Latest / Omni Talk Retail / Amazon Buy for Me Sparks Merchant Backlash | Fast Five Shorts

Transcript

Amazon Buy for Me Sparks Merchant Backlash | Fast Five Shorts · Omni Talk Retail

• 0:00
  Small
• 0:00
  online
• 0:00
  merchants
• 0:01
  are
• 0:01
  upset
• 0:02
  after
• 0:02
  discovering
• 0:03
  their
• 0:03
  products
• 0:03
  were
• 0:04
  featured
• 0:04
  on
• 0:04
  Amazon
• 0:05
  through
• 0:05
  the
• 0:05
  Buy
• 0:05
  for
• 0:06
  Me
• 0:06
  AI
• 0:06
  feature
• 0:07
  without
• 0:07
  their
• 0:07
  permission,
• 0:08
  with
• 0:08
  brands
• 0:09
  forced
• 0:09
  to
• 0:09
  opt
• 0:10
  out
• 0:10
  after
• 0:10
  the
• 0:11
  fact.
• 0:11
  According
• 0:12
  to
• 0:12
  modern
• 0:12
  retail,
• 0:13
  Amazon's
• 0:13
  Buy
• 0:14
  for
• 0:14
  Me
• 0:14
  feature,
• 0:14
  which
• 0:14
  uses
• 0:15
  agentic
• 0:15
  AI
• 0:16
  capabilities
• 0:16
  to
• 0:17
  allow
• 0:17
  customers
• 0:17
  to
• 0:17
  purchase
• 0:18
  products
• 0:18
  from
• 0:18
  third
• 0:18
  party
• 0:19
  websites
• 0:19
  without
• 0:20
  leaving
• 0:20
  Amazon's
• 0:21
  app
• 0:21
  or
• 0:21
  site,
• 0:22
  is
• 0:22
  causing,
• 0:22
  let's
• 0:22
  just
• 0:23
  call
• 0:23
  it
• 0:23
  a
• 0:23
  consternation.
• 0:25
  Multiple
• 0:25
  business
• 0:25
  owners
• 0:26
  discovered
• 0:26
  that
• 0:27
  their
• 0:27
  entire
• 0:27
  Shopify
• 0:28
  catalogs
• 0:29
  were
• 0:29
  available
• 0:29
  on
• 0:29
  Amazon.com,
• 0:31
  without
• 0:31
  their
• 0:31
  knowledge
• 0:31
  or
• 0:32
  consent.
• 0:32
  Brands
• 0:33
  say
• 0:33
  Amazon's
• 0:34
  opt
• 0:34
  out
• 0:34
  policy
• 0:34
  risks
• 0:35
  damaging
• 0:36
  their
• 0:36
  reputations
• 0:36
  and
• 0:37
  hurting
• 0:37
  customer
• 0:38
  experience.
• 0:38
  Some
• 0:39
  received
• 0:39
  orders
• 0:40
  for
• 0:40
  products
• 0:40
  that
• 0:40
  were
• 0:40
  out
• 0:40
  of
• 0:41
  stock
• 0:41
  or
• 0:41
  no
• 0:41
  longer
• 0:42
  existed
• 0:42
  on
• 0:42
  their
• 0:43
  websites.
• 0:43
  One
• 0:43
  founder
• 0:44
  was
• 0:44
  even
• 0:44
  concerned
• 0:44
  that
• 0:44
  Buy
• 0:45
  for
• 0:45
  Me
• 0:45
  could
• 0:46
  expose
• 0:46
  her
• 0:46
  wholesale
• 0:47
  pricing
• 0:47
  and
• 0:47
  create
• 0:48
  tax
• 0:48
  liability
• 0:49
  issues
• 0:49
  since
• 0:50
  Amazon
• 0:50
  pulled
• 0:50
  products
• 0:50
  from
• 0:51
  her
• 0:51
  password
• 0:51
  protected
• 0:52
  wholesale
• 0:53
  section.
• 0:53
  Holy
• 0:54
  crap.
