of
• 32:48
  number
• 32:48
  three,
• 32:49
  you
• 32:49
  will
• 32:49
  from
• 32:49
  home.
• 32:50
  You
• 32:50
  will
• 32:50
  be
• 32:50
  able
• 32:50
  to
• 32:50
  get
• 32:51
  that
• 32:51
  delivered
• 32:51
  to
• 32:51
  your
• 32:51
  house
• 32:52
  from
• 32:52
  home
• 32:52
  because
• 32:52
  of
• 32:52
  the
• 32:53
  consolidation
• 32:53
  effort.
• 32:54
  So
• 32:54
  see,
• 32:55
  I
• 32:55
  actually,
• 32:55
  I
• 32:55
  actually
• 32:55
  disagree
• 32:56
  with
• 32:56
  the
• 32:56
  point
• 32:56
  on
• 32:56
  Claire
• 32:56
  Peters
• 32:57
  too.
• 32:57
  Like
• 32:57
  I
• 32:57
  actually
• 32:57
  think
• 32:58
  this
• 32:58
  is
• 32:58
  just
• 32:58
  further
• 32:58
  emphasizing
• 32:59
  the
• 32:59
  fact
• 33:00
  that
• 33:00
  I
• 33:00
  have
• 33:00
  no
• 33:00
  idea
• 33:01
  what
• 33:01
  their
• 33:02
  grocery
• 33:02
  strategy
• 33:02
  is.
• 33:02
  When
• 33:03
  you
• 33:03
  look
• 33:03
  at
• 33:03
  everything
• 33:03
  they
• 33:04
  have
• 33:04
  under
• 33:04
  their
• 33:04
  banners,
• 33:05
  like
• 33:05
  they
• 33:05
  have
• 33:05
  Amazon
• 33:06
  fresh,
• 33:06
  they
• 33:06
  have
• 33:06
  the
• 33:06
  Amazon
• 33:07
  website,
• 33:07
  they
• 33:07
  have,
• 33:08
  they
• 33:08
  have
• 33:08
  whole
• 33:08
  foods,
• 33:09
  they
• 33:09
  have
• 33:09
  these
• 33:09
  other
• 33:10
  retailers
• 33:10
  that
• 33:10
  are,
• 33:11
  the
• 33:11
  other
• 33:11
  part
• 33:11
  of
• 33:11
  this
• 33:12
  too
• 33:12
  is
• 33:12
  the
• 33:12
  other
• 33:12
  retailers
• 33:13
  that
• 33:13
  are
• 33:13
  selling
• 33:13
  through
• 33:13
  Amazon
• 33:14
  as
• 33:14
  well
• 33:14
  that
• 33:15
  I'm
• 33:15
  assuming
• 33:15
  will
• 33:15
  be
• 33:15
  part
• 33:16
  of
• 33:16
  this
• 33:16
  consolidated
• 33:17
  effort.
• 33:17
  So
• 33:17
  if
• 33:18
  you
• 33:18
  have
• 33:18
  all
• 33:18
  of
• 33:18
  those
• 33:19
  happening,
• 33:19
  Amazon's
• 33:20
  going
• 33:20
  to
• 33:20
  pull
• 33:20
  a
• 33:21
  hell
• 33:21
  of
• 33:21
  a
• 33:21
  lot
• 33:21
  of
• 33:21
  e
• 33:21
  commerce
• 33:22
  volume
• 33:22
  from
• 33:23
  consumers
• 33:23
  over
• 33:24
  time.
• 33:24
  But
• 33:25
  I
• 33:25
  don't
• 33:25
  think
• 33:26
  those
• 33:26
  same
• 33:26
  consumers
• 33:27
  are
• 33:27
  going
• 33:27
  to
• 33:27
  be
• 33:27
  the
• 33:27
  ones
• 33:27
  going
• 33:28
  into
• 33:28
  stores
• 33:28
  anymore
• 33:29
  to
• 33:29
  the
• 33:29
  same
• 33:30
  degree.
• 33:30
  And
• 33:30
  so
• 33:30
  that
• 33:31
  means
• 33:31
  that
• 33:31
  the
• 33:32
  stores
• 33:32
  they
• 33:32
  used
• 33:32
  to
• 33:32
  frequent
• 33:33
  are
• 33:33
  going
• 33:33
  to
• 33:34
  struggle
• 33:34
  and
• 33:35
  Whole
• 33:35
  Foods
• 33:35
  is
• 33:35
  going
• 33:35
  to
• 33:35
  be
• 33:35
  the
• 33:36
  prime
• 33:36
  one
• 33:36
  in
• 33:36
  my
• 33:36
  mind
• 33:36
  that
• 33:37
  struggles.
• 33:38
  Right.
• 33:38
  And
• 33:39
  again,
• 33:39
  like,
• 33:39
  you
• 33:40
  just
• 33:40
  made
• 33:40
  me
• 33:40
  think
• 33:40
  of
• 33:40
  something
• 33:41
  else.
• 33:41
  So
• 33:42
  the
• 33:42
  other
• 33:42
  part
• 33:42
  of
• 33:43
  this
• 33:43
  is
• 33:43
  still
• 33:43
  the
• 33:43
  stores
• 33:44
  issue
• 33:44
  that
• 33:44
  Amazon
• 33:45
  has.
• 33:45
  And
• 33:45
  like
• 33:45
  the
• 33:46
  whole
• 33:46
  like
• 33:47
  problem
• 33:48
  with
• 33:48
  what
• 33:48
  the
• 33:49
  shopping
• 33:49
  experience
• 33:50
  is
• 33:50
  going
• 33:50
  to
• 33:50
  be
• 33:50
  like
• 33:50
  in
• 33:51
  the
• 33:51
  whole
• 33:51
  food
• 33:51
  store
• 33:52
  because
• 33:52
  I
• 33:52
  think
• 33:52
  this
• 33:53
  also
• 33:53
  takes
• 33:53
  out
• 33:54
  like
• 33:54
  you're
• 33:54
  still
• 33:55
  not
• 33:55
  having
• 33:55
  the
• 33:56
  discovery
• 33:56
  that
• 33:56
  happens
• 33:57
  product
• 33:58
  in.
