Latest / Unshakeable with Human Design - A Human Design For Business Podcast / 326: How to Plan a Profitable Event w/ 4/6 Emotional Generator Cat Roten

Transcript

326: How to Plan a Profitable Event w/ 4/6 Emotional Generator Cat Roten · Unshakeable with Human Design - A Human Design For Business Podcast

0:01
Welcome to Unshakeable with Human Design, the show dedicated to
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helping entrepreneurs use human design to shift from hustle to
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flow without sacrificing results.
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Come here to become an unshakeable human and build an unshakeable business
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according to your human design.
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I'm your host, Nicole Laino.
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Hello and welcome to Unshakeable with Human Design, everybody.
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I'm your host, Nicole Laino, and I am here with a guest today.
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So happy to not be alone and to have some fun, new energy on this show.
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This is a woman that I met at an event over the summer, and
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I was instantly taken with her.
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We had a little connection call, and I was like, you have to be on the show, because
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I feel like she's endlessly impressive, but she's also got an expertise that
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I think will serve this audience and really be speaking to something
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that I know has been on my heart.
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I have sort of questioned whether I should take a step in this direction or not, and
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I know a lot of entrepreneurs do as well.
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Her name is Cat Roten.
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She spent a decade in the hotel industry where she found her
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passion and purpose strategizing, planning, and coordinating events.
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She's taken the leap into entrepreneurship, starting Impactful
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Event Co, where she is helping other entrepreneurs curate a
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personalized and profitable event.
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She'll take you from feeling lost on where to start or stuck on what to
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do next, into feeling confident in planning your event from start to finish.
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I'm actually hoping that she can maybe help me with that at some point.
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Hi Kat, welcome to the show.
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Hi, Nicole.
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Thank you so much for having me.
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I am so excited for today and we will get there one of these days.
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I know, and when we started talking, you definitely have that I've got
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this energy, which I think when you're going to plan events, when
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you're going to be that person that someone's entrusting you to sort of
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handle everything, you do have that sort of I can handle whatever happens.
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You have a very, unshakable sort of energy.
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Which is sort of why I was like, oh, you have to be on the show.
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I get why you do this.
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And then we talked a little bit about your chart.
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I should say that Kat is a 4'6 emotional generator.
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She is the cross of contagion, which I love because the cross of contagion
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is very much about helping people spread their message or sometimes
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it's about your own message and sometimes it's about helping others.
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Yours is really led by that need to support people.
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I was called like the agent, let me help you get your message out there.
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Let me help you get your unique quality out there.
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And I love when the chart starts speaking through what you do naturally,
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even before you necessarily are like actively working with it.
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So I'm very excited about having you here today and I want you to
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talk a little bit about events.
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I think when we think of them we think of these big, huge, large scale events, and
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I know from my own personal experience.
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I don't deal with imposter syndrome in my day to day very often, but when I think
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about having an event, there's definitely some of that, of like, I don't know if I'm
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that person, I don't know if that's me.
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And part of that is that just my alignment saying this isn't right for you?
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And then there's part of me that's like, no, I think there's a bit of fear there
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of me being like, come to my party.
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Let me, invest in this big thing.
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And, let me dazzle you for a couple of days.
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What do you find to make a really great event or a great event host?
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So I love this question by the way, I have not had anyone asked me this before.
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And I really think to be a good event host, you have to know your
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why and why you're hosting the event.
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And I talk about this all the time because I think it comes into your business.
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It comes into your life, into really anything that we do.
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If you don't know why you're doing it then you're going to start making
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decisions and kind of willy nilly doing stuff until like it happens.
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And then you're probably not going to be excited or happy with what happened and
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then you're never going to do it again.
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And that's what I've seen a lot to be completely honest.
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And that's where I actually have these five questions I bring people through
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before I even will work with them.
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And I have been very blunt to some people too.
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I'm like, until you can figure out why you're hosting this event.
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I will not work with you because you're going to start making decisions because
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you're seeing things that everyone else is doing and you're not going to do it
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for you because to be a good event host, you need to be making decisions based
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on who you are, who your attendees are, who your community is, your clients, the
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people that you're bringing in the room.
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You have to be able to make the decisions that are right for you in them, not for
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other people because then expectations can be blown out of proportion and
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maybe don't happen the way you want to.
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And I think that's where this alignment comes into piece even that once you
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start making those decisions for you.