• 0:55
  Amazon
• 0:55
  said
• 0:56
  businesses
• 0:56
  can
• 0:56
  opt
• 0:56
  out
• 0:57
  by
• 0:57
  emailing
• 0:58
  brand
• 0:58
  directmazon.com
• 1:00
  and
• 1:00
  stated
• 1:01
  they've
• 1:01
  quote,
• 1:01
  received
• 1:02
  positive
• 1:03
  feedback
• 1:03
  on
• 1:03
  these
• 1:03
  programs,
• 1:04
  end
• 1:04
  quote.
• 1:05
  Though
• 1:05
  many
• 1:05
  merchants
• 1:06
  disagree.
• 1:07
  And
• 1:07
  what
• 1:07
  do
• 1:07
  you
• 1:07
  think
• 1:08
  about
• 1:08
  Amazon's
• 1:08
  Buy
• 1:09
  for
• 1:09
  Me
• 1:09
  approach
• 1:09
  of
• 1:09
  opting
• 1:10
  merchants
• 1:11
  into
• 1:11
  agentic
• 1:12
  AI
• 1:13
  by
• 1:13
  default?
• 1:15
  I
• 1:15
  think
• 1:15
  it's
• 1:16
  a
• 1:16
  reality
• 1:17
  of
• 1:18
  how
• 1:19
  brands
• 1:19
  are
• 1:19
  going
• 1:19
  to
• 1:20
  have
• 1:20
  to
• 1:20
  prepare
• 1:21
  for
• 1:21
  where
• 1:22
  and
• 1:22
  how
• 1:22
  they
• 1:22
  show
• 1:23
  up
• 1:23
  online
• 1:23
  and
• 1:24
  in
• 1:24
  these
• 1:24
  agents.
• 1:25
  Um,
• 1:26
  unfortunately
• 1:27
  it's,
• 1:27
  it's
• 1:28
  not
• 1:28
  ideal,
• 1:29
  but
• 1:29
  this
• 1:30
  is
• 1:30
  what
• 1:30
  all
• 1:30
  the
• 1:31
  agents
• 1:31
  are
• 1:31
  going
• 1:31
  to
• 1:31
  continue
• 1:32
  to
• 1:32
  do.
• 1:32
  Whether
• 1:32
  it's
• 1:33
  Amazon's
• 1:33
  Buy
• 1:34
  for
• 1:34
  Me
• 1:34
  agent,
• 1:35
  whether
• 1:35
  it's
• 1:35
  OpenAI,
• 1:36
  whether
• 1:36
  it's
• 1:37
  Google
• 1:37
  like
• 1:38
  this
• 1:38
  is
• 1:39
  a
• 1:39
  point
• 1:39
  that
• 1:39
  I
• 1:40
  think
• 1:40
  needs
• 1:40
  to
• 1:40
  be
• 1:40
  heavily
• 1:41
  emphasized
• 1:41
  within
• 1:42
  brands
• 1:42
  and
• 1:42
  a
• 1:42
  major
• 1:43
  focus
• 1:44
  of
• 1:44
  the
• 1:44
  resources
• 1:44
  within
• 1:45
  brands
• 1:45
  is
• 1:46
  how
• 1:46
  are
• 1:46
  you
• 1:46
  thinking
• 1:47
  about
• 1:48
  making
• 1:48
  sure
• 1:49
  that
• 1:49
  you
• 1:49
  aren't,
• 1:50
  you
• 1:50
  know,
• 1:51
  you're
• 1:51
  not
• 1:51
  putting
• 1:51
  your
• 1:51
  business
• 1:52
  in
• 1:53
  a
• 1:53
  precarious
• 1:53
  position
• 1:54
  by
• 1:55
  not
• 1:55
  having
• 1:55
  your
• 1:55
  data
• 1:56
  organized
• 1:56
  and
• 1:57
  clean
• 1:57
  and
• 1:58
  so
• 1:58
  that
• 1:59
  things
• 1:59
  like
• 1:59
  your
• 1:59
  password
• 2:00
  protected
• 2:01
  wholesale
• 2:01
  pricing
• 2:02
  is
• 2:02
  not
• 2:02
  exposed.