• 33:59
  Like,
• 33:59
  it
• 33:59
  shows
• 34:00
  you
• 34:00
  that
• 34:00
  Amazon's
• 34:00
  not
• 34:01
  thinking
• 34:01
  about
• 34:01
  the
• 34:01
  merchandising
• 34:02
  of
• 34:02
  that
• 34:02
  disc.
• 34:02
  Like
• 34:02
  how
• 34:03
  are
• 34:03
  they
• 34:03
  going
• 34:03
  to
• 34:03
  put
• 34:03
  sock,
• 34:04
  are
• 34:04
  they
• 34:04
  going
• 34:04
  to
• 34:04
  put
• 34:04
  socks
• 34:05
  on
• 34:05
  display?
• 34:05
  Is
• 34:05
  there
• 34:06
  going
• 34:06
  to
• 34:06
  be
• 34:06
  signage
• 34:06
  for
• 34:07
  Pepsi
• 34:07
  that
• 34:07
  you
• 34:07
  can
• 34:07
  order?
• 34:08
  Like
• 34:08
  how
• 34:08
  do
• 34:09
  you
• 34:09
  have
• 34:09
  that?
• 34:10
  Those
• 34:10
  moments
• 34:10
  happen
• 34:11
  in
• 34:12
  a
• 34:12
  physical
• 34:12
  environment.
• 34:13
  Fine.
• 34:14
  That
• 34:14
  you
• 34:14
  know
• 34:14
  how
• 34:14
  to
• 34:14
  do
• 34:14
  it
• 34:15
  in
• 34:15
  a
• 34:15
  digital
• 34:15
  environment
• 34:16
  like
• 34:16
  you
• 34:16
  said,
• 34:16
  and
• 34:16
  you'd
• 34:16
  order
• 34:16
  all
• 34:17
  that
• 34:17
  stuff
• 34:17
  to
• 34:17
  your
• 34:17
  house.
• 34:17
  But
• 34:18
  like,
• 34:18
  what's
• 34:18
  this
• 34:18
  going?
• 34:19
  How
• 34:19
  are
• 34:19
  they
• 34:19
  thinking
• 34:20
  still
• 34:21
  about
• 34:21
  what
• 34:21
  their
• 34:21
  groceries
• 34:22
  footprint
• 34:23
  strategy?
• 34:23
  That's
• 34:24
  a
• 34:24
  great
• 34:24
  point
• 34:24
  because
• 34:24
  my
• 34:25
  biggest
• 34:25
  lesson
• 34:26
  leading
• 34:26
  the
• 34:26
  store,
• 34:26
  the
• 34:27
  future
• 34:27
  project
• 34:27
  at
• 34:27
  Target
• 34:28
  is
• 34:28
  the
• 34:29
  last
• 34:29
  thing
• 34:29
  I
• 34:29
  wanted
• 34:30
  was
• 34:30
  a
• 34:30
  consumer
• 34:31
  to
• 34:31
  be
• 34:32
  on
• 34:32
  their
• 34:32
  phone
• 34:33
  looking
• 34:33
  for
• 34:33
  a
• 34:33
  product.
• 34:34
  They
• 34:34
  can't
• 34:34
  get
• 34:34
  inside
• 34:35
  my
• 34:35
  store.
• 34:36
  Yeah.
• 34:36
  Because
• 34:37
  then
• 34:37
  they're
• 34:37
  missing
• 34:38
  all
• 34:38
  the
• 34:38
  merchandising
• 34:39
  that
• 34:39
  I
• 34:39
  am
• 34:40
  making
• 34:40
  the
• 34:40
  effort
• 34:40
  to
• 34:41
  put
• 34:41
  in
• 34:41
  front
• 34:41
  of
• 34:42
  them
• 34:42
  in
• 34:42
  the
• 34:43
  store.
• 34:43
  Right.
• 34:44
  So
• 34:44
  yeah,
• 34:45
  that's
• 34:45
  a
• 34:45
  big
• 34:45
  disconnect
• 34:46
  when
• 34:46
  you
• 34:46
  get
• 34:46
  right
• 34:46
  down.
• 34:47
  So
• 34:48
  what
• 34:48
  do
• 34:48
  you
• 34:48
  think
• 34:48
  is
• 34:48
  going
• 34:49
  to
• 34:49
  happen?
• 34:49
  Like,
• 34:50
  do
• 34:50
  you
• 34:50
  think
• 34:50
  that
• 34:50
  they're
• 34:50
  going
• 34:50
  to,
• 34:51
  like
• 34:51
  one?
• 34:51
  Do
• 34:52
  they
• 34:52
  have
• 34:52
  enough
• 34:52
  product
• 34:53
  to
• 34:53
  test
• 34:53
  this
• 34:54
  in
• 34:54
  those
• 34:54
  mini,
• 34:55
  like,
• 34:55
  I
• 34:55
  still
• 34:55
  go
• 34:55
  back
• 34:55
  to
• 34:56
  like,
• 34:56
  what's
• 34:56
  in
• 34:56
  the
• 34:56
  mini
• 34:56
  warehouses,
• 34:57
  how
• 34:57
  many?
• 34:57
  I
• 34:57
  just
• 34:57
  don't
• 34:57
  think
• 34:58
  it's
• 34:58
  there.
• 34:59
  You
• 34:59
  don't
• 34:59
  think
• 34:59
  so
• 35:00
  you
• 35:00
  think
• 35:00
  this
• 35:00
  will
• 35:00
  be,
• 35:01
  like,
• 35:01
  killed
• 35:01
  as
• 35:01
  a
• 35:01
  test
• 35:02
  and
• 35:02
  it's
• 35:02
  not?
• 35:02
  I
• 35:03
  think
• 35:03
  it's
• 35:03
  a
• 35:03
  fun
• 35:03
  thing
• 35:03
  to
• 35:04
  talk
• 35:04
  about.
• 35:04
  I
• 35:04
  don't
• 35:04
  think
• 35:04
  consumers
• 35:05
  will
• 35:05
  actually
• 35:05
  do
• 35:05
  it.
• 35:06
  I
• 35:06
  think
• 35:06
  they'll
• 35:06
  either
• 35:06
  do
• 35:06
  it,
• 35:07
  they'll
• 35:07
  either
• 35:07
  coordinate
• 35:07
  the
• 35:07
  order
• 35:08
  before
• 35:08
  they
• 35:08
  get
• 35:08
  there,
• 35:08
  or
• 35:09
  they'll
• 35:09
  just
• 35:09
  order
• 35:09
  from
• 35:09
  home
• 35:09
  and
• 35:10
  never
• 35:10
  leave
• 35:10
  their
• 35:10
  house.
