Latest / Making Cents / Why Being a Loyal Customer Costs You Thousands
Transcript
- 0:01Hey,
- 0:01team.
- 0:02Being
- 0:02a
- 0:02good
- 0:02customer
- 0:03is
- 0:03surprisingly
- 0:04expensive.
- 0:05Loyalty,
- 0:06unfortunately,
- 0:08is
- 0:08not
- 0:08rewarded.
- 0:09New
- 0:10customers
- 0:10get
- 0:11the
- 0:11deals,
- 0:12loyal
- 0:12ones
- 0:13get
- 0:13the
- 0:13price
- 0:14creep.
- 0:14And
- 0:15it
- 0:15happens
- 0:15with
- 0:15your
- 0:15power
- 0:16company,
- 0:16your
- 0:17insurer,
- 0:18your
- 0:18bank.
- 0:19Stay
- 0:19longer
- 0:20and
- 0:20you'll
- 0:21probably
- 0:22pay
- 0:22more.
- 0:23Leave
- 0:24or
- 0:24even
- 0:24just
- 0:24threaten
- 0:25to,
- 0:26and
- 0:26suddenly
- 0:26there's
- 0:27a
- 0:27better
- 0:27offer
- 0:28on
- 0:28the
- 0:28table.
- 0:29It's
- 0:29a
- 0:30loyalty
- 0:30tax
- 0:31and
- 0:31most
- 0:31of
- 0:31us
- 0:32are
- 0:32paying
- 0:32it
- 0:32without
- 0:33realizing.
- 0:34So
- 0:35I
- 0:35had
- 0:35a
- 0:35chat
- 0:36to
- 0:36the
- 0:36TVNZ
- 0:37breakfast
- 0:37team
- 0:37about
- 0:38how
- 0:38we
- 0:38can
- 0:38put
- 0:39a
- 0:39stop
- 0:39to
- 0:39it
- 0:39in
- 0:40our
- 0:40own
- 0:40lives
- 0:41and
- 0:41also
- 0:41totted
- 0:42up
- 0:42some
- 0:42of
- 0:42the
- 0:43ways
- 0:43it's
- 0:43costing
- 0:44you.
- 0:44It's
- 0:44a
- 0:45lot,
- 0:46they
- 0:46were
- 0:46nice
- 0:46enough
- 0:46to
- 0:47say.
- 0:47I
- 0:47could
- 0:47also
- 0:48share
- 0:48that
- 0:48chat
- 0:48here
- 0:49with
- 0:49you,
- 0:49so
- 0:50enjoy.
- 0:56We
- 0:56all
- 0:56want
- 0:56to
- 0:56be
- 0:57loyal
- 0:57customers,
- 0:58but
- 0:58is
- 0:58our
- 0:59loyalty
- 0:59getting
- 1:00us
- 1:00anywhere?
- 1:00Some
- 1:00would
- 1:00say
- 1:01no,
- 1:01with
- 1:01many
- 1:01companies
- 1:02creeping
- 1:02in
- 1:02a
- 1:02loyalty
- 1:03tax.
- 1:04So
- 1:04what
- 1:04does
- 1:04this
- 1:04mean
- 1:04and
- 1:05how
- 1:05could
- 1:05it
- 1:05be
- 1:05affecting
- 1:06you?
- 1:06To
- 1:06tell
- 1:06us
- 1:06more
- 1:06is
- 1:07independent
- 1:07financial
- 1:07journalist
- 1:08Frances
- 1:08Cook.
- 1:08Good
- 1:09morning,
- 1:09Frances.
- 1:10What
- 1:10is
- 1:10a
- 1:10loyalty
- 1:11tax?
- 1:11Basically,
- 1:12you've
- 1:12stuck
- 1:12around,
- 1:13you
- 1:13haven't
- 1:13done
- 1:14anything,
- 1:14you've
- 1:14maybe
- 1:14been
- 1:14there
- 1:15for
- 1:15years
- 1:15and
- 1:15everyone
- 1:15else
- 1:15is
- 1:16getting
- 1:16a
- 1:16better
- 1:16place
- 1:16than
- 1:16you
- 1:16are.
- 1:17Where
- 1:18are
- 1:18we
- 1:18getting
- 1:18hit
- 1:18by
- 1:18these,
- 1:19what
- 1:19sort
- 1:19of
- 1:20services?
- 1:21Basically
- 1:22everywhere.