• 2:03
  So
• 2:03
  I
• 2:04
  think
• 2:04
  this
• 2:04
  is,
• 2:05
  this
• 2:05
  is
• 2:05
  just
• 2:05
  again
• 2:05
  proving
• 2:06
  that
• 2:06
  most
• 2:07
  that
• 2:07
  brands
• 2:08
  need
• 2:09
  still
• 2:09
  need
• 2:09
  to
• 2:09
  pay
• 2:10
  attention
• 2:10
  to
• 2:10
  this
• 2:10
  because
• 2:11
  it
• 2:11
  is
• 2:11
  going
• 2:11
  to
• 2:11
  be
• 2:11
  a
• 2:12
  channel
• 2:12
  that
• 2:12
  your
• 2:13
  retailers
• 2:13
  are
• 2:14
  or
• 2:14
  sorry,
• 2:15
  customers
• 2:15
  are
• 2:15
  going
• 2:15
  to
• 2:16
  be
• 2:16
  coming
• 2:16
  from
• 2:17
  and
• 2:17
  you
• 2:17
  have
• 2:17
  to
• 2:17
  make
• 2:17
  sure
• 2:18
  that,
• 2:18
  that
• 2:18
  your
• 2:19
  foundation
• 2:19
  is
• 2:19
  in
• 2:19
  order
• 2:20
  at
• 2:20
  your
• 2:20
  own
• 2:21
  company
• 2:21
  to
• 2:21
  make
• 2:21
  sure
• 2:22
  that
• 2:23
  as
• 2:23
  these
• 2:23
  agents
• 2:23
  continue
• 2:24
  to
• 2:24
  scrape
• 2:25
  data
• 2:25
  from
• 2:25
  your
• 2:25
  site,
• 2:26
  you're
• 2:26
  prepared.
• 2:27
  That
• 2:27
  said,
• 2:28
  I
• 2:28
  do
• 2:28
  think
• 2:29
  because
• 2:29
  Amazon
• 2:30
  is
• 2:30
  a
• 2:30
  retailer
• 2:31
  and
• 2:31
  not
• 2:32
  just
• 2:33
  an
• 2:33
  open
• 2:34
  AI
• 2:34
  or
• 2:34
  a
• 2:34
  Gemini
• 2:35
  that
• 2:36
  doesn't
• 2:36
  have
• 2:36
  their
• 2:36
  own
• 2:36
  storefront,
• 2:37
  I
• 2:37
  think
• 2:38
  that
• 2:38
  Amazon
• 2:38
  needs
• 2:39
  to
• 2:39
  make
• 2:39
  this
• 2:39
  even
• 2:39
  easier
• 2:40
  for
• 2:40
  brands
• 2:40
  to
• 2:41
  opt
• 2:41
  out
• 2:41
  of.
• 2:42
  I
• 2:42
  think
• 2:42
  that
• 2:43
  it
• 2:43
  needs
• 2:43
  to
• 2:43
  be
• 2:43
  as
• 2:44
  clear
• 2:44
  as
• 2:44
  the
• 2:44
  unsubscribe
• 2:45
  on
• 2:46
  a
• 2:46
  Marketing
• 2:46
  email.
• 2:47
  I
• 2:47
  think
• 2:47
  that
• 2:47
  having
• 2:48
  somebody
• 2:48
  have
• 2:48
  to
• 2:48
  email
• 2:49
  a
• 2:50
  brand
• 2:50
  site
• 2:50
  and
• 2:50
  do
• 2:51
  all
• 2:51
  these
• 2:51
  things,
• 2:51
  like,
• 2:51
  I
• 2:51
  think
• 2:52
  it
• 2:52
  has
• 2:52
  to
• 2:52
  be
• 2:52
  more,
• 2:53
  more
• 2:53
  front
• 2:54
  and
• 2:54
  center
• 2:54
  for
• 2:54
  brands.
