Latest / Kickin’ It With KeKe: Life, Love, & MINDSET / Season 8: Episode 11 featuring Author and PR Coach Lilian Sue

Transcript

Season 8: Episode 11 featuring Author and PR Coach Lilian Sue · Kickin’ It With KeKe: Life, Love, & MINDSET

0:03
Speaker 1: Welcome to Kicking In with Kiki. Kicking it you, Ki Ki,
0:14
Speaker 1: kicking it the ki key for a.
0:16
Speaker 2: Little personality, switching up the storyline on God we making
0:20
Speaker 2: your story and one day at the time, how much
0:24
Speaker 2: your problems to the side, enjoy yourself, free your mind.
0:31
Speaker 1: Kicking it with ki Kee.
0:40
Speaker 2: Welcome back to another episode of Kicking In with Kiki, Life,
0:43
Speaker 2: Love and all that other ship. I am your host,
0:45
Speaker 2: Kiki Chanel, Award winning author, lifestyle blogger, and certified mindset
0:50
Speaker 2: and personal growth coach. Today I am joined with a
0:53
Speaker 2: special guest, and you guys know how I like to do.
0:56
Speaker 2: I like to give my guests the opportunity to introduce themselves,
1:00
Speaker 2: So I'm going to turn it over to her. So
1:03
Speaker 2: go ahead, Lillians, go ahead and tell everybody who you
1:05
Speaker 2: are and what you do.
1:08
Speaker 3: Thanks for having me, Kiki. My name is Lilian Sue.
1:12
Speaker 3: I am a multi A board winning author and PR coach.
1:17
Speaker 3: So what I help folks to do establish entrepreneurs and authors.
1:22
Speaker 3: I help them leverage their authentic stories to increase cash
1:27
Speaker 3: flow by getting on stages and getting featured in interviews.
1:32
Speaker 3: So basically building those powerful relationships and building trust with audiences.
1:39
Speaker 3: By getting on these platforms to share their stories and
1:44
Speaker 3: bring in more clients, bring in more book sales, whatever
1:48
Speaker 3: it is that they want to do. I help them
1:52
Speaker 3: build the strategy to get there.
1:55
Speaker 2: I love it, I love you. Thank you for being here.
1:58
Speaker 2: That is amazing that you talk about that because I'm
2:00
Speaker 2: an author as well, and so let's talk about you know,
2:04
Speaker 2: how did you become an author? Let's first and foremost
2:07
Speaker 2: talk about that, Like, when did you publish your first book?
2:10
Speaker 2: How did you know that writing was a part of
2:13
Speaker 2: your purpose.
2:15
Speaker 3: Yeah, let me go back a little bit and just say, like,
2:18
Speaker 3: the first book that I published was published just over
2:22
Speaker 3: a year ago now, but I've actually been into creative
2:28
Speaker 3: storytelling my entire life. So like, initially I was writing
2:34
Speaker 3: a lot of stories, doing a lot of reading as
2:36
Speaker 3: a kid, and I wanted my first career choice was
2:39
Speaker 3: to be a novelist, right, And this was pre self
2:44
Speaker 3: publishing and everything. And my big brother came to me
2:47
Speaker 3: and he was like, you're gonna be starving waiting for publishers. Yeah, right,
2:54
Speaker 3: So he was like, I think you got to figure
2:58
Speaker 3: out some other way to do what it is that
3:01
Speaker 3: you want to do. And that's kind of how I
3:05
Speaker 3: got into running my own business because I thought, you know,
3:08
Speaker 3: I've always loved the marketing side, the storytelling on the
3:11
Speaker 3: marketing side, how about I build a business helping entrepreneurs
3:17
Speaker 3: get their stories out there. So, like that was social
3:22
Speaker 3: media and copywriting initially, like doing it for folks websites
3:27
Speaker 3: and their email campaigns and that kind of stuff. And
3:32
Speaker 3: the PR side didn't come in until later because I
3:35
Speaker 3: had people asking me, hey, is that something you would do?
3:41
Speaker 3: You know, because I have this news that I want
3:43
Speaker 3: to share and I wanted to see if that was
3:45
Speaker 3: something you'd be interested in doing. So I added that
3:49
Speaker 3: to my business and ended up focusing on that exclusively,
3:53
Speaker 3: right and this entire time throughout all that I'm still
3:57
Speaker 3: writing for myself. I'm writing a lot of fans, I'm
4:00
Speaker 3: writing poetry, whatever. And then as I started working with
4:05
Speaker 3: more clients on the coaching side, I had more folks
4:10
Speaker 3: coming to me and saying, hey, would you write a book?
4:14
Speaker 3: Do you have a book? Because like I appreciate following you,
4:18
Speaker 3: I'm learning a lot, but I want to have something
4:21
Speaker 3: that I can actually hold in my hand and flip through,
4:25
Speaker 3: you know, like refer back to if I forget things
4:28
Speaker 3: and all that. So I thought, Okay, let me try it.