• 35:10
  Like,
• 35:11
  that's
• 35:11
  what
• 35:11
  going
• 35:11
  to
• 35:11
  happen.
• 35:12
  Like,
• 35:12
  I'm
• 35:12
  not
• 35:13
  going
• 35:13
  to
• 35:13
  be
• 35:13
  standing
• 35:14
  in
• 35:14
  the
• 35:14
  chips
• 35:14
  aisle
• 35:14
  and
• 35:15
  go,
• 35:15
  oh,
• 35:15
  you
• 35:15
  know
• 35:15
  what?
• 35:16
  I
• 35:16
  can
• 35:16
  pull
• 35:16
  out
• 35:16
  my
• 35:16
  phone
• 35:17
  now
• 35:17
  and
• 35:17
  I'm
• 35:17
  going
• 35:17
  to
• 35:17
  order
• 35:18
  a
• 35:18
  bag
• 35:18
  of
• 35:18
  tostitos
• 35:19
  for
• 35:19
  the
• 35:19
  party
• 35:19
  I'm
• 35:19
  going
• 35:19
  to
• 35:20
  have.
• 35:20
  Like,
• 35:20
  it's
• 35:20
  just
• 35:21
  not
• 35:21
  going
• 35:21
  to
• 35:21
  happen
• 35:21
  that
• 35:21
  way
• 35:22
  because
• 35:22
  it's
• 35:23
  maybe
• 35:23
  as
• 35:23
  a
• 35:24
  one
• 35:24
  off,
• 35:24
  but
• 35:24
  that's
• 35:24
  not
• 35:25
  going
• 35:25
  to
• 35:25
  move
• 35:25
  anything.
• 35:26
  So
• 35:27
  ultimately
• 35:27
  what
• 35:27
  I
• 35:27
  think
• 35:27
  is
• 35:27
  going
• 35:28
  to
• 35:28
  happen
• 35:28
  here
• 35:28
  is
• 35:28
  I
• 35:28
  think
• 35:29
  Whole
• 35:29
  Foods
• 35:30
  is
• 35:30
  either
• 35:30
  going
• 35:30
  to
• 35:31
  go
• 35:32
  struggle
• 35:33
  or
• 35:33
  it's
• 35:33
  actually
• 35:33
  going
• 35:33
  to
• 35:33
  get
• 35:34
  sold,
• 35:34
  which
• 35:34
  is
• 35:34
  why
• 35:34
  I
• 35:34
  thought
• 35:34
  of
• 35:35
  the
• 35:35
  question
• 35:35
  of,
• 35:35
  like,
• 35:36
  how
• 35:36
  much
• 35:36
  is
• 35:37
  it
• 35:37
  worth
• 35:37
  right
• 35:37
  now?
• 35:37
  Is
• 35:37
  it
• 35:38
  worth
• 35:38
  more
• 35:38
  or
• 35:38
  less
• 35:38
  since
• 35:39
  Amazon
• 35:39
  took
• 35:39
  it
• 35:39
  over?
• 35:40
  Right?
• 35:40
  No,
• 35:41
  it's
• 35:41
  a
• 35:41
  great
• 35:41
  point.
• 35:42
  Maybe
• 35:42
  it
• 35:42
  could
• 35:42
  be
• 35:43
  worth
• 35:43
  more
• 35:43
  to
• 35:43
  somebody
• 35:43
  because
• 35:44
  they
• 35:44
  could
• 35:44
  probably
• 35:44
  do
• 35:44
  something
• 35:45
  creative
• 35:45
  with
• 35:45
  it.
• 35:46
  I
• 35:46
  don't
• 35:46
  know.
• 35:47
  All
• 35:47
  right,
• 35:47
  people,
• 35:47
  we
• 35:48
  want
• 35:48
  to
• 35:48
  hear.
• 35:49
  Send
• 35:50
  us
• 35:50
  your.
• 35:50
  Send
• 35:51
  us.
• 35:51
  Slide
• 35:51
  into
• 35:52
  the
• 35:52
  DM's
• 35:52
  and
• 35:53
  tell
• 35:53
  us
• 35:53
  what
• 35:53
  you
• 35:53
  think
• 35:53
  about
• 35:54
  this
• 35:54
  one.
• 35:55
  I
• 35:55
  always
• 35:55
  love
• 35:55
  when
• 35:55
  we
• 35:55
  get
• 35:56
  thinking
• 35:56
  in
• 35:56
  real
• 35:56
  time.
• 35:57
  We
• 35:57
  never
• 35:57
  know
• 35:57
  which
• 35:58
  way
• 35:58
  the
• 35:58
  conversation
• 35:59
  is
• 35:59
  going
• 35:59
  to
• 35:59
  go.
• 35:59
  And
• 35:59
  we
• 35:59
  start
• 36:00
  thinking
• 36:00
  in
• 36:00
  real
• 36:00
  time.
• 36:01
  It's
• 36:01
  always
• 36:01
  dangerous.
• 36:02
  Oh,
• 36:02
  my
• 36:02
  God.
• 36:03
  All
• 36:03
  right,
• 36:03
  let's
• 36:03
  close
• 36:04
  this
• 36:04
  out
• 36:04
  with
• 36:04
  the
• 36:04
  lightning
• 36:04
  round.
• 36:05
  Chris,
• 36:05
  question
• 36:06
  number
• 36:06
  one
• 36:06
  goes
• 36:06
  to
• 36:06
  you.
• 36:07
  Walmart
• 36:08
  just
• 36:08
  posted
• 36:09
  a
• 36:09
  job
• 36:10
  and
• 36:10
  hired
• 36:10
  a
• 36:11
  full
• 36:11
  time
• 36:11
  meteorologist,
• 36:13
  which
• 36:13
  would
• 36:13
  have
• 36:13
  been
• 36:14
  my
• 36:14
  dream
• 36:15
  job
• 36:15
  as
• 36:16
  a
• 36:16
  five
• 36:16
  year
• 36:16
  old.
