Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Lego Saved Itself By Selling Bricks
In 2004, Lego was weeks away from bankruptcy. They had overextended into video games and theme parks while ignoring their core product. This episode traces how CEO Jørgen Vig Knudstorp forced a brutal pivot back to the brick, cutting thousands of SKUs and reinvesting in design innovation. We explore the specific operational decisions that turned a near-death experience into the world's most profitable toy company, examining the tension between creative freedom and supply chain discipline.
#LegoGroup #JorgenVigKnudstorp #TurnaroundStrategy #SupplyChainManagement #BrandStorytelling…
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