Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Bookstore Used a Wine Bar to Beat the Chains
Lucas and Luna tell the story of The Printed Vine, an independent bookstore in Portland, Maine, that turned a wine bar into its biggest competitive advantage. Owner Claire Davison added a 20-seat wine bar in 2023, and it now drives 40% of total revenue while keeping the books the star. Lucas breaks down the numbers: the wine bar helps the store earn $85 per square foot versus the industry average of $35, and it keeps customers in the store 45 minutes longer — boosting add-on book sales. Luna asks the tough questions: Does the wine bar cannibalize book space? Is the liquor license worth the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.