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You're gonna see the attendees sign up.
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You're gonna see the money start coming in but you have to be doing it from like
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a place of your why not anyone else's.
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That really is it, so you keep it very simple
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I think that what you're getting to like, these are like these big whammy events,
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they're like, if this is a short period of time, we're going to have some big impact.
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And you do need to understand what's the impact that I want to make, I love
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that you start with the why, and I think the why thing, because of like the Simon
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Sinek craze behind knowing your why and, It can feel almost overused, where I
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think we can take some of those tried and true things for granted sometimes.
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Like where it's like, oh, like I've heard the Y thing.
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It does become your true north.
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It does become the thing that either makes you feel like this was successful,
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or getting to the end of something and being like, this wasn't what I thought
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it would be or this didn't feel right.
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And when you talk about alignment, In an event, I think about it the same
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way that I think about alignment in business, which is if it's a reflection
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of you, I'm sort of piecing this together and kind of what was coming through
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for me as you were talking about that was if your why feels really right to
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you, and this is what I think design helps a lot with is it is your truth.
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It is your authenticity and when you're leading from that place, Things will
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feel good, things will work out better than you maybe could have planned if you
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were orchestrating it some other way.
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I think an event is just a, one specific way of looking at
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how, don't copy other people.
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It's not going to work for you.
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We know that in branding, we know that authenticity is something that
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we sell and that we raise up as something that we want to achieve.
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But I think in an event, maybe you don't think about it that way, that it's so
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important for you to be authentic in your event, for this to really come
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from a place of like, this is mine.
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Cause that's why people will come to your event versus
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coming to somebody else's event.
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Exactly.
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They're showing up for you.
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And I think that's another key point that I think people get confused
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at as well, is an event is an extension of you and your business.
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It is not something completely separate either.
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So even finding your why for your event should still come back to who you
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are and what you do in your business.
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It's not going to be something completely different.
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It's an extension.
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It's there for you to keep spreading your message.
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This is going to go right back to my design.
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Is really the idea of that we are, you are spreading your message to
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more people and an event is a way to reach more people than just those in
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your direct community, direct clients.
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You are creating a room, usually it's in person, that's what I usually support,
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but there are virtual rooms as well.
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And hosting an event even virtually, you can reach more and more people,
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but the idea is that's an extension of who you are in your business.
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Yeah, I love that.
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When I think about an event, I think the thing that has held me back is
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I'm in a transformation business.
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That's what I do and that's where I have my greatest impact.
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People come to me for my expertise, for my way of explaining in simple
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terms, a way to transform your life.
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And a way to apply it to your business.
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And when I've thought about having event, my why is there.
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I don't know if I've seen how I can make that why a reality in an event, I have
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a very high standards, like if I'm going to tell people to like travel, come to
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this thing, come to my party, I really want it to have a very strong impact.
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And I haven't figured out how that looks yet.
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It hasn't come, the vision hasn't come together for me.
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And I think that that's why I've sort of pumped the brakes on it.
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Do you feel like the why and the vision are two pieces that are interconnected.
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Do you see them as the same?
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Or do you see the why and the how connected?
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Or are you like, no, no, focus on the why.
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The how is what someone like you takes care of.
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It's both and separates.
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So, it's kind of this in between.
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So, you have to know your why to know how it's going to come to be.
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Because you are the visionary.
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Me as a planner, me as someone coming in as that third party to support
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you, I'm there to support you.
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I'm there to make the vision happen versus just you say,
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well, this is why I'm doing it.
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Go for it because then I might have to still make decisions that might not
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be aligned or might not be what you wanted or see happening in your vision.
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So really the why and that vision are very similar.
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They're very interconnected and you don't need to see the whole vision.
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That's one thing I will say though.
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And I think that's where people get stuck honestly with their events
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is they feel like okay, I know why I'm doing it I know this is what
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I see, but I don't see everything.
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I don't know exactly how the day is gonna go I don't know the flow of it.
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So this is where that other part comes in that I mentioned It's the both and
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is that I come in to fill in those gaps.
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So somebody as a third party can come in and say this is the vision you see.
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And then I hope you might see how do you schedule that out and flow
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it throughout the day or the weekend or over the course of the week.
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I can come in and say, okay, and like what kind of sponsors or
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vendors do we see fitting into that?
