Latest / Wedding Pros who are ready to grow - with Becca Pountney / The truth about getting visible with Renee Dalo

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The truth about getting visible with Renee Dalo · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Truly
• 0:00
  good
• 0:00
  speakers
• 0:01
  know
• 0:01
  that
• 0:01
  it
• 0:02
  is
• 0:02
  not
• 0:02
  about
• 0:02
  them,
• 0:02
  it
• 0:02
  is
• 0:03
  about
• 0:03
  the
• 0:03
  audience.
• 0:03
  It
• 0:04
  is
• 0:04
  about
• 0:04
  being
• 0:04
  of
• 0:05
  service.
• 0:05
  It
• 0:05
  is
• 0:05
  about
• 0:06
  how
• 0:07
  can
• 0:07
  I
• 0:07
  connect.
• 0:09
  I'm
• 0:09
  Becca
• 0:10
  Poutney,
• 0:10
  Wedding
• 0:11
  business
• 0:11
  marketing
• 0:11
  expert,
• 0:12
  speaker
• 0:12
  and
• 0:12
  blogger
• 0:13
  and
• 0:13
  you're
• 0:13
  listening
• 0:14
  to
• 0:14
  the
• 0:14
  Wedding
• 0:14
  Pros
• 0:15
  who
• 0:15
  Are
• 0:15
  Ready
• 0:15
  to
• 0:15
  Grow
• 0:15
  podcast.
• 0:17
  I'm
• 0:17
  here
• 0:17
  to
• 0:17
  share
• 0:18
  with
• 0:18
  you
• 0:18
  actionable
• 0:18
  tips,
• 0:19
  strategies
• 0:20
  and
• 0:20
  real
• 0:20
  life
• 0:20
  examples
• 0:21
  to
• 0:21
  help
• 0:21
  you
• 0:22
  take
• 0:22
  your
• 0:22
  wedding
• 0:22
  business
• 0:23
  to
• 0:23
  the
• 0:23
  next
• 0:23
  level.
• 0:24
  If
• 0:24
  you
• 0:24
  are
• 0:24
  an
• 0:25
  ambitious
• 0:25
  wedding
• 0:25
  business
• 0:26
  owner
• 0:26
  that
• 0:26
  wants
• 0:27
  to
• 0:27
  take
• 0:27
  your
• 0:27
  passion
• 0:28
  and
• 0:28
  use
• 0:28
  it
• 0:28
  to
• 0:28
  build
• 0:28
  a
• 0:29
  profitable,
• 0:29
  sustainable
• 0:30
  business
• 0:30
  doing
• 0:31
  what
• 0:31
  you
• 0:31
  love,
• 0:31
  then
• 0:32
  you're
• 0:32
  in
• 0:32
  the
• 0:32
  right
• 0:32
  place.
• 0:33
  Let's
• 0:33
  get
• 0:33
  going
• 0:34
  with
• 0:34
  today's
• 0:34
  episode.
• 0:40
  Today
• 0:40
  I'm
• 0:40
  chatting
• 0:41
  with
• 0:41
  Renee
• 0:41
  Dallow.
• 0:42
  As
• 0:42
  the
• 0:42
  founder
• 0:43
  of
• 0:43
  Moxie
• 0:43
  Bright
• 0:43
  Events,
• 0:44
  she's
• 0:44
  lived
• 0:44
  and
• 0:44
  breathed
• 0:45
  wedding
• 0:45
  planning.
• 0:46
  Renee
• 0:46
  is
• 0:47
  now
• 0:47
  best
• 0:47
  known
• 0:47
  as
• 0:48
  an
• 0:48
  international
• 0:48
  keynote
• 0:49
  speaker,
• 0:49
  visibility
• 0:50
  coach
• 0:50
  and
• 0:50
  founder
• 0:51
  of
• 0:51
  the
• 0:51
  Verven
• 0:52
  Vision
• 0:52
  Club.
• 0:53
  She's
• 0:53
  spoken
• 0:53
  at
• 0:53
  Wedding
• 0:54
  MBA
• 0:54
  in
• 0:54
  Las
• 0:54
  Vegas
• 0:55
  for
• 0:55
  the
• 0:55
  last
• 0:56
  nine
• 0:56
  years
• 0:56
  and
• 0:57
  is
• 0:57
  one
• 0:57
  of
• 0:57
  their
• 0:57
  highest
• 0:58
  rated
• 0:58
  speakers.
• 0:59
  This
• 0:59
  March,
• 0:59
  she's
• 1:00
  going
• 1:00
  to
• 1:00
  be
• 1:00
  joining
• 1:00
  me
• 1:00
  in
• 1:01
  both
• 1:01
  Ireland
• 1:01
  and
• 1:02
  London
• 1:02
  for
• 1:02
  Wed
• 1:02
  Pros
• 1:03
  Live
• 1:03
  and
• 1:03
  I
• 1:04
  cannot
• 1:04
  wait.
• 1:05
  She
• 1:05
  is
• 1:05
  truly
• 1:06
  fabulous.
• 1:06
  Renee,
• 1:07
  welcome
• 1:07
  back
• 1:08
  to
• 1:08
  the
• 1:08
  podcast.
• 1:08
  I
• 1:09
  know,
• 1:09
  it
• 1:09
  is
• 1:09
  a
• 1:09
  welcome
• 1:09
  back,
• 1:10
  isn't
• 1:10
  it?
• 1:10
  It's
• 1:10
  my
• 1:10
  second
• 1:11
  time.
• 1:11
  This
• 1:12
  is
• 1:12
  your
• 1:12
  second
• 1:12
  time
• 1:13
  and
• 1:13
  I
• 1:13
  looked
• 1:13
  back
• 1:14
  to
• 1:14
  find
• 1:14
  out
• 1:14
  when
• 1:14
  your
• 1:14
  first
• 1:15
  time
• 1:15
  was
• 1:16
  and
• 1:16
  I'm
• 1:16
  going
• 1:16
  to
• 1:17
  tell
• 1:17
  you
• 1:17
  the
• 1:18
  5th
• 1:18
  of
• 1:18
  January,
• 1:19
  2023.
• 1:21
  Ooh,
• 1:22
  that
• 1:22
  was
• 1:22
  a
• 1:22
  whole
• 1:22
  other
• 1:22
  person
• 1:23
  ago.
• 1:23
  Yeah,
• 1:24
  that
• 1:24
  was
• 1:24
  a
• 1:24
  whole
• 1:25
  three
• 1:25
  years
• 1:25
  ago.
• 1:26
  That
• 1:26
  episode,
• 1:27
  Stop
• 1:27
  Hiding,
• 1:27
  get
• 1:27
  visible
• 1:28
  was
• 1:28
  episode
• 1:28
  42
• 1:29
  of
• 1:29
  my
• 1:29
  podcast.
• 1:29
  If
• 1:30
  anyone
• 1:30
  wants
• 1:31
  back
• 1:31
  and
• 1:31
  listen,
• 1:32
  feel
• 1:32
  free.
• 1:32
  But
• 1:33
  today
• 1:33
  let's
• 1:34
  give
• 1:34
  everyone,
• 1:34
  if
• 1:34
  they
• 1:35
  don't
• 1:35
  know
• 1:35
  who
• 1:35
  you
• 1:35
  are
• 1:35
  yet,
• 1:36
  a
• 1:36
  quick
• 1:36
  recap.
• 1:37
  Just
• 1:37
  tell
• 1:37
  everyone
• 1:38
  briefly
• 1:38
  who
• 1:38
  you
• 1:38
  are,
• 1:38
  what
• 1:39
  you
• 1:39
  do.
• 1:39
  Well,
• 1:39
  I
• 1:40
  mean
• 1:40
  you
• 1:40
  said
• 1:40
  all
• 1:40
  the
• 1:40
  things,
• 1:41
  but
• 1:41
  I,
• 1:43
  I,
• 1:43
  I've,
• 1:43
  I've
• 1:44
  been
• 1:44
  in
• 1:44
  the
• 1:44
  wedding
• 1:44
  industry.
• 1:45
  It
• 1:45
  feels
• 1:45
  like
• 1:45
  forever.
• 1:46
  It's
• 1:46
  been
• 1:46
  like
• 1:46
  15
• 1:46
  years
• 1:47
  of
• 1:47
  just
• 1:47
  knowing
• 1:47
  and
• 1:48
  loving
• 1:48
  this
• 1:48
  community.
• 1:49
  And
• 1:50
  you
• 1:50
  know,
• 1:51
  I
• 1:51
  am
• 1:51
  also
• 1:51
  a
• 1:51
  co
• 1:51
  active
• 1:52
  certified
• 1:52
  life
• 1:52
  coach,
• 1:53
  which
• 1:53
  I
• 1:53
  didn't
• 1:53
  think
• 1:53
  was
• 1:54
  a
• 1:54
  real
• 1:54
  job,
• 1:54
  but
• 1:54
  then
• 1:54
  the
• 1:54
  pandemic
• 1:55
  really
• 1:55
  hit
• 1:56
  California
• 1:56
  where
• 1:56
  I
• 1:57
  live
• 1:57
  really
• 1:57
  hard.
• 1:58
  So
• 1:58
  I
• 1:58
  wasn't
• 1:58
  able
• 1:59
  to
• 1:59
  plan
• 1:59
  weddings
• 1:59
  for
• 1:59
  about
• 2:00
  18
• 2:00
  months.
• 2:01
  So
• 2:01
  I
• 2:01
  took
• 2:01
  a
• 2:01
  big
• 2:02
  pivot
• 2:02
  and
• 2:02
  went
• 2:02
  into,
• 2:03
  I
• 2:04
  literally
• 2:04
  went
• 2:04
  to
• 2:04
  life
• 2:04
  coaching
• 2:05
  school
• 2:05
  for
• 2:05
  two
• 2:06
  years
• 2:06
  and
• 2:06
  I
• 2:06
  had
• 2:06
  to
• 2:07
  do
• 2:07
  300
• 2:07
  practical
• 2:08
  hours
• 2:08
  and
• 2:09
  it
• 2:09
  was
• 2:09
  like
• 2:09
  a
• 2:09
  big
• 2:10
  undertaking.
• 2:10
  And
• 2:10
  I
• 2:11
  love
• 2:11
  that
• 2:11
  I
• 2:11
  did
• 2:11
  that
• 2:11
  though
• 2:12
  because
• 2:12
  it
• 2:12
  really
• 2:12
  does
• 2:12
  inform
• 2:13
  a
• 2:13
  lot
• 2:13
  of
• 2:13
  the
• 2:13
  education,
• 2:14
  especially
• 2:14
  what
• 2:14
  I'm
• 2:15
  going
• 2:15
  to
• 2:15
  be
• 2:15
  talking
• 2:15
  about
• 2:16
  at
• 2:16
  Web
• 2:16
  Pro
• 2:16
  Live,
• 2:17
  like
• 2:17
  habits
• 2:17
  and
• 2:17
  1%
• 2:18
  level
• 2:18
  ups.
• 2:19
  Like,
• 2:19
  some
• 2:19
  of
• 2:19
  that
• 2:20
  is.
• 2:20
  I
• 2:20
  don't
• 2:21
  know,
• 2:21
  I
• 2:21
  feel
• 2:21
  like
• 2:21
  for
• 2:21
  some
• 2:22
  people
• 2:22
  it
• 2:22
  might
• 2:22
  not
• 2:22
  seem
• 2:22
  to
• 2:23
  be
• 2:23
  intimately
• 2:24
  connected
• 2:24
  to
• 2:24
  what
• 2:24
  we
• 2:24
  do
• 2:25
  as
• 2:25
  business
• 2:25
  owners,
• 2:25
  but
• 2:26
  of
• 2:26
  course,
• 2:26
  we
• 2:26
  both
• 2:27
  know
• 2:27
  everything
• 2:27
  is
• 2:27
  connected.
• 2:28
  So,
• 2:28
  yeah,
• 2:28
  it
• 2:29
  absolutely
• 2:29
  is.
• 2:29
  And
• 2:30
  the
• 2:30
  more
• 2:30
  I
• 2:30
  speak
• 2:30
  on
• 2:31
  stage,
• 2:31
  the
• 2:31
  more
• 2:31
  I
• 2:32
  find
• 2:32
  myself
• 2:32
  leaning
• 2:33
  into
• 2:33
  the
• 2:34
  different
• 2:34
  mindset
• 2:34
  stuff,
• 2:35
  because
• 2:35
  so
• 2:35
  often
• 2:35
  that's
• 2:35
  what's
• 2:36
  holding
• 2:36
  people
• 2:36
  back
• 2:36
  from
• 2:37
  taking
• 2:37
  action.
• 2:37
  You
• 2:38
  know
• 2:38
  that,
• 2:38
  I
• 2:38
  know
• 2:38
  that.
• 2:39
  But
• 2:39
  sometimes
• 2:39
  people
• 2:40
  need
• 2:40
  to
• 2:40
  hear
• 2:40
  that
• 2:40
  for
• 2:41
  themselves.
• 2:41
  Now,
• 2:41
  you
• 2:42
  said
• 2:42
  this
• 2:42
  is
• 2:43
  a
• 2:43
  whole
• 2:43
  nother
• 2:43
  you
• 2:44
  from
• 2:44
  three
• 2:44
  years
• 2:44
  ago.
• 2:45
  So
• 2:45
  tell
• 2:45
  me
• 2:46
  or
• 2:46
  tell
• 2:46
  the
• 2:46
  listeners
• 2:47
  what
• 2:47
  shifted
• 2:48
  for
• 2:48
  you
• 2:49
  in
• 2:49
  your
• 2:49
  business
• 2:50
  over
• 2:50
  the
• 2:50
  last
• 2:50
  three
• 2:50
  years.
• 2:51
  Well,
• 2:51
  I
• 2:51
  stopped
• 2:52
  wedding
• 2:52
  planning,
• 2:53
  and
• 2:53
  that
• 2:53
  was
• 2:53
  a
• 2:54
  big
• 2:54
  one.
• 2:54
  And
• 2:54
  I
• 2:54
  think
• 2:55
  if
• 2:55
  anyone
• 2:56
  listening
• 2:56
  has
• 2:56
  ever
• 2:57
  done
• 2:57
  something
• 2:57
  like
• 2:57
  that,
• 2:58
  you
• 2:58
  know,
• 2:58
  like,
• 2:58
  I
• 2:58
  spent
• 2:59
  years
• 2:59
  with
• 3:00
  my
• 3:00
  business
• 3:00
  as
• 3:00
  my.
• 3:01
  My
• 3:01
  baby,
• 3:01
  my
• 3:01
  child.
• 3:02
  Right.
• 3:02
  And
• 3:02
  then
• 3:03
  it
• 3:03
  comes
• 3:03
  to
• 3:03
  a
• 3:04
  point
• 3:04
  where
• 3:04
  you
• 3:04
  realize
• 3:05
  that
• 3:05
  maybe
• 3:05
  you've
• 3:05
  outgrown
• 3:06
  it
• 3:06
  or
• 3:07
  you've.
• 3:07
  Your
• 3:08
  interest
• 3:08
  has
• 3:09
  waned
• 3:09
  for
• 3:09
  it
• 3:10
  or
• 3:10
  something
• 3:10
  else
• 3:10
  has
• 3:11
  taken
• 3:11
  your
• 3:11
  attention.
• 3:11
  And
• 3:12
  I
• 3:12
  think
• 3:12
  it's
• 3:12
  important
• 3:12
  to
• 3:12
  honor
• 3:13
  those.
• 3:14
  Those
• 3:14
  shifts.
• 3:14
  And
• 3:14
  I
• 3:15
  think
• 3:15
  it
• 3:15
  took
• 3:15
  me
• 3:15
  a
• 3:15
  long
• 3:16
  time
• 3:16
  to,
• 3:18
  I
• 3:18
  want
• 3:18
  to
• 3:18
  say,
• 3:19
  like,
• 3:19
  remove
• 3:19
  myself,
• 3:19
  but
• 3:19
  that
• 3:20
  isn't
• 3:20
  really
• 3:20
  what
• 3:20
  I
• 3:20
  want
• 3:20
  to
• 3:20
  say.
• 3:21
  It's
• 3:21
  sort
• 3:21
  of
• 3:21
  like
• 3:21
  wind
• 3:21
  down
• 3:22
  that
• 3:22
  part
• 3:22
  of
• 3:22
  my
• 3:23
  career.
• 3:24
  And
• 3:25
  that's
• 3:25
  why
• 3:25
  I
• 3:25
  say
• 3:25
  it's
• 3:25
  a
• 3:26
  whole
• 3:26
  other
• 3:26
  person
• 3:26
  ago,
• 3:26
  because,
• 3:27
  like,
• 3:27
  so
• 3:27
  much
• 3:27
  has
• 3:28
  changed.
• 3:28
  And
• 3:28
  I
• 3:28
  think
• 3:29
  especially
• 3:29
  for
• 3:29
  business
• 3:30
  owners,
• 3:30
  a
• 3:30
  lot
• 3:30
  of
• 3:30
  our
• 3:31
  identity
• 3:31
  can
• 3:31
  be
• 3:32
  wrapped
• 3:32
  up
• 3:32
  in
• 3:32
  what
• 3:33
  we
• 3:33
  do.
• 3:34
  And
• 3:34
  I
• 3:34
  kind
• 3:34
  of
• 3:34
  had
• 3:35
  to
• 3:35
  unravel
• 3:35
  that
• 3:35
  a
• 3:35
  bit.
• 3:36
  Yeah.
• 3:36
  And
• 3:36
  I
• 3:36
  feel
• 3:37
  like
• 3:37
  as
• 3:37
  an
• 3:37
  educator
• 3:37
  as
• 3:38
  well,
• 3:38
  there's
• 3:38
  this
• 3:38
  kind
• 3:38
  of
• 3:39
  fear
• 3:39
  of
• 3:40
  stepping
• 3:40
  completely
• 3:41
  outside
• 3:41
  of
• 3:41
  the
• 3:41
  industry.
• 3:41
  I
• 3:42
  remember
• 3:42
  even
• 3:42
  when
• 3:42
  I
• 3:42
  stopped
• 3:43
  my
• 3:43
  videography,
• 3:44
  like,
• 3:44
  I
• 3:44
  kind
• 3:45
  of
• 3:45
  was
• 3:45
  like,
• 3:45
  I
• 3:45
  don't
• 3:46
  know
• 3:46
  if
• 3:46
  I
• 3:46
  want
• 3:46
  to
• 3:46
  tell
• 3:46
  people
• 3:46
  I'm
• 3:47
  stopping
• 3:47
  it,
• 3:47
  because
• 3:48
  then
• 3:48
  they'll
• 3:48
  be
• 3:48
  like,
• 3:48
  well,
• 3:49
  she
• 3:49
  doesn't
• 3:49
  still
• 3:49
  work
• 3:50
  in
• 3:50
  the
• 3:50
  industry.
• 3:51
  Right.
• 3:51
  Yeah.
• 3:52
  You
• 3:52
  know,
• 3:52
  I
• 3:52
  think
• 3:52
  the
• 3:52
  lessons
• 3:53
  that
• 3:53
  we
• 3:53
  learn
• 3:53
  from
• 3:53
  our
• 3:54
  time
• 3:54
  in
• 3:54
  the
• 3:54
  industry,
• 3:54
  I
• 3:55
  don't
• 3:55
  think
• 3:55
  that
• 3:55
  ever
• 3:55
  really
• 3:55
  goes
• 3:56
  away.
• 3:56
  And
• 3:57
  as
• 3:57
  long
• 3:57
  as
• 3:57
  we're
• 3:57
  still
• 3:57
  connected
• 3:58
  and
• 3:58
  I'm
• 3:58
  still
• 3:58
  coaching
• 3:59
  and
• 3:59
  I'm
• 4:00
  obviously
• 4:01
  very,
• 4:02
  like,
• 4:02
  I'm
• 4:02
  very
• 4:02
  clued
• 4:03
  into
• 4:03
  everything
• 4:03
  that's
• 4:03
  going
• 4:04
  on.
• 4:04
  So
• 4:04
  I
• 4:04
  think
• 4:05
  that's
• 4:05
  the
• 4:05
  most
• 4:05
  important
• 4:05
  part.
• 4:06
  Still
• 4:06
  having
• 4:06
  an
• 4:07
  interest
• 4:07
  in
• 4:07
  all
• 4:08
  of
• 4:08
  that,
• 4:09
  I
• 4:09
  think
• 4:09
  that's
• 4:10
  what
• 4:10
  keeps
• 4:10
  us
• 4:11
  sort
• 4:11
  of
• 4:11
  fresh
• 4:12
  and,
• 4:12
  and
• 4:12
  also
• 4:13
  up
• 4:13
  with
• 4:13
  trends.
• 4:14
  And
• 4:14
  a
• 4:15
  lot
• 4:15
  of
• 4:15
  that
• 4:15
  has
• 4:15
  to
• 4:15
  do
• 4:15
  with
• 4:15
  how
• 4:16
  our
• 4:16
  clients
• 4:16
  are
• 4:17
  receiving
• 4:17
  information.
• 4:18
  And
• 4:18
  right
• 4:18
  now
• 4:18
  that
• 4:18
  happens
• 4:19
  to
• 4:19
  be
• 4:20
  social
• 4:20
  media
• 4:20
  in
• 4:21
  very
• 4:21
  many
• 4:21
  levels.
• 4:22
  So
• 4:22
  I
• 4:22
  think
• 4:22
  as
• 4:22
  long
• 4:23
  as
• 4:23
  you're
• 4:23
  still
• 4:23
  clued
• 4:23
  into
• 4:23
  that,
• 4:24
  you're
• 4:24
  good.
• 4:24
  Absolutely.
• 4:25
  And
• 4:25
  also,
• 4:25
  some
• 4:26
  of
• 4:26
  the
• 4:26
  best
• 4:26
  educators
• 4:27
  that
• 4:27
  I
• 4:27
  know
• 4:27
  in
• 4:27
  the
• 4:27
  wedding
• 4:28
  industry
• 4:28
  have
• 4:28
  never
• 4:29
  even
• 4:29
  worked
• 4:29
  in
• 4:29
  the
• 4:29
  wedding
• 4:29
  industry.
• 4:30
  But
• 4:30
  it
• 4:30
  doesn't
• 4:30
  mean
• 4:30
  they
• 4:30
  don't
• 4:31
  know
• 4:31
  what
• 4:31
  they're
• 4:31
  talking
• 4:31
  about
• 4:31
  because
• 4:32
  they
• 4:32
  bring
• 4:32
  a
• 4:32
  whole
• 4:33
  lot
• 4:33
  of
• 4:33
  experience.
• 4:34
  So
• 4:34
  I
• 4:35
  feel
• 4:35
  like
• 4:35
  that's
• 4:35
  a
• 4:36
  fallacy
• 4:36
  anyway.
• 4:37
  Anyone
• 4:37
  can
• 4:37
  be
• 4:37
  an
• 4:38
  educator
• 4:38
  as
• 4:38
  long
• 4:38
  as
• 4:39
  they
• 4:39
  know
• 4:39
  their
• 4:39
  stuff
• 4:39
  and
• 4:39
  they're
• 4:40
  clued
• 4:40
  up
• 4:40
  on
• 4:40
  their
• 4:40
  stuff,
• 4:41
  and.
• 4:41
  And
• 4:41
  they
• 4:41
  love
• 4:41
  this
• 4:41
  industry
• 4:42
  because
• 4:42
  we
• 4:42
  have
• 4:42
  to
• 4:42
  love
• 4:43
  this
• 4:43
  industry.
• 4:43
  Otherwise,
• 4:44
  you
• 4:45
  know,
• 4:45
  we
• 4:46
  would
• 4:46
  be
• 4:46
  crazy.
• 4:46
  Yeah,
• 4:47
  exactly.
• 4:47
  We're
• 4:47
  crazy
• 4:47
  to
• 4:48
  work
• 4:48
  in
• 4:48
  it.
• 4:48
  So
• 4:49
  this
• 4:50
  year,
• 4:50
  2026,
• 4:51
  I
• 4:51
  think
• 4:52
  there's
• 4:52
  been
• 4:52
  some
• 4:52
  huge
• 4:53
  shifts
• 4:53
  in
• 4:54
  the
• 4:54
  industry.
• 4:54
  You
• 4:54
  alluded
• 4:55
  to
• 4:55
  it
• 4:55
  there
• 4:56
  a
• 4:56
  little
• 4:56
  bit.
• 4:57
  You
• 4:57
  meet
• 4:58
  with
• 4:58
  a
• 4:58
  lot
• 4:58
  of
• 4:58
  people.
• 4:58
  I
• 4:59
  meet
• 4:59
  with
• 4:59
  a
• 4:59
  lot
• 4:59
  of
• 4:59
  people.
• 4:59
  What
• 5:00
  are
• 5:00
  you
• 5:00
  seeing
• 5:00
  out
• 5:01
  there
• 5:01
  in
• 5:01
  terms
• 5:01
  of
• 5:02
  shifts
• 5:03
  right
• 5:03
  now
• 5:03
  as
• 5:04
  we're
• 5:04
  in
• 5:04
  2026?
• 5:05
  Well,
• 5:05
  okay,
• 5:05
  I
• 5:05
  think
• 5:06
  the.
• 5:06
  I
• 5:06
  think
• 5:07
  there's
• 5:07
  two
• 5:07
  big
• 5:07
  ones.
• 5:07
  I
• 5:08
  think
• 5:08
  one,
• 5:08
  we
• 5:09
  are,
• 5:10
  at
• 5:10
  least
• 5:10
  in
• 5:10
  the
• 5:10
  States,
• 5:11
  in
• 5:11
  the.
• 5:11
  In
• 5:11
  America,
• 5:12
  living
• 5:12
  through
• 5:12
  some
• 5:13
  pretty
• 5:13
  wild
• 5:14
  political
• 5:15
  times.
• 5:16
  And
• 5:16
  most
• 5:17
  days
• 5:18
  when
• 5:18
  we
• 5:18
  wake
• 5:18
  up
• 5:18
  and
• 5:19
  grab
• 5:19
  our
• 5:19
  phones,
• 5:20
  which
• 5:20
  statistically,
• 5:20
  that
• 5:21
  is
• 5:21
  the
• 5:21
  first
• 5:21
  thing
• 5:21
  that
• 5:21
  people
• 5:22
  do
• 5:22
  every
• 5:22
  single
• 5:23
  morning,
• 5:24
  we
• 5:24
  are
• 5:24
  confronted
• 5:25
  with
• 5:25
  some
• 5:26
  pretty
• 5:26
  scary
• 5:26
  stuff.
• 5:27
  Right.
• 5:27
  And
• 5:27
  so
• 5:27
  it
• 5:28
  feels.
• 5:29
  Things
• 5:29
  feel
• 5:29
  heavy
• 5:29
  these
• 5:30
  days.
• 5:30
  And
• 5:31
  running
• 5:31
  a
• 5:31
  business,
• 5:31
  especially
• 5:32
  for
• 5:32
  a
• 5:32
  mom
• 5:32
  and
• 5:32
  pop,
• 5:32
  a
• 5:33
  small
• 5:33
  business
• 5:33
  owner,
• 5:34
  it
• 5:34
  can
• 5:34
  feel
• 5:34
  very
• 5:35
  complicated
• 5:36
  because
• 5:36
  it's
• 5:36
  like,
• 5:36
  well,
• 5:37
  we
• 5:37
  have
• 5:37
  to
• 5:37
  still
• 5:37
  sell.
• 5:37
  We
• 5:38
  have
• 5:38
  to
• 5:38
  still
• 5:38
  promote.
• 5:39
  We
• 5:39
  have
• 5:39
  to
• 5:39
  still
• 5:40
  show
• 5:40
  up
• 5:40
  for
• 5:40
  our
• 5:40
  clients.
• 5:41
  Meanwhile,
• 5:41
  we're
• 5:41
  reading
• 5:41
  the
• 5:42
  most
• 5:42
  horrific
• 5:42
  things
• 5:42
  on
• 5:42
  our
• 5:43
  phones
• 5:43
  that
• 5:43
  are
• 5:43
  happening
• 5:44
  in
• 5:44
  parts
• 5:44
  of
• 5:44
  the
• 5:44
  world,
• 5:44
  in
• 5:45
  the
• 5:45
  country,
• 5:45
  and
• 5:45
  we
• 5:46
  have
• 5:46
  to
• 5:46
  keep
• 5:46
  going.
• 5:47
  Right.
• 5:47
  And
• 5:47
  so
• 5:47
  that
• 5:47
  is
• 5:48
  really
• 5:48
  a
• 5:48
  mindset
• 5:48
  piece.
• 5:49
  That
• 5:49
  is
• 5:49
  a
• 5:49
  nervous
• 5:50
  system
• 5:50
  regulation.
• 5:51
  That
• 5:51
  is
• 5:51
  a.
• 5:52
  How
• 5:52
  are
• 5:52
  we
• 5:52
  taking
• 5:52
  care
• 5:53
  of
• 5:53
  ourselves
• 5:54
  in
• 5:54
  the
• 5:54
  midst
• 5:54
  of
• 5:55
  all
• 5:55
  this?
• 5:55
  That's
• 5:56
  a
• 5:56
  big
• 5:56
  piece
• 5:56
  of
• 5:56
  what
• 5:56
  we're
• 5:57
  dealing
• 5:57
  with,
• 5:57
  I
• 5:57
  think,
• 5:58
  in
• 5:58
  2026.
• 5:59
  And
• 5:59
  then
• 5:59
  the
• 5:59
  secondary
• 6:00
  piece
• 6:00
  is,
• 6:00
  again,
• 6:01
  like
• 6:01
  I
• 6:01
  said,
• 6:01
  how
• 6:01
  our
• 6:01
  clients
• 6:02
  are
• 6:02
  receiving
• 6:03
  their
• 6:03
  own
• 6:03
  information
• 6:04
  about
• 6:04
  this
• 6:04
  industry.
• 6:05
  A
• 6:05
  lot
• 6:05
  of
• 6:05
  it
• 6:05
  is
• 6:05
  through
• 6:06
  channels
• 6:07
  that
• 6:07
  wedding
• 6:07
  pros
• 6:07
  have
• 6:08
  been
• 6:08
  really
• 6:08
  hesitant
• 6:09
  to
• 6:09
  get
• 6:09
  involved
• 6:09
  in,
• 6:09
  like
• 6:09
  TikTok,
• 6:10
  like
• 6:10
  Reddit,
• 6:11
  even
• 6:11
  Instagram,
• 6:11
  to
• 6:12
  the.
• 6:12
  To
• 6:12
  the
• 6:12
  extent
• 6:13
  that
• 6:13
  the
• 6:13
  clients
• 6:13
  need
• 6:14
  us
• 6:14
  to
• 6:14
  be
• 6:14
  promoting
• 6:14
  ourselves.
• 6:15
  And
• 6:16
  so
• 6:16
  I
• 6:17
  think
• 6:17
  we're
• 6:17
  at
• 6:17
  a
• 6:17
  real
• 6:17
  crossroads
• 6:18
  right.
• 6:18
  With
• 6:18
  the
• 6:19
  wedding.
• 6:19
  Businesses
• 6:20
  that
• 6:20
  are
• 6:20
  successful
• 6:20
  right
• 6:21
  now
• 6:21
  are
• 6:21
  the
• 6:22
  ones
• 6:22
  that
• 6:22
  are
• 6:22
  willing
• 6:22
  to
• 6:22
  put
• 6:22
  themselves
• 6:23
  out
• 6:23
  there
• 6:24
  on
• 6:24
  video,
• 6:25
  frankly,
• 6:26
  and
• 6:26
  put
• 6:26
  their
• 6:26
  thought
• 6:27
  leadership
• 6:27
  out
• 6:27
  in
• 6:27
  the
• 6:28
  world
• 6:28
  in
• 6:28
  a
• 6:28
  confident
• 6:29
  way,
• 6:29
  or
• 6:29
  listen,
• 6:30
  not
• 6:30
  even
• 6:30
  in
• 6:30
  a
• 6:30
  confident
• 6:31
  Way,
• 6:31
  in
• 6:31
  a
• 6:31
  consistent
• 6:32
  way,
• 6:32
  the
• 6:32
  confidence
• 6:32
  comes.
