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Apparel on DoorDash Is the Next Big Shift | Fast Five Shorts · Omni Talk Retail

• 0:00
  Four
• 0:00
  apparel
• 0:00
  retailers,
• 0:01
  Urban
• 0:01
  Outfitters,
• 0:02
  Steve
• 0:02
  Madden,
• 0:03
  Dolce
• 0:03
  Vita,
• 0:03
  a
• 0:03
  Steve
• 0:04
  Madden
• 0:04
  brand,
• 0:04
  and
• 0:05
  Rally
• 0:05
  House,
• 0:05
  are
• 0:05
  set
• 0:06
  to
• 0:06
  launch
• 0:06
  on
• 0:06
  DoorDash.
• 0:07
  According
• 0:08
  to
• 0:08
  Chain
• 0:08
  Storeage.
• 0:09
  The
• 0:09
  four
• 0:09
  brands
• 0:10
  are
• 0:10
  expected
• 0:10
  to
• 0:11
  go
• 0:11
  live
• 0:11
  on
• 0:11
  DoorDash
• 0:12
  during
• 0:12
  spring
• 0:12
  of
• 0:13
  2026,
• 0:14
  significantly
• 0:14
  expanding
• 0:15
  the
• 0:15
  platform's
• 0:15
  apparel
• 0:16
  selection
• 0:16
  and
• 0:16
  giving
• 0:17
  customers
• 0:17
  access
• 0:17
  to
• 0:18
  fashion
• 0:18
  and
• 0:18
  fan
• 0:18
  gear
• 0:19
  via
• 0:19
  on
• 0:19
  demand
• 0:19
  delivery.
• 0:20
  The
• 0:21
  announcements
• 0:21
  come
• 0:21
  shortly
• 0:22
  after
• 0:23
  footlocker
• 0:23
  launched
• 0:24
  on
• 0:24
  DoorDash
• 0:24
  in
• 0:25
  March
• 0:25
  of
• 0:25
  2026.
• 0:26
  More
• 0:27
  than
• 0:27
  30%
• 0:27
  of
• 0:27
  DoorDash's
• 0:28
  monthly
• 0:28
  active
• 0:29
  US
• 0:29
  users
• 0:30
  are
• 0:30
  already
• 0:30
  shopping
• 0:31
  across
• 0:31
  grocery
• 0:31
  and
• 0:32
  retail
• 0:32
  categories
• 0:33
  on
• 0:33
  the
• 0:33
  platform,
• 0:33
  which
• 0:33
  could
• 0:34
  be
• 0:34
  a
• 0:34
  signal
• 0:34
  of
• 0:34
  the
• 0:35
  genuine
• 0:35
  behavioral
• 0:35
  shift
• 0:36
  underway
• 0:36
  beyond
• 0:36
  restaurant
• 0:37
  delivery
• 0:37
  on
• 0:37
  the
• 0:38
  platform.
• 0:38
  Chris,
• 0:39
  is
• 0:39
  apparel
• 0:40
  on
• 0:41
  apparel
• 0:41
  on
• 0:41
  DoorDash
• 0:42
  a
• 0:42
  real
• 0:42
  durable
• 0:43
  retail
• 0:43
  channel
• 0:43
  for
• 0:43
  apparel
• 0:44
  brands
• 0:44
  or
• 0:44
  is
• 0:44
  it
• 0:44
  more
• 0:45
  of
• 0:45
  a
• 0:45
  novelty?
• 0:45
  That
• 0:45
  sounds
• 0:46
  great
• 0:46
  in
• 0:46
  a
• 0:46
  press
• 0:46
  release.
• 0:47
  Oh,
• 0:48
  wow.
• 0:49
  Yeah,
• 0:49
  great
• 0:50
  question.
• 0:50
  Let
• 0:51
  me
• 0:51
  think
• 0:51
  about
• 0:51
  that
• 0:51
  for
• 0:51
  a
• 0:51
  sec.