• 36:17
  What
• 36:17
  did
• 36:17
  you
• 36:17
  want
• 36:17
  to
• 36:17
  be
• 36:18
  when
• 36:18
  you
• 36:18
  were
• 36:18
  little?
• 36:19
  Really?
• 36:19
  You
• 36:19
  wanted
• 36:19
  to
• 36:20
  be
• 36:20
  a
• 36:20
  meteorologist?
• 36:21
  Wow.
• 36:21
  Oh,
• 36:21
  I
• 36:21
  wanted
• 36:22
  to
• 36:22
  be
• 36:22
  a
• 36:22
  meteorologist
• 36:23
  because
• 36:23
  I
• 36:24
  was
• 36:24
  terrified
• 36:24
  of
• 36:24
  storms
• 36:25
  and
• 36:25
  I
• 36:25
  love
• 36:26
  retail.
• 36:26
  So,
• 36:26
  like,
• 36:27
  this
• 36:27
  would
• 36:27
  be
• 36:27
  the
• 36:27
  marriage
• 36:28
  of
• 36:28
  my
• 36:28
  two
• 36:28
  favorite
• 36:29
  things.
• 36:30
  Wow.
• 36:31
  I
• 36:31
  had
• 36:32
  no
• 36:32
  idea
• 36:32
  the
• 36:32
  meteorology
• 36:33
  history
• 36:33
  with
• 36:34
  you.
• 36:34
  All
• 36:34
  right.
• 36:34
  Oh,
• 36:35
  yeah.
• 36:35
  Well,
• 36:35
  funny
• 36:36
  story
• 36:36
  for
• 36:36
  me
• 36:36
  to
• 36:36
  answer
• 36:37
  that
• 36:37
  question,
• 36:37
  I
• 36:37
  remember
• 36:38
  the
• 36:38
  day
• 36:38
  like
• 36:38
  it
• 36:38
  was
• 36:38
  yesterday.
• 36:39
  I
• 36:40
  was
• 36:40
  outside
• 36:40
  shooting
• 36:40
  hoops
• 36:41
  in
• 36:42
  my
• 36:42
  driveway
• 36:42
  in
• 36:43
  Phoenix,
• 36:43
  and
• 36:43
  my
• 36:43
  grandmother
• 36:44
  came
• 36:44
  out.
• 36:44
  She
• 36:44
  was
• 36:44
  visiting,
• 36:45
  and
• 36:45
  she's
• 36:45
  like,
• 36:45
  I
• 36:46
  don't
• 36:46
  know
• 36:46
  how
• 36:46
  it
• 36:46
  started,
• 36:46
  but
• 36:46
  she's
• 36:47
  like,
• 36:47
  Chris,
• 36:47
  what
• 36:47
  do
• 36:47
  you
• 36:47
  want
• 36:47
  to
• 36:47
  be
• 36:47
  when
• 36:47
  you
• 36:48
  grow
• 36:48
  up?
• 36:48
  And
• 36:48
  I
• 36:48
  was
• 36:48
  like,
• 36:49
  you
• 36:49
  know
• 36:49
  what
• 36:49
  I
• 36:49
  want
• 36:49
  to
• 36:49
  be?
• 36:50
  I
• 36:50
  want
• 36:50
  to
• 36:50
  be
• 36:50
  Mike
• 36:50
  Royko,
• 36:51
  grandma
• 36:52
  and
• 36:52
  Mike
• 36:53
  Royco.
• 36:54
  Mike
• 36:54
  Royco
• 36:55
  was
• 36:55
  an
• 36:55
  editorialist,
• 36:56
  famous
• 36:57
  editorialist
• 36:58
  for
• 36:58
  the
• 36:58
  Chicago
• 36:59
  Tribune
• 36:59
  and
• 36:59
  other
• 36:59
  Chicago
• 37:00
  papers
• 37:00
  as
• 37:00
  well.
• 37:01
  And
• 37:01
  I'd
• 37:01
  read
• 37:02
  his
• 37:02
  column,
• 37:02
  like,
• 37:02
  every
• 37:02
  week.
• 37:02
  It
• 37:03
  would
• 37:03
  get
• 37:03
  syndicated
• 37:03
  to
• 37:04
  the
• 37:04
  Tempe
• 37:04
  Tribune,
• 37:05
  where
• 37:05
  I
• 37:05
  grew
• 37:05
  up.
• 37:06
  And
• 37:06
  I
• 37:06
  always
• 37:07
  liked
• 37:07
  it.
• 37:07
  And
• 37:07
  I
• 37:07
  was
• 37:07
  like,
• 37:07
  yeah,
• 37:08
  that's
• 37:08
  what
• 37:08
  I
• 37:08
  want
• 37:08
  to
• 37:08
  do.
• 37:08
  And
• 37:08
  so,
• 37:09
  so,
• 37:09
  and
• 37:10
  basically
• 37:10
  the
• 37:10
  cool
• 37:10
  thing
• 37:10
  is
• 37:10
  that
• 37:11
  that
• 37:11
  is
• 37:11
  kind
• 37:11
  of
• 37:11
  what
• 37:11
  I
• 37:12
  do
• 37:12
  now,
• 37:12
  you
• 37:12
  know?
• 37:12
  And
• 37:13
  I'm
• 37:13
  not
• 37:13
  at
• 37:13
  his
• 37:13
  stature
• 37:14
  by
• 37:14
  any
• 37:14
  means,
• 37:14
  but
• 37:15
  you
• 37:15
  got
• 37:15
  to
• 37:15
  start
• 37:15
  somewhere
• 37:16
  and.
• 37:16
  Right.
• 37:16
  I
• 37:16
  mean,
• 37:16
  so,
• 37:17
  yeah,
• 37:18
  so
• 37:18
  that's
• 37:18
  amazing.
• 37:19
  How
• 37:19
  old
• 37:19
  were
• 37:19
  you?
• 37:20
  How
• 37:20
  old
• 37:21
  were
• 37:21
  you
• 37:21
  reading
• 37:21
  Mike
• 37:22
  Royco?
• 37:23
  Some
• 37:23
  kids
• 37:23
  peanuts.
• 37:24
  Chris
• 37:24
  reads
• 37:25
  like
• 37:26
  twelve
• 37:26
  or
• 37:26
  13.