- 1:23But
- 1:23if
- 1:23you're
- 1:23thinking
- 1:23about
- 1:23any
- 1:24of
- 1:24your
- 1:24core
- 1:24bills,
- 1:25anything
- 1:25that
- 1:26sort
- 1:26of
- 1:26sticks
- 1:26around
- 1:26refreshes
- 1:27regularly,
- 1:28that
- 1:28that
- 1:28is
- 1:28where
- 1:28you
- 1:29are
- 1:29most
- 1:29likely
- 1:29to
- 1:30get
- 1:30a
- 1:30loyalty
- 1:30tax.
- 1:31So
- 1:31your
- 1:31power
- 1:32bill
- 1:32is
- 1:32shocking
- 1:33for
- 1:33it.
- 1:33Bank
- 1:34fees,
- 1:34insurance,
- 1:35and
- 1:35it's
- 1:36often
- 1:36these
- 1:36areas
- 1:36of
- 1:36life
- 1:37where
- 1:37we
- 1:37are
- 1:37really
- 1:38struggling
- 1:38with
- 1:39the
- 1:39costs
- 1:40of
- 1:40it.
- 1:40So
- 1:40it
- 1:40really,
- 1:41really
- 1:41adds
- 1:41up.
- 1:42Power,
- 1:43absolute
- 1:44classic
- 1:45one.
- 1:45And
- 1:45power
- 1:45prices
- 1:46have
- 1:46gone
- 1:46up
- 1:4612%
- 1:47just
- 1:47last
- 1:47year,
- 1:4820%
- 1:48over
- 1:48the
- 1:48last
- 1:49two
- 1:49years.
- 1:49So
- 1:49we're
- 1:49really
- 1:49struggling
- 1:50with
- 1:50them.
- 1:50And
- 1:51then
- 1:51the
- 1:52classic
- 1:53thing
- 1:53is
- 1:53if
- 1:54you
- 1:54just
- 1:54go
- 1:54and
- 1:54have
- 1:54a
- 1:55little
- 1:55look@powerswitch.org
- 1:56nz
- 1:57super
- 1:57easy
- 1:57way
- 1:57to
- 1:58compare.
- 1:58The
- 1:59average
- 1:59person
- 1:59there
- 2:00saves
- 2:00$450
- 2:01just
- 2:02by
- 2:02price
- 2:02comparing.
- 2:03That's
- 2:03considerable.
- 2:04Right.
- 2:04We've
- 2:05also
- 2:05got
- 2:05Billy
- 2:05Co
- 2:06nz.
- 2:06You
- 2:06can
- 2:07upload
- 2:07your
- 2:07power
- 2:08bill.
- 2:08They'll
- 2:08give
- 2:08you
- 2:08a
- 2:09personalized
- 2:09comparison.
- 2:10The
- 2:10average
- 2:10person
- 2:11there
- 2:11apparently
- 2:11saves
- 2:11$700
- 2:12a
- 2:12year.
- 2:13It's
- 2:13massive.
- 2:14So
- 2:14there
- 2:14was
- 2:15consumer
- 2:15research
- 2:16out
- 2:17this
- 2:17morning
- 2:17too,
- 2:18showing
- 2:18that
- 2:18more
- 2:18than
- 2:19a
- 2:19million
- 2:19households
- 2:20are
- 2:20likely
- 2:20paying
- 2:20too
- 2:20much
- 2:21for
- 2:21power.
- 2:21So
- 2:21what
- 2:21do
- 2:22they
- 2:22say?
- 2:22Half
- 2:23of
- 2:23the
- 2:23nation's
- 2:24households
- 2:24have
- 2:25stayed
- 2:25loyal
- 2:25to
- 2:25their
- 2:26power
- 2:26provider
- 2:26for
- 2:27at
- 2:27least
- 2:27five
- 2:27years.
- 2:29We
- 2:29just
- 2:29tend
- 2:29not
- 2:29to
- 2:30move.
- 2:30New
- 2:30Zealanders
- 2:31are
- 2:31quite
- 2:32famous
- 2:32for
- 2:32being
- 2:32what
- 2:32they
- 2:33call
- 2:33really
- 2:33sticky
- 2:33customers.
- 2:34So
- 2:34we
- 2:35just
- 2:35tend
- 2:35to,
- 2:35we
- 2:35pick
- 2:36someone
- 2:36we
- 2:36like,
- 2:36we
- 2:37stick
- 2:37around
- 2:37for
- 2:37it.
- 2:37And
- 2:38you
- 2:38would
- 2:38think
- 2:38Right.
- 2:38It's
- 2:39what
- 2:39we
- 2:39know.
- 2:39Right.
