Latest / Around the House with Eric G®: Home Improvement Remodeling & DIY / Tile and Flooring Trends 2025: Eric G Chats with Dal Tile and DIY Guru Chip Wade

Transcript

Tile and Flooring Trends 2025: Eric G Chats with Dal Tile and DIY Guru Chip Wade · Around the House with Eric G®: Home Improvement Remodeling & DIY

0:47
Foreign.
0:52
It's
0:52
around
0:53
the
0:53
house.
0:54
On
0:54
this
0:54
episode
0:55
of
0:55
around
0:56
the
0:56
house.
0:57
This
0:57
hour,
0:58
we
0:58
are
0:58
in
0:58
the
0:58
dull
0:59
tile
0:59
booth
1:00
at
1:00
design
1:01
and
1:01
Construction
1:02
Week
1:02
2020,
1:03
25.
1:04
This
1:04
type
1:05
of
1:05
media,
1:05
the
1:05
podcast
1:06
where
1:06
it's
1:06
like,
1:06
where
1:06
else
1:06
are
1:06
people
1:07
going
1:07
to
1:07
hear
1:07
this
1:07
type
1:07
of
1:07
stuff
1:08
until
1:08
you've
1:08
done
1:08
it
1:09
wrong?
1:09
Yeah.
1:10
And
1:10
then
1:10
you
1:10
paid
1:10
for
1:10
it.
1:11
Now
1:11
you're
1:11
like
1:11
expert,
1:12
then
1:12
you
1:12
know,
1:13
but
1:13
like,
1:13
this
1:13
is
1:13
where
1:14
you
1:14
get
1:14
that.
1:14
Listen
1:15
to
1:15
stuff
1:15
like
1:15
this
1:16
and
1:16
you
1:16
just
1:16
learn
1:17
and
1:17
absorb
1:18
so
1:18
many
1:18
things
1:19
that
1:19
you
1:19
might
1:19
not
1:19
know
1:20
it
1:20
even
1:20
existed.
1:21
Research,
1:21
ask
1:22
questions,
1:23
talk
1:23
to
1:23
friends.
1:23
What
1:24
worked,
1:24
what
1:24
didn't
1:24
work,
1:24
what
1:24
would
1:25
you
1:25
do
1:25
different
1:25
on
1:25
your
1:25
next
1:26
install,
1:26
your
1:26
next
1:26
project,
1:27
your
1:27
next
1:27
remodel
1:28
this.
1:28
Hour
1:28
is
1:28
brought
1:28
to
1:29
you
1:29
by
1:29
my
1:29
friends
1:29
at
1:30
Monument
1:30
Grills.
1:31
If
1:31
you're
1:31
looking
1:31
for
1:31
that
1:32
brand
1:32
new
1:32
barbecue
1:33
this
1:33
spring,
1:34
check
1:34
them
1:34
out@monument
1:36
grills.com.
1:37
When
1:37
it
1:38
comes
1:38
to
1:38
remodeling
1:39
or
1:39
renovating
1:40
your
1:40
home,
1:40
there
1:41
is
1:41
a
1:41
lot
1:41
to.
1:42
Know
1:42
and
1:42
we
1:42
have
1:43
got
1:43
you
1:43
covered.
1:45
This
1:45
is
1:46
around
1:46
the
1:46
house.
1:47
Welcome
1:47
to
1:48
the
1:48
round
1:48
the
1:48
house
1:48
show,
1:48
the
1:49
next
1:49
generation
1:50
of
1:50
home
1:50
improvement.
1:51
Gentlemen,
1:51
thanks
1:51
for
1:51
joining
1:52
me
1:52
today.
1:53
We
1:53
are
1:53
out
1:54
here
1:54
at
1:55
one
1:55
of
1:55
the
1:55
most
1:55
amazing
1:56
events
1:56
in
1:57
the
1:57
world
1:57
for
1:57
kitchen
1:58
and
1:58
bath.
1:59
Anything
2:00
inside
2:00
your
2:00
house,
2:01
whether
2:01
you're
2:01
looking
2:01
at
2:01
H
2:01
vac
2:02
or
2:02
the
2:02
most
2:03
beautiful
2:03
tile
2:04
in
2:04
the
2:04
world.
2:05
And
2:05
speaking
2:05
of
2:06
that,
2:06
we
2:06
are
2:06
over
2:06
here
2:07
in
2:07
dal
2:07
tile
2:08
with
2:08
two
2:08
of
2:09
my
2:09
favorite
2:09
people.
2:10
Patrick,
2:11
let's
2:11
start
2:11
out
2:11
with
2:12
you
2:12
first
2:12
and
2:12
we'll
2:13
get
2:13
to
2:13
Chip
2:13
in
2:13
a
2:13
second,
2:14
but
2:14
let's
2:15
introduce
2:15
you.
2:15
Thanks
2:16
for
2:16
coming
2:16
on
2:16
around
2:16
the
2:16
house.
2:17
I
2:17
appreciate
2:17
you
2:18
everybody
2:18
being
2:18
here.
2:18
This
2:18
is
2:19
fantastic.
2:19
How
2:19
about
2:19
this
2:19
show?
2:20
Is
2:20
this
2:20
unbelievable?
2:21
There
2:21
are
2:21
so
2:21
many
2:21
people
2:21
here.
2:22
Oh,
2:22
my
2:22
gosh.
2:22
Over
2:22
a
2:22
hundred
2:23
thousand.
2:23
Wow.
2:23
One
2:24
hundred
2:24
thousand.
2:24
My
2:24
name
2:24
is
2:24
Patrick
2:25
Warren.
2:25
I'm
2:25
vice
2:25
president
2:26
of
2:26
dealer
2:26
and
2:27
showroom
2:27
sales
2:27
here
2:27
at
2:27
Del
2:28
tile.
2:28
And
2:29
the
2:29
key
2:29
part
2:29
of
2:29
that
2:30
business
2:30
right
2:30
now
2:30
for
2:30
us
2:30
is
2:31
the
2:31
kitchen
2:31
to
2:31
bath.
2:31
So
2:32
it's
2:32
great
2:32
for
2:32
us
2:32
to
2:32
be
2:32
here.
2:32
We
2:33
can
2:33
talk
2:33
about
2:33
that
2:33
a
2:33
little
2:33
bit.
2:34
Oh,
2:34
my
2:34
gosh,
2:34
what
2:34
a
2:35
fantastic
2:35
show
2:35
it's
2:35
been.
2:36
Oh,
2:36
yeah.
2:36
And
2:36
of
2:37
course,
2:37
my
2:37
buddy
2:37
Chip
2:38
Wade.
2:38
It's
2:39
always
2:39
good
2:39
being
2:39
here
2:39
with
2:39
you,
2:40
Eric.
2:40
We
2:40
had
2:41
fun.
2:41
We
2:41
have
2:41
a
2:41
great
2:42
time
2:42
and
2:43
it's
2:43
fun
2:43
to
2:43
see
2:44
all
2:44
of
2:45
the
2:45
newest
2:45
stuff.
2:45
This
2:46
is
2:46
why
2:46
I
2:46
love
2:46
coming
2:47
to
2:48
Vegas.
2:48
It's
2:48
not
2:49
what
2:49
you
2:49
would
2:49
think.
2:49
It
2:50
is
2:50
this
2:50
show.
2:50
This
2:51
is
2:51
my
2:51
favorite
2:51
show
2:52
of
2:52
the
2:52
year.
2:53
It's
2:53
where
2:53
I
2:53
get
2:54
inspired
2:54
more
2:54
than
2:54
anywhere
2:55
else
2:55
and
2:56
I
2:56
just
2:56
walk
2:57
my
2:57
legs
2:57
off.
2:57
We
2:57
were
2:57
just
2:58
talking
2:58
before
2:59
we
2:59
came
2:59
on
2:59
about
3:00
how
3:00
it's
3:00
hurting
3:00
in
3:00
my
3:01
hips
3:01
amount
3:02
of
3:02
miles
3:03
that
3:03
we're
3:03
putting
3:03
on.
3:04
So
3:04
I
3:04
don't
3:04
know
3:04
what
3:04
that
3:04
means.
3:04
I
3:04
guess
3:05
we're
3:05
getting
3:05
on.
3:05
I
3:05
have
3:05
to
3:05
thank
3:06
the
3:06
Tesla
3:06
tunnel
3:06
load.
3:07
It
3:07
has
3:07
saved
3:07
me
3:08
about
3:08
six
3:08
or
3:09
seven
3:09
miles
3:09
a
3:09
day
3:10
of
3:10
walking
3:10
between
3:10
all
3:11
the
3:11
different
3:11
halls.
3:11
Well,
3:11
there's
3:12
construction
3:12
going
3:12
on
3:13
at
3:13
the
3:13
convention
3:13
center.
3:14
It's
3:14
across
3:15
the
3:15
west
3:15
hall,
3:16
the
3:16
north
3:16
hall,
3:16
the
3:16
central
3:16
hall,
3:17
the
3:17
south,
3:17
up
3:17
and
3:18
down.
3:18
There's
3:19
a
3:19
lot.
3:19
And
3:19
what
3:19
is
3:19
that?
3:19
20%
3:20
of.
3:21
20%
3:21
up
3:22
in
3:22
attendance.
3:23
So
3:23
you
3:23
said
3:23
100,000
3:25
over
3:25
100,000.
3:26
That's
3:26
absolutely
3:26
amazing.
3:27
But
3:27
again,
3:27
this
3:28
show
3:28
is
3:28
unbelievable.
3:29
And
3:29
where
3:29
we're
3:29
sitting
3:30
right
3:30
now
3:30
has
3:30
to
3:30
be
3:31
the
3:31
greatest
3:31
vista
3:32
at
3:32
the
3:32
show.
3:32
Oh,
3:32
my
3:32
gosh.
3:33
So
3:33
thank
3:33
you
3:33
for
3:33
meeting
3:33
here.
3:34
This
3:34
is
3:34
wonderful
3:35
scenery.
3:36
This
3:36
is
3:36
the
3:36
best.
3:36
Doesn't
3:36
get
3:37
any
3:37
better
3:37
than
3:37
this.
3:38
So
3:38
we're
3:38
guys
3:39
to
3:39
paint
3:39
the
3:39
picture.
3:40
We're
3:40
in
3:40
this
3:41
beautiful
3:41
Daltow
3:42
booth
3:42
here.
3:42
And
3:42
it
3:43
has
3:43
all
3:43
the
3:43
colors,
3:44
the
3:44
textures.
3:45
If
3:46
you
3:46
wanted
3:46
to
3:46
know
3:47
what's
3:47
going
3:47
to
3:47
be
3:47
here
3:48
next
3:48
year.
3:48
That's
3:49
hot.
3:49
It's
3:50
in
3:50
this
3:50
booth.
3:50
That's
3:50
exactly
3:51
right.
3:51
That's
3:51
exactly
3:52
right.
3:52
So
3:52
if
3:52
you
3:52
look
3:52
at
3:53
what
3:53
we
3:53
do,
3:53
why
3:54
we
3:54
come
3:54
to
3:54
KBIS
3:55
and
3:55
the
3:55
builder
3:55
show
3:55
in
3:56
one
3:56
is,
3:56
what
3:57
we
3:57
want
3:57
to
3:57
do
3:57
is
3:57
we
3:57
want
3:57
to
3:57
give
3:58
you
3:58
an
3:59
introduction
3:59
to
4:00
what
4:00
we
4:00
see
4:00
for
4:00
our
4:01
brands.
4:01
Daltile,
4:01
Overarch.
4:02
We
4:02
have
4:02
three
4:02
core
4:03
brands.
4:03
Daltile
4:04
Marazi
4:05
and
4:05
American
4:05
Oleanne.
4:06
And
4:06
those
4:07
brands
4:07
represent
4:08
different
4:08
types
4:08
of
4:08
trends,
4:09
styles,
4:09
and
4:09
different
4:10
products.
4:10
We
4:10
put
4:10
it
4:10
all
4:11
together
4:11
so
4:11
that
4:12
whatever,
4:13
whoever's
4:13
coming
4:14
into
4:14
that
4:14
space,
4:14
whether
4:14
it's
4:15
a
4:15
commercial
4:15
developer,
4:16
a
4:16
builder,
4:16
a
4:16
homeowner,
4:17
a
4:18
designer,
4:18
they're
4:18
gonna
4:19
be
4:19
able
4:19
to
4:19
paint
4:19
that
4:20
picture
4:20
with
4:20
our
4:21
products
4:21
so
4:21
they
4:21
can
4:21
build
4:22
that
4:22
perfect
4:22
space.
4:22
Yeah.
4:23
And
4:23
it's
4:23
gorgeous.
4:24
And
4:24
there's
4:24
a
4:24
lot
4:25
of.
4:25
Outside
4:25
of
4:25
the
4:26
gorgeous
4:26
part
4:26
of
4:26
it,
4:26
there's
4:26
a
4:27
lot
4:27
of
4:27
safety,
4:27
too.
4:27
Cause
4:27
you
4:28
have
4:28
to
4:28
have
4:28
the
4:28
right
4:28
floor
4:29
tile
4:29
for
4:30
things.
4:30
Everybody
4:31
has
4:31
made
4:31
that
4:31
mistake.
4:32
Or
4:32
walked
4:32
into
4:32
somebody's
4:33
house
4:33
where
4:33
they
4:33
put
4:33
the
4:34
polished
4:34
marble
4:34
in
4:34
the
4:34
bathroom.
4:35
And
4:35
the
4:35
first
4:35
time
4:35
you
4:36
walk
4:36
out,
4:36
it's
4:36
like
4:37
you're
4:37
walking
4:37
across
4:37
the
4:38
wet
4:38
ice
4:38
and
4:38
you're
4:39
looking
4:39
for
4:39
the
4:39
Zamboni.
4:40
Cause
4:40
someone's
4:40
gonna
4:41
die
4:41
in
4:41
this
4:41
bathroom
4:42
and
4:42
you
4:42
gotta
4:42
do
4:43
it
4:43
right.
4:43
Other
4:44
it's
4:44
a
4:44
problem.
4:44
Or
4:44
you
4:44
become
4:45
the
4:45
Zamboni.
4:45
Exactly.
4:46
Just
4:47
drop
4:47
a
4:47
little
4:47
liquid
4:48
drizzle.
4:49
Garage
4:50
squeegee.
4:51
Driveway's
4:51
clean.
4:52
Oh,
4:52
my
4:52
gosh.
4:53
As
4:53
a.
4:53
As
4:54
somebody
4:54
that
4:54
does
4:54
a
4:54
lot
4:54
of
4:55
projects,
4:55
I'm
4:56
always
4:56
really
4:57
wanting
4:57
to.
4:58
Inspiration
4:59
is
4:59
too
4:59
much
4:59
of
4:59
a
4:59
broad
5:00
word.
5:00
I
5:00
like
5:00
to
5:01
See
5:01
and
5:01
be
5:01
attracted
5:02
to
5:02
visuals
5:03
that
5:03
kind
5:04
of
5:04
get
5:04
me
5:04
started
5:05
in
5:05
my
5:05
process.
5:05
I'm
5:05
a
5:06
very
5:06
collaborative
5:07
designer
5:07
and
5:08
creative,
5:08
and
5:09
so
5:09
seeing
5:09
visuals,
5:09
and
5:10
I
5:10
think
5:10
a
5:10
lot
5:10
of
5:10
people
5:10
are
5:10
this
5:11
way.
5:11
And
5:11
that
5:11
is
5:12
another
5:12
thing
5:12
that
5:12
happens
5:13
at
5:13
the
5:13
show,
5:13
specifically
5:14
in
5:14
this
5:14
booth,
5:14
is
5:15
seeing
5:15
pairings
5:16
of
5:16
product
5:17
together
5:18
that
5:18
spark
5:19
a
5:19
lot
5:19
of
5:20
excitement
5:20
and
5:21
get
5:21
you
5:21
from,
5:22
okay,
5:22
I
5:22
got
5:22
a
5:22
project
5:23
going
5:23
on
5:23
to.
5:24
I
5:24
don't
5:24
know
5:24
where
5:25
I'm
5:25
going
5:25
to
5:25
use
5:25
that,
5:25
but
5:25
I'm
5:26
going
5:26
to
5:26
use
5:26
it
5:26
somewhere.
5:27
And
5:27
that
5:27
times
5:28
10
5:29
really
5:29
gets
5:29
you
5:29
down
5:30
the
5:30
path.
5:30
And
5:31
your
5:31
curated
5:31
collection,
5:32
you
5:32
have
5:32
some
5:32
boards
5:33
over
5:33
here
5:33
that
5:34
are
5:34
absolutely
5:34
unbelievable.
5:35
I
5:35
think
5:35
they're
5:35
on
5:35
the
5:35
Dal
5:35
Tile
5:36
website
5:36
as
5:36
well.
5:37
They
5:37
are
5:37
curations,
5:37
all
5:38
three
5:38
websites.
5:38
So
5:38
imagine
5:39
seeing
5:39
imagery
5:40
where
5:40
you
5:40
see
5:41
inspiration
5:41
imagery.
5:42
You
5:42
see
5:43
countertop
5:43
selection,
5:44
wall
5:44
tile
5:44
selection,
5:45
and
5:45
different
5:46
accents
5:46
paired
5:47
with
5:47
stuff
5:48
that
5:48
you
5:48
might
5:48
not
5:49
think
5:49
to
5:50
even
5:50
get
5:50
at
5:51
all.
5:51
Absolutely.
5:51
And
5:51
you're
5:51
like,
5:52
that
5:52
just
5:52
so
5:53
works.
5:53
Yeah.
5:54
And
5:54
I'm
5:54
excited
5:54
to
5:54
use
5:54
it.
5:55
And
5:55
so
5:55
I'm
5:55
already
5:56
like,
5:56
I'm
5:56
going
5:56
to
5:56
be
5:57
here
5:57
for
5:57
three
5:57
hours
5:57
probably
5:58
after
5:58
this
5:58
interview,
5:59
selecting
5:59
some
5:59
different
6:00
things.
6:00
Oh,
6:00
yeah.
6:01
Last
6:01
year,
6:01
Julie,
6:02
my
6:02
wife,
6:02
and
6:02
I
6:02
walked
6:02
in
6:02
last
6:03
year,
6:03
saw
6:03
the
6:03
floor
6:03
last
6:04
year,
6:04
and
6:04
we're
6:04
like,
6:05
that's
6:05
going
6:05
in
6:05
the
6:06
house.
6:06
Yeah,
6:07
that's.
6:08
We
6:08
just
6:08
both
6:08
looked
6:08
at
6:09
it.
6:09
And
6:09
the
6:09
cool
6:10
thing,
6:10
though,
6:10
is,
6:10
with
6:10
you
6:10
guys
6:11
as
6:11
well,
6:11
is
6:11
that
6:12
it's
6:12
one
6:12
thing
6:13
to
6:13
look
6:13
at
6:13
a
6:13
piece
6:13
of
6:13
tile.
6:14
Right.
6:14
Or
6:14
a
6:15
collection
6:15
or
6:15
a
6:15
small
6:16
piece
6:16
of
6:16
mosaics,
6:17
but
6:17
when
6:17
you
6:18
see
6:18
it
6:18
in
6:18
the
6:18
larger
6:19
format
6:19
of
6:19
how
6:20
it
6:20
all
6:20
goes
6:20
together,
6:20
because
6:21
you'll
6:21
go,
6:21
oh,
6:21
there's
6:21
some
6:21
circles.
6:22
But
6:22
then
6:23
maybe
6:23
you
6:23
don't
6:23
realize
6:24
that
6:24
little
6:24
curve
6:24
in
6:24
there
6:25
is
6:25
much
6:26
bigger
6:26
piece
6:27
that
6:27
now
6:27
expands
6:28
out
6:28
into
6:28
a
6:29
pattern
6:29
that's
6:29
three
6:30
or
6:30
four
6:30
feet
6:30
wide.
6:30
Absolutely.
6:31
That's
6:31
why
6:31
we
6:31
do
6:31
the
6:31
curation.
6:32
If
6:32
you
6:32
look,
6:32
there's
6:32
a
6:32
lot
6:33
of
6:33
product.
6:33
Yeah.
6:34
And
6:34
we
6:34
feed
6:34
that
6:34
monster
6:35
all
6:35
the
6:35
time.
6:35
We
6:36
want
6:36
as
6:36
much
6:36
product
6:37
as
6:37
possible.
6:37
People
6:37
don't
6:38
know
6:38
how
6:38
to
6:38
put
6:38
it
6:38
all
6:39
together.
6:39
Yeah.
6:39
And
6:39
a
6:39
lot
6:40
of
6:40
times
6:40
they're
6:40
going
6:40
into
6:40
locations
6:41
to
6:41
look
6:41
at
6:41
tile
6:41
in
6:42
its
6:42
one
6:42
dimension.
6:43
Here's
6:43
the
6:43
floor.
6:44
Here's
6:44
the
6:44
wall.
6:44
But
6:44
you
6:45
have
6:45
to
6:45
look
6:45
at
6:45
the
6:45
whole
6:45
package,
6:46
how
6:46
it
6:46
goes
6:46
together,
6:47
and
6:47
we
6:47
can
6:47
help
6:48
them
6:48
be
6:48
a
6:48
little
6:48
risky.
6:48
It's
6:49
that
6:49
mannequin
6:49
sales
6:50
process
6:50
that
6:50
helps
6:50
them
6:51
put
6:51
it
6:51
all
6:51
together
6:51
and
6:51
say,
6:52
you
6:52
know
6:52
what?
6:52
I
6:52
can
6:52
put
6:53
those
6:53
three
6:53
products
6:53
together
6:53
and
6:54
it's
6:54
gonna
6:54
look
6:54
amazing.
6:54
I
6:54
knew
6:55
you
6:55
were
6:55
gonna
6:55
talk
6:55
about
6:55
me
6:55
at
6:55
some
6:56
point,
6:56
Pat.
6:57
That
6:57
was
6:57
smooth.
6:58
That
6:58
was
6:58
smooth.
6:58
I
6:59
wasn't
6:59
expecting
6:59
that
6:59
was
6:59
as
7:00
smooth
7:00
as
7:00
the
7:00
top
7:00
of
7:00
your
7:00
forehead
7:01
there,
7:01
brother.
7:02
There's
7:02
a
7:02
lot
7:03
of
7:03
new
7:03
stuff
7:03
that
7:03
you
7:03
guys
7:03
have
7:04
in
7:04
the
7:04
booth
7:04
this
7:04
year,
7:04
which
7:04
is
7:04
really
7:05
cool.
7:05
I
7:05
noticed
7:05
that
7:06
there's
7:06
a
7:06
new
7:06
three
7:07
dimensional
7:08
technology
7:08
on
7:09
some
7:09
of
7:09
the
7:09
porcelain
7:10
tile,
7:10
which,
7:10
by
7:10
the
7:10
way,
7:11
porcelain
7:11
is
7:12
just
7:12
basically,
7:13
it's
7:13
just
7:13
taking
7:14
over
7:15
porcelain
7:15
as
7:15
a
7:15
material,
7:16
as
7:16
somebody
7:17
that
7:17
builds
7:17
and
7:17
installs,
7:18
but
7:18
also
7:18
designs.
7:19
It's
7:20
superior
7:20
in
7:20
almost
7:21
every
7:21
way.
7:21
It
7:21
is.
7:22
And
7:22
I
7:22
love
7:22
that.
7:23
The
7:23
technology,
7:23
of
7:23
course,
7:23
you
7:23
all
7:24
have
7:24
massive
7:24
slabs,
7:25
but
7:25
even
7:26
some
7:26
of
7:26
this
7:26
new
7:26
3D
7:27
technology
7:27
has
7:28
imprinting
7:28
on
7:28
the
7:29
surface.