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Cause that might not be something you can really picture kind of aligned with your
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why and what you want, but you know and have this idea of this is what I'm seeing.
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And then I help you kind of wrap it up with a bow and tie it
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up and then we make it happen.
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I love that.
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The sponsor thing is absolutely something that I never thought of, but I think the
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benefit of having somebody like you on board as an advisor, as a planner, as
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somebody who's helping you usher this birth of this baby into life is that,
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so I've been to certain types of events.
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I've been to, sometimes it's within the same circle where maybe you are
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seeing people put together an event based on what they've seen before.
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Somebody else's event where they didn't maybe have a strong why,
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or it was just to sell something.
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Oh, events, or I want to be a star where it's a little bit more of an ego thing
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than necessarily like a why for the group.
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I think what was hitting me there as you were saying that was having
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somebody like you who has seen so many different types of events.
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So when the how comes in, if I came to you and I said, this is my vision
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as far as what I want to create.
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I have no idea how I'm going to do it.
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I know these parts I want to have part of it.
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I don't know what it feels like.
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You can pull from that vast experience that you have of working in different
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types of events to say, well, I've seen this type of thing done before.
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I've seen this type of thing.
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This has been received really well.
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I haven't seen anybody do this in a long time and it's super impactful.
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I think it would be great for you, which then you're in collaboration with
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somebody, which for all of my generators out there, we love collaboration.
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And I'll say this too, when you were talking about needing to know
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the whole how, needing to know how it will all come together.
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That's death for all types, but particularly for the generators, we
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can really get stuck in needing to know what step 10 is and not taking step
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one before we know what step 10 is.
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And the truth is, is that we don't ever know what the whole path will look like.
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Manifesting generators, we have to have something that's like, I see the makings,
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the foggy vision of the finish line.
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And I'm excited about that and that gets us excited.
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Now you got to take step one and then step two comes once you take step
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one, you pick up those breadcrumbs and now you're on the path.
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A lot of times we'll wait until we're like, let me see all the breadcrumbs.
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And they just don't drop like that.
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That's not how it really works.
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So I recognize I have been in that place with it.
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And I'm like, I know it's coming.
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It's just, it's not here right now for me.
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But I am excited about the idea of bringing people together
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for something around what I do.
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And I have so many things that I would love to expose people to and shift people
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with that I get excited about that.
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And then the how gets me stuck.
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So I love that people like you exist for that reason.
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But let's just shift and for everybody who's thinking about a big event.
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So I just went to an event here in Austin, that was like 200 plus people.
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That's not how they all are.
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That's not what every event is.
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Can you give everybody a breakdown of the types of events, just in case
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they're thinking about this in too grand a fashion that they're like, I don't
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know how to throw a 300 person event.
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Will 300 people come?
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It's like, well, you don't really need to do that necessarily.
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And it might not be the right event for you.
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Can you run through the different types of events that are possible for people
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that you see people running with success?
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Of course, and I'll go ahead and say this up front too.
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Don't start massively big if you've never hosted an event before.
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I have heard some horror stories where people are like, I'm hosting like
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a two, three hundred plus people.
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person event and they've never done one and they don't fill the room because
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they get caught up just wanting the people to be there and again, not
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aligned with everything else that's going on and why they're hosting it.
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So different types of events.
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There's so many different names.
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So I'm going to go with like some core names that I hear most often.
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But nowadays we're starting to hear more and more different ways
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of calling these events things.
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So the smallest and most more intimate are normally your retreats
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and or a mastermind style events.
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So this can be anywhere from five people to about 25 ish people
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max is what I see in those rooms.
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Your next step then goes into along the lines of like a workshop
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maybe or a training of some kind.
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These are usually about a single day, maybe two days and then you're
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around anywhere from that kind of 30 person mark up to about a hundred.
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And that's also where you can have some more of your
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social, some community events.
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I see that a lot of people I've worked with in the past that hundred person
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mark is that sweet spot where you also can keep the personalization,
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a little more intimacy you as a host can still usually over the course
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of the one, two, three days you're hosting the event can touch everyone
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at some point and make some type of interaction and touch point at the event.
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When you start to get over the 100 person mark, that's when
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things start to be more broad.
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You're definitely more umbrella trying to encompass everybody that's attending.
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You as the host might not get to speak to every single person, and
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just be aware of that going into it.
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But then yeah, so then there's anywhere from 100.
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I usually say the next range is, range is bigger because we're
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getting to the larger events.
