412: How to Create a Podcast That Actually Pays Off
Most podcasts never make a dollar.
Not because the host isn’t talented.
Not because their strategy is bad.
But because they quit too soon, or they measure ROI the wrong way.
In this episode, I break down what 11 years of podcasting (and nearly 2 million downloads) have taught me about building a podcast that actually pays off.
The 3 Forms of Podcast ROI
1️⃣ Trust – Deep relational credibility that compounds quietly over time
2️⃣ Longevity – Most quit early; sustainable rhythm wins
3️⃣ Assets – Turn episodes into evergreen SEO infrastructure
Podcasting is not about going viral.
It’s about…
The skinny
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