4:32
Speaker 3: I've been working with a lot of authors, let me
4:34
Speaker 3: try it, let me see if it's gonna work. And
4:36
Speaker 3: the really funny thing is I was working on the
4:40
Speaker 3: pr book from Christmas of twenty two to Christmas to
4:47
Speaker 3: twenty three, and at the same time I was working
4:52
Speaker 3: on my first adult contemporary romance, Nice. So the plan
4:56
Speaker 3: was I was like, Okay, I'm gonna publish the p
5:00
Speaker 3: Our book first, because that's the professional one, that's the
5:03
Speaker 3: business one. I'm going to self publish it. And what
5:07
Speaker 3: I learned from publishing this book, I'm going to take
5:11
Speaker 3: into publishing my fiction. So you know, last year I
5:16
Speaker 3: went through working with an editor, working with the cover
5:19
Speaker 3: designer who also formatted The Bad Boy, and I published
5:23
Speaker 3: it and like it's gone really really well. Like you know,
5:28
Speaker 3: I wrote it specifically for authors, for entrepreneurs, for small
5:34
Speaker 3: business owners and basically said, hey, you know that giant
5:37
Speaker 3: thing where you always see like celebrities or big companies
5:42
Speaker 3: in the media, you can do it for your business too,
5:46
Speaker 3: And here's how, right right, And I've had entrepreneurs that
5:50
Speaker 3: have bought the book coming back to me and saying
5:54
Speaker 3: I'm going through it a second time and I'm taking
5:57
Speaker 3: notes to really see how I can apply what you've
6:02
Speaker 3: taught me in this book specifically to my business, because
6:06
Speaker 3: I wrote it in a way of like, Okay, as
6:08
Speaker 3: a small business owner, if I've never done any of
6:12
Speaker 3: this stuff before, right, what would I need to know
6:17
Speaker 3: to make it work? Like, in order to even book
6:20
Speaker 3: my first interview, what's all the steps I need to
6:24
Speaker 3: have in place first in order to do that? And
6:28
Speaker 3: I also wrote a specific section on Hey, so if
6:34
Speaker 3: you're looking to send like a pitch to a journalist,
6:38
Speaker 3: here's all the stuff you shouldn't do. And all of
6:41
Speaker 3: this has come from journalists themselves saying like, yeah, don't
6:45
Speaker 3: do that. I'm going to delete your email immediately. Right.
6:49
Speaker 3: So I put all of that stuff in the book too,
6:51
Speaker 3: because I'm like, it's important to show them in addition
6:54
Speaker 3: to what to do what not to do?
6:58
Speaker 2: You know, absolutely, And when I first started, it was
7:04
Speaker 2: just beginning the phase of the self publishing, and I
7:09
Speaker 2: went in blind. You know, I was just fortunate enough
7:12
Speaker 2: to have a couple of people who are authors that
7:14
Speaker 2: published and say, hey, here's some steps that you could take.
7:17
Speaker 2: But for the most part, I got scammed because I
7:20
Speaker 2: did third party publishing and paid for my book to
7:23
Speaker 2: be edited and formatting and the things like that, and
7:26
Speaker 2: got my book back and it was flawed. And I
7:30
Speaker 2: took that as a sign to take a step back,
7:33
Speaker 2: do more research, figure out some more things so that
7:36
Speaker 2: I can help somebody else not go through what I
7:38
Speaker 2: went through. And so let's talk about the importance of
7:42
Speaker 2: paying it forward, like taking all the things that happened
7:45
Speaker 2: to you to give it to someone else so they
7:47
Speaker 2: won't have to go through that. How important is it
7:49
Speaker 2: as far as like growing a brand, business or whatever.
7:53
Speaker 3: Oh absolutely, you know, and like as a woman of
7:58
Speaker 3: color as well. Right, if there's one thing I've noticed
8:02
Speaker 3: especially lately, like I reached out to some other like
8:07
Speaker 3: fellow Asian women who are in business and stuff, and
8:10
Speaker 3: I'm like, where's our people at? Because I walk into
8:13
Speaker 3: a room for a networking thing or sign I signed
8:17
Speaker 3: in on Zoom and I'm like, I'm the only one
8:19
Speaker 3: that looks like me, and you can't tell me that
8:22
Speaker 3: I'm the only one that's in business because I know
8:26
Speaker 3: I'm not right, right, So it also became my mission
8:29
Speaker 3: to be like, you know, figure out why aren't more
8:34
Speaker 3: of us getting out there and sharing our stories. Right,
8:38
Speaker 3: And I realized that so much of it is trauma
8:43
Speaker 3: because for so many of us that were you know,
8:45
Speaker 3: I'm I'm a kid of Boomer immigrants, first generation Canadian, right.
8:50
Speaker 3: So many of us were taught whatever happens at home
8:54
Speaker 3: stays at home, and you don't tell nobody that's your
8:58
Speaker 3: family honor. You place that above everybody else. Right. And
9:02
Speaker 3: I was coming out of a speaking gig one time,
9:06
Speaker 3: and I had a young woman pulled me aside. She
9:08
Speaker 3: was also Chinese, and she said to me, she said,
9:11
Speaker 3: what you said about mindset and being able to deal
9:17
Speaker 3: with your fear and your anxiety and to not let
9:20
Speaker 3: that hold you back from getting out there and telling
9:23
Speaker 3: your story. She says, how do I run the business
9:26
Speaker 3: that I want to run and live the life that
9:30
Speaker 3: I want to live when I'm still living in my trauma?