• 6:34
  And
• 6:34
  I
• 6:34
  think
• 6:34
  those
• 6:35
  two
• 6:35
  things
• 6:35
  are
• 6:35
  what's
• 6:35
  really
• 6:36
  weighing
• 6:36
  heavily
• 6:36
  on
• 6:36
  people.
• 6:37
  And
• 6:37
  I
• 6:37
  don't
• 6:37
  know
• 6:37
  how
• 6:37
  this
• 6:38
  is
• 6:38
  in
• 6:38
  the
• 6:38
  uk,
• 6:38
  but
• 6:38
  I
• 6:39
  know
• 6:39
  in
• 6:39
  the
• 6:39
  States
• 6:40
  we're
• 6:40
  also
• 6:40
  experiencing
• 6:41
  another
• 6:41
  year
• 6:41
  of
• 6:41
  it
• 6:41
  being
• 6:42
  kind
• 6:42
  of
• 6:42
  slow.
• 6:43
  Oh,
• 6:43
  yeah,
• 6:43
  it's
• 6:44
  kind
• 6:44
  of
• 6:44
  picked
• 6:45
  up
• 6:45
  a
• 6:45
  little
• 6:46
  bit
• 6:46
  here,
• 6:47
  but
• 6:47
  it
• 6:47
  is
• 6:48
  still
• 6:49
  not
• 6:50
  hugely
• 6:50
  fast
• 6:51
  because
• 6:51
  of
• 6:51
  all
• 6:51
  the
• 6:51
  economic
• 6:52
  stuff
• 6:52
  that's
• 6:52
  going
• 6:52
  on
• 6:52
  because
• 6:53
  of
• 6:53
  the
• 6:53
  uncertainty
• 6:54
  all
• 6:54
  over
• 6:54
  the
• 6:54
  world.
• 6:54
  It's
• 6:55
  definitely,
• 6:56
  it
• 6:56
  is
• 6:56
  a,
• 6:56
  it's
• 6:57
  a.
• 6:57
  Yeah,
• 6:57
  I'd
• 6:57
  say
• 6:57
  it's
• 6:58
  better
• 6:58
  than
• 6:58
  2025
• 6:59
  here,
• 6:59
  but
• 6:59
  yeah,
• 7:00
  it's
• 7:00
  still
• 7:00
  not
• 7:01
  big.
• 7:01
  But
• 7:02
  then
• 7:02
  I
• 7:02
  feel
• 7:02
  like
• 7:02
  we're
• 7:02
  still
• 7:03
  living
• 7:03
  in
• 7:03
  this,
• 7:03
  like,
• 7:04
  false
• 7:04
  economy
• 7:04
  of
• 7:05
  looking
• 7:05
  back
• 7:05
  at
• 7:05
  the
• 7:05
  last
• 7:06
  few
• 7:06
  years
• 7:06
  where
• 7:06
  we
• 7:06
  had
• 7:07
  a
• 7:07
  bump
• 7:07
  and
• 7:08
  so
• 7:08
  actually
• 7:08
  it's
• 7:08
  quite
• 7:09
  difficult
• 7:09
  to
• 7:09
  know
• 7:09
  what
• 7:09
  a
• 7:09
  normal
• 7:10
  year
• 7:10
  is.
• 7:10
  And
• 7:11
  also
• 7:11
  the
• 7:11
  other
• 7:12
  thing
• 7:12
  I've
• 7:12
  been
• 7:12
  talking
• 7:13
  about
• 7:13
  a
• 7:13
  lot
• 7:13
  and
• 7:13
  I'm
• 7:13
  sure
• 7:13
  you're
• 7:14
  seeing
• 7:14
  it,
• 7:14
  is
• 7:14
  because
• 7:15
  buying
• 7:15
  habits
• 7:15
  has
• 7:16
  changed
• 7:16
  because
• 7:16
  the
• 7:17
  way
• 7:17
  that
• 7:17
  people
• 7:17
  shop
• 7:17
  is
• 7:18
  changing.
• 7:18
  Just
• 7:19
  the
• 7:19
  whole
• 7:19
  buying
• 7:19
  cycle
• 7:20
  is
• 7:20
  so
• 7:20
  different
• 7:21
  and
• 7:21
  people
• 7:21
  are
• 7:22
  having
• 7:22
  shorter
• 7:23
  engagements
• 7:23
  that
• 7:24
  actually
• 7:24
  it's
• 7:24
  quite
• 7:25
  hard
• 7:25
  to
• 7:25
  compare
• 7:25
  year
• 7:26
  on
• 7:26
  year
• 7:26
  because
• 7:26
  you
• 7:26
  can
• 7:26
  go
• 7:26
  into
• 7:27
  a
• 7:27
  year
• 7:27
  quiet,
• 7:28
  but
• 7:28
  those
• 7:28
  people
• 7:29
  just
• 7:29
  haven't
• 7:29
  even
• 7:29
  got
• 7:29
  engaged
• 7:30
  yet
• 7:30
  and
• 7:30
  they're
• 7:30
  still
• 7:30
  going
• 7:31
  to
• 7:31
  book
• 7:31
  you
• 7:31
  this
• 7:31
  year
• 7:32
  100%.
• 7:33
  And
• 7:33
  then
• 7:33
  I'm
• 7:33
  also
• 7:33
  seeing.
• 7:34
  This
• 7:34
  is
• 7:34
  anecdotal,
• 7:35
  but
• 7:35
  I'll
• 7:35
  mention
• 7:35
  it
• 7:35
  anyway.
• 7:36
  Like,
• 7:36
  there
• 7:36
  are
• 7:36
  a
• 7:36
  lot
• 7:37
  of.
• 7:37
  There's
• 7:37
  been
• 7:38
  an
• 7:38
  uprising
• 7:38
  of
• 7:38
  a
• 7:38
  lot
• 7:38
  of
• 7:39
  like,
• 7:40
  like
• 7:40
  luxury
• 7:40
  networking
• 7:41
  events
• 7:42
  coming
• 7:42
  up.
• 7:42
  So
• 7:42
  it's
• 7:43
  like
• 7:43
  business
• 7:43
  is
• 7:44
  down,
• 7:44
  the
• 7:45
  client
• 7:45
  cycle
• 7:45
  of
• 7:46
  booking
• 7:46
  is
• 7:46
  different
• 7:47
  now.
• 7:48
  Social
• 7:48
  media
• 7:48
  is
• 7:48
  on
• 7:48
  the
• 7:49
  rise,
• 7:49
  the
• 7:49
  world
• 7:49
  is
• 7:49
  uncertain
• 7:50
  and
• 7:50
  yet
• 7:50
  we
• 7:50
  have
• 7:51
  these
• 7:51
  like,
• 7:51
  luxury
• 7:52
  networking
• 7:53
  groups
• 7:53
  that
• 7:53
  are
• 7:53
  like,
• 7:53
  come
• 7:53
  pay
• 7:54
  $2,000
• 7:54
  to
• 7:55
  come
• 7:55
  network
• 7:55
  with
• 7:55
  us
• 7:55
  in
• 7:55
  Mexico.
• 7:56
  And
• 7:56
  I'm
• 7:56
  like,
• 7:56
  what
• 7:57
  is
• 7:57
  happening
• 7:57
  right
• 7:57
  now?
• 7:58
  Like,
• 7:58
  none
• 7:58
  of
• 7:58
  this
• 7:59
  seems
• 7:59
  like,
• 7:59
  it
• 8:00
  all
• 8:00
  seems
• 8:00
  so
• 8:00
  incongruous
• 8:01
  with
• 8:01
  one
• 8:01
  another.
• 8:01
  Like,
• 8:02
  what?
• 8:03
  So
• 8:03
  like,
• 8:03
  if
• 8:03
  you're
• 8:03
  feeling
• 8:04
  that
• 8:04
  pressure
• 8:04
  of
• 8:04
  like,
• 8:04
  oh,
• 8:05
  everyone
• 8:05
  must
• 8:05
  be
• 8:05
  doing
• 8:06
  so
• 8:06
  well
• 8:06
  to
• 8:06
  be
• 8:06
  jetting
• 8:07
  off
• 8:07
  to
• 8:07
  Italy
• 8:08
  to
• 8:08
  go
• 8:08
  network,
• 8:08
  like,
• 8:09
  I,
• 8:10
  I
• 8:10
  think
• 8:10
  you
• 8:10
  can
• 8:10
  remove
• 8:10
  that
• 8:11
  from
• 8:11
  the
• 8:11
  equation.
• 8:11
  I
• 8:12
  don't
• 8:12
  think
• 8:12
  that's
• 8:12
  real.
• 8:13
  Sometimes
• 8:13
  though,
• 8:13
  I
• 8:14
  think
• 8:14
  people
• 8:14
  are
• 8:15
  looking
• 8:15
  for
• 8:15
  a
• 8:15
  golden
• 8:15
  bullet.
• 8:16
  So
• 8:16
  when
• 8:16
  they're
• 8:16
  struggling
• 8:17
  and
• 8:17
  they
• 8:17
  see
• 8:17
  that
• 8:18
  and
• 8:18
  they
• 8:18
  think,
• 8:18
  if
• 8:18
  I
• 8:18
  get
• 8:18
  in
• 8:19
  that
• 8:19
  room
• 8:19
  that's
• 8:19
  going
• 8:19
  to
• 8:19
  be
• 8:20
  the
• 8:20
  answer
• 8:20
  to
• 8:20
  all
• 8:20
  my
• 8:20
  problems,
• 8:21
  I
• 8:21
  need
• 8:21
  to
• 8:21
  spend
• 8:22
  thousands
• 8:22
  more
• 8:23
  to
• 8:23
  get
• 8:23
  the
• 8:23
  answers.
• 8:23
  And
• 8:24
  actually
• 8:24
  what
• 8:24
  I've
• 8:24
  been
• 8:24
  doing
• 8:24
  a
• 8:25
  lot
• 8:25
  at
• 8:25
  the
• 8:25
  moment
• 8:25
  in
• 8:25
  one
• 8:25
  to
• 8:26
  ones
• 8:26
  is,
• 8:26
  is
• 8:26
  actually
• 8:27
  stripping
• 8:27
  stuff
• 8:27
  out
• 8:28
  of
• 8:28
  people's
• 8:28
  businesses
• 8:29
  and
• 8:29
  going,
• 8:29
  let's
• 8:30
  look
• 8:30
  at
• 8:30
  your
• 8:30
  finances.
• 8:31
  Okay,
• 8:31
  you're
• 8:31
  not
• 8:31
  making
• 8:32
  money.
• 8:32
  How
• 8:32
  can
• 8:33
  we
• 8:33
  reduce
• 8:33
  your
• 8:33
  costs?
• 8:34
  Because
• 8:34
  ultimately,
• 8:35
  in
• 8:35
  business,
• 8:36
  sometimes
• 8:36
  it's
• 8:36
  the
• 8:37
  simple
• 8:37
  things,
• 8:37
  like,
• 8:37
  let's
• 8:38
  raise
• 8:38
  our
• 8:38
  profit
• 8:39
  by
• 8:39
  lowering
• 8:39
  our
• 8:39
  costs
• 8:40
  rather
• 8:40
  than
• 8:41
  the
• 8:41
  secret
• 8:42
  successes
• 8:43
  that
• 8:43
  don't
• 8:43
  actually
• 8:43
  exist.
• 8:44
  Well,
• 8:44
  let's
• 8:44
  do
• 8:45
  some
• 8:45
  more
• 8:45
  homegrown
• 8:45
  marketing
• 8:46
  again,
• 8:46
  like
• 8:46
  going
• 8:46
  back
• 8:47
  to
• 8:47
  this.
• 8:47
  This
• 8:47
  videos.
• 8:48
  Like,
• 8:49
  everyone
• 8:49
  has
• 8:49
  a
• 8:50
  phone,
• 8:50
  you
• 8:50
  have
• 8:50
  a
• 8:51
  camera,
• 8:51
  you.
• 8:52
  You
• 8:52
  have
• 8:52
  a
• 8:52
  tripod,
• 8:52
  you
• 8:53
  have
• 8:53
  a
• 8:53
  recording
• 8:53
  studio.
• 8:53
  You're
• 8:54
  done.
• 8:54
  Go
• 8:54
  make
• 8:54
  some
• 8:54
  videos
• 8:55
  like
• 8:55
  you.
• 8:56
  It
• 8:56
  only
• 8:56
  gets
• 8:56
  easier
• 8:57
  once
• 8:57
  you
• 8:57
  do
• 8:57
  it.
• 8:57
  And
• 8:57
  that.
• 8:58
  And
• 8:58
  it's
• 8:58
  free.
• 8:59
  Yeah,
• 8:59
  exactly.
• 9:00
  So
• 9:00
  visibility
• 9:01
  then,
• 9:01
  because
• 9:02
  I
• 9:02
  think
• 9:02
  that
• 9:02
  is
• 9:02
  a
• 9:03
  struggle
• 9:03
  that's
• 9:03
  going
• 9:04
  on
• 9:04
  right
• 9:04
  now
• 9:04
  is
• 9:04
  that
• 9:05
  the
• 9:05
  more
• 9:05
  people
• 9:05
  panic,
• 9:06
  the
• 9:06
  less
• 9:06
  visible
• 9:07
  they
• 9:07
  become
• 9:07
  and
• 9:07
  therefore
• 9:08
  the
• 9:08
  less
• 9:08
  successful
• 9:09
  they
• 9:09
  become.
• 9:09
  And
• 9:09
  we
• 9:09
  know
• 9:10
  that
• 9:10
  pros
• 9:11
  need
• 9:11
  to
• 9:11
  be
• 9:11
  visible.
• 9:12
  You
• 9:12
  love
• 9:12
  talk
• 9:12
  about
• 9:12
  visibility.
• 9:13
  So
• 9:13
  what
• 9:13
  do
• 9:14
  you
• 9:14
  think
• 9:14
  in
• 9:14
  2026
• 9:15
  it
• 9:15
  means.
• 9:16
  What
• 9:16
  does
• 9:16
  visibility
• 9:17
  mean?
• 9:17
  What
• 9:17
  does
• 9:17
  it
• 9:17
  look
• 9:17
  like?
• 9:18
  It
• 9:18
  really
• 9:18
  is
• 9:18
  putting
• 9:19
  your
• 9:19
  perspective
• 9:20
  on
• 9:20
  what
• 9:21
  you
• 9:21
  do
• 9:21
  out
• 9:21
  in
• 9:22
  the
• 9:22
  world
• 9:22
  in
• 9:22
  a
• 9:22
  way
• 9:22
  that
• 9:23
  you
• 9:23
  are
• 9:23
  controlling.
• 9:24
  Right?
• 9:24
  And
• 9:24
  that's.
• 9:25
  You're
• 9:25
  creating
• 9:25
  your
• 9:25
  own
• 9:26
  content.
• 9:26
  And
• 9:26
  what
• 9:26
  I
• 9:27
  mean
• 9:27
  by
• 9:27
  perspective,
• 9:28
  right,
• 9:28
  is
• 9:28
  you
• 9:28
  and
• 9:28
  I
• 9:29
  both
• 9:29
  know
• 9:29
  there
• 9:29
  are
• 9:29
  thousands
• 9:30
  and
• 9:30
  thousands
• 9:30
  of
• 9:30
  wedding
• 9:31
  pros
• 9:31
  in
• 9:31
  the
• 9:31
  world.
• 9:31
  And
• 9:32
  if
• 9:32
  you
• 9:32
  look
• 9:32
  at
• 9:32
  many
• 9:32
  of
• 9:33
  the
• 9:33
  websites
• 9:33
  and
• 9:33
  you.
• 9:34
  When
• 9:34
  someone
• 9:35
  were
• 9:35
  to.
• 9:35
  If
• 9:35
  someone
• 9:35
  were
• 9:36
  to
• 9:36
  think
• 9:36
  about,
• 9:36
  like,
• 9:36
  oh,
• 9:36
  I
• 9:37
  wonder
• 9:37
  why
• 9:37
  this
• 9:37
  wedding
• 9:37
  planner
• 9:38
  does
• 9:39
  weddings.
• 9:39
  Most
• 9:39
  of
• 9:39
  the
• 9:39
  people
• 9:40
  are
• 9:40
  like,
• 9:40
  I
• 9:40
  do
• 9:40
  it
• 9:40
  because
• 9:40
  I
• 9:41
  really
• 9:41
  love
• 9:41
  weddings.
• 9:42
  Which
• 9:42
  is
• 9:43
  not
• 9:43
  enough.
• 9:44
  It's
• 9:44
  not.
• 9:44
  Tell
• 9:44
  me
• 9:44
  who
• 9:45
  you
• 9:45
  are.
• 9:45
  Tell
• 9:45
  me
• 9:45
  what
• 9:45
  got
• 9:46
  you
• 9:46
  here.
• 9:46
  Tell
• 9:46
  me
• 9:46
  what
• 9:47
  you
• 9:47
  uniquely
• 9:48
  bring
• 9:48
  to
• 9:48
  the
• 9:48
  table.
• 9:49
  Tell
• 9:49
  me
• 9:49
  your
• 9:50
  perspective
• 9:50
  on
• 9:50
  things.
• 9:51
  I
• 9:51
  want
• 9:51
  to
• 9:52
  know.
• 9:52
  I
• 9:52
  want
• 9:52
  to
• 9:52
  know.
• 9:52
  You
• 9:53
  know
• 9:53
  what.
• 9:53
  What
• 9:54
  brought
• 9:54
  you
• 9:54
  to
• 9:54
  this
• 9:54
  point
• 9:54
  in
• 9:54
  your
• 9:55
  career?
• 9:55
  When
• 9:55
  I
• 9:55
  was
• 9:55
  a
• 9:55
  wedding
• 9:56
  planner,
• 9:56
  something
• 9:56
  that
• 9:57
  I
• 9:57
  talked
• 9:57
  about
• 9:57
  a
• 9:57
  lot
• 9:58
  in
• 9:58
  consults
• 9:59
  and
• 9:59
  social
• 9:59
  media
• 10:00
  on
• 10:00
  my
• 10:00
  website,
• 10:01
  is
• 10:01
  that,
• 10:01
  like,
• 10:01
  I
• 10:01
  came
• 10:02
  into
• 10:02
  wedding
• 10:02
  planning
• 10:03
  as
• 10:03
  a
• 10:03
  former
• 10:04
  actor
• 10:04
  and.
• 10:04
  And
• 10:05
  theater
• 10:05
  director,
• 10:06
  and
• 10:07
  I
• 10:07
  worked
• 10:07
  in
• 10:07
  fine
• 10:08
  dining
• 10:08
  hospitality.
• 10:10
  Those
• 10:10
  two
• 10:10
  very
• 10:11
  unique
• 10:11
  things
• 10:12
  merged
• 10:13
  together
• 10:13
  as
• 10:13
  I
• 10:14
  was
• 10:14
  a
• 10:14
  wedding
• 10:14
  planner
• 10:14
  who
• 10:15
  absolutely
• 10:15
  cared
• 10:16
  about
• 10:16
  the
• 10:16
  experience
• 10:16
  your
• 10:17
  guests
• 10:17
  were
• 10:17
  having,
• 10:18
  because
• 10:18
  I
• 10:18
  absolutely
• 10:19
  cared
• 10:19
  about
• 10:19
  things
• 10:19
  like
• 10:20
  flow
• 10:20
  and
• 10:20
  timing
• 10:21
  and
• 10:21
  the
• 10:21
  quality
• 10:22
  of
• 10:22
  the
• 10:22
  food
• 10:22
  and
• 10:22
  the
• 10:23
  temperature
• 10:23
  of
• 10:23
  the
• 10:24
  food.
• 10:24
  Like,
• 10:25
  I.
• 10:25
  I
• 10:25
  cared
• 10:25
  about
• 10:26
  the
• 10:26
  napkin
• 10:26
  fold.
• 10:26
  I
• 10:27
  cared
• 10:27
  if
• 10:27
  the.
• 10:27
  If
• 10:27
  the
• 10:28
  knife
• 10:28
  were
• 10:28
  facing
• 10:28
  the
• 10:28
  right
• 10:29
  way.
• 10:29
  My
• 10:30
  clients
• 10:30
  probably
• 10:30
  didn't
• 10:30
  care
• 10:31
  about
• 10:31
  that,
• 10:31
  but
• 10:31
  they
• 10:31
  cared
• 10:32
  that
• 10:32
  I
• 10:32
  cared
• 10:32
  about
• 10:32
  it.
• 10:33
  And
• 10:34
  that's
• 10:34
  the
• 10:34
  important
• 10:34
  part.
• 10:35
  What
• 10:35
  is
• 10:35
  the
• 10:35
  perspective
• 10:36
  that
• 10:36
  you
• 10:36
  have?
• 10:36
  Why
• 10:36
  are
• 10:37
  you
• 10:37
  a
• 10:37
  floral
• 10:37
  designer?
• 10:38
  What.
• 10:38
  Why
• 10:38
  are
• 10:38
  you
• 10:38
  a
• 10:39
  stationer?
• 10:39
  Why
• 10:39
  are
• 10:40
  you
• 10:40
  an
• 10:40
  officiant.
• 10:40
  What
• 10:41
  brought
• 10:41
  you
• 10:41
  here?
• 10:42
  We
• 10:42
  want
• 10:42
  to
• 10:42
  hear
• 10:42
  everyone's
• 10:43
  unique
• 10:44
  stories.
• 10:44
  Otherwise
• 10:45
  you're
• 10:45
  just
• 10:46
  a
• 10:46
  checkbox
• 10:47
  on
• 10:47
  a
• 10:47
  list
• 10:47
  that
• 10:47
  they're
• 10:47
  checking,
• 10:48
  going,
• 10:48
  yeah,
• 10:48
  fine,
• 10:49
  I
• 10:49
  booked
• 10:49
  an
• 10:49
  officiant.
• 10:50
  It's
• 10:50
  so
• 10:50
  true.
• 10:50
  And
• 10:50
  I
• 10:50
  think,
• 10:51
  particularly
• 10:51
  with
• 10:51
  social
• 10:52
  media.
• 10:53
  And
• 10:53
  let's
• 10:53
  talk
• 10:53
  about
• 10:53
  Instagram,
• 10:54
  because
• 10:54
  it's
• 10:54
  probably
• 10:54
  the
• 10:55
  place
• 10:55
  most
• 10:55
  people
• 10:55
  listening
• 10:56
  are
• 10:56
  the
• 10:56
  most
• 10:56
  comfortable
• 10:57
  with,
• 10:57
  although
• 10:57
  we
• 10:57
  are
• 10:58
  trying
• 10:58
  to
• 10:58
  encourage
• 10:58
  them
• 10:58
  over
• 10:59
  to
• 10:59
  TikTok
• 10:59
  a
• 10:59
  little
• 10:59
  bit.
• 11:00
  But
• 11:00
  on
• 11:01
  Instagram,
• 11:01
  I
• 11:01
  think
• 11:02
  people
• 11:02
  are
• 11:02
  still
• 11:03
  posting
• 11:03
  on
• 11:03
  Instagram
• 11:04
  like
• 11:04
  it's
• 11:04
  2016.
• 11:05
  I
• 11:06
  think
• 11:06
  they're
• 11:06
  so
• 11:07
  scared
• 11:07
  about
• 11:07
  having
• 11:08
  this
• 11:08
  perfect
• 11:08
  aesthetic,
• 11:10
  which.
• 11:11
  And
• 11:11
  it's.
• 11:12
  It's
• 11:12
  done.
• 11:12
  So
• 11:13
  it's
• 11:13
  done.
• 11:14
  Visibility
• 11:15
  in
• 11:15
  2026
• 11:16
  is
• 11:16
  not
• 11:17
  about
• 11:17
  the
• 11:17
  perfect
• 11:17
  aesthetic
• 11:18
  anymore,
• 11:18
  is
• 11:18
  it?
• 11:19
  It's
• 11:19
  about
• 11:19
  the
• 11:19
  personality.
• 11:20
  It's
• 11:20
  about
• 11:20
  the
• 11:20
  action.
• 11:20
  It's
• 11:21
  about
• 11:21
  just
• 11:21
  being
• 11:21
  a
• 11:21
  bit
• 11:22
  silly.
• 11:22
  It's
• 11:22
  about
• 11:22
  that.
• 11:22
  And
• 11:23
  you
• 11:23
  know
• 11:23
  what
• 11:23
  I
• 11:23
  always
• 11:23
  say?
• 11:23
  I
• 11:23
  say
• 11:24
  this
• 11:24
  to
• 11:24
  my.
• 11:24
  The
• 11:24
  people
• 11:25
  in
• 11:25
  my
• 11:25
  membership
• 11:25
  and
• 11:25
  my
• 11:26
  community.
• 11:26
  I
• 11:26
  say
• 11:26
  this
• 11:26
  to
• 11:27
  people
• 11:27
  I
• 11:27
  coach.
• 11:28
  Everyone
• 11:28
  in
• 11:28
  the
• 11:28
  world
• 11:29
  is
• 11:29
  looking
• 11:29
  for
• 11:30
  that
• 11:30
  moment
• 11:30
  when
• 11:31
  they
• 11:31
  say
• 11:31
  to
• 11:31
  themselves,
• 11:32
  oh,
• 11:32
  my
• 11:32
  God,
• 11:32
  me
• 11:32
  too.
• 11:33
  When
• 11:34
  they're
• 11:34
  listening
• 11:34
  to
• 11:34
  your
• 11:35
  video
• 11:35
  and
• 11:35
  they're
• 11:35
  like,
• 11:35
  oh,
• 11:36
  my
• 11:36
  God,
• 11:36
  me
• 11:36
  too.
• 11:37
  I
• 11:37
  do
• 11:37
  that.
• 11:37
  I
• 11:38
  posted
• 11:38
  a
• 11:38
  silly
• 11:38
  little
• 11:38
  reel
• 11:39
  like,
• 11:39
  a
• 11:39
  week
• 11:39
  ago
• 11:40
  where
• 11:40
  I
• 11:40
  was
• 11:40
  talking
• 11:41
  about
• 11:41
  how
• 11:41
  even
• 11:41
  though
• 11:42
  I
• 11:42
  am
• 11:42
  an
• 11:42
  international
• 11:43
  speaker
• 11:44
  and
• 11:44
  I
• 11:44
  travel
• 11:45
  multiple
• 11:45
  times
• 11:45
  a
• 11:46
  month,
• 11:47
  like,
• 11:47
  I
• 11:47
  forget
• 11:48
  something
• 11:48
  every
• 11:48
  time.
• 11:49
  And
• 11:49
  I
• 11:49
  had
• 11:49
  a
• 11:50
  video
• 11:50
  on
• 11:50
  my
• 11:50
  phone
• 11:50
  from
• 11:50
  last
• 11:51
  November
• 11:51
  where
• 11:52
  I
• 11:52
  was
• 11:52
  in
• 11:52
  Seattle
• 11:52
  and
• 11:52
  I
• 11:53
  had
• 11:53
  forgotten
• 11:53
  to
• 11:53
  pack
• 11:53
  my
• 11:53
  glasses.
• 11:55
  So
• 11:55
  I
• 11:55
  had
• 11:55
  my
• 11:55
  contacts
• 11:56
  in
• 11:56
  and
• 11:57
  I
• 11:57
  wanted
• 11:57
  to
• 11:57
  put
• 11:57
  on
• 11:57
  my
• 11:57
  glasses
• 11:58
  and
• 11:58
  I
• 11:58
  forgot
• 11:59
  them.
• 11:59
  No,
• 11:59
  granted,
• 12:00
  I
• 12:00
  was
• 12:00
  only
• 12:00
  away
• 12:00
  from
• 12:00
  home
• 12:01
  for
• 12:01
  one
• 12:01
  night,
• 12:01
  but
• 12:02
  I
• 12:02
  made
• 12:02
  a.
• 12:02
  I
• 12:02
  made
• 12:03
  a
• 12:03
  talking
• 12:03
  head,
• 12:03
  which
• 12:04
  is
• 12:04
  just
• 12:04
  when
• 12:04
  you
• 12:04
  talk
• 12:04
  to
• 12:04
  camera
• 12:05
  about
• 12:06
  how
• 12:06
  I
• 12:06
  forget
• 12:06
  things.
• 12:07
  And
• 12:07
  I
• 12:07
  kept
• 12:07
  it
• 12:08
  in
• 12:08
  my
• 12:08
  phone
• 12:08
  forever.
• 12:08
  Didn't
• 12:09
  think
• 12:09
  it
• 12:09
  was
• 12:09
  really
• 12:09
  usable.
• 12:09
  And
• 12:10
  then
• 12:10
  the
• 12:10
  other
• 12:10
  day,
• 12:10
  I
• 12:10
  was
• 12:10
  like,
• 12:10
  I
• 12:11
  want
• 12:11
  to
• 12:11
  post
• 12:11
  something.
• 12:12
  This
• 12:12
  is
• 12:12
  cute.
• 12:13
  Do
• 12:13
  you
• 12:13
  know
• 12:14
  how
• 12:14
  many
• 12:14
  people
• 12:14
  DM'd
• 12:14
  me
• 12:15
  to
• 12:15
  be
• 12:16
  like,
• 12:16
  oh,
• 12:16
  my
• 12:16
  God,
• 12:16
  I
• 12:16
  do
• 12:16
  this,
• 12:16
  too.
• 12:17
  Oh,
• 12:17
  my
• 12:17
  God.
• 12:18
  One
• 12:18
  of
• 12:18
  my.
• 12:18
  Our
• 12:19
  mutual
• 12:19
  friends,
• 12:19
  Megan,
• 12:20
  told
• 12:20
  me
• 12:20
  she
• 12:20
  was
• 12:20
  at
• 12:21
  dinner
• 12:21
  with
• 12:21
  some
• 12:22
  mutual
• 12:22
  friends,
• 12:23
  and
• 12:23
  they
• 12:23
  said,
• 12:23
  oh,
• 12:24
  my
• 12:24
  God,
• 12:24
  did
• 12:24
  you
• 12:24
  see
• 12:24
  Renee's
• 12:24
  real.
• 12:25
  I
• 12:25
  do
• 12:25
  that,
• 12:25
  too.
• 12:28
  We're
• 12:28
  all
• 12:28
  just
• 12:28
  looking
• 12:29
  for
• 12:29
  that.
• 12:29
  Yeah,
• 12:29
  me
• 12:29
  too.
• 12:30
  Oh,
• 12:30
  I
• 12:30
  do
• 12:30
  that,
• 12:30
  too.
• 12:31
  That
• 12:31
  we
• 12:31
  all
• 12:31
  want
• 12:31
  to
• 12:32
  see
• 12:32
  that
• 12:32
  we're
• 12:32
  not
• 12:32
  alone.
• 12:33
  Yeah,
• 12:33
  100%.
• 12:34
  Now,
• 12:35
  what's
• 12:35
  interesting
• 12:35
  with
• 12:36
  the
• 12:36
  visibility
• 12:36
  thing
• 12:36
  is
• 12:37
  I
• 12:37
  think
• 12:37
  some
• 12:37
  of
• 12:37
  the
• 12:37
  pushback
• 12:38
  is
• 12:38
  that
• 12:38
  people
• 12:38
  don't
• 12:39
  want
• 12:39
  to
• 12:39
  get
• 12:39
  on
• 12:39
  video.
• 12:39
  They
• 12:40
  don't
• 12:40
  want
• 12:40
  to
• 12:40
  get
• 12:40
  in
• 12:40
  front
• 12:41
  of
• 12:41
  the
• 12:41
  video
• 12:41
  camera.
• 12:42
  I
• 12:42
  know,
• 12:42
  but
• 12:42
  also
• 12:43
  the
• 12:43
  frustration
• 12:43
  I
• 12:44
  have.
• 12:44
  And
• 12:45
  you
• 12:45
  probably
• 12:45
  have
• 12:45
  it
• 12:46
  the
• 12:46
  same
• 12:46
  is
• 12:46
  two,
• 12:47
  three,
• 12:47
  four
• 12:47
  years
• 12:48
  ago.