7:29
Where
7:29
we've
7:30
seen
7:30
over
7:30
the
7:30
past
7:30
five
7:31
to
7:31
10
7:31
years,
7:32
the
7:32
technology
7:32
for
7:33
the
7:33
visuals
7:33
on
7:33
the
7:33
tile
7:34
have
7:34
exploded.
7:35
Right.
7:35
But
7:35
now
7:36
we're
7:36
getting
7:36
3D
7:37
effects
7:37
like
7:37
veining
7:38
that
7:38
actually
7:38
you
7:39
rub
7:39
your
7:39
finger
7:39
across
7:40
it
7:40
or
7:40
you
7:40
look
7:40
at
7:40
it
7:40
on
7:40
the
7:41
wall
7:41
and
7:41
you
7:41
see
7:42
the
7:42
light
7:42
go
7:42
in
7:42
and
7:42
out
7:43
of
7:43
the.
7:43
So
7:43
it's
7:43
the
7:43
shadow.
7:44
It
7:45
just
7:45
feels.
7:46
It
7:46
gives
7:46
you
7:46
all
7:46
the
7:47
right
7:47
feels
7:48
across
7:48
the
7:48
board.
7:48
If
7:49
you
7:49
look
7:49
at
7:49
it
7:49
and
7:49
then
7:50
you
7:50
look
7:50
at
7:50
the
7:50
real
7:51
stone
7:51
and
7:51
you
7:52
think
7:52
that's
7:52
fake
7:52
because
7:53
that
7:53
looks
7:53
more
7:53
real
7:54
than
7:54
the
7:54
stone
7:54
does,
7:55
100%,
7:56
which
7:56
it
7:56
used
7:56
to
7:56
be.
7:56
The
7:56
other
7:56
way
7:57
you
7:57
go,
7:57
oh,
7:57
that's
7:58
why
7:58
that
7:58
almost
7:58
looks.
7:59
And
7:59
now
7:59
you're
7:59
looking
8:00
at
8:00
the
8:00
porcelain
8:01
going,
8:02
the
8:02
stone
8:02
almost
8:03
looks
8:03
as
8:03
good.
8:03
Yeah,
8:04
yeah.
8:04
You're
8:04
making
8:04
it
8:04
look
8:04
better
8:05
than
8:05
the
8:05
actual
8:05
product.
8:05
Yeah.
8:06
And
8:06
the
8:06
larger
8:07
format
8:07
technology
8:08
is
8:08
getting
8:08
to
8:09
24
8:09
by
8:10
48
8:10
inch
8:10
tiles
8:11
that
8:11
are
8:11
super
8:12
flat.
8:12
That's
8:13
the
8:13
new
8:13
12
8:13
by
8:13
24.
8:14
Let's
8:14
be
8:14
honest.
8:15
It
8:15
is.
8:15
It
8:15
is.
8:16
Seriously,
8:16
what
8:16
is
8:17
the
8:17
market
8:17
for
8:17
the
8:17
12
8:17
by
8:18
12
8:18
tile
8:18
now?
8:19
I
8:20
still
8:20
like
8:20
it
8:20
and
8:20
use
8:20
it,
8:21
but
8:21
it's
8:21
a
8:21
very
8:21
specific
8:22
silo
8:23
that
8:23
I
8:23
pick.
8:24
Like,
8:24
how
8:24
much
8:24
of
8:24
that
8:25
are
8:25
you
8:25
seeing
8:25
in
8:25
the
8:25
market?
8:26
So
8:26
I
8:26
would
8:26
say
8:27
the
8:27
actual
8:27
square
8:28
market.
8:28
Let's
8:28
look
8:28
at
8:29
this.
8:29
The
8:29
shape
8:29
of
8:30
product.
8:30
People
8:30
are
8:31
starting
8:31
to
8:31
go
8:31
away
8:31
from
8:31
that
8:31
rectangle.
8:32
12
8:32
by
8:32
24
8:33
is
8:33
over.
8:35
It's
8:35
overpopulated
8:36
in
8:36
the
8:36
marketplace.
8:36
So
8:36
now
8:37
we're
8:37
seeing
8:37
the
8:37
squares
8:37
come
8:38
back
8:38
and
8:38
it
8:38
adds.
8:39
Like,
8:39
you
8:39
can
8:39
almost
8:39
tell
8:39
rooms
8:40
dated
8:40
a
8:40
little
8:40
bit
8:40
by
8:40
the
8:40
fact
8:41
that
8:41
it's
8:41
got
8:41
a
8:41
rectangular
8:41
floor.
8:42
12
8:42
by
8:42
24.
8:43
But
8:43
now
8:43
we
8:43
get
8:43
into
8:44
24
8:44
by
8:45
48,
8:45
48
8:46
by
8:46
48,
8:46
30
8:46
by
8:47
30s.
8:47
It
8:47
just.
8:47
It
8:48
adds
8:48
that
8:48
wow
8:48
factor.
8:49
That
8:49
looks
8:49
like
8:49
that
8:50
natural
8:50
stone
8:50
product
8:50
that
8:51
they're
8:51
looking
8:51
for.
8:51
Amazing.
8:52
And
8:52
it's
8:52
cool
8:52
because
8:53
you
8:53
get
8:53
that
8:53
look
8:54
again.
8:54
That's
8:54
right.
8:54
But
8:55
the
8:55
maintenance
8:55
is
8:55
so
8:55
much
8:56
easier
8:56
too,
8:56
because
8:57
one,
8:57
you
8:57
don't
8:57
have
8:57
a
8:58
natural
8:58
product
8:58
down
8:59
There
8:59
that
8:59
you've
8:59
got
8:59
to
8:59
go
8:59
clean,
9:00
seal.
9:01
And
9:01
then,
9:01
of
9:01
course,
9:01
less
9:02
grout
9:03
and.
9:03
Oh.
9:03
And
9:04
then
9:04
when
9:04
you
9:04
heat
9:04
it.
9:05
Oh,
9:05
my
9:05
gosh.
9:05
Yep.
9:06
So
9:06
I
9:06
have
9:06
that.
9:07
I
9:07
brought
9:07
this
9:07
pamphlet
9:07
over
9:07
because
9:08
I'm
9:08
so
9:08
excited
9:08
about
9:08
what
9:08
you
9:09
guys
9:09
are
9:09
doing.
9:09
How
9:09
cool
9:09
is
9:09
that?
9:10
So
9:10
porcelain
9:11
tile.
9:11
Now,
9:12
it's
9:12
not
9:12
just
9:13
resiliency,
9:13
durability,
9:14
beauty,
9:14
just
9:15
long
9:15
lasting.
9:16
It
9:16
also
9:16
has
9:16
these,
9:16
like,
9:17
side
9:17
effects
9:18
of
9:18
interesting
9:19
options
9:20
for
9:20
things
9:20
like
9:21
invisiquich.
9:22
If
9:22
you've
9:22
never
9:23
seen
9:23
these,
9:23
like,
9:23
imagine
9:24
induction
9:24
cooktops
9:25
that
9:25
are
9:26
proliferating
9:27
through
9:27
the
9:27
porcelain
9:28
slab
9:28
so
9:28
it's
9:28
invisible.
9:29
So
9:29
you
9:29
have
9:29
a
9:29
seamless
9:30
countertop.
9:31
Nothing
9:31
to
9:31
catch
9:31
debris
9:32
to
9:32
worry
9:33
with.
9:33
And
9:33
literally
9:33
the
9:33
pot
9:34
goes
9:34
on
9:34
the
9:34
porcelain
9:35
slab
9:35
and
9:36
all
9:36
of
9:36
the
9:36
action
9:37
is
9:37
happening
9:37
invisibly
9:38
underneath.
9:39
Unbelievable.
9:40
Unbelievable.
9:40
I
9:40
had
9:41
somebody
9:41
yesterday
9:41
tell
9:41
me
9:41
and
9:42
I
9:42
didn't
9:42
think
9:42
about
9:42
it.
9:42
She
9:42
was
9:42
saying,
9:43
I'm
9:43
going
9:43
to
9:43
put
9:43
this
9:44
in
9:44
my
9:44
island
9:44
at
9:44
home
9:45
in
9:45
Dallas
9:45
because
9:46
my
9:46
grandkids
9:46
won't
9:46
burn
9:47
their
9:47
fingers
9:47
when
9:47
they're
9:47
watching
9:48
me
9:48
cook.
9:49
Interesting
9:49
side.
9:49
That's.
9:50
And
9:50
the
9:50
thing
9:50
is,
9:51
we've
9:51
all
9:51
cleaned
9:52
around
9:52
a
9:52
cooktop.
9:53
Yep.
9:53
And
9:54
unless
9:54
you
9:54
have
9:54
toothpicks
9:55
to
9:55
get
9:55
into
9:55
the
9:56
little
9:56
groove
9:56
to
9:56
get
9:56
all
9:57
the
9:57
stuff
9:57
that
9:57
came
9:57
out,
9:58
they're
9:58
impossible
9:59
to
9:59
keep
9:59
clean.
10:00
Now
10:00
you've
10:00
got
10:01
a
10:01
slab
10:02
porcelain
10:02
on
10:02
there.
10:03
That
10:03
one.
10:04
With
10:04
that,
10:04
you
10:04
could
10:05
literally
10:05
start
10:05
barbecue
10:06
briquettes
10:06
on
10:06
it
10:06
if
10:07
you
10:07
had
10:07
it
10:07
outside
10:07
and
10:08
barbecue
10:08
on
10:08
the
10:08
thing
10:09
and
10:09
not
10:09
hurt
10:09
it
10:10
and
10:10
wipe
10:10
it
10:10
off
10:10
with
10:10
a
10:11
wet
10:11
cloth.
10:11
It's
10:11
not
10:12
new
10:12
technology,
10:12
but
10:12
it's
10:12
amazing
10:13
how
10:13
they
10:13
put
10:13
it
10:13
all
10:13
together.
10:14
Yeah.
10:14
Yeah.
10:14
This.
10:15
I
10:15
think
10:15
the
10:15
first
10:15
time
10:16
I
10:16
saw
10:17
folks
10:17
playing
10:17
with
10:17
this
10:18
was
10:18
probably
10:18
four
10:19
or
10:19
five
10:19
years
10:19
ago.
10:20
Yeah.
10:20
And
10:20
it
10:20
was
10:21
intriguing,
10:21
but
10:22
it
10:22
didn't
10:22
seem
10:22
like,
10:23
it's
10:23
like
10:23
one
10:23
of
10:23
those
10:23
things
10:23
like,
10:24
hey,
10:24
this
10:24
thing
10:24
hadn't
10:24
been
10:24
vetted
10:25
quite
10:25
enough.
10:26
Right.
10:26
But
10:26
I
10:26
think
10:26
we're
10:26
fully
10:27
mature
10:27
in
10:27
the
10:27
technology
10:28
now.
10:28
But
10:28
to
10:28
your
10:28
point,
10:29
the
10:29
porcelain,
10:29
like,
10:29
you
10:29
can't
10:30
do
10:30
this
10:30
on
10:30
granite.
10:31
No.
10:31
You
10:31
can't
10:31
really
10:31
do
10:32
this
10:32
on
10:32
natural
10:33
stone
10:33
because
10:33
the
10:34
temperature
10:34
gets
10:34
so
10:34
high,
10:35
the
10:36
inclusions
10:36
in
10:36
the
10:36
vein,
10:37
it'll
10:37
crack.
10:37
And
10:37
crack.
10:38
You're
10:38
going
10:38
to.
10:38
Porcelain
10:38
is
10:39
a
10:39
magic
10:39
material
10:40
for
10:40
this.
10:40
It
10:40
is.
10:40
I
10:41
use
10:41
porcelain
10:41
in
10:41
my
10:41
outdoor
10:42
kitchen.
10:42
What?
10:42
Not
10:43
a
10:43
better
10:43
product.
10:43
Outside,
10:44
it's
10:44
the
10:44
perfect
10:45
product.
10:45
Before
10:45
I
10:45
built
10:45
the
10:46
COVID
10:46
over
10:46
it,
10:46
I
10:46
could
10:46
have
10:47
2
10:47
inches
10:47
of
10:47
ice
10:48
on
10:48
it
10:48
from
10:48
an
10:49
ice
10:49
storm.
10:49
Yep.
10:49
And
10:50
I
10:50
got
10:50
pictures
10:50
of
10:50
mine
10:50
in
10:51
that
10:51
way.
10:51
And
10:51
then
10:52
six
10:52
months
10:52
later,
10:52
it's
10:52
110
10:53
degrees
10:53
outside
10:54
and
10:54
it
10:54
doesn't
10:55
care.
10:55
Eric.
10:55
I
10:55
was
10:56
at
10:56
the
10:56
one
10:56
of
10:56
the
10:56
Dow
10:56
Tal
10:57
design
10:57
centers
10:57
in
10:57
my
10:57
hometown
10:58
of
10:58
Atlanta
10:58
the
10:58
other
10:58
day,
10:59
they
10:59
have
10:59
a
10:59
big,
10:59
huge
11:00
stone
11:00
center,
11:00
which,
11:01
again,
11:01
it
11:01
just
11:01
makes
11:01
me
11:01
happy.
11:02
If
11:02
I
11:02
just
11:02
want
11:02
to
11:02
go
11:02
boost
11:03
my
11:03
spirits,
11:03
I
11:03
just
11:03
go
11:03
walk
11:04
through
11:04
this.
11:04
Oh,
11:05
my
11:05
gosh,
11:05
look
11:05
at
11:05
this.
11:06
But
11:06
it's
11:06
more
11:06
work.
11:07
Because
11:07
now
11:07
you're
11:07
like,
11:07
I
11:07
gotta
11:08
have
11:08
that,
11:08
but
11:08
where
11:08
am
11:08
I
11:08
gonna
11:09
put
11:09
it?
11:09
But
11:09
something
11:09
that
11:10
I
11:10
saw
11:10
that
11:10
I
11:10
have
11:10
not
11:11
seen
11:11
is
11:11
they
11:11
now
11:12
have
11:12
not
11:13
just
11:13
porcelain
11:13
slabs
11:14
that
11:14
are
11:14
approximately
11:15
a
11:15
quarter
11:15
inch
11:16
thick.
11:16
Even
11:16
in
11:16
the
11:16
big
11:16
panoramic
11:17
slabs,
11:17
they
11:17
have
11:18
it
11:18
in
11:18
2
11:18
cm
11:19
full
11:19
through
11:20
body
11:20
veining
11:21
in
11:21
a
11:21
porcelain
11:22
slab.
11:22
So
11:22
where
11:23
it's
11:23
a
11:23
little
11:23
bit
11:24
more
11:24
what
11:25
I
11:25
would
11:25
say,
11:25
it
11:25
opens
11:26
the
11:26
door
11:26
for
11:27
other
11:27
creative
11:28
installations
11:28
with
11:29
that
11:29
structure
11:29
to
11:30
it.
11:30
Yeah.
11:30
So
11:30
now
11:31
there's.
11:31
They're
11:31
not.
11:32
They're
11:32
really
11:32
not
11:33
very
11:33
fragile.
11:33
And
11:33
you
11:33
can
11:34
cut
11:34
it
11:34
with
11:34
basically
11:35
a
11:35
circular
11:35
wet
11:35
saw.
11:36
Exactly.
11:37
Plus
11:37
the
11:37
mitered
11:37
edge
11:38
like
11:38
you
11:38
were
11:38
talking
11:38
about.
11:38
Your
11:38
brother
11:38
can
11:39
do
11:39
it
11:39
by
11:39
hand.
11:39
You
11:39
got
11:40
that
11:40
vein
11:40
all
11:41
the
11:41
way.
11:41
Makes
11:41
the
11:41
perfect
11:42
corner.
11:42
It's
11:43
amazing.
11:43
Yeah.
11:43
Because
11:44
all
11:44
of
11:44
a
11:44
sudden,
11:44
it's
11:44
just
11:45
stone.
11:46
It's
11:46
got
11:46
the
11:46
same
11:46
thing.
11:46
You're
11:47
just
11:47
gonna
11:47
clean
11:48
it,
11:48
cut
11:48
it,
11:48
polish
11:49
it.
11:49
Good
11:49
to
11:49
go.
11:49
And
11:50
that's
11:50
what
11:50
I
11:50
love.
11:50
There's
11:50
y'all
11:51
show
11:51
new
11:51
products,
11:51
but
11:51
there's
11:52
stuff
11:52
like
11:52
this.
11:52
Honestly,
11:53
I
11:53
mean,
11:53
I've
11:53
been
11:53
looking
11:53
around,
11:53
I
11:53
haven't
11:54
even
11:54
seen
11:54
it.
11:54
But,
11:54
like,
11:54
some
11:54
of
11:54
the
11:55
best
11:55
stuff,
11:55
like,
11:55
it
11:55
is
11:56
so
11:56
deep.
11:56
The
11:57
product
11:57
launches
11:57
and
11:58
offerings
11:58
that
11:59
are
11:59
coming
11:59
out
11:59
right
11:59
now.
12:00
And
12:00
I
12:00
don't
12:00
know
12:00
what
12:01
y'all
12:01
did.
12:01
I
12:02
know
12:02
you
12:02
said
12:02
that
12:02
some
12:02
of
12:02
the
12:03
team
12:03
was,
12:03
like,
12:03
got
12:03
maybe
12:04
a
12:04
little
12:04
bit
12:04
excited
12:04
this
12:05
year
12:05
and,
12:05
like,
12:05
really
12:05
unleashed
12:06
it.
12:06
But
12:06
y'all
12:06
did
12:06
with
12:07
the
12:07
product
12:07
launches,
12:07
too,
12:07
the
12:08
whole
12:08
Artofino
12:09
line.
12:09
Oh,
12:10
my
12:10
gosh.
12:10
If
12:11
you
12:11
have
12:11
a
12:11
palette.
12:11
Oh,
12:12
yeah.
12:12
Fantastic.
12:12
Oh,
12:13
yeah,
12:13
Fantastic.
13:27
It's
13:27
gorgeous.
13:28
I
13:28
get
13:28
really
13:28
excited
13:28
about
13:29
this
13:29
tile
13:29
and
13:29
countertop
13:30
stuff.
13:30
It's
13:30
really
13:31
great.
13:31
And
13:31
we
13:31
hadn't
13:32
even
13:32
talked
13:32
about
13:32
any
13:32
of
13:32
the
13:32
exterior
13:33
stuff.
13:33
Oh,
13:33
no,
13:34
we'll
13:34
get
13:34
into
13:34
that.
13:34
But
13:35
it's
13:35
just.
13:35
But
13:35
then
13:36
again,
13:36
look
13:36
behind
13:36
us
13:36
right
13:37
here.
13:37
This
13:37
is
13:37
absolutely
13:38
gorgeous.
13:39
And
13:39
you
13:39
guys
13:39
have
13:40
to
13:40
watch
13:40
the
13:40
video
13:40
on
13:40
this
13:40
sort
13:40
of
13:41
listen
13:41
on
13:41
the
13:41
audio
13:41
side.
13:42
But
13:42
it's
13:43
really
13:43
showing
13:44
the
13:44
current
13:44
styles.
13:45
And
13:45
where
13:45
we're
13:45
going
13:46
right
13:46
here
13:46
for
13:46
2025,
13:47
2026,
13:47
and
13:48
what
13:48
we
13:48
do
13:48
here.
13:48
Is
13:48
when
13:48
we
13:49
come
13:49
to
13:49
KBIS
13:49
and
13:49
ibs,
13:50
is
13:50
we
13:50
now
13:50
launch
13:51
our
13:51
trend
13:51
report
13:52
right
13:52
before.
13:52
Before
13:52
this.
13:52
So
13:53
then
13:53
we
13:53
can
13:53
use
13:53
that
13:53
as
13:54
the
13:54
central
13:55
idea
13:55
theme
13:56
for
13:56
the
13:56
booth
13:56
and
13:56
We've
13:56
really
13:57
got
13:57
five
13:57
core
13:58
buckets
13:58
that
13:58
we
13:58
look
13:58
at
13:59
again,
13:59
this
13:59
will
13:59
all
13:59
be
13:59
available
14:00
on
14:00
all
14:00
three
14:00
of
14:00
our
14:00
websites.
14:01
Valtile,
14:02
American
14:02
only,
14:02
and
14:02
Marazi.
14:03
But
14:03
you
14:03
have
14:03
earthbound
14:04
serenity.
14:05
You
14:05
have
14:05
refined
14:06
indulgence.
14:07
Vintage
14:07
revival,
14:08
rugged,
14:09
minimalist.
14:10
And
14:10
my
14:10
favorite
14:10
is
14:11
color
14:11
craze,
14:11
which
14:12
just
14:12
brings
14:12
out
14:12
that
14:13
inner
14:13
spirit,
14:13
that
14:14
child,
14:14
that,
14:14
hey,
14:15
listen,
14:15
any
14:15
color
14:16
works.
14:16
If
14:16
you
14:17
want
14:17
to
14:17
put
14:17
it
14:17
in
14:17
your
14:17
room,
14:18
it's
14:18
going
14:18
to
14:18
work
14:18
for
14:18
you.
14:19
Yeah.
14:19
I
14:19
was
14:19
talking
14:20
or
14:20
a
14:20
trend,
14:20
what
14:20
would
14:20
it
14:20
be
14:21
today?
14:21
I'm
14:21
feeling
14:21
color
14:22
crazy.
14:22
I
14:22
could
14:22
sense
14:22
that.
14:23
There
14:23
we
14:23
go.
14:23
My
14:24
house.
14:24
Our
14:24
house
14:25
is
14:25
vintage
14:25
revival
14:26
all
14:26
the
14:26
way.
14:26
That's
14:27
our
14:27
vibe
14:27
right
14:27
there.
14:28
And
14:28
I
14:28
was
14:28
talking
14:28
to
14:29
Michelle
14:29
about
14:29
that
14:29
beforehand.
14:30
We
14:30
were
14:30
having
14:30
a
14:30
great
14:31
time
14:31
talking
14:31
about
14:31
kind
14:31
of
14:31
the
14:31
styles
14:32
and
14:32
black
14:33
walnut,
14:33
that
14:33
kind
14:33
of
14:34
stuff.
14:34
But
14:34
what's
14:34
cool
14:35
with
14:35
all
14:35
of
14:35
this,
14:36
though,
14:36
is
14:36
that
14:37
the
14:37
United
14:37
States,
14:38
we
14:38
have
14:38
here
14:38
in
14:39
North
14:39
America,
14:40
we
14:40
have
14:40
our
14:40
styles.
14:41
Here's
14:41
what's
14:42
hot
14:42
this
14:42
year.
14:43
But
14:43
we're
14:43
still
14:43
very
14:44
regional.
14:44
What
14:45
happens
14:45
in
14:45
the
14:45
Pacific
14:45
Northwest.
14:46
That's
14:46
right.
14:47
Is
14:47
related
14:48
to
14:48
what
14:48
happens
14:48
in
14:48
the
14:48
South.
14:49
But
14:49
there's
14:49
these
14:49
different
14:50
feels
14:50
and
14:50
touches,
14:51
even
14:51
if
14:51
it's
14:51
in
14:51
the
14:51
same.
14:52
Same
14:52
style
14:52
of
14:52
contemporary
14:53
or
14:54
things
14:54
like
14:54
that.
14:54
That's
14:54
right.
14:55
But
14:55
you
14:55
guys
14:55
have
14:55
to
14:56
hit
14:56
all
14:56
of
14:56
those
14:57
around
14:57
the
14:57
country
14:58
and
14:58
be
14:58
relevant
14:59
in
14:59
that.