• 37:27
  I
• 37:27
  got
• 37:27
  twelve
• 37:28
  or
• 37:28
  13,
• 37:28
  but
• 37:28
  I
• 37:28
  remember
• 37:29
  that
• 37:29
  conversation
• 37:29
  vividly.
• 37:30
  Yeah.
• 37:30
  I
• 37:30
  wanted
• 37:30
  to
• 37:31
  be
• 37:31
  a.
• 37:31
  I
• 37:31
  want
• 37:31
  to
• 37:31
  be
• 37:31
  a
• 37:31
  columnist,
• 37:32
  you
• 37:32
  know?
• 37:33
  And
• 37:33
  that's
• 37:34
  kind
• 37:34
  of
• 37:34
  how
• 37:34
  it
• 37:34
  played
• 37:34
  out,
• 37:35
  you
• 37:35
  know?
• 37:35
  All
• 37:36
  right,
• 37:36
  second
• 37:37
  one.
• 37:37
  KFC
• 37:38
  is
• 37:38
  issuing
• 37:38
  a
• 37:38
  battle
• 37:39
  cry
• 37:39
  to
• 37:39
  its
• 37:39
  fast
• 37:40
  food
• 37:40
  rivals
• 37:40
  with
• 37:40
  the
• 37:40
  launch
• 37:41
  of
• 37:41
  an
• 37:41
  integrated
• 37:41
  ad
• 37:42
  campaign
• 37:43
  for
• 37:43
  its
• 37:44
  new
• 37:45
  original
• 37:46
  recipe.
• 37:46
  Tenders
• 37:47
  rank
• 37:48
  the
• 37:48
  following
• 37:48
  fried
• 37:49
  chicken
• 37:49
  restaurants
• 37:50
  in
• 37:50
  order
• 37:50
  of
• 37:50
  your
• 37:51
  preference,
• 37:51
  and
• 37:52
  KFC,
• 37:52
  Popeyes,
• 37:53
  chick
• 37:54
  fil
• 37:54
  a,
• 37:54
  and
• 37:54
  raising
• 37:55
  canes.
• 37:55
  Okay.
• 37:56
  Without
• 37:57
  question,
• 37:57
  Popeyes
• 37:57
  is
• 37:58
  the
• 37:58
  number
• 37:58
  one.
• 37:58
  This
• 37:59
  should
• 37:59
  not
• 37:59
  even
• 37:59
  be
• 37:59
  a
• 37:59
  question.
• 38:00
  It
• 38:00
  is
• 38:00
  the
• 38:01
  best.
• 38:01
  I
• 38:02
  never
• 38:02
  had
• 38:02
  Popeyes
• 38:03
  ever.
• 38:03
  Oh,
• 38:03
  my
• 38:03
  God.
• 38:04
  Chris,
• 38:04
  do
• 38:04
  yourself
• 38:05
  a
• 38:05
  favor.
• 38:05
  And
• 38:06
  popeyes
• 38:07
  love
• 38:07
  that
• 38:08
  chicken
• 38:08
  from
• 38:08
  Popeyes.
• 38:09
  Okay,
• 38:09
  num.
• 38:10
  Then
• 38:10
  I
• 38:10
  would
• 38:10
  say
• 38:11
  raising
• 38:11
  canes.
• 38:12
  And
• 38:12
  then
• 38:12
  I
• 38:13
  would
• 38:13
  say
• 38:13
  I
• 38:13
  would
• 38:13
  pick
• 38:14
  McDonald's
• 38:14
  chicken
• 38:15
  nuggets,
• 38:15
  which
• 38:15
  he
• 38:15
  didn't
• 38:16
  even
• 38:16
  put
• 38:16
  in
• 38:16
  the
• 38:16
  running
• 38:16
  because
• 38:17
  I
• 38:17
  would
• 38:17
  take
• 38:17
  those
• 38:18
  over
• 38:18
  any
• 38:18
  of
• 38:18
  the
• 38:18
  other
• 38:19
  ones.
• 38:19
  Chick
• 38:19
  fil
• 38:19
  a,
• 38:20
  KFC.
• 38:20
  No
• 38:21
  thanks.
• 38:21
  Not
• 38:21
  my.
• 38:22
  You
• 38:22
  went
• 38:22
  out
• 38:22
  on
• 38:22
  your
• 38:22
  own
• 38:23
  on
• 38:23
  that
• 38:23
  one.
• 38:23
  Wow.
• 38:23
  Okay.
• 38:24
  I
• 38:24
  did.
• 38:24
  I
• 38:25
  threw
• 38:25
  in.
• 38:25
  I
• 38:25
  threw
• 38:25
  in
• 38:25
  a
• 38:26
  dark
• 38:26
  horse
• 38:26
  with
• 38:26
  the
• 38:26
  McDonald's
• 38:27
  chicken
• 38:27
  nuggethe.
• 38:28
  Maybe
• 38:28
  I
• 38:28
  can.
• 38:29
  Donald's
• 38:29
  chicken.
• 38:30
  Big
• 38:30
  Mac.
• 38:30
  Right?
• 38:30
  I
• 38:30
  was
• 38:31
  just
• 38:31
  going
• 38:31
  to
• 38:31
  say.
• 38:31
  I
• 38:31
  forgot
• 38:32
  about
• 38:32
  that.
• 38:32
  I
• 38:33
  forgot
• 38:33
  about
• 38:33
  that.
• 38:34
  That
• 38:35
  would
• 38:35
  be
• 38:35
  my
• 38:35
  next
• 38:35
  thing
• 38:36
  to
• 38:36
  try,
• 38:36
  probably.
• 38:38
  All
• 38:38
  right,
• 38:38
  Chris.
• 38:39
  Target
• 38:39
  announced
• 38:40
  an
• 38:40
  exclusive
• 38:40
  Taylor
• 38:40
  Swift
• 38:41
  Black
• 38:41
  Friday
• 38:41
  release,
• 38:42
  the
• 38:42
  official
• 38:43
  Taylor
• 38:43
  Swift
• 38:44
  the
• 38:44
  eras
• 38:44
  tour
• 38:44
  book,
• 38:45
  and
• 38:45
  the
• 38:46
  tortured
• 38:46
  poets
• 38:46
  department,
• 38:47
  the
• 38:47
  anthology
• 38:48
  in
• 38:48
  hopes
• 38:48
  to
• 38:49
  drive
• 38:49
  more
• 38:49
  shoppers
• 38:50
  to
• 38:50
  target
• 38:50
  during
• 38:50
  this
• 38:51
  high
• 38:51
  holy
• 38:51
  day
• 38:51
  of
• 38:51
  shopping.