• 12:48
  And
• 12:48
  for
• 12:49
  the
• 12:49
  last
• 12:49
  two,
• 12:49
  three,
• 12:49
  four
• 12:49
  years,
• 12:50
  people
• 12:50
  have
• 12:50
  been
• 12:50
  saying
• 12:50
  to
• 12:51
  me,
• 12:51
  becca,
• 12:51
  I
• 12:51
  wish
• 12:52
  I
• 12:52
  could
• 12:52
  reach
• 12:52
  people
• 12:52
  that
• 12:53
  don't
• 12:53
  follow
• 12:53
  me
• 12:53
  on
• 12:53
  Instagram.
• 12:54
  On
• 12:54
  Instagram,
• 12:55
  the
• 12:55
  only
• 12:55
  people
• 12:55
  that
• 12:56
  ever
• 12:56
  see
• 12:56
  my
• 12:56
  post
• 12:56
  are
• 12:57
  the
• 12:57
  people
• 12:57
  that
• 12:57
  follow
• 12:57
  me.
• 12:58
  And
• 12:58
  now
• 12:58
  the
• 12:59
  Instagram
• 12:59
  algorithm
• 13:00
  is
• 13:00
  allowing
• 13:00
  us
• 13:00
  to
• 13:01
  post
• 13:01
  out
• 13:01
  videos
• 13:02
  to
• 13:02
  people
• 13:02
  that
• 13:02
  don't
• 13:02
  follow
• 13:02
  us.
• 13:03
  And
• 13:03
  everyone
• 13:03
  says,
• 13:04
  I
• 13:04
  wish
• 13:04
  the
• 13:04
  algorithm
• 13:05
  went
• 13:05
  back
• 13:05
  to
• 13:05
  how
• 13:05
  it
• 13:05
  was
• 13:06
  before.
• 13:06
  Everybody
• 13:07
  always
• 13:07
  wants
• 13:07
  what
• 13:08
  they
• 13:08
  can't
• 13:08
  have.
• 13:09
  Here's
• 13:09
  the
• 13:09
  thing
• 13:09
  about,
• 13:09
  not
• 13:10
  about
• 13:10
  video
• 13:10
  and
• 13:11
  people
• 13:11
  who
• 13:11
  don't
• 13:11
  post
• 13:12
  video.
• 13:12
  And
• 13:12
  I'm
• 13:12
  going
• 13:12
  to
• 13:12
  say
• 13:13
  something
• 13:13
  people
• 13:13
  are
• 13:13
  not
• 13:13
  going
• 13:13
  to
• 13:14
  like,
• 13:14
  but
• 13:14
  I
• 13:14
  maybe
• 13:15
  I
• 13:15
  think
• 13:15
  you'll
• 13:15
  agree
• 13:15
  with
• 13:15
  me
• 13:16
  when
• 13:16
  I
• 13:16
  meet
• 13:16
  someone
• 13:17
  in
• 13:17
  real
• 13:17
  life,
• 13:17
  like
• 13:18
  I
• 13:18
  was
• 13:18
  speaking
• 13:18
  in
• 13:18
  Cleveland,
• 13:19
  Ohio
• 13:19
  the
• 13:19
  other
• 13:20
  night,
• 13:20
  I,
• 13:21
  I
• 13:21
  will
• 13:21
  then
• 13:21
  meet
• 13:21
  them,
• 13:22
  I'll
• 13:22
  follow
• 13:22
  them
• 13:23
  on
• 13:23
  Instagram.
• 13:24
  And
• 13:24
  because
• 13:24
  I've
• 13:24
  probably
• 13:25
  met
• 13:25
  20
• 13:25
  people
• 13:25
  that
• 13:25
  night,
• 13:26
  I
• 13:26
  will
• 13:26
  then
• 13:27
  go
• 13:27
  into
• 13:27
  their
• 13:27
  Instagram
• 13:28
  and
• 13:28
  remind
• 13:28
  myself
• 13:28
  who
• 13:29
  they
• 13:29
  are.
• 13:29
  And
• 13:30
  if
• 13:30
  there
• 13:30
  is
• 13:30
  no
• 13:30
  video
• 13:30
  of
• 13:31
  them
• 13:31
  talking
• 13:31
  to
• 13:31
  camera,
• 13:32
  I
• 13:33
  really
• 13:33
  don't
• 13:34
  remember
• 13:34
  them.
• 13:34
  Like,
• 13:35
  there
• 13:35
  is
• 13:35
  another
• 13:36
  layer
• 13:36
  here
• 13:36
  of
• 13:37
  social
• 13:37
  media
• 13:37
  where
• 13:37
  you're
• 13:38
  reinforcing
• 13:38
  who
• 13:39
  you
• 13:39
  are
• 13:39
  in
• 13:39
  person
• 13:40
  online,
• 13:40
  or
• 13:40
  vice
• 13:41
  versa.
• 13:41
  People
• 13:42
  see
• 13:42
  you
• 13:42
  online
• 13:42
  and
• 13:43
  then
• 13:43
  they
• 13:43
  meet
• 13:43
  you
• 13:43
  in
• 13:43
  person
• 13:43
  and
• 13:44
  you're
• 13:44
  reinforcing
• 13:45
  that
• 13:45
  you
• 13:45
  are
• 13:45
  in
• 13:45
  fact
• 13:45
  the
• 13:46
  same
• 13:46
  person
• 13:46
  in
• 13:47
  both.
• 13:47
  Same
• 13:47
  personality,
• 13:48
  same
• 13:48
  perspective,
• 13:49
  same,
• 13:49
  you
• 13:49
  know,
• 13:50
  same
• 13:50
  vibe,
• 13:50
  being
• 13:51
  in
• 13:51
  the
• 13:51
  same.
• 13:51
  But
• 13:52
  if
• 13:52
  you
• 13:52
  don't
• 13:52
  have
• 13:52
  any
• 13:52
  video
• 13:53
  and
• 13:53
  I,
• 13:53
  I'm
• 13:54
  like,
• 13:54
  immediately
• 13:54
  like,
• 13:55
  oh
• 13:55
  God,
• 13:56
  who
• 13:56
  was
• 13:56
  that
• 13:56
  person?
• 13:57
  Do
• 13:57
  I
• 13:57
  remember
• 13:57
  them?
• 13:58
  Forget
• 13:59
  even
• 13:59
  referring
• 13:59
  them
• 14:00
  because
• 14:00
  I'm
• 14:00
  not
• 14:00
  gonna
• 14:00
  refer
• 14:01
  them
• 14:01
  if
• 14:01
  I
• 14:01
  can't
• 14:01
  remember
• 14:01
  them.
• 14:02
  But
• 14:03
  it's
• 14:03
  just
• 14:03
  another
• 14:03
  level.
• 14:04
  We
• 14:04
  have
• 14:04
  to
• 14:04
  think
• 14:05
  of
• 14:05
  it
• 14:05
  as
• 14:05
  not
• 14:05
  just
• 14:05
  like,
• 14:06
  I
• 14:06
  don't
• 14:07
  know,
• 14:07
  this
• 14:07
  thing
• 14:07
  we
• 14:07
  were
• 14:08
  forced
• 14:08
  to
• 14:08
  do
• 14:08
  this
• 14:08
  like
• 14:09
  albatross.
• 14:09
  We
• 14:10
  have
• 14:10
  to
• 14:10
  think
• 14:10
  of
• 14:10
  it
• 14:10
  as
• 14:10
  this
• 14:11
  is
• 14:11
  just
• 14:11
  another
• 14:11
  layer
• 14:12
  for
• 14:12
  people
• 14:12
  to
• 14:12
  get
• 14:12
  to
• 14:12
  know
• 14:13
  me
• 14:13
  and
• 14:13
  what
• 14:13
  I
• 14:13
  do.
• 14:13
  Because
• 14:14
  no
• 14:14
  one
• 14:14
  is
• 14:14
  gonna
• 14:14
  buy
• 14:15
  from
• 14:15
  someone
• 14:15
  that
• 14:15
  they
• 14:15
  don't
• 14:15
  know
• 14:16
  like,
• 14:16
  or
• 14:16
  trust.
• 14:17
  Yeah,
• 14:17
  it's
• 14:17
  just
• 14:17
  another
• 14:18
  tool
• 14:18
  and
• 14:18
  it's
• 14:18
  a
• 14:18
  great
• 14:19
  way
• 14:19
  to
• 14:19
  get
• 14:19
  in
• 14:19
  front
• 14:19
  of
• 14:20
  people.
• 14:20
  What
• 14:20
  do
• 14:20
  you
• 14:21
  think
• 14:21
  it's
• 14:21
  are
• 14:21
  the
• 14:22
  barriers
• 14:22
  that
• 14:22
  are
• 14:22
  stopping
• 14:23
  wed
• 14:23
  pros
• 14:24
  doing
• 14:24
  this?
• 14:24
  What
• 14:25
  are
• 14:25
  you
• 14:25
  seeing
• 14:25
  on
• 14:25
  the
• 14:25
  ground?
• 14:26
  What
• 14:26
  are
• 14:26
  the
• 14:26
  pushbacks?
• 14:27
  I
• 14:27
  mean,
• 14:27
  just,
• 14:28
  I
• 14:28
  have.
• 14:28
  This
• 14:29
  was
• 14:29
  a
• 14:29
  laundry
• 14:29
  list.
• 14:30
  I
• 14:30
  mean,
• 14:30
  literally
• 14:30
  just
• 14:31
  did
• 14:31
  a
• 14:31
  live
• 14:31
  call
• 14:31
  with
• 14:32
  my
• 14:32
  members
• 14:32
  like
• 14:33
  30
• 14:33
  minutes
• 14:33
  ago
• 14:33
  and
• 14:34
  I
• 14:34
  have
• 14:34
  a
• 14:35
  member
• 14:35
  who's
• 14:35
  been
• 14:35
  a
• 14:35
  member
• 14:36
  for
• 14:36
  I'VE
• 14:36
  known
• 14:36
  her
• 14:37
  for
• 14:37
  years
• 14:37
  and
• 14:38
  she's
• 14:38
  so
• 14:38
  hesitant
• 14:39
  to
• 14:39
  put
• 14:39
  her
• 14:39
  face
• 14:39
  on
• 14:40
  camera.
• 14:41
  And
• 14:41
  one
• 14:41
  of
• 14:41
  the
• 14:41
  things
• 14:41
  she
• 14:42
  said
• 14:42
  today
• 14:42
  was
• 14:42
  like,
• 14:42
  well,
• 14:42
  I'm
• 14:42
  really
• 14:43
  sick
• 14:43
  of
• 14:43
  my
• 14:43
  face
• 14:43
  and
• 14:44
  my
• 14:44
  voice.
• 14:44
  And
• 14:44
  the
• 14:44
  other
• 14:45
  members
• 14:45
  said,
• 14:46
  but
• 14:46
  we
• 14:46
  don't
• 14:46
  know
• 14:46
  what
• 14:46
  you
• 14:46
  look
• 14:47
  like.
• 14:48
  Because
• 14:48
  she's
• 14:48
  never
• 14:49
  come
• 14:49
  to
• 14:49
  camera,
• 14:50
  even
• 14:50
  on
• 14:50
  a
• 14:50
  zoom.
• 14:51
  So
• 14:52
  it's
• 14:52
  like
• 14:52
  she
• 14:53
  had
• 14:53
  this,
• 14:53
  this
• 14:54
  idea
• 14:54
  that,
• 14:54
  like,
• 14:54
  well,
• 14:54
  she's
• 14:55
  sick
• 14:55
  of
• 14:55
  it.
• 14:56
  And
• 14:56
  so
• 14:56
  other
• 14:56
  people
• 14:56
  must
• 14:57
  be
• 14:57
  as
• 14:57
  well.
• 14:57
  But
• 14:57
  other
• 14:57
  people
• 14:58
  were
• 14:58
  like,
• 14:58
  we
• 14:59
  don't
• 14:59
  even
• 14:59
  feel
• 14:59
  like
• 14:59
  we
• 14:59
  know
• 15:00
  you,
• 15:00
  really.
• 15:00
  Right?
• 15:01
  So
• 15:01
  that's
• 15:01
  number
• 15:01
  one.
• 15:01
  Like,
• 15:02
  we
• 15:02
  all
• 15:02
  think
• 15:02
  that
• 15:02
  we
• 15:03
  are
• 15:03
  somehow
• 15:04
  less
• 15:04
  than
• 15:04
  in
• 15:05
  some
• 15:05
  way,
• 15:05
  right?
• 15:05
  Either
• 15:05
  we're
• 15:06
  too
• 15:06
  boring
• 15:06
  or
• 15:06
  we're
• 15:06
  too
• 15:07
  ordinary,
• 15:07
  or
• 15:08
  we're
• 15:08
  too
• 15:08
  ugly,
• 15:08
  or
• 15:08
  we're
• 15:09
  too
• 15:09
  old
• 15:09
  or
• 15:09
  we're
• 15:09
  too
• 15:09
  young,
• 15:10
  or
• 15:10
  we're
• 15:10
  too.
• 15:11
  Whatever,
• 15:12
  whatever.
• 15:12
  Fill
• 15:13
  in
• 15:13
  the
• 15:13
  blank.
• 15:13
  Whatever
• 15:13
  you're
• 15:14
  thinking,
• 15:14
  someone
• 15:14
  else
• 15:14
  is
• 15:14
  thinking
• 15:15
  it
• 15:15
  too.
• 15:16
  I
• 15:16
  will
• 15:16
  tell
• 15:16
  you
• 15:17
  in
• 15:17
  my,
• 15:17
  for
• 15:17
  my,
• 15:18
  for
• 15:18
  my
• 15:18
  mindset,
• 15:18
  that's
• 15:19
  mostly
• 15:19
  also
• 15:19
  always
• 15:20
  false
• 15:20
  because
• 15:20
  no
• 15:21
  one
• 15:21
  is
• 15:21
  ever
• 15:21
  thinking
• 15:21
  about
• 15:21
  you
• 15:22
  the
• 15:22
  way
• 15:22
  that
• 15:22
  you're
• 15:22
  thinking
• 15:22
  about
• 15:23
  you.
• 15:23
  No
• 15:24
  one's
• 15:24
  looking
• 15:24
  at
• 15:24
  me
• 15:25
  right
• 15:25
  now
• 15:25
  and
• 15:25
  being
• 15:25
  like,
• 15:26
  wow,
• 15:26
  those
• 15:26
  eye
• 15:26
  bags.
• 15:27
  She
• 15:27
  must
• 15:27
  be
• 15:27
  tired.
• 15:28
  They're
• 15:28
  listening
• 15:28
  to
• 15:29
  what
• 15:29
  I'm
• 15:29
  saying,
• 15:29
  right?
• 15:29
  If
• 15:30
  I
• 15:30
  never
• 15:30
  got
• 15:30
  on
• 15:30
  camera
• 15:31
  because
• 15:31
  of
• 15:31
  my
• 15:31
  eye
• 15:32
  bags,
• 15:32
  then
• 15:33
  people
• 15:34
  would
• 15:34
  never,
• 15:34
  would
• 15:34
  never
• 15:34
  learn
• 15:35
  anything
• 15:35
  from
• 15:35
  me.
• 15:36
  Think
• 15:36
  about
• 15:36
  everything
• 15:37
  you're
• 15:37
  not
• 15:37
  putting
• 15:37
  out
• 15:38
  in
• 15:38
  the
• 15:38
  world.
• 15:38
  Think
• 15:38
  about
• 15:39
  the
• 15:39
  fact
• 15:39
  that
• 15:39
  not
• 15:40
  putting
• 15:40
  something
• 15:40
  out
• 15:41
  is
• 15:41
  negatively
• 15:42
  impacting
• 15:43
  someone
• 15:43
  else's
• 15:44
  experience
• 15:44
  because
• 15:44
  they
• 15:45
  didn't
• 15:45
  get
• 15:45
  to
• 15:45
  hear
• 15:45
  from
• 15:45
  you
• 15:46
  that
• 15:46
  day.
• 15:47
  You
• 15:47
  know,
• 15:47
  the
• 15:48
  fear,
• 15:48
  the
• 15:49
  fear
• 15:49
  of
• 15:49
  putting
• 15:49
  yourself
• 15:50
  out
• 15:50
  there.
• 15:50
  A
• 15:50
  lot
• 15:50
  of
• 15:50
  it
• 15:50
  is
• 15:51
  how
• 15:51
  we
• 15:51
  look,
• 15:51
  Some
• 15:52
  of
• 15:52
  it
• 15:52
  is
• 15:52
  how
• 15:52
  we
• 15:52
  sound,
• 15:53
  some
• 15:53
  of
• 15:53
  it
• 15:53
  is,
• 15:53
  you
• 15:54
  know,
• 15:54
  not
• 15:54
  knowing
• 15:55
  if
• 15:55
  we
• 15:55
  have
• 15:55
  the
• 15:55
  right
• 15:55
  message,
• 15:56
  if
• 15:56
  it's
• 15:56
  going
• 15:56
  to
• 15:56
  be
• 15:57
  received
• 15:57
  wrong.
• 15:57
  I
• 15:58
  don't
• 15:58
  know
• 15:58
  if
• 15:58
  you
• 15:58
  hear
• 15:58
  this,
• 15:58
  but
• 15:59
  everyone's
• 15:59
  always
• 15:59
  like,
• 15:59
  what
• 15:59
  if,
• 16:00
  what
• 16:00
  about
• 16:00
  the
• 16:00
  haters?
• 16:01
  I'm
• 16:01
  like,
• 16:02
  what
• 16:02
  about
• 16:02
  the
• 16:03
  haters?
• 16:04
  What
• 16:04
  about
• 16:04
  them?
• 16:04
  Like,
• 16:05
  if
• 16:05
  they
• 16:05
  don't
• 16:05
  like
• 16:05
  you,
• 16:05
  they're
• 16:05
  going
• 16:06
  to
• 16:06
  unfollow
• 16:06
  you.
• 16:06
  It's
• 16:07
  very
• 16:07
  rare
• 16:07
  that
• 16:08
  someone's
• 16:08
  going
• 16:08
  to
• 16:08
  be
• 16:08
  like,
• 16:08
  you're
• 16:09
  the
• 16:09
  worst.
• 16:09
  And
• 16:09
  in
• 16:09
  a
• 16:10
  comment.
• 16:10
  And
• 16:11
  if
• 16:11
  they
• 16:11
  do,
• 16:11
  guess
• 16:12
  what?
• 16:12
  You
• 16:12
  just,
• 16:12
  you
• 16:12
  can
• 16:12
  delete
• 16:13
  those
• 16:13
  100%.
• 16:14
  I
• 16:14
  think
• 16:15
  it's
• 16:15
  this
• 16:15
  fear.
• 16:15
  I
• 16:16
  think
• 16:16
  it's,
• 16:16
  it's
• 16:16
  two
• 16:16
  pronged.
• 16:17
  It's
• 16:17
  the
• 16:18
  fear
• 16:18
  of
• 16:18
  what
• 16:19
  I
• 16:19
  look
• 16:19
  like
• 16:19
  and
• 16:19
  therefore
• 16:20
  I
• 16:20
  don't
• 16:20
  want
• 16:20
  to
• 16:20
  be
• 16:20
  on
• 16:20
  camera.
• 16:20
  And
• 16:21
  then
• 16:21
  the
• 16:21
  fear
• 16:21
  of
• 16:21
  I
• 16:22
  need
• 16:22
  to
• 16:22
  have
• 16:22
  this
• 16:22
  aesthetic
• 16:23
  grid
• 16:23
  because
• 16:23
  that's
• 16:24
  what
• 16:24
  I
• 16:24
  had
• 16:24
  to
• 16:24
  do
• 16:24
  four
• 16:25
  years
• 16:25
  ago,
• 16:25
  and
• 16:25
  I'm
• 16:26
  scared
• 16:26
  of
• 16:26
  messing
• 16:26
  it
• 16:27
  up.
• 16:27
  And
• 16:27
  so
• 16:27
  I
• 16:28
  cannot
• 16:28
  stress
• 16:28
  this
• 16:28
  message
• 16:29
  enough.
• 16:29
  Your
• 16:30
  lovely
• 16:30
  aesthetic
• 16:31
  grid
• 16:32
  means
• 16:32
  nothing
• 16:33
  anymore.
• 16:34
  It's
• 16:34
  over.
• 16:35
  It's
• 16:35
  over.
• 16:35
  And
• 16:35
  listen,
• 16:36
  if
• 16:36
  you're
• 16:36
  really
• 16:36
  hung
• 16:37
  up
• 16:37
  on
• 16:37
  it,
• 16:37
  if
• 16:37
  you're
• 16:37
  like,
• 16:37
  I
• 16:38
  couldn't
• 16:38
  possibly
• 16:39
  get
• 16:39
  a
• 16:39
  pretty
• 16:40
  photo
• 16:40
  and
• 16:40
  smack
• 16:41
  it
• 16:41
  on
• 16:41
  the
• 16:41
  front
• 16:41
  of
• 16:41
  your
• 16:41
  reel
• 16:42
  as
• 16:42
  a
• 16:42
  reel
• 16:42
  cover
• 16:43
  and
• 16:43
  move
• 16:43
  on,
• 16:44
  move
• 16:44
  on
• 16:45
  the
• 16:45
  other
• 16:45
  thing,
• 16:45
  too,
• 16:46
  Becca.
• 16:46
  And
• 16:46
  I
• 16:46
  think
• 16:47
  I'd
• 16:47
  love
• 16:47
  to
• 16:47
  hear
• 16:47
  your
• 16:47
  perspective
• 16:48
  on
• 16:48
  this,
• 16:48
  because
• 16:48
  I
• 16:48
  know
• 16:48
  you
• 16:49
  have
• 16:49
  a
• 16:49
  content
• 16:49
  creator
• 16:49
  in
• 16:50
  house.
• 16:51
  The
• 16:51
  people
• 16:51
  who
• 16:51
  are
• 16:51
  the
• 16:52
  most
• 16:52
  scared
• 16:52
  are
• 16:53
  the
• 16:53
  people
• 16:53
  who
• 16:53
  are
• 16:53
  posting
• 16:54
  the
• 16:54
  least.
• 16:55
  Because
• 16:55
  once
• 16:55
  you
• 16:55
  get
• 16:56
  into
• 16:56
  the
• 16:56
  act
• 16:56
  of
• 16:57
  posting,
• 16:57
  doesn't
• 16:57
  it
• 16:57
  feel
• 16:58
  kind
• 16:58
  of
• 16:59
  like
• 16:59
  freedom
• 16:59
  a
• 16:59
  bit?
• 17:00
  No,
• 17:00
  I
• 17:00
  absolutely
• 17:01
  love
• 17:01
  it.
• 17:01
  I
• 17:01
  mean,
• 17:02
  the
• 17:02
  thing
• 17:02
  is,
• 17:03
  I
• 17:03
  think
• 17:03
  it's
• 17:04
  because
• 17:04
  of
• 17:04
  the
• 17:05
  algorithm
• 17:05
  change.
• 17:06
  It's
• 17:06
  opened
• 17:06
  up
• 17:07
  a
• 17:07
  whole
• 17:07
  new
• 17:07
  world
• 17:07
  of
• 17:07
  possibility.
• 17:08
  So
• 17:08
  now
• 17:09
  when
• 17:09
  you
• 17:09
  spend
• 17:10
  time
• 17:10
  creating
• 17:10
  this
• 17:10
  video
• 17:11
  or
• 17:11
  having
• 17:11
  someone
• 17:12
  create
• 17:12
  the
• 17:12
  video
• 17:12
  for
• 17:12
  you,
• 17:13
  then
• 17:13
  it's
• 17:13
  reaching
• 17:14
  a
• 17:14
  whole
• 17:14
  new
• 17:14
  people,
• 17:14
  and
• 17:14
  you're
• 17:15
  actually
• 17:15
  seeing
• 17:15
  results
• 17:16
  rather
• 17:16
  than
• 17:16
  just
• 17:16
  talking
• 17:17
  into
• 17:17
  a
• 17:17
  vacuum.
• 17:18
  And
• 17:18
  that's
• 17:18
  what
• 17:18
  used
• 17:19
  to
• 17:19
  happen
• 17:19
  if
• 17:19
  you
• 17:19
  didn't
• 17:19
  have
• 17:20
  followers.
• 17:20
  You
• 17:20
  were
• 17:20
  just
• 17:20
  talking
• 17:21
  to
• 17:21
  the
• 17:21
  same
• 17:21
  people
• 17:21
  over
• 17:21
  and
• 17:22
  over.
• 17:22
  And
• 17:23
  I
• 17:23
  love
• 17:23
  now
• 17:23
  that
• 17:23
  it's
• 17:24
  opened
• 17:24
  up.
• 17:24
  And
• 17:24
  I
• 17:24
  think
• 17:24
  in
• 17:24
  the
• 17:25
  wedding
• 17:25
  industry,
• 17:25
  particularly
• 17:26
  when
• 17:26
  we're
• 17:27
  looking
• 17:27
  for
• 17:27
  new
• 17:27
  people
• 17:28
  all
• 17:28
  of
• 17:28
  the
• 17:28
  time,
• 17:29
  because
• 17:29
  people
• 17:30
  are
• 17:30
  only
• 17:30
  getting
• 17:30
  married
• 17:31
  once
• 17:31
  on
• 17:31
  the
• 17:31
  whole,
• 17:31
  or
• 17:32
  definitely
• 17:32
  only
• 17:32
  using
• 17:32
  us
• 17:33
  once,
• 17:33
  then
• 17:33
  we
• 17:34
  have
• 17:34
  to
• 17:34
  keep
• 17:34
  reaching
• 17:35
  new
• 17:35
  people.
• 17:35
  And
• 17:35
  so,
• 17:36
  wedding
• 17:37
  industry,
• 17:37
  listen,
• 17:37
  you
• 17:38
  should
• 17:38
  be
• 17:38
  leaning
• 17:38
  into
• 17:39
  this.
• 17:39
  You
• 17:39
  should
• 17:39
  be
• 17:39
  embracing
• 17:40
  it,
• 17:40
  and
• 17:40
  you
• 17:40
  should
• 17:40
  be
• 17:41
  taking
• 17:41
  messy
• 17:42
  action.
• 17:42
  Just
• 17:43
  do
• 17:43
  it.
• 17:43
  You've
• 17:43
  been
• 17:43
  on
• 17:43
  your
• 17:44
  own
• 17:44
  visibility
• 17:44
  journey,
• 17:45
  Renee.
• 17:45
  So
• 17:45
  have
• 17:45
  I.
• 17:46
  I
• 17:46
  feel
• 17:46
  like
• 17:46
  both
• 17:47
  of
• 17:47
  us
• 17:47
  are
• 17:47
  the
• 17:47
  kind
• 17:47
  of
• 17:47
  personalities
• 17:48
  where
• 17:48
  we're
• 17:48
  like,
• 17:48
  let's
• 17:49
  just
• 17:49
  try
• 17:49
  stuff.
• 17:49
  Let's
• 17:50
  just
• 17:50
  do
• 17:50
  it.
• 17:51
  Let's
• 17:51
  just
• 17:51
  see
• 17:52
  what
• 17:52
  happens.
• 17:52
  So
• 17:53
  what
• 17:53
  have
• 17:53
  you
• 17:53
  found
• 17:54
  by
• 17:54
  doing
• 17:54
  that?
• 17:55
  Oh,
• 17:55
  my
• 17:55
  gosh.
• 17:55
  Well,
• 17:56
  number
• 17:56
  one,
• 17:56
  I'll
• 17:56
  say
• 17:57
  anecdotally,
• 17:57
  and
• 17:57
  I
• 17:57
  know
• 17:58
  I'm
• 17:58
  in
• 17:58
  a
• 17:58
  slightly
• 17:58
  different
• 17:59
  lane
• 17:59
  because
• 17:59
  my
• 17:59
  Instagram
• 18:00
  is
• 18:00
  focused
• 18:00
  on
• 18:01
  me
• 18:01
  as
• 18:01
  a
• 18:01
  speaker
• 18:01
  and
• 18:02
  educator.
• 18:02
  So
• 18:02
  I
• 18:02
  will
• 18:03
  say
• 18:03
  I'll.
• 18:04
  I'll
• 18:04
  give
• 18:04
  that
• 18:04
  caveat
• 18:05
  before
• 18:05
  I
• 18:05
  say
• 18:05
  what
• 18:05
  I'm
• 18:05
  about
• 18:06
  to
• 18:06
  say,
• 18:06
  but
• 18:06
  I
• 18:07
  put
• 18:07
  myself
• 18:08
  on
• 18:08
  a
• 18:08
  visibility
• 18:08
  sort
• 18:09
  of
• 18:10
  challenge
• 18:10
  a
• 18:11
  couple
• 18:11
  of
• 18:11
  years
• 18:11
  ago
• 18:11
  where
• 18:11
  I
• 18:11
  was
• 18:12
  like,
• 18:12
  I'm
• 18:12
  gonna
• 18:12
  post
• 18:12
  every
• 18:12
  day
• 18:13
  for
• 18:13
  30
• 18:13
  days
• 18:13
  and
• 18:13
  see
• 18:13
  what
• 18:14
  happens.
• 18:14
  I
• 18:14
  was
• 18:15
  really
• 18:15
  thinking
• 18:16
  that
• 18:16
  nothing
• 18:16
  would
• 18:16
  happen.
• 18:17
  I
• 18:17
  was
• 18:17
  like,
• 18:18
  it's
• 18:18
  gonna
• 18:18
  be
• 18:18
  a
• 18:19
  bust.
• 18:20
  No,
• 18:21
  it
• 18:21
  was
• 18:21
  not
• 18:21
  a
• 18:21
  bust.
• 18:22
  I.
• 18:22
  In
• 18:23
  30
• 18:23
  days,
• 18:23
  I
• 18:23
  gained,
• 18:24
  like,
• 18:24
  2,000
• 18:24
  followers.
• 18:25
  My
• 18:26
  reach
• 18:26
  skyrocketed.
• 18:27
  I
• 18:28
  was
• 18:28
  getting
• 18:28
  DMed
• 18:28
  about
• 18:29
  opportunities
• 18:29
  like
• 18:30
  going
• 18:30
  to
• 18:30
  speak
• 18:30
  somewhere
• 18:30
  or
• 18:31
  doing
• 18:31
  a
• 18:31
  summit
• 18:31
  or
• 18:31
  being
• 18:31
  on
• 18:32
  a
• 18:32
  podcast,
• 18:32
  like,
• 18:33
  almost
• 18:33
  every
• 18:33
  day.
• 18:34
  This
• 18:35
  year
• 18:35
  in
• 18:35
  2026,
• 18:36
  I.
• 18:36
  I
• 18:37
  remain
• 18:37
  on
• 18:37
  a
• 18:37
  challenge.
• 18:38
  I've
• 18:38
  been
• 18:39
  50%
• 18:39
  successful.
• 18:40
  I
• 18:40
  wanted
• 18:40
  to
• 18:40
  start
• 18:41
  posting
• 18:41
  twice
• 18:41
  a
• 18:41
  day.
• 18:42
  I
• 18:42
  wanted
• 18:43
  to
• 18:43
  see
• 18:43
  if
• 18:43
  I
• 18:43
  increase
• 18:44
  my
• 18:44
  production,
• 18:44
  what
• 18:45
  that
• 18:45
  would
• 18:45
  do.
• 18:46
  And
• 18:46
  I
• 18:46
  will
• 18:46
  say,
• 18:46
  this
• 18:47
  is
• 18:47
  like,
• 18:47
  again,
• 18:47
  anecdotally,
• 18:48
  because
• 18:48
  I
• 18:48
  don't
• 18:48
  have
• 18:48
  a
• 18:49
  ton
• 18:49
  of
• 18:49
  data,
• 18:49
  it's
• 18:49
  only
• 18:49
  February.