• 0:52
  I
• 0:52
  mean,
• 0:52
  I
• 0:52
  think,
• 0:53
  I
• 0:54
  think
• 0:54
  it
• 0:54
  most
• 0:54
  definitely
• 0:55
  is
• 0:56
  a
• 0:56
  real
• 0:56
  durable
• 0:56
  retail
• 0:57
  channel.
• 0:57
  And
• 0:57
  I
• 0:58
  mean
• 0:58
  it's
• 0:58
  kind
• 0:58
  of,
• 0:59
  I
• 0:59
  mean,
• 0:59
  in
• 1:00
  some
• 1:00
  ways
• 1:00
  it
• 1:00
  seems
• 1:00
  self
• 1:00
  evident
• 1:01
  in
• 1:01
  the
• 1:01
  number
• 1:01
  you
• 1:01
  just
• 1:01
  quoted
• 1:02
  to
• 1:02
  me
• 1:02
  because
• 1:02
  if
• 1:02
  that
• 1:02
  number
• 1:03
  is
• 1:03
  real,
• 1:03
  that
• 1:03
  30%
• 1:04
  of
• 1:04
  DoorDash
• 1:04
  users
• 1:05
  are
• 1:05
  cross
• 1:05
  shopping
• 1:06
  already.
• 1:07
  Now
• 1:07
  granted,
• 1:08
  it's
• 1:08
  like,
• 1:08
  what
• 1:08
  are
• 1:08
  they
• 1:08
  cross
• 1:09
  shopping
• 1:09
  for?
• 1:09
  Is
• 1:10
  what
• 1:10
  I'd
• 1:10
  want
• 1:10
  to
• 1:10
  know
• 1:10
  more
• 1:11
  about.
• 1:11
  But
• 1:12
  you
• 1:12
  know,
• 1:12
  that,
• 1:12
  that
• 1:12
  tells
• 1:13
  me
• 1:13
  that
• 1:13
  there's
• 1:13
  potentially
• 1:14
  a
• 1:14
  there
• 1:14
  there.
• 1:14
  But,
• 1:15
  you
• 1:15
  know,
• 1:16
  you
• 1:16
  know,
• 1:16
  but
• 1:17
  even
• 1:17
  when
• 1:17
  I
• 1:17
  think
• 1:17
  about
• 1:17
  that
• 1:17
  and
• 1:17
  I
• 1:18
  step
• 1:18
  back,
• 1:18
  you
• 1:18
  know,
• 1:18
  I've
• 1:19
  talked
• 1:19
  on
• 1:19
  this
• 1:19
  show
• 1:20
  and
• 1:20
  numerous,
• 1:21
  numerous
• 1:21
  times
• 1:22
  about
• 1:22
  how
• 1:22
  the
• 1:23
  Dash
• 1:23
  pass
• 1:24
  particularly
• 1:24
  is
• 1:25
  the
• 1:25
  number
• 1:25
  one
• 1:26
  membership
• 1:26
  I
• 1:27
  would
• 1:27
  want
• 1:27
  to
• 1:27
  give
• 1:27
  up
• 1:28
  the
• 1:28
  least.
• 1:28
  I'd
• 1:28
  give
• 1:29
  up
• 1:29
  prime
• 1:29
  before
• 1:29
  that,
• 1:30
  I'd
• 1:30
  give
• 1:30
  up
• 1:30
  Walmart
• 1:31
  plus
• 1:31
  before
• 1:31
  it.
• 1:32
  And
• 1:32
  so
• 1:32
  I
• 1:32
  think
• 1:32
  that
• 1:33
  shows
• 1:33
  you
• 1:33
  just
• 1:33
  how
• 1:33
  powerful
• 1:34
  DoorDash
• 1:34
  can
• 1:35
  be
• 1:35
  in
• 1:35
  terms
• 1:35
  of
• 1:35
  creating
• 1:36
  kind
• 1:36
  of
• 1:36
  the
• 1:37
  next
• 1:37
  gen
• 1:37
  marketplace
• 1:38
  across
• 1:39
  many
• 1:39
  categories.
