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The Sunk Cost Fallacy In Business Strategy
Lucas and Luna explore how the sunk cost fallacy distorts business decisions, from Hollywood blockbusters to software development. Using the concrete example of Quibi’s billion-dollar failure, they examine why companies continue pouring money into failing projects rather than cutting their losses. The hosts discuss the psychological pressure of public commitment and the role of leadership accountability in overcoming this cognitive bias, offering listeners a framework for recognizing when to walk away.
#BehavioralEconomics #SunkCostFallacy #BusinessStrategy #DecisionMaking #QuibiFailure…
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