14:59
Because
15:00
even
15:00
though.
15:00
Yeah.
15:00
You
15:01
walk
15:01
into
15:01
a
15:01
store
15:01
and
15:01
you
15:02
go,
15:02
oh,
15:02
like
15:02
Target
15:03
is
15:03
a
15:03
great
15:03
example.
15:03
You
15:04
walk
15:04
into
15:04
Target.
15:05
It
15:05
used
15:05
to
15:05
be
15:05
they
15:05
were
15:06
10
15:06
years
15:07
behind
15:07
on
15:07
the
15:08
style
15:08
when
15:08
you
15:08
walked
15:08
into
15:09
that
15:09
retail
15:09
store.
15:09
Now
15:10
it's.
15:10
They're
15:10
on
15:11
top
15:11
of
15:11
it.
15:11
Yeah.
15:11
They're
15:12
leading.
15:12
My
15:12
question
15:13
is
15:13
just
15:13
go
15:13
to
15:13
go
15:13
back,
15:14
Chip,
15:14
which
15:14
one
15:15
of
15:15
the
15:15
five.
15:15
Yeah.
15:15
We
15:15
got
15:16
to
15:16
get.
15:16
We
15:16
got.
15:16
You're
15:16
right.
15:17
We
15:17
can't
15:17
miss
15:17
that.
15:18
That's
15:18
important.
15:18
It.
15:19
I
15:19
would
15:19
say
15:20
right
15:20
now,
15:20
what
15:20
I'm
15:20
most
15:21
drawn
15:21
to
15:22
for
15:22
wanting
15:22
to
15:22
experiment
15:22
with
15:23
is
15:23
similar
15:23
to
15:23
you,
15:23
which
15:23
is
15:23
the
15:23
vintage
15:24
revival,
15:25
kind
15:25
of
15:25
the
15:25
warmer,
15:26
bold
15:26
tones
15:27
with
15:27
heavy
15:28
texture.
15:29
I
15:29
just
15:29
feel
15:29
like
15:29
there's
15:30
trends
15:30
are
15:31
interesting
15:31
because
15:32
I
15:32
just
15:32
feel
15:32
like
15:33
you
15:33
need
15:33
to
15:33
be
15:34
open
15:34
to
15:35
just
15:35
being
15:36
allowed
15:36
to
15:36
like
15:36
what
15:37
you
15:37
like.
15:37
And
15:37
so
15:38
I
15:38
think
15:38
that
15:38
these
15:38
are
15:38
just
15:38
frameworks
15:39
to
15:39
get
15:39
your
15:40
mind
15:40
wrapped
15:40
around
15:41
a
15:42
matching
15:42
genre.
15:43
But
15:43
the
15:43
fact
15:44
that
15:44
what
15:44
these
15:45
illuminate
15:45
are.
15:45
The
15:46
fact
15:46
that
15:46
there's
15:46
going
15:46
to
15:46
be
15:47
product
15:47
offerings
15:48
that
15:48
allow
15:48
you
15:48
to
15:49
fully
15:49
flesh
15:49
out
15:50
this
15:50
style.
15:51
Yeah.
15:51
Which.
15:52
So
15:52
even
15:52
if
15:52
you
15:52
just
15:53
one
15:53
tile
15:54
or
15:54
one
15:55
finish,
15:55
there's
15:55
going
15:55
to
15:55
be
15:56
more
15:56
to
15:56
allow
15:56
you
15:56
to
15:56
finish
15:57
the
15:57
space.
15:57
So
15:57
you're
15:57
not
15:57
just
15:58
going
15:58
to
15:58
be
15:58
just
15:58
strung
15:59
out
15:59
back.
15:59
I
15:59
love
15:59
this
15:59
one
16:00
item,
16:00
but
16:00
I
16:01
can't
16:01
find
16:01
anything
16:01
to
16:01
match.
16:02
And
16:02
I
16:02
think
16:02
that
16:03
really
16:03
is
16:03
the
16:03
magic
16:04
with
16:04
you.
16:04
Talk
16:04
about.
16:05
There's
16:05
brands
16:05
that
16:05
do
16:06
color
16:06
of
16:06
the
16:06
year.
16:06
There's
16:07
these
16:07
style
16:08
guys.
16:08
Like,
16:08
there's
16:08
all
16:09
this
16:09
disparate
16:09
stuff
16:09
going
16:10
on,
16:10
but
16:10
the
16:10
whole
16:10
idea.
16:11
And
16:11
I
16:11
think
16:11
as
16:11
a
16:12
manufacturer,
16:12
you
16:12
can
16:13
speak
16:13
to
16:13
this
16:13
even
16:13
better
16:13
than
16:14
I.
16:14
But
16:15
this
16:15
is
16:15
a
16:16
lens
16:16
to
16:16
look
16:16
through
16:17
what
16:18
is
16:18
going
16:18
to
16:18
be
16:18
manufactured
16:19
and
16:19
available.
16:20
So
16:20
it's
16:21
the
16:21
dirt
16:21
that
16:21
we
16:21
should
16:21
put
16:21
the
16:22
shovel
16:22
in,
16:22
because
16:22
otherwise
16:23
it's
16:23
going
16:23
to
16:23
be
16:23
a
16:23
shallow.
16:23
Clearly,
16:24
Chip
16:24
is
16:24
saying
16:24
that
16:24
he
16:24
and
16:24
Paulie
16:25
have
16:25
an
16:25
avocado
16:25
lamp.
16:26
They're
16:26
trying
16:26
to
16:26
convince
16:26
us
16:26
works
16:27
in
16:27
the
16:27
room.
16:28
Make
16:28
it
16:28
work.
16:29
Make
16:29
it
16:29
work.
16:30
I
16:30
saw
16:30
you
16:30
scrolling
16:30
through
16:31
Facebook
16:31
Marketplace
16:32
the
16:32
other
16:32
day.
16:32
Wanted
16:32
to
16:32
grab
16:32
that
16:33
off
16:33
of
16:33
there.
16:33
Oh,
16:33
my
16:33
gosh.
16:34
It
16:34
was
16:34
a
16:34
two
16:34
hour
16:34
drive.
16:35
I
16:35
know.
16:35
I'm
16:35
about
16:35
to
16:35
get
16:36
banned
16:36
on
16:36
Facebook
16:36
Marketplace.
16:37
It
16:37
shows
16:38
up.
16:38
Yeah.
16:38
It's
16:38
like,
16:39
those
16:40
guys
16:40
are.
16:40
Those
16:40
guys
16:40
are
16:41
like
16:41
drug
16:41
dealers.
16:42
Because
16:42
once
16:42
you
16:42
pick
16:43
something
16:43
you
16:43
like,
16:43
they're
16:44
like,
16:44
but
16:44
have
16:44
you
16:44
seen
16:45
this?
16:45
Yeah,
16:45
but
16:45
have
16:45
you
16:46
seen
16:46
that?
16:46
Then
16:46
the
16:46
algorithm
16:47
takes
16:47
over.
16:47
Oh,
16:47
yeah.
16:48
And
16:48
then
16:48
you
16:49
like
16:49
this.
16:49
Yeah,
16:49
Exactly.
16:50
That's
16:50
a
16:50
$200,000
16:51
boat.
16:52
I
16:52
thought
16:52
I
16:52
was
16:52
looking
16:52
at
16:52
an
16:52
avocado.
16:53
I
16:53
said,
16:54
that's
16:54
right.
16:54
But
16:54
do
16:55
they
16:55
have
16:55
financing?
16:55
But
16:55
the
16:56
boat
16:56
fits
16:56
in
16:56
the
16:56
vintage
16:56
revival
16:57
because
16:57
it's
16:57
an
16:57
old
16:58
crisscross.
16:59
There
16:59
you
16:59
go.
16:59
Now
17:00
we're
17:00
going.
17:00
Yep.
17:01
Are
17:01
you
17:01
a
17:01
boat
17:01
guy?
17:02
I
17:02
love.
17:02
Boating's
17:02
fantastic.
17:03
But
17:04
in
17:04
the
17:04
end,
17:04
I'm
17:05
a
17:05
golfer
17:05
and
17:05
I'm
17:05
a
17:05
skier.
17:06
That's
17:06
my
17:06
jam.
17:07
I
17:07
love
17:07
boats.
17:08
I
17:08
love
17:08
more
17:08
than
17:08
boats.
17:09
Friends
17:09
with
17:10
boats.
17:10
100%.
17:11
100%.
17:12
Yeah.
17:12
Now
17:13
you're
17:13
preaching,
17:13
but
17:14
it's
17:14
a
17:14
little
17:14
sensitive
17:14
because
17:14
I've
17:15
got
17:15
one.
17:15
I
17:15
know.
17:15
And
17:15
so
17:15
I'm
17:15
on
17:16
the
17:16
other
17:16
side.
17:16
Boat
17:16
means
17:17
for
17:17
sale.
17:18
Yeah.
17:18
Boat
17:19
means
17:19
bust
17:19
out
17:19
another
17:20
thousand,
17:20
because
17:20
that's
17:20
what
17:21
it
17:21
is
17:21
to
17:21
fix
17:21
anything.
17:22
Lord
17:22
have
17:22
mercy.
17:23
It's
17:23
worse
17:23
than
17:23
the
17:23
house.
17:23
What
17:24
have
17:24
you
17:24
seen?
17:24
Have
17:24
you
17:24
been
17:24
around
17:25
the
17:25
show
17:25
very
17:25
much,
17:25
Eric?
17:26
Yeah.
17:26
It's
17:26
funny
17:27
to
17:27
see
17:27
some
17:27
of
17:28
the
17:28
stuff
17:28
that
17:28
you
17:28
see
17:28
out
17:28
there.
17:28
You
17:29
guys
17:29
are
17:29
so
17:29
good
17:30
with
17:30
color
17:31
and
17:32
texture
17:33
and
17:33
things
17:33
like
17:33
that.
17:34
And
17:34
it
17:34
is
17:35
so
17:35
prevalent
17:35
now
17:36
out
17:36
there.
17:37
Even
17:37
companies
17:38
that
17:38
do
17:38
toilet
17:39
fixtures
17:39
like
17:39
Toto
17:40
now
17:40
has
17:40
color.
17:41
And
17:41
they've
17:41
been
17:41
the.
17:42
The
17:43
Ford
17:43
model
17:43
of.
17:44
As
17:44
long
17:44
as
17:44
you
17:44
want
17:44
the
17:45
one
17:45
color,
17:45
like
17:45
the
17:45
model
17:46
T.
17:46
As
17:46
long
17:46
as
17:46
you
17:46
get
17:47
a
17:47
black,
17:47
you're
17:47
fine.
17:47
You
17:48
got
17:48
it.
17:48
Ford.
17:48
There
17:48
you
17:48
go.
17:49
They've
17:49
been
17:49
white.
17:49
That
17:50
way
17:50
for
17:51
generations.
17:52
And
17:52
now
17:52
even
17:53
they're
17:53
introducing
17:53
colors.
17:54
So
17:54
it
17:55
really
17:55
shows
17:55
you
17:55
how
17:56
color
17:57
and
17:57
texture
17:57
and
17:58
all
17:58
of
17:58
these
17:58
things
17:59
are
17:59
really
17:59
starting
17:59
to
17:59
come
18:00
out
18:00
and
18:01
be
18:01
embraced.
18:02
You
18:02
guys
18:02
have
18:03
been
18:03
on
18:03
that
18:03
for
18:03
a
18:03
number
18:03
of
18:04
years.
18:04
Absolutely.
18:05
At
18:05
the
18:05
talk
18:05
of
18:05
the
18:05
show,
18:05
everybody's
18:06
talking
18:06
about
18:06
the
18:06
dress,
18:07
the
18:07
black
18:07
dress
18:08
and
18:08
the
18:08
black
18:08
toilet
18:09
at
18:09
Kohler,
18:10
which
18:10
is
18:11
unbelievable,
18:11
Right?
18:11
Unbelievable.
18:12
Very
18:12
cool
18:13
that
18:13
they
18:13
did
18:13
that.
18:13
Put
18:13
those
18:13
two
18:14
together
18:14
and
18:14
you
18:14
wouldn't
18:14
have
18:14
done
18:14
it
18:15
together.
18:15
But
18:15
it's
18:16
fantastic
18:16
marketing
18:17
and
18:17
it
18:17
taps
18:18
into
18:18
what
18:18
the
18:18
consumers
18:18
are
18:18
thinking
18:19
about.
18:19
I
18:19
think
18:19
people
18:19
are
18:19
a
18:20
little
18:20
volatile
18:20
on
18:20
the
18:20
black
18:20
toilet,
18:21
though.
18:22
Quite
18:22
a
18:22
bit.
18:22
One
18:22
way
18:23
or
18:23
the
18:23
other.
18:23
Oh
18:23
yeah.
18:24
It
18:24
depends.
18:24
I
18:25
like
18:25
it.
18:25
And
18:25
the.
18:26
Right.
18:27
That
18:27
was
18:27
very
18:27
funny.
18:27
That
18:27
was
18:28
good.
18:28
We
18:28
all
18:29
know.
18:29
We
18:29
all
18:29
know.
18:30
We
18:30
were
18:30
talking
18:30
about
18:30
it
18:30
last
18:30
night
18:30
and
18:31
they
18:31
were
18:31
like,
18:31
I
18:31
don't
18:31
need
18:32
digital
18:32
information
18:33
from
18:33
the
18:33
toilet.
18:34
I
18:34
think
18:34
there's
18:34
a
18:34
line
18:34
where
18:35
we
18:35
cross.
18:36
I
18:36
think
18:36
it's
18:36
the
18:36
rice
18:36
cooker
18:37
that
18:37
gives
18:37
you
18:37
the
18:37
weather
18:37
for
18:37
today.
18:38
I
18:38
really
18:38
don't
18:38
need
18:39
that.
18:39
That's
18:39
a
18:39
safe
18:40
zone.
18:40
Yeah.
18:40
On
18:41
an
18:41
aside,
18:41
I
18:42
do
18:42
a
18:42
lot
18:42
of
18:42
toilet
18:43
stuff.
18:43
Yeah.
18:44
Professionally.
18:46
And.
18:47
And
18:47
I
18:48
paid
18:48
for
18:48
that.
18:48
That's
18:49
pretty
18:49
amazing.
18:50
That's
18:51
a
18:51
whole
18:51
separate
18:51
podcast.
18:51
That's
18:51
a
18:52
whole
18:52
marketing.
18:52
I
18:52
didn't
18:52
hear
18:52
it
18:53
until
18:53
it
18:53
actually.
18:53
Came
18:53
out
18:53
of
18:53
my
18:54
mouth.
18:54
Coming
18:54
out
18:54
on
18:54
podcasts.
18:55
Actually,
18:55
the.
18:56
I
18:56
love
18:57
what
18:57
I
18:57
call
18:57
the
18:57
dumb
18:58
toilet.
18:58
A
18:58
really
18:59
quality
19:00
mechanical
19:00
system.
19:01
And
19:01
then
19:01
the
19:01
cleansing
19:02
seat
19:02
thing
19:02
on
19:03
top
19:03
is
19:03
like
19:03
the
19:03
bolt
19:04
on
19:05
functionality
19:05
that
19:05
kind
19:05
of
19:06
can
19:06
do
19:06
everything
19:06
else
19:06
toilet.
19:07
Intelligent
19:07
toilets
19:08
do.
19:08
Yeah.
19:08
But.
19:08
But
19:09
sometimes
19:09
you
19:10
just
19:10
want
19:10
the
19:10
thing
19:10
to
19:10
flush
19:11
and
19:11
you
19:11
just
19:12
need
19:12
a
19:12
software
19:12
update.
19:13
I
19:13
don't
19:13
need
19:13
it.
19:14
I
19:14
don't
19:14
want
19:14
to
19:14
scan
19:15
a
19:15
QR
19:15
code.
19:16
Exactly.
19:16
Or
19:16
grab
19:17
the
19:17
app.
19:17
Where
19:17
is
19:17
my
19:18
app
19:18
money
19:18
at
19:19
2.
19:19
O'Clock
19:19
in
19:19
the
19:19
morning?
19:19
Exactly.
19:20
But
19:20
no,
19:21
it's
19:21
good.
19:21
Technology
19:22
is
19:22
everywhere.
19:22
It
19:23
really
19:23
is.
19:23
With
19:23
all
19:23
the
19:24
stuff.
19:24
Could
19:25
you
19:25
describe.
19:26
I'm
19:26
interested
19:26
in
19:26
this
19:27
too
19:27
because
19:27
we
19:27
talk
19:27
about
19:27
design
19:28
and
19:28
style
19:28
specifically
19:29
as
19:29
it
19:29
come
19:29
to
19:29
some
19:29
of
19:30
the
19:30
imaging
19:30
technology.
19:31
How
19:32
is
19:32
it
19:32
that
19:32
you
19:32
guys
19:33
are
19:33
actually
19:33
getting
19:34
even
19:34
more
19:34
realistic,
19:35
even
19:36
just
19:36
with
19:36
the
19:36
two
19:36
dimensional
19:37
visuals
19:38
on
19:38
some
19:38
of
19:38
this
19:38
product?
19:39
We
19:39
spend
19:40
a
19:40
tremendous
19:40
amount
19:41
of
19:41
time
19:41
at
19:41
Daltile
19:42
on
19:42
product
19:42
development.
19:43
And
19:43
it.
19:43
Sure.
19:43
And
19:43
it
19:43
starts.
19:44
We.
19:44
We
19:44
send
19:44
our
19:45
teams
19:45
to
19:45
Italy,
19:45
we
19:45
send
19:46
our
19:46
teams
19:46
to
19:46
quarries.
19:47
We
19:47
send.
19:47
They
19:48
look
19:48
at
19:48
whether
19:48
it's
19:49
hardwood,
19:49
whether
19:49
it's
19:50
marble,
19:50
whether
19:50
it's
19:51
concrete.
19:52
We
19:52
look
19:52
at
19:52
what
19:53
esthetically
19:53
that
19:54
product
19:54
is
19:54
supposed
19:54
to
19:55
look
19:55
like.
19:55
And
19:55
then
19:55
by
19:55
the
19:56
way,
19:56
turning
19:56
that
19:56
then
19:57
created
19:57
a
19:57
pressed
19:58
clay
19:58
into
19:59
making
19:59
it
19:59
look
19:59
realistic
20:00
like
20:00
that.
20:00
Yeah.
20:00
And
20:01
consistently
20:02
repeat
20:02
it.
20:02
Not
20:02
easy
20:03
to
20:03
do.
20:03
Our
20:03
can
20:04
be.
20:04
Our
20:04
downtown
20:05
manufacturing
20:05
team
20:05
does
20:05
an
20:05
amazing
20:06
job.
20:06
And
20:07
it's
20:07
all
20:07
about
20:07
that
20:08
top
20:08
layer.
20:08
Right.
20:08
You
20:08
have
20:09
to
20:09
have.
20:10
You're
20:10
building
20:10
a
20:10
core.
20:11
Yeah.
20:11
And
20:12
then
20:12
when
20:12
you
20:12
press
20:12
and
20:12
you
20:13
apply
20:13
the
20:13
right
20:13
heat,
20:14
the
20:14
right
20:14
stability
20:15
on
20:15
top,
20:15
that's
20:16
what
20:16
makes
20:16
a
20:16
difference.
20:17
So
20:17
we
20:18
come
20:18
up
20:18
with
20:18
a
20:18
tremendous
20:19
amount
20:19
of
20:19
product.
20:19
We
20:19
launch
20:20
a
20:20
lot
20:20
of
20:21
product,
20:21
but
20:21
we
20:21
take
20:22
our
20:22
time
20:22
doing
20:22
so
20:22
because
20:23
we
20:23
can't
20:23
be
20:23
fast
20:24
to
20:24
market.
20:25
We
20:25
can't
20:25
have
20:25
fast,
20:25
fast,
20:26
fast
20:26
fashion.
20:27
We
20:27
can't
20:27
have
20:27
fast
20:27
fashion.
20:28
We
20:28
have
20:28
to
20:28
be
20:28
on
20:29
trend.
20:29
We
20:29
have
20:29
to
20:30
make
20:30
sure
20:30
that
20:30
we
20:30
can
20:30
repeat
20:30
it.
20:30
Because
20:30
of
20:31
the
20:31
dependability
20:32
from
20:32
Daltile
20:32
Marazi
20:33
and
20:33
American
20:33
Oleanne
20:34
about
20:34
what
20:34
we're
20:34
going
20:34
to
20:34
offer.
20:34
We
20:35
spend
20:35
a
20:35
lot
20:35
of
20:35
time.
20:35
It's
20:35
great
20:36
that
20:36
you
20:36
bring
20:36
that
20:36
out.
20:36
We
20:37
look
20:37
at
20:37
technology
20:38
really
20:38
three
20:38
ways.
20:39
There's
20:40
the
20:40
selection
20:41
process
20:41
of
20:41
the
20:41
technology.
20:42
We
20:42
use
20:43
that
20:43
from
20:43
our
20:43
stylizer,
20:44
our
20:44
Daltile
20:44
stylizer.
20:45
What
20:45
is
20:45
it
20:46
going
20:46
to
20:46
look
20:46
like
20:46
in
20:46
that
20:46
room?
20:47
Yeah.
20:47
Then
20:48
we
20:48
go
20:48
to
20:48
the
20:49
technology
20:49
that's
20:49
on
20:50
the
20:50
product.
20:50
And
20:50
my
20:50
two
20:51
favorite
20:51
ones.
20:51
And
20:51
we
20:51
talked
20:52
about
20:52
a
20:52
couple
20:52
today.
20:52
Stepwise.
20:53
Love
20:54
stepwise.
20:54
50%
20:55
more
20:55
slip
20:56
resistant
20:56
than
20:56
the
20:56
competition.
20:57
That's
20:58
huge.
20:58
Absolutely.
20:59
And
20:59
it
20:59
looks
20:59
good.
20:59
That's
21:00
the
21:00
other
21:00
thing.
21:00
It
21:00
doesn't
21:00
look
21:00
like.
21:01
So
21:01
you
21:01
can't
21:01
even
21:01
see
21:02
it.
21:02
It
21:02
doesn't
21:02
look
21:02
like
21:02
soap.
21:04
It's
21:04
a
21:04
secret.
21:04
It's
21:05
magic.
21:05
Daltao
21:06
magic.
21:06
Then
21:07
you
21:07
have
21:07
Defend
21:07
microband.
21:08
That's
21:09
microband
21:09
eliminates
21:10
99%
21:10
of
21:11
the
21:11
mold,
21:11
mildew
21:12
and
21:12
bacterial
21:12
growth.
21:12
So
21:13
it's
21:13
that
21:13
confidence,
21:13
that
21:14
peace
21:14
of
21:14
mind
21:14
that
21:15
they
21:15
don't
21:15
even
21:15
realize
21:15
they're
21:15
getting
21:15
it,
21:16
but
21:16
they're
21:16
going
21:16
to
21:16
come
21:16
back
21:16
and
21:17
want
21:17
more
21:17
of
21:17
that.
21:17
Then
21:18
it's
21:18
the
21:19
technology
21:19
that
21:19
we
21:20
use
21:20
to
21:20
get
21:20
the
21:21
product
21:21
to
21:21
market.
21:21
We
21:22
have
21:22
over
21:22
200
21:22
locations
21:23
that
21:23
are
21:24
our
21:24
service
21:24
centers
21:24
that
21:24
have
21:25
all
21:25
of
21:25
our
21:25
products.
21:25
We
21:25
have
21:26
our.