9:33
Speaker 3: She says, I'm still living at home. So I said
9:36
Speaker 3: to her, I'm like, I'm not a clinical counselor, and
9:40
Speaker 3: I don't call myself a mindset coach, but I will
9:42
Speaker 3: tell you what worked for me. I said, I invested
9:45
Speaker 3: in that kind of help first and foremost, and second,
9:49
Speaker 3: when I could I got out of there. So it's
9:52
Speaker 3: one of those things where it's like, it is my
9:54
Speaker 3: mission to really empower people of color, the women of color,
10:01
Speaker 3: especially to get out there to share their stories and
10:03
Speaker 3: show them that hey, there's no shame in this. There
10:07
Speaker 3: is an opportunity for you to inspire other people, and
10:11
Speaker 3: there is an opportunity. There are platforms out there, podcasts,
10:16
Speaker 3: speaking gigs, whatever it is that you're looking for, where
10:21
Speaker 3: you'll reach other women of color just like you who
10:25
Speaker 3: want to be like, hey, I want to break out
10:28
Speaker 3: of this box. I can't. I can't live the life
10:32
Speaker 3: that's been dictated to me anymore because it's killing me.
10:36
Speaker 3: And I knew very early on, like for me, just
10:39
Speaker 3: running a business period made me the black sheep, made
10:44
Speaker 3: me the rebel, made me the escapegoat because nobody got
10:48
Speaker 3: what I was doing. I got no support. So I
10:51
Speaker 3: was like, my life's work has been I got to
10:56
Speaker 3: figure this out and I got to find my people.
11:00
Speaker 3: So doing what I do in empowering so many women
11:05
Speaker 3: to get out there and share their stories and to
11:08
Speaker 3: have that courage and just be like, hey, you know what,
11:11
Speaker 3: it's my story and there's no shame in it I'm
11:15
Speaker 3: doing it because for other people, because I had to
11:18
Speaker 3: do it for myself. I had that come to Jesus
11:22
Speaker 3: moment where I was like, wait a minute, if I'm
11:25
Speaker 3: gonna be coaching folks to do this, I can't show
11:29
Speaker 3: them how to do it if I won't walk the
11:32
Speaker 3: walk myself. So what's blocking me from getting out there
11:38
Speaker 3: and sharing my story on how I got here and
11:43
Speaker 3: the decisions that I made and the things that I
11:46
Speaker 3: went through where it was like, hey, I knew from
11:49
Speaker 3: a like I was what like three four years old
11:52
Speaker 3: when I said I gotta find my people.
11:56
Speaker 2: Mm hm, absolutely, And I love that. And I have
12:02
Speaker 2: a certification in mindset and it starts with your mind.
12:06
Speaker 2: You have to decide that I'm going to get out
12:09
Speaker 2: of my own way and take the steps, and that
12:12
Speaker 2: does mean that you have to invest in that help
12:15
Speaker 2: because if you're stuck, you will never take those steps
12:19
Speaker 2: and get in those spaces that your people are waiting
12:22
Speaker 2: for you. Because everybody's story will be heard by somebody,
12:26
Speaker 2: but you want to make sure that is being told
12:29
Speaker 2: unheard by the people that need it most, because now
12:32
Speaker 2: everybody's going to identify or resonate with your story. And
12:38
Speaker 2: I realized that growing up in where I'm from, because
12:41
Speaker 2: I'm in a small town in Louisiana and we didn't
12:44
Speaker 2: have a lot of people of color in the bookstores
12:46
Speaker 2: and libraries and stuff that I had at school. So
12:50
Speaker 2: when I first saw Terry McMillan's book in my library,
12:54
Speaker 2: I was like, Oh, wow, we are here, we exist,
12:58
Speaker 2: And I just fell in love with storytelling even more
13:02
Speaker 2: because I learned to read at three and my aunt
13:05
Speaker 2: used to take us to the library. So I've always
13:07
Speaker 2: had a thing with words, and becoming an author was
13:10
Speaker 2: in my bones, in my bones, but I always shot
13:14
Speaker 2: away from it because people always wanted me to help
13:18
Speaker 2: them with their trauma, like writing a poem for a
13:20
Speaker 2: funeral or you know, a certain event that they were
13:24
Speaker 2: going through. So I was like, Okay, is this what
13:26
Speaker 2: I'm supposed to be doing? Are my words supposed to
13:29
Speaker 2: only help someone go through their grief? And so, you know,
13:34
Speaker 2: when I started to write, like my first book, I
13:37
Speaker 2: was like, oh wow, this is something that, yes, I
13:42
Speaker 2: can see myself doing. So just to hear you speak
13:45
Speaker 2: passionately about why you started your business and why you
13:49
Speaker 2: wrote the book and why you want to make sure
13:51
Speaker 2: that people of color, Especially women that look like yourself
13:54
Speaker 2: who you know are there but you don't see them
13:56
Speaker 2: in the space, come forth to use their voices. Love that.
14:01
Speaker 2: And you know, what is something else besides making sure
14:05
Speaker 2: that you see people who look like you in those
14:08
Speaker 2: spaces to share their stories. What is something that you
14:11
Speaker 2: do daily to make sure that you keep that mindset
14:16
Speaker 2: of you know, abundance or prosperity or you know, hipping
14:20
Speaker 2: the next person alone? What is something that you do
14:22
Speaker 2: to make sure that you stay grounded in that way?
