You Don't Have an Ad Problem, You Have a Growth System Problem, with Johannes Krebs
Most companies do not actually have an advertising problem, they have a growth system problem, and a campaign is only as strong as its weakest link in that chain.
Johannes Krebs, a growth systems architect who has managed millions in ad spend, joins Sana to talk about finding the one broken link that can drop a cost per lead from 400 euros to under 20, and how his understanding of resilience began with a near-fatal accident at eighteen.
About the Guest:
Johannes Krebs is a growth systems architect, entrepreneur, and international business strategist who began in sales and online marketing. He…
The skinny
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