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You go from about 100, 150 to 500.
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I say that's a large event.
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It's not your large conference per se.
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That's going to be anything above 500.
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But this is something where you usually have a lot more options for venue spaces.
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It still can be fun.
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You can still have a lot of things happening but it is getting
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big and you are getting broad.
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These events are definitely more When you're established is kind of what
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I say, you've hosted those few kind of 50, 100, 150 maybe person events.
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So now you're starting to grow those to reach more people, get new people in the
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door that could be potential clients, potential community members even just
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people who just start following you and want to keep up with what you have.
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Your message is starting to be very honed in at that point too, I will say.
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So you have really clarified and who you are in your business.
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This is not always the case, but your message is starting to be reached because
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you are starting to feel into it more.
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Great example I'm going to give because I feel like giving an example of
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this will help also those listening.
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If anyone knows Lindsay Schwartz of Powerhouse Women, she started with
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the first few events of Powerhouse Women around that hundred person
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event, and it grew to about two-three hundred and it continued to grow.
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I attended my first event last year.
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There was 600 women in the room, 550, 600.
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And then this last year she jumped to 800.
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And she has grown this very quickly in seven years, but at the same time she
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is a great showing a progression and her honing into who she is and what
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her message is and what powerhouse is.
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It is a community and who she's pulling in is very similar
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women that come into that world.
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That's what kind of a tier in growth will look like as you are getting more and more
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zoned into who you are and your offers.
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I don't always say a large event is for everyone though either.
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Nicole, we talked about this.
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Like, I don't think I would see you really hosting something massive that's
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hundreds and hundreds of people because that just is not who you are as a person
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and what you teach, yes, you could teach it that way, but that doesn't
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really match with what you're going for.
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So don't feel like you have to eventually grow also to these hundred
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plus thousand plus person events.
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You can keep it small and intimate and keep it 50 people and under if you
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really want to, and still be profitable.
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still create a system behind it.
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And honestly, once you host your first few, you get into a groove that it just
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gets easier and easier over time anyways.
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I know we've talked about that and it's not that, I love a stage, I was an actor.
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Like, give me a stage, give me all the people.
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I love to talk about what I do and what, particularly what human design
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can do for people and all of that.
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But when I do envision my own event, I don't see it being that
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big, I just don't see it that way.
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I see it more at max, that kind of that hundred people sort of feels like
17:52
the right size room at the maximum.
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I actually look at it even smaller than that.
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At this point, I feel like I'd like to be able to walk around the room.
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There were only 90 people at my wedding.
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I didn't have a 300 person wedding.
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I had 90 people, I talked to everybody, I danced with most I have memories with
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every person and I like that feeling.
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It felt very alive, but it also felt intimate at the same time.
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So let's talk a little bit about, that we brought up that
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word profitable a few times.
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Now let's talk about what it takes to have a profitable event.
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Take us through all of it.
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And then I think there's one thing that I think most people, myself
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included, never even thought of about how to make a profitable
18:35
event, which is partially sponsors.
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But how do you see, what are the elements of a profitable event?
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And then what have you seen that people have done that has
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caused them not to be profitable?
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So we'll go to kind of the core profitability side first.
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Contracts, negotiations, making sure that you have contracts for all your vendors.
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I recommend this for speakers, especially if you're paying them to come.
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Anything like that.
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Vendors though are very important as well because you want to make sure
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they're holding up their end when you're hiring and paying them on.
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Nothing has to be complicated.
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When I talk about contracts, It does not have to be a complicated contract.
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You just want to make sure it's in writing and everyone has signed
19:15
off, both parties have, to in agreeance of what's going to happen.
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And then the last one would be, I would say is sponsors.
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When it comes to contracts, negotiations, all those things, those are going
19:25
to kind of be the three things.
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So speakers, vendors, and sponsors.
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Those three people also you can negotiate with.
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And I highly recommend negotiating with your speakers and your
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vendors and your sponsors.
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In the sense of this, and I know we kind of hit on sponsorships a
19:43
little, but you were saying not many people know about these things.
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But sponsors are a way to cover you financially in your event.
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And honestly can be the driving point to make you extremely
19:53
profitable at your event as well.
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But also, sponsorships do not have to be financially like, here's money,
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I'm giving you 1, 000 for your event.
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It also can be a service or a product.