• 1:40
  And
• 1:40
  the
• 1:40
  other
• 1:40
  point
• 1:40
  I'll
• 1:41
  mention
• 1:42
  is
• 1:43
  Sarah
• 1:43
  Engel
• 1:44
  of
• 1:44
  January
• 1:44
  Digital.
• 1:45
  When
• 1:45
  I
• 1:45
  interviewed
• 1:45
  her
• 1:45
  on
• 1:46
  stage
• 1:46
  at
• 1:46
  Shop
• 1:46
  Talk
• 1:47
  last
• 1:47
  week,
• 1:48
  she
• 1:48
  had
• 1:48
  a
• 1:48
  really
• 1:48
  good
• 1:49
  point.
• 1:49
  She
• 1:49
  said
• 1:49
  like,
• 1:50
  you
• 1:50
  know,
• 1:50
  she
• 1:50
  needed
• 1:51
  some,
• 1:51
  I
• 1:51
  think
• 1:51
  she,
• 1:51
  I
• 1:51
  think
• 1:52
  she
• 1:52
  actually
• 1:52
  needed
• 1:52
  maybe
• 1:52
  some
• 1:53
  piece
• 1:53
  of
• 1:53
  clothing.
• 1:53
  I
• 1:53
  can't
• 1:53
  remember.
• 1:54
  So,
• 1:54
  but
• 1:54
  she
• 1:55
  said
• 1:55
  like
• 1:55
  I
• 1:55
  door
• 1:56
  dashed
• 1:56
  it.
• 1:56
  And
• 1:56
  I
• 1:57
  was
• 1:57
  like,
• 1:57
  yeah,
• 1:57
  you're
• 1:57
  right.
• 1:58
  Like
• 1:58
  that's,
• 1:59
  that's
• 1:59
  a
• 1:59
  really
• 1:59
  interesting
• 2:01
  phenomenon
• 2:01
  that's
• 2:01
  starting
• 2:02
  to
• 2:02
  happen.
• 2:02
  Is
• 2:02
  that
• 2:02
  door
• 2:03
  dashing?
• 2:03
  It
• 2:03
  is
• 2:03
  now
• 2:04
  part
• 2:04
  of
• 2:04
  our
• 2:04
  lexicon.
• 2:05
  The
• 2:05
  same
• 2:05
  as
• 2:05
  like
• 2:05
  I
• 2:06
  took
• 2:06
  an
• 2:06
  Uber,
• 2:06
  you
• 2:07
  know,
• 2:07
  and
• 2:07
  I
• 2:07
  don't,
• 2:07
  I
• 2:07
  don't,
• 2:08
  I
• 2:08
  don't
• 2:08
  even
• 2:08
  say
• 2:08
  that
• 2:08
  about
• 2:08
  Amazon.
• 2:09
  I
• 2:09
  don't
• 2:09
  say
• 2:09
  I
• 2:09
  Amazon
• 2:10
  did
• 2:10
  or
• 2:10
  I
• 2:11
  primed
• 2:11
  it,
• 2:11
  you
• 2:12
  know,
• 2:12
  but
• 2:12
  I
• 2:12
  do
• 2:13
  say
• 2:13
  that
• 2:13
  about
• 2:13
  doordash
• 2:14
  and
• 2:14
  so,
• 2:15
  so
• 2:15
  that
• 2:15
  tells
• 2:15
  me
• 2:16
  that,
• 2:16
  you
• 2:16
  know,
• 2:17
  this
• 2:18
  platform
• 2:20
  can
• 2:20
  be
• 2:21
  much
• 2:21
  more
• 2:21
  powerful
• 2:22
  than
• 2:22
  we
• 2:22
  think
• 2:22
  in
• 2:22
  the
• 2:22
  long
• 2:23
  run.