• 18:50
  But
• 18:50
  I'm
• 18:50
  curious
• 18:51
  to
• 18:51
  see
• 18:51
  at
• 18:51
  your
• 18:51
  year's
• 18:52
  end
• 18:52
  what
• 18:52
  happens.
• 18:53
  My.
• 18:54
  My
• 18:54
  reach
• 18:54
  has
• 18:55
  skyrocketed
• 18:56
  again.
• 18:56
  Every
• 18:57
  single
• 18:57
  time
• 18:57
  I
• 18:57
  post
• 18:59
  something,
• 18:59
  a
• 18:59
  video,
• 19:00
  I
• 19:01
  get
• 19:01
  some
• 19:02
  sort
• 19:02
  of
• 19:02
  movement,
• 19:03
  someone
• 19:03
  downloads
• 19:03
  a
• 19:03
  freebie,
• 19:04
  I
• 19:04
  get
• 19:04
  a
• 19:04
  DM
• 19:04
  about.
• 19:05
  Are
• 19:05
  you
• 19:05
  available
• 19:05
  for
• 19:05
  this
• 19:06
  date?
• 19:06
  Someone's
• 19:07
  like,
• 19:07
  oh,
• 19:07
  hey,
• 19:07
  what
• 19:08
  about
• 19:08
  your
• 19:08
  membership?
• 19:08
  Is
• 19:09
  it
• 19:09
  open?
• 19:09
  Can
• 19:09
  I
• 19:09
  join
• 19:10
  it?
• 19:10
  Like,
• 19:11
  because
• 19:11
  I'm
• 19:11
  present
• 19:12
  and
• 19:12
  because
• 19:13
  I'm
• 19:13
  active
• 19:14
  and
• 19:15
  obviously
• 19:15
  engaged
• 19:16
  in
• 19:16
  the
• 19:16
  platform,
• 19:17
  I'm
• 19:17
  speaking
• 19:17
  specifically
• 19:18
  about
• 19:18
  Instagram
• 19:19
  now.
• 19:20
  The
• 19:20
  algorithm,
• 19:21
  the.
• 19:21
  The
• 19:22
  Instagram
• 19:22
  gods,
• 19:22
  right?
• 19:23
  They
• 19:23
  know
• 19:23
  this
• 19:23
  is
• 19:23
  a
• 19:23
  channel
• 19:24
  that
• 19:24
  is
• 19:24
  active
• 19:24
  for
• 19:25
  me,
• 19:25
  and
• 19:25
  so
• 19:25
  it
• 19:25
  remains
• 19:26
  active.
• 19:27
  And.
• 19:27
  And
• 19:27
  when
• 19:27
  I
• 19:28
  say
• 19:28
  that,
• 19:28
  people
• 19:28
  are
• 19:28
  always
• 19:28
  like,
• 19:28
  oh,
• 19:29
  my
• 19:29
  God,
• 19:29
  you
• 19:29
  get
• 19:29
  booked
• 19:29
  every
• 19:30
  day.
• 19:30
  No,
• 19:30
  but
• 19:31
  I
• 19:31
  get
• 19:31
  interest
• 19:32
  every
• 19:32
  day.
• 19:32
  And
• 19:32
  that's
• 19:33
  how
• 19:33
  it
• 19:33
  starts.
• 19:34
  Yeah.
• 19:35
  And
• 19:35
  also
• 19:35
  because
• 19:35
  then
• 19:36
  you're
• 19:36
  the
• 19:36
  person
• 19:36
  that's
• 19:37
  creating
• 19:37
  the
• 19:37
  content,
• 19:37
  you're
• 19:38
  the
• 19:38
  person
• 19:38
  that
• 19:38
  keeps
• 19:38
  popping
• 19:39
  up.
• 19:39
  And
• 19:39
  that's
• 19:39
  what
• 19:40
  people
• 19:40
  are
• 19:40
  saying
• 19:40
  to
• 19:40
  me,
• 19:40
  Becca,
• 19:41
  every
• 19:41
  time
• 19:41
  I
• 19:41
  go
• 19:41
  on
• 19:41
  Instagram,
• 19:41
  your
• 19:42
  face
• 19:42
  is
• 19:42
  there.
• 19:42
  Like,
• 19:43
  great
• 19:43
  news.
• 19:44
  I'm
• 19:44
  really
• 19:44
  pleased.
• 19:45
  And
• 19:45
  I
• 19:46
  think,
• 19:46
  again,
• 19:46
  to
• 19:46
  your
• 19:47
  point,
• 19:47
  yes,
• 19:47
  we're
• 19:48
  both
• 19:48
  educators,
• 19:48
  therefore
• 19:49
  the
• 19:49
  way
• 19:49
  we're
• 19:49
  doing
• 19:50
  Instagram
• 19:50
  is
• 19:50
  different.
• 19:51
  However,
• 19:52
  if
• 19:53
  people
• 19:53
  who
• 19:53
  are
• 19:53
  listening,
• 19:54
  if
• 19:54
  you're
• 19:54
  doing
• 19:55
  content
• 19:55
  that
• 19:55
  resonates
• 19:56
  with
• 19:56
  your
• 19:56
  ideal
• 19:57
  clients,
• 19:58
  in
• 19:58
  the
• 19:58
  same
• 19:58
  way
• 19:58
  me
• 19:58
  and
• 19:59
  Renee
• 19:59
  are
• 19:59
  doing
• 19:59
  it
• 19:59
  for
• 19:59
  our
• 20:00
  ideal
• 20:00
  clients,
• 20:00
  which
• 20:01
  are
• 20:01
  all
• 20:01
  of
• 20:01
  you
• 20:01
  listening.
• 20:02
  If
• 20:02
  you're
• 20:02
  doing
• 20:02
  things
• 20:03
  that
• 20:03
  make
• 20:03
  the
• 20:04
  couples
• 20:04
  go,
• 20:04
  me
• 20:05
  too.
• 20:05
  That's
• 20:06
  exactly
• 20:06
  what
• 20:06
  I
• 20:07
  want.
• 20:07
  Exactly
• 20:07
  as
• 20:07
  Renee
• 20:08
  said,
• 20:08
  then
• 20:08
  you
• 20:08
  will
• 20:09
  get
• 20:09
  engagement.
• 20:09
  There's
• 20:09
  a
• 20:10
  celebrant
• 20:10
  here
• 20:11
  in
• 20:11
  the
• 20:11
  UK
• 20:11
  who
• 20:11
  does
• 20:11
  some
• 20:12
  great
• 20:12
  content
• 20:13
  and
• 20:13
  gets
• 20:13
  really
• 20:14
  good
• 20:14
  engagement.
• 20:14
  There's
• 20:14
  a
• 20:15
  magician
• 20:15
  who's
• 20:15
  just
• 20:15
  gone
• 20:16
  mad
• 20:16
  on
• 20:17
  TikTok
• 20:17
  at
• 20:17
  the
• 20:17
  moment
• 20:17
  here
• 20:18
  in
• 20:18
  the
• 20:18
  UK,
• 20:18
  because
• 20:19
  he's
• 20:19
  doing
• 20:19
  great
• 20:20
  content
• 20:20
  and
• 20:20
  he's
• 20:20
  showing
• 20:21
  up
• 20:21
  all
• 20:21
  of
• 20:21
  the
• 20:21
  time.
• 20:22
  And
• 20:22
  I
• 20:22
  think
• 20:23
  there
• 20:23
  are
• 20:23
  so
• 20:24
  few
• 20:24
  examples
• 20:25
  of
• 20:26
  wedding
• 20:26
  business
• 20:26
  owners
• 20:27
  doing
• 20:27
  this
• 20:28
  well.
• 20:29
  And
• 20:29
  actually,
• 20:30
  that,
• 20:30
  that's
• 20:30
  a
• 20:30
  good
• 20:31
  thing
• 20:31
  for
• 20:31
  those
• 20:31
  of
• 20:31
  you
• 20:32
  listening,
• 20:32
  because
• 20:32
  if
• 20:32
  you
• 20:32
  lean
• 20:33
  into
• 20:33
  it
• 20:33
  and
• 20:33
  you
• 20:33
  go
• 20:34
  for
• 20:34
  it
• 20:34
  and
• 20:34
  you
• 20:34
  take
• 20:34
  the
• 20:34
  messy
• 20:35
  action
• 20:35
  and
• 20:35
  you
• 20:35
  just
• 20:36
  try
• 20:36
  it
• 20:36
  and
• 20:37
  Like
• 20:37
  Renee
• 20:37
  says,
• 20:37
  then
• 20:37
  test
• 20:38
  it
• 20:38
  and
• 20:38
  look
• 20:38
  at
• 20:38
  the
• 20:38
  data
• 20:39
  and
• 20:39
  look
• 20:39
  at
• 20:39
  the
• 20:39
  results.
• 20:40
  Then,
• 20:41
  you
• 20:41
  know,
• 20:41
  you
• 20:41
  will
• 20:42
  actually
• 20:42
  see
• 20:42
  some
• 20:43
  movement.
• 20:43
  Now,
• 20:43
  Renee,
• 20:44
  do
• 20:44
  you
• 20:44
  want
• 20:44
  to
• 20:44
  hear
• 20:44
  a
• 20:45
  negative
• 20:45
  story
• 20:45
  about
• 20:46
  my
• 20:46
  social
• 20:46
  media
• 20:46
  posting?
• 20:47
  I
• 20:48
  do.
• 20:48
  I'm
• 20:48
  going
• 20:48
  to
• 20:48
  give
• 20:48
  you
• 20:49
  all
• 20:49
  the
• 20:49
  tea.
• 20:49
  So
• 20:50
  I
• 20:50
  have
• 20:51
  a
• 20:51
  son.
• 20:51
  He
• 20:51
  is
• 20:51
  12
• 20:52
  years
• 20:52
  old,
• 20:52
  which
• 20:52
  is
• 20:53
  a
• 20:53
  very
• 20:53
  tender
• 20:53
  age,
• 20:54
  and
• 20:54
  he
• 20:55
  has
• 20:55
  no
• 20:55
  social
• 20:55
  media
• 20:55
  access,
• 20:56
  which
• 20:56
  is
• 20:56
  great.
• 20:57
  However,
• 20:58
  not
• 20:58
  all
• 20:58
  parents
• 20:59
  parent
• 20:59
  in
• 20:59
  the
• 20:59
  same
• 20:59
  way
• 21:00
  as
• 21:00
  me.
• 21:00
  And
• 21:00
  he
• 21:01
  found
• 21:01
  out
• 21:01
  recently
• 21:02
  that
• 21:02
  on
• 21:02
  his
• 21:02
  school
• 21:02
  trip,
• 21:03
  his
• 21:03
  peers
• 21:04
  were
• 21:04
  all
• 21:04
  back
• 21:05
  to
• 21:05
  back
• 21:05
  binge
• 21:05
  watching
• 21:06
  my
• 21:06
  Instagram
• 21:07
  videos.
• 21:08
  The
• 21:09
  poor
• 21:09
  child.
• 21:11
  But
• 21:11
  you
• 21:11
  know
• 21:11
  what
• 21:11
  his
• 21:12
  response
• 21:12
  was?
• 21:12
  And
• 21:12
  I
• 21:13
  was
• 21:13
  like,
• 21:13
  yes,
• 21:13
  son,
• 21:13
  this
• 21:14
  is
• 21:14
  great.
• 21:14
  He
• 21:14
  went,
• 21:14
  keep
• 21:15
  on
• 21:15
  watching
• 21:15
  them,
• 21:15
  because
• 21:16
  the
• 21:16
  more
• 21:16
  you
• 21:16
  watch
• 21:16
  it,
• 21:17
  the
• 21:17
  better
• 21:17
  they
• 21:17
  do
• 21:17
  and
• 21:17
  the
• 21:17
  more
• 21:17
  holidays
• 21:18
  I
• 21:18
  can
• 21:18
  go
• 21:18
  on.
• 21:21
  I
• 21:22
  love
• 21:22
  it.
• 21:23
  I
• 21:23
  love
• 21:24
  it.
• 21:24
  Can
• 21:25
  I
• 21:25
  tell
• 21:25
  you?
• 21:25
  So
• 21:25
  I
• 21:25
  have
• 21:25
  some
• 21:26
  family
• 21:26
  that
• 21:26
  lives
• 21:26
  in
• 21:26
  Manchester.
• 21:27
  I
• 21:27
  think
• 21:27
  I've
• 21:28
  mentioned
• 21:28
  this
• 21:28
  to
• 21:28
  you
• 21:28
  before.
• 21:28
  I
• 21:29
  have
• 21:29
  my
• 21:29
  two
• 21:29
  little
• 21:30
  nieces,
• 21:30
  Holly
• 21:30
  and
• 21:30
  Frankie.
• 21:31
  They
• 21:31
  are
• 21:32
  three.
• 21:33
  I
• 21:33
  think
• 21:33
  they're
• 21:33
  three,
• 21:33
  three
• 21:34
  and
• 21:34
  a
• 21:34
  half.
• 21:35
  And
• 21:35
  so
• 21:35
  I
• 21:35
  don't
• 21:35
  get
• 21:35
  to
• 21:35
  see
• 21:36
  them
• 21:36
  often
• 21:36
  because
• 21:36
  I
• 21:37
  live
• 21:37
  here
• 21:37
  in
• 21:37
  California.
• 21:38
  And
• 21:38
  so
• 21:38
  their
• 21:38
  mom,
• 21:39
  my
• 21:39
  cousin,
• 21:39
  told
• 21:39
  me
• 21:39
  that
• 21:40
  they
• 21:40
  watch
• 21:40
  my
• 21:40
  Instagram
• 21:41
  videos.
• 21:42
  They
• 21:42
  like,
• 21:42
  like,
• 21:43
  mommy,
• 21:43
  we
• 21:43
  want
• 21:44
  to
• 21:44
  see
• 21:44
  Renee.
• 21:44
  And
• 21:45
  then
• 21:45
  they
• 21:45
  just
• 21:45
  like,
• 21:46
  watch
• 21:46
  all
• 21:46
  my
• 21:46
  videos.
• 21:46
  And
• 21:46
  so
• 21:47
  I'm
• 21:47
  like,
• 21:47
  wow,
• 21:47
  I
• 21:47
  have
• 21:47
  to
• 21:47
  be
• 21:47
  careful
• 21:48
  what
• 21:48
  I'm
• 21:48
  saying
• 21:48
  because,
• 21:49
  like,
• 21:49
  there
• 21:49
  are
• 21:49
  children
• 21:49
  watching
• 21:50
  now.
• 21:50
  But
• 21:50
  I
• 21:51
  think
• 21:51
  it's
• 21:51
  very
• 21:51
  sweet
• 21:52
  that,
• 21:52
  like,
• 21:53
  children
• 21:53
  in
• 21:54
  our
• 21:54
  lives
• 21:54
  know
• 21:54
  that
• 21:54
  we
• 21:55
  are
• 21:55
  people
• 21:56
  beyond
• 21:56
  them,
• 21:57
  outside
• 21:57
  of
• 21:57
  them,
• 21:57
  right?
• 21:58
  We
• 21:58
  have
• 21:59
  lives
• 21:59
  and
• 21:59
  interests
• 22:00
  and
• 22:00
  we're,
• 22:01
  we're
• 22:01
  like,
• 22:01
  you
• 22:01
  know,
• 22:02
  we're
• 22:02
  well
• 22:02
  known
• 22:02
  on
• 22:02
  the
• 22:03
  Internet,
• 22:03
  blah,
• 22:03
  blah,
• 22:03
  blah.
• 22:04
  But
• 22:04
  it's
• 22:04
  interesting,
• 22:05
  I
• 22:05
  think,
• 22:05
  for
• 22:06
  kids
• 22:06
  to
• 22:06
  have
• 22:06
  that
• 22:06
  perspective.
• 22:07
  And
• 22:08
  that's
• 22:08
  going
• 22:08
  to
• 22:08
  be
• 22:08
  the
• 22:08
  world
• 22:09
  that
• 22:09
  they
• 22:09
  live
• 22:09
  in,
• 22:09
  right?
• 22:09
  That
• 22:10
  is
• 22:10
  how
• 22:11
  the
• 22:11
  world
• 22:11
  is
• 22:11
  going.
• 22:12
  That's
• 22:12
  the
• 22:12
  world
• 22:12
  they
• 22:12
  used
• 22:13
  to.
• 22:13
  They
• 22:13
  all
• 22:13
  watch
• 22:13
  vlogs
• 22:14
  and
• 22:14
  things
• 22:15
  like
• 22:15
  that
• 22:15
  on
• 22:15
  YouTube.
• 22:16
  They
• 22:16
  all
• 22:16
  follow
• 22:17
  these
• 22:17
  content
• 22:18
  creators
• 22:18
  of
• 22:19
  various
• 22:19
  forms.
• 22:19
  And
• 22:20
  so
• 22:20
  to
• 22:20
  them,
• 22:20
  actually,
• 22:21
  it's
• 22:21
  kind
• 22:21
  of
• 22:22
  normal.
• 22:22
  It's
• 22:22
  actually
• 22:22
  our
• 22:23
  generation
• 22:23
  that
• 22:24
  are
• 22:24
  going,
• 22:24
  yeah,
• 22:24
  we
• 22:25
  don't
• 22:25
  want
• 22:25
  to
• 22:25
  do
• 22:25
  this.
• 22:25
  We're
• 22:26
  kind
• 22:26
  of
• 22:26
  awkward
• 22:26
  about
• 22:26
  it.
• 22:26
  It's
• 22:27
  true.
• 22:27
  It's.
• 22:28
  It's
• 22:28
  Gen
• 22:28
  X
• 22:29
  and
• 22:29
  Elder
• 22:29
  Millennial.
• 22:30
  I
• 22:30
  mean,
• 22:30
  boomers.
• 22:31
  Yes.
• 22:31
  But
• 22:32
  like,
• 22:32
  we're
• 22:32
  the
• 22:32
  ones
• 22:32
  who
• 22:33
  are
• 22:33
  just
• 22:33
  like,
• 22:33
  I
• 22:34
  don't
• 22:34
  know.
• 22:34
  I
• 22:34
  feel
• 22:34
  like,
• 22:35
  stop
• 22:35
  feeling.
• 22:36
  Just
• 22:36
  do
• 22:37
  two
• 22:37
  things.
• 22:38
  I
• 22:38
  have
• 22:38
  a
• 22:38
  question
• 22:39
  for
• 22:39
  you.
• 22:39
  I
• 22:39
  want
• 22:39
  to
• 22:39
  ask
• 22:39
  you
• 22:40
  because
• 22:40
  I.
• 22:40
  I
• 22:40
  find
• 22:41
  this
• 22:41
  to
• 22:41
  be
• 22:41
  true.
• 22:41
  I
• 22:42
  find
• 22:42
  the
• 22:42
  act
• 22:43
  of
• 22:43
  content
• 22:43
  creation
• 22:44
  to
• 22:44
  be
• 22:44
  extremely
• 22:45
  creative.
• 22:45
  Like
• 22:46
  it
• 22:46
  really
• 22:46
  scratches
• 22:47
  an
• 22:47
  itch
• 22:47
  for
• 22:47
  me
• 22:47
  and
• 22:48
  that
• 22:48
  I
• 22:48
  get
• 22:49
  very
• 22:49
  jazzed.
• 22:50
  I
• 22:50
  get
• 22:50
  very
• 22:50
  lit
• 22:51
  up
• 22:51
  when
• 22:51
  I
• 22:51
  have
• 22:51
  a
• 22:51
  good
• 22:52
  idea.
• 22:53
  Do
• 22:53
  you
• 22:53
  feel
• 22:53
  the
• 22:54
  same
• 22:54
  way?
• 22:54
  Yeah,
• 22:55
  I
• 22:55
  love
• 22:55
  to
• 22:56
  do
• 22:56
  a
• 22:56
  good
• 22:56
  bit
• 22:56
  of
• 22:56
  content
• 22:56
  creation.
• 22:57
  Now,
• 22:57
  obviously
• 22:57
  you're
• 22:58
  doing
• 22:58
  it
• 22:58
  differently
• 22:58
  to
• 22:58
  me
• 22:59
  because
• 22:59
  I
• 22:59
  am
• 22:59
  hiring
• 23:00
  someone.
• 23:00
  And
• 23:01
  so
• 23:01
  we
• 23:01
  go
• 23:01
  and
• 23:02
  we,
• 23:02
  you
• 23:02
  know,
• 23:02
  a
• 23:03
  couple
• 23:03
  of
• 23:03
  weeks
• 23:03
  ago,
• 23:03
  we
• 23:03
  went
• 23:04
  to
• 23:04
  the
• 23:04
  venue
• 23:04
  for
• 23:04
  Wed
• 23:05
  Pros
• 23:05
  live.
• 23:05
  We
• 23:06
  spent
• 23:06
  90
• 23:07
  minutes.
• 23:07
  And
• 23:07
  why
• 23:08
  I
• 23:08
  get
• 23:08
  the
• 23:08
  buzz
• 23:09
  is
• 23:09
  like,
• 23:09
  how
• 23:09
  many
• 23:09
  videos
• 23:10
  can
• 23:10
  we
• 23:10
  create
• 23:11
  in
• 23:11
  90
• 23:11
  minutes?
• 23:12
  We
• 23:12
  got
• 23:13
  50
• 23:13
  videos
• 23:14
  done
• 23:14
  in
• 23:14
  90
• 23:14
  minutes
• 23:15
  of
• 23:15
  my
• 23:15
  time.
• 23:15
  And
• 23:16
  I
• 23:16
  was
• 23:16
  like,
• 23:16
  yes,
• 23:17
  that
• 23:17
  is
• 23:17
  a
• 23:18
  record
• 23:18
  because.
• 23:18
  And
• 23:19
  I
• 23:19
  get
• 23:19
  the
• 23:19
  buz.
• 23:20
  Love
• 23:20
  that.
• 23:20
  Like,
• 23:20
  let's
• 23:20
  feel
• 23:21
  one
• 23:21
  take
• 23:21
  wonder.
• 23:21
  Let's
• 23:22
  try
• 23:22
  it
• 23:22
  from
• 23:22
  this
• 23:22
  angle.
• 23:23
  Yeah.
• 23:24
  And
• 23:24
  the
• 23:24
  great
• 23:24
  thing
• 23:24
  for
• 23:25
  me
• 23:25
  is
• 23:25
  that
• 23:25
  the
• 23:25
  lovely
• 23:25
  Simona
• 23:26
  then
• 23:26
  takes
• 23:26
  it
• 23:26
  all
• 23:27
  away,
• 23:27
  edits
• 23:27
  it
• 23:27
  all
• 23:28
  and
• 23:28
  puts
• 23:28
  it
• 23:28
  on
• 23:28
  the
• 23:28
  Internet,
• 23:29
  which
• 23:29
  I
• 23:29
  do
• 23:29
  understand
• 23:30
  for
• 23:30
  people
• 23:31
  is
• 23:31
  a
• 23:31
  big
• 23:31
  job.
• 23:31
  But
• 23:32
  as
• 23:32
  I
• 23:32
  always
• 23:32
  say
• 23:32
  to
• 23:33
  people,
• 23:33
  you
• 23:33
  got
• 23:34
  to
• 23:34
  spend
• 23:34
  a
• 23:34
  business
• 23:34
  either
• 23:35
  time
• 23:35
  or
• 23:35
  money.
• 23:36
  If
• 23:36
  you
• 23:36
  don't
• 23:36
  have
• 23:36
  the
• 23:36
  money,
• 23:37
  spend
• 23:37
  the
• 23:37
  time
• 23:37
  creating
• 23:38
  your
• 23:38
  own
• 23:38
  content.
• 23:38
  If
• 23:38
  you
• 23:39
  do
• 23:39
  have
• 23:39
  the
• 23:39
  money,
• 23:40
  pay
• 23:40
  someone
• 23:40
  else
• 23:41
  and
• 23:41
  get
• 23:41
  back
• 23:41
  your
• 23:42
  own
• 23:42
  time.
• 23:42
  But
• 23:43
  you
• 23:43
  can't
• 23:43
  avoid
• 23:43
  it.
• 23:44
  You've
• 23:44
  got
• 23:44
  to
• 23:44
  do
• 23:44
  one
• 23:44
  or
• 23:44
  the
• 23:45
  other.
• 23:45
  And
• 23:45
  one
• 23:45
  of
• 23:46
  the
• 23:46
  things
• 23:46
  that
• 23:46
  I
• 23:46
  teach
• 23:46
  and
• 23:46
  I.
• 23:47
  And
• 23:47
  I
• 23:47
  teach
• 23:47
  it
• 23:47
  because
• 23:47
  I
• 23:48
  believe
• 23:48
  it's
• 23:49
  two
• 23:49
  things.
• 23:50
  We
• 23:50
  have
• 23:50
  to
• 23:50
  start
• 23:50
  creating
• 23:51
  content
• 23:51
  by
• 23:52
  structure,
• 23:52
  not
• 23:53
  mood.
• 23:53
  You
• 23:53
  cannot
• 23:54
  wait
• 23:54
  until
• 23:54
  you're
• 23:55
  in
• 23:55
  the
• 23:55
  right
• 23:55
  mood
• 23:55
  or
• 23:56
  I'll
• 23:56
  do
• 23:56
  it
• 23:56
  tomorrow
• 23:57
  when
• 23:57
  I
• 23:57
  feel
• 23:57
  better.
• 23:57
  Or,
• 23:58
  you
• 23:58
  know,
• 23:58
  I
• 23:58
  do
• 23:58
  think
• 23:59
  aesthetically,
• 23:59
  like
• 23:59
  there
• 24:00
  are
• 24:00
  times,
• 24:00
  days
• 24:01
  and
• 24:01
  times,
• 24:01
  like
• 24:01
  if
• 24:01
  I'm
• 24:01
  already
• 24:02
  have
• 24:02
  a
• 24:02
  little
• 24:02
  lipstick
• 24:03
  on
• 24:03
  for
• 24:03
  this,
• 24:03
  I'm
• 24:03
  probably
• 24:03
  gonna
• 24:04
  go
• 24:04
  make
• 24:04
  some
• 24:04
  videos
• 24:04
  after
• 24:05
  this.
• 24:05
  Like,
• 24:05
  that
• 24:05
  is
• 24:06
  logical
• 24:06
  sense
• 24:07
  to
• 24:07
  me.
• 24:07
  But
• 24:07
  if
• 24:07
  I
• 24:07
  waited
• 24:08
  around
• 24:08
  until
• 24:09
  I
• 24:09
  felt
• 24:09
  like
• 24:10
  making
• 24:10
  a
• 24:10
  video,
• 24:10
  I
• 24:10
  probably
• 24:11
  wouldn't
• 24:11
  make
• 24:11
  as
• 24:11
  many.
• 24:12
  So
• 24:12
  I
• 24:12
  have
• 24:12
  structure
• 24:13
  around
• 24:13
  it.
• 24:14
  I
• 24:14
  have
• 24:14
  a
• 24:14
  couple
• 24:15
  of
• 24:15
  rules
• 24:15
  for
• 24:15
  myself.
• 24:15
  Can
• 24:16
  I
• 24:16
  share
• 24:16
  them
• 24:16
  with
• 24:16
  you?
• 24:16
  They're
• 24:16
  gonna
• 24:16
  sound.
• 24:18
  So
• 24:18
  number
• 24:18
  one,
• 24:19
  my
• 24:19
  biggest
• 24:19
  rule
• 24:20
  is
• 24:20
  that
• 24:20
  I
• 24:20
  turn
• 24:21
  my
• 24:21
  camera
• 24:22
  and
• 24:22
  I
• 24:22
  just
• 24:22
  mean
• 24:22
  my
• 24:22
  phone.
• 24:23
  I
• 24:23
  just
• 24:23
  mean
• 24:23
  my
• 24:24
  iPhone
• 24:24
  17.
• 24:25
  I
• 24:25
  turn
• 24:26
  my
• 24:26
  camera
• 24:26
  on
• 24:26
  myself
• 24:27
  once
• 24:27
  a
• 24:27
  day
• 24:28
  and
• 24:28
  I
• 24:28
  record
• 24:29
  me
• 24:29
  talking
• 24:29
  to
• 24:29
  camera
• 24:30
  for
• 24:30
  like
• 24:31
  30
• 24:31
  seconds.
• 24:32
  Sometimes
• 24:33
  it's
• 24:33
  nonsense,
• 24:34
  sometimes
• 24:34
  it
• 24:34
  never
• 24:35
  gets
• 24:35
  shown.
• 24:35
  But
• 24:36
  every
• 24:36
  so
• 24:36
  often
• 24:36
  I
• 24:37
  come
• 24:37
  up
• 24:37
  with
• 24:37
  a
• 24:37
  gem
• 24:38
  that
• 24:38
  even
• 24:38
  six
• 24:38
  months
• 24:38
  from
• 24:39
  now
• 24:39
  I'll
• 24:39
  be
• 24:39
  like,
• 24:39
  didn't
• 24:40
  I
• 24:40
  say
• 24:40
  something
• 24:40
  about
• 24:41
  wedding
• 24:41
  florals
• 24:42
  that
• 24:42
  one
• 24:42
  day
• 24:42
  I'll
• 24:42
  go
• 24:43
  find
• 24:43
  it?
• 24:43
  But
• 24:43
  I
• 24:44
  had
• 24:44
  to
• 24:44
  get
• 24:44
  used
• 24:45
  to
• 24:45
  my
• 24:45
  own
• 24:45
  face
• 24:46
  on
• 24:46
  camera.
• 24:47
  I
• 24:47
  had
• 24:47
  to
• 24:47
  get
• 24:47
  used
• 24:47
  to,
• 24:47
  like,
• 24:48
  where
• 24:48
  I
• 24:48
  like
• 24:48
  to
• 24:48
  hold
• 24:49
  the
• 24:49
  phone,
• 24:49
  you
• 24:50
  know,
• 24:50
  what,
• 24:51
  what
• 24:51
  lighting
• 24:51
  I
• 24:51
  like.
• 24:52
  Like,
• 24:52
  I
• 24:52
  had
• 24:52
  to
• 24:52
  learn
• 24:53
  myself
• 24:53
  in
• 24:53
  that
• 24:53
  way.
• 24:54
  Now
• 24:54
  I
• 24:54
  do
• 24:55
  it
• 24:55
  every
• 24:55
  day
• 24:55
  as
• 24:55
  a
• 24:55
  practice
• 24:56
  one
• 24:56
  because
• 24:56
  I
• 24:56
  want
• 24:57
  to
• 24:57
  stay
• 24:57
  in
• 24:58
  in
• 24:58
  practice,
• 24:58
  but
• 24:58
  also
• 24:59
  because
• 24:59
  then
• 24:59
  I'm
• 24:59
  never
• 24:59
  out
• 24:59
  of
• 25:00
  content.
• 25:01
  Sometimes
• 25:01
  the
• 25:01
  30
• 25:01
  seconds
• 25:02
  is
• 25:02
  just
• 25:02
  me
• 25:02
  putting
• 25:03
  the
• 25:03
  tripod
• 25:03
  up
• 25:03
  while
• 25:03
  I'm
• 25:04
  typing,
• 25:05
  and
• 25:05
  it's
• 25:05
  just
• 25:05
  doing
• 25:06
  B
• 25:06
  roll.
• 25:06
  But
• 25:06
  every
• 25:07
  day
• 25:07
  I'm
• 25:07
  recording
• 25:08
  a
• 25:08
  tiny
• 25:08
  little
• 25:08
  something.
• 25:09
  And
• 25:09
  I.
• 25:09
  I
• 25:10
  literally
• 25:10
  mean
• 25:10
  like
• 25:10
  30
• 25:11
  seconds.
• 25:11
  I'm
• 25:11
  not
• 25:11
  here
• 25:12
  for
• 25:12
  an
• 25:12
  hour
• 25:12
  or
• 25:12
  90
• 25:13
  minutes.
• 25:13
  But
• 25:14
  then
• 25:14
  on
• 25:14
  Sundays,
• 25:15
  which
• 25:15
  is
• 25:15
  my
• 25:15
  preferred
• 25:16
  day
• 25:16
  because
• 25:16
  I
• 25:16
  don't
• 25:16
  have
• 25:16
  kids,
• 25:17
  I
• 25:18
  do.