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It can be a venue is willing to give you their venue in
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exchange for these services.
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It can be a catering company gives you 50 percent off the food in exchange
20:13
for promoting them and mentioning them and seeing their logo everywhere.
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There's other ways to utilize sponsorships that tie into your vendors.
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As well as potentially even the speakers.
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So that's the first thing I would say, contracts, make sure you have contracts
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written, you're negotiating those contracts and then utilizing sponsors.
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The other areas I will also say is when you start hosting events at the
20:36
beginning, do not think you need all the frill and everything, everything
20:41
decorated these huge balloon arches, these massive, amazing meals and everything.
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Remember people are coming for you.
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They're coming for you and your knowledge and your message and to connect with
20:53
one another in that room as well.
20:55
So create and prioritize what needs to be in the room to make the difference,
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to really make that transformation and get your message out there.
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Make sure you are covered in that.
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And then Okay, if you have an extra thousand dollars,
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all right, what can you do?
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What can you make as that little extra touch?
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What could you get donated maybe that's going to be worth a thousand
21:15
dollars as that extra touch?
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Again, sponsorships always come back into this, utilizing your
21:21
community, supporting your community.
21:22
You're bringing them in and in turn you're helping promote them, but
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then they're also helping support you in a beautiful and wonderful
21:30
event you're going to put on.
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But I think that's the two aspects I would say is contract negotiation, sponsorships,
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the nitty gritty, not so fun.
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Nobody wants to handle mixed with the idea of have your priorities and get
21:44
those covered first before you start adding all the frills and everything.
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Get your base budget done where you're like, this is the core of what we need
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and then how much extra do we have?
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I mean that's just good business Before you think
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It all comes back to that.
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stuff.
21:59
I mean even like renovating my house.
22:01
It's like, okay Well, let's see what we have left after the cabinets,
22:04
the flooring, like all of these big things that are like, you can't live
22:08
without these, and then it's like, then we pick which tile based on the,
22:13
what's left, and these other fixtures.
22:15
I think one of the things that you brought up, so getting like a venue
22:18
to sponsor you, I want to call out for the person who is listening to this and
22:23
saying like, will a venue really do that?
22:25
Are they really going to like, sponsor you, they're the venue.
22:29
Wouldn't everybody be asking for sponsorship then?
22:32
Does that actually happen?
22:33
Like, where venues will sponsor events like this?
22:38
Yes, especially, so I have one client who got 50 percent covered then they
22:43
ended up getting actually a little bit more afterwards because of some
22:46
things that happened, but they did.
22:47
They got 50 percent sponsored by the venue and it's because when you
22:51
present them and this is where I'm actually doing a whole training on
22:54
this at the end of October because what you include in these sponsorships.
23:00
The packages is sometimes and usually you can include something different that
23:05
they're not using as a marketing tool.
23:06
So them sponsoring you is that exchange without them having to go out and
23:11
spend more money and pay someone.
23:12
So utilize those extra things you have, whether it's a podcast, it's a different
23:17
community of people who will travel in and see and maybe want to host an event there.
23:22
But I'm also not going to say every venue is going to do this.
23:23
I have another client that has an event in January and that venue said no.
23:28
They said well, you know sponsor a 300 this little mini AV package thing
23:33
and that's all they're willing to do.
23:35
So it just depends on where you are But it never hurts to ask.
23:39
No, definitely, and I think that's something that I would just never
23:41
have thought of, I would've been like, well that's the price of the
23:44
venue and that's the cost of the venue and that's just what it is.
23:46
Which is why having somebody like you in your corner, either directly helping you
23:52
plan it, or with one of the resources, or something that you offer, to just
23:55
open you up to these possibilities.
23:57
Like, I already got, like, creative ideas about, like, oh, well, What if I offered
24:01
them this or what if we came in and did a couple of things and I mentioned
24:05
them every week on the podcast twice a week for X amount of time and then I
24:11
leverage like the networks that I have here and like it got my brain going in
24:14
a direction it never would have gone.
24:17
Because I'm just someone who pays people.
24:19
I'm just like, oh, is that your price?
24:20
Here you go.
24:21
I'm not, I'm a terrible negotiator.
24:23
Just because I just don't normally do it, I'm like, here, like that's your price?
24:25
Okay, fine.
24:26
With some exceptions, of course.
24:28
But I wanted to ask you, you have, Do you want to tell everybody
24:31
a little bit about something?