14:26
Speaker 3: I level with you, Kiki. In my line of work,
14:30
Speaker 3: there's very very few people that do what I do.
14:35
Speaker 3: So most of my colleagues have what I call the
14:38
Speaker 3: agency model, Right, they hire a bunch of people. These
14:42
Speaker 3: folks take care of the clients and everything. They bring
14:45
Speaker 3: in more business and everybody eats. And I decided a
14:49
Speaker 3: long time ago, I said, you know, I can't handle
14:53
Speaker 3: that pressure of being like I'm taking food off my employees.
14:58
Speaker 3: Plates can't handle it. If if we got money, troubles
15:02
Speaker 3: and stuff like that, it's just gonna be me that's affected.
15:05
Speaker 3: I don't want anybody else to have to deal with
15:08
Speaker 3: that and everything. And so when I'm going through it,
15:12
Speaker 3: and I feel stuck and I feel like, man, I'm
15:14
Speaker 3: not where I should be. I always turned to like
15:19
Speaker 3: the meditation, I turned to the self hypnosis. And I
15:23
Speaker 3: remind myself because one of the things like my cousin
15:28
Speaker 3: and I are very very close, and she and I
15:31
Speaker 3: have had this conversation a lot over the year. She
15:34
Speaker 3: used to ask me, She said, Liol, do you want
15:37
Speaker 3: to live this other person's life? Like you see like
15:42
Speaker 3: they're fine, paying their bills, they bought a house, they're
15:45
Speaker 3: doing the international vacation. She said, do you want to
15:49
Speaker 3: live their life and have that job and do everything else?
15:53
Speaker 3: And I said no. So she looked at me and
15:56
Speaker 3: she said, if the answer is no, why you compare.
16:01
Speaker 3: So that's something that I remind myself of on the
16:05
Speaker 3: daily that it's like, hey, very few people do what
16:08
Speaker 3: I do. So knowing that I didn't have somebody to
16:14
Speaker 3: model my business after, right, I didn't have somebody to
16:19
Speaker 3: like be like, hey can I intern with you? Or
16:23
Speaker 3: could I talk to you, or like have somebody as
16:25
Speaker 3: a mentor on like how do I build a business
16:28
Speaker 3: doing this? Nobody? So so much of what I do
16:33
Speaker 3: has been like, hey, how do I figure out this?
16:38
Speaker 3: With help, knowing that even the people that I work with,
16:41
Speaker 3: like my own coaches, they've never seen anybody like me, right,
16:47
Speaker 3: so we're all trying to figure it out together. So
16:49
Speaker 3: I always remind myself when I do like my morning
16:53
Speaker 3: meditation or I do that self hypnosis, that hey, you
16:56
Speaker 3: are where you want to be, and you don't want
17:00
Speaker 3: to go back to that place where you're working with
17:03
Speaker 3: all the wrong types of projects and the wrong people
17:07
Speaker 3: because you're worried about where the money's coming from. You
17:10
Speaker 3: don't want to go back there. So what is meant
17:13
Speaker 3: for me will be mine when I'm ready for it.
17:20
Speaker 2: Wow. I love that what is meant for me will
17:25
Speaker 2: be mine when I'm ready for it. And you have
17:27
Speaker 2: to go. You have to be hungry when when you
17:30
Speaker 2: are growing a business, you have to stay hungry because
17:33
Speaker 2: otherwise you won't eat.
17:35
Speaker 3: And you have to know that not.
17:36
Speaker 2: Everybody can come to the table. It's okay to build tables,
17:39
Speaker 2: it's okay to go sample here and there, but you
17:42
Speaker 2: have to make sure that the meal that you're feeding
17:45
Speaker 2: other people at your table is going to nourish their soul,
17:49
Speaker 2: their mind, and then everything else will flow, especially when
17:54
Speaker 2: your mind is there because without that mind that mindset,
17:58
Speaker 2: you know, we become things that we hold on to subconsciously,
18:02
Speaker 2: or we allow the nay sales to get in our
18:04
Speaker 2: ear and feed us all kind of gibberish that doesn't
18:06
Speaker 2: apply to us, because it's projecting you feel that way
18:10
Speaker 2: about you, and you're trying to make me stop doing
18:12
Speaker 2: what I know that I'm called to do. And that's
18:14
Speaker 2: working because you intimidated that I'm going to be further
18:18
Speaker 2: along than you.
18:20
Speaker 3: Yeah.
18:21
Speaker 2: Oh look, I'm so happy that you are here, Lilian,
18:25
Speaker 2: this has been an amazing conversation. And so I want
18:28
Speaker 2: to talk a little bit about the book. Let's tell
18:30
Speaker 2: the people the name, how they can support and get
18:33
Speaker 2: it and everything like that. I see it in the background,
18:35
Speaker 2: so I know you're you know, you want to talk
18:38
Speaker 2: about this in first because it's the pr side, and
18:40
Speaker 2: then we'll talk about your contemporary romance that you have coming.
18:44
Speaker 2: So just talk about the book. Let's talk about it.