• 25:18
  I
• 25:18
  record
• 25:18
  for
• 25:18
  like
• 25:19
  an
• 25:19
  hour.
• 25:20
  I'll
• 25:20
  do
• 25:20
  Talking
• 25:20
  Heads
• 25:21
  and
• 25:21
  then
• 25:21
  I'll
• 25:21
  edit.
• 25:22
  So
• 25:22
  I
• 25:22
  do
• 25:22
  do
• 25:23
  a
• 25:23
  couple
• 25:23
  of
• 25:23
  hours
• 25:23
  on
• 25:23
  a
• 25:24
  Sunday,
• 25:24
  but
• 25:24
  that's
• 25:24
  also
• 25:24
  when
• 25:25
  I
• 25:25
  plan
• 25:25
  out
• 25:25
  what
• 25:25
  I'm
• 25:25
  going
• 25:25
  to
• 25:26
  post
• 25:26
  for
• 25:26
  the
• 25:26
  week.
• 25:26
  So
• 25:27
  I'm
• 25:27
  not
• 25:27
  every
• 25:27
  day
• 25:28
  thinking,
• 25:28
  oh,
• 25:28
  what
• 25:28
  are
• 25:29
  we
• 25:29
  going
• 25:29
  to
• 25:29
  talk
• 25:29
  about
• 25:29
  today?
• 25:29
  What
• 25:29
  are
• 25:29
  we
• 25:30
  going
• 25:30
  to
• 25:30
  talk
• 25:30
  about
• 25:30
  today?
• 25:30
  I
• 25:31
  do
• 25:31
  all
• 25:31
  that
• 25:31
  thinking
• 25:32
  and
• 25:32
  I
• 25:32
  use
• 25:32
  chat
• 25:33
  GPT
• 25:33
  on
• 25:33
  Sundays
• 25:34
  to
• 25:34
  kind
• 25:34
  of
• 25:34
  organize
• 25:35
  my
• 25:35
  thoughts
• 25:36
  so
• 25:36
  I
• 25:36
  have
• 25:36
  it
• 25:37
  down
• 25:37
  to
• 25:37
  a
• 25:37
  system
• 25:38
  so
• 25:39
  that
• 25:39
  I
• 25:39
  never
• 25:39
  have
• 25:40
  to
• 25:41
  beat
• 25:41
  myself
• 25:41
  up
• 25:41
  about.
• 25:42
  Like,
• 25:42
  oh,
• 25:42
  you
• 25:42
  should
• 25:43
  have
• 25:43
  posted
• 25:43
  today.
• 25:43
  Like,
• 25:44
  it's
• 25:45
  kind
• 25:45
  of
• 25:45
  on
• 25:45
  its
• 25:45
  own
• 25:45
  cadence
• 25:46
  now.
• 25:46
  Yeah,
• 25:47
  I
• 25:47
  agree.
• 25:47
  And
• 25:47
  I
• 25:47
  think
• 25:48
  actually
• 25:48
  anyone
• 25:48
  that's
• 25:49
  still
• 25:49
  in
• 25:49
  that
• 25:49
  rhythm
• 25:49
  of
• 25:50
  just
• 25:50
  posting
• 25:50
  when
• 25:50
  they
• 25:51
  feel
• 25:51
  like
• 25:51
  it
• 25:51
  or
• 25:51
  posting
• 25:52
  on
• 25:52
  the
• 25:52
  day,
• 25:52
  just
• 25:52
  randomly,
• 25:53
  that
• 25:53
  is
• 25:53
  the
• 25:54
  hardest
• 25:54
  way
• 25:54
  to
• 25:54
  do
• 25:55
  it.
• 25:55
  Absolutely.
• 25:56
  For
• 25:57
  me,
• 25:58
  batching
• 25:58
  a
• 25:58
  month
• 25:58
  at
• 25:58
  a
• 25:59
  time,
• 25:59
  for
• 25:59
  you,
• 25:59
  batching
• 25:59
  a
• 25:59
  week
• 26:00
  at
• 26:00
  a
• 26:00
  time,
• 26:00
  it
• 26:00
  makes
• 26:01
  a
• 26:01
  difference
• 26:01
  because
• 26:01
  then,
• 26:02
  you
• 26:02
  know,
• 26:02
  you've
• 26:02
  got
• 26:02
  the
• 26:02
  stuff,
• 26:03
  it
• 26:03
  can
• 26:03
  go
• 26:03
  out,
• 26:04
  you're
• 26:04
  being
• 26:04
  visible,
• 26:05
  and
• 26:05
  then
• 26:05
  you
• 26:05
  can
• 26:06
  work
• 26:06
  on
• 26:06
  other
• 26:06
  stuff.
• 26:06
  Because
• 26:07
  in
• 26:07
  a
• 26:07
  wedding
• 26:07
  business,
• 26:07
  people
• 26:08
  have
• 26:08
  got
• 26:08
  a
• 26:08
  whole
• 26:08
  lot
• 26:08
  of
• 26:09
  other
• 26:09
  stuff
• 26:09
  to
• 26:09
  work
• 26:09
  on.
• 26:10
  It's
• 26:10
  not
• 26:10
  just
• 26:10
  about
• 26:10
  being
• 26:11
  visible,
• 26:11
  but
• 26:11
  we
• 26:12
  gotta
• 26:12
  overlay,
• 26:12
  overcome
• 26:13
  the
• 26:13
  perfectionism
• 26:14
  we
• 26:14
  do.
• 26:14
  And
• 26:14
  I
• 26:14
  use,
• 26:15
  I
• 26:15
  will
• 26:15
  say
• 26:15
  most
• 26:15
  of
• 26:16
  the
• 26:16
  time
• 26:16
  I'm
• 26:16
  doing
• 26:16
  a
• 26:16
  week
• 26:16
  at
• 26:17
  a
• 26:17
  time
• 26:17
  because
• 26:17
  I'm
• 26:18
  traveling
• 26:18
  a
• 26:18
  lot
• 26:19
  and
• 26:19
  I
• 26:19
  want
• 26:19
  to
• 26:20
  stay
• 26:20
  sort
• 26:20
  of
• 26:21
  nimble
• 26:21
  to
• 26:22
  kind
• 26:22
  of
• 26:22
  open.
• 26:22
  But
• 26:23
  In
• 26:23
  December
• 26:24
  of
• 26:24
  2025,
• 26:25
  that
• 26:25
  whole
• 26:26
  month
• 26:26
  was
• 26:26
  done.
• 26:26
  I
• 26:27
  did
• 26:27
  the
• 26:27
  whole
• 26:27
  month
• 26:27
  by
• 26:28
  December
• 26:28
  2nd,
• 26:28
  and
• 26:28
  it
• 26:29
  was
• 26:29
  done.
• 26:29
  And
• 26:29
  I
• 26:29
  was
• 26:30
  traveling
• 26:30
  visiting
• 26:30
  family.
• 26:31
  I
• 26:31
  didn't
• 26:31
  have
• 26:31
  to
• 26:31
  worry
• 26:32
  about
• 26:32
  it
• 26:32
  once.
• 26:32
  It
• 26:33
  was
• 26:33
  so
• 26:33
  nice.
• 26:34
  Yeah,
• 26:34
  it
• 26:34
  is
• 26:35
  very
• 26:35
  freeing.
• 26:36
  Now,
• 26:36
  Renee,
• 26:37
  very
• 26:37
  soon
• 26:38
  you
• 26:38
  are
• 26:38
  coming
• 26:39
  over
• 26:40
  the
• 26:40
  water,
• 26:41
  over
• 26:41
  to
• 26:42
  this
• 26:42
  fair
• 26:42
  land,
• 26:43
  and
• 26:43
  you
• 26:43
  are
• 26:43
  coming
• 26:44
  to
• 26:44
  both
• 26:44
  London
• 26:44
  and
• 26:45
  Ireland.
• 26:46
  And
• 26:46
  I
• 26:46
  want
• 26:46
  to
• 26:46
  know,
• 26:46
  and
• 26:46
  I've
• 26:47
  asked
• 26:47
  the
• 26:47
  other
• 26:47
  American
• 26:48
  speakers
• 26:48
  this,
• 26:49
  what
• 26:49
  are
• 26:49
  you
• 26:49
  most
• 26:49
  excited
• 26:50
  about
• 26:50
  seeing
• 26:51
  or
• 26:51
  doing
• 26:51
  In
• 26:52
  Ireland
• 26:52
  and
• 26:52
  London,
• 26:53
  other
• 26:53
  than
• 26:53
  the
• 26:53
  conference.
• 26:54
  Oh,
• 26:54
  my
• 26:55
  gosh.
• 26:55
  Okay.
• 26:56
  Well,
• 26:56
  you
• 26:56
  know,
• 26:56
  I'm
• 26:56
  traveling
• 26:56
  with
• 26:57
  Megan
• 26:57
  and
• 26:57
  Leah,
• 26:57
  and
• 26:58
  in
• 26:58
  that.
• 26:59
  In
• 26:59
  this
• 26:59
  particular
• 26:59
  relationship
• 27:00
  of
• 27:00
  best
• 27:00
  friends,
• 27:00
  I
• 27:01
  am
• 27:01
  what
• 27:01
  we
• 27:01
  call
• 27:01
  the
• 27:01
  passenger
• 27:02
  princess,
• 27:02
  in
• 27:03
  that
• 27:03
  they
• 27:03
  make
• 27:03
  the
• 27:03
  decisions
• 27:04
  and
• 27:04
  I
• 27:04
  just,
• 27:05
  like,
• 27:05
  show
• 27:06
  up
• 27:06
  for
• 27:06
  them.
• 27:06
  So
• 27:07
  apparently,
• 27:07
  we're
• 27:07
  going
• 27:07
  to
• 27:08
  the
• 27:08
  Book
• 27:08
  of
• 27:08
  Kells.
• 27:10
  Right?
• 27:10
  And
• 27:11
  the
• 27:11
  Guinness
• 27:11
  Fact
• 27:12
  Music
• 27:13
  tour.
• 27:14
  Yes,
• 27:14
  the
• 27:14
  Guinness
• 27:14
  Factory.
• 27:15
  That's
• 27:15
  the
• 27:15
  thing
• 27:15
  everyone
• 27:15
  does
• 27:16
  in
• 27:16
  Dublin.
• 27:17
  We
• 27:17
  are
• 27:17
  doing
• 27:18
  those.
• 27:18
  And
• 27:18
  I'm
• 27:18
  excited.
• 27:19
  Even
• 27:19
  though
• 27:19
  I
• 27:19
  don't
• 27:19
  drink,
• 27:19
  I'm
• 27:20
  excited
• 27:20
  for
• 27:20
  those.
• 27:21
  I
• 27:21
  just
• 27:21
  am
• 27:21
  excited
• 27:21
  to
• 27:22
  be
• 27:22
  in
• 27:22
  Dublin.
• 27:22
  I've
• 27:22
  never
• 27:22
  been,
• 27:23
  so
• 27:23
  I'm.
• 27:24
  I'm.
• 27:24
  I'm
• 27:24
  also
• 27:25
  a
• 27:25
  museum
• 27:25
  girly.
• 27:26
  Like,
• 27:26
  if
• 27:26
  there's
• 27:26
  a.
• 27:26
  I'm
• 27:26
  gonna
• 27:27
  sneak
• 27:27
  off
• 27:27
  and
• 27:27
  go
• 27:27
  to
• 27:27
  a
• 27:27
  museum,
• 27:28
  because
• 27:28
  I.
• 27:28
  That's
• 27:29
  my
• 27:29
  preferred
• 27:29
  thing.
• 27:30
  It's
• 27:30
  not
• 27:30
  really
• 27:30
  Leah
• 27:31
  and
• 27:31
  Megan's
• 27:32
  bag,
• 27:32
  but
• 27:32
  it's
• 27:33
  mine.
• 27:33
  So
• 27:33
  you'll
• 27:34
  see
• 27:34
  me,
• 27:34
  like,
• 27:34
  wandering
• 27:34
  off.
• 27:36
  But
• 27:36
  no,
• 27:36
  I
• 27:36
  just.
• 27:36
  I
• 27:36
  love
• 27:37
  traveling.
• 27:37
  I
• 27:37
  love
• 27:37
  traveling
• 27:38
  with
• 27:38
  my
• 27:38
  girls
• 27:38
  and
• 27:38
  I
• 27:38
  love
• 27:39
  conferences.
• 27:39
  I
• 27:40
  love
• 27:40
  conferences
• 27:41
  that
• 27:41
  are
• 27:41
  not
• 27:41
  in
• 27:41
  the
• 27:42
  US
• 27:42
  Because
• 27:42
  I
• 27:42
  love
• 27:43
  talking
• 27:43
  to
• 27:43
  wedding
• 27:43
  pros
• 27:44
  that
• 27:44
  are
• 27:45
  not
• 27:45
  in
• 27:45
  markets
• 27:46
  I
• 27:46
  usually
• 27:46
  get
• 27:46
  to
• 27:46
  get
• 27:47
  to
• 27:47
  speak
• 27:47
  to.
• 27:47
  I
• 27:48
  love
• 27:48
  it.
• 27:48
  Well,
• 27:48
  we're
• 27:49
  excited
• 27:49
  to
• 27:49
  have
• 27:49
  you.
• 27:49
  And
• 27:49
  what
• 27:49
  are
• 27:50
  you
• 27:50
  going
• 27:50
  to
• 27:50
  do
• 27:50
  when
• 27:50
  you're
• 27:50
  in
• 27:50
  London?
• 27:50
  Have
• 27:51
  you
• 27:51
  got
• 27:51
  any
• 27:51
  afternoon
• 27:51
  teas
• 27:52
  planned?
• 27:52
  We
• 27:52
  do
• 27:53
  with
• 27:53
  my
• 27:53
  cousin.
• 27:54
  She's
• 27:54
  never
• 27:54
  been
• 27:54
  to
• 27:54
  Fortnum
• 27:55
  and
• 27:55
  Mason,
• 27:55
  so
• 27:55
  we're
• 27:55
  taking
• 27:55
  her
• 27:56
  there.
• 27:56
  I
• 27:56
  know.
• 27:57
  Like,
• 27:57
  how
• 27:58
  have
• 27:58
  you
• 27:58
  lived
• 27:58
  here
• 27:58
  for
• 27:58
  so
• 27:58
  long
• 27:59
  and
• 27:59
  never
• 27:59
  done
• 27:59
  it?
• 28:00
  I
• 28:00
  also.
• 28:02
  This
• 28:02
  is,
• 28:02
  like,
• 28:02
  I'm
• 28:02
  really
• 28:02
  telling
• 28:03
  you
• 28:03
  about
• 28:03
  myself
• 28:03
  here.
• 28:04
  I
• 28:04
  am
• 28:05
  obsessed
• 28:05
  with
• 28:05
  the
• 28:06
  UK
• 28:06
  makeup
• 28:06
  artist
• 28:07
  Lisa
• 28:07
  Eldridge,
• 28:08
  and
• 28:08
  she
• 28:08
  has
• 28:09
  a
• 28:09
  makeup
• 28:10
  line
• 28:10
  that
• 28:11
  you.
• 28:11
  That
• 28:11
  you.
• 28:11
  I
• 28:11
  can
• 28:11
  get
• 28:12
  it
• 28:12
  here,
• 28:12
  but
• 28:12
  I
• 28:12
  can't
• 28:13
  try
• 28:13
  anything
• 28:14
  here
• 28:14
  because
• 28:14
  she
• 28:14
  doesn't
• 28:14
  have
• 28:14
  any
• 28:15
  counters.
• 28:15
  And
• 28:15
  so
• 28:15
  I
• 28:16
  will
• 28:16
  be
• 28:16
  at
• 28:16
  Harrods
• 28:16
  at
• 28:16
  her
• 28:17
  counter,
• 28:17
  like,
• 28:17
  hello,
• 28:18
  do
• 28:18
  my
• 28:18
  makeup.
• 28:19
  And
• 28:20
  so
• 28:20
  that
• 28:20
  is
• 28:20
  always
• 28:20
  my
• 28:20
  highlight
• 28:21
  of
• 28:21
  London
• 28:21
  to
• 28:21
  be
• 28:21
  like,
• 28:22
  please
• 28:22
  give
• 28:23
  me
• 28:23
  the
• 28:23
  uk.
• 28:23
  All
• 28:23
  the
• 28:24
  good
• 28:24
  UK
• 28:24
  makeup.
• 28:24
  But
• 28:25
  I
• 28:25
  don't
• 28:25
  know,
• 28:26
  I
• 28:26
  feel
• 28:26
  like
• 28:26
  we've
• 28:26
  been
• 28:26
  coming
• 28:27
  over
• 28:27
  to
• 28:27
  visit
• 28:27
  you
• 28:28
  so
• 28:28
  many
• 28:28
  years
• 28:28
  in
• 28:28
  a
• 28:28
  row
• 28:29
  now
• 28:29
  that,
• 28:29
  like,
• 28:29
  I
• 28:29
  feel
• 28:29
  like
• 28:29
  we've
• 28:30
  done
• 28:30
  the
• 28:30
  touristy
• 28:30
  stuff
• 28:30
  now.
• 28:31
  So
• 28:31
  we've
• 28:31
  got
• 28:31
  to
• 28:31
  dig
• 28:31
  in
• 28:32
  deep
• 28:32
  and
• 28:32
  find
• 28:32
  some,
• 28:33
  like,
• 28:33
  you
• 28:33
  know,
• 28:34
  deeper
• 28:34
  cuts
• 28:34
  on
• 28:34
  what
• 28:35
  to
• 28:35
  do
• 28:35
  when
• 28:35
  we're
• 28:35
  there.
• 28:36
  Well,
• 28:36
  yes,
• 28:37
  we're
• 28:37
  always
• 28:37
  excited
• 28:37
  to
• 28:38
  have
• 28:38
  you.
• 28:38
  And
• 28:38
  I
• 28:38
  know
• 28:38
  that
• 28:39
  people
• 28:39
  are
• 28:39
  excited
• 28:39
  to
• 28:39
  hear
• 28:39
  from
• 28:40
  you.
• 28:40
  And
• 28:40
  you
• 28:40
  are
• 28:40
  going
• 28:41
  to
• 28:41
  be
• 28:41
  speaking
• 28:42
  on
• 28:42
  the
• 28:42
  main
• 28:43
  stage
• 28:43
  about
• 28:44
  how
• 28:44
  to
• 28:44
  be
• 28:44
  1%
• 28:45
  better
• 28:46
  every
• 28:46
  day.
• 28:46
  You're
• 28:47
  actually.
• 28:47
  I
• 28:47
  Don't
• 28:47
  know
• 28:47
  if
• 28:47
  you
• 28:47
  know
• 28:47
  this
• 28:48
  yet,
• 28:48
  but
• 28:48
  you're
• 28:48
  actually
• 28:48
  closing
• 28:49
  out
• 28:49
  the
• 28:49
  conference
• 28:49
  right
• 28:50
  towards
• 28:50
  the
• 28:50
  end
• 28:50
  of
• 28:50
  the
• 28:51
  day,
• 28:51
  just
• 28:51
  before
• 28:52
  my
• 28:52
  little
• 28:52
  closing
• 28:53
  five
• 28:53
  minute.
• 28:53
  And
• 28:53
  the
• 28:54
  themed
• 28:54
  Becca
• 28:54
  pink
• 28:55
  sparkly
• 28:55
  cocktail.
• 28:56
  Love
• 28:56
  it.
• 28:56
  That
• 28:57
  is
• 28:57
  gonna
• 28:57
  be
• 28:57
  you.
• 28:58
  I
• 28:58
  love
• 28:59
  talking
• 28:59
  about
• 28:59
  1%
• 29:00
  better
• 29:00
  because
• 29:01
  I
• 29:01
  think
• 29:01
  we,
• 29:02
  we,
• 29:03
  we
• 29:03
  as
• 29:03
  a
• 29:04
  society,
• 29:04
  but
• 29:04
  also
• 29:04
  we
• 29:04
  as
• 29:05
  wedding
• 29:05
  pros,
• 29:05
  we
• 29:06
  tend
• 29:06
  to
• 29:06
  think
• 29:06
  in
• 29:07
  absolutes,
• 29:07
  right?
• 29:07
  Like,
• 29:08
  I
• 29:08
  need
• 29:08
  to
• 29:08
  overhaul
• 29:08
  my
• 29:09
  whole
• 29:09
  thing
• 29:09
  or
• 29:10
  it's
• 29:10
  nothing
• 29:10
  or
• 29:11
  it's.
• 29:11
  Or
• 29:11
  it's
• 29:11
  shit.
• 29:12
  And
• 29:12
  that
• 29:12
  isn't
• 29:12
  true.
• 29:13
  There
• 29:13
  are
• 29:13
  many
• 29:14
  ways
• 29:14
  in
• 29:14
  every
• 29:15
  single
• 29:15
  facet
• 29:15
  of
• 29:16
  your
• 29:16
  business
• 29:16
  where
• 29:16
  if
• 29:17
  you
• 29:17
  just
• 29:17
  made
• 29:18
  1%
• 29:18
  level
• 29:19
  ups
• 29:20
  over
• 29:20
  time,
• 29:21
  compounded
• 29:21
  by
• 29:22
  time,
• 29:22
  you
• 29:22
  would
• 29:22
  see
• 29:23
  that
• 29:23
  a
• 29:23
  lot
• 29:23
  of
• 29:23
  things
• 29:24
  change.
• 29:24
  Even
• 29:24
  what
• 29:25
  we
• 29:25
  mentioned
• 29:25
  earlier,
• 29:25
  like
• 29:26
  my
• 29:26
  30
• 29:26
  seconds
• 29:26
  a
• 29:27
  day,
• 29:27
  like,
• 29:27
  that
• 29:27
  is
• 29:27
  a
• 29:27
  1%
• 29:28
  level
• 29:28
  up.
• 29:29
  It
• 29:29
  is.
• 29:29
  You
• 29:29
  don't
• 29:30
  really
• 29:30
  have
• 29:30
  to
• 29:30
  change
• 29:30
  your
• 29:30
  whole
• 29:31
  life.
• 29:31
  You
• 29:31
  just
• 29:31
  need
• 29:31
  to
• 29:31
  be
• 29:31
  a
• 29:32
  little
• 29:32
  more
• 29:32
  aware
• 29:32
  to
• 29:33
  record
• 29:33
  yourself
• 29:33
  for
• 29:33
  30
• 29:33
  seconds
• 29:34
  a
• 29:34
  day.
• 29:35
  Something
• 29:35
  else
• 29:35
  that
• 29:35
  I
• 29:35
  started
• 29:36
  doing,
• 29:37
  this
• 29:37
  is
• 29:37
  gonna
• 29:38
  show
• 29:38
  my
• 29:38
  age.
• 29:39
  So
• 29:39
  I'm
• 29:39
  a
• 29:39
  big,
• 29:39
  like,
• 29:40
  morning,
• 29:41
  like,
• 29:42
  habits.
• 29:42
  Like,
• 29:42
  I
• 29:42
  have
• 29:42
  a
• 29:43
  lot
• 29:43
  of
• 29:43
  habits
• 29:43
  that
• 29:43
  happen
• 29:44
  in
• 29:44
  the
• 29:44
  morning.
• 29:44
  Like,
• 29:45
  I
• 29:45
  meditate
• 29:45
  and
• 29:45
  I
• 29:46
  journal
• 29:46
  and
• 29:47
  I
• 29:47
  take
• 29:47
  my
• 29:47
  vitamins
• 29:48
  and
• 29:48
  I.
• 29:48
  I
• 29:48
  like
• 29:48
  to
• 29:49
  putter
• 29:49
  around.
• 29:49
  Are
• 29:49
  you
• 29:50
  like,
• 29:50
  a
• 29:50
  putter
• 29:50
  or
• 29:50
  are
• 29:50
  you
• 29:51
  like
• 29:51
  a
• 29:51
  5am?
• 29:52
  I
• 29:53
  am
• 29:53
  not
• 29:53
  a
• 29:53
  5am
• 29:53
  person.
• 29:54
  I'm
• 29:54
  a.
• 29:54
  Let's
• 29:54
  stay
• 29:55
  in
• 29:55
  bed
• 29:55
  as
• 29:55
  long
• 29:55
  as
• 29:55
  I
• 29:55
  can,
• 29:56
  and
• 29:56
  then
• 29:56
  I
• 29:56
  have
• 29:56
  to
• 29:56
  take
• 29:56
  my
• 29:56
  children
• 29:57
  to
• 29:57
  school.
• 29:57
  If
• 29:58
  I
• 29:58
  had
• 29:58
  children,
• 29:58
  I'd
• 29:58
  be
• 29:58
  the
• 29:58
  same.
• 29:59
  I
• 29:59
  am,
• 29:59
  like,
• 29:59
  I
• 29:59
  like
• 29:59
  to
• 30:00
  put
• 30:00
  her
• 30:00
  around
• 30:00
  the
• 30:00
  house
• 30:00
  and,
• 30:01
  like,
• 30:01
  do
• 30:01
  my
• 30:01
  little
• 30:01
  things.
• 30:02
  I
• 30:02
  recently
• 30:02
  started,
• 30:03
  like,
• 30:03
  last
• 30:03
  month,
• 30:04
  I
• 30:04
  found
• 30:05
  it
• 30:05
  on
• 30:05
  Tick
• 30:05
  Tock.
• 30:05
  So.
• 30:06
  But
• 30:06
  there
• 30:06
  is
• 30:06
  this
• 30:07
  whole
• 30:07
  thing
• 30:07
  on
• 30:07
  Tick
• 30:07
  Tock
• 30:08
  about,
• 30:08
  like,
• 30:08
  tai
• 30:08
  chi
• 30:08
  and,
• 30:09
  like,
• 30:09
  all
• 30:09
  these
• 30:09
  morning
• 30:09
  exercises
• 30:10
  that
• 30:10
  you
• 30:10
  do
• 30:11
  and
• 30:11
  this,
• 30:11
  like,
• 30:11
  lymphatic
• 30:12
  hops,
• 30:12
  and
• 30:12
  then
• 30:12
  you're
• 30:13
  doing,
• 30:13
  like,
• 30:13
  arm
• 30:13
  windmills
• 30:14
  and
• 30:14
  you're,
• 30:14
  like,
• 30:14
  tapping.
• 30:15
  It
• 30:16
  takes,
• 30:16
  like
• 30:16
  10
• 30:17
  minutes.
• 30:17
  I've
• 30:17
  been
• 30:17
  doing
• 30:17
  it
• 30:18
  for
• 30:18
  a
• 30:18
  month.
• 30:18
  It's
• 30:18
  amazing.
• 30:19
  I
• 30:19
  don't
• 30:20
  even
• 30:20
  need
• 30:20
  coffee
• 30:20
  in
• 30:20
  the
• 30:20
  morning
• 30:21
  anymore.
• 30:22
  It's
• 30:22
  very
• 30:22
  energizing.
• 30:24
  On
• 30:24
  TikTok,
• 30:24
  you
• 30:24
  can
• 30:24
  search
• 30:25
  it.
• 30:25
  They
• 30:25
  call
• 30:25
  it
• 30:25
  like,
• 30:25
  old
• 30:26
  Chinese
• 30:26
  grandma
• 30:27
  exercises.
• 30:28
  Renee,
• 30:29
  I
• 30:29
  don't
• 30:29
  want
• 30:29
  to
• 30:29
  search
• 30:30
  on
• 30:30
  TikTok.
• 30:30
  I
• 30:30
  would
• 30:31
  like
• 30:31
  you
• 30:31
  to
• 30:31
  create
• 30:31
  some
• 30:32
  Instagram
• 30:32
  content
• 30:32
  so
• 30:33
  that
• 30:33
  I
• 30:33
  can
• 30:33
  watch
• 30:33
  you
• 30:33
  doing
• 30:34
  it.
• 30:34
  I
• 30:34
  will,
• 30:34
  I
• 30:35
  will.
• 30:35
  Now
• 30:35
  that.
• 30:35
  Now
• 30:35
  that
• 30:35
  I've
• 30:36
  done
• 30:36
  it
• 30:36
  enough
• 30:37
  that
• 30:37
  I
• 30:37
  feel
• 30:37
  like
• 30:38
  a
• 30:38
  lot
• 30:38
  of
• 30:38
  it
• 30:38
  is
• 30:39
  silly
• 30:39
  that
• 30:39
  you're
• 30:39
  doing,
• 30:39
  like,
• 30:39
  squats
• 30:40
  and
• 30:40
  then
• 30:40
  you're
• 30:40
  jumping.
• 30:41
  But,
• 30:41
  like,
• 30:41
  it
• 30:42
  literally,
• 30:42
  you
• 30:42
  do
• 30:42
  each
• 30:42
  move
• 30:42
  for,
• 30:43
  like,
• 30:43
  One
• 30:43
  minute
• 30:43
  and
• 30:43
  ten
• 30:43
  minutes
• 30:44
  later
• 30:44
  you're
• 30:44
  like,
• 30:44
  okay,
• 30:45
  ready
• 30:45
  for
• 30:46
  the
• 30:46
  day?
• 30:46
  It's
• 30:47
  great.
• 30:47
  And
• 30:47
  it's
• 30:48
  making
• 30:48
  your
• 30:48
  day
• 30:48
  1%
• 30:48
  better.
• 30:49
  It
• 30:49
  is,
• 30:50
  it
• 30:51
  is.
• 30:51
  No
• 30:51
  more
• 30:51
  back.
• 30:52
  I
• 30:52
  don't
• 30:52
  have
• 30:52
  any
• 30:52
  back
• 30:52
  problems
• 30:53
  anymore.
• 30:53
  Like,
• 30:53
  I'm
• 30:54
  very
• 30:54
  nimble
• 30:54
  now.
• 30:55
  Well,
• 30:55
  that's
• 30:55
  good.
• 30:56
  So
• 30:56
  in
• 30:56
  that
• 30:56
  talk
• 30:56
  then,
• 30:57
  which
• 30:57
  areas
• 30:58
  of
• 30:59
  business
• 30:59
  are
• 30:59
  you
• 30:59
  going
• 31:00
  to
• 31:00
  be
• 31:00
  trying
• 31:00
  to
• 31:00
  make
• 31:00
  people
• 31:01
  1%
• 31:01
  better
• 31:02
  at?
• 31:02
  Or
• 31:02
  is
• 31:02
  it
• 31:02
  a
• 31:02
  bit
• 31:03
  of
• 31:03
  everything?
• 31:03
  It's
• 31:04
  going
• 31:04
  to
• 31:04
  be
• 31:04
  a
• 31:04
  little
• 31:04
  bit
• 31:04
  of
• 31:04
  everything.
• 31:05
  But
• 31:05
  to
• 31:05
  be
• 31:05
  honest,
• 31:05
  I
• 31:06
  focus
• 31:06
  a
• 31:06
  lot
• 31:06
  on
• 31:07
  our
• 31:07
  day
• 31:07
  to
• 31:07
  day.
• 31:08
  Like,
• 31:08
  literally,
• 31:09
  what
• 31:09
  do
• 31:09
  you
• 31:09
  do
• 31:09
  first
• 31:10
  thing
• 31:10
  in
• 31:10
  the
• 31:10
  morning?
• 31:10
  Do
• 31:10
  you
• 31:10
  grab
• 31:11
  your
• 31:11
  phone?
• 31:11
  And
• 31:11
  is
• 31:11
  that
• 31:12
  really
• 31:12
  the
• 31:12
  best
• 31:12
  thing
• 31:12
  for
• 31:12
  your
• 31:13
  mind?
• 31:13
  Right.
• 31:14
  Is
• 31:14
  that
• 31:14
  really
• 31:14
  how
• 31:14
  we
• 31:14
  want
• 31:15
  to
• 31:15
  start
• 31:15
  the
• 31:15
  day?
• 31:15
  And
• 31:16
  if
• 31:16
  not,
• 31:16
  what
• 31:16
  can
• 31:16
  we
• 31:17
  make?