• 2:55
  And
• 2:55
  I
• 2:55
  think
• 2:55
  that
• 2:56
  that
• 2:57
  should
• 2:57
  be
• 2:57
  true
• 2:57
  also
• 2:58
  across
• 2:59
  other,
• 2:59
  other
• 3:00
  search
• 3:00
  engines
• 3:01
  down
• 3:01
  the
• 3:01
  road,
• 3:01
  but
• 3:01
  especially
• 3:02
  for
• 3:02
  Amazon
• 3:02
  because
• 3:03
  they're
• 3:03
  a
• 3:03
  retailer.
• 3:03
  But
• 3:04
  that's,
• 3:05
  that's
• 3:05
  my
• 3:05
  hot
• 3:06
  take.
• 3:06
  Chris,
• 3:06
  what
• 3:07
  do
• 3:07
  you
• 3:07
  think?
• 3:07
  Yeah,
• 3:07
  I
• 3:08
  don't,
• 3:08
  I
• 3:08
  don't
• 3:08
  think
• 3:08
  my
• 3:08
  takes,
• 3:09
  I
• 3:09
  don't
• 3:09
  think
• 3:09
  my
• 3:09
  take's
• 3:10
  inherently
• 3:10
  that
• 3:10
  different.
• 3:10
  I'd
• 3:11
  add
• 3:11
  a
• 3:11
  few
• 3:11
  pieces
• 3:11
  to
• 3:12
  it.
• 3:12
  I
• 3:12
  think,
• 3:12
  I
• 3:12
  think
• 3:13
  this
• 3:13
  headline's
• 3:13
  a
• 3:13
  little
• 3:13
  salacious
• 3:14
  as
• 3:14
  I
• 3:14
  sit
• 3:14
  back
• 3:15
  here
• 3:15
  and
• 3:15
  think
• 3:16
  about
• 3:16
  it,
• 3:16
  you
• 3:16
  know,
• 3:16
  a
• 3:16
  day
• 3:17
  after
• 3:17
  the,
• 3:18
  picking
• 3:18
  it
• 3:18
  for
• 3:18
  this
• 3:19
  week's
• 3:19
  show.
• 3:19
  But
• 3:20
  I
• 3:20
  think,
• 3:20
  I
• 3:21
  think
• 3:21
  the,
• 3:22
  the
• 3:22
  above,
• 3:23
  the
• 3:23
  above
• 3:23
  board
• 3:23
  thing
• 3:24
  to
• 3:24
  do,
• 3:24
  right,
• 3:24
  and
• 3:24
  the
• 3:25
  above
• 3:25
  board
• 3:25
  thing
• 3:25
  to
• 3:25
  do
• 3:26
  is
• 3:26
  to
• 3:26
  ask
• 3:27
  the,
• 3:27
  ask
• 3:27
  the
• 3:27
  brands
• 3:28
  to
• 3:28
  opt
• 3:28
  in,
• 3:28
  right?
• 3:29
  Yeah,
• 3:29
  but
• 3:30
  opt
• 3:30
  out,
• 3:30
  is
• 3:30
  it
• 3:31
  unethical?
• 3:32
  I
• 3:32
  don't
• 3:33
  know.
• 3:33
  Is
• 3:33
  it
• 3:33
  that
• 3:34
  fundamentally
• 3:34
  different
• 3:34
  from
• 3:35
  having
• 3:35
  a
• 3:35
  personal
• 3:35
  assistant
• 3:36
  buy
• 3:36
  something
• 3:36
  for
• 3:37
  you
• 3:37
  in
• 3:37
  today's
• 3:38
  day
• 3:38
  and
• 3:38
  age
• 3:38
  of
• 3:38
  where
• 3:38
  tech
• 3:39
  is
• 3:39
  going?
• 3:39
  Not
• 3:40
  really.
