Ep 107: It's not about you, with Lisa Vanderkwaak
A wonderful brand awareness tactic for your personal branding efforts is to get out and speak. But is everyone cut out to be a speaker?It is an indeed learned and honed craft.The key is to not only refocus your mission to message delivery, but you need to take the focus off of yourself (or even your company, if that is your situation) and place it squarely on the people you're speaking to and what immediate, applicable value they can take away.I know from personal experience, and from preparing C-level executives to do just that, but I want you to meet my friend and now strategic partner from…
The skinny
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