Latest / The Experience Perspective: An Ipsos Podcast
Season 8: Episode 8: New Years Resolution – Reset your CX Surveys
At Ipsos, we combine research excellence with deep CX expertise. We know the quality of insight depends on the quality—and the experience—of the questions you ask, and that real impact comes from the governance that surrounds your listening ecosystem.
In this episode, we reset survey programmes for 2026 by treating surveys as a designed service and a true part of the customer journey. Host Helen Bywater‑Smith is joined by Mariam Nabilsi, SVP, Ipsos CX Canada. Together they apply a service design mindset to the entire survey micro‑journey—from invite timing and value exchange to mobile‑first…
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