• 31:17
  What
• 31:17
  can
• 31:18
  we
• 31:18
  do
• 31:18
  1%
• 31:18
  better?
• 31:19
  Can
• 31:19
  the
• 31:19
  phone
• 31:19
  be
• 31:20
  on
• 31:20
  the
• 31:20
  other
• 31:20
  side
• 31:20
  of
• 31:21
  the
• 31:21
  room?
• 31:21
  Can
• 31:21
  the
• 31:21
  phone
• 31:22
  be
• 31:22
  in
• 31:22
  a
• 31:22
  different
• 31:22
  room?
• 31:23
  Can
• 31:23
  you
• 31:23
  just
• 31:24
  decide
• 31:24
  that
• 31:24
  you're
• 31:24
  going
• 31:25
  to
• 31:25
  drink
• 31:25
  water
• 31:25
  before
• 31:26
  you
• 31:26
  grab
• 31:26
  your
• 31:26
  phone?
• 31:27
  Like
• 31:27
  microhabits.
• 31:29
  A
• 31:29
  lot
• 31:29
  of
• 31:29
  this
• 31:29
  is
• 31:29
  based
• 31:30
  on
• 31:30
  the
• 31:30
  book
• 31:30
  Atomic
• 31:31
  Habits
• 31:31
  by
• 31:32
  James
• 31:32
  Clear.
• 31:32
  But
• 31:33
  I
• 31:33
  actually
• 31:33
  took
• 31:34
  the
• 31:34
  concepts
• 31:34
  there
• 31:34
  and
• 31:34
  I
• 31:35
  really
• 31:35
  put
• 31:35
  them
• 31:35
  into
• 31:35
  the
• 31:36
  lens
• 31:36
  of,
• 31:36
  like,
• 31:36
  as
• 31:36
  a
• 31:36
  wedding
• 31:37
  pro,
• 31:37
  what,
• 31:37
  What?
• 31:38
  How
• 31:38
  can
• 31:38
  you
• 31:38
  be
• 31:38
  1%
• 31:39
  better
• 31:39
  on
• 31:39
  a
• 31:39
  wedding
• 31:40
  day?
• 31:40
  How
• 31:41
  can
• 31:41
  you
• 31:41
  be
• 31:41
  1%
• 31:41
  better
• 31:42
  in
• 31:42
  the
• 31:42
  consultation
• 31:43
  process?
• 31:43
  Like,
• 31:44
  what
• 31:44
  are
• 31:44
  these
• 31:45
  little
• 31:45
  tweaks?
• 31:46
  What
• 31:46
  I'd
• 31:46
  love,
• 31:46
  because
• 31:47
  I
• 31:47
  know
• 31:47
  conference
• 31:47
  days
• 31:47
  can
• 31:48
  be
• 31:48
  a
• 31:48
  lot.
• 31:48
  We're
• 31:48
  giving
• 31:48
  you
• 31:49
  a
• 31:49
  lot
• 31:49
  of
• 31:49
  information.
• 31:49
  I'm
• 31:50
  actually
• 31:50
  really
• 31:50
  glad
• 31:50
  that
• 31:51
  I'm
• 31:51
  last,
• 31:51
  actually,
• 31:52
  because
• 31:52
  I
• 31:52
  can
• 31:52
  sort
• 31:53
  of
• 31:53
  take
• 31:53
  what
• 31:53
  everyone
• 31:53
  else
• 31:53
  has
• 31:53
  said
• 31:54
  and
• 31:54
  put
• 31:54
  it
• 31:54
  into
• 31:54
  context
• 31:55
  of
• 31:55
  like,
• 31:55
  okay,
• 31:55
  what's
• 31:56
  1%?
• 31:56
  We
• 31:57
  can
• 31:57
  take
• 31:57
  from
• 31:58
  each
• 31:58
  of
• 31:58
  these
• 31:58
  things
• 31:58
  and
• 31:59
  then
• 31:59
  next
• 31:59
  week,
• 31:59
  how
• 32:00
  can
• 32:00
  we,
• 32:00
  day
• 32:00
  by
• 32:01
  day,
• 32:01
  make
• 32:02
  1%
• 32:02
  change
• 32:02
  a
• 32:03
  day?
• 32:03
  That's
• 32:04
  at
• 32:04
  the
• 32:04
  end
• 32:04
  of
• 32:04
  the
• 32:04
  week.
• 32:04
  That's
• 32:05
  seven.
• 32:05
  That's
• 32:06
  7%.
• 32:08
  Exactly.
• 32:08
  Do
• 32:08
  you
• 32:08
  want
• 32:08
  to
• 32:08
  know
• 32:09
  something
• 32:09
  I
• 32:09
  did
• 32:09
  to
• 32:09
  make
• 32:10
  my
• 32:10
  days
• 32:10
  1%
• 32:11
  better
• 32:11
  every
• 32:11
  single
• 32:11
  day?
• 32:11
  Yes,
• 32:12
  please.
• 32:13
  So
• 32:13
  I
• 32:13
  used
• 32:13
  to
• 32:13
  plug
• 32:14
  my
• 32:14
  laptop
• 32:14
  in
• 32:15
  and
• 32:15
  the
• 32:15
  plug
• 32:16
  socket
• 32:16
  was
• 32:16
  one
• 32:16
  side
• 32:16
  of
• 32:17
  my
• 32:17
  desk.
• 32:17
  And
• 32:17
  every
• 32:18
  time
• 32:18
  I
• 32:18
  had
• 32:18
  to,
• 32:18
  like,
• 32:19
  crawl
• 32:19
  under
• 32:19
  my
• 32:19
  desk
• 32:19
  and
• 32:20
  plug
• 32:20
  the
• 32:20
  computer
• 32:21
  in,
• 32:21
  and
• 32:21
  it
• 32:21
  was
• 32:21
  a
• 32:21
  really
• 32:21
  annoying.
• 32:22
  And
• 32:22
  then
• 32:22
  I
• 32:22
  realized
• 32:23
  I
• 32:23
  could
• 32:23
  just
• 32:23
  put
• 32:24
  an
• 32:24
  extension
• 32:24
  cable
• 32:25
  on
• 32:25
  the
• 32:25
  other
• 32:25
  side
• 32:25
  of
• 32:25
  my
• 32:26
  desk
• 32:26
  and
• 32:26
  I
• 32:26
  don't
• 32:27
  need
• 32:27
  to
• 32:27
  do
• 32:27
  that
• 32:27
  anymore.
• 32:28
  And
• 32:28
  it's
• 32:28
  massively
• 32:29
  changed
• 32:30
  my
• 32:30
  life.
• 32:30
  I
• 32:30
  got
• 32:30
  frustrated
• 32:31
  with
• 32:31
  that
• 32:31
  every
• 32:31
  day
• 32:32
  for
• 32:32
  I
• 32:32
  don't
• 32:32
  know
• 32:32
  how
• 32:32
  many
• 32:33
  years
• 32:33
  until
• 32:33
  I
• 32:33
  realized
• 32:34
  I
• 32:34
  could
• 32:34
  just
• 32:34
  make
• 32:35
  this
• 32:35
  1%
• 32:35
  better
• 32:35
  for
• 32:36
  myself
• 32:36
  by
• 32:36
  moving
• 32:38
  better.
• 32:38
  Yes,
• 32:39
  yes,
• 32:39
  yes,
• 32:40
  yes,
• 32:40
  yes.
• 32:41
  And
• 32:42
  there
• 32:43
  is
• 32:43
  a
• 32:43
  component
• 32:44
  of
• 32:44
  the
• 32:44
  talk
• 32:44
  because
• 32:45
  I
• 32:45
  updated
• 32:45
  it
• 32:46
  for.
• 32:46
  For
• 32:46
  this
• 32:46
  year.
• 32:47
  That
• 32:47
  has
• 32:48
  a
• 32:48
  little
• 32:48
  bit
• 32:48
  to
• 32:48
  do
• 32:48
  with
• 32:48
  AI,
• 32:49
  Just
• 32:49
  a
• 32:49
  little.
• 32:50
  I
• 32:50
  know
• 32:50
  ethically
• 32:51
  it's
• 32:51
  a
• 32:51
  gray
• 32:52
  area
• 32:52
  for
• 32:52
  some,
• 32:53
  you
• 32:53
  know,
• 32:54
  people
• 32:54
  can
• 32:55
  have
• 32:55
  their
• 32:55
  opinion
• 32:55
  on
• 32:56
  that.
• 32:56
  But
• 32:56
  there
• 32:57
  are
• 32:57
  some
• 32:57
  things
• 32:58
  that
• 32:58
  I
• 32:58
  think,
• 32:59
  and
• 32:59
  I
• 32:59
  know
• 33:00
  if
• 33:00
  we're
• 33:00
  using
• 33:01
  AI
• 33:01
  the
• 33:01
  right
• 33:01
  way
• 33:02
  to
• 33:02
  help
• 33:02
  us
• 33:02
  brainstorm
• 33:03
  or
• 33:03
  to
• 33:03
  collect
• 33:03
  data
• 33:04
  and
• 33:04
  have
• 33:04
  it
• 33:04
  analyze
• 33:05
  data,
• 33:05
  that's
• 33:06
  where
• 33:06
  it
• 33:06
  makes
• 33:06
  sense
• 33:06
  to
• 33:06
  me.
• 33:07
  So
• 33:07
  there
• 33:07
  is
• 33:08
  a
• 33:08
  point
• 33:08
  in
• 33:09
  the
• 33:09
  presentation
• 33:09
  where
• 33:10
  I
• 33:10
  give
• 33:10
  you
• 33:10
  a
• 33:10
  prompt
• 33:11
  to
• 33:11
  say,
• 33:11
  like,
• 33:12
  for
• 33:12
  a
• 33:12
  day
• 33:13
  or
• 33:13
  perhaps
• 33:14
  more,
• 33:14
  if
• 33:14
  you
• 33:14
  need
• 33:14
  to
• 33:14
  write
• 33:15
  down
• 33:15
  your
• 33:15
  daily
• 33:16
  schedule,
• 33:16
  not
• 33:16
  what
• 33:17
  you
• 33:17
  have
• 33:18
  in
• 33:18
  your
• 33:18
  agenda,
• 33:18
  but
• 33:18
  what
• 33:18
  you
• 33:19
  actually
• 33:19
  do,
• 33:19
  and
• 33:20
  then
• 33:20
  give
• 33:20
  it
• 33:20
  to
• 33:21
  the
• 33:21
  robots
• 33:21
  and
• 33:21
  be
• 33:22
  like,
• 33:22
  what.
• 33:22
  What
• 33:22
  do
• 33:23
  you.
• 33:23
  Where's.
• 33:23
  Where
• 33:23
  is
• 33:24
  there
• 33:24
  opportunity
• 33:24
  here?
• 33:24
  Where
• 33:25
  do
• 33:25
  you
• 33:25
  see
• 33:25
  that
• 33:25
  I'm
• 33:25
  being
• 33:26
  redundant
• 33:26
  or.
• 33:27
  Or
• 33:28
  wasting
• 33:28
  time
• 33:29
  or,
• 33:30
  you
• 33:30
  know,
• 33:30
  even.
• 33:31
  Even
• 33:31
  if
• 33:31
  efficiency
• 33:32
  isn't
• 33:32
  your
• 33:32
  thing,
• 33:32
  maybe,
• 33:33
  maybe
• 33:33
  the
• 33:33
  goal
• 33:33
  is
• 33:33
  more
• 33:34
  joy,
• 33:34
  more
• 33:34
  space,
• 33:36
  more
• 33:36
  time
• 33:36
  with
• 33:36
  your
• 33:36
  kids.
• 33:36
  Like,
• 33:37
  whatever
• 33:37
  we're
• 33:37
  solving
• 33:38
  for.
• 33:38
  Right.
• 33:38
  That
• 33:39
  can
• 33:39
  be
• 33:39
  put
• 33:39
  into
• 33:39
  the
• 33:39
  prompt
• 33:40
  and
• 33:40
  so
• 33:40
  it
• 33:40
  can
• 33:41
  make.
• 33:41
  It
• 33:41
  can
• 33:41
  make
• 33:41
  more
• 33:41
  sense.
• 33:42
  I
• 33:43
  think
• 33:43
  a
• 33:43
  lot
• 33:43
  of
• 33:43
  times
• 33:43
  we
• 33:44
  just
• 33:44
  don't
• 33:44
  know
• 33:44
  that
• 33:44
  we're.
• 33:45
  I
• 33:45
  don't
• 33:45
  know,
• 33:45
  just
• 33:46
  not.
• 33:46
  I
• 33:46
  don't
• 33:46
  want
• 33:46
  to
• 33:46
  say
• 33:46
  wasting
• 33:47
  time
• 33:47
  because
• 33:47
  I
• 33:47
  think
• 33:47
  we
• 33:47
  know
• 33:48
  everything
• 33:48
  we're
• 33:48
  doing
• 33:48
  is
• 33:49
  for
• 33:49
  a
• 33:49
  reason,
• 33:49
  but
• 33:50
  sometimes
• 33:50
  we're
• 33:50
  just.
• 33:50
  It's
• 33:51
  not
• 33:51
  serving
• 33:51
  the
• 33:52
  ultimate
• 33:52
  goal.
• 33:52
  Yeah,
• 33:53
  that's
• 33:53
  so
• 33:53
  true.
• 33:53
  I
• 33:53
  think
• 33:54
  it's
• 33:54
  going
• 33:54
  to
• 33:54
  be
• 33:54
  a
• 33:54
  great
• 33:54
  session.
• 33:55
  I
• 33:55
  think
• 33:55
  you're
• 33:55
  right.
• 33:55
  It's
• 33:55
  going
• 33:55
  to
• 33:56
  be
• 33:56
  a
• 33:56
  great
• 33:56
  thing
• 33:56
  to
• 33:56
  close
• 33:57
  out
• 33:57
  the
• 33:57
  day
• 33:57
  with,
• 33:57
  which
• 33:58
  is
• 33:58
  why
• 33:58
  I
• 33:58
  put
• 33:58
  it
• 33:58
  towards
• 33:59
  the
• 33:59
  end
• 33:59
  of
• 33:59
  the
• 33:59
  day.
• 33:59
  You're
• 34:00
  so
• 34:00
  smart,
• 34:00
  Becca.
• 34:01
  Because
• 34:01
  I
• 34:01
  knew
• 34:01
  it
• 34:01
  was
• 34:02
  going
• 34:02
  to
• 34:02
  be
• 34:02
  a
• 34:02
  great
• 34:02
  thing
• 34:03
  to
• 34:03
  end
• 34:03
  the
• 34:03
  day.
• 34:03
  And
• 34:04
  it
• 34:04
  is
• 34:04
  going
• 34:04
  to
• 34:04
  be
• 34:04
  a
• 34:04
  phenomenal
• 34:05
  day
• 34:05
  in
• 34:05
  both
• 34:06
  Ireland
• 34:06
  and
• 34:06
  in
• 34:07
  London.
• 34:07
  Now,
• 34:08
  one
• 34:08
  of
• 34:08
  the
• 34:08
  things
• 34:08
  that
• 34:09
  I
• 34:09
  have
• 34:09
  thought
• 34:10
  very
• 34:10
  deeply
• 34:11
  about
• 34:11
  with
• 34:11
  Wed
• 34:11
  Prose
• 34:12
  Live,
• 34:12
  because
• 34:12
  I've
• 34:13
  spoken
• 34:13
  at
• 34:13
  a
• 34:13
  lot
• 34:13
  of
• 34:13
  conferences.
• 34:14
  You've
• 34:14
  spoken
• 34:14
  at
• 34:14
  a
• 34:15
  lot
• 34:15
  of
• 34:15
  conferences.
• 34:16
  For
• 34:16
  me,
• 34:16
  the
• 34:17
  first
• 34:17
  thing
• 34:17
  I
• 34:18
  wanted
• 34:18
  to
• 34:18
  get
• 34:18
  right
• 34:19
  was
• 34:19
  having
• 34:19
  really
• 34:20
  good
• 34:20
  speakers.
• 34:21
  And
• 34:21
  I
• 34:21
  think
• 34:21
  sometimes
• 34:22
  this
• 34:22
  is
• 34:22
  quite
• 34:23
  a
• 34:23
  hard,
• 34:23
  quantifiable
• 34:24
  thing
• 34:24
  for
• 34:24
  people
• 34:24
  that
• 34:25
  are
• 34:25
  outside
• 34:25
  of
• 34:26
  the
• 34:26
  speaking
• 34:26
  world
• 34:26
  when
• 34:27
  I
• 34:27
  say
• 34:27
  to
• 34:27
  them,
• 34:28
  I
• 34:28
  have
• 34:28
  really
• 34:28
  good
• 34:29
  speakers.
• 34:29
  Speakers.
• 34:30
  And
• 34:30
  so
• 34:30
  I've
• 34:30
  been
• 34:30
  asking
• 34:31
  people
• 34:31
  on
• 34:31
  this
• 34:31
  podcast
• 34:32
  who
• 34:32
  are
• 34:32
  good
• 34:32
  speakers
• 34:33
  like
• 34:33
  yourself,
• 34:34
  what
• 34:34
  is
• 34:34
  it
• 34:34
  that
• 34:34
  you
• 34:35
  think
• 34:35
  makes
• 34:36
  a
• 34:36
  good
• 34:36
  speaker
• 34:37
  at
• 34:37
  a
• 34:37
  conference?
• 34:38
  Oh,
• 34:38
  I
• 34:38
  have
• 34:38
  a
• 34:38
  lot
• 34:38
  of
• 34:39
  thoughts
• 34:39
  on
• 34:39
  this.
• 34:39
  I
• 34:40
  think
• 34:40
  that
• 34:41
  from
• 34:41
  the
• 34:41
  outside,
• 34:42
  especially
• 34:43
  for
• 34:43
  folks
• 34:43
  who
• 34:43
  aspire
• 34:44
  to
• 34:44
  be
• 34:44
  speakers,
• 34:45
  I
• 34:46
  think
• 34:46
  that
• 34:46
  there
• 34:46
  is
• 34:47
  a
• 34:48
  false
• 34:48
  Idea
• 34:49
  that
• 34:49
  being
• 34:49
  a
• 34:49
  good
• 34:50
  speaker
• 34:50
  is
• 34:50
  somehow
• 34:51
  about
• 34:51
  you.
• 34:51
  About
• 34:52
  me.
• 34:52
  Like,
• 34:52
  I'm
• 34:53
  a
• 34:53
  good
• 34:53
  speaker
• 34:53
  because
• 34:54
  I
• 34:54
  care
• 34:54
  about
• 34:55
  me,
• 34:56
  or
• 34:56
  like
• 34:56
  I
• 34:56
  can
• 34:57
  talk
• 34:57
  about
• 34:57
  myself,
• 34:58
  which
• 34:58
  is
• 34:59
  0%
• 34:59
  of
• 34:59
  the
• 35:00
  time.
• 35:00
  True.
• 35:00
  Truly
• 35:01
  good
• 35:01
  speakers
• 35:02
  know
• 35:02
  that
• 35:02
  it
• 35:02
  is
• 35:02
  not
• 35:02
  about
• 35:03
  them.
• 35:03
  It
• 35:03
  is
• 35:03
  about
• 35:03
  the
• 35:04
  audience
• 35:04
  and
• 35:04
  is
• 35:04
  about
• 35:05
  being
• 35:05
  of
• 35:05
  service.
• 35:06
  It
• 35:06
  is
• 35:06
  about
• 35:06
  how.
• 35:07
  How
• 35:07
  can
• 35:07
  I
• 35:07
  connect.
• 35:09
  And
• 35:09
  a
• 35:09
  truly
• 35:09
  good
• 35:10
  speaker
• 35:10
  can
• 35:10
  also
• 35:11
  read
• 35:11
  the
• 35:11
  room
• 35:12
  and
• 35:12
  know
• 35:12
  if
• 35:13
  what
• 35:13
  they're
• 35:13
  saying
• 35:13
  isn't
• 35:14
  connecting,
• 35:14
  how
• 35:15
  to
• 35:16
  finesse
• 35:16
  that
• 35:16
  so
• 35:17
  that
• 35:17
  it
• 35:17
  does.
• 35:17
  Right.
• 35:18
  I
• 35:18
  think
• 35:18
  truly
• 35:19
  good
• 35:19
  speakers
• 35:20
  are
• 35:21
  in
• 35:21
  a
• 35:21
  conversation
• 35:22
  with
• 35:22
  the
• 35:22
  audience.
• 35:23
  Right.
• 35:23
  They're
• 35:23
  not
• 35:23
  talking
• 35:24
  at
• 35:24
  the
• 35:24
  audience.
• 35:25
  And
• 35:26
  yeah,
• 35:26
  it's.
• 35:27
  It's
• 35:27
  never
• 35:27
  about
• 35:27
  the
• 35:27
  speaker.
• 35:28
  And
• 35:28
  that
• 35:28
  is
• 35:29
  something.
• 35:29
  I
• 35:29
  coach
• 35:30
  some
• 35:30
  aspiring
• 35:30
  speakers,
• 35:31
  and
• 35:31
  that's
• 35:31
  sort
• 35:31
  of
• 35:31
  the
• 35:31
  first
• 35:32
  thing
• 35:32
  we
• 35:32
  always
• 35:32
  have
• 35:32
  to
• 35:33
  knock
• 35:33
  down
• 35:33
  because
• 35:34
  speakers
• 35:34
  come
• 35:34
  in
• 35:34
  and
• 35:34
  they
• 35:34
  want
• 35:35
  to
• 35:35
  tell
• 35:35
  a
• 35:35
  whole
• 35:35
  story
• 35:35
  about
• 35:36
  themselves
• 35:36
  and
• 35:36
  their
• 35:36
  whole
• 35:37
  life
• 35:37
  story
• 35:37
  and
• 35:37
  their
• 35:37
  history
• 35:38
  and
• 35:38
  why
• 35:38
  they're
• 35:39
  great.
• 35:39
  And
• 35:39
  I'm
• 35:39
  like,
• 35:39
  nobody
• 35:40
  cares.
• 35:40
  Like,
• 35:40
  truly
• 35:41
  nobody
• 35:41
  cares.
• 35:41
  They
• 35:41
  care
• 35:42
  about,
• 35:42
  can
• 35:42
  you
• 35:42
  help
• 35:43
  them?
• 35:43
  Can
• 35:43
  you
• 35:43
  help
• 35:43
  them
• 35:44
  transform
• 35:44
  something?
• 35:45
  Can
• 35:45
  you
• 35:45
  shed
• 35:45
  light
• 35:46
  on
• 35:46
  something
• 35:46
  that
• 35:46
  was
• 35:46
  a
• 35:46
  problem
• 35:47
  for
• 35:47
  them
• 35:47
  and
• 35:47
  help
• 35:47
  them
• 35:47
  look
• 35:48
  at
• 35:48
  it
• 35:48
  a
• 35:48
  different
• 35:48
  way?
• 35:48
  That's
• 35:49
  what
• 35:49
  moves
• 35:49
  people.
• 35:50
  Not,
• 35:51
  hey,
• 35:51
  I
• 35:51
  was
• 35:51
  a
• 35:51
  really
• 35:51
  big
• 35:52
  deal
• 35:52
  back
• 35:52
  in
• 35:52
  California.
• 35:53
  Like,
• 35:54
  okay,
• 35:54
  who
• 35:55
  cares?
• 35:55
  Yeah.
• 35:55
  And
• 35:55
  we've
• 35:56
  all
• 35:56
  been
• 35:56
  to
• 35:56
  too
• 35:56
  many
• 35:56
  conferences
• 35:57
  or
• 35:58
  been
• 35:58
  frustrated
• 35:58
  that
• 35:59
  we
• 35:59
  haven't
• 35:59
  been
• 35:59
  invited
• 35:59
  to
• 36:00
  speak
• 36:00
  at
• 36:00
  too
• 36:00
  many
• 36:00
  conferences
• 36:01
  where
• 36:01
  there
• 36:01
  is
• 36:01
  a
• 36:01
  lot
• 36:01
  of
• 36:02
  speakers
• 36:02
  like
• 36:02
  that,
• 36:03
  where
• 36:03
  for
• 36:03
  some
• 36:04
  reason
• 36:04
  we
• 36:04
  have
• 36:04
  this
• 36:04
  idea
• 36:05
  that
• 36:05
  if
• 36:05
  we
• 36:05
  bring
• 36:06
  someone
• 36:06
  in
• 36:06
  to
• 36:06
  speak
• 36:07
  who
• 36:07
  is
• 36:07
  very
• 36:08
  successful
• 36:08
  in
• 36:08
  their
• 36:08
  wedding
• 36:09
  business
• 36:09
  and
• 36:09
  made
• 36:09
  millions
• 36:10
  of
• 36:10
  pounds
• 36:10
  but
• 36:10
  is
• 36:11
  the
• 36:11
  most
• 36:11
  boring
• 36:11
  person
• 36:11
  to
• 36:12
  listen
• 36:12
  to
• 36:12
  ever,
• 36:13
  that
• 36:13
  that's
• 36:13
  a
• 36:13
  good
• 36:13
  idea.
• 36:14
  But
• 36:14
  actually,
• 36:15
  as
• 36:15
  an
• 36:15
  attendee,
• 36:16
  we
• 36:16
  don't
• 36:16
  care
• 36:17
  about
• 36:17
  that
• 36:17
  person's
• 36:18
  life.
• 36:18
  Like,
• 36:18
  they
• 36:18
  have
• 36:19
  to
• 36:19
  do
• 36:19
  something
• 36:19
  incredibly
• 36:20
  sensational
• 36:20
  for
• 36:20
  me
• 36:20
  to
• 36:21
  care.
• 36:21
  And
• 36:21
  if
• 36:21
  they
• 36:21
  did,
• 36:21
  I
• 36:21
  still
• 36:22
  want
• 36:22
  a
• 36:22
  less
• 36:23
  in
• 36:23
  there
• 36:23
  that
• 36:23
  I'm
• 36:24
  taking
• 36:24
  away.
• 36:24
  And
• 36:24
  I
• 36:25
  think
• 36:25
  we've
• 36:25
  all
• 36:25
  spent
• 36:25
  too
• 36:25
  many
• 36:26
  hours
• 36:26
  sat
• 36:27
  listening
• 36:27
  to
• 36:27
  someone
• 36:27
  else
• 36:28
  ran
• 36:28
  at
• 36:28
  us
• 36:29
  and
• 36:29
  thought,
• 36:29
  well,
• 36:29
  I
• 36:30
  haven't
• 36:30
  taken
• 36:30
  anything
• 36:31
  from
• 36:31
  this.
• 36:31
  Yeah.
• 36:31
  I
• 36:31
  also
• 36:32
  think
• 36:32
  too,
• 36:32
  there's
• 36:32
  this
• 36:32
  whole
• 36:33
  concept
• 36:33
  about,
• 36:33
  you
• 36:34
  know,
• 36:34
  as
• 36:34
  a
• 36:34
  speaker,
• 36:35
  you
• 36:35
  have
• 36:35
  to
• 36:35
  talk
• 36:35
  about
• 36:36
  things
• 36:36
  that
• 36:36
  have
• 36:36
  happened
• 36:37
  to
• 36:37
  you
• 36:37
  not
• 36:38
  when
• 36:38
  they're
• 36:38
  a
• 36:38
  wound,
• 36:39
  but
• 36:39
  when
• 36:39
  they're
• 36:39
  a
• 36:40
  scar.
• 36:40
  Like,
• 36:40
  you
• 36:41
  can't
• 36:41
  talk
• 36:41
  about
• 36:41
  things
• 36:41
  that
• 36:42
  are
• 36:42
  fresh.
• 36:42
  Right.
• 36:43
  Because
• 36:43
  you
• 36:43
  don't
• 36:43
  have
• 36:43
  the
• 36:43
  perspective
• 36:44
  on
• 36:44
  it.
• 36:44
  You
• 36:44
  don't
• 36:44
  have
• 36:44
  the
• 36:45
  lesson
• 36:45
  yet.
• 36:45
  If
• 36:45
  it
• 36:46
  just
• 36:46
  happened.
• 36:47
  Right.
• 36:47
  And
• 36:47
  you're
• 36:47
  still
• 36:47
  learning
• 36:48
  from
• 36:48
  it.
• 36:48
  You
• 36:48
  can't
• 36:48
  teach
• 36:49
  that.
• 36:49
  So
• 36:50
  you
• 36:50
  kind
• 36:50
  of
• 36:50
  have
• 36:50
  to
• 36:50
  draw
• 36:51
  from
• 36:51
  your
• 36:51
  own
• 36:51
  experiences,
• 36:52
  but
• 36:52
  only
• 36:53
  in
• 36:53
  a
• 36:53
  way
• 36:54
  that
• 36:54
  can
• 36:54
  help
• 36:54
  other
• 36:55
  people
• 36:55
  connect
• 36:55
  to
• 36:55
  the
• 36:55
  message.
• 36:56
  You
• 36:56
  can't
• 36:56
  just
• 36:57
  be
• 36:57
  talking
• 36:57
  nonsense
• 36:58
  up
• 36:58
  there
• 36:58
  thinking
• 36:59
  that
• 36:59
  it's
• 36:59
  entertaining
• 36:59
  or
• 36:59
  funny
• 37:00
  because
• 37:00
  it
• 37:00
  almost
• 37:00
  never
• 37:01
  is.
• 37:01
  Yeah.
• 37:02
  Or
• 37:02
  you
• 37:02
  can
• 37:02
  have
• 37:03
  really
• 37:03
  good
• 37:03
  stuff
• 37:04
  to
• 37:04
  say,
• 37:04
  but
• 37:05
  your
• 37:05
  delivery
• 37:05
  can
• 37:05
  be
• 37:06
  so
• 37:06
  dry
• 37:06
  and
• 37:06
  boring
• 37:06
  that
• 37:06
  you've
• 37:07
  lost
• 37:07
  the
• 37:07
  room.
• 37:07
  And
• 37:08
  we
• 37:08
  all
• 37:08
  know
• 37:08
  when
• 37:08
  we're
• 37:08
  losing
• 37:09
  a
• 37:09
  room.
• 37:09
  If
• 37:09
  you're
• 37:09
  a
• 37:09
  good
• 37:09
  speaker,
• 37:10
  you
• 37:10
  know
• 37:10
  when
• 37:10
  you're
• 37:10
  losing
• 37:10
  a
• 37:11
  room
• 37:11
  and
• 37:11
  you
• 37:12
  know
• 37:12
  the
• 37:12
  tricks
• 37:12
  to
• 37:12
  hook
• 37:13
  people
• 37:13
  right
• 37:13
  back
• 37:13
  in.
• 37:14
  It's
• 37:14
  true.
• 37:14
  You
• 37:14
  know,
• 37:15
  I
• 37:15
  think
• 37:15
  too,
• 37:16
  maybe
• 37:16
  some
• 37:16
  people
• 37:17
  fall
• 37:17
  into
• 37:17
  the
• 37:17
  trap
• 37:17
  of
• 37:18
  like,
• 37:18
  this
• 37:18
  is
• 37:19
  a
• 37:19
  business
• 37:19
  conference
• 37:19
  and
• 37:19
  we
• 37:20
  have
• 37:20
  to
• 37:20
  be
• 37:20
  serious
• 37:20
  business
• 37:20
  people
• 37:21
  and
• 37:21
  I
• 37:21
  have
• 37:21
  to
• 37:21
  be
• 37:21
  very
• 37:22
  serious.
• 37:22
  And
• 37:22
  it's
• 37:23
  like,
• 37:23
  yeah,
• 37:23
  okay,
• 37:23
  but
• 37:24
  also
• 37:24
  boring.
• 37:25
  Boring.
• 37:26
  Don't
• 37:26
  be
• 37:26
  boring.