- 2:39And
- 2:40it's
- 2:40always
- 2:40been
- 2:40the
- 2:40way.
- 2:41Yeah.
- 2:41And
- 2:42we've
- 2:42got
- 2:42a
- 2:42lot
- 2:42going
- 2:42on
- 2:43in
- 2:43our
- 2:43lives.
- 2:43You
- 2:43know,
- 2:44it's
- 2:44a
- 2:44lot
- 2:44to
- 2:44sit
- 2:44there
- 2:44and
- 2:45price
- 2:45compare
- 2:45in
- 2:45your
- 2:46evening.
- 2:46You'd
- 2:46rather
- 2:46just,
- 2:46you
- 2:47know,
- 2:47zone
- 2:47out
- 2:47in
- 2:47front
- 2:47of
- 2:47the
- 2:47tv.
- 2:48That's
- 2:48fine,
- 2:48I
- 2:48get
- 2:48it.
- 2:49Me
- 2:49too.
- 2:49But
- 2:50it
- 2:50could
- 2:50be
- 2:50costing
- 2:51you
- 2:51thousands
- 2:51of
- 2:51dollars,
- 2:53your
- 2:53insurance
- 2:54as
- 2:54well.
- 2:54Right.
- 2:55So
- 2:56that's
- 2:56another
- 2:56one
- 2:56where
- 2:57they
- 2:57just
- 2:57the
- 2:57exact
- 2:58same
- 2:58coverage.
- 2:59But
- 2:59if
- 2:59you
- 3:00shop
- 3:00around
- 3:00Consumer
- 3:01Inside
- 3:01also
- 3:02looked
- 3:02at
- 3:02that
- 3:02before
- 3:03and
- 3:03it
- 3:03could
- 3:03be
- 3:03a
- 3:04$1,600
- 3:05difference
- 3:05over
- 3:05the
- 3:05course
- 3:06of
- 3:06a
- 3:06year.
- 3:06I
- 3:06mean
- 3:07these
- 3:07are
- 3:07really
- 3:07big
- 3:08costs.
- 3:09What
- 3:09about
- 3:09the
- 3:10upside
- 3:10for
- 3:10loyalty?
- 3:11Is
- 3:11there
- 3:11ever
- 3:12or
- 3:12is
- 3:12that,
- 3:12you
- 3:13know,
- 3:13is
- 3:13there
- 3:13often
- 3:13ever
- 3:14any
- 3:14upside
- 3:15to
- 3:15it
- 3:15for
- 3:15a
- 3:16loyalty
- 3:16card?
- 3:17I've
- 3:18got
- 3:18the
- 3:18card.
- 3:18I
- 3:18must
- 3:18be
- 3:19getting
- 3:19some
- 3:19sort
- 3:19of
- 3:19benefit.
- 3:19No,
- 3:20no,
- 3:21none.
- 3:21It's
- 3:21really
- 3:22annoying.
- 3:22Right.
- 3:23So
- 3:23it
- 3:23tends
- 3:23to
- 3:24be
- 3:24that
- 3:24even
- 3:24when
- 3:24they
- 3:24run
- 3:25these
- 3:25really
- 3:25great
- 3:25deals,
- 3:26that's
- 3:26to
- 3:27attract
- 3:27new
- 3:27customers,
- 3:28some
- 3:29companies,
- 3:29but
- 3:30it
- 3:30is
- 3:30the
- 3:30MIN
- 3:31will
- 3:31let
- 3:32their
- 3:32existing
- 3:32customers
- 3:33know,
- 3:33hey,
- 3:33we've
- 3:33got
- 3:34this
- 3:34new
- 3:34deal
- 3:34and
- 3:34you
- 3:34could
- 3:34switch
- 3:35to
- 3:35it.
- 3:35Mostly
- 3:35they
- 3:36just
- 3:36leave
- 3:36you
- 3:36be.
- 3:36So
- 3:37be
- 3:37attracting
- 3:37all
- 3:37these
- 3:38new
- 3:38people
- 3:38for
- 3:39hundreds
- 3:39of
- 3:39dollars
- 3:40of
- 3:40difference
- 3:41and
- 3:41just
- 3:41leaving
- 3:42their
- 3:42existing
- 3:42customers.
- 3:43If
- 3:43you
- 3:43have
- 3:43had
- 3:44one
- 3:44of
- 3:44your
- 3:44core
- 3:45costs
- 3:45not
- 3:46changed
- 3:46for
- 3:47anything
- 3:47over
- 3:47two
- 3:47years,
- 3:48you
- 3:48almost
- 3:49certainly
- 3:50could
- 3:50be
- 3:50doing
- 3:51better
- 3:51on
- 3:51it
- 3:51and
- 3:52getting
- 3:52a
- 3:52cheaper
- 3:52price.