24:32
You have something very exciting coming up.
24:34
And I don't know if you want to give, I don't want to put you on the spot.
24:37
We can delete this out if you're like, shh, don't tell anybody.
24:41
But you have something really exciting.
24:42
I think this is a, you've got something cooking.
24:45
Do you want to give everybody a little taste?
24:47
Yes, I'll give a little taste so I taste I have had something on my heart for a
24:55
few months that we were talking about before we hit record and It has been
24:58
something that I have kept coming back to and I realize I have to make happen.
25:01
And there is a gap currently in this event host world that we live in, especially
25:06
for women entrepreneurs who, there is simple events that we can put on that
25:11
don't really take us out of our business or take us out of our zone of genius.
25:14
And then we get to a point where we can hire someone.
25:16
But there is a gap between those two, where people want to still keep hosting
25:19
events or want to finally host an event for the first time, but they're
25:21
being pulled out of the business, they're being pulled out of the zone
25:24
of genius, away from the client,
25:25
community, their family, their friends, and I am working to create a place where
25:31
all of these women can come together and be supported through resources,
25:36
through each other, through myself, and ultimately still be able to put on
25:41
those events that are on their heart and that kind of extension of their
25:45
business and them without it being pulling them away from everything else.
25:49
So, I'll leave that there.
25:50
There's more to come.
25:51
January is when things will be rolling.
25:55
There's so much more to come.
25:56
I'm very excited about this because I'm like, I'm all over this, but
26:00
it's also just from a human design perspective, this is so, like, 4 6,
26:04
which you are putting on, and I get very excited when I see people doing
26:08
something where it's like, oh, this is so you, this is so in alignment.
26:11
And I want to also just say, though, it doesn't mean that 4 6s have to do things.
26:16
Someone else who's a 4'6 is going to do something wildly different than you.
26:19
It's just, when we pick something that feels so right, and then for me, when
26:24
I look at the chart and I'm like, I know why that feels right for you.
26:26
I get it.
26:27
It's sort of, this is in the wheelhouse of what you were born to do.
26:31
Whether it's this thing, or if this leads you to the next thing
26:34
that's the thing, we never know.
26:36
But I love it.
26:38
I'm super excited about it selfishly, because I think it serves me.
26:41
But I'm also, I'm very excited for all the other people that it will
26:44
serve, and I love just seeing people do what is their jam, and what they
26:49
really are meant to do in this life.
26:51
When your expertise is starting to match up with your design.
26:55
I think that's where we become just happy, fulfilled.
26:58
And that's what alignment is to me.
27:00
Did you have anything that you wanted to
27:01
I know I'm lighting up definitely inside.
27:04
And I know as that generator, when I start to light up about it and I feel
27:08
more energy, just myself, cause I definitely did not feel that for a while.
27:12
I've been like, I know something's right.
27:14
I know I'm sitting much more into who I am.
27:17
That's the thing too.
27:19
So how long have you been dabbling in design?
27:21
Have you been in the world long?
27:23
Okay.
27:24
Six months?
27:25
Five months?
27:26
Not
27:26
So, fairly new, but you've seen truth in it.
27:30
Yes.
27:30
Oh, a hundred percent.
27:31
And the generator thing, and you're emotional, so we have that like, when
27:35
we're emotional, we can sometimes get that little bit of interference, so
27:40
to speak, with am I really excited, or am I just emotional at this moment,
27:44
and emotionally brought up, so there is that little like, we can not
27:47
trust the sacral necessarily as much.
27:49
When I talk to people who are pure generators, they're just like, oh
27:53
yeah, I know what it feels like.
27:54
And I go, and when I talk to emotionals, they're like, I know what it feels like.
27:58
I know what it feels, but we just have this little bit of, because we're
28:00
supposed to wait, we do have that tentative kind of, I just have to feel
28:04
into it a little bit more before I know, but when we know, we know when
28:08
we wait, then we know, and I love that
28:11
I've learned, and I've learned so much about that.
28:13
And I, it was the moment I got my human design reading, I think it was May.
28:17
So it's been like three, four months at this point that someone actually read
28:19
my design a little bit more for me.
28:21
When she said that I had been making gut decisions, especially once I found
28:25
out I was a generator, I was like, yeah, like, oh yeah, I feel this way.
28:27
Let's do it.