• 38:52
  What
• 38:53
  deeply
• 38:53
  discounted
• 38:54
  product
• 38:55
  would
• 38:55
  be
• 38:55
  worth
• 38:55
  waiting
• 38:56
  in
• 38:56
  Black
• 38:56
  Friday
• 38:57
  lines
• 38:57
  if
• 38:58
  not
• 38:58
  the
• 38:59
  t.
• 38:59
  Swift
• 39:00
  eras
• 39:00
  tour
• 39:00
  book?
• 39:02
  Oh,
• 39:02
  wow.
• 39:02
  Yeah,
• 39:02
  that's
• 39:02
  easy.
• 39:03
  I
• 39:03
  mean,
• 39:03
  my
• 39:03
  son
• 39:03
  and
• 39:03
  I
• 39:04
  were
• 39:04
  in
• 39:04
  target
• 39:04
  on
• 39:04
  the
• 39:05
  weekend,
• 39:05
  and
• 39:05
  he
• 39:06
  spied
• 39:07
  this
• 39:07
  bumblebee
• 39:08
  transformer
• 39:09
  Lego,
• 39:10
  and
• 39:11
  it
• 39:11
  was
• 39:11
  like,
• 39:11
  over
• 39:11
  $100.
• 39:12
  So
• 39:12
  I
• 39:12
  was
• 39:12
  like,
• 39:12
  no,
• 39:13
  we're
• 39:13
  not
• 39:13
  getting
• 39:13
  that.
• 39:14
  And
• 39:14
  so
• 39:15
  he's
• 39:15
  like,
• 39:15
  maybe
• 39:15
  it'll
• 39:15
  go
• 39:16
  on
• 39:16
  sale
• 39:16
  for
• 39:16
  Black
• 39:16
  Friday.
• 39:16
  I
• 39:17
  was
• 39:17
  like,
• 39:17
  yes,
• 39:17
  maybe
• 39:17
  it
• 39:17
  will.
• 39:18
  Or
• 39:18
  maybe
• 39:18
  it
• 39:18
  won't.
• 39:18
  You've
• 39:19
  taught
• 39:19
  him
• 39:19
  well.
• 39:19
  You've
• 39:20
  taught
• 39:20
  him
• 39:20
  well.
• 39:20
  Yes.
• 39:20
  Oh,
• 39:20
  yeah.
• 39:21
  The
• 39:21
  discerning
• 39:22
  shopper.
• 39:22
  All
• 39:22
  right.
• 39:23
  And
• 39:23
  this
• 39:23
  one's
• 39:23
  a
• 39:23
  fun
• 39:24
  one.
• 39:25
  Meat
• 39:25
  stick
• 39:26
  maker.
• 39:26
  Meat
• 39:27
  stick
• 39:27
  maker.
• 39:27
  Chops
• 39:28
  is,
• 39:28
  believe
• 39:29
  it
• 39:29
  or
• 39:29
  not,
• 39:29
  now
• 39:29
  the
• 39:30
  fastest
• 39:30
  growing
• 39:30
  snack
• 39:31
  in
• 39:31
  the
• 39:31
  United
• 39:32
  States.
• 39:32
  When
• 39:33
  was
• 39:33
  the
• 39:33
  last
• 39:33
  time
• 39:34
  you
• 39:34
  snapped
• 39:35
  into
• 39:35
  a
• 39:35
  slim
• 39:35
  gym
• 39:36
  or
• 39:36
  something
• 39:37
  similar?
• 39:39
  Not
• 39:39
  high
• 39:40
  on
• 39:40
  my
• 39:40
  list
• 39:40
  of
• 39:41
  things
• 39:41
  that
• 39:41
  I
• 39:41
  like
• 39:41
  to
• 39:41
  snack
• 39:42
  on,
• 39:42
  but
• 39:42
  I
• 39:43
  did
• 39:43
  do
• 39:43
  a
• 39:44
  two
• 39:44
  star
• 39:45
  cycle
• 39:45
  ride.
• 39:46
  We
• 39:46
  are
• 39:46
  getting
• 39:46
  a
• 39:46
  new
• 39:47
  thing.
• 39:47
  It's
• 39:47
  like
• 39:47
  a
• 39:48
  soulcycle
• 39:49
  esque
• 39:51
  place.
• 39:51
  We
• 39:51
  did
• 39:52
  a
• 39:52
  ride
• 39:52
  last
• 39:53
  week,
• 39:53
  and
• 39:53
  they
• 39:53
  had
• 39:53
  bison
• 39:54
  jerky
• 39:55
  sticks
• 39:55
  that
• 39:55
  were
• 39:56
  being
• 39:56
  given
• 39:56
  away
• 39:56
  as
• 39:56
  samples.
• 39:57
  So
• 39:58
  I
• 39:58
  tried
• 39:58
  it.
• 39:58
  My
• 39:59
  thing
• 39:59
  is,
• 39:59
  I
• 39:59
  used
• 40:00
  to
• 40:00
  love
• 40:00
  dried
• 40:00
  meat,
• 40:01
  but
• 40:01
  then
• 40:01
  I
• 40:01
  went
• 40:01
  to
• 40:02
  the
• 40:02
  bodies
• 40:02
  exhibit.
• 40:03
  You
• 40:03
  know,
• 40:03
  the
• 40:03
  body,
• 40:04
  like,
• 40:04
  the
• 40:04
  bodies
• 40:04
  where
• 40:04
  they
• 40:05
  had,
• 40:05
  like.
• 40:06
  Yeah,
• 40:06
  I
• 40:06
  went
• 40:06
  to
• 40:07
  the
• 40:07
  bodies
• 40:07
  exhibit
• 40:08
  at
• 40:08
  the
• 40:08
  science
• 40:08
  museum,
• 40:09
  and
• 40:09
  I
• 40:09
  had
• 40:09
  a
• 40:09
  hard
• 40:10
  time
• 40:10
  going
• 40:10
  back
• 40:10
  to
• 40:11
  dried
• 40:11
  meats
• 40:11
  after
• 40:12
  that.