21:26
You
21:26
talked
21:26
about
21:27
the
21:27
slab
21:27
yard,
21:28
our
21:29
studios,
21:29
our
21:29
design
21:30
centers
21:30
to
21:30
bring
21:31
that
21:31
all
21:31
together
21:31
so
21:31
that
21:32
someone
21:32
can
21:32
select
21:32
it
21:32
and
21:33
know
21:33
that
21:33
they're
21:33
getting
21:33
the
21:33
right
21:33
product
21:34
for
21:34
their
21:34
home.
21:34
So
21:34
those
21:35
are
21:35
the
21:35
three
21:35
core
21:36
technology
21:36
pieces
21:37
we
21:37
use
21:37
at
21:37
Dal
21:37
Tile.
21:38
And
21:38
I'm
21:38
a
21:38
color
21:38
guy
21:38
and
21:39
I'm
21:39
sure
21:39
you've
21:39
seen
21:39
tile
21:40
be
21:40
made.
21:40
And
21:40
it's
21:40
absolutely
21:41
amazing
21:41
because
21:42
you'll
21:42
see
21:43
before
21:44
it
21:44
goes
21:44
into
21:44
the
21:44
kiln,
21:45
you're
21:45
like,
21:46
wow,
21:46
that's
21:46
this
21:46
weird
21:47
brown
21:48
color.
21:49
And
21:49
like,
21:49
how's
21:50
that
21:50
going
21:50
to
21:50
look
21:50
when
21:50
it
21:50
comes
21:50
out
21:51
the
21:51
other
21:51
side
21:51
of
21:51
the
21:51
kiln?
21:52
And
21:52
this
21:52
is
21:52
bright
21:53
Green.
21:53
And
21:53
I'm
21:53
like,
21:54
okay.
21:55
Gotta
21:55
know
21:55
what
21:55
you're
21:55
doing.
21:55
You
21:56
gotta
21:56
know
21:56
what
21:56
you're
21:56
doing.
21:56
Because
21:57
the
21:57
color
21:57
thing
21:57
really
21:57
messes
21:58
with
21:58
your
21:58
head
21:58
of.
21:58
I
21:58
don't
21:59
know
21:59
how
21:59
that
22:00
burnt,
22:01
aged,
22:02
glazed
22:02
and
22:03
turns
22:03
out
22:03
something
22:03
completely
22:04
different.
22:04
But
22:05
you
22:05
have
22:05
to
22:05
think
22:05
that
22:06
way.
22:06
Of
22:06
course
22:06
in
22:06
the
22:06
development
22:07
process.
22:07
Which
22:07
is
22:07
crazy.
22:08
Widen
22:08
it.
22:08
Faces.
22:09
We
22:09
talk
22:09
about
22:09
faces.
22:09
Right.
22:10
Each
22:10
tile
22:10
is
22:10
gonna
22:11
have
22:11
a
22:11
different
22:11
face.
22:12
There's
22:12
going
22:12
to
22:12
be
22:12
a
22:12
repeat.
22:13
There
22:13
has
22:13
to
22:13
be
22:13
at
22:13
some
22:14
point.
22:14
But
22:14
we
22:15
go
22:15
as
22:15
wide
22:15
as
22:15
we
22:15
can
22:16
so
22:16
that
22:16
you
22:16
don't
22:16
see
22:16
a
22:16
repeat
22:17
in
22:17
a
22:17
large
22:17
scale
22:17
floor.
22:18
That's
22:18
really
22:18
important.
22:19
Yeah.
22:19
When
22:20
you
22:20
value
22:20
de.
22:21
Engineer
22:21
it,
22:21
when
22:21
you
22:22
value
22:22
engineer
22:22
it
22:22
down,
22:23
you're
22:23
going
22:23
to
22:23
bring
22:23
out
22:24
pieces
22:24
like
22:24
that
22:24
and
22:24
they're
22:24
going
22:25
to
22:25
say,
22:25
hey,
22:25
at
22:25
a.
22:26
Maybe
22:26
at
22:26
a
22:26
home
22:26
center
22:26
or
22:27
some
22:27
other
22:27
place,
22:27
it
22:27
doesn't
22:27
think
22:28
of
22:28
the
22:28
quality
22:28
like
22:28
that
22:28
they're
22:29
going
22:29
to
22:29
have.
22:29
Every
22:29
six
22:30
faces
22:30
is
22:30
going
22:30
to
22:30
be
22:30
a
22:30
repeat.
22:31
You're
22:31
going
22:31
to
22:31
see
22:31
that.
22:32
That
22:32
knot
22:32
or
22:33
that
22:33
vein
22:33
come
22:33
through
22:34
and
22:34
it
22:34
just
22:34
doesn't
22:34
look
22:34
good.
22:35
Yeah.
22:35
And
22:35
that's
22:35
again
22:36
one
22:36
of
22:36
the
22:36
things
22:36
with
22:37
what
22:37
I'd
22:37
call
22:38
the
22:38
entry
22:38
grades
22:39
of
22:39
tile
22:39
out
22:40
there.
22:40
Not
22:40
the
22:40
dial
22:41
tile
22:41
stuff
22:41
but
22:41
the
22:42
stuff
22:42
you're
22:42
buying
22:42
online.
22:43
This
22:43
place,
22:44
the
22:44
discount
22:44
center
22:45
or
22:45
whatever.
22:46
You've
22:46
installed
22:46
a
22:46
ton
22:47
of
22:47
tile.
22:47
I've
22:47
installed
22:48
a
22:48
ton
22:48
of
22:48
tile.
22:48
When
22:48
I
22:49
see
22:49
somebody
22:49
that's
22:49
brought
22:50
that
22:50
onto
22:50
the
22:50
job
22:50
site,
22:50
I'm
22:51
like
22:51
awesome.
22:52
It's
22:52
not
22:53
consistent,
22:54
it's
22:54
not
22:54
flat.
22:55
You
22:55
can
22:55
have
22:55
the
22:55
best
22:56
install.
22:57
It
22:57
still
22:57
doesn't
22:57
look
22:58
great.
22:58
For
22:58
those
22:58
varied
22:59
reasons
22:59
of
22:59
it's
23:00
the
23:00
exact
23:00
same
23:00
one
23:01
thing
23:01
of
23:01
tile.
23:02
And
23:02
you
23:02
can
23:02
only
23:02
move
23:02
it
23:03
so
23:03
many
23:03
ways
23:03
to
23:03
make
23:03
it
23:03
look
23:04
good.
23:04
I
23:04
look
23:04
at
23:05
building
23:05
materials
23:05
across
23:06
the
23:06
board.
23:06
It's
23:06
like
23:06
you
23:07
got
23:07
to
23:07
think
23:07
of
23:07
it
23:07
like
23:08
cost
23:08
of
23:08
ownership
23:08
of
23:09
a
23:09
car.
23:09
Yeah.
23:10
You
23:10
know
23:10
you
23:10
might
23:10
buy
23:11
something
23:11
that's
23:11
really
23:11
cheap
23:11
to
23:12
buy
23:12
but
23:12
you're
23:12
working
23:13
on
23:13
it
23:13
all
23:13
the
23:13
time.
23:13
I
23:14
won't
23:14
name
23:14
names.
23:14
No.
23:15
Yeah.
23:15
We
23:15
all
23:15
know
23:15
this.
23:16
We
23:16
all
23:16
have
23:16
our
23:16
own
23:16
experiences.
23:17
Yeah.
23:17
But
23:17
building
23:17
materials
23:18
are
23:18
no
23:18
different.
23:18
Yeah.
23:19
Sometimes
23:19
it's
23:19
worth
23:20
paying
23:21
a
23:21
slight
23:21
premium
23:22
for
23:23
a
23:23
highly
23:23
engineered,
23:24
very
23:25
consistent,
23:25
beautiful,
23:26
long
23:26
lasting
23:26
material
23:27
because
23:27
it
23:27
ends
23:27
up
23:27
being
23:28
less
23:28
to
23:28
install
23:29
just
23:29
by
23:30
the
23:30
fact
23:30
that
23:30
you're
23:30
going
23:31
to
23:31
have
23:32
great
23:32
irregularity
23:34
of
23:34
image.
23:34
Natural.
23:35
Yeah.
23:35
It's
23:36
mother's
23:36
nature's
23:37
best.
23:37
Right.
23:37
Or
23:38
they're
23:38
going
23:38
to
23:38
all
23:39
be
23:39
completely
23:40
square
23:40
and
23:40
rectified.
23:41
You're
23:41
not
23:41
going
23:41
to
23:41
have
23:41
some
23:42
weird
23:42
cupping
23:43
on
23:43
run
23:43
one
23:44
that
23:44
you're
23:44
going
23:44
to
23:44
have
23:44
to
23:44
go
23:44
back
23:45
and
23:45
get
23:45
more.
23:45
And
23:46
then
23:46
your
23:46
installer
23:46
is
23:46
like,
23:47
now
23:47
this
23:47
is
23:47
going
23:47
to
23:47
be
23:47
all
23:48
those
23:48
hidden
23:48
things
23:49
that
23:49
ends
23:49
up
23:50
raising
23:50
its
23:50
head
23:51
later.
23:51
You
23:52
just
23:52
start
23:52
out
23:52
with
23:52
quality
23:53
product.
23:53
You're
23:53
going
23:53
to
23:53
get
23:53
a
23:53
better
23:53
result.
23:54
Exactly
23:54
right.
23:54
Yeah.
23:55
And
23:55
then,
23:55
by
23:55
the
23:55
way,
23:55
when
23:55
the
23:55
tile
23:56
guy
23:56
went
23:56
down
23:56
to
23:56
pick
23:56
up
23:56
the
23:57
other
23:57
box,
23:57
they're
23:58
the
23:58
wrong
23:58
color,
23:58
even
23:59
though
23:59
they're
23:59
the
23:59
same
23:59
color
24:00
and.
24:00
They
24:00
might
24:00
be
24:00
out.
24:01
And
24:01
then
24:01
you're
24:01
done.
24:01
And
24:02
you'll
24:02
never
24:02
find
24:02
that
24:02
other
24:03
one
24:03
again
24:03
because
24:03
it
24:04
was
24:04
a
24:04
container
24:04
full
24:04
of
24:04
it,
24:05
and
24:05
it's
24:05
never
24:05
to
24:05
be
24:05
seen
24:06
again.
24:06
That's
24:06
right.
24:07
And
24:07
then
24:07
it's
24:07
always
24:08
the
24:08
topic
24:08
of
24:08
conversation.
24:09
Why?
24:09
What
24:09
did
24:09
you
24:10
do
24:10
with
24:10
the
24:10
floor
24:10
right
24:10
here?
24:11
Don't
24:11
ask,
24:11
don't
24:11
ask,
24:12
don't
24:12
ask.
24:13
That's
24:13
why
24:13
we
24:13
have
24:13
this
24:13
weird
24:14
apron.
24:14
Like,
24:14
was
24:15
there
24:15
a
24:15
medallion
24:15
in
24:15
the
24:16
movie?
24:17
No,
24:17
this
24:17
is
24:17
design
24:18
settings.
24:18
Exactly.
24:20
Now
24:20
my
24:20
wife's
24:20
not
24:20
talking
24:21
to
24:21
me
24:21
for
24:21
a
24:21
week
24:21
again.
24:22
The
24:22
Hail
24:23
Mary
24:23
shot.
24:23
She
24:24
didn't
24:24
have
24:24
to
24:24
tear
24:24
it
24:24
all
24:24
out
24:24
and
24:24
do
24:24
it
24:25
over
24:25
again.
24:25
That's
24:25
what
24:26
that
24:26
was.
24:26
We've
24:26
all
24:26
experienced
24:27
those
24:27
things,
24:28
but
24:28
just
24:28
by
24:29
doing
24:29
so
24:29
many
24:29
projects,
24:30
there's
24:30
things
24:30
that
24:30
you
24:30
pick
24:31
up
24:31
like
24:31
that,
24:31
where
24:32
quality
24:32
material
24:32
out
24:32
of
24:33
the
24:33
gate
24:33
is
24:33
where
24:33
you
24:33
should
24:33
start
24:34
every
24:34
time.
24:34
100%.
24:35
Yeah.
24:35
And
24:35
it's
24:35
not
24:36
that
24:36
much
24:36
more,
24:36
to
24:36
be
24:36
honest.
24:37
This
24:37
isn't
24:37
like
24:38
buying
24:38
the.
24:38
The
24:38
key
24:39
and
24:39
going
24:39
to
24:39
the
24:39
Bentley.
24:40
This
24:40
is.
24:41
This
24:41
is
24:41
like
24:42
a
24:42
model
24:43
jump.
24:43
Oh.
24:43
I
24:43
want
24:44
the
24:44
heated
24:44
seats
24:44
versus
24:45
not
24:45
the
24:45
heated
24:45
seats.
24:46
It
24:46
matters
24:46
who
24:46
installs
24:46
it.
24:47
Like,
24:48
a
24:48
lot
24:48
of
24:48
my
24:48
friends
24:48
will
24:48
come
24:48
to
24:49
us,
24:49
and
24:49
I
24:49
want
24:49
them
24:50
to
24:50
use
24:50
Deltile
24:50
products
24:51
of
24:51
our
24:51
three
24:51
brands.
24:52
But
24:52
importantly,
24:53
I
24:53
want
24:53
you
24:53
to
24:53
have
24:53
the
24:53
right
24:54
installer
24:54
because
24:54
otherwise,
24:55
it's
24:55
just.
24:55
You're
24:55
not
24:56
gonna
24:56
be
24:56
happy.
24:56
No.
24:57
And
24:57
that's
24:57
like,
24:57
my
24:57
buddy.
24:58
We
24:58
gave
24:58
my
24:58
buddy
24:58
William
24:59
a
24:59
hard
24:59
time
24:59
last
24:59
week.
25:00
We
25:00
did?
25:00
William.
25:00
Remember
25:00
William
25:01
last
25:01
year?
25:01
Remember
25:01
William?
25:01
We
25:02
were
25:02
talking
25:02
about
25:02
him.
25:03
And
25:03
again,
25:04
he's
25:04
my
25:04
buddy.
25:05
Unfortunately,
25:05
he
25:05
just
25:05
moved
25:06
to
25:06
Pittsburgh,
25:06
so
25:06
now
25:06
I
25:07
gotta
25:07
fly
25:07
him
25:07
back
25:08
to
25:08
do
25:08
tile
25:08
jobs
25:09
because
25:09
he's
25:09
the
25:09
guy
25:10
that
25:10
sits
25:10
there
25:10
and
25:10
does
25:10
the.
25:11
The.
25:11
Puts
25:12
the
25:12
safety
25:12
glasses
25:12
on
25:13
and
25:13
eyeballs
25:13
the
25:13
miter
25:14
on
25:14
the
25:14
45
25:14
in
25:14
the
25:14
outside
25:15
corner.
25:15
Nails
25:15
it
25:15
every
25:16
time.
25:16
And
25:16
I'm
25:16
just
25:16
like,
25:16
you're
25:16
gonna
25:17
have.
25:17
To
25:17
find
25:17
a
25:17
new
25:17
tile
25:17
guy.
25:17
You
25:18
can't
25:18
fly
25:18
in
25:18
tile
25:18
guys.
25:18
Come
25:18
on.
25:20
The
25:20
tools,
25:21
everything.
25:21
Exactly.
25:22
That's
25:22
a
25:22
lot
25:22
of.
25:22
You
25:22
know
25:22
what?
25:22
Yeah.
25:23
Your
25:23
tile
25:23
job
25:23
just
25:24
got
25:24
really
25:24
expensive.
25:24
It
25:24
did.
25:25
That's
25:25
right.
25:25
But.
25:25
That's
25:25
right.
25:26
You
25:26
know
25:26
what?
25:26
That's
25:26
great.
25:27
I've
25:27
done
25:27
it
25:27
since
25:27
I
25:27
was
25:27
13.
25:28
So
25:28
we'll
25:28
just
25:29
call
25:29
it
25:29
family
25:29
time.
25:30
Yeah,
25:30
yeah,
25:30
let
25:30
him
25:31
fly
25:31
himself.
25:31
He'll
25:31
be
25:31
good.
25:32
You
25:32
know,
25:33
though,
25:33
it's
25:33
like
25:33
a
25:33
general
25:34
idea
25:34
though,
25:34
is
25:35
this
25:35
almost
25:35
like
25:35
a
25:35
public
25:36
service
25:36
announcement?
25:36
Because
25:37
I
25:37
think
25:37
generally
25:37
the
25:37
population
25:38
doesn't
25:39
have
25:39
a
25:39
great
25:39
grasp
25:40
on
25:40
this
25:40
piece.
25:41
The
25:41
biggest
25:41
thing
25:41
that
25:41
you
25:41
can
25:42
do
25:42
as
25:42
a
25:42
homeowner
25:42
and
25:43
contractors
25:43
realize
25:44
this
25:44
if
25:44
they've
25:45
done
25:45
work
25:46
for
25:46
any
25:46
length
25:46
of
25:46
time.
25:46
Yeah,
25:47
it's
25:47
all
25:47
about
25:48
floor
25:48
prep,
25:49
but
25:49
it's
25:49
about
25:49
floor
25:50
prep
25:51
and
25:51
wall
25:51
prep
25:52
regardless
25:52
of
25:52
what
25:52
material
25:53
you're
25:53
using.
25:53
Even,
25:54
even
25:54
if
25:54
you're
25:54
using
25:55
an
25:55
LVT
25:56
or
25:56
whatever.
25:56
That's,
25:57
that's
25:57
nothing
25:58
fancy.
25:58
It
25:58
doesn't
25:58
even
25:58
look
25:59
that
25:59
great.
25:59
This
26:00
is
26:00
all
26:00
about
26:00
getting
26:01
consistency
26:02
and
26:02
flatness.
26:02
And
26:03
then
26:03
your
26:04
installation,
26:05
whatever
26:05
it
26:05
is,
26:06
will
26:06
be
26:06
universally
26:07
better.
26:07
And
26:07
so
26:07
a
26:08
lot
26:08
of
26:08
folks
26:08
don't
26:08
prioritize
26:09
that
26:09
or
26:09
think
26:09
that
26:09
it's
26:10
like,
26:10
ah,
26:10
it's
26:10
close
26:11
enough.
26:11
So
26:12
cut
26:12
corners
26:12
and
26:12
you're,
26:13
it's.
26:13
You'll
26:13
have
26:13
problem.
26:14
Spend
26:14
the
26:14
money
26:14
on
26:15
the
26:15
floor,
26:15
prep.
26:16
The
26:16
things
26:16
that
26:16
matter.
26:16
Everything
26:17
else
26:17
will
26:17
go
26:17
great.
26:18
What
26:18
I
26:18
like
26:18
about
26:19
the
26:19
tile
26:19
installers
26:19
out
26:20
there,
26:20
those
26:20
crafts
26:20
people
26:21
who
26:21
are
26:21
absolutely
26:21
amazing,
26:22
is
26:22
that
26:22
if
26:23
you're
26:23
a
26:23
homeowner,
26:23
you're
26:24
a
26:24
builder,
26:24
you're
26:24
looking
26:24
for
26:25
somebody
26:25
out
26:25
there
26:26
to
26:26
do
26:26
the
26:26
job.
26:26
You're
26:26
paying
26:27
the
26:27
money
26:27
to
26:27
get
26:27
the
26:27
good
26:28
stuff,
26:28
you're
26:28
putting
26:28
it
26:28
in.
26:29
There's
26:29
so
26:30
many
26:30
other
26:30
great
26:30
organizations
26:31
in
26:31
the
26:31
tile
26:32
world
26:32
out
26:32
there,
26:33
like
26:33
cta,
26:34
the
26:34
other
26:34
people
26:34
that
26:35
have
26:35
their
26:35
certifications
26:36
that
26:36
you
26:36
go,
26:37
how
26:37
do
26:37
I
26:37
know
26:38
if
26:38
they're
26:38
good?
26:38
Yep.
26:39
Little
26:39
research,
26:40
see
26:40
if
26:40
they're
26:40
certified,
26:41
see
26:41
what
26:42
their
26:42
experiences
26:42
are.
26:43
Because
26:43
you
26:44
can
26:44
buy
26:44
the
26:44
most
26:44
beautiful
26:45
product
26:45
in
26:46
the
26:46
world.
26:46
And
26:46
if
26:47
you
26:47
have
26:47
the
26:47
bad
26:47
install,
26:48
it
26:48
looks
26:48
like
26:48
a
26:48
blind
26:49
8
26:49
year
26:49
old
26:49
did
26:49
it.
26:49
You
26:50
got
26:50
it.
26:50
Yeah.
26:50
How
26:50
many
26:51
times
26:51
you
26:51
stayed
26:51
in
26:51
the
26:51
hotel
26:51
and
26:52
you
26:52
get
26:52
out
26:52
of
26:52
the
26:52
shower,
26:52
you
26:52
get
26:52
out
26:53
of
26:53
the
26:53
bathroom,
26:53
oh
26:53
my
26:54
gosh,
26:54
did
26:54
you
26:54
see
26:54
that
26:54
grout
26:55
line?
26:55
Is
26:55
that
26:56
terrible?
26:56
I
26:56
tell
26:57
Polly,
26:57
my
26:57
wife,
26:57
that
26:58
all
26:58
the
26:58
time.
26:58
She's
26:58
just,
26:58
she's
26:59
seriously,
26:59
like,
27:00
I
27:00
was
27:00
actually
27:00
here
27:00
at
27:00
the
27:00
show.
27:01
Somebody
27:01
put
27:01
the
27:01
B
27:01
on
27:02
nahb
27:02
in
27:02
the
27:03
main
27:03
lobby
27:03
on
27:03
upside
27:04
down.
27:04
That's
27:04
awesome.
27:05
And
27:05
so
27:05
like
27:05
the
27:05
B,
27:06
like
27:06
the
27:06
big
27:07
B
27:07
is
27:07
all
27:07
the
27:07
time.
27:08
That's
27:08
the
27:08
type
27:08
of
27:08
thing
27:08
where
27:08
I'm
27:08
just
27:08
like,
27:09
my
27:09
eyes
27:09
look
27:09
at.
27:09
I
27:09
can
27:10
just
27:10
not
27:10
see
27:11
it.
27:11
Exactly.
27:11
I'm
27:12
that
27:12
way
27:12
for
27:12
sure.
27:13
Yeah.
27:13
We
27:13
went
27:13
and
27:14
Julie
27:14
and
27:14
I
27:14
went
27:15
and
27:15
hit
27:15
the
27:15
spa
27:15
day
27:15
when
27:16
we
27:16
got
27:16
down
27:16
here.
27:16
And
27:17
we're
27:17
in
27:17
this,
27:17
I'm
27:18
in
27:18
this
27:18
really
27:18
nice
27:18
spa
27:18
on
27:19
the
27:19
men's
27:19
side
27:19
of
27:19
things
27:20
and
27:20
I'm
27:20
like,
27:21
I'm
27:21
staring
27:21
at
27:22
this
27:22
tile.
27:22
It's
27:22
driving
27:22
me,
27:23
I'm
27:23
supposed
27:23
to
27:23
be
27:23
relaxing,
27:24
but
27:24
these
27:24
two
27:25
little
27:25
2
27:25
inch
27:26
tiles
27:26
are
27:26
so
27:27
badly
27:28
out
27:28
I
27:28
couldn't
27:29
let
27:29
it
27:29
go.
27:29
I'm
27:30
looking
27:30
at
27:30
it
27:30
going,
27:31
what
27:31
is
27:31
going
27:32
on
27:32
here?
27:32
It
27:33
was
27:33
just,
27:34
where's
27:34
William?
27:34
Where's
27:35
William?
27:35
But
27:36
this
27:36
is
27:36
the
27:36
same
27:36
thing.