• 37:27
  Well,
• 37:27
  anyone
• 37:27
  that's
• 37:27
  coming
• 37:28
  to
• 37:28
  Wed
• 37:28
  Pros
• 37:28
  Live
• 37:28
  hopefully
• 37:29
  knows
• 37:29
  by
• 37:29
  now
• 37:29
  that
• 37:30
  it's
• 37:30
  not
• 37:30
  going
• 37:30
  to
• 37:31
  be
• 37:31
  serious
• 37:31
  because
• 37:32
  there's
• 37:32
  going
• 37:32
  to
• 37:32
  be
• 37:32
  me
• 37:32
  in
• 37:33
  my
• 37:33
  sparkly
• 37:33
  dress
• 37:34
  at
• 37:34
  the
• 37:34
  helm
• 37:34
  of
• 37:34
  it
• 37:35
  all
• 37:35
  with
• 37:35
  theater
• 37:37
  themed
• 37:37
  programs.
• 37:38
  It's
• 37:38
  going
• 37:38
  to
• 37:39
  be
• 37:39
  a
• 37:39
  blast
• 37:40
  for
• 37:40
  us
• 37:40
  theater
• 37:40
  lovers.
• 37:41
  It's
• 37:41
  going
• 37:41
  to
• 37:41
  be
• 37:41
  a
• 37:41
  lot
• 37:41
  of
• 37:41
  fun.
• 37:42
  So
• 37:42
  talking
• 37:43
  about
• 37:43
  conferences
• 37:43
  then,
• 37:43
  obviously
• 37:44
  this
• 37:44
  is
• 37:44
  my
• 37:44
  first
• 37:45
  time
• 37:45
  running
• 37:46
  a
• 37:46
  big
• 37:46
  old
• 37:46
  event
• 37:47
  like
• 37:47
  this.
• 37:47
  I
• 37:47
  think
• 37:47
  I'm
• 37:48
  insane.
• 37:48
  I
• 37:48
  don't
• 37:48
  know
• 37:49
  why
• 37:49
  I'm
• 37:49
  doing
• 37:49
  it,
• 37:49
  but
• 37:49
  it's
• 37:49
  all
• 37:50
  coming
• 37:50
  together.
• 37:50
  In
• 37:51
  fact,
• 37:51
  by
• 37:51
  the
• 37:51
  time
• 37:51
  this
• 37:51
  goes
• 37:52
  out,
• 37:52
  I
• 37:52
  think
• 37:52
  London
• 37:53
  will
• 37:53
  be
• 37:54
  well
• 37:54
  and
• 37:54
  truly
• 37:54
  sold
• 37:55
  out.
• 37:55
  At
• 37:55
  the
• 37:55
  time
• 37:55
  of
• 37:55
  recording,
• 37:56
  I
• 37:56
  think
• 37:56
  we
• 37:56
  have
• 37:56
  like
• 37:57
  nine
• 37:57
  or
• 37:57
  10
• 37:57
  tickets
• 37:58
  left
• 37:58
  out
• 37:58
  of
• 37:58
  170.
• 37:59
  So
• 38:00
  it
• 38:00
  is
• 38:00
  going,
• 38:01
  going,
• 38:01
  going.
• 38:02
  But
• 38:03
  what,
• 38:03
  in
• 38:03
  your
• 38:03
  opinion,
• 38:04
  as
• 38:04
  both
• 38:04
  a
• 38:04
  speaker
• 38:05
  and
• 38:05
  an
• 38:05
  attendee,
• 38:06
  makes
• 38:06
  a
• 38:06
  great
• 38:06
  event?
• 38:07
  Oh,
• 38:07
  wow.
• 38:07
  I
• 38:07
  think
• 38:08
  that
• 38:08
  is.
• 38:10
  Wow,
• 38:10
  that's
• 38:10
  a
• 38:10
  great
• 38:10
  question.
• 38:10
  I
• 38:11
  think
• 38:11
  it
• 38:11
  has
• 38:11
  to
• 38:11
  come
• 38:12
  from
• 38:12
  the
• 38:12
  top,
• 38:12
  right?
• 38:12
  And
• 38:12
  I
• 38:13
  think
• 38:13
  you're
• 38:13
  the
• 38:13
  one.
• 38:14
  You're
• 38:14
  a
• 38:14
  great
• 38:14
  person
• 38:15
  to
• 38:15
  run
• 38:15
  a
• 38:15
  conference
• 38:15
  because
• 38:16
  you
• 38:16
  have
• 38:16
  a
• 38:16
  wonderful
• 38:16
  perspective
• 38:17
  on
• 38:17
  this
• 38:17
  whole
• 38:17
  thing.
• 38:17
  Because
• 38:17
  you're
• 38:18
  building
• 38:18
  a
• 38:18
  community.
• 38:19
  That's
• 38:19
  what
• 38:19
  you're
• 38:19
  doing
• 38:19
  when
• 38:19
  you're
• 38:20
  hosting
• 38:20
  a
• 38:20
  conference,
• 38:21
  whether
• 38:21
  you
• 38:21
  think
• 38:21
  it
• 38:21
  or
• 38:22
  not.
• 38:22
  Right.
• 38:22
  Conference
• 38:23
  producers
• 38:23
  are
• 38:23
  building
• 38:23
  a
• 38:24
  community.
• 38:24
  Community
• 38:25
  can
• 38:25
  be
• 38:25
  built
• 38:26
  despite
• 38:26
  the
• 38:27
  producer,
• 38:27
  which
• 38:27
  we've
• 38:28
  seen
• 38:28
  happen.
• 38:28
  Right.
• 38:29
  Or
• 38:29
  it
• 38:29
  can
• 38:29
  be
• 38:29
  built
• 38:30
  from
• 38:30
  proximity
• 38:31
  to
• 38:31
  the
• 38:31
  event,
• 38:31
  which
• 38:31
  we've
• 38:32
  also
• 38:32
  seen
• 38:32
  happen.
• 38:33
  But
• 38:33
  if
• 38:33
  you're
• 38:33
  creating
• 38:34
  something
• 38:34
  from
• 38:34
  scratch,
• 38:35
  you
• 38:35
  have
• 38:35
  to
• 38:36
  understand
• 38:36
  that
• 38:36
  you
• 38:36
  are
• 38:36
  building
• 38:37
  the
• 38:37
  community.
• 38:37
  And
• 38:38
  so
• 38:38
  for
• 38:38
  me,
• 38:38
  as
• 38:38
  a
• 38:38
  speaker,
• 38:39
  when
• 38:39
  I'm
• 38:39
  invited
• 38:40
  into
• 38:40
  someone's
• 38:41
  community,
• 38:41
  I
• 38:41
  never
• 38:41
  take
• 38:42
  that
• 38:42
  lightly.
• 38:42
  But
• 38:43
  I
• 38:43
  am
• 38:43
  also
• 38:43
  looking
• 38:44
  again
• 38:44
  for,
• 38:44
  like,
• 38:44
  how
• 38:45
  can
• 38:45
  I
• 38:45
  be
• 38:45
  of
• 38:45
  service
• 38:45
  here?
• 38:46
  How
• 38:46
  can
• 38:46
  I
• 38:47
  give
• 38:47
  into
• 38:47
  the
• 38:47
  community
• 38:48
  and
• 38:48
  not
• 38:48
  take
• 38:48
  from
• 38:49
  the
• 38:49
  community,
• 38:49
  because
• 38:49
  that's
• 38:50
  not
• 38:50
  why
• 38:50
  I'm
• 38:50
  there.
• 38:51
  Now
• 38:51
  when
• 38:51
  I
• 38:52
  am
• 38:52
  attending,
• 38:53
  then
• 38:53
  my
• 38:54
  perspective
• 38:54
  is
• 38:54
  like,
• 38:55
  how
• 38:55
  can
• 38:55
  I
• 38:55
  be
• 38:55
  a
• 38:55
  good
• 38:55
  member
• 38:56
  of
• 38:56
  this
• 38:56
  community,
• 38:56
  Right?
• 38:57
  Like,
• 38:57
  how
• 38:57
  can
• 38:57
  I
• 38:58
  find
• 38:58
  the
• 38:58
  people
• 38:59
  that
• 38:59
  I
• 38:59
  think
• 38:59
  I'm
• 38:59
  going
• 39:00
  to
• 39:00
  mesh
• 39:00
  with
• 39:01
  the
• 39:01
  best?
• 39:01
  Like,
• 39:01
  I
• 39:02
  need
• 39:02
  to
• 39:02
  find
• 39:02
  my
• 39:02
  own
• 39:02
  little
• 39:02
  team
• 39:03
  of
• 39:03
  besties
• 39:03
  if
• 39:03
  I
• 39:04
  don't
• 39:04
  already
• 39:04
  have
• 39:04
  them.
• 39:04
  But
• 39:05
  also,
• 39:05
  like,
• 39:05
  how
• 39:05
  can
• 39:05
  I
• 39:06
  put
• 39:06
  into
• 39:06
  this
• 39:06
  community
• 39:07
  so
• 39:07
  that.
• 39:08
  So
• 39:08
  that
• 39:08
  I
• 39:08
  can
• 39:08
  learn
• 39:08
  what
• 39:09
  it's
• 39:09
  about?
• 39:10
  It's
• 39:10
  funny,
• 39:10
  I'm
• 39:10
  actually
• 39:10
  attending
• 39:11
  a
• 39:11
  really
• 39:11
  big
• 39:12
  conference
• 39:13
  here
• 39:13
  in
• 39:14
  California.
• 39:14
  It's
• 39:14
  called
• 39:15
  the
• 39:15
  Social
• 39:15
  Media
• 39:15
  Marketing
• 39:16
  World.
• 39:16
  It's.
• 39:17
  I've
• 39:17
  never
• 39:18
  even.
• 39:18
  It
• 39:18
  wasn't
• 39:18
  even
• 39:18
  on
• 39:19
  my
• 39:19
  radar.
• 39:19
  But
• 39:19
  then
• 39:20
  our
• 39:20
  mutual
• 39:20
  friend
• 39:20
  Elizabeth
• 39:21
  will
• 39:21
  be
• 39:21
  speaking
• 39:21
  with
• 39:21
  us
• 39:21
  as
• 39:22
  well,
• 39:22
  is
• 39:22
  speaking
• 39:23
  there.
• 39:23
  So
• 39:23
  she
• 39:23
  and
• 39:23
  I
• 39:23
  were
• 39:24
  talking
• 39:24
  and
• 39:24
  I
• 39:24
  was
• 39:24
  like,
• 39:24
  you
• 39:24
  know,
• 39:25
  I
• 39:25
  do
• 39:25
  want
• 39:25
  to
• 39:25
  go
• 39:25
  to
• 39:25
  that
• 39:25
  because
• 39:26
  so
• 39:26
  much
• 39:26
  of
• 39:26
  my
• 39:26
  work
• 39:26
  is
• 39:27
  about
• 39:27
  visibility
• 39:27
  and
• 39:28
  social
• 39:28
  media.
• 39:28
  Now
• 39:29
  let
• 39:29
  me
• 39:29
  go
• 39:29
  be
• 39:29
  a
• 39:30
  student.
• 39:30
  Because
• 39:30
  it's.
• 39:31
  I
• 39:31
  mean,
• 39:31
  I
• 39:31
  think
• 39:31
  you
• 39:31
  feel
• 39:32
  this
• 39:32
  way.
• 39:32
  It's
• 39:32
  pretty
• 39:32
  rare
• 39:32
  that
• 39:33
  we
• 39:33
  get
• 39:33
  to
• 39:33
  be
• 39:33
  students
• 39:34
  these
• 39:34
  days.
• 39:34
  And
• 39:35
  it's
• 39:35
  really
• 39:35
  fascinating
• 39:36
  to
• 39:36
  see.
• 39:36
  I
• 39:37
  mean,
• 39:37
  this
• 39:37
  community
• 39:37
  is
• 39:37
  thousands
• 39:38
  of
• 39:38
  people.
• 39:39
  And
• 39:39
  like,
• 39:39
  it's
• 39:40
  been
• 39:40
  interesting
• 39:40
  in
• 39:40
  the
• 39:41
  last
• 39:41
  two
• 39:41
  weeks,
• 39:41
  sort
• 39:42
  of
• 39:42
  navigating
• 39:42
  who
• 39:43
  I
• 39:43
  will
• 39:43
  be
• 39:43
  in
• 39:43
  this
• 39:43
  community
• 39:44
  and
• 39:44
  how
• 39:44
  I
• 39:44
  want
• 39:44
  to
• 39:44
  participate
• 39:45
  and
• 39:45
  how
• 39:46
  extroverted
• 39:46
  I
• 39:47
  am
• 39:47
  naturally
• 39:47
  an
• 39:47
  extrovert,
• 39:48
  but
• 39:48
  how
• 39:48
  extroverted
• 39:49
  I
• 39:49
  want
• 39:49
  to
• 39:49
  be
• 39:49
  versus
• 39:50
  when
• 39:50
  do
• 39:50
  I
• 39:50
  sit
• 39:50
  back
• 39:51
  and
• 39:51
  allow
• 39:52
  other
• 39:52
  people
• 39:52
  to
• 39:53
  be
• 39:53
  in
• 39:53
  the
• 39:53
  community?
• 39:54
  So
• 39:54
  it's
• 39:54
  been
• 39:54
  an
• 39:54
  interesting
• 39:55
  time
• 39:56
  and
• 39:56
  I
• 39:56
  really
• 39:56
  love
• 39:57
  that.
• 39:57
  I
• 39:57
  do
• 39:57
  think
• 39:58
  we
• 39:58
  have
• 39:58
  a
• 39:58
  responsibility
• 39:59
  to
• 39:59
  the
• 39:59
  communities
• 39:59
  we
• 39:59
  join
• 40:00
  to
• 40:01
  be
• 40:01
  present.
• 40:02
  And
• 40:02
  that
• 40:02
  is
• 40:02
  not
• 40:03
  always
• 40:03
  as
• 40:03
  easy
• 40:03
  as
• 40:03
  it
• 40:04
  sounds.
• 40:04
  So
• 40:04
  that's
• 40:05
  kind
• 40:05
  of
• 40:05
  what
• 40:05
  I'm
• 40:05
  always
• 40:05
  looking
• 40:05
  for.
• 40:06
  Like,
• 40:06
  for
• 40:07
  me
• 40:07
  on
• 40:07
  these
• 40:07
  days
• 40:07
  in
• 40:08
  both
• 40:08
  Dublin
• 40:08
  and
• 40:08
  London,
• 40:09
  my
• 40:09
  job
• 40:10
  is
• 40:10
  always
• 40:10
  to
• 40:10
  be
• 40:10
  like,
• 40:10
  I'm
• 40:11
  here,
• 40:11
  I'm
• 40:11
  present,
• 40:12
  I'm
• 40:12
  open.
• 40:12
  Let's
• 40:13
  see
• 40:13
  what
• 40:13
  the
• 40:13
  day
• 40:13
  brings.
• 40:14
  Yeah.
• 40:14
  And
• 40:15
  a
• 40:15
  bit
• 40:15
  like
• 40:15
  everything
• 40:15
  we've
• 40:16
  talked
• 40:16
  about
• 40:16
  today,
• 40:16
  the
• 40:16
  people
• 40:17
  that
• 40:17
  show
• 40:17
  up
• 40:17
  to
• 40:17
  that
• 40:17
  day
• 40:17
  as
• 40:18
  attendees
• 40:19
  with
• 40:19
  a
• 40:20
  reason
• 40:20
  to
• 40:20
  be
• 40:20
  there,
• 40:20
  with
• 40:21
  a
• 40:21
  desire
• 40:21
  to
• 40:21
  be
• 40:22
  visible,
• 40:22
  to
• 40:22
  show
• 40:23
  up,
• 40:23
  to
• 40:23
  not
• 40:23
  be
• 40:23
  distracted,
• 40:24
  to
• 40:24
  come
• 40:24
  with
• 40:24
  a
• 40:24
  positive
• 40:25
  mindset,
• 40:25
  to
• 40:25
  be
• 40:26
  open
• 40:26
  to
• 40:26
  ideas,
• 40:27
  to
• 40:27
  be
• 40:27
  open
• 40:27
  to
• 40:27
  talking
• 40:28
  to
• 40:28
  the
• 40:28
  people
• 40:28
  left
• 40:28
  and
• 40:28
  right
• 40:29
  of
• 40:29
  them
• 40:29
  and
• 40:29
  not
• 40:29
  feeling
• 40:29
  like
• 40:30
  they
• 40:30
  need
• 40:30
  to
• 40:30
  be
• 40:30
  in
• 40:30
  their
• 40:30
  cliques
• 40:31
  and
• 40:31
  to
• 40:32
  just
• 40:32
  show
• 40:32
  up
• 40:32
  as
• 40:33
  they
• 40:33
  are.
• 40:33
  Because
• 40:34
  that's
• 40:34
  like
• 40:35
  the
• 40:35
  whole
• 40:35
  thing
• 40:36
  about
• 40:36
  what
• 40:36
  I'm
• 40:36
  about
• 40:37
  is
• 40:37
  I'm
• 40:37
  like,
• 40:37
  I
• 40:38
  don't
• 40:38
  care
• 40:38
  what
• 40:38
  you
• 40:38
  come
• 40:39
  dressed
• 40:39
  in.
• 40:39
  You
• 40:39
  can
• 40:39
  come
• 40:40
  in
• 40:40
  your
• 40:40
  pajamas.
• 40:40
  If
• 40:40
  you
• 40:40
  want,
• 40:41
  but
• 40:41
  show
• 40:41
  up
• 40:42
  with
• 40:42
  the
• 40:42
  open
• 40:42
  heart,
• 40:43
  open
• 40:43
  mind,
• 40:43
  and
• 40:44
  ready
• 40:44
  to
• 40:44
  learn
• 40:44
  and
• 40:45
  be
• 40:45
  ready.
• 40:46
  Yeah.
• 40:46
  To
• 40:46
  challenge.
• 40:46
  Like,
• 40:47
  I
• 40:47
  love
• 40:47
  as
• 40:47
  a
• 40:47
  speaker,
• 40:48
  someone
• 40:48
  challenges
• 40:48
  some
• 40:49
  of
• 40:49
  my
• 40:49
  ideas
• 40:49
  in
• 40:50
  the
• 40:50
  right
• 40:50
  way
• 40:50
  and
• 40:51
  we
• 40:51
  can
• 40:51
  have
• 40:51
  a
• 40:51
  great,
• 40:51
  healthy
• 40:52
  discussion
• 40:52
  about
• 40:52
  it.
• 40:53
  We
• 40:53
  don't
• 40:53
  just
• 40:53
  need
• 40:53
  to
• 40:53
  sit
• 40:53
  there
• 40:54
  and
• 40:54
  be
• 40:54
  passive,
• 40:55
  listening
• 40:56
  to
• 40:56
  what
• 40:56
  someone
• 40:56
  says
• 40:57
  and
• 40:57
  going,
• 40:57
  yes,
• 40:57
  yes,
• 40:57
  yes.
• 40:58
  If
• 40:58
  you.
• 40:58
  If
• 40:58
  you
• 40:58
  don't
• 40:58
  agree
• 40:59
  with
• 40:59
  something,
• 40:59
  start
• 41:00
  a
• 41:00
  discussion,
• 41:00
  start
• 41:01
  a
• 41:01
  debate.
• 41:01
  Like,
• 41:01
  debate,
• 41:02
  let's
• 41:02
  do
• 41:02
  it.
• 41:03
  Yeah.
• 41:03
  Like,
• 41:03
  not
• 41:04
  in
• 41:04
  a
• 41:04
  mean
• 41:04
  way,
• 41:04
  but
• 41:04
  in
• 41:05
  a.
• 41:05
  In
• 41:05
  a
• 41:05
  positive,
• 41:06
  healthy
• 41:06
  way.
• 41:07
  And
• 41:07
  I
• 41:07
  think,
• 41:08
  you
• 41:08
  know,
• 41:09
  that's.
• 41:09
  I
• 41:09
  think
• 41:10
  as
• 41:10
  much
• 41:11
  on
• 41:11
  the
• 41:11
  event
• 41:12
  organizer
• 41:12
  and
• 41:12
  the
• 41:12
  speakers
• 41:13
  is
• 41:13
  the
• 41:13
  participants.
• 41:14
  Because
• 41:14
  if
• 41:14
  the
• 41:14
  people
• 41:15
  who
• 41:15
  are
• 41:15
  coming
• 41:15
  into
• 41:15
  that
• 41:16
  room
• 41:16
  don't
• 41:16
  show
• 41:16
  up
• 41:16
  in
• 41:17
  the
• 41:17
  right
• 41:17
  energy,
• 41:18
  the
• 41:18
  whole
• 41:18
  thing
• 41:19
  will
• 41:19
  fall
• 41:19
  flat.
• 41:19
  So
• 41:19
  if
• 41:19
  you're
• 41:20
  listening
• 41:20
  to
• 41:20
  this,
• 41:20
  show
• 41:21
  up
• 41:21
  with
• 41:21
  the
• 41:21
  right
• 41:21
  energy,
• 41:22
  ready
• 41:22
  to
• 41:22
  learn,
• 41:23
  because
• 41:23
  I'm
• 41:24
  putting
• 41:24
  on
• 41:24
  a
• 41:24
  show
• 41:24
  for
• 41:25
  you,
• 41:25
  you
• 41:25
  guys
• 41:26
  are
• 41:26
  going
• 41:26
  to
• 41:26
  absolutely
• 41:26
  love
• 41:27
  it.
• 41:27
  But
• 41:27
  you
• 41:27
  got
• 41:27
  to
• 41:28
  show
• 41:28
  up
• 41:28
  ready
• 41:28
  and
• 41:29
  willing
• 41:30
  to
• 41:30
  participate.
• 41:31
  Not
• 41:31
  in
• 41:31
  anything
• 41:32
  scary,
• 41:32
  but
• 41:32
  to
• 41:32
  just
• 41:33
  be
• 41:33
  open
• 41:33
  to
• 41:33
  talk
• 41:33
  to
• 41:33
  people
• 41:34
  around
• 41:34
  you
• 41:34
  and
• 41:35
  to
• 41:35
  make
• 41:35
  new
• 41:35
  friends
• 41:36
  and
• 41:36
  to
• 41:37
  just
• 41:37
  hear
• 41:37
  what
• 41:37
  people
• 41:38
  have
• 41:38
  to
• 41:38
  say
• 41:38
  on
• 41:38
  the
• 41:38
  day.
• 41:39
  And
• 41:39
  I.
• 41:39
  Can
• 41:39
  I
• 41:39
  give
• 41:40
  one
• 41:40
  piece
• 41:40
  of
• 41:40
  advice
• 41:40
  for
• 41:40
  the
• 41:41
  attendees?
• 41:41
  Please
• 41:41
  do.
• 41:42
  I
• 41:42
  think
• 41:43
  so.
• 41:43
  I'm
• 41:43
  an
• 41:44
  extrovert,
• 41:44
  as
• 41:44
  I
• 41:44
  said.
• 41:44
  And
• 41:44
  I
• 41:45
  think
• 41:45
  you
• 41:45
  are
• 41:45
  as
• 41:45
  well,
• 41:45
  too.
• 41:46
  Right
• 41:46
  back.
• 41:46
  You're
• 41:46
  an
• 41:46
  extrovert.
• 41:47
  I
• 41:48
  think
• 41:48
  for
• 41:48
  the
• 41:48
  extroverts
• 41:49
  who
• 41:49
  are
• 41:49
  coming.
• 41:50
  Right.
• 41:50
  I
• 41:50
  always
• 41:51
  think
• 41:51
  as
• 41:51
  an
• 41:51
  extrovert,
• 41:51
  it's
• 41:52
  my
• 41:52
  job
• 41:52
  to
• 41:52
  be
• 41:52
  a
• 41:52
  bit
• 41:52
  of
• 41:52
  a
• 41:53
  connector.
• 41:53
  So
• 41:53
  if
• 41:53
  I
• 41:54
  see
• 41:54
  someone
• 41:54
  on
• 41:55
  the
• 41:55
  outskirts
• 41:55
  of
• 41:55
  the
• 41:56
  room
• 41:56
  who
• 41:57
  I
• 41:57
  kind
• 41:57
  of
• 41:57
  get
• 41:57
  the
• 41:57
  vibe
• 41:58
  they
• 41:58
  want
• 41:58
  to
• 41:58
  participate,
• 41:59
  but,
• 41:59
  like,
• 41:59
  they're.
• 42:00
  I
• 42:00
  will
• 42:00
  cross
• 42:01
  the
• 42:01
  room
• 42:01
  and
• 42:01
  be
• 42:01
  like,
• 42:01
  hi,
• 42:01
  I'm
• 42:01
  Renee.
• 42:02
  What
• 42:02
  do
• 42:02
  you
• 42:02
  do?
• 42:03
  Is
• 42:03
  there
• 42:03
  anyone
• 42:03
  here
• 42:03
  you
• 42:04
  want
• 42:04
  to
• 42:04
  meet?
• 42:04
  What
• 42:04
  are
• 42:04
  you
• 42:04
  here
• 42:04
  for?
• 42:05
  Do
• 42:05
  you
• 42:05
  want
• 42:05
  to
• 42:05
  meet?
• 42:06
  You
• 42:06
  know,
• 42:06
  I
• 42:06
  will
• 42:07
  make
• 42:07
  the
• 42:07
  connection
• 42:07
  because
• 42:08
  I
• 42:08
  have
• 42:08
  no
• 42:08
  hesitation
• 42:09
  for
• 42:09
  that.
• 42:09
  I'm
• 42:10
  not
• 42:10
  scared
• 42:10
  of
• 42:10
  that.
• 42:10
  Right.
• 42:11
  If
• 42:11
  for
• 42:11
  the
• 42:12
  introverts
• 42:12
  that
• 42:12
  are
• 42:12
  coming,
• 42:13
  right.
• 42:13
  Look
• 42:13
  for
• 42:13
  the
• 42:14
  extroverts,
• 42:14
  go
• 42:15
  make
• 42:15
  friends
• 42:15
  with
• 42:16
  the
• 42:16
  loud
• 42:16
  people.
• 42:16
  We'll
• 42:17
  take
• 42:17
  you
• 42:17
  under
• 42:17
  our
• 42:18
  wing.
• 42:18
  We'll
• 42:18
  help
• 42:19
  you.
• 42:19
  But
• 42:19
  what
• 42:20
  I'm
• 42:20
  saying
• 42:20
  is,
• 42:20
  if
• 42:20
  you're
• 42:21
  on
• 42:21
  the
• 42:21
  outskirts,
• 42:22
  don't
• 42:22
  stay
• 42:22
  on
• 42:23
  the
• 42:23
  outskirts.
• 42:23
  Move
• 42:24
  to
• 42:24
  the
• 42:24
  center
• 42:24
  of
• 42:24
  the
• 42:24
  room.
• 42:25
  Move.
• 42:26
  Find
• 42:26
  a
• 42:26
  little
• 42:26
  friend,
• 42:27
  right?
• 42:27
  If
• 42:28
  I
• 42:28
  see
• 42:28
  you
• 42:28
  at
• 42:28
  the
• 42:28
  edge
• 42:29
  of
• 42:29
  the
• 42:29
  room,
• 42:29
  I'm
• 42:29
  going
• 42:29
  to
• 42:29
  cross
• 42:30
  and
• 42:30
  be
• 42:30
  like,
• 42:30
  hello,
• 42:30
  what
• 42:31
  do
• 42:31
  you
• 42:31
  need?
• 42:31
  How
• 42:31
  can
• 42:31
  I
• 42:32
  help?
• 42:32
  And,
• 42:32
  you
• 42:32
  know,
• 42:32
  if
• 42:33
  you're
• 42:33
  like,
• 42:33
  hey,
• 42:33
  leave
• 42:33
  me
• 42:33
  alone.
• 42:34
  Great.
• 42:34
  But
• 42:34
  I
• 42:35
  think
• 42:35
  we
• 42:35
  need
• 42:35
  to
• 42:35
  Play
• 42:35
  to
• 42:35
  our
• 42:36
  strength.
• 42:36
  Right.
• 42:37
  Extroverts
• 42:37
  are
• 42:38
  natural
• 42:39
  connectors.
• 42:39
  So
• 42:39
  please
• 42:40
  go
• 42:40
  make
• 42:40
  connections.
• 42:41
  Yes.
• 42:42
  So
• 42:42
  true.
• 42:42
  And
• 42:42
  if
• 42:42
  you
• 42:43
  are
• 42:43
  there
• 42:43
  and
• 42:43
  you're
• 42:44
  feeling
• 42:44
  uncomfortable
• 42:45
  or
• 42:45
  you're
• 42:45
  feeling
• 42:45
  anxious
• 42:46
  and
• 42:46
  you
• 42:46
  want
• 42:46
  to
• 42:46
  get
• 42:46
  more
• 42:47
  involved,
• 42:47
  go
• 42:48
  find
• 42:48
  someone
• 42:48
  from
• 42:49
  my
• 42:49
  team.
• 42:49
  Go
• 42:49
  find
• 42:50
  one
• 42:50
  of
• 42:50
  the
• 42:50
  speakers
• 42:50
  and
• 42:51
  just
• 42:51
  say,
• 42:51
  hey,
• 42:51
  I
• 42:52
  feel
• 42:52
  a
• 42:52
  bit
• 42:52
  anxious.
• 42:52
  Can
• 42:52
  you
• 42:53
  help
• 42:53
  me
• 42:53
  connect
• 42:53
  with
• 42:53
  people?
• 42:54
  And
• 42:54
  we
• 42:54
  love
• 42:55
  doing
• 42:55
  that.
• 42:55
  Like,
• 42:56
  that's
• 42:56
  one
• 42:56
  of
• 42:56
  my
• 42:56
  favorite
• 42:56
  things
• 42:57
  to
• 42:57
  do
• 42:57
  at
• 42:57
  an
• 42:57
  event,
• 42:57
  is
• 42:58
  to
• 42:58
  be
• 42:58
  like,
• 42:58
  you
• 42:58
  meet
• 42:59
  you.
• 42:59
  Because
• 42:59
  you're
• 43:00
  gonna
• 43:00
  get
• 43:00
  on
• 43:00
  like
• 43:00
  a
• 43:00
  house
• 43:00
  on
• 43:01
  fire.
• 43:01
  Yes.
• 43:01
  Or
• 43:02
  not.
• 43:02
  Even
• 43:02
  if
• 43:02
  meeting
• 43:03
  is
• 43:03
  too
• 43:03
  much.
• 43:03
  Right.
• 43:04
  If
• 43:04
  someone
• 43:04
  came
• 43:05
  up
• 43:05
  to
• 43:05
  you
• 43:05
  and
• 43:05
  they
• 43:05
  were
• 43:05
  like,
• 43:05
  I'm
• 43:05
  feeling
• 43:06
  a
• 43:06
  little
• 43:06
  anxious
• 43:06
  to
• 43:06
  be
• 43:06
  here,
• 43:06
  I'll
• 43:07
  be
• 43:07
  like,
• 43:07
  what
• 43:07
  do
• 43:07
  you
• 43:07
  need?
• 43:07
  Should
• 43:08
  we
• 43:08
  go
• 43:08
  sit
• 43:08
  down?
• 43:08
  Let's
• 43:08
  have
• 43:08
  a
• 43:08
  tea.
• 43:09
  Let's
• 43:09
  have
• 43:09
  a
• 43:09
  cup
• 43:09
  of
• 43:09
  tea.
• 43:10
  Let's
• 43:10
  walk.
• 43:10
  Just
• 43:10
  walk
• 43:10
  the
• 43:11
  space.
• 43:11
  Let's
• 43:11
  just
• 43:11
  walk
• 43:12
  around.
• 43:12
  Let's
• 43:12
  go
• 43:12
  look
• 43:12
  at
• 43:12
  something.
• 43:13
  Like,
• 43:13
  let's
• 43:13
  get
• 43:14
  engaged
• 43:14
  with
• 43:14
  the
• 43:15
  physical
• 43:15
  environment,
• 43:15
  too.
• 43:16
  Like,
• 43:16
  it's
• 43:16
  not
• 43:16
  always
• 43:17
  about
• 43:17
  having
• 43:17
  to
• 43:18
  chat
• 43:18
  with
• 43:18
  someone
• 43:18
  else
• 43:18
  if
• 43:18
  you
• 43:18
  don't
• 43:19
  want
• 43:19
  to.