• 2:23
  So
• 2:23
  I
• 2:23
  wouldn't
• 2:23
  discount
• 2:24
  this,
• 2:24
  this
• 2:24
  headline
• 2:25
  at
• 2:25
  all.
• 2:25
  Everyone
• 2:26
  but
• 2:26
  Jenna,
• 2:27
  what
• 2:27
  do
• 2:27
  you
• 2:27
  think?
• 2:27
  Do
• 2:27
  you
• 2:27
  use
• 2:27
  doordash?
• 2:28
  What?
• 2:29
  To
• 2:29
  what
• 2:29
  degree
• 2:29
  do
• 2:29
  you
• 2:30
  use
• 2:30
  DoorDash
• 2:30
  and
• 2:30
  you
• 2:31
  know,
• 2:31
  how
• 2:31
  do
• 2:31
  you
• 2:31
  think
• 2:31
  about
• 2:31
  it?
• 2:32
  Yeah,
• 2:32
  I'm
• 2:32
  a
• 2:33
  big
• 2:33
  doordash
• 2:33
  user
• 2:33
  for
• 2:34
  sure.
• 2:35
  I
• 2:35
  have
• 2:35
  little
• 2:35
  kids
• 2:36
  at
• 2:36
  home.
• 2:36
  I'm
• 2:36
  delivering
• 2:36
  everything.
• 2:37
  That's
• 2:38
  groceries,
• 2:38
  that's
• 2:39
  food.
• 2:39
  I'm
• 2:39
  delivering
• 2:40
  everything.
• 2:40
  So
• 2:40
  doordash
• 2:41
  is
• 2:41
  a
• 2:41
  big,
• 2:41
  big
• 2:41
  component
• 2:42
  in
• 2:42
  our
• 2:42
  house.
• 2:42
  Wow.
• 2:42
  Okay.
• 2:44
  So
• 2:45
  I
• 2:45
  think
• 2:45
  you're
• 2:45
  right.
• 2:46
  We're
• 2:46
  going
• 2:46
  to
• 2:46
  be
• 2:46
  on
• 2:46
  the
• 2:46
  same
• 2:46
  page
• 2:46
  with
• 2:47
  a
• 2:47
  lot
• 2:47
  of
• 2:47
  these
• 2:47
  headlines.
• 2:48
  So
• 2:48
  I
• 2:48
  have
• 2:48
  to
• 2:49
  agree.
• 2:50
  I
• 2:50
  don't
• 2:50
  think
• 2:50
  people
• 2:51
  need
• 2:51
  apparel
• 2:51
  in
• 2:52
  an
• 2:52
  hour.
• 2:52
  But
• 2:52
  behavior
• 2:53
  shifting
• 2:53
  convenience
• 2:53
  is
• 2:54
  winning
• 2:54
  in
• 2:54
  every
• 2:54
  category
• 2:55
  and
• 2:55
  doordash
• 2:56
  already
• 2:56
  owns
• 2:56
  that
• 2:56
  relationship.
• 2:57
  So
• 2:58
  that
• 2:58
  stat,
• 2:58
  like
• 2:58
  you
• 2:58
  said
• 2:58
  about
• 2:59
  cross
• 2:59
  shopping
• 3:00
  is
• 3:00
  the
• 3:00
  key.
• 3:00
  And
• 3:01
  maybe
• 3:01
  they're
• 3:01
  cross
• 3:02
  shopping
• 3:02
  other
• 3:02
  industries
• 3:03
  but
• 3:03
  once
• 3:03
  consumers
• 3:04
  are
• 3:04
  in
• 3:04
  the
• 3:04
  ecosystem,
• 3:05
  adding
• 3:05
  categories
• 3:06
  is
• 3:06
  easy.