27:36
This
27:37
is
27:37
the
27:37
same
27:37
thing.
27:37
You
27:37
always.
27:38
People
27:38
get
27:38
different
27:39
quotes,
27:39
they
27:39
get
27:39
tile
27:39
guide.
27:40
I
27:40
still
27:40
have
27:40
to
27:40
get
27:41
my
27:41
mind
27:41
right
27:41
about
27:42
this.
27:42
Like
27:42
I'm
27:42
looking
27:42
at
27:42
for
27:43
skilled
27:43
trades
27:43
to
27:44
do
27:44
a
27:44
lot
27:44
of
27:44
this
27:44
stuff
27:44
in
27:45
areas
27:45
that
27:45
I
27:45
don't
27:45
have
27:46
a
27:46
strong
27:46
network
27:46
like
27:47
a
27:47
new
27:47
part
27:47
of
27:48
town,
27:48
that's
27:48
a
27:48
problem.
27:49
So
27:49
the
27:49
issue
27:49
is,
27:50
yeah,
27:50
you
27:50
get
27:50
multiple
27:51
bids
27:51
and
27:51
of
27:52
course
27:52
you're
27:52
wanting
27:52
to
27:53
get
27:53
the
27:53
best
27:53
value
27:54
price.
27:54
Sure.
27:55
But
27:55
if
27:55
you
27:55
haven't
27:56
seen
27:56
multiple
27:57
jobs
27:57
done
27:57
in
27:57
the
27:58
last
27:58
12
27:58
months
27:59
that
27:59
are
27:59
very
28:00
close
28:00
to
28:00
what
28:00
you
28:01
are
28:01
having
28:01
done,
28:02
then
28:02
you
28:02
have
28:03
no
28:03
idea
28:03
what
28:03
you're
28:03
going
28:04
to
28:04
get.
28:04
And
28:04
so
28:05
I
28:05
just
28:05
recommend
28:06
that's
28:06
what
28:06
you
28:06
need
28:06
to
28:06
look
28:06
for,
28:07
do
28:07
your
28:07
research.
28:07
And
28:08
again,
28:09
it's
28:10
cliche,
28:10
but
28:10
it's
28:10
not
28:11
always
28:11
the
28:11
lowest
28:11
price
28:12
ending
28:12
up
28:12
being
28:12
the
28:13
lowest
28:13
price.
28:14
Oh,
28:14
the
28:14
lowest
28:14
price
28:15
is
28:15
usually
28:15
the
28:15
most
28:15
expensive
28:16
price
28:16
because
28:17
in
28:17
many
28:17
cases
28:18
it
28:18
stalls
28:18
out.
28:18
They
28:18
under
28:19
bid
28:19
it,
28:19
they
28:20
don't
28:20
want
28:20
to
28:20
finish
28:20
the
28:20
job,
28:21
then
28:21
you're
28:21
just
28:22
fighting
28:22
and
28:22
then
28:22
you
28:22
end
28:23
up
28:23
having
28:23
to
28:24
find
28:24
somebody
28:24
else
28:25
and
28:25
then
28:25
you
28:25
end
28:25
up
28:26
having.
28:26
Then
28:26
they
28:26
have
28:27
you
28:27
for
28:27
lunch.
28:28
Oh,
28:28
yeah.
28:28
So
28:29
you
28:29
end
28:29
up
28:29
paying
28:29
more
28:29
for
28:30
two
28:30
people
28:30
and
28:31
then
28:31
nobody
28:31
has
28:31
the
28:31
pride
28:31
to
28:31
finish
28:32
it
28:32
up.
28:32
So
28:32
it's
28:32
a
28:33
cataclysmic
28:33
snowball
28:34
effect.
28:34
Great
28:34
point.
28:35
It
28:35
is.
28:35
Because
28:35
you're
28:35
going
28:35
to
28:36
do
28:36
it
28:36
twice
28:36
and
28:37
that's
28:37
way
28:37
more
28:38
than
28:38
your
28:38
highest
28:38
bid.
28:38
Do
28:38
it
28:38
right,
28:39
do
28:39
it
28:39
right.
28:39
The
28:39
first
28:39
time
28:40
I
28:40
was
28:40
out
28:40
at
28:40
a
28:40
job
28:40
site
28:40
this
28:41
last
28:41
year,
28:41
guy
28:41
called
28:41
up
28:42
listen
28:42
to
28:42
the
28:42
radio
28:42
show
28:43
and
28:43
he
28:43
was
28:43
literally
28:44
five
28:44
miles
28:44
away.
28:44
I
28:44
went
28:44
out
28:45
and
28:45
he
28:45
had
28:45
paid
28:45
a
28:45
remodeler
28:46
to
28:46
come
28:46
out
28:46
and
28:46
work
28:47
on
28:47
his
28:47
parents
28:47
house.
28:48
And
28:48
I
28:48
walk
28:48
in
28:48
the
28:49
bathroom,
28:50
they've
28:50
got
28:50
the
28:50
tub
28:51
in
28:51
the
28:52
shower,
28:52
surrounds
28:52
around
28:53
and
28:53
there's
28:53
drywall
28:54
behind
28:54
it.
28:55
And
28:55
he's
28:56
half
28:56
put
28:56
up
28:56
the
28:57
tile.
28:57
Oh
28:57
boy.
28:57
And
28:57
I'm
28:58
like,
28:58
oh
28:59
boy.
28:59
All
28:59
right,
28:59
you're
28:59
starting
29:00
over,
29:00
buddy.
29:00
Starting
29:01
over.
29:01
Yep,
29:01
yep.
29:02
But
29:02
this
29:03
is
29:03
where
29:03
people
29:03
that
29:03
don't
29:04
know,
29:04
they
29:04
don't
29:04
know
29:04
and
29:05
they
29:05
may
29:05
never
29:05
know.
29:06
Education
29:06
is
29:06
key
29:07
on
29:07
that.
29:07
From
29:07
a
29:07
homeowner
29:08
and
29:08
a
29:08
contractor
29:09
for
29:09
trying
29:09
to
29:09
find
29:09
that
29:09
sub.
29:10
There
29:10
is
29:10
a
29:10
bit
29:10
of
29:10
a
29:10
Murphy's
29:11
Law,
29:11
though.
29:11
Sorry
29:11
to
29:11
interrupt.
29:12
With
29:12
family
29:12
projects,
29:13
you
29:13
know.
29:14
Right.
29:15
Yeah.
29:15
You
29:15
think
29:15
mom
29:16
wants
29:16
something?
29:16
Oh,
29:17
boy.
29:17
I
29:17
hope
29:17
this
29:17
is
29:17
gonna
29:18
be
29:18
this.
29:18
It's
29:18
gonna
29:18
be
29:18
tough.
29:19
Mom
29:19
wants
29:19
something.
29:20
Mom.
29:21
For
29:22
me,
29:22
family
29:22
costs
29:22
more.
29:23
Yeah.
29:23
Just
29:23
because
29:23
you've
29:24
got
29:24
to
29:24
deal
29:24
with
29:24
family.
29:25
Yeah.
29:25
It's
29:25
a
29:25
family
29:25
tax.
29:25
Can
29:25
I
29:26
get
29:26
the
29:26
family
29:26
discount?
29:27
You
29:27
don't
29:27
want
29:27
the
29:27
family
29:28
discount.
29:28
Love
29:28
my
29:28
family,
29:29
but
29:29
there's
29:29
more
29:30
work
29:30
involved.
29:30
That's
29:30
exactly
29:30
right.
29:31
Because
29:31
you
29:31
want
29:31
it.
29:31
Right.
29:31
It
29:32
matters.
29:32
Right.
29:32
You
29:33
want
29:33
them
29:33
to
29:33
tell
29:33
everybody,
29:33
and.
29:34
I'm
29:34
going
29:34
to
29:34
hear
29:34
about
29:34
it
29:34
for
29:34
the
29:35
next
29:35
22.
29:35
Thanksgiving,
29:36
it's
29:36
not.
29:36
So
29:37
there's
29:37
a
29:37
price
29:37
for
29:37
that.
29:38
That's
29:38
exactly
29:39
right.
29:39
Or
29:39
it
29:39
could
29:39
be
29:39
your
29:39
way
29:40
out.
29:40
Absolutely.
29:41
You
29:41
only
29:41
have
29:41
to
29:41
do
29:41
it
29:42
so.
29:42
Bad
29:42
before
29:43
you're
29:43
released
29:43
or
29:44
hiring.
29:44
Yep.
29:45
And
29:45
you're
29:45
not
29:46
invited
29:46
to
29:46
Thanksgiving.
29:46
Absolutely.
29:47
You
29:47
show
29:47
up
29:47
and
29:47
the
29:47
job's
29:48
done.
29:48
Right.
29:48
There
29:48
we
29:49
go.
29:49
Genius.
29:50
Genius.
29:51
Three
29:51
steps
29:52
ahead.
29:52
Absolutely.
29:53
So
29:53
I'm.
29:53
I'm
29:53
curious
29:54
because
29:54
you
29:54
talk
29:54
to
29:54
so
29:54
many
29:54
people,
29:55
Eric,
29:55
and
29:55
obviously
29:55
I
29:55
think
29:55
you
29:56
could.
29:56
I
29:56
have
29:56
my
29:57
own
29:57
ways
29:57
of
29:57
vetting
29:57
and
29:58
finding
29:58
resources
29:59
for
29:59
an
29:59
average
29:59
homeowner.
30:00
What
30:00
would
30:00
you
30:00
tell
30:00
somebody?
30:01
Where
30:01
do
30:01
you
30:01
go?
30:02
What
30:02
are
30:02
the
30:02
most
30:03
key
30:03
things
30:03
to
30:04
look
30:04
for?
30:04
I
30:04
think
30:05
contractors
30:05
could
30:05
glean
30:06
a
30:06
little
30:06
bit
30:06
of
30:06
this,
30:06
too,
30:06
because
30:07
we
30:07
get
30:07
in
30:07
tunnel
30:07
vision.
30:08
I
30:08
figure
30:08
out
30:08
what
30:08
the
30:09
laws
30:09
are
30:09
in
30:09
my
30:09
states,
30:10
where
30:10
I'm
30:10
at,
30:10
where
30:10
I'm
30:11
located,
30:11
Do
30:11
they
30:11
need
30:11
to
30:11
be
30:12
licensed,
30:12
bonded,
30:12
insured,
30:13
contract.
30:13
Great
30:13
starting
30:14
point
30:14
to
30:14
me.
30:14
I
30:14
start
30:14
there
30:15
because
30:15
if
30:15
they've
30:15
at
30:16
least
30:16
started
30:16
to
30:17
follow
30:17
the
30:17
rules
30:17
and
30:17
the
30:18
laws
30:18
that
30:18
I
30:18
go,
30:18
okay,
30:19
maybe
30:19
they
30:20
care
30:20
about
30:20
doing
30:20
something
30:21
right.
30:21
Yep.
30:22
And
30:22
that's
30:22
the
30:22
first
30:22
thing
30:23
I
30:23
look
30:23
at.
30:23
Okay.
30:24
Can
30:24
they
30:24
navigate
30:25
that
30:25
first
30:25
bit?
30:26
Okay,
30:26
that's
30:27
a
30:27
great
30:27
start.
30:27
That's
30:28
all
30:28
current.
30:28
Then
30:29
I
30:29
just
30:29
start
30:29
looking
30:29
at
30:30
what.
30:30
When
30:30
they
30:30
give
30:31
a
30:31
quote
30:31
out,
30:31
what's
30:32
it
30:32
say?
30:32
Yeah.
30:33
If
30:33
they
30:33
come
30:33
in
30:33
and
30:33
go
30:34
bathroom,
30:35
remodel.
30:36
$23,000.
30:38
Sign
30:38
here.
30:39
One
30:39
line.
30:39
One
30:40
line.
30:40
Yeah.
30:40
I'm
30:40
out.
30:41
But
30:41
if
30:41
they
30:41
go
30:42
through
30:42
and
30:42
you
30:42
start
30:43
asking
30:43
the
30:43
questions.
30:43
Okay,
30:44
what
30:44
do
30:44
we
30:45
need
30:45
to
30:45
do
30:45
for
30:45
prep
30:45
here?
30:46
What
30:46
do
30:46
you
30:46
see
30:47
when
30:47
you're
30:48
walking
30:48
through
30:48
the
30:48
job
30:48
site
30:49
and
30:49
they
30:49
go,
30:49
we've
30:50
got
30:50
to
30:50
do
30:50
this
30:50
and
30:50
this.
30:51
And
30:51
when
30:51
I
30:51
see
30:51
a
30:52
nice
30:52
line,
30:52
itemized
30:53
bid
30:53
of
30:53
what's
30:53
going
30:54
on,
30:54
then
30:54
I'm
30:54
starting
30:55
to
30:55
get
30:55
a
30:55
feel
30:55
that
30:55
at
30:55
least
30:56
they
30:56
understand
30:56
the
30:56
project,
30:57
because
30:58
that's
30:58
half
30:58
of
30:58
the
30:58
problem.
30:59
Somebody
30:59
will
30:59
come
30:59
out
31:00
and
31:00
they
31:00
don't
31:00
know
31:01
you've
31:01
got
31:01
somebody
31:01
that
31:02
this
31:02
is
31:02
my
31:03
first
31:03
bathroom
31:03
remodel.
31:04
And
31:04
they're
31:04
never
31:04
going
31:04
to
31:04
tell
31:04
you
31:04
that,
31:05
but
31:05
you
31:05
start
31:05
looking
31:05
at
31:05
going,
31:06
okay,
31:06
you
31:06
don't
31:07
understand
31:07
the
31:07
process
31:08
here.
31:08
Right.
31:09
So
31:09
if
31:09
you
31:09
can
31:09
see
31:09
them
31:10
document
31:10
that
31:10
process
31:11
and
31:11
get
31:11
through
31:11
with
31:12
that.
31:12
And
31:12
then,
31:12
of
31:13
course,
31:13
you
31:13
can
31:13
always.
31:14
The
31:14
referral
31:15
thing
31:15
is
31:15
cool.
31:16
If
31:16
you've
31:16
got
31:16
a
31:16
friend
31:16
that's
31:17
been
31:17
through
31:17
it,
31:17
that.
31:17
That's
31:18
great.
31:18
Friends
31:18
and
31:18
family.
31:19
I've
31:20
seen
31:20
plenty
31:20
of
31:20
contractors
31:21
out
31:21
there
31:21
that
31:21
weren't
31:22
good
31:22
contractors
31:23
that
31:23
you're
31:23
now
31:23
calling
31:23
their
31:23
cousin,
31:24
their
31:24
buddy,
31:25
and
31:25
they're
31:25
the
31:25
referrals
31:26
and
31:26
the
31:27
checking
31:28
out
31:28
there.
31:28
My
31:28
son
31:29
is
31:29
so
31:29
wonderful
31:30
at
31:30
this.
31:30
Yes,
31:31
he
31:31
did
31:31
my
31:31
bathroom.
31:32
Absolutely.
31:32
Once.
31:33
Once,
31:34
Never
31:34
again.
31:35
That
31:35
was
31:35
just
31:35
last
31:36
Christmas.
31:37
And
31:37
so
31:38
finding
31:38
that
31:38
stuff
31:38
out.
31:39
And
31:39
really,
31:40
I
31:40
say
31:40
two
31:41
things.
31:41
One,
31:41
you
31:42
need
31:42
to
31:42
go
31:42
around
31:42
and
31:42
find
31:43
that
31:43
last
31:44
project
31:44
they
31:44
were
31:44
working
31:44
on.
31:45
But
31:45
as
31:45
a
31:46
homeowner,
31:46
you
31:46
also
31:47
have
31:47
to
31:47
be
31:47
okay
31:48
to
31:48
be.
31:49
To
31:49
take
31:49
those
31:49
phone
31:50
calls
31:50
when
31:50
the
31:50
next
31:50
person
31:51
wants
31:51
to
31:51
your
31:52
job.
31:52
You
31:53
got
31:53
to
31:53
pay
31:53
it
31:53
forward
31:53
in
31:53
that.
31:54
When.
31:54
When
31:54
you
31:54
get
31:54
those
31:55
two
31:55
or
31:55
three
31:55
people
31:55
that
31:56
are
31:56
calling
31:56
you
31:56
as
31:56
a
31:56
reference
31:57
to
31:57
go,
31:57
how
31:57
did
31:57
it
31:57
go?
31:57
Yeah,
31:57
I
31:58
mean,
31:58
if
31:58
I'm
31:58
in
31:58
Pittsburgh,
31:58
I'm
31:59
calling
31:59
William.
31:59
Absolutely.
32:00
I
32:00
mean,
32:00
so
32:00
when
32:01
Eric
32:01
calls,
32:01
is.
32:01
Not
32:01
available,
32:03
he
32:03
just
32:03
goes
32:03
right
32:03
to
32:03
voicemail
32:04
for
32:04
you.
32:05
Is
32:06
it
32:06
something
32:06
I
32:06
said?
32:07
Who
32:07
is
32:07
it?
32:07
Who
32:08
is
32:08
it?
32:08
Who
32:08
is
32:09
he?
32:09
William's
32:10
like
32:10
the
32:10
star
32:10
of
32:10
the
32:10
show.
32:10
He
32:10
doesn't
32:11
realize
32:11
it.
32:12
Who
32:12
is
32:12
this
32:12
guy?
32:15
Yeah,
32:15
we're
32:15
gonna
32:15
have
32:16
to.
32:16
We're
32:16
gonna
32:16
have
32:16
to
32:16
get
32:16
him
32:16
on
32:17
show
32:17
here
32:17
next
32:17
time.
32:17
I'll
32:17
bring
32:18
him
32:18
in
32:18
next
32:18
year.
32:18
We'll
32:18
do
32:18
that.
32:19
I
32:19
love
32:19
it.
32:19
I
32:20
love
32:20
it.
32:20
And
32:21
the
32:21
funny
32:21
thing
32:21
is
32:21
with
32:21
that,
32:22
you
32:22
also
32:22
have
32:22
to
32:23
know
32:23
what
32:23
you're
32:23
working
32:23
on.
32:24
Working
32:24
on
32:24
a
32:24
kitchen
32:25
versus
32:25
an
32:25
outdoor
32:26
kitchen,
32:26
talking
32:27
about
32:27
exteriors.
32:28
What's
32:28
so
32:29
big
32:29
in
32:29
outdoor
32:29
living
32:30
right
32:30
now
32:30
that's
32:31
its
32:31
own
32:31
world
32:32
outside
32:32
of
32:33
inside.
32:34
That
32:34
exterior
32:35
person
32:35
needs
32:35
to
32:35
understand
32:36
a
32:36
whole
32:36
nother
32:37
realm
32:38
that's
32:38
almost
32:39
sometimes
32:40
semi
32:40
contradictory
32:41
to
32:41
what
32:41
you're
32:41
doing
32:41
inside.
32:42
Because
32:42
it's
32:42
a
32:42
whole
32:42
different
32:43
process,
32:43
especially
32:44
when
32:44
you're
32:44
in
32:44
areas
32:45
that
32:45
gets.
32:45
They
32:45
get
32:45
a
32:45
freeze
32:46
or
32:46
two
32:46
in
32:46
the
32:46
air.
32:46
We're
32:47
spending
32:47
a
32:47
lot
32:47
of
32:47
time
32:48
bringing
32:49
our
32:49
dealers
32:49
and
32:49
our
32:50
network
32:50
to
32:50
understand
32:51
that
32:51
there
32:51
are
32:52
projects
32:52
that
32:52
can
32:52
go
32:53
outside
32:53
and
32:53
they
32:53
can
32:54
transition.
32:55
Ask
32:55
the
32:55
customer
32:56
what
32:56
are
32:56
they
32:56
going
32:56
to
32:56
do
32:56
and
32:57
then
32:57
come
32:57
to
32:57
us.
32:58
We
32:58
have
32:58
a
32:59
very
32:59
large
32:59
portfolio
33:00
of
33:00
products
33:00
and
33:01
installation
33:01
systems
33:02
on
33:02
our
33:02
Delta
33:03
exteriors
33:03
program.
33:04
But
33:04
we
33:04
need
33:04
to
33:04
make
33:04
sure
33:04
we
33:05
start
33:05
small
33:05
and
33:06
educate
33:06
as
33:06
we
33:06
go.
33:07
You
33:07
can't
33:07
go
33:07
to
33:07
a
33:08
homeowner
33:08
and
33:08
say,
33:08
think
33:09
about
33:09
outside
33:09
cladding.
33:10
Cladding.
33:10
They're
33:10
going
33:10
to
33:10
have
33:10
to
33:10
Google
33:11
cladding.
33:11
But
33:11
we
33:12
start
33:12
talking
33:12
about
33:12
pavered,
33:13
you
33:13
start
33:13
talking
33:13
about
33:13
tread,
33:14
you
33:14
start
33:14
talking
33:14
about
33:14
waterline
33:15
tiles.
33:15
They're
33:16
like,
33:16
okay,
33:16
wow,
33:16
I
33:16
get
33:17
that.
33:17
Okay,
33:17
that's
33:17
in
33:17
the
33:17
pool.
33:18
Yep,
33:18
I
33:18
get
33:18
that.
33:19
So
33:19
very
33:19
important.
33:20
Yeah.
33:20
Water
33:21
control
33:21
is
33:21
one
33:21
of
33:21
the
33:21
big
33:21
things
33:22
outside
33:22
with
33:22
cladding.
33:23
When
33:23
it's
33:23
whether
33:23
it's
33:24
outside,
33:24
you
33:24
got
33:24
to
33:25
decide,
33:25
okay,
33:25
how
33:26
am
33:26
I
33:26
going
33:26
to
33:26
control
33:26
this,
33:27
where's
33:27
it
33:27
going?
33:28
And
33:28
then
33:29
how
33:29
to
33:29
make
33:29
it
33:30
work
33:30
in
33:30
the
33:30
environment
33:31
that
33:31
it
33:31
is.
33:31
Whether
33:32
it's
33:32
Arizona
33:32
or
33:33
Minneapolis.
33:33
Yep.
33:34
One
33:34
of
33:34
the
33:34
things
33:34
that
33:35
I'm
33:35
seeing
33:35
a
33:35
lot
33:35
that's
33:36
really
33:36
exciting
33:36
is
33:37
it's
33:37
technology.
33:38
And
33:38
slab
33:39
stocks,
33:39
like
33:39
the
33:39
porcelain
33:40
slabs
33:40
that
33:40
are
33:40
thick
33:41
and
33:41
structural
33:41
enough
33:41
to
33:42
actually
33:42
have
33:42
what
33:43
I
33:43
call
33:43
like
33:43
a
33:43
micro
33:44
span,
33:44
meaning
33:45
they're
33:45
strong
33:46
enough
33:46
to
33:46
not
33:46
have
33:46
to
33:46
be
33:47
directly
33:48
dirt
33:48
or
33:48
universally
33:49
set
33:49
on
33:50
grade
33:50
where
33:50
they
33:51
actually
33:51
can
33:51
stand
33:52
these
33:52
platforms.
33:52
And
33:52
the
33:52
pods
33:53
and
33:53
platforms
33:54
are
33:54
really
33:55
starting
33:55
to
33:56
become
33:56
mainstream
33:57
market,
33:57
which
33:58
is
33:58
really
33:58
cool.
33:58
And
33:59
for
33:59
anybody
33:59
that's
34:00
listening
34:00
or
34:00
watching,
34:00
basically,
34:01
they
34:01
look
34:01
like
34:01
these
34:02
plastic,
34:03
cylindrical,
34:04
almost
34:04
like
34:04
screw
34:04
jacks.
34:05
Yeah.