18:47
Speaker 3: Sure, it's called The Powerful Publicity Prescription. You can find
18:53
Speaker 3: it on my website just in Retrospect Writingservices dot com,
18:58
Speaker 3: slash books, or you can grab it on Amazon. And
19:02
Speaker 3: like I mentioned earlier, I wrote it specifically for the authors,
19:08
Speaker 3: the filmmakers, the entrepreneurs, the small business owners, to really
19:11
Speaker 3: understand what is PR, why it's powerful, and how they
19:16
Speaker 3: can make it work for them. Right, So I wrote
19:20
Speaker 3: this book not for every entrepreneur to become their own publicist,
19:25
Speaker 3: but to gain a better understanding about what it is,
19:30
Speaker 3: how it works, so they can advocate for themselves when
19:34
Speaker 3: they do work with somebody, you know, they can make
19:38
Speaker 3: better informed decisions about where my money's going, where my
19:43
Speaker 3: time and energy is going, and is this actually the
19:46
Speaker 3: right direction that I wanted to go because I've talked
19:50
Speaker 3: to so many entrepreneurs and authors that were like, I
19:55
Speaker 3: put down fifteen grand to work with somebody, and they
19:59
Speaker 3: got they got me interviews, like I was on the
20:01
Speaker 3: radio and everything, and they're like, I had fun, but
20:04
Speaker 3: I got zero book sales out of it. And they said,
20:08
Speaker 3: I think I got zero book sales out of it
20:11
Speaker 3: because they never asked me what direction I wanted to
20:17
Speaker 3: take it, and I didn't feel confident enough to tell them, hey,
20:23
Speaker 3: can we do this instead? So with this book, I
20:28
Speaker 3: really wanted to show them like, this is what PR is,
20:35
Speaker 3: these are the different ways you can use it, and
20:37
Speaker 3: this is how you build a campaign, Like even whether
20:41
Speaker 3: you're an author, a filmmaker, a business owner, this is
20:44
Speaker 3: what you need to put into place before you send
20:49
Speaker 3: that first email to say to somebody, this is my story.
20:55
Speaker 3: I understand you're looking for interviews for your podcast. For
20:59
Speaker 3: that matter, you got to know who do I actually
21:03
Speaker 3: want to send these emails out? Too? Right? You got
21:06
Speaker 3: to know what your story is, what are you going
21:09
Speaker 3: to tell people? You got to know what your goals are,
21:12
Speaker 3: like what do you actually want to do with this? Ultimately? Right?
21:15
Speaker 3: Like are you selling tickets to an event? Are you
21:19
Speaker 3: selling books? Are you wanting to bring in more clients
21:22
Speaker 3: into your program? And then you got to look at
21:26
Speaker 3: it the short term and the long term picture. Like
21:28
Speaker 3: if the long term picture is I want to be
21:31
Speaker 3: on stage delivering a keynote at an international conference, but
21:36
Speaker 3: I've never had a speaking gig, how do you work
21:40
Speaker 3: your way up to that? Right? And once you know
21:44
Speaker 3: what your goals are, then you have an idea of
21:47
Speaker 3: like who's your audience, Who are your people and where
21:51
Speaker 3: are they hanging out? Right? Like what events are they
21:53
Speaker 3: going to? What podcasts are they listening to? What are
21:57
Speaker 3: they reading? What websites are they following, where are they
22:01
Speaker 3: getting their info about what you do in your industry,
22:07
Speaker 3: because that's where you need to be featured. Because what
22:11
Speaker 3: you want to do is you want to build these
22:13
Speaker 3: great relationships, right the podcast hosts with the journalists, with
22:19
Speaker 3: the folks running the websites, so that they'll feature you,
22:23
Speaker 3: and you can use that relationship you've built with them
22:26
Speaker 3: as a springboard to get in front of their audiences
22:30
Speaker 3: and be like, this is who I am, this is
22:33
Speaker 3: why I do what I do, and this is how
22:37
Speaker 3: like why it matters to you like that. That's the
22:39
Speaker 3: other part of it. You got to figure out that
22:42
Speaker 3: you know, yes, you're staring, you're sharing your story, but
22:46
Speaker 3: it's not just about you. It's about how somebody can
22:51
Speaker 3: learn from you, Right, Like what is it about your
22:55
Speaker 3: story that's gonna make them sit up and go, Hey,
22:58
Speaker 3: I gotta buy Kiki's book or hey, I got to
23:00
Speaker 3: sign up for her event the next time she's speaking. Right,
23:04
Speaker 3: that is what the book shows you how to do.
23:08
Speaker 3: And then at the end of it, it's like, Okay,
23:13
Speaker 3: you got that interview, it's posted online. Now what Because
23:18
Speaker 3: if you don't promote it properly, it's gonna be like,
23:22
Speaker 3: you didn't do it at all. And I've had people
23:25
Speaker 3: come to me and say, like, I got a bunch
23:28
Speaker 3: and nothing happened. So I asked them, I'm like, well,
23:30
Speaker 3: did you promote it? Did the podcast promote it? Did
23:34
Speaker 3: the person like your publicists promoted And they said no
23:37
Speaker 3: for all three And I'm like, well, why did you
23:39
Speaker 3: do it?
23:39
Speaker 2: Then?