• 3:07
  So
• 3:08
  I
• 3:08
  don't
• 3:08
  think
• 3:08
  this
• 3:08
  is
• 3:08
  about
• 3:08
  replacing
• 3:09
  traditional
• 3:09
  E
• 3:10
  commerce.
• 3:10
  It's
• 3:10
  about
• 3:11
  capturing
• 3:11
  incremental
• 3:12
  demand.
• 3:13
  I
• 3:13
  would
• 3:13
  certainly
• 3:13
  be
• 3:14
  one
• 3:14
  to
• 3:14
  get
• 3:14
  a
• 3:14
  last
• 3:14
  minute
• 3:15
  outfit
• 3:15
  or
• 3:15
  game
• 3:16
  day
• 3:16
  gear
• 3:16
  or
• 3:16
  something
• 3:17
  like
• 3:17
  that.
• 3:18
  So
• 3:18
  I
• 3:18
  don't
• 3:18
  think
• 3:18
  it's
• 3:19
  going
• 3:19
  to
• 3:19
  be
• 3:19
  a
• 3:19
  primary
• 3:19
  channel,
• 3:20
  but
• 3:20
  it's
• 3:20
  absolutely,
• 3:21
  I
• 3:21
  think
• 3:21
  a
• 3:21
  meaningful
• 3:22
  secondary
• 3:23
  channel
• 3:23
  and
• 3:23
  brands
• 3:23
  that
• 3:23
  ignore
• 3:24
  it
• 3:24
  are
• 3:24
  going
• 3:24
  to
• 3:24
  miss
• 3:24
  easy
• 3:25
  wins.
• 3:26
  Yeah,
• 3:26
  that,
• 3:26
  that's
• 3:27
  the
• 3:27
  game
• 3:27
  day
• 3:28
  thing
• 3:28
  that
• 3:28
  they
• 3:28
  talked
• 3:29
  about
• 3:29
  in
• 3:29
  the
• 3:29
  headline
• 3:30
  in
• 3:30
  the
• 3:30
  story
• 3:30
  too.
• 3:31
  That's
• 3:31
  really
• 3:31
  interesting
• 3:31
  too.
• 3:31
  So
• 3:32
  like
• 3:32
  you're
• 3:32
  a
• 3:32
  Spartan
• 3:32
  fan,
• 3:33
  right?
• 3:33
  You're
• 3:33
  a
• 3:33
  Michigan
• 3:33
  State
• 3:34
  or
• 3:34
  two.
• 3:34
  Jen,
• 3:35
  Jen,
• 3:35
  Jen.
• 3:35
  Jen's
• 3:36
  also
• 3:36
  Michigan
• 3:36
  Stater
• 3:37
  from
• 3:37
  Jay
• 3:37
  Recruiting.
• 3:38
  So
• 3:38
  like
• 3:39
  could
• 3:39
  you
• 3:39
  see
• 3:39
  the
• 3:39
  use
• 3:40
  case?
• 3:40
  Because
• 3:40
  I
• 3:40
  think
• 3:40
  I
• 3:41
  could
• 3:41
  where
• 3:41
  like
• 3:41
  okay,
• 3:42
  I'm,
• 3:42
  it's
• 3:42
  game
• 3:43
  day,
• 3:43
  you
• 3:43
  know.
• 3:44
  Well,
• 3:44
  unfortunately
• 3:44
  there
• 3:45
  isn't
• 3:45
  a
• 3:45
  game
• 3:45
  for
• 3:45
  the
• 3:45
  Spartans
• 3:46
  this
• 3:46
  week.
• 3:46
  Not
• 3:46
  to,
• 3:47
  not
• 3:47
  to,
• 3:47
  you
• 3:47
  know,
• 3:47
  throw
• 3:48
  salt,
• 3:49
  but
• 3:49
  I
• 3:50
  kind
• 3:50
  of
• 3:50
  had
• 3:50
  to.