28:28
And then I realized the emotions tied to those sometimes I have to strip
28:32
those away and allow the space to know truly what my gut's telling me and if
28:36
it's truly a heck yes or a heck no.
28:38
And I've leaned into that so much the last few months and I think that's helped me
28:42
get to this point where I've made some larger pivots than I expected and put
28:46
things on the back burner, but I realized it's because they were never heck yeses.
28:50
They were this, yeah, maybe.
28:52
And so now I've learned more on how to like listen and sit back.
28:55
Well, that's why the authority with the emotionals is, it's waiting,
28:59
but it's waiting for clarity.
29:00
And that's often not what we're doing, because we're not clear.
29:03
We get excited and then usually it's coming from something where it's saying,
29:06
like, Now, because I want it, or we're running out of time, or I'm on this
29:11
timeline, or then I'll hit my goal.
29:13
There's something outside of us that's really driving that, us to act on the yes.
29:18
But really, if you pay attention, there's something inside of you
29:21
that's calling you to say like, it's a yes, but hang out for a moment.
29:26
And when we hang and we honor that, that was the big shift for me too.
29:32
When I first found design was to honor that weight and I realized
29:36
how much I wasn't doing that before.
29:38
Like it can feel like a big screeching halt when you do it, but
29:41
it's really interesting to notice how much more confident you feel
29:44
about going all in on the yeses.
29:48
And you didn't realize that like, oh, I powered through, I made things happen.
29:52
But it didn't necessarily feel like my energy was always behind it.
29:55
I didn't realize how much I was pushing until I waited, got clarity,
29:59
and then my energy just went places.
30:02
And it was just allowing it to go there and then things became so easy.
30:07
So, have you noticed something similar with the way that you've kind of found
30:12
that emotional waiting for clarity?
30:15
Yes.
30:16
Very much so.
30:17
And I think that's where this community basically that I'm wanting, and I'm
30:21
wanting, I am launching in January.
30:24
I have sat on it for so long because I think I was letting all the noise
30:29
and emotions drive me in other ways.
30:32
And it's taken a long time for me to strip all that back and
30:35
realize, this is my purpose.
30:37
And it's what lights me up.
30:39
And now that I've started voicing it to people, people are like, oh my
30:42
gosh, tell me when, oh my gosh, how can we like get this out to more people?
30:47
And I'm hearing it left and right.
30:49
Like I haven't in the last few months since I've had this idea.
30:52
And it's because I finally sat back and got clear on what it is so yes.
30:57
Well, and you did push another idea first, and then you, you hit the brakes on it.
31:03
Was that one of those things?
31:05
If you're, because Hindsight's 2020, and I do think with our design, it isn't
31:08
about making all the right choices.
31:10
It's about recognizing when something didn't work out.
31:13
Can you look back and go, Oh, I actually see what happened here.
31:16
Do you feel like you maybe didn't wait?
31:18
Did you move on an idea more than like something you were truly in response
31:23
to and felt like was on your heart?
31:24
Yes, it was something that came afterwards and I was like, Oh, I can do this quicker.
31:29
This is something I can get going and let's just do it
31:32
because I can just do it so fast.
31:34
And then one, it took me longer to get everything together the way I wanted to.
31:39
And then two, it was just not right.
31:42
Something did not feel aligned with what it was.
31:45
And I realized it was actually interesting.
31:47
I've realized recently that I was trying to tie in this community to this course
31:53
I was creating versus, and so everything was getting meshed and mushy and just
31:58
not what I really pictured And honestly coming back to what we talked about
32:02
with the events, it's just like business It's not my vision was showing me.
32:05
And I had to come back to what was that vision of this community and realize.
32:08
Well that course isn't a part of it, at least not right now
32:11
I think what design is teaching us and just, what you're doing is you're
32:14
listening to your real intuition.
32:16
Because when we do something, oh, I'll make this course, it'll be faster.
32:19
That's your mind making up a solution.
32:22
It's saying Oh, this'll be faster.
32:24
That's not your intuition.
32:25
Probably what got you excited was your intuition.
32:28
And then the, how it came out, your mind started to get involved.
32:32
And then it's like, Oh yeah, I'll do that faster.
32:34
And then it's not working.
32:35
And this is, I think where business is going is that we do
32:39
have to listen to our intuition.
32:40
And I think every great businessman, cause it's usually men, but businessmen
32:44
and businesswomen, if you hear them talk about, they've followed their
32:47
intuition to their best ideas and their best creations they've ever made.