34:05
They
34:05
actually
34:06
feel
34:06
somewhat
34:07
lightweight.
34:07
But
34:07
they're
34:08
engineered
34:08
basically
34:08
to
34:08
pick
34:09
up
34:09
the
34:09
intersection
34:10
of
34:10
tile,
34:11
of
34:11
stone,
34:11
of,
34:12
of
34:12
decking,
34:12
where
34:12
you
34:12
can
34:13
have
34:13
these
34:13
cool
34:14
raised
34:15
platforms
34:15
above
34:16
grade,
34:16
which
34:16
ultimately
34:17
give
34:17
you
34:17
tons
34:18
of
34:18
flexibility
34:19
on
34:19
low
34:19
slung
34:20
like
34:20
rooftops,
34:21
backyards
34:21
with
34:21
a
34:21
gravel
34:22
base,
34:22
a
34:23
deck.
34:23
That's
34:23
right,
34:23
all
34:23
of
34:24
these
34:24
things.
34:24
You
34:24
can
34:24
put
34:24
decking
34:25
and
34:25
have
34:25
flush
34:25
transitions
34:26
between
34:26
dissimilar
34:27
materials,
34:28
which
34:28
open
34:28
up
34:28
the
34:29
design
34:29
aesthetic
34:29
in
34:29
a
34:29
huge
34:30
way.
34:30
But
34:31
these
34:31
are
34:31
also
34:32
what
34:32
you
34:32
guys
34:32
have
34:33
really
34:33
come
34:33
to
34:33
the
34:33
table
34:34
with.
34:34
A
34:34
lot
34:34
of
34:34
the
34:34
exterior
34:35
porcelain
34:35
slabs
34:36
that
34:36
are
34:36
indistinguishable
34:38
from
34:38
the
34:38
most
34:38
beautiful
34:39
stones
34:40
come
34:40
in
34:40
huge
34:41
sections
34:41
and
34:42
you
34:42
can
34:42
create
34:42
these
34:42
amazing
34:43
raised
34:44
areas.
34:44
But
34:44
of
34:44
course,
34:44
they're
34:45
great
34:45
for
34:46
direct
34:46
sand
34:46
set
34:47
or
34:47
gravel
34:47
set.
34:47
Yeah,
34:47
absolutely.
34:48
Or
34:48
even
34:48
bonded.
34:48
Yeah,
34:49
you
34:50
can
34:50
do
34:50
anything
34:50
with
34:50
that.
34:50
And
34:50
that's
34:51
the
34:51
beautiful
34:51
part
34:51
of
34:51
it.
34:52
And
34:52
as
34:52
long
34:52
as
34:52
you
34:52
know
34:53
the
34:53
environment
34:54
you're
34:54
working
34:54
in,
34:55
you're
34:55
following
34:55
the
34:56
technical
34:56
directions
34:57
and
34:57
using
34:57
the
34:57
right
34:57
materials
34:58
to
34:58
install
34:58
it,
34:59
you're
34:59
going
34:59
to
34:59
be
35:00
set.
35:00
And
35:01
it's
35:01
a
35:01
generational
35:02
type
35:02
product.
35:02
That's
35:03
the
35:03
thing
35:03
that
35:03
I
35:03
think
35:04
going
35:04
back
35:04
to
35:04
style
35:04
with
35:05
Dal
35:05
tile,
35:05
what
35:05
you're
35:06
doing
35:06
here,
35:06
this
35:07
isn't
35:07
paint
35:07
colors.
35:08
This
35:08
is
35:09
not
35:09
something
35:09
that
35:09
two
35:09
years
35:10
ago,
35:10
hey,
35:10
it's
35:11
out,
35:11
we're
35:11
going
35:11
here.
35:12
You
35:12
have
35:12
to
35:12
do
35:12
something
35:13
that's
35:13
going
35:13
to
35:13
withstand
35:13
the
35:14
style
35:14
for
35:14
10,
35:15
1520
35:15
years
35:16
until
35:16
the
35:16
next
35:17
remodel.
35:17
That's
35:17
right.
35:18
Go
35:19
ahead.
35:19
It's
35:19
interesting.
35:19
We
35:19
have
35:20
these
35:20
four,
35:20
three.
35:20
Wow.
35:21
Walls
35:21
on
35:21
the
35:22
corners
35:22
of
35:22
our
35:22
space.
35:23
The
35:23
fourth
35:23
one
35:23
being
35:24
exteriors.
35:24
And
35:24
the
35:24
one
35:25
directly
35:25
behind
35:25
us
35:26
here
35:26
is
35:26
American
35:27
Elaine.
35:27
And
35:27
it's
35:27
this
35:28
pink
35:28
tile.
35:29
I
35:29
almost
35:29
need
35:30
to
35:30
take
35:30
a
35:30
picture
35:30
and
35:30
show
35:30
everybody,
35:31
because
35:31
for
35:31
the
35:31
viewers,
35:32
it's
35:32
amazing.
35:32
We'll
35:32
have
35:32
pictures
35:33
on
35:33
our
35:33
website.
35:33
But
35:34
it's
35:34
funny.
35:34
I
35:34
was
35:34
talking
35:35
to
35:35
some
35:35
kitchen
35:35
to
35:35
bath
35:35
people
35:35
yesterday,
35:36
and
35:36
I
35:36
was
35:36
like,
35:36
how
35:36
many
35:36
of
35:36
those
35:37
did
35:37
you
35:37
tear
35:37
down
35:38
over
35:38
the
35:38
last
35:38
10
35:38
years?
35:39
Yeah.
35:39
But
35:39
now
35:39
it's
35:39
coming
35:40
back.
35:40
This
35:40
is
35:40
a
35:40
better
35:41
pink.
35:41
It's
35:41
a
35:41
much
35:42
better
35:42
pink.
35:42
It's
35:42
a
35:42
much.
35:43
We
35:43
almost
35:44
need
35:44
a
35:44
new.
35:45
Mauve
35:46
and
35:46
pink
35:46
are
35:46
like
35:47
two
35:49
things
35:49
of
35:49
rebranding.
35:50
We
35:50
need
35:51
whatever
35:51
that
35:52
tone
35:52
is,
35:53
its
35:53
own
35:53
name,
35:54
because
35:54
it's
35:55
good
35:55
and
35:55
it's
35:55
solid.
35:56
And
35:56
I'm
35:56
actually
35:57
going
35:57
to
35:57
be
35:57
using
35:57
this
35:58
color
35:59
in
35:59
the
35:59
treehouse
36:00
builds
36:00
I'm
36:00
working
36:00
on
36:00
right
36:00
now.
36:01
That's
36:01
awesome.
36:01
Okay.
36:01
I'm
36:02
so
36:02
excited
36:02
about
36:02
it.
36:02
I
36:02
like
36:03
that.
36:03
And
36:03
I
36:03
don't
36:03
want
36:03
to
36:03
call
36:03
it
36:03
pink,
36:04
and
36:04
I
36:04
don't
36:04
want
36:04
to
36:04
call
36:04
it
36:04
whatever.
36:05
I'm
36:05
sorry.
36:06
I'm
36:06
old
36:06
enough
36:06
to.
36:06
But
36:07
mauve.
36:07
I
36:07
think
36:07
of
36:07
the
36:07
1990s
36:08
with
36:08
the.
36:08
Gold,
36:09
and
36:09
I
36:09
go,
36:09
it
36:09
doesn't
36:10
have
36:10
a
36:10
great
36:10
connotation.
36:11
No.
36:12
We
36:12
got
36:12
to
36:12
rebrand
36:12
that.
36:12
We
36:13
need
36:13
new
36:13
color
36:13
names.
36:14
Yeah,
36:14
that's
36:14
right.
36:14
Exactly.
36:15
Yeah.
36:16
We
36:16
got
36:16
to
36:16
come
36:16
up
36:16
with
36:16
something
36:17
different.
36:17
So
36:17
we'll
36:18
work
36:18
on
36:18
that.
36:18
I
36:18
think
36:18
we
36:18
need
36:18
to
36:18
have
36:19
a
36:19
naming
36:19
party.
36:19
Okay.
36:19
You
36:20
know,
36:20
might
36:21
take
36:21
some
36:21
whiskey
36:21
or
36:21
some
36:22
beer
36:22
or
36:22
some
36:23
good
36:23
coffee
36:23
for
36:23
you.
36:24
We'll
36:24
figure
36:24
it
36:24
out.
36:24
Yeah.
36:25
What
36:25
y'all
36:25
are
36:25
doing,
36:25
like,
36:26
obviously,
36:26
as
36:27
you
36:27
mentioned
36:27
earlier,
36:28
you
36:28
guys
36:28
and
36:28
your
36:28
entire
36:29
design
36:30
staff
36:30
that
36:30
have
36:31
to
36:31
think,
36:31
not
36:31
just
36:32
next
36:32
quarter
36:33
or
36:33
even
36:33
next
36:33
year,
36:34
all
36:34
are
36:34
forecasting
36:36
on
36:36
trend
36:36
visuals.
36:37
I'm
36:37
sure
36:37
you're
36:38
five
36:38
to
36:38
ten
36:38
years
36:38
out.
36:39
Right.
36:39
Let's
36:40
talk
36:40
about
36:40
color
36:40
a
36:40
little
36:40
bit,
36:41
because
36:41
color
36:41
is
36:41
one
36:41
of
36:41
those.
36:41
I
36:41
call
36:41
them
36:42
a
36:42
cyclical
36:42
trend.
36:43
Always
36:43
oscillating
36:44
like
36:44
a
36:44
sine
36:44
wave.
36:44
Muted
36:45
neutrals
36:45
and
36:45
then
36:46
bold
36:46
primaries.
36:47
Saturated
36:47
colors.
36:48
Where
36:48
are
36:49
we
36:49
now?
36:49
I
36:50
see
36:50
products,
36:50
but
36:51
what's
36:51
happening?
36:51
I
36:51
think
36:52
to
36:52
step
36:52
back
36:52
a
36:53
little
36:53
bit.
36:53
You
36:53
look
36:53
at.
36:53
All
36:54
right,
36:54
so
36:54
when
36:54
you
36:54
look
36:54
at
36:54
we
36:55
manufacture,
36:55
this
36:56
is
36:56
gonna
36:56
be
36:56
a
36:56
crazy
36:56
number.
36:57
1.5
36:57
billion
36:58
square
36:58
feet.
36:59
We're
37:00
going
37:00
out
37:00
of
37:00
places
37:00
to
37:00
tile.
37:00
Right.
37:01
A
37:01
lot.
37:01
But
37:01
when
37:02
we
37:02
look
37:02
at
37:02
color,
37:02
we
37:03
don't
37:03
want
37:03
to
37:03
be
37:03
necessarily
37:04
on
37:04
the
37:04
very,
37:05
very
37:05
front
37:05
edge
37:05
of
37:05
it,
37:06
because
37:06
if
37:07
it
37:07
trends
37:07
back
37:07
then
37:07
all
37:07
of
37:08
a
37:08
sudden,
37:08
we're
37:08
left.
37:08
We've
37:08
shareholders
37:09
inventory
37:09
heavy,
37:09
too.
37:10
Yeah,
37:10
absolutely.
37:11
Inventory.
37:12
But
37:12
right
37:13
now,
37:13
you're
37:13
getting
37:13
warmer.
37:14
We
37:14
got
37:14
a
37:14
billion
37:14
tones
37:15
are
37:15
getting
37:15
warm.
37:15
For
37:16
so
37:16
long,
37:16
we
37:16
had
37:16
that.
37:17
That
37:17
marble
37:18
has
37:18
been
37:18
just
37:18
unbelievable,
37:19
right?
37:19
Marble
37:20
and
37:20
gray
37:20
and
37:21
cold.
37:21
Cool
37:22
vibe.
37:23
Now
37:23
we're
37:23
getting
37:23
a
37:23
little
37:24
more
37:24
warmer.
37:24
You're
37:24
getting
37:25
a
37:25
little
37:25
more
37:25
reds
37:25
are
37:25
coming
37:26
in.
37:26
They're
37:26
more
37:26
natural
37:27
toned.
37:27
You
37:27
can
37:28
see
37:28
some
37:28
of
37:28
our
37:28
products
37:28
that
37:28
we
37:28
have
37:29
out
37:29
here.
37:29
That
37:29
natural
37:30
texture,
37:31
that
37:31
earthy
37:32
feel
37:32
to
37:32
it
37:32
to
37:32
give
37:33
that
37:33
warmth.
37:33
And
37:34
then
37:34
on
37:34
the
37:34
other
37:34
end
37:35
of
37:35
that
37:35
spectrum,
37:35
you've
37:35
got.
37:36
We
37:36
talked
37:36
about
37:36
color
37:36
craze.
37:37
You've
37:37
got
37:37
this
37:37
pop
37:37
of
37:37
color,
37:38
and
37:38
I
37:38
think
37:38
that
37:39
indicates
37:39
that
37:40
the
37:40
market
37:40
is
37:41
getting
37:41
better.
37:41
When
37:41
people
37:41
start
37:42
to
37:42
put
37:42
color
37:42
in
37:42
their
37:42
home
37:43
chips.
37:43
Chip
37:44
and
37:44
polar
37:44
putting
37:45
in
37:45
pink,
37:45
they
37:46
feel
37:46
good,
37:47
so
37:47
they
37:47
express
37:47
themselves
37:48
through
37:48
color.
37:49
And
37:49
we
37:49
have
37:49
to
37:50
make
37:50
sure
37:50
at
37:50
Dal
37:50
Tile,
37:51
because
37:51
we
37:51
don't
37:51
lack
37:51
SKUs,
37:52
that
37:52
we
37:52
have
37:53
enough
37:53
of
37:53
that
37:54
color
37:54
band
37:54
that
37:55
looks
37:55
forward
37:56
just
37:56
enough
37:56
that
37:57
we
37:57
can
37:57
keep
37:57
our
37:57
plants
37:58
going
37:58
in
37:58
the
37:58
right
37:58
direction.
37:59
But
37:59
everybody
37:59
knows
37:59
that,
37:59
hey,
38:00
this
38:00
color
38:00
palette
38:01
is
38:01
probably
38:01
good
38:01
for
38:01
the
38:02
next
38:03
three
38:03
to
38:03
five
38:03
years,
38:03
but
38:04
then
38:04
we'll
38:04
have
38:04
tweaks
38:04
coming
38:04
in
38:05
it,
38:05
right?
38:05
Sure.
38:05
Some
38:05
will
38:05
come,
38:05
some
38:06
will
38:06
go,
38:06
but
38:06
this
38:06
has
38:06
to
38:07
be
38:07
a
38:08
path
38:08
that
38:08
we
38:08
go
38:08
forward
38:09
with
38:09
from
38:09
here.
38:09
Yeah.
38:10
It's
38:10
got
38:10
to
38:10
be
38:10
confusing,
38:10
because
38:11
if
38:11
you
38:11
look.
38:11
Let's
38:12
go
38:12
after
38:12
paint
38:12
brands
38:12
for
38:12
a
38:13
minute.
38:13
Sorry,
38:13
guys.
38:13
You
38:14
look
38:14
at
38:14
the
38:14
color
38:14
year
38:15
from,
38:15
and
38:15
it's.
38:15
It's
38:16
all
38:16
over
38:16
the
38:16
board.
38:17
Yeah.
38:17
When
38:17
you
38:17
see.
38:18
Because
38:18
you.
38:18
If
38:18
you
38:19
jump
38:19
online
38:19
and
38:19
look,
38:20
there's.
38:20
Let's
38:20
say
38:20
there's
38:20
15
38:21
paint
38:21
companies
38:21
out
38:21
there,
38:22
right.
38:22
And
38:22
there's
38:22
15
38:23
color
38:23
of
38:23
the
38:23
years.
38:23
And
38:23
I'm
38:24
like,
38:24
they're
38:25
all
38:25
over
38:25
the
38:25
place.
38:25
They're
38:25
all
38:25
over
38:25
the
38:26
place.
38:26
Yeah.
38:26
And
38:27
paint,
38:27
though,
38:27
I
38:27
feel
38:27
like,
38:28
is
38:28
a
38:28
paint.
38:28
Color
38:29
is
38:29
a
38:29
commoditized
38:30
tract.
38:31
I
38:31
think
38:32
that
38:32
you
38:32
can
38:32
put
38:33
a
38:33
lot
38:33
less
38:33
credence
38:33
in
38:34
a
38:34
paint
38:34
color
38:34
of
38:34
the
38:35
year
38:35
than.
38:35
And
38:35
what
38:35
y'all
38:36
are
38:36
doing
38:36
with
38:36
curations
38:37
with.
38:37
This
38:37
is
38:38
a
38:38
much
38:38
more
38:38
solidified
38:39
scenario.
38:40
No
38:40
question.
38:40
No
38:40
question.
38:41
But
38:41
I'm
38:41
seeing
38:41
the
38:41
greens
38:42
coming
38:42
out
38:42
really
38:42
strong,
38:43
especially,
38:44
like,
38:44
more
38:44
of
38:44
these
38:45
emerald
38:45
tones.
38:46
Emeralds
38:46
are
38:46
back.
38:47
You
38:47
know,
38:47
we
38:48
mentioned
38:48
it
38:48
before.
38:48
Jewel
38:48
tones
38:49
are.
38:49
We
38:49
were
38:49
talking
38:49
about
38:49
earlier
38:50
with
38:50
our
38:50
color
38:50
trends,
38:50
Michelle,
38:51
and
38:51
we're
38:51
going
38:51
through
38:51
it.
38:52
Jewel
38:52
tones
38:52
coming
38:52
back
38:53
with
38:53
your.
38:53
When
38:53
you
38:53
get
38:54
into
38:54
your
38:54
serenity
38:55
and
38:55
your
38:55
refined
38:56
indulgence,
38:56
those
38:56
jewel
38:57
tones
38:57
are
38:57
coming
38:57
back
38:58
into
38:58
style,
38:58
which
38:58
is
38:58
very
38:58
important.
38:59
That
38:59
orange
39:00
rust.
39:00
Yeah.
39:00
Just
39:01
what
39:01
you
39:01
see
39:01
in
39:01
the
39:01
Vintage
39:02
revival.
39:02
That's
39:02
back
39:03
again.
39:03
Also.
39:03
I'm
39:04
looking
39:04
at
39:04
one
39:04
right
39:04
now.
39:05
So
39:05
I've
39:05
installed
39:05
Remedy
39:06
tile
39:06
for
39:07
the
39:07
last
39:07
several
39:07
years.
39:07
But
39:08
this
39:08
color,
39:08
I
39:08
think
39:08
it's
39:08
called
39:09
Aura.
39:09
Is
39:09
that
39:09
what
39:09
y'all
39:10
named
39:10
it?
39:10
So
39:11
it's
39:11
like
39:11
this
39:11
beautiful
39:12
mixed
39:12
media
39:13
of,
39:13
like,
39:13
glossy
39:14
terracotta
39:15
and,
39:15
like,
39:15
rich,
39:16
like,
39:16
warm
39:16
brown
39:17
tones
39:17
together.
39:18
But
39:18
these
39:19
are,
39:19
like
39:19
two
39:19
by
39:19
nine
39:20
tiles
39:21
that
39:21
aesthetically,
39:22
in
39:22
this
39:22
vertical
39:23
orientation
39:23
are
39:24
just.
39:24
It's
39:24
a
39:25
showstopper.
39:25
I
39:25
think
39:26
somebody
39:26
was
39:26
telling
39:26
me
39:26
that,
39:26
like,
39:27
this
39:27
has
39:27
been,
39:28
like,
39:28
one
39:28
of.
39:28
The
39:28
leaders,
39:29
100%,
39:30
and
39:31
it's
39:31
got
39:31
a
39:31
pop
39:31
to
39:31
it.
39:32
It's
39:32
got
39:32
that
39:32
artesian
39:33
kind
39:33
of
39:33
handmade
39:34
tile
39:34
look.
39:35
It
39:35
doesn't
39:35
look
39:35
like
39:35
the
39:35
standard.
39:36
Does
39:36
not
39:36
look
39:37
like
39:37
the
39:37
standard.
39:37
You
39:37
don't
39:38
want
39:38
to
39:38
look
39:38
like
39:38
your
39:38
neighbor.
39:38
You
39:38
want
39:38
to
39:39
stand
39:39
out
39:39
and
39:39
do
39:39
your
39:39
own
39:39
thing,
39:40
be
39:40
an
39:40
individual.
39:40
Yeah,
39:40
it's
39:41
got
39:41
this
39:41
swanky
39:42
70s
39:43
vibe
39:44
to
39:44
it.
39:44
That's
39:45
really
39:45
cool
39:45
in
39:45
a
39:45
really
39:46
cool
39:46
kind
39:46
of
39:46
way.
39:47
I
39:47
feel
39:47
like
39:47
there's
39:47
music
39:48
behind
39:48
what
39:48
you
39:48
just
39:48
said.
39:48
There
39:48
should
39:49
be
39:49
some
39:49
type
39:49
of
39:49
cool,
39:50
you
39:50
know?
39:50
But
39:50
now
39:51
you'll
39:51
ask,
39:52
did
39:52
you
39:52
see
39:52
the
39:52
fluted
39:53
accents
39:53
that
39:53
they
39:54
have
39:54
now.
39:54
That
39:54
go
39:54
with
39:55
it?
39:55
So,
39:55
again,
39:56
monster
39:57
is
39:57
important.
39:57
It
39:58
certainly
39:58
is
39:58
that
39:58
earthly,
39:59
that
39:59
earthbound
40:00
serenity
40:00
vibe
40:01
together.
40:01
But
40:01
it's
40:02
still
40:02
absolutely
40:03
sophisticated
40:04
enough
40:04
to
40:04
go
40:04
in
40:04
the
40:04
most
40:05
modern
40:05
aesthetic
40:06
as
40:06
well.
40:08
If
40:09
you
40:09
want
40:09
that
40:09
spa
40:09
feel,
40:10
you
40:10
can
40:10
get
40:10
that
40:10
warm
40:11
spa
40:11
feel
40:11
out
40:12
of
40:12
it.
40:12
It
40:12
can
40:12
go
40:13
in
40:13
a
40:13
kitchen,
40:13
but.
40:14
You
40:14
get
40:14
the
40:14
light
40:14
reflection,
40:14
which
40:15
is
40:15
one
40:15
of
40:15
the
40:15
best
40:15
reasons
40:16
I
40:16
love
40:16
tile.
40:17
Oh,
40:17
my
40:17
gosh.
40:18
Is
40:18
the
40:18
way
40:18
that
40:18
the
40:19
different
40:19
finish
40:19
options
40:20
truly
40:20
reflect
40:21
light.
40:22
The
40:22
light
40:22
reflection
40:23
of
40:23
tile,
40:24
just
40:24
in
40:24
general,
40:24
is,
40:25
I
40:25
think,
40:25
a
40:25
superior
40:26
design
40:26
tool
40:27
that
40:28
can
40:28
be
40:28
leveraged
40:28
above
40:29
so
40:29
many
40:29
other
40:30
materials.
40:30
We
40:30
talked
40:30
about
40:30
doing
40:30
the
40:31
home
40:31
homework
40:31
before
40:31
you
40:31
do
40:31
an
40:32
install
40:32
of,
40:32
let's
40:32
say
40:32
tile
40:33
lighting
40:34
is
40:34
such
40:34
an
40:34
important
40:34
feature,
40:35
because
40:35
if
40:35
you
40:36
have
40:36
the
40:36
wrong
40:36
lighting,
40:36
it's
40:36
going
40:36
to
40:37
look
40:37
completely
40:37
different.
40:37
The
40:37
color
40:37
is
40:38
going
40:38
to
40:38
look
40:38
different.