• 3:40
  And
• 3:40
  that's
• 3:40
  the
• 3:41
  point
• 3:41
  you're
• 3:41
  making
• 3:41
  with
• 3:42
  like,
• 3:42
  you're
• 3:42
  not
• 3:42
  going
• 3:42
  to
• 3:43
  stop
• 3:43
  this.
• 3:43
  Like
• 3:43
  it's
• 3:43
  going
• 3:44
  to
• 3:44
  come.
• 3:44
  So.
• 3:45
  And
• 3:45
  my
• 3:45
  hunch
• 3:46
  is,
• 3:46
  my
• 3:46
  hunch
• 3:47
  is
• 3:47
  Amazon
• 3:47
  is
• 3:48
  watching
• 3:48
  the
• 3:48
  vendors
• 3:49
  who
• 3:49
  are
• 3:49
  recording
• 3:50
  sales
• 3:50
  and
• 3:51
  then
• 3:51
  gauging
• 3:51
  the
• 3:52
  opt
• 3:52
  out
• 3:52
  rates
• 3:52
  versus
• 3:53
  those
• 3:53
  staying
• 3:54
  in
• 3:54
  the
• 3:54
  program
• 3:54
  to
• 3:54
  understand
• 3:55
  how
• 3:55
  they
• 3:55
  should
• 3:55
  approach
• 3:56
  this.
• 3:57
  Because
• 3:57
  while
• 3:57
  the
• 3:57
  headline
• 3:58
  is
• 3:58
  catchy,
• 3:59
  it
• 3:59
  could
• 3:59
  also
• 3:59
  just
• 4:00
  be
• 4:00
  that
• 4:00
  there's
• 4:00
  a
• 4:00
  few
• 4:00
  crabby
• 4:01
  apples
• 4:01
  complaining
• 4:02
  while
• 4:02
  many
• 4:02
  others
• 4:03
  are
• 4:03
  potentially
• 4:03
  happy
• 4:04
  with
• 4:04
  the
• 4:04
  volume
• 4:04
  increase.
• 4:05
  So
• 4:05
  the
• 4:06
  whole
• 4:06
  thing,
• 4:06
  in
• 4:06
  my
• 4:06
  opinion,
• 4:07
  just
• 4:07
  needs
• 4:07
  more
• 4:07
  time,
• 4:08
  study
• 4:08
  and
• 4:09
  background
• 4:09
  information
• 4:10
  before
• 4:10
  we
• 4:10
  all
• 4:10
  get
• 4:11
  upset
• 4:12
  about
• 4:12
  it.
• 4:12
  Because
• 4:12
  Amazon
• 4:13
  is
• 4:13
  smart.
• 4:13
  They're
• 4:13
  going
• 4:13
  to
• 4:14
  watch
• 4:14
  this
• 4:14
  and
• 4:14
  understand
• 4:15
  the
• 4:15
  impact
• 4:15
  that
• 4:15
  it's
• 4:16
  having
• 4:16
  on
• 4:16
  the
• 4:17
  brands.
• 4:17
  And
• 4:17
  there
• 4:17
  could
• 4:17
  be,
• 4:18
  you
• 4:18
  know,
• 4:18
  it
• 4:18
  could
• 4:18
  be
• 4:18
  like
• 4:19
  99%
• 4:20
  of
• 4:20
  them
• 4:20
  love
• 4:20
  it
• 4:21
  and
• 4:21
  there's
• 4:21
  like
• 4:21
  less
• 4:22
  than
• 4:22
  1%
• 4:22
  that
• 4:23
  feel
• 4:23
  this
• 4:23
  way
• 4:24
  and
• 4:24
  you
• 4:24
  can
• 4:24
  still
• 4:25
  opt
• 4:25
  out.
• 4:25
  So
• 4:25
  freaking
• 4:26
  opt
• 4:26
  out.
• 4:26
  Like,
• 4:27
  you
• 4:27
  know,
• 4:27
  I
• 4:27
  don't
• 4:27
  know.
• 4:28
  That's,
• 4:28
  that's
• 4:28
  my
• 4:28
  take.