23:41
Speaker 3: You know? So the book really outlines for them the
23:45
Speaker 3: importance of all of these different elements and how to
23:50
Speaker 3: do it, and also some of the tools that you
23:53
Speaker 3: can use to save some time, save some energy, and
23:58
Speaker 3: really kind of streamline the problem because so many people
24:01
Speaker 3: come to me and say like, ah, you know, I
24:03
Speaker 3: don't know how to find the right platforms because there's
24:07
Speaker 3: millions out there. Yeah, how do I start? Right? So
24:11
Speaker 3: I said, if you have no experience with this whatsoever,
24:15
Speaker 3: number one thing you should be doing is going to
24:17
Speaker 3: your own network, because these are folks that are in
24:20
Speaker 3: the same line of work you are. Even if they've
24:24
Speaker 3: never been on a podcast interview, chances are they know
24:27
Speaker 3: somebody who has, or they know somebody who has a
24:29
Speaker 3: podcast that you know you could pitch to, or hey,
24:33
Speaker 3: who knows, maybe they even have their own podcasts. That
24:37
Speaker 3: you could appear on and just take some time getting comfortable. Right.
24:43
Speaker 3: It is one of those things where I say to
24:45
Speaker 3: my clients, like, the more practice you have doing this,
24:48
Speaker 3: the easier it gets, and the more fun you have
24:52
Speaker 3: with it too, because you're just having a conversation with people. Right.
24:56
Speaker 3: So the book is really full of all of these
24:59
Speaker 3: kinds of actionable strategies, practical tips. It's got case studies
25:05
Speaker 3: and success stories in there from my own clients that
25:08
Speaker 3: have worked with me for years and the results that
25:11
Speaker 3: they've kind of been able to get because of our
25:16
Speaker 3: result of working together. And I even kind of break
25:18
Speaker 3: it down and be like, this is the subject line
25:21
Speaker 3: we use for this campaign, and this was the result
25:25
Speaker 3: of it for my clients, you know, to really kind
25:29
Speaker 3: of show people that it's like, hey, it's not just
25:32
Speaker 3: the celebrities and the big companies that are getting featured.
25:36
Speaker 3: It's folks that have businesses just like you that are
25:39
Speaker 3: getting fantastic press, that are winning awards, they're getting sales,
25:45
Speaker 3: they're getting global distribution, and people know their names for
25:50
Speaker 3: their projects because they've gotten out there to share their stories.
25:54
Speaker 2: Absolutely, and I love that and it is so true
25:57
Speaker 2: because when I started the podcast, I didn't know what
25:59
Speaker 2: I was doing, sort of doing COVID because I couldn't
26:02
Speaker 2: see my friends, we couldn't go outside of the house.
26:05
Speaker 2: I was like, Okay, I'm gonna go live on Instagram
26:07
Speaker 2: every Monday night. And the response that I got was
26:10
Speaker 2: so amazing. Because I put myself out there. I've always
26:14
Speaker 2: wanted to be behind the scenes because, believe it or not,
26:17
Speaker 2: I'm an introvert, A big introvert. When I tell people that,
26:20
Speaker 2: they laugh and I'm like, it is true. I have
26:23
Speaker 2: to get to know you and get comfortable for me
26:25
Speaker 2: to open myself up. And the fact that I did that,
26:29
Speaker 2: that just opened up the door for starting my podcast,
26:31
Speaker 2: which led to the magazine. So I am just enjoying
26:35
Speaker 2: the journey. I can tell that you are having fun
26:37
Speaker 2: on your journey as well. We connected on social media.
26:40
Speaker 2: I'm so glad that we did see amazing things that
26:44
Speaker 2: you're doing, So keep doing that.
26:46
Speaker 3: I see you.
26:48
Speaker 2: I'm proud of you, and I know that great things
26:50
Speaker 2: are going to continue to happen. I would definitely be
26:53
Speaker 2: buying a book because I love to support people who
26:55
Speaker 2: are out there trying to make a difference. In this book,
26:58
Speaker 2: I believe that it's a game changer, So you guys,
27:00
Speaker 2: make sure that you go over to her website. That
27:04
Speaker 2: information will be included in the show notes as well
27:07
Speaker 2: as on Amazon. The Powerful Publicity Prescription is the name
27:14
Speaker 2: of the book, The Powerful Publicity Prescription by Lilian Sue
27:21
Speaker 2: and make sure y'all go and get it. But I
27:23
Speaker 2: wanted to talk about something real quick about PR coaching.
27:28
Speaker 2: What is the importance of public relations in growing a
27:32
Speaker 2: successful brand or business in your professional opinion, because a
27:37
Speaker 2: lot of people don't understand that you need to have
27:40
Speaker 2: some type of publicity to grow.
27:46
Speaker 3: I tell you what public relations does that nothing else does.
27:52
Speaker 3: Doesn't matter how active you are on social doesn't matter
27:55
Speaker 3: how many emails you sent out, doesn't matter how many
27:59
Speaker 3: ads you're running online. PR is based on storytelling and
28:06
Speaker 3: building relationships. Why is that powerful Because all of the
28:12
Speaker 3: other disciplines that I mentioned that adds the email, the
28:16
Speaker 3: social media, all of those depend on content coming from you, right,
28:25
Speaker 3: depends on you sharing blog posts, sharing like an email
28:32
Speaker 3: about how your book is on sale, sharing about your event.