• 40:12
  So
• 40:13
  maybe.
• 40:14
  Maybe
• 40:14
  I'll.
• 40:14
  Because
• 40:15
  of
• 40:15
  the
• 40:15
  texture,
• 40:15
  the
• 40:15
  way
• 40:15
  it.
• 40:16
  Yeah,
• 40:17
  the
• 40:18
  muscle.
• 40:18
  Seeing
• 40:19
  the
• 40:19
  muscles
• 40:20
  and
• 40:20
  the
• 40:20
  texture
• 40:21
  of
• 40:21
  the
• 40:22
  jerky
• 40:22
  was
• 40:23
  a
• 40:23
  hard.
• 40:23
  See,
• 40:24
  I'm
• 40:24
  gonna.
• 40:24
  I'm
• 40:24
  gonna
• 40:24
  call
• 40:25
  B's
• 40:25
  on
• 40:25
  that.
• 40:25
  And
• 40:25
  because
• 40:26
  I
• 40:26
  swear
• 40:26
  to
• 40:26
  God,
• 40:27
  I've
• 40:27
  been
• 40:27
  on
• 40:28
  conference
• 40:28
  trips
• 40:28
  with
• 40:28
  you.
• 40:29
  And
• 40:29
  the
• 40:30
  beef
• 40:30
  stick
• 40:30
  is,
• 40:31
  quite
• 40:31
  frankly,
• 40:32
  an
• 40:32
  overused,
• 40:33
  like,
• 40:33
  sample
• 40:34
  that
• 40:34
  gets
• 40:34
  put
• 40:34
  in,
• 40:34
  like,
• 40:35
  the
• 40:35
  conference
• 40:35
  bags.
• 40:36
  And
• 40:36
  I
• 40:36
  have
• 40:36
  seen
• 40:37
  you.
• 40:38
  Because
• 40:38
  I
• 40:38
  avoid
• 40:39
  those.
• 40:39
  I
• 40:39
  have
• 40:40
  seen
• 40:40
  you
• 40:40
  eat
• 40:40
  those
• 40:41
  pretty
• 40:42
  regularly
• 40:42
  over
• 40:43
  the
• 40:43
  years.
• 40:43
  Yeah,
• 40:44
  pretty
• 40:44
  regularly.
• 40:45
  I
• 40:45
  would
• 40:46
  say,
• 40:46
  like,
• 40:46
  I
• 40:46
  have
• 40:47
  eaten
• 40:47
  one,
• 40:47
  but
• 40:47
  I'm
• 40:48
  trying
• 40:48
  to
• 40:48
  remember,
• 40:48
  like,
• 40:48
  the
• 40:49
  last
• 40:49
  time.
• 40:49
  I
• 40:49
  mean,
• 40:50
  that
• 40:50
  would
• 40:50
  be,
• 40:50
  like,
• 40:51
  an
• 40:51
  extreme
• 40:51
  case,
• 40:52
  you
• 40:52
  know?
• 40:52
  I
• 40:52
  know
• 40:52
  there
• 40:52
  is
• 40:52
  a
• 40:52
  moment
• 40:53
  that.
• 40:53
  I
• 40:53
  know
• 40:53
  is
• 40:53
  in
• 40:54
  both
• 40:54
  our
• 40:54
  heads
• 40:54
  where
• 40:54
  you
• 40:55
  ate
• 40:55
  one
• 40:55
  of
• 40:55
  those.
• 40:55
  I
• 40:55
  think
• 40:56
  that's
• 40:56
  what
• 40:56
  you're
• 40:56
  trying
• 40:56
  to
• 40:56
  grab
• 40:57
  right
• 40:57
  now.
• 40:57
  Yeah.
• 40:58
  But,
• 40:58
  yeah,
• 40:58
  I
• 40:58
  can't
• 40:59
  do
• 40:59
  the
• 40:59
  stick.
• 40:59
  I
• 41:00
  can
• 41:00
  do
• 41:00
  the
• 41:00
  jerky.
• 41:01
  I
• 41:01
  can't
• 41:01
  do
• 41:01
  the
• 41:01
  stick.
• 41:02
  You
• 41:02
  know,
• 41:02
  I
• 41:02
  just
• 41:03
  can't
• 41:03
  do
• 41:03
  it.
• 41:04
  Yeah.
• 41:04
  Are
• 41:05
  you
• 41:05
  more
• 41:05
  of
• 41:05
  a
• 41:05
  bloody
• 41:06
  jerk
• 41:06
  because
• 41:06
  of
• 41:06
  the
• 41:06
  bodies
• 41:07
  exhibit?
• 41:08
  Yeah,
• 41:08
  I
• 41:08
  think
• 41:08
  so.
• 41:09
  I
• 41:09
  think
• 41:10
  this.
• 41:10
  It
• 41:10
  depends.
• 41:11
  I
• 41:11
  don't
• 41:11
  know.
• 41:12
  I'm
• 41:12
  very
• 41:12
  discerning
• 41:13
  about
• 41:13
  my
• 41:13
  meat
• 41:13
  sticks.
• 41:14
  They
• 41:14
  gotta
• 41:14
  be
• 41:14
  a
• 41:15
  certain.
• 41:15
  They
• 41:15
  can't
• 41:15
  be
• 41:15
  a
• 41:16
  certain
• 41:16
  texture.
• 41:17
  Like,
• 41:18
  they
• 41:18
  can't
• 41:18
  have
• 41:18
  any,
• 41:18
  like,
• 41:19
  chewy
• 41:20
  bits
• 41:20
  in
• 41:20
  them?
• 41:21
  I
• 41:21
  don't
• 41:21
  know.
• 41:21
  So,
• 41:22
  yes.
• 41:22
  I
• 41:22
  mean,
• 41:23
  I'll
• 41:23
  take
• 41:23
  a
• 41:23
  bite,
• 41:23
  but
• 41:24
  it's
• 41:24
  not
• 41:24
  gonna
• 41:24
  be
• 41:25
  my
• 41:25
  go
• 41:25
  to
• 41:25
  snack,
• 41:25
  for
• 41:26
  sure.