32:52
We just call it something different or we're tapping into it a different way.
32:56
So I love that you're doing that and I'm super excited for this.
32:59
Can you tell everybody where they can stay in touch with you?
33:02
How do they find out about this thing when you do launch it?
33:05
And I know you have some free and discounted offers for them here.
33:08
So tell everybody all the things.
33:10
Yeah, so best way to connect with me is on Instagram.
33:13
It's @cat.roten.
33:14
So C A T, literally like the animal and then my last name R O T E N.
33:19
And then for me, so I will send Nicole an updated link because
33:23
I've kind of reorganized it all and everything's in one place.
33:26
So it's very easy depending on what you're looking for.
33:28
I have the community waitlist that's happening right now.
33:32
So you can jump on there.
33:33
That's where all the updates in the next few months will come.
33:35
If you're interested and feel like you're sitting in this gap of you
33:38
can't hire a planner yet, but you want to really get going on your events.
33:42
And then also on there is my free resources, which is ready set event.
33:45
And it's the five key foundational questions you have to answer
33:48
before you can even start planning.
33:50
So if you can answer the five questions, I say you can do it.
33:53
Just start, but if you can't answer them, then it's not quite time yet.
33:57
You're still lacking, I think, a little bit on that vision and your why.
33:59
And then the last thing that will be on that link will be my event profit planner.
34:03
This is for individuals who, if you've hosted a few events,
34:06
and maybe you don't even know.
34:07
Did you make money?
34:08
Did you not make money?
34:09
You really didn't keep up with the numbers specifically for the event.
34:11
This is the place for you where it's all plug and play.
34:14
So you can use it for past events or your upcoming.
34:17
But you can budget and then you literally just track actual sponsorships that
34:21
you've gotten everything in one place to really be watching the numbers and
34:24
know Am I on track to make a profit?
34:26
Am I losing money?
34:28
Am I gonna break even?
34:28
All of those things.
34:29
But it's all in one link, so I promise very simple that you just whatever
34:32
you're called to you'll find it there.
34:35
Awesome.
34:35
And you have a podcast, right?
34:37
I do.
34:37
Oh yes, I do.
34:38
Imperfectly impactful, which Nicole is going to be on soon.
34:41
I can't wait to have you on there.
34:43
Yes.
34:43
So that's where I get to share a lot about my entrepreneurship journey.
34:46
I mean, it's also a personal development journey that we go
34:49
through in entrepreneurship and a lot of it comes out there.
34:52
So I have that.
34:53
I bring on wonderful guests as well to share their story and dive into
34:56
their expertise and their knowledge to share with all of you who listen.
35:00
So It's fun.
35:01
It literally, to me, it's become almost like my hobby where I really get to
35:05
share and kind of inspire and hopefully motivate people with everything I do.
35:09
Spoken like a true cross of contagion person.
35:13
So, well, follow her, download the resources, get the planner.
35:18
If you're like thinking about actually pulling the trigger on
35:20
event, go get the planner and follow Kat because she's amazing.
35:24
She really, really is.
35:25
She's the real deal.
35:26
I encounter a lot of people.
35:27
I was like, this woman is someone I would trust with my event.
35:31
So if you're thinking about booking one, get it.
35:33
Please go visit Cat and get on the wait list for the community because
35:36
it's going to be, I know that whatever you build will be top notch.
35:40
So I'm super excited.
35:41
Thank you for being here.
35:42
I appreciate it.
35:43
Thank you for sharing your wisdom, your expertise with us.
35:46
Thank you, listener, for making it all the way to the end of this episode with
35:50
us and being part of this conversation.
35:52
We appreciate you.
35:53
And remember, in order to have an unshakable business, you must
35:56
first become an unshakable human.
35:57
So thanks for letting us help you become unshakable with human design, everybody.
36:01
We'll see you next time.
36:03
If you love this episode and you're a fan of the show, please show
36:05
us the love on iTunes, Spotify, or wherever you're listening to
36:08
the show and leave us a review.
36:09
And if you'd like to connect with other entrepreneurs on their human
36:12
design journey, join our free Facebook community, Human Design for Entrepreneurs.
36:17
Go to nicolelaino.me/podcastlinks to join the group, book a human
36:22
design reading with me, or access our free human design resources.
36:25
We'll see you there.