28:36
Speaker 3: It all comes from you. You can only grow your
28:41
Speaker 3: audience so big online when all they're hearing from is
28:45
Speaker 3: your voice. Right. But with pr the moment you get
28:51
Speaker 3: on someone else's platform, a couple of things happen. Number One,
28:57
Speaker 3: you're sharing your story with an entire different audience that
29:02
Speaker 3: you didn't have access to previously. Right. Number two, this
29:08
Speaker 3: is content that you're not creating for yourself. It's coming
29:13
Speaker 3: from somebody else on your behalf. And this somebody else
29:19
Speaker 3: has spent months, if not years, building their own reputation
29:27
Speaker 3: by delivering the stories of fantastic entrepreneurs to their audiences. Right.
29:35
Speaker 3: They got skin in the game too by featuring you.
29:39
Speaker 3: That's their reputation on the line too by featuring you.
29:43
Speaker 3: But because that content comes from them, not only is
29:50
Speaker 3: it telling your audience, Hey, it's not just so and
29:55
Speaker 3: so promoting their own stuff anymore. They must you know
30:00
Speaker 3: what they're talking about, because they're featured on these other platforms. Right.
30:04
Speaker 3: And on top of that, this is content that doesn't
30:11
Speaker 3: live on social media. You can keep sharing it for
30:15
Speaker 3: years to come, Like I've got podcasts I did years
30:18
Speaker 3: ago that people still come to me and say, hey,
30:22
Speaker 3: I found out about you because of the chat that
30:25
Speaker 3: you had with so and so that I found on YouTube.
30:29
Speaker 3: And I'm sitting here going like man, that was three
30:31
Speaker 3: years ago, but because it's still up right, that brings
30:37
Speaker 3: in the search volume, that allows people to see who
30:40
Speaker 3: you are, and most importantly, it allows them to hear
30:47
Speaker 3: directly from you in a way that isn't just about
30:51
Speaker 3: advertising or promoting your business. It's about learning who you
30:57
Speaker 3: are behind the business. I say this to entrepreneurs all
31:02
Speaker 3: the time, whether I'm doing a speaking gig or it's
31:05
Speaker 3: my own clients, and I said, you know, I hate
31:07
Speaker 3: to tell you this, but what you do almost doesn't matter.
31:13
Speaker 3: Why because there's thousands of people that do what you do. Yeah,
31:18
Speaker 3: stop hiding behind what you do, because if it's a
31:24
Speaker 3: choice between you and somebody else right next door who
31:30
Speaker 3: does exactly the same thing as you do, but they're
31:34
Speaker 3: willing to come out and talk about Hey, before I
31:38
Speaker 3: started this business, I spent five years living in my car,
31:42
Speaker 3: So I understand what it means for my clients to
31:45
Speaker 3: be at the poverty level. They're gonna go with the
31:49
Speaker 3: guy sharing his story, right because they know he's being authentic,
31:54
Speaker 3: they know he's being real, and they know that, Hey,
31:58
Speaker 3: this resonates with me because they understand what I'm going through.
32:02
Speaker 3: And if they understand what I'm going through. That must
32:06
Speaker 3: mean they understand how to get me out of it.
32:10
Speaker 3: That's going to be something that's gonna separate you from
32:15
Speaker 3: everybody else that does exactly the same thing. So stop.
32:19
Speaker 3: Like I say this to my clients all the time,
32:21
Speaker 3: I said, stop hiding behind what you do or the
32:25
Speaker 3: book that you're releasing. It's like, yeah, the book is
32:29
Speaker 3: why we're going to a podcast that focuses on authors
32:36
Speaker 3: to talk about writing and to talk about your book
32:39
Speaker 3: and everything. But ultimately they want to know why. They
32:44
Speaker 3: want to know the story behind, why'd you write this thing?
32:46
Speaker 3: Why do you ultimately decide to publish it? What do
32:49
Speaker 3: you want people to get out of it? That's what
32:52
Speaker 3: people really want to hear, because if it was just
32:56
Speaker 3: about the book, they could pick it up and read it, right,
33:01
Speaker 3: But they're not gonna do that when there's thousands of
33:05
Speaker 3: other books out there talking about the same stuff and
33:10
Speaker 3: they got limited time, energy, attention span, and money. Right,
33:16
Speaker 3: if they see a bunch of books that are focused
33:18
Speaker 3: on the same subject matter, who do you think they're
33:21
Speaker 3: whose book they're gonna pick up. They're gonna pick up
33:24
Speaker 3: the person that they know because they know them from
33:29
Speaker 3: hearing their story on podcasts, on other interview platforms. Maybe
33:34
Speaker 3: they attended to speak and get that's the power of
33:38
Speaker 3: it that you can't replicate with other forms of marketing.
33:43
Speaker 1: Mhm.
33:44
Speaker 3: I love that.
33:45
Speaker 2: I love that, and thank you for sharing. And I
33:48
Speaker 2: know that this is happen me and I know that
33:51
Speaker 2: it's resonating with some of the some of the listeners
33:53
Speaker 2: here today. So before we get out of here, Lilian
33:57
Speaker 2: uh oh, can you tell everybody how they can follow
34:02
Speaker 2: you on social media? Where do you hang out? If
34:05
Speaker 2: they were wanting to work with you, how can they
34:07
Speaker 2: reach out to you and do so?
