Going Viral for Your City with Emelie Schultz
Emelie Schultz is the Social Media Coordinator for the City of Toledo, Ohio — and the person behind a mayor's TikTok response that racked up 380,000 views, 45,000 likes, and got an out-of-state influencer to fly in for a football game he'd never heard of. But the viral moment is just the starting point.
In this episode, Emelie and Sarah talk about the steady, strategic work underneath the highlights: doubling attendance at Toledo's first-ever Homeownership Fair, shifting content strategy back to everyday city services, and what's coming for every government communicator with the ADA web…
The skinny
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