Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Ford Survived The Software Pivot
Ford Motor Company’s journey from building cars to becoming a software-defined mobility company is one of the most difficult pivots in modern business history. In this episode, we look at how Ford restructured its engineering culture, invested billions in electric vehicle platforms like the Model e division, and navigated the tension between legacy manufacturing and digital innovation. We explore the specific challenges of integrating over-the-air updates into physical products, the financial strain of transitioning away from internal combustion engines, and what other industrial giants can…
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