• 41:26
  Yeah,
• 41:26
  I
• 41:26
  feel
• 41:26
  the
• 41:27
  same
• 41:27
  way
• 41:27
  about
• 41:27
  meat
• 41:27
  sticks
• 41:28
  that
• 41:28
  I
• 41:28
  do
• 41:28
  about
• 41:28
  hot
• 41:28
  dogs.
• 41:29
  Like,
• 41:29
  just.
• 41:29
  They
• 41:30
  didn't
• 41:30
  neither
• 41:30
  water
• 41:30
  going
• 41:31
  in
• 41:31
  my
• 41:31
  mouth
• 41:31
  unless
• 41:31
  I
• 41:32
  have
• 41:32
  it,
• 41:32
  if
• 41:32
  I
• 41:32
  got
• 41:32
  anything
• 41:33
  to
• 41:33
  say
• 41:33
  about
• 41:33
  it.
• 41:33
  All
• 41:33
  right,
• 41:34
  happy
• 41:34
  birthday
• 41:35
  today,
• 41:36
  Roberts.
• 41:36
  Before
• 41:37
  this
• 41:37
  show
• 41:37
  goes
• 41:38
  completely
• 41:38
  off
• 41:38
  the
• 41:39
  rails,
• 41:39
  Kelly
• 41:40
  Martin.
• 41:40
  And
• 41:41
  to
• 41:41
  the
• 41:41
  man
• 41:41
  who
• 41:41
  played
• 41:41
  general
• 41:42
  Behringer
• 41:43
  of
• 41:43
  NORAD
• 41:44
  during
• 41:44
  a
• 41:45
  time
• 41:45
  of
• 41:45
  eminent
• 41:46
  global
• 41:46
  thermonuclear
• 41:48
  war,
• 41:48
  the
• 41:48
  great
• 41:49
  Barry
• 41:49
  Corbin
• 41:50
  of
• 41:50
  war
• 41:50
  games.
• 41:51
  And
• 41:51
  remember,
• 41:52
  if
• 41:52
  you
• 41:52
  can
• 41:52
  only
• 41:52
  read
• 41:52
  or
• 41:52
  listen
• 41:53
  to
• 41:53
  one
• 41:53
  retail
• 41:53
  blog
• 41:54
  in
• 41:54
  the
• 41:54
  business,
• 41:54
  make
• 41:54
  it
• 41:54
  Omniton,
• 41:55
  the
• 41:56
  only
• 41:56
  retail
• 41:56
  media
• 41:56
  outlet
• 41:57
  run
• 41:57
  by
• 41:57
  two
• 41:57
  former
• 41:58
  executives
• 41:58
  from
• 41:58
  the
• 41:58
  current
• 41:59
  top
• 41:59
  ten
• 41:59
  Us
• 41:59
  retailer.
• 42:00
  Our
• 42:01
  Fast
• 42:01
  Buy
• 42:01
  podcast,
• 42:01
  the
• 42:02
  quickest,
• 42:02
  fastest
• 42:02
  rundown
• 42:03
  of
• 42:03
  all
• 42:03
  the
• 42:03
  week's
• 42:03
  top
• 42:04
  news,
• 42:04
  and
• 42:04
  our
• 42:04
  daily
• 42:05
  newsletter,
• 42:05
  the
• 42:05
  retail
• 42:06
  daily
• 42:06
  minute
• 42:06
  tells
• 42:06
  you
• 42:07
  all
• 42:07
  you
• 42:07
  need
• 42:07
  to
• 42:07
  know
• 42:07
  each
• 42:08
  day
• 42:08
  to
• 42:08
  stay
• 42:08
  on
• 42:09
  top
• 42:09
  of
• 42:09
  your
• 42:09
  game
• 42:09
  as
• 42:09
  a
• 42:10
  retail
• 42:10
  executive,
• 42:10
  and
• 42:11
  also
• 42:11
  regularly
• 42:11
  feature
• 42:12
  special
• 42:12
  content
• 42:13
  that
• 42:13
  is
• 42:14
  exclusive
• 42:14
  to
• 42:14
  us
• 42:15
  and
• 42:15
  that
• 42:15
  Ann
• 42:15
  and
• 42:15
  I
• 42:16
  take
• 42:16
  a
• 42:16
  lot
• 42:16
  of
• 42:17
  pride
• 42:17
  in
• 42:17
  doing
• 42:17
  just
• 42:18
  for
• 42:18
  you.
• 42:18
  Thanks,
• 42:19
  as
• 42:19
  always,
• 42:19
  for
• 42:19
  listening
• 42:19
  in.
• 42:19
  Please
• 42:20
  remember
• 42:20
  to
• 42:20
  like
• 42:20
  and
• 42:20
  leave
• 42:20
  us
• 42:21
  a
• 42:21
  review
• 42:21
  wherever
• 42:21
  you
• 42:21
  happen
• 42:22
  to
• 42:22
  listen
• 42:22
  to
• 42:22
  your
• 42:22
  podcast
• 42:23
  or
• 42:23
  on
• 42:23
  YouTube.
• 42:24
  You
• 42:24
  can
• 42:24
  follow
• 42:24
  us
• 42:24
  today
• 42:25
  by
• 42:25
  simply
• 42:25
  going
• 42:25
  to
• 42:26
  YouTube.com
• 42:27
  omnitalk
• 42:28
  retail,
• 42:29
  where
• 42:29
  and
• 42:30
  our
• 42:30
  YouTube
• 42:30
  subscribers
• 42:31
  are
• 42:31
  off
• 42:31
  the
• 42:31
  charts
• 42:32
  right
• 42:32
  now.
• 42:32
  We
• 42:32
  are
• 42:32
  gaining,
• 42:33
  gaining
• 42:34
  subscribers
• 42:34
  like
• 42:35
  it's
• 42:35
  our
• 42:35
  job.
• 42:36
  Because
• 42:36
  in
• 42:37
  a
• 42:37
  way,
• 42:37
  it
• 42:37
  is.
• 42:38
  But
• 42:38
  until
• 42:38
  next
• 42:38
  week,
• 42:39
  on
• 42:39
  behalf
• 42:40
  of
• 42:40
  all
• 42:40
  of
• 42:40
  us
• 42:40
  at
• 42:41
  Omnitalk,
• 42:41
  be
• 42:41
  careful
• 42:42
  out
• 42:42
  there.