- 3:54Your
- 3:54bank
- 3:54as
- 3:55well,
- 3:55there's
- 3:56a
- 3:56lot
- 3:56of
- 3:56these
- 3:56old
- 3:57very
- 3:57fee
- 3:57heavy
- 3:58accounts
- 3:58around
- 3:59and
- 3:59that's
- 3:59adding
- 4:00up
- 4:00every
- 4:00single
- 4:01day.
- 4:02Even
- 4:02things
- 4:02like
- 4:03using
- 4:03your
- 4:03Internet.
- 4:04Right.
- 4:04I
- 4:04mean
- 4:04I've
- 4:05had
- 4:05this
- 4:05before
- 4:05where
- 4:05after
- 4:06a
- 4:06few
- 4:06years
- 4:06you
- 4:06look
- 4:06at
- 4:06it
- 4:07and
- 4:07go,
- 4:07man,
- 4:07you
- 4:07know,
- 4:07this
- 4:07is
- 4:07obviously,
- 4:08you
- 4:08know
- 4:08that
- 4:08it's
- 4:09going
- 4:09up
- 4:09because
- 4:09they're
- 4:10sending
- 4:10you
- 4:10the
- 4:10email
- 4:10saying
- 4:10it's
- 4:11gone
- 4:11up
- 4:11a
- 4:11little
- 4:11bit,
- 4:11but
- 4:12actually
- 4:12the
- 4:12services
- 4:13change.
- 4:13Right.
- 4:13So
- 4:14even
- 4:14things
- 4:14like
- 4:14broadband,
- 4:15you
- 4:15might
- 4:15be
- 4:15going
- 4:15to
- 4:16fibre
- 4:16and
- 4:16not
- 4:16realize
- 4:16that
- 4:17all
- 4:17these
- 4:17upgrades
- 4:17have
- 4:17taken
- 4:18place
- 4:18and
- 4:18you
- 4:18could
- 4:18essentially
- 4:19be
- 4:19paying
- 4:20the
- 4:20same
- 4:20or
- 4:20less
- 4:21for
- 4:22better
- 4:22services.
- 4:23Right?
- 4:23Yeah,
- 4:24yeah,
- 4:24exactly.
- 4:25And
- 4:25it's
- 4:25anything
- 4:26that
- 4:26comes
- 4:26out
- 4:26of
- 4:26your
- 4:27bank
- 4:27every
- 4:27single
- 4:27month
- 4:27and
- 4:28you've
- 4:28just
- 4:28signed
- 4:28up,
- 4:29check
- 4:29that.
- 4:29And
- 4:30I
- 4:30know
- 4:30it's
- 4:30a
- 4:30pain
- 4:31to
- 4:31go
- 4:31through
- 4:32and
- 4:32do
- 4:32these,
- 4:32but
- 4:32I
- 4:32think
- 4:33pick
- 4:33one
- 4:33per
- 4:34week
- 4:34and
- 4:35just
- 4:35say
- 4:35I'm
- 4:35just
- 4:35going
- 4:36to
- 4:36pick
- 4:36this
- 4:36one,
- 4:37do
- 4:37a
- 4:37quick
- 4:37price
- 4:38compare
- 4:38and
- 4:38often
- 4:39you'll
- 4:39find
- 4:39out
- 4:39your
- 4:39exact
- 4:40same
- 4:40provider
- 4:41has
- 4:41a
- 4:41cheaper
- 4:41deal,
- 4:42you
- 4:42don't
- 4:42even
- 4:42have
- 4:43to
- 4:43move.
- 4:43Yeah,
- 4:44because
- 4:44that's
- 4:44the
- 4:44thing,
- 4:44isn't
- 4:44it?
- 4:45It's
- 4:45the
- 4:45admin
- 4:45of
- 4:45moving
- 4:46companies
- 4:47and
- 4:47the
- 4:47thought
- 4:48of
- 4:48being
- 4:48on
- 4:48hold
- 4:49with
- 4:49a
- 4:49call
- 4:49for
- 4:50ages,
- 4:51talking
- 4:51to
- 4:51someone
- 4:51in
- 4:52a
- 4:52call
- 4:52centre
- 4:52somewhere
- 4:53else,
- 4:53that's
- 4:53probably
- 4:53the
- 4:54thing
- 4:54that's
- 4:54putting
- 4:54people
- 4:54off,
- 4:54isn't
- 4:55it?