40:38
You've
40:38
got
40:38
to
40:38
make
40:39
sure
40:39
you
40:39
put
40:39
your
40:40
thought
40:40
into
40:40
what
40:40
lighting
40:41
structure
40:41
you.
40:41
Need
40:41
the
40:42
best
40:42
lighting.
40:42
You
40:43
never
40:43
notice
40:43
because
40:43
you
40:44
walk
40:44
in
40:44
and
40:44
you're
40:44
like,
40:45
this
40:45
is
40:45
stunning.
40:46
And
40:46
you
40:46
don't
40:46
know
40:47
why,
40:47
but
40:47
you
40:48
go,
40:48
wow,
40:48
this
40:48
pops.
40:49
People
40:49
say
40:49
I
40:49
light
40:50
up
40:50
the
40:50
space,
40:50
but
40:50
it's
40:50
really
40:50
my
40:51
forehead.
40:51
Yeah,
40:52
it's
40:52
all
40:53
about
40:53
light
40:53
reflection.
40:54
Yeah,
40:54
that's
40:54
right.
40:55
That
40:55
was
40:55
pretty
40:55
good.
40:56
Paulie
40:56
loved
40:57
that
40:57
one.
40:57
That
40:57
was
40:57
my
40:57
favorite.
40:59
Trying
40:59
to
40:59
balance
40:59
out
40:59
my
41:00
hair.
41:00
Yeah,
41:00
yeah.
41:04
You
41:04
do
41:05
you
41:05
own
41:05
a
41:06
flare
41:06
on
41:07
the
41:07
screen?
41:10
That
41:10
was
41:11
lens
41:11
flare.
41:11
Okay.
41:14
It's
41:15
off
41:15
my
41:15
Teeth.
41:17
And
41:18
that's
41:18
the
41:18
fun
41:18
part
41:18
right
41:19
now
41:19
is,
41:19
is
41:19
that
41:19
you
41:20
can
41:20
sit
41:20
here
41:20
and
41:20
design.
41:21
Let's
41:21
say
41:21
you're
41:21
doing
41:22
a
41:22
great
41:22
room.
41:23
Yep.
41:23
And
41:23
you've
41:24
got
41:24
that
41:24
outdoor
41:24
space.
41:25
You
41:25
can
41:25
put
41:25
in
41:26
the
41:26
big
41:27
nanowall
41:28
style
41:28
doors
41:28
that
41:29
open
41:29
up.
41:29
You
41:30
can
41:30
take
41:30
that
41:30
kitchen
41:31
and
41:31
take
41:31
it
41:32
all
41:32
the
41:32
way
41:32
out
41:32
to
41:32
the
41:32
pool.
41:33
Same
41:33
material.
41:33
Same
41:34
material.
41:34
Same
41:35
material.
41:35
And
41:35
then
41:35
take
41:35
it
41:35
up
41:36
an
41:36
outdoor
41:36
fireplace,
41:39
bring
41:39
it
41:39
up
41:39
onto
41:39
the
41:39
countertop.
41:40
So
41:40
very
41:40
sleek,
41:41
modern
41:41
looks.
41:42
Or
41:42
much
41:42
more
41:43
traditional.
41:44
But
41:44
connecting
41:44
those
41:45
indoor
41:45
outdoor
41:45
spaces
41:46
is
41:46
really
41:46
where
41:46
the
41:46
technology
41:47
comes
41:47
in.
41:47
Super
41:48
strong
41:49
100
41:49
people
41:50
don't.
41:50
People
41:50
have
41:50
to
41:51
understand
41:51
that
41:51
they
41:51
can
41:51
do
41:51
that.
41:52
And
41:52
we
41:52
have
41:52
to
41:52
get
41:52
that
41:52
message
41:53
across
41:53
both
41:53
through
41:54
our
41:54
visualization,
41:55
our
41:55
websites,
41:56
all
41:56
of
41:56
the
41:57
home
41:57
improvement
41:57
shows
41:58
that
41:58
are
41:58
out
41:58
there.
41:58
We
41:58
have
41:58
to
41:58
make
41:59
sure
41:59
people
41:59
know
41:59
that,
41:59
hey,
41:59
you
42:00
take
42:00
that,
42:00
that
42:00
you
42:00
have
42:01
a
42:01
whole
42:01
space
42:01
outside
42:02
that
42:02
you're
42:02
not
42:02
really
42:02
thinking
42:02
about
42:03
doing
42:03
and
42:03
creating
42:04
something
42:04
that's
42:04
going
42:04
to
42:04
be
42:05
really
42:05
good
42:05
habitat
42:06
for
42:06
your
42:06
family.
42:06
One
42:07
one
42:07
mentality
42:08
to
42:08
think
42:08
about
42:08
is
42:09
it's
42:09
a
42:09
lot
42:09
easier
42:09
to
42:10
take
42:10
an
42:10
outside
42:10
material
42:11
and
42:11
use
42:11
it
42:12
inside
42:12
than
42:12
the
42:12
other
42:12
one
42:12
than
42:13
an
42:13
inside
42:13
material
42:14
outside.
42:15
Because
42:15
outside
42:16
is
42:16
tough.
42:16
There's
42:16
uv,
42:17
there's
42:17
slip
42:17
resistant,
42:18
there's
42:18
temperature
42:18
fluctuations.
42:21
Product.
42:22
That's
42:22
right.
42:22
People
42:22
should
42:23
check
42:23
like,
42:24
oh,
42:24
I
42:24
like
42:24
this.
42:25
And
42:25
it's
42:25
a
42:25
little
42:25
bit
42:26
more
42:26
of
42:26
an
42:26
unorthodox
42:27
utilization
42:27
on
42:27
the
42:28
end.
42:28
You
42:28
can
42:28
use
42:28
any
42:28
of
42:29
that
42:29
stuff
42:29
on
42:29
the
42:29
inside.
42:29
Totally.
42:30
Which
42:30
is
42:30
awesome.
42:31
Yeah.
42:31
Build
42:32
your
42:32
portfolio
42:32
up.
42:33
Agreed.
42:33
Totally
42:33
agree.
42:34
And
42:34
nowadays
42:35
with
42:35
trough
42:35
drains
42:36
and
42:36
things
42:36
that
42:36
you
42:37
can
42:37
have
42:37
custom
42:37
made,
42:38
it
42:38
gets.
42:38
When
42:38
you
42:39
get
42:39
outside
42:39
and
42:39
you're
42:39
like,
42:40
oh,
42:40
I'm
42:40
worried
42:40
about.
42:40
On
42:41
a
42:41
heavy
42:41
rain
42:41
day,
42:41
you
42:42
can
42:42
put
42:42
in
42:42
a
42:42
little
42:43
1
42:43
inch
42:43
or
42:43
2
42:43
inch
42:44
drain
42:44
that
42:45
goes
42:45
all
42:45
along
42:45
the
42:46
front
42:46
of
42:46
the
42:46
the
42:47
space
42:47
as
42:47
you're
42:47
coming
42:48
into
42:48
the
42:48
house
42:48
or
42:48
going
42:49
out
42:49
into
42:49
the
42:49
backyard,
42:49
for
42:50
instance,
42:50
through
42:50
those
42:50
doors,
42:51
you've
42:51
got
42:51
all
42:51
the
42:51
water
42:52
control.
42:52
It's
42:52
just
42:53
beautiful.
42:54
Going
42:54
back
42:54
to
42:54
that
42:55
as
42:55
you
42:55
prep
42:55
for
42:55
a
42:55
job.
42:56
It's
42:56
things
42:56
like
42:56
subfloor
42:57
heating.
42:58
It's
42:58
things
42:58
like
42:59
niche
42:59
lighting.
42:59
It's
42:59
niche
43:00
in
43:00
the
43:00
showers.
43:01
It's
43:01
smaller
43:02
accents
43:03
that
43:04
wow.
43:04
We're
43:05
staying
43:05
at
43:05
a
43:05
hotel
43:05
that
43:05
has
43:06
beautiful
43:07
accent
43:07
lighting
43:07
in
43:07
the
43:08
shower.
43:08
And
43:08
it's
43:08
wow.
43:08
This
43:09
is.
43:09
You
43:09
don't
43:09
really
43:09
think
43:10
about
43:10
it
43:10
until
43:10
you
43:10
have
43:10
it.
43:11
So
43:11
you
43:11
got
43:11
to
43:11
think
43:11
about
43:11
that
43:12
ahead
43:12
of
43:12
time.
43:12
And
43:12
that's
43:13
a
43:13
big
43:13
push
43:13
for
43:13
Daltile.
43:14
Yeah.
43:14
Bringing
43:14
it
43:15
back
43:15
to
43:15
Toilet
43:15
Talk.
43:15
Got
43:15
a
43:16
heated
43:16
toilet
43:16
seat.
43:16
You
43:16
don't
43:17
know
43:17
what
43:17
you're
43:17
missing
43:17
until
43:17
you
43:17
got
43:17
it.
43:18
There's
43:19
Something
43:19
about
43:20
warm
43:20
tile.
43:21
Yeah.
43:21
That
43:21
just.
43:22
You're
43:22
like,
43:23
man,
43:23
you
43:23
can't
43:23
go
43:24
back.
43:24
It
43:24
is.
43:25
I
43:25
was
43:25
so
43:26
in
43:26
my
43:26
bathroom
43:27
at
43:27
home,
43:27
for
43:27
some
43:28
reason,
43:28
I
43:28
have
43:28
it
43:28
on
43:28
a
43:28
timer.
43:29
So
43:29
every
43:29
morning.
43:30
And
43:30
you
43:30
just
43:30
get
43:30
so
43:30
used
43:30
to
43:30
it
43:31
until
43:31
it's
43:31
not
43:31
there.
43:31
I
43:31
don't
43:32
know
43:32
if,
43:32
like,
43:32
a
43:32
breaker
43:33
popped
43:33
or
43:33
something.
43:34
I
43:34
walked
43:34
in
43:34
and
43:34
you're
43:34
just
43:35
like,
43:35
oh.
43:35
Or
43:35
you
43:35
go
43:36
take
43:36
a
43:36
shower
43:36
in
43:36
the
43:36
middle
43:36
of
43:36
the
43:37
day.
43:37
Because
43:37
I
43:37
have
43:37
mine
43:37
running
43:38
all
43:38
day.
43:38
I
43:38
have
43:38
it
43:38
in
43:38
the
43:38
morning.
43:39
The
43:39
evenings
43:39
come
43:39
in
43:39
the
43:39
middle
43:39
of
43:40
the
43:40
day,
43:40
and
43:40
you're
43:40
like,
43:41
oh,
43:41
man.
43:42
Wow.
43:42
One
43:42
of
43:43
the
43:43
most
43:43
floor
43:43
is
43:43
the
43:44
same
43:44
temperature
43:44
as
43:44
a
43:44
room.
43:45
What's
43:45
going
43:45
on?
43:45
One
43:45
of
43:45
the
43:46
most
43:46
luxurious
43:46
things
43:47
I
43:47
think
43:47
that
43:47
you
43:47
could
43:47
put
43:47
in
43:48
a
43:48
new
43:48
remodel,
43:48
especially
43:49
for
43:49
a
43:49
bathroom
43:49
room,
43:50
is
43:50
heat
43:50
your
43:51
shower
43:51
seat.
43:52
Yes.
43:52
Under
43:53
the
43:53
tile,
43:53
there's
43:54
something
43:54
like,
43:54
subconsciously
43:55
brace
43:55
yourself.
43:56
It's
43:56
like
43:56
when
43:56
you
43:56
get
43:56
in
43:56
the
43:56
shower
43:57
and
43:57
you're
43:57
like.
43:57
You
43:57
stay
43:57
and
43:58
you're,
43:58
like,
43:58
feeling
43:58
the
43:58
water.
43:58
Feeling
43:59
the
43:59
water
43:59
until
43:59
it's
43:59
good
44:00
enough
44:00
to
44:00
just
44:00
swoop
44:01
in.
44:01
But
44:02
then
44:02
you
44:02
have
44:02
the
44:02
same
44:02
thing.
44:03
Like,
44:03
if
44:03
you're
44:03
like,
44:03
okay,
44:04
for
44:04
the
44:04
ladies,
44:04
if
44:04
they're,
44:04
like,
44:05
sitting
44:05
down
44:05
to
44:05
shave
44:05
or
44:05
something,
44:06
shower
44:07
or
44:07
something
44:07
like.
44:07
That,
44:07
you're
44:07
gonna
44:08
sit
44:08
down
44:08
for
44:08
a.
44:08
Minute
44:08
or
44:08
try
44:09
to
44:09
hit
44:09
the
44:09
water
44:09
on
44:09
it
44:09
until
44:10
it's
44:10
warm
44:10
enough,
44:10
and
44:10
then
44:10
you
44:10
touch
44:11
your
44:11
back.
44:11
But
44:11
just
44:12
the
44:12
same
44:12
thing
44:12
you
44:12
can
44:13
do
44:13
with
44:13
radiant
44:13
flooring.
44:14
You
44:14
can
44:14
bring
44:14
it
44:14
up
44:14
on
44:15
that
44:15
shower
44:15
side,
44:15
seating
44:15
that
44:16
back.
44:16
And
44:16
it
44:17
is
44:17
revolutionary.
44:18
Yes.
44:19
And
44:19
not
44:19
that
44:19
much
44:19
more
44:19
money
44:20
when
44:20
you
44:20
do
44:20
it
44:21
ahead
44:21
of
44:21
time.
44:21
It's
44:21
not
44:21
the
44:21
thing.
44:22
Yeah,
44:22
just.
44:22
You've
44:23
already
44:23
said
44:23
forethought.
44:23
That's
44:23
exactly.
44:24
You've
44:24
already
44:24
got
44:24
the
44:24
power
44:25
in
44:25
the
44:25
room
44:25
to
44:25
do
44:25
that.
44:25
That's
44:26
exactly
44:26
right.
44:26
It's
44:26
already
44:26
there.
44:27
And
44:27
it's
44:27
so
44:27
simple,
44:28
and
44:28
it's
44:29
a
44:29
great
44:29
way.
44:29
And
44:29
I
44:29
found
44:30
actually
44:30
a
44:30
solution
44:31
today
44:31
at
44:31
the
44:32
show
44:33
for
44:34
tile
44:34
floors.
44:35
Great
44:35
example.
44:35
So
44:36
this
44:36
happened
44:37
at
44:37
my
44:37
house.
44:37
You
44:37
have
44:38
the
44:38
air
44:38
coming
44:38
in
44:39
for
44:39
the
44:39
fan
44:39
underneath
44:40
the
44:40
door.
44:40
Right.
44:41
So
44:41
in
44:41
my
44:42
house,
44:42
the
44:42
tile
44:42
floor
44:42
in
44:43
the
44:43
first
44:43
two
44:43
or
44:43
three
44:44
feet
44:44
of
44:45
the
44:45
space
44:45
was
44:46
colder
44:46
because
44:46
I
44:47
had
44:47
the
44:47
air
44:47
coming
44:47
in
44:47
when
44:48
the
44:48
fan
44:48
was
44:48
on.
44:49
So
44:49
it
44:49
was
44:49
super
44:49
cooling.
44:50
That
44:50
tile
44:50
floor
44:50
area.
44:51
I
44:51
found
44:51
a
44:51
door
44:52
company
44:52
that.
44:52
And
44:53
we
44:53
actually.
44:53
I
44:53
just
44:53
put
44:53
the
44:53
door
44:54
in
44:54
a
44:54
few
44:54
months
44:54
ago
44:54
at
44:55
my
44:55
house
44:55
here
44:55
at
44:56
the
44:56
show,
44:56
and
44:56
it
44:57
has
44:57
a
44:57
groove
44:58
in
44:58
the
44:59
door
44:59
so
44:59
the
44:59
air
45:00
comes
45:00
through
45:00
50
45:00
CFM
45:01
comes
45:01
through
45:01
the
45:01
door
45:02
through
45:02
the
45:02
decorative
45:03
groove.
45:03
So
45:04
now
45:04
your
45:04
whole
45:04
tile
45:05
floor
45:05
feels
45:05
heated.
45:06
So
45:06
you
45:06
don't
45:06
have
45:06
to
45:07
worry
45:07
about
45:07
that
45:07
cold
45:08
spot
45:08
walking
45:08
in.
45:08
That's
45:09
pretty
45:09
cool.
45:09
Yeah.
45:09
That
45:10
and
45:10
the
45:10
air
45:11
exchange
45:11
just
45:11
between
45:12
rooms
45:12
is
45:12
becoming
45:12
so
45:13
much
45:13
more
45:13
important.
45:14
There's
45:14
a
45:14
lot
45:15
more
45:15
of
45:15
the
45:16
heat
45:16
pump
45:16
technology
45:17
with
45:18
heating
45:18
and
45:18
cooling
45:18
systems,
45:19
and
45:19
even
45:19
water
45:20
heating
45:20
is
45:20
all
45:21
moving
45:21
towards
45:21
heat
45:21
pump
45:22
technology,
45:22
which
45:23
requires
45:23
basically
45:24
air
45:24
movement.
45:25
And
45:25
if
45:25
you
45:25
don't
45:26
have
45:26
enough
45:26
volume
45:26
of
45:26
air,
45:26
you
45:27
have
45:27
to
45:27
share
45:28
it
45:28
between
45:28
rooms.
45:29
So
45:29
these
45:29
types
45:29
of
45:29
doors
45:30
with
45:30
ventilation.
45:30
Ventilation
45:31
built
45:31
in.
45:31
It's
45:31
a
45:31
big
45:31
deal.
45:32
And
45:32
it
45:32
looks
45:32
beautiful.
45:33
And
45:33
the
45:33
cool
45:33
thing
45:33
is,
45:34
too,
45:34
is
45:34
it's
45:34
quieter
45:35
than
45:35
a
45:35
solid
45:35
cold
45:35
door
45:36
because
45:36
they
45:36
designed
45:37
it
45:37
like
45:37
a
45:37
muffler
45:38
so
45:38
it
45:38
keeps
45:38
sound
45:39
from
45:39
going
45:39
through.
45:40
And
45:40
I'm
45:40
like,
45:40
okay,
45:41
you
45:41
solved
45:41
that
45:41
tile
45:41
problem
45:42
in
45:42
the
45:42
bathroom
45:44
in
45:44
there.
45:44
Yeah.
45:44
You
45:44
got
45:44
a
45:44
bonus.
45:45
Yeah,
45:45
absolutely.
45:46
Great.
45:47
So
45:47
that's
45:47
the
45:47
cool
45:48
part,
45:48
is
45:48
how
45:48
companies
45:49
are
45:49
coming
45:49
together
45:50
to
45:51
fix
45:51
some
45:51
of
45:51
those
45:52
inherent
45:52
issues
45:52
that
45:53
we
45:53
ran
45:53
into
45:54
in
45:54
spaces
45:55
that
45:55
you
45:55
just
45:55
accepted.
45:56
Went
45:56
well.
45:56
Yeah.
45:56
There's
45:57
air
45:57
coming
45:57
in.
45:57
That's
45:57
just
45:57
going
45:58
to
45:58
happen
45:58
there
45:58
too.
45:59
Oh,
45:59
no.
45:59
We
46:00
got
46:00
to
46:00
solve
46:00
now.
46:00
Yeah.
46:00
100%.
46:01
I
46:01
love
46:01
that.
46:01
This
46:02
is,
46:02
I
46:02
think
46:02
this
46:02
is
46:03
one
46:03
of
46:03
the
46:03
biggest
46:03
things
46:04
I
46:04
love
46:04
about,
46:04
you
46:05
know,
46:05
these
46:05
types
46:05
of,
46:06
this
46:06
type
46:06
of
46:06
media,
46:07
the
46:07
podcast,
46:07
where
46:07
it's
46:08
like,
46:08
where
46:08
else
46:08
are
46:08
people
46:08
going
46:09
to
46:09
hear
46:09
this
46:09
type
46:09
of
46:09
stuff
46:09
until
46:10
you've
46:10
done
46:10
it
46:10
wrong?
46:11
Yeah.
46:12
And
46:12
then
46:12
you
46:12
paid
46:12
for
46:12
it.
46:12
Now
46:13
you're
46:13
like,
46:13
expert
46:14
then,
46:14
you
46:14
know,
46:15
but
46:15
like,
46:15
this
46:15
is
46:15
where
46:15
you
46:15
get
46:16
that.
46:16
Listen
46:17
to
46:17
stuff
46:17
like
46:17
this
46:17
and
46:18
you
46:18
just
46:18
learn
46:18
and
46:19
absorb
46:19
so
46:20
many
46:20
things
46:20
that
46:21
you
46:21
might
46:21
not
46:21
know
46:21
it
46:22
even
46:22
existed.
46:22
Research,
46:23
ask
46:24
questions,
46:24
talk
46:25
to
46:25
friends.
46:25
What
46:25
worked,
46:26
what
46:26
didn't
46:26
work,
46:26
what
46:26
would
46:26
you
46:27
do
46:27
different
46:27
on
46:27
your
46:27
next
46:27
install,
46:28
your
46:28
next
46:28
project,
46:29
your
46:29
next
46:29
remodel.
46:29
Yeah,
46:30
that's
46:30
stuff
46:30
will
46:30
pay
46:30
off.
46:31
And
46:31
it's
46:31
great
46:31
in
46:31
here
46:32
because
46:32
we've
46:32
got
46:32
so
46:32
many
46:33
trades
46:33
people,
46:33
designers,
46:34
contractors,
46:35
builders,
46:35
everybody's
46:36
in
46:36
here.
46:37
And
46:37
the
46:37
collaboration
46:38
in
46:38
this
46:38
building.
46:39
And
46:39
then
46:39
they
46:39
get
46:40
to
46:40
come
46:40
in
46:40
here
46:40
and
46:40
see
46:41
the
46:41
new
46:42
styles.
46:42
The
46:42
beautiful
46:42
floor.
46:43
People
46:43
come
46:43
in
46:43
and
46:43
go,
46:43
that's
46:44
a
46:44
beautiful
46:44
marble
46:44
floor.
46:44
And
46:45
you
46:45
go,
46:45
porcelain.
46:47
Exactly.
46:48
I
46:48
think
46:48
one
46:49
thing
46:49
that
46:49
I
46:49
love
46:49
about
46:50
what
46:50
we're
46:50
seeing
46:50
here
46:51
and
46:51
what
46:51
I'm
46:51
looking
46:51
for
46:51
as
46:51
I
46:51
walk
46:52
around
46:52
the
46:52
floor
46:52
is
46:52
also
46:53
product
46:53
availability.
46:54
Yeah.
46:54
I
46:55
think
46:55
I,
46:55
I.
46:56
Earlier
46:56
this
46:56
year,
46:56
I
46:56
was
46:57
at
46:57
the
46:57
Consumer
46:57
Electronics
46:58
show,
46:58
and
46:59
as
46:59
much
46:59
as
46:59
I
46:59
love
46:59
it,
47:00
it's
47:00
turned
47:01
into
47:01
such
47:01
a
47:01
concept
47:02
car
47:02
scenario
47:02
that
47:04
75%
47:04
of
47:05
what's
47:05
there
47:05
that
47:05
you're
47:05
like,
47:05
that's
47:05
cool.
47:06
Never
47:06
even
47:06
gets
47:06
made.
47:07
No.
47:07
Or
47:07
it
47:08
gets
47:08
made
47:08
in
47:08
such
47:08
a
47:08
small
47:09
quantity.
47:09
That
47:09
it
47:09
becomes
47:10
not
47:10
practically
47:11
available.
47:12
This
47:12
is
47:12
another
47:12
thing
47:13
that
47:13
I
47:13
think
47:13
everyone
47:14
should
47:14
be
47:14
looking
47:14
at.