• 3:50
  But
• 3:51
  let's
• 3:51
  say
• 3:51
  there
• 3:51
  was
• 3:51
  a
• 3:51
  game.
• 3:52
  I
• 3:52
  could
• 3:52
  see
• 3:52
  you
• 3:52
  like
• 3:53
  going
• 3:53
  on
• 3:53
  doordash
• 3:53
  to
• 3:54
  get
• 3:54
  food
• 3:54
  for
• 3:54
  the
• 3:55
  party
• 3:55
  that
• 3:55
  you're
• 3:55
  throwing
• 3:55
  the
• 3:56
  game
• 3:56
  watching
• 3:56
  party
• 3:56
  and
• 3:57
  then
• 3:57
  being
• 3:57
  like,
• 3:58
  and
• 3:58
  then
• 3:58
  they're
• 3:58
  going
• 3:58
  to
• 3:59
  serve
• 3:59
  up
• 3:59
  an
• 3:59
  ad
• 3:59
  for
• 4:00
  Michigan
• 4:00
  State
• 4:00
  apparel
• 4:01
  that
• 4:01
  you
• 4:01
  can
• 4:01
  have
• 4:01
  delivered
• 4:02
  to
• 4:02
  your
• 4:02
  house
• 4:02
  very
• 4:03
  quickly.
• 4:03
  Like
• 4:03
  that's
• 4:04
  a
• 4:04
  use
• 4:04
  case
• 4:04
  you
• 4:04
  could
• 4:04
  see,
• 4:05
  right?
• 4:06
  Absolutely.
• 4:06
  I
• 4:06
  even
• 4:06
  think
• 4:07
  about
• 4:07
  for
• 4:07
  my
• 4:07
  kids,
• 4:07
  we're
• 4:08
  going
• 4:08
  out
• 4:08
  tailgating
• 4:08
  and
• 4:08
  I'm
• 4:09
  like,
• 4:09
  oh
• 4:09
  no,
• 4:09
  all
• 4:09
  of
• 4:09
  their
• 4:10
  sparty
• 4:10
  outfits
• 4:10
  don't
• 4:10
  fit.
• 4:11
  Anymore.
• 4:11
  I
• 4:11
  could
• 4:11
  easily.
• 4:12
  It's
• 4:12
  a
• 4:12
  quick
• 4:13
  thing,
• 4:13
  so.
• 4:14
  Right,
• 4:14
  Right.
• 4:14
  Yes,
• 4:15
  of
• 4:15
  course.
• 4:15
  No
• 4:15
  one
• 4:15
  would
• 4:15
  really
• 4:16
  want
• 4:16
  to
• 4:16
  put
• 4:16
  their
• 4:16
  kids
• 4:16
  in
• 4:16
  sparty
• 4:17
  gear,
• 4:17
  but
• 4:17
  once
• 4:17
  you
• 4:17
  get
• 4:18
  past
• 4:18
  that,
• 4:19
  anything's
• 4:20
  on
• 4:20
  the
• 4:20
  table.
• 4:20
  Right.
• 4:21
  But,
• 4:21
  yeah,
• 4:21
  I
• 4:21
  mean,
• 4:21
  that's.
• 4:22
  That's
• 4:22
  what
• 4:22
  they're
• 4:22
  going
• 4:22
  for
• 4:23
  here,
• 4:23
  right,
• 4:23
  Jenna?
• 4:23
  Yeah.
• 4:23
  So,
• 4:24
  yeah.
• 4:24
  So
• 4:24
  it's
• 4:24
  really.
• 4:24
  It's
• 4:25
  really.
• 4:25
  It's.
• 4:25
  It's
• 4:25
  actually
• 4:26
  really
• 4:26
  interesting,
• 4:26
  like
• 4:27
  how
• 4:27
  lockstep
• 4:27
  we
• 4:28
  are
• 4:28
  on
• 4:28
  these
• 4:28
  headlines.
• 4:28
  I.