- 4:55Exactly.
- 4:56And
- 4:56you
- 4:56know,
- 4:56you
- 4:56mentioned
- 4:57loyalty
- 4:57cards
- 4:57earlier.
- 4:58I
- 4:58mean,
- 4:58that
- 4:59is
- 4:59a
- 4:59really
- 4:59classic
- 5:00one.
- 5:00They
- 5:00want
- 5:01keep
- 5:01you
- 5:01in
- 5:01the
- 5:01same
- 5:01place,
- 5:01they
- 5:02want
- 5:02to
- 5:02encourage
- 5:02that
- 5:03inertia,
- 5:03they
- 5:03want
- 5:04to
- 5:04keep
- 5:04you
- 5:04shopping
- 5:04with
- 5:05them.
- 5:06And
- 5:06that's
- 5:06why,
- 5:06you
- 5:06know,
- 5:07loyalty
- 5:07cards
- 5:07often
- 5:08mean
- 5:08that
- 5:08you
- 5:08can
- 5:08get
- 5:08the
- 5:09exact
- 5:09same
- 5:09thing
- 5:09even
- 5:10after
- 5:10the
- 5:10loyalty
- 5:10discount
- 5:11has
- 5:11been
- 5:11applied,
- 5:12the
- 5:12exact
- 5:13same
- 5:13thing
- 5:13for
- 5:13cheaper
- 5:14elsewhere.
- 5:14But
- 5:15if
- 5:15you
- 5:15take
- 5:15advantage
- 5:16of
- 5:16the
- 5:16fact
- 5:16that
- 5:16they
- 5:16want
- 5:17to
- 5:17keep
- 5:17you
- 5:17there,
- 5:18you
- 5:18can
- 5:18often
- 5:18say,
- 5:18hey,
- 5:19I
- 5:19found
- 5:19this
- 5:19good
- 5:19deal.
- 5:20Will
- 5:21you
- 5:21match
- 5:21it?
- 5:22And
- 5:22nine
- 5:22times
- 5:23out
- 5:23of
- 5:23ten
- 5:23they
- 5:23will.
- 5:24So
- 5:25it's
- 5:25really
- 5:25worth
- 5:26doing.
- 5:26And
- 5:26I
- 5:26will
- 5:27say
- 5:27with
- 5:27banks,
- 5:27a
- 5:28lot
- 5:28of
- 5:28people
- 5:28are
- 5:28worried
- 5:29about
- 5:29those
- 5:30fees
- 5:30and
- 5:31things
- 5:31that
- 5:31they
- 5:32add
- 5:32up,
- 5:32but
- 5:32they
- 5:32say,
- 5:32oh,
- 5:32I
- 5:32don't
- 5:33want
- 5:33to
- 5:33move
- 5:33all
- 5:33my
- 5:33direct
- 5:33debits.
- 5:34It's
- 5:34a
- 5:34real
- 5:35pain.
- 5:36Get
- 5:36more
- 5:36prestigious.
- 5:38Yes,
- 5:38that
- 5:39too.
- 5:39But
- 5:39you
- 5:40know,
- 5:40open
- 5:40banking
- 5:41means
- 5:41that
- 5:41they
- 5:41can
- 5:41move
- 5:41all
- 5:42that
- 5:42stuff
- 5:42for
- 5:42you.
- 5:42All
- 5:43of
- 5:43your
- 5:43direct
- 5:43debits
- 5:44will
- 5:44come
- 5:44across
- 5:44with
- 5:44you
- 5:45automatically,
- 5:45even
- 5:46if
- 5:46you
- 5:46change
- 5:46banks.
- 5:47So
- 5:48always
- 5:49good
- 5:49advice.
- 5:49Francis
- 5:50Cook,
- 5:50thank
- 5:50you
- 5:50so
- 5:50much
- 5:50for
- 5:51joining
- 5:51us.
- 5:51As
- 5:51always,
- 5:53this
- 5:53podcast
- 5:53can
- 5:54only
- 5:54give
- 5:54you
- 5:54general
- 5:54information
- 5:55about
- 5:55how
- 5:56things
- 5:56work
- 5:57in
- 5:57most
- 5:57situations.
- 5:58It's
- 5:58not
- 5:59individual
- 5:59financial
- 5:59advice.
- 6:00If
- 6:01you're
- 6:01after
- 6:01that,
- 6:01a
- 6:02financial
- 6:02advisor
- 6:03is
- 6:03always
- 6:03the
- 6:03best
- 6:04bet.