34:10
Speaker 3: Yeah, you can follow me on Instagram Lillian Sue pr coach.
34:16
Speaker 3: I'm on there every day, you know, wapping my people up,
34:22
Speaker 3: sharing practical strategies and stuff, talking about the importance of
34:26
Speaker 3: visibility and storytelling. So you can follow me on Instagram.
34:31
Speaker 3: You can find me. I'm doing more on Facebook. It's
34:36
Speaker 3: Lilian dot Sue ninety eight is my profile. You can
34:39
Speaker 3: follow me on there. I'm gonna have some pretty exciting
34:43
Speaker 3: things coming down the pipe with some new offers and
34:48
Speaker 3: stuff like that, so keep an eye out for that.
34:51
Speaker 3: And you can also find me on my website in
34:54
Speaker 3: retrospect Writingservices dot com, send me an email, book, a
34:59
Speaker 3: call you can and send me all the questions that
35:01
Speaker 3: you have about PR and how to make it work.
35:05
Speaker 3: This is a discipline that I really believe everybody should
35:10
Speaker 3: be incorporating into their business. And you can make your work.
35:15
Speaker 3: It's just a matter of figuring out what do you
35:19
Speaker 3: want to do with it, what's the story you want
35:22
Speaker 3: to share? And how are you going to get in
35:24
Speaker 3: front of the audiences, Because there's always a way.
35:29
Speaker 2: Right absolutely, you guys, all of her information would be
35:33
Speaker 2: in the show notes, so there's no excuse. See if
35:35
Speaker 2: it's a white fit, especially if you have a brand
35:39
Speaker 2: or a business that you are wishing to grow. It
35:42
Speaker 2: is not easy, but it is doable. I am living
35:46
Speaker 2: proof that it is. I just I just really believe
35:50
Speaker 2: that it goes with mindset as well. You have to
35:52
Speaker 2: make sure that you believe in yourself enough to take
35:55
Speaker 2: yourself serious enough to invest so that other people will
35:59
Speaker 2: see that you are in the work and take you seriously.
36:03
Speaker 2: It will show as you grow, so make sure that
36:07
Speaker 2: you keep nasiers out of your life. Make sure that
36:09
Speaker 2: you're not one of those people who telling you that
36:11
Speaker 2: you don't deserve it or you don't belong because the
36:14
Speaker 2: negative self talk is very real. But before we get
36:19
Speaker 2: out of here, Lilian, is it any words of encouragement
36:22
Speaker 2: or inspiration that you would like to leave with our
36:24
Speaker 2: listeners today?
36:27
Speaker 3: I don't just say like, keep doing what you do.
36:31
Speaker 3: There's so many of us out there that had to
36:34
Speaker 3: carve out this, like forge our own paths and carve
36:38
Speaker 3: out careers, that ain't have anybody support us because they
36:41
Speaker 3: don't understand what it is that we're trying to build.
36:46
Speaker 3: I say, keep going, you know, keep going, keep putting
36:49
Speaker 3: yourself out there, keep building those relationships, because the most
36:54
Speaker 3: rewarding thing is when you find your people. You know,
36:59
Speaker 3: I feel like I am living proof of that because
37:02
Speaker 3: I spent my life finding my people and to be
37:06
Speaker 3: able to find them personally, professionally, and to have that
37:11
Speaker 3: understanding that like, hey, I may not be doing exactly
37:16
Speaker 3: the same thing you're doing, but I support you in
37:19
Speaker 3: that is the most rewarding thing because that can lead
37:23
Speaker 3: to collaborations. Right, you can blow it up into a
37:28
Speaker 3: community so many different events. It transcends like geography. You
37:33
Speaker 3: could be doing this with folks in Australia in the UK,
37:37
Speaker 3: Like that's what it really means to build a community
37:42
Speaker 3: and to help uplift each other and really step into
37:45
Speaker 3: our fullest power. Right because especially as women of color,
37:49
Speaker 3: I mean, this is our time. Don't be putting it off.
37:53
Speaker 3: This is our time to rise and to get out
37:57
Speaker 3: there and to not be a shape anymore about like
38:03
Speaker 3: this is who I am and this is what I
38:05
Speaker 3: stand for. The time is now, The time is now.
38:10
Speaker 2: That was amazing, So Lilian, thank you so much for
38:14
Speaker 2: being here today kicking it with me. It has been
38:16
Speaker 2: a pleasure. Indeed, until next time, guys, thank you for
38:21
Speaker 2: listening to another episode of Kicking It with Kiki, Life,
38:24
Speaker 2: love and all that other shit. I am back every
38:26
Speaker 2: Thursday with a new episode. You make sure that you
38:31
Speaker 2: are living the dream that you are supposed to be living.
38:35
Speaker 2: Make sure that you are being kind to yourself, giving
38:37
Speaker 2: yourself some compassion, and most of all, give yourself grace
38:41
Speaker 2: to know that you won't get it right every day,
38:43
Speaker 2: but just make sure that when you're blessed to see
38:45
Speaker 2: the next day, you try again and keep trying and
38:48
Speaker 2: keep trying. So you, guys, be blessed until next time.
38:52
Speaker 2: Purple hugs later.
38:56
Speaker 1: Checking it with you don't want me doing them