47:14
And
47:15
whether
47:15
it's
47:15
brand
47:16
leading
47:16
or
47:17
just
47:17
you
47:17
do
47:17
enough
47:18
research
47:18
to
47:18
understand
47:19
stock
47:19
volumes,
47:20
you
47:20
need
47:20
to
47:21
start
47:21
with
47:21
where
47:22
you
47:22
can
47:22
actually
47:23
get
47:23
stuff.
47:23
Yeah.
47:24
And
47:24
so
47:24
you
47:24
can
47:24
fall
47:24
in
47:24
love
47:25
with
47:25
something
47:25
and
47:25
it
47:25
might
47:26
not
47:26
be
47:26
available
47:26
for
47:26
eight
47:27
months.
47:28
That's
47:28
one
47:28
thing,
47:28
Patrick,
47:28
that
47:29
you
47:29
and
47:29
this
47:29
team
47:29
does
47:29
so
47:30
well.
47:30
What
47:30
you
47:30
are
47:30
showing.
47:31
You
47:31
can
47:31
go
47:32
get
47:32
it.
47:32
Yeah.
47:32
We
47:32
don't.
47:33
Yeah.
47:33
And
47:33
it's.
47:34
And
47:34
it's
47:34
available
47:34
in
47:34
enough
47:35
quantity
47:35
to
47:35
where
47:36
you're
47:36
not.
47:36
You're
47:36
not
47:36
dying.
47:37
To
47:37
your
47:37
point,
47:38
there
47:38
are
47:38
strategies
47:38
where
47:39
people,
47:39
CES
47:40
does
47:40
that.
47:40
Christian
47:40
Real
47:40
Chronic
47:40
show
47:41
does
47:41
that,
47:41
where
47:41
they
47:41
push
47:41
something
47:42
out
47:42
there.
47:42
Let's
47:43
gauge
47:43
the
47:43
reaction
47:44
at
47:44
the
47:44
show
47:44
and
47:44
then
47:45
decide
47:45
a
47:45
path
47:45
forward.
47:46
I
47:46
call
47:46
them
47:46
design
47:46
hand
47:47
grenade.
47:47
They
47:47
throw
47:48
it
47:48
over
47:48
there
47:48
and
47:48
go,
47:48
let's
47:48
see
47:48
what
47:49
happens.
47:49
Yep.
47:49
And
47:49
I
47:49
think
47:50
on
47:50
this
47:50
floor,
47:50
I
47:50
think
47:50
there's
47:50
a
47:51
lot
47:51
of
47:51
people
47:51
that
47:51
do
47:51
that.
47:51
And
47:52
when
47:52
we
47:52
launch
47:52
a
47:52
product,
47:53
we're
47:53
behind
47:53
the
47:53
product,
47:54
and
47:54
we're
47:54
going
47:55
to.
47:55
We're
47:55
going
47:55
to
47:55
stock
47:55
it,
47:55
we're
47:55
going
47:56
to
47:56
inventory,
47:56
we're
47:56
going
47:56
to
47:56
merchandise
47:57
it,
47:57
we're
47:57
going
47:57
to
47:57
make
47:57
it
47:57
available
47:58
to
47:58
whatever
47:59
project
47:59
needs
47:59
that
48:00
product.
48:00
And
48:00
what's
48:01
great
48:01
is,
48:01
Chip,
48:01
you're
48:02
down
48:02
in
48:02
Georgia,
48:03
I'm
48:03
in
48:03
Oregon.
48:04
Yep.
48:04
And
48:05
we
48:05
can
48:05
go
48:05
down
48:05
to
48:06
our
48:06
local
48:06
showroom
48:07
and
48:07
see
48:07
it
48:07
right
48:07
there.
48:07
That's
48:08
exactly
48:08
right.
48:08
That's
48:08
right.
48:08
You
48:09
know,
48:09
and
48:09
it's
48:09
available
48:09
like
48:10
that
48:10
across
48:10
the
48:10
United
48:10
States,
48:11
which
48:11
is
48:11
awesome.
48:11
Yeah.
48:11
And
48:11
that's
48:12
not
48:12
as
48:12
normal
48:12
as
48:12
people
48:13
might
48:13
think.
48:13
It's
48:13
a.
48:13
It
48:13
takes
48:14
a
48:14
huge
48:14
commitment
48:14
from
48:15
the
48:15
brand
48:15
to
48:15
make
48:15
that
48:15
happen.
48:16
It
48:16
does.
48:16
And
48:16
we've
48:16
been
48:16
doing
48:17
it
48:17
for
48:17
78
48:17
years.
48:17
Wow.
48:19
78
48:19
this
48:19
month.
48:20
Wow.
48:20
Okay.
48:20
We
48:21
gotta
48:21
have
48:21
a
48:21
big
48:21
80th
48:21
birthday
48:22
party
48:22
here.
48:22
We
48:22
do.
48:22
For
48:23
sure.
48:23
For
48:23
sure.
48:24
Maybe
48:24
William
48:24
will
48:24
come.
48:25
Yeah.
48:25
See?
48:25
What
48:26
do
48:26
you
48:26
do
48:26
for
48:26
what.
48:26
What
48:27
do
48:27
you
48:27
do
48:27
for
48:27
80
48:27
years?
48:28
What
48:28
is
48:28
80?
48:28
What
48:28
is
48:29
80?
48:29
What
48:29
is
48:29
eighty?
48:29
I
48:30
don't
48:30
know.
48:30
We're
48:30
at
48:30
the.
48:30
Get
48:30
a
48:31
checker
48:31
on
48:31
that.
48:31
We
48:31
probably
48:31
need
48:32
jello.
48:36
Does
48:37
that
48:37
edit
48:37
button
48:37
work?
48:38
Yeah.
48:38
Trending.
48:38
Trending.
48:39
I'll
48:39
fix
48:39
it
48:39
in
48:39
post.
48:40
I'll
48:40
fix
48:40
it
48:40
in
48:40
post.
48:41
Oh,
48:42
gosh.
48:42
I
48:42
love
48:42
it.
48:43
I
48:43
love
48:43
it.
48:43
So
48:43
I
48:44
wanted.
48:44
Before
48:44
we
48:44
run
48:44
out
48:45
of
48:45
time,
48:45
I
48:45
want
48:45
to
48:45
make
48:46
sure
48:46
that
48:46
we
48:46
talk
48:46
about
48:47
all
48:47
the
48:47
different
48:48
stuff
48:48
in
48:48
here.
48:48
But
48:49
I
48:49
mean,
48:50
from
48:50
tile
48:51
to
48:51
slabs
48:51
to
48:51
all
48:52
of
48:52
this
48:52
stuff,
48:52
it's
48:54
so
48:54
gorgeous,
48:55
so
48:55
beautiful.
48:55
And
48:55
what
48:56
I
48:56
think
48:56
is
48:56
so
48:56
fun
48:56
to
48:56
walk
48:57
into
48:57
a
48:57
booth
48:57
like
48:57
this
48:58
is
48:58
you
48:58
get
48:59
to
48:59
see
48:59
the
48:59
style
48:59
that
49:00
fits
49:00
in
49:01
your
49:01
aspect
49:01
or
49:02
your
49:02
next
49:02
project
49:02
or
49:02
whatever
49:03
you're
49:03
doing.
49:03
Because
49:04
there's
49:04
really
49:05
something
49:05
for
49:05
every
49:06
style.
49:06
In
49:06
here,
49:06
for
49:06
every
49:07
project.
49:07
If
49:07
you
49:07
think
49:08
about
49:08
our,
49:09
we
49:09
read
49:09
our
49:09
business
49:10
three
49:10
ways,
49:11
three
49:11
verticals.
49:11
We
49:12
have
49:12
our
49:12
commercial
49:12
business
49:13
which
49:13
is
49:13
going
49:13
after
49:14
just
49:14
that
49:14
commercial
49:14
business,
49:15
whether
49:15
it's
49:15
restaurants,
49:16
office
49:16
space,
49:17
hotels,
49:17
whatever
49:18
it
49:18
may
49:18
be.
49:18
Then
49:19
you
49:19
have
49:19
our
49:19
new
49:19
construction
49:20
which
49:20
could
49:20
be
49:20
your
49:20
high
49:21
volume
49:21
production
49:22
builders
49:22
to
49:22
your
49:23
high
49:23
volume
49:23
production
49:24
builders
49:24
or
49:24
your
49:24
custom
49:24
home
49:25
builders.
49:25
And
49:25
then
49:25
you
49:25
have
49:26
the,
49:26
the
49:27
largest
49:27
market
49:27
that
49:27
we
49:28
compete
49:28
in
49:28
is
49:28
our
49:28
remodel
49:29
market.
49:29
That's
49:29
your
49:29
dealer
49:30
market,
49:30
your
49:30
kitchen
49:30
and
49:30
bath.
49:31
And
49:31
we
49:31
want
49:31
to
49:31
make
49:31
sure
49:32
we
49:32
have
49:32
products
49:32
as
49:32
a
49:33
company.
49:33
We,
49:33
we
49:33
want,
49:34
want
49:34
a
49:34
box
49:34
of
49:35
tile
49:35
to
49:35
go
49:35
on
49:35
every
49:35
project,
49:36
product,
49:36
project
49:37
that's
49:37
out
49:37
there.
49:37
Yeah.
49:38
So
49:38
when
49:38
we
49:38
launch,
49:39
we
49:39
come
49:39
to
49:40
this
49:40
show,
49:40
we
49:40
want
49:40
to
49:40
make
49:41
sure
49:41
that
49:41
someone
49:41
may
49:41
be
49:41
coming
49:42
just
49:42
for
49:42
slab.
49:43
Yep.
49:43
But
49:43
hey,
49:44
you
49:44
know
49:44
what,
49:44
let's
49:44
talk
49:44
about
49:45
porcelain.
49:45
Because
49:45
really,
49:45
porcelain,
49:46
we're
49:47
not
49:47
going
49:47
anywhere
49:47
with
49:48
our
49:48
quartz
49:48
products
49:48
we
49:48
make
49:49
in
49:49
Dixon,
49:49
Tennessee.
49:50
Yeah.
49:50
But
49:50
porcelain
49:51
panels
49:52
is
49:52
really
49:52
the
49:52
future.
49:52
It
49:53
is,
49:53
it's
49:53
lighter
49:54
now
49:54
that
49:54
your
49:54
labors
49:55
is
49:55
still
49:55
a
49:55
little
49:55
bit
49:56
higher.
49:56
But
49:56
as
49:56
more
49:56
people
49:57
evolve
49:58
to
49:58
using
49:58
it.
49:58
Yeah,
49:59
that
49:59
price
49:59
is
49:59
going
49:59
to
49:59
come
49:59
down.
50:00
That's
50:00
the
50:00
future.
50:01
But
50:01
you
50:01
can
50:02
discuss
50:03
that
50:03
with
50:03
a
50:03
quartz
50:04
customer
50:04
or
50:05
countertop
50:05
customer.
50:05
Say,
50:05
hey,
50:06
you
50:06
know
50:06
what,
50:06
have
50:06
you
50:06
thought
50:06
about
50:07
this?
50:07
Now
50:07
we
50:07
have
50:08
what's
50:08
thicker?
50:09
You
50:09
have
50:09
a
50:09
veins
50:10
through
50:10
technology
50:11
that
50:11
really
50:11
is
50:11
going
50:11
to
50:11
help.
50:12
Same
50:12
thing
50:12
with
50:12
tile.
50:13
You
50:13
may
50:13
be
50:13
just
50:13
thinking,
50:13
I'm
50:14
just,
50:14
I'm
50:14
a
50:14
kitchen
50:14
bath
50:15
person.
50:15
I
50:15
just
50:15
do
50:15
backsplashes
50:16
and
50:16
cabinets.
50:17
You
50:17
know
50:17
what,
50:17
someone's
50:18
going
50:18
to
50:18
put
50:18
something
50:18
on
50:18
the
50:18
floor.
50:19
So
50:19
let's
50:19
talk
50:19
about
50:19
how
50:20
we
50:20
can
50:20
put
50:20
that
50:20
into
50:20
your
50:20
showroom.
50:21
So
50:21
we
50:22
look
50:22
at
50:22
everything
50:22
we
50:23
want
50:23
to
50:23
encompass
50:23
it
50:23
and
50:23
then
50:24
we
50:24
put
50:24
some
50:24
products
50:24
out
50:24
there
50:25
and
50:25
it's
50:25
like
50:25
a
50:25
little
50:25
bit
50:25
of
50:26
an
50:26
apple
50:26
aspirational
50:26
like,
50:27
all
50:27
right,
50:27
you
50:27
know
50:27
what?
50:27
I
50:28
can
50:28
do
50:28
pink.
50:29
Yeah,
50:29
I
50:29
can
50:29
do
50:29
it.
50:30
And
50:30
so
50:30
that's
50:30
what
50:30
we're
50:30
trying
50:31
to
50:31
capture
50:31
here
50:31
is
50:31
to
50:31
make
50:32
sure
50:32
everybody
50:33
knows
50:33
that
50:33
what
50:33
they
50:34
want
50:34
to
50:34
accomplish,
50:34
how
50:35
they
50:35
want
50:35
to
50:35
build
50:35
their
50:35
business
50:36
to
50:36
satisfy
50:36
whatever
50:37
customer
50:37
they're
50:37
working
50:38
with,
50:38
they
50:38
get
50:38
the
50:38
product
50:39
they're
50:39
looking
50:39
for.
50:40
That
50:40
simple.
50:41
What
50:41
I'd
50:41
take
50:41
away
50:42
from
50:42
this
50:42
is
50:43
that
50:44
I
50:44
think
50:45
any
50:45
project
50:45
anybody
50:46
does,
50:46
one
50:46
of
50:46
the
50:46
most
50:47
important
50:47
things
50:47
that
50:47
you
50:48
need
50:48
to
50:48
do
50:48
is
50:48
you
50:48
need
50:48
to
50:49
find
50:49
something
50:49
that
50:50
you
50:50
just
50:50
absolutely
50:51
love.
50:51
You
50:52
need
50:52
a
50:52
product
50:52
that,
50:53
that
50:53
when.
50:54
You
50:54
walk
50:54
in,
50:54
grab
50:54
it
50:54
in
50:54
the.
50:55
Room
50:55
and
50:56
it
50:56
makes
50:56
you
50:56
smile,
50:57
whether
50:58
it
50:58
doesn't
50:58
have
50:58
to
50:58
be
50:59
a
50:59
huge
50:59
bit,
50:59
it
50:59
doesn't
50:59
even
51:00
have
51:00
to
51:00
be
51:00
expensive,
51:00
but
51:00
just
51:01
find
51:01
something
51:02
that
51:02
you're
51:02
just
51:03
kind
51:03
of
51:03
carnally
51:03
attracted
51:04
to
51:04
because
51:05
that
51:05
is
51:06
definitely
51:06
tied
51:07
to
51:07
the
51:07
long
51:07
term
51:08
happiness
51:08
of
51:09
your
51:09
space,
51:09
which
51:10
is
51:10
what
51:10
you're
51:10
gonna
51:10
live
51:10
with.
51:11
And
51:11
what
51:11
I
51:11
will
51:11
say
51:11
is,
51:11
when
51:12
you
51:12
walk
51:12
into
51:12
Daltial,
51:13
there
51:14
is
51:14
no
51:14
shortage
51:15
of
51:15
options
51:16
to
51:16
connect
51:17
with
51:17
you
51:17
on
51:18
that
51:18
kind
51:18
of
51:18
emotional
51:19
excitement.
51:20
And
51:20
again,
51:20
whether
51:21
it's
51:21
the
51:22
pink
51:22
and.
51:22
Or
51:22
whatever,
51:23
we're
51:23
going
51:23
to
51:23
rename
51:23
this
51:23
color.
51:24
Yeah.
51:24
We're
51:24
rebranding
51:25
pink
51:25
for
51:25
here.
51:26
Or
51:26
it's
51:26
one
51:26
of
51:26
the
51:26
big
51:27
porcelain
51:27
slabs.
51:27
Just
51:28
there's.
51:28
It
51:28
is
51:29
just
51:29
a
51:29
candy
51:29
shop.
51:30
Yeah.
51:31
Of.
51:31
Of
51:32
attractiveness
51:33
and
51:33
kind
51:33
of
51:33
this,
51:33
like,
51:34
emotional
51:34
connection
51:35
with
51:35
product.
51:35
Agreed.
51:36
And
51:36
even
51:36
if
51:36
it's
51:36
in
51:36
small
51:37
quantity,
51:37
this
51:38
is
51:38
a
51:38
great
51:38
spot
51:38
to
51:38
look.
51:39
Yeah.
51:39
I
51:39
want
51:40
to
51:40
invite
51:40
our
51:40
audience
51:40
too.
53:04
If
53:05
you
53:05
have
53:05
a
53:05
new
53:05
name
53:06
for
53:06
pink
53:07
or
53:07
mauve,
53:07
head
53:08
over
53:08
to
53:08
the
51:44
website
53:08
around
53:09
the
53:09
house
53:09
online
53:09
dot
53:10
com.
53:10
Send
53:10
it
53:10
in.
53:11
Let's
53:12
post
53:12
this
53:12
up.
53:12
Let's
53:13
see
53:13
what
53:13
people
53:13
think.
53:14
Let's
53:14
have
53:14
a
53:14
little
53:14
fun
53:14
with
53:15
this.
53:15
That's
53:15
right.
53:15
We're
53:16
all
53:16
similarly
53:16
complected.
53:17
Maybe
53:17
we
53:17
should
53:17
call
53:18
it
53:18
like
53:18
the.
53:18
The
53:18
podcast
53:19
crew.
53:20
I
53:20
feel
53:20
like
53:20
that's
53:21
where
53:21
we
53:21
would
53:21
go.
53:22
Two
53:22
days
53:22
in
53:22
South
53:23
Beach.
53:23
That's
53:23
the
53:23
color.
53:25
That's
53:25
right.
53:26
If
53:26
we
53:27
were
53:27
lucky,
53:28
some
53:28
of
53:28
us
53:28
might
53:28
be
53:28
in
53:28
the
53:29
burn
53:29
unit,
53:29
but.
53:29
I
53:29
think
53:30
people
53:30
that
53:30
are
53:30
listening
53:30
can
53:30
do
53:31
better.
53:31
Absolutely.
53:32
Absolutely.
53:32
We
53:33
need
53:33
some
53:33
help,
53:33
folks.
53:33
We
53:33
need
53:34
some
53:34
help.
53:34
Low
53:34
bar.
53:35
Reach
53:35
out.
53:35
Reach
53:35
out.
53:35
I'm
53:36
curious.
53:36
I'm
53:36
curious.
53:37
It'd
53:37
be
53:37
interesting
53:37
to
53:37
see
53:38
what
53:38
they
53:38
come
53:38
back
53:38
with.
53:38
Let
53:38
us
53:38
know.
53:39
Yeah.
53:39
Come
53:39
on,
53:39
guys,
53:39
let's
53:40
do
53:40
this.
53:40
So
53:41
this
53:41
could
53:41
be
53:41
really
53:41
fun.
53:42
And
53:42
the
53:42
cool
53:43
thing
53:43
is
53:43
that
53:43
we're
53:44
talking
53:44
across
53:44
the
53:44
world
53:45
right
53:45
now,
53:45
but
53:45
if
53:45
you're
53:45
in
53:45
the
53:45
United
53:46
States
53:46
here,
53:46
you
53:47
can
53:47
find
53:47
your
53:47
local
53:48
Del
53:48
Tile
53:48
showroom
53:49
around
53:49
the
53:49
corner.
53:49
You
53:49
sure
53:49
can.
53:50
Just
53:50
go
53:50
to
53:50
our
53:50
website
53:50
and
53:51
a
53:51
local
53:51
dealer
53:52
is
53:52
right
53:52
there
53:52
to
53:52
help
53:52
you.
53:53
Yeah.
53:53
And
53:53
whether
53:54
you're
53:54
the
53:54
builder,
53:54
the
53:55
hotel
53:55
builder,
53:56
or
53:56
just
53:56
the
53:56
homeowner
53:57
that's
53:57
trying
53:57
to
53:57
figure
53:57
out
53:57
what's
53:58
going
53:58
on.
53:58
My
53:58
backsplash.
53:59
There's
53:59
an
53:59
answer
53:59
there
54:00
for
54:00
it.
54:00
Yep.
54:00
We've
54:00
got
54:00
a
54:00
product
54:01
for
54:01
you.
54:01
Yeah.
54:02
Even
54:02
for
54:02
a
54:02
treehouse.
54:03
Oh,
54:03
there.
54:03
There's
54:04
going
54:04
to
54:04
be
54:04
so
54:04
much.
54:05
I'm
54:05
so
54:05
excited.
54:05
I
54:06
know.
54:06
I've
54:06
seen
54:06
your
54:06
video.
54:06
You
54:07
walked
54:07
around
54:07
that
54:07
site.
54:07
That's
54:08
going
54:08
to
54:08
be.
54:08
Oh,
54:09
my
54:09
gosh.
54:09
This
54:09
is
54:09
going
54:09
to
54:09
be
54:10
an
54:10
extravaganza.
54:11
I
54:11
have
54:11
put
54:12
placed
54:12
eye
54:12
catching,
54:13
emotionally
54:13
connected
54:14
tile
54:14
in
54:14
almost
54:15
every
54:15
space.
54:15
That's
54:16
awesome.
54:16
So
54:16
it's
54:16
gonna.
54:17
I'm
54:17
gonna
54:17
be
54:17
smiling
54:17
beyond
54:18
ear
54:18
to.
54:18
Ear
54:19
every
54:19
time
54:20
you
54:20
need
54:20
William
54:20
is
54:21
what
54:21
you're
54:21
saying.
54:22
Come
54:22
on
54:22
down
54:23
William
54:23
Williams.
54:24
Bring
54:24
a
54:24
new
54:25
name
54:25
of
54:25
the
54:25
color
54:25
pink.
54:25
Guys,
54:26
do
54:26
we
54:26
miss
54:26
anything
54:26
today?
54:27
We've
54:27
always
54:27
had
54:27
a
54:28
great
54:28
time.
54:28
We
54:28
could
54:28
make
54:28
this
54:29
like
54:29
a
54:29
three
54:29
and
54:29
a
54:29
half
54:30
hour
54:30
show.
54:31
Really
54:31
good
54:31
to
54:32
see
54:32
you
54:32
Eric.
54:32
This
54:33
is
54:33
fantastic.
54:33
Yeah,
54:33
always
54:34
a
54:34
great
54:34
time.
54:34
Time.
54:34
We
54:34
always
54:35
have
54:35
a
54:35
great
54:35
time.
54:35
And
54:36
Patrick,
54:36
where
54:36
do
54:36
people
54:37
find
54:37
you
54:37
guys?
54:37
Our
54:38
website.
54:38
You
54:38
have
54:38
delta.com,
54:40
you
54:40
have
54:40
americanoland.com
54:41
and
54:41
you
54:41
have
54:41
marazi.com.
54:42
so
54:42
wherever
54:43
you,
54:43
whatever
54:43
you
54:43
want
54:43
to
54:43
look
54:44
at,
54:44
find
54:44
us
54:44
and
54:45
we've
54:45
got
54:45
a
54:45
product
54:45
for
54:45
you.
54:46
Thank
54:46
you
54:46
very
54:46
much.
54:47
All
54:47
right
54:47
guys,
54:48
thanks
54:48
for
54:48
doing
54:48
this.
54:49
I'm
54:49
Eric
54:49
G.
54:50
You've
54:50
been
54:50
listening
54:50
to
54:51
around
54:51
the
54:52
house.