• 43:19
  But,
• 43:19
  yeah,
• 43:20
  come
• 43:20
  find
• 43:20
  me
• 43:20
  if
• 43:20
  you're
• 43:21
  not
• 43:21
  feeling
• 43:21
  100.
• 43:22
  Like,
• 43:22
  I
• 43:22
  will
• 43:22
  take
• 43:22
  care
• 43:22
  of
• 43:23
  you.
• 43:23
  No
• 43:23
  worries.
• 43:24
  I
• 43:24
  love
• 43:24
  it.
• 43:24
  I
• 43:24
  love
• 43:25
  it.
• 43:25
  It's
• 43:25
  going
• 43:25
  to
• 43:25
  be
• 43:25
  such
• 43:25
  a
• 43:26
  good
• 43:26
  day.
• 43:26
  Now,
• 43:27
  why
• 43:27
  do
• 43:27
  you
• 43:27
  think
• 43:27
  people
• 43:28
  should
• 43:28
  prioritize
• 43:29
  industry
• 43:29
  events
• 43:30
  as
• 43:30
  a
• 43:30
  whole?
• 43:30
  So
• 43:30
  not
• 43:30
  just
• 43:30
  my
• 43:31
  event,
• 43:31
  but
• 43:31
  just
• 43:31
  industry
• 43:32
  events
• 43:32
  in
• 43:32
  general?
• 43:33
  I
• 43:33
  feel
• 43:33
  like
• 43:33
  there's
• 43:33
  people
• 43:34
  who
• 43:34
  love
• 43:34
  going
• 43:34
  to
• 43:34
  events
• 43:35
  and
• 43:35
  go
• 43:35
  to
• 43:35
  all
• 43:35
  of
• 43:35
  them,
• 43:36
  and
• 43:36
  there's
• 43:36
  other
• 43:36
  people
• 43:36
  that
• 43:37
  just
• 43:37
  count
• 43:37
  themselves
• 43:37
  out
• 43:37
  and
• 43:38
  think
• 43:38
  they're
• 43:38
  pointless.
• 43:38
  Why
• 43:39
  do
• 43:39
  you
• 43:39
  think
• 43:39
  people
• 43:39
  should
• 43:40
  pay
• 43:40
  attention
• 43:40
  to
• 43:40
  them?
• 43:41
  I've
• 43:41
  always
• 43:41
  loved
• 43:42
  a
• 43:42
  good
• 43:42
  industry
• 43:42
  event.
• 43:42
  I
• 43:43
  think
• 43:43
  different
• 43:43
  things
• 43:44
  happen
• 43:44
  in
• 43:44
  the
• 43:44
  room.
• 43:45
  I
• 43:45
  think
• 43:45
  there
• 43:45
  is
• 43:45
  a
• 43:45
  magic.
• 43:46
  I
• 43:46
  don't
• 43:46
  want
• 43:46
  to.
• 43:47
  It
• 43:47
  sounds
• 43:47
  so
• 43:47
  corny
• 43:47
  when
• 43:47
  I
• 43:47
  say
• 43:48
  that,
• 43:48
  but
• 43:48
  it's
• 43:48
  true.
• 43:48
  I
• 43:48
  think
• 43:49
  that
• 43:49
  there
• 43:49
  is
• 43:49
  a
• 43:49
  little
• 43:49
  bit
• 43:50
  of
• 43:50
  magic
• 43:50
  that
• 43:50
  happens
• 43:51
  in
• 43:51
  the
• 43:51
  room
• 43:52
  when
• 43:52
  creative
• 43:52
  people
• 43:52
  get
• 43:53
  together
• 43:53
  that
• 43:53
  you
• 43:53
  can't
• 43:54
  replicate
• 43:54
  on
• 43:54
  a
• 43:55
  zoom
• 43:55
  or
• 43:55
  on
• 43:55
  Instagram,
• 43:55
  as
• 43:56
  powerful
• 43:56
  as
• 43:56
  those
• 43:57
  tools
• 43:57
  are,
• 43:57
  when
• 43:58
  people
• 43:58
  are
• 43:58
  in
• 43:58
  the
• 43:58
  room
• 43:59
  together
• 43:59
  and
• 43:59
  they're
• 43:59
  really
• 44:00
  getting
• 44:00
  to
• 44:00
  know
• 44:00
  one
• 44:00
  another
• 44:00
  and
• 44:01
  they're
• 44:01
  really
• 44:02
  just
• 44:02
  engaging
• 44:03
  with
• 44:03
  the
• 44:04
  material,
• 44:04
  but
• 44:04
  also
• 44:05
  each
• 44:05
  other.
• 44:05
  Right.
• 44:06
  That's
• 44:06
  a
• 44:06
  different
• 44:06
  kind
• 44:07
  of
• 44:07
  bond
• 44:08
  that
• 44:08
  you
• 44:08
  can't
• 44:09
  replicate.
• 44:09
  And
• 44:09
  I
• 44:09
  think
• 44:09
  the
• 44:10
  folks,
• 44:10
  folks
• 44:10
  who
• 44:11
  maybe
• 44:11
  look
• 44:11
  down
• 44:11
  on
• 44:12
  industry
• 44:12
  events,
• 44:12
  maybe
• 44:13
  have
• 44:13
  gone
• 44:13
  into
• 44:14
  them
• 44:14
  with
• 44:14
  a
• 44:14
  different
• 44:14
  mindset,
• 44:15
  perhaps
• 44:15
  the
• 44:16
  wrong
• 44:16
  mindset.
• 44:16
  I
• 44:17
  know
• 44:17
  in
• 44:17
  my
• 44:17
  market,
• 44:17
  there
• 44:17
  are
• 44:18
  people
• 44:18
  who
• 44:18
  are
• 44:18
  like,
• 44:18
  I've
• 44:19
  been
• 44:19
  attending
• 44:19
  that
• 44:19
  event
• 44:20
  for
• 44:20
  years,
• 44:20
  and
• 44:20
  I
• 44:20
  never
• 44:20
  get
• 44:21
  Any
• 44:21
  business
• 44:21
  out
• 44:21
  of
• 44:21
  it.
• 44:22
  And
• 44:22
  I'm
• 44:22
  like,
• 44:22
  right,
• 44:23
  but
• 44:23
  are
• 44:23
  you
• 44:23
  just
• 44:24
  running
• 44:24
  around
• 44:24
  the
• 44:24
  room
• 44:24
  saying,
• 44:25
  book
• 44:25
  me,
• 44:25
  book
• 44:25
  me,
• 44:25
  book
• 44:25
  me,
• 44:26
  book
• 44:26
  me,
• 44:26
  trying
• 44:26
  to
• 44:26
  meet
• 44:27
  a
• 44:27
  hundred
• 44:27
  people,
• 44:28
  or
• 44:28
  are
• 44:28
  you
• 44:28
  making
• 44:28
  like
• 44:29
  five
• 44:29
  deep
• 44:30
  connections
• 44:30
  with
• 44:30
  people?
• 44:31
  Because
• 44:31
  you'll
• 44:32
  get
• 44:32
  more
• 44:32
  business
• 44:32
  and
• 44:33
  more
• 44:33
  mileage
• 44:33
  and
• 44:33
  more
• 44:33
  referrals
• 44:34
  out
• 44:34
  of
• 44:34
  those
• 44:34
  five
• 44:35
  deep
• 44:35
  connections
• 44:36
  than
• 44:36
  you
• 44:36
  will
• 44:36
  the
• 44:36
  hundred
• 44:37
  people
• 44:37
  who
• 44:37
  now
• 44:38
  have
• 44:38
  your
• 44:38
  business
• 44:38
  card.
• 44:39
  You
• 44:39
  know,
• 44:39
  it's
• 44:40
  not
• 44:40
  meaningful.
• 44:40
  You
• 44:40
  can't
• 44:41
  just.
• 44:41
  We
• 44:41
  call
• 44:41
  that
• 44:41
  spraying
• 44:42
  and
• 44:42
  praying
• 44:42
  here.
• 44:43
  You
• 44:43
  can't
• 44:43
  just
• 44:43
  spray
• 44:44
  and
• 44:44
  pray.
• 44:44
  Call
• 44:45
  that
• 44:45
  the
• 44:45
  business
• 44:45
  card
• 44:45
  thrower.
• 44:46
  I'm
• 44:46
  like,
• 44:46
  do
• 44:46
  not
• 44:47
  be
• 44:47
  the
• 44:47
  business
• 44:47
  card
• 44:47
  thrower.
• 44:48
  An
• 44:48
  event,
• 44:48
  there's
• 44:49
  always
• 44:49
  at
• 44:49
  least
• 44:49
  one
• 44:50
  person
• 44:50
  that
• 44:50
  just
• 44:51
  walks
• 44:51
  around
• 44:51
  the
• 44:51
  room,
• 44:51
  doesn't
• 44:52
  even
• 44:52
  engage
• 44:52
  in
• 44:52
  a
• 44:53
  conversation,
• 44:53
  and
• 44:53
  just
• 44:53
  chucks
• 44:54
  their
• 44:54
  card
• 44:55
  at
• 44:55
  you.
• 44:55
  You
• 44:55
  know
• 44:55
  what
• 44:55
  happens
• 44:56
  to
• 44:56
  that
• 44:56
  card
• 44:56
  in
• 44:56
  my
• 44:56
  life?
• 44:57
  It
• 44:57
  just
• 44:57
  goes
• 44:57
  straight
• 44:57
  in
• 44:58
  the
• 44:58
  bin
• 44:58
  and
• 44:58
  it's
• 44:58
  a
• 44:58
  waste
• 44:59
  on
• 44:59
  the
• 44:59
  planet.
• 44:59
  Yeah,
• 45:00
  I
• 45:00
  don't
• 45:01
  do.
• 45:01
  I
• 45:01
  mean,
• 45:01
  even
• 45:01
  at
• 45:02
  wedding,
• 45:02
  NBA
• 45:02
  people
• 45:02
  try
• 45:03
  to
• 45:03
  give
• 45:03
  me
• 45:03
  their
• 45:03
  cards
• 45:03
  and
• 45:03
  I'm
• 45:03
  like,
• 45:04
  just
• 45:04
  follow
• 45:04
  me
• 45:04
  on
• 45:04
  Instagram.
• 45:05
  I'm
• 45:05
  never
• 45:05
  going
• 45:05
  to.
• 45:05
  No
• 45:06
  offense,
• 45:06
  I'm
• 45:06
  never
• 45:06
  going
• 45:07
  to
• 45:07
  look
• 45:07
  at
• 45:07
  that
• 45:07
  card
• 45:07
  and
• 45:07
  have
• 45:08
  a
• 45:08
  memory
• 45:08
  of
• 45:08
  your
• 45:09
  you,
• 45:09
  because
• 45:09
  it's
• 45:09
  not
• 45:10
  connected
• 45:10
  to
• 45:10
  anything.
• 45:11
  And
• 45:11
  in
• 45:11
  person,
• 45:12
  I
• 45:12
  find
• 45:12
  always
• 45:13
  you
• 45:13
  have
• 45:14
  a
• 45:14
  deeper
• 45:15
  connection,
• 45:15
  deeper
• 45:16
  relationship,
• 45:16
  quicker
• 45:17
  with
• 45:17
  people.
• 45:18
  And
• 45:18
  again,
• 45:18
  in
• 45:18
  our
• 45:19
  industry,
• 45:19
  relationship
• 45:20
  is
• 45:20
  everything.
• 45:21
  Referrals,
• 45:22
  everything.
• 45:23
  And
• 45:23
  so
• 45:24
  meet
• 45:24
  people.
• 45:25
  And
• 45:25
  I'll
• 45:25
  say
• 45:26
  this,
• 45:26
  you
• 45:26
  know,
• 45:26
  yes,
• 45:26
  in
• 45:27
  our
• 45:27
  industry,
• 45:27
  but
• 45:27
  also
• 45:28
  in
• 45:28
  every
• 45:28
  industry,
• 45:29
  relationships
• 45:30
  are
• 45:30
  everything.
• 45:31
  I
• 45:31
  live
• 45:31
  in
• 45:31
  Los
• 45:32
  Angeles.
• 45:32
  I
• 45:32
  live
• 45:32
  in
• 45:33
  Hollywood.
• 45:33
  My
• 45:33
  husband's
• 45:34
  in
• 45:34
  the
• 45:34
  entertainment
• 45:34
  industry.
• 45:35
  It's
• 45:35
  99.9%
• 45:36
  relationship.
• 45:37
  That's
• 45:38
  it.
• 45:38
  Like,
• 45:38
  there
• 45:39
  isn't.
• 45:40
  It
• 45:40
  isn't
• 45:40
  a
• 45:40
  mystery
• 45:41
  once
• 45:41
  you're
• 45:41
  in
• 45:41
  it.
• 45:42
  It
• 45:42
  is
• 45:42
  relationships.
• 45:43
  So
• 45:43
  if
• 45:43
  you're
• 45:43
  listening
• 45:44
  and
• 45:44
  you're
• 45:44
  like,
• 45:44
  haven't
• 45:45
  really
• 45:45
  found
• 45:45
  your
• 45:45
  footing
• 45:46
  in
• 45:46
  Dublin
• 45:46
  or
• 45:46
  London.
• 45:47
  And
• 45:47
  you're
• 45:47
  just
• 45:47
  like,
• 45:47
  I
• 45:47
  don't
• 45:47
  have
• 45:47
  my
• 45:48
  people
• 45:48
  yet.
• 45:48
  Come,
• 45:49
  come
• 45:50
  to
• 45:50
  the
• 45:50
  event
• 45:50
  because
• 45:50
  these
• 45:51
  are
• 45:51
  your
• 45:51
  people.
• 45:51
  Yeah,
• 45:52
  100%.
• 45:53
  I
• 45:53
  cannot
• 45:54
  wait.
• 45:54
  I'm
• 45:54
  so
• 45:54
  excited.
• 45:55
  It's
• 45:55
  not
• 45:55
  long
• 45:56
  now.
• 45:56
  I'm
• 45:56
  thrilled
• 45:57
  that
• 45:57
  you're
• 45:57
  going
• 45:58
  to
• 45:58
  be
• 45:58
  in
• 45:58
  person
• 45:58
  with
• 45:59
  me
• 45:59
  in
• 45:59
  both
• 45:59
  Ireland
• 46:00
  and
• 46:00
  London.
• 46:00
  It's
• 46:01
  going
• 46:01
  to
• 46:01
  be
• 46:01
  fun.
• 46:01
  And
• 46:02
  if
• 46:02
  you
• 46:02
  are
• 46:02
  listening
• 46:02
  to
• 46:03
  this
• 46:03
  and
• 46:03
  there
• 46:03
  are
• 46:03
  any
• 46:03
  tickets
• 46:04
  Left,
• 46:04
  go
• 46:04
  to
• 46:05
  wedproslive.com
• 46:06
  and
• 46:06
  you
• 46:06
  can
• 46:06
  grab
• 46:07
  one.
• 46:07
  If
• 46:07
  not
• 46:07
  and
• 46:08
  the
• 46:08
  tickets
• 46:08
  are
• 46:08
  all
• 46:08
  gone,
• 46:09
  then
• 46:09
  you
• 46:09
  can
• 46:09
  join
• 46:09
  a
• 46:09
  waiting
• 46:10
  list
• 46:10
  for
• 46:10
  2027,
• 46:11
  because
• 46:12
  you
• 46:12
  never
• 46:12
  know,
• 46:13
  I
• 46:13
  might
• 46:13
  do
• 46:14
  it
• 46:14
  again
• 46:14
  if
• 46:14
  I'm
• 46:14
  crazy
• 46:15
  enough.
• 46:15
  We'll
• 46:15
  see.
• 46:16
  We'll
• 46:16
  see.
• 46:18
  Renee.
• 46:18
  I
• 46:18
  always
• 46:19
  have
• 46:19
  My
• 46:19
  podcast
• 46:19
  with
• 46:19
  the
• 46:20
  same
• 46:20
  question.
• 46:20
  And
• 46:21
  I
• 46:21
  actually
• 46:21
  asked
• 46:21
  you
• 46:21
  this
• 46:22
  last
• 46:22
  time
• 46:22
  you're
• 46:22
  on
• 46:22
  the
• 46:23
  podcast,
• 46:23
  and
• 46:23
  I've
• 46:23
  written
• 46:24
  down
• 46:24
  what
• 46:24
  your
• 46:24
  response
• 46:25
  was.
• 46:25
  So
• 46:25
  I'm
• 46:26
  going
• 46:26
  to
• 46:26
  ask
• 46:26
  you
• 46:26
  the
• 46:26
  question
• 46:27
  again.
• 46:27
  I'm
• 46:27
  going
• 46:27
  to
• 46:28
  hear
• 46:28
  what
• 46:28
  your
• 46:28
  Response
• 46:28
  is
• 46:29
  for
• 46:29
  2026,
• 46:30
  and
• 46:30
  we'll
• 46:30
  see
• 46:30
  if
• 46:31
  it's
• 46:31
  the
• 46:31
  same
• 46:32
  or
• 46:32
  not,
• 46:32
  or
• 46:32
  whether
• 46:32
  you've
• 46:33
  evolved
• 46:33
  into
• 46:34
  a
• 46:34
  new
• 46:34
  thought
• 46:34
  process.
• 46:35
  So
• 46:35
  the
• 46:35
  question
• 46:36
  I
• 46:36
  always
• 46:36
  ask
• 46:36
  is,
• 46:37
  what's
• 46:37
  one
• 46:37
  thing
• 46:37
  you
• 46:38
  personally
• 46:38
  wish
• 46:38
  you'd
• 46:39
  known
• 46:39
  sooner
• 46:40
  in
• 46:40
  your
• 46:40
  own
• 46:40
  business?
• 46:41
  Oh,
• 46:41
  my
• 46:41
  gosh.
• 46:42
  Now
• 46:43
  I'm
• 46:43
  like,
• 46:43
  immediately
• 46:44
  wondering
• 46:44
  what
• 46:44
  I
• 46:44
  said.
• 46:45
  For
• 46:45
  me,
• 46:46
  in
• 46:46
  my
• 46:46
  own
• 46:46
  business,
• 46:47
  I'm
• 46:47
  going
• 46:47
  to
• 46:47
  take
• 46:47
  it
• 46:48
  from
• 46:48
  the
• 46:48
  coaching
• 46:49
  and
• 46:49
  education
• 46:50
  business,
• 46:50
  not
• 46:50
  the
• 46:50
  wedding
• 46:51
  planning
• 46:51
  business
• 46:51
  lens,
• 46:52
  because
• 46:52
  I
• 46:53
  started
• 46:53
  speaking
• 46:54
  in
• 46:54
  2016
• 46:55
  and
• 46:55
  I
• 46:56
  started
• 46:56
  speaking
• 46:56
  at
• 46:56
  Wedding
• 46:56
  MBA
• 46:57
  in
• 46:57
  2018,
• 46:58
  but
• 46:58
  it
• 46:58
  took
• 46:58
  me
• 46:59
  until
• 46:59
  like
• 46:59
  2021,
• 47:00
  I
• 47:00
  think,
• 47:01
  to
• 47:01
  even
• 47:01
  start
• 47:01
  an
• 47:01
  Instagram
• 47:02
  for
• 47:02
  that
• 47:02
  part
• 47:02
  of
• 47:02
  my
• 47:03
  business.
• 47:03
  Like,
• 47:03
  I
• 47:03
  didn't
• 47:04
  have.
• 47:05
  I
• 47:05
  was
• 47:05
  like,
• 47:05
  oh,
• 47:05
  it's
• 47:06
  a
• 47:06
  little
• 47:06
  side
• 47:06
  hustle.
• 47:06
  It's
• 47:07
  a
• 47:07
  little
• 47:07
  side
• 47:07
  hustle.
• 47:07
  And
• 47:07
  I
• 47:07
  wish
• 47:08
  that
• 47:08
  I
• 47:08
  would
• 47:08
  have
• 47:09
  set
• 47:09
  it
• 47:10
  up
• 47:10
  to
• 47:10
  be
• 47:11
  more
• 47:11
  visible
• 47:11
  from
• 47:11
  the
• 47:11
  beginning.
• 47:12
  I
• 47:12
  feel
• 47:12
  like
• 47:12
  I
• 47:12
  had
• 47:13
  to
• 47:13
  do
• 47:13
  some
• 47:13
  catch
• 47:13
  up,
• 47:14
  you
• 47:14
  know,
• 47:14
  to
• 47:14
  be
• 47:14
  like.
• 47:15
  Because
• 47:15
  even
• 47:15
  now
• 47:15
  with
• 47:15
  my
• 47:15
  Instagram,
• 47:16
  people
• 47:16
  are
• 47:16
  like,
• 47:17
  oh,
• 47:17
  I
• 47:17
  thought
• 47:17
  you'd
• 47:18
  have
• 47:18
  more
• 47:18
  followers.
• 47:18
  I'm
• 47:19
  like,
• 47:19
  well,
• 47:19
  I
• 47:19
  only
• 47:19
  started
• 47:19
  it.
• 47:20
  And
• 47:21
  you're
• 47:21
  like,
• 47:21
  if
• 47:22
  I
• 47:22
  had
• 47:22
  just
• 47:22
  started
• 47:22
  it
• 47:23
  at
• 47:23
  the
• 47:23
  same
• 47:23
  time.
• 47:24
  But
• 47:24
  I
• 47:24
  do
• 47:25
  always
• 47:26
  say,
• 47:26
  and
• 47:26
  I,
• 47:27
  that
• 47:27
  I
• 47:27
  wish
• 47:27
  I
• 47:27
  would
• 47:27
  have
• 47:27
  started
• 47:28
  on
• 47:28
  TikTok
• 47:28
  in
• 47:29
  2020.
• 47:29
  Like
• 47:30
  when
• 47:30
  TikTok.
• 47:30
  When
• 47:31
  TikTok
• 47:31
  became
• 47:32
  like
• 47:32
  a
• 47:32
  household
• 47:33
  name
• 47:33
  in
• 47:33
  2020
• 47:34
  and
• 47:34
  everyone
• 47:34
  was
• 47:35
  like,
• 47:35
  on
• 47:35
  the
• 47:35
  Internet,
• 47:35
  dancing.
• 47:36
  I
• 47:36
  literally
• 47:36
  said
• 47:36
  to
• 47:37
  my
• 47:37
  husband,
• 47:37
  I'm.
• 47:38
  I'm
• 47:39
  a
• 47:39
  serious
• 47:39
  business
• 47:39
  owner.
• 47:40
  I'm
• 47:40
  not
• 47:40
  doing
• 47:40
  that.
• 47:41
  And
• 47:41
  honestly,
• 47:41
  I
• 47:42
  would
• 47:42
  probably
• 47:42
  be
• 47:42
  in
• 47:43
  a
• 47:43
  completely
• 47:43
  different,
• 47:44
  you
• 47:44
  know,
• 47:44
  income
• 47:45
  bracket
• 47:45
  had
• 47:45
  I
• 47:45
  started.
• 47:46
  I
• 47:46
  just
• 47:46
  was
• 47:47
  too
• 47:47
  scared.
• 47:47
  And
• 47:47
  that's
• 47:48
  dumb.
• 47:48
  I
• 47:48
  should
• 47:48
  not
• 47:48
  have
• 47:48
  been
• 47:49
  so
• 47:49
  scared.
• 47:49
  Also,
• 47:49
  we
• 47:50
  never
• 47:50
  know
• 47:50
  what
• 47:50
  the
• 47:50
  next
• 47:50
  one's
• 47:51
  going
• 47:51
  to
• 47:51
  be
• 47:51
  because
• 47:51
  then
• 47:51
  we
• 47:52
  can
• 47:52
  all
• 47:52
  jump
• 47:52
  on
• 47:52
  a
• 47:52
  platform
• 47:53
  and
• 47:53
  we're
• 47:53
  like,
• 47:53
  we'll
• 47:53
  be
• 47:53
  the
• 47:54
  first
• 47:54
  ones.
• 47:54
  And
• 47:54
  then
• 47:55
  it
• 47:55
  goes
• 47:55
  absolutely
• 47:56
  nowhere.
• 47:56
  And
• 47:56
  then,
• 47:56
  like,
• 47:56
  clubhous,
• 47:58
  like
• 47:58
  Clubhouse,
• 47:58
  like
• 47:59
  Threads,
• 47:59
  you
• 48:00
  know?
• 48:00
  Right.
• 48:01
  You
• 48:01
  just.
• 48:01
  You
• 48:02
  just
• 48:02
  don't
• 48:02
  know.
• 48:03
  Hindsight
• 48:04
  is
• 48:04
  always
• 48:04
  a
• 48:05
  good
• 48:05
  thing.
• 48:05
  I'll
• 48:05
  tell
• 48:05
  you
• 48:05
  what
• 48:05
  you
• 48:06
  said
• 48:06
  last
• 48:06
  time,
• 48:06
  which
• 48:06
  is
• 48:06
  kind
• 48:07
  of
• 48:07
  along
• 48:07
  the
• 48:07
  same
• 48:07
  lines.
• 48:08
  You
• 48:08
  said
• 48:09
  that
• 48:10
  the
• 48:10
  thing
• 48:10
  you
• 48:10
  wish
• 48:10
  you'd
• 48:10
  known
• 48:10
  sooner
• 48:11
  is
• 48:11
  to
• 48:11
  just
• 48:12
  be
• 48:12
  authentically
• 48:12
  yourself
• 48:13
  at
• 48:13
  all
• 48:13
  times.
• 48:14
  Yeah,
• 48:14
  that
• 48:15
  was
• 48:15
  a
• 48:15
  really
• 48:15
  big
• 48:15
  early
• 48:16
  lesson
• 48:16
  for
• 48:16
  me
• 48:16
  as
• 48:16
  a
• 48:17
  wedding
• 48:17
  planner,
• 48:17
  because
• 48:18
  originally
• 48:18
  I
• 48:18
  Tried
• 48:19
  to
• 48:19
  be
• 48:19
  like
• 48:19
  so
• 48:19
  alternative
• 48:20
  and
• 48:20
  like
• 48:20
  hip.
• 48:21
  And
• 48:21
  I'm
• 48:21
  not
• 48:21
  like,
• 48:22
  I'm
• 48:22
  like
• 48:23
  a
• 48:23
  normal
• 48:23
  middle
• 48:24
  aged
• 48:24
  woman.
• 48:24
  Like,
• 48:25
  my,
• 48:25
  my
• 48:26
  views
• 48:26
  are
• 48:26
  very
• 48:26
  progressive.
• 48:27
  Right.
• 48:28
  Like,
• 48:28
  but
• 48:28
  my
• 48:29
  esthetic
• 48:29
  is
• 48:30
  very
• 48:30
  like
• 48:30
  Ann
• 48:30
  Taylor.
• 48:31
  So
• 48:31
  when
• 48:32
  I
• 48:32
  would
• 48:32
  go
• 48:32
  to
• 48:32
  these
• 48:32
  bridal
• 48:33
  events
• 48:33
  that
• 48:34
  were
• 48:34
  like
• 48:34
  offbeat
• 48:35
  bride
• 48:35
  and
• 48:35
  anti
• 48:36
  romance,
• 48:37
  I
• 48:37
  was
• 48:38
  just
• 48:38
  like
• 48:38
  the
• 48:38
  most
• 48:38
  normal
• 48:39
  person
• 48:39
  there,
• 48:39
  Normal,
• 48:40
  quote
• 48:40
  unquote
• 48:40
  looking
• 48:41
  person
• 48:41
  there.
• 48:41
  And
• 48:41
  it
• 48:41
  just
• 48:41
  wasn't
• 48:42
  connecting.
• 48:42
  It
• 48:43
  took
• 48:43
  me
• 48:43
  a
• 48:43
  while
• 48:43
  to
• 48:44
  realize
• 48:44
  that,
• 48:44
  like
• 48:44
  my
• 48:44
  views
• 48:45
  could
• 48:45
  be
• 48:45
  alternative
• 48:45
  and
• 48:46
  progressive,
• 48:46
  but
• 48:46
  my
• 48:46
  personal
• 48:47
  style
• 48:47
  was
• 48:47
  very
• 48:48
  like
• 48:48
  Ralph
• 48:48
  Lauren.
• 48:50
  Like
• 48:50
  those,
• 48:51
  those
• 48:51
  didn't
• 48:51
  match.
• 48:53
  I
• 48:53
  love
• 48:53
  it.
• 48:53
  And
• 48:53
  what
• 48:54
  I
• 48:54
  love
• 48:54
  about
• 48:54
  the
• 48:54
  way
• 48:55
  you're
• 48:55
  showing
• 48:55
  up
• 48:55
  on
• 48:55
  Instagram
• 48:56
  at
• 48:56
  the
• 48:56
  moment,
• 48:56
  and
• 48:57
  hopefully
• 48:57
  the
• 48:57
  way
• 48:57
  I'm
• 48:57
  showing
• 48:57
  up
• 48:58
  as
• 48:58
  well,
• 48:58
  is
• 48:59
  we're
• 48:59
  just
• 48:59
  being
• 48:59
  authentically
• 49:00
  ourselves.
• 49:00
  Like,
• 49:01
  what
• 49:01
  you
• 49:01
  see
• 49:02
  with
• 49:02
  Renee
• 49:02
  and
• 49:03
  me
• 49:03
  online
• 49:04
  is
• 49:04
  what
• 49:04
  you
• 49:04
  get
• 49:04
  when
• 49:04
  you
• 49:04
  see
• 49:05
  us
• 49:05
  in
• 49:05
  person.
• 49:05
  Whether
• 49:05
  it's
• 49:06
  on
• 49:06
  stage
• 49:06
  in
• 49:07
  a
• 49:07
  glamorous
• 49:07
  outfit
• 49:08
  or
• 49:08
  just
• 49:08
  sat
• 49:09
  eating
• 49:09
  like
• 49:10
  chicken
• 49:10
  and
• 49:10
  chips,
• 49:11
  Mac
• 49:11
  and
• 49:11
  cheese,
• 49:11
  and
• 49:12
  my
• 49:12
  Taylor
• 49:12
  Swift
• 49:12
  sweatshirt
• 49:13
  is
• 49:13
  what
• 49:13
  it
• 49:14
  is.
• 49:14
  The
• 49:14
  best
• 49:14
  compliment
• 49:15
  I
• 49:15
  can
• 49:15
  get,
• 49:15
  and
• 49:15
  it
• 49:16
  happened
• 49:16
  the
• 49:16
  other
• 49:16
  night
• 49:16
  in
• 49:16
  Cleveland
• 49:17
  is
• 49:17
  someone
• 49:17
  was
• 49:17
  like,
• 49:17
  you
• 49:17
  look
• 49:18
  exactly
• 49:18
  the
• 49:18
  same.
• 49:20
  Yeah,
• 49:20
  it's
• 49:21
  just.
• 49:21
  This
• 49:21
  is
• 49:21
  my
• 49:21
  face.
• 49:22
  Like,
• 49:23
  yeah,
• 49:23
  it's,
• 49:24
  it's
• 49:24
  still
• 49:24
  me.
• 49:25
  It's
• 49:25
  just
• 49:25
  very
• 49:25
  funny.
• 49:26
  Like,
• 49:26
  it's,
• 49:26
  yeah,
• 49:26
  we're
• 49:27
  the
• 49:27
  same
• 49:27
  people.
• 49:27
  My
• 49:28
  favorite
• 49:28
  one
• 49:28
  though,
• 49:28
  that
• 49:28
  I
• 49:28
  get
• 49:29
  all
• 49:29
  the
• 49:29
  time,
• 49:29
  and
• 49:29
  I've
• 49:29
  said
• 49:29
  this
• 49:30
  on
• 49:30
  stage
• 49:30
  before,
• 49:30
  is
• 49:30
  people
• 49:31
  say
• 49:31
  to
• 49:31
  me,
• 49:31
  oh,
• 49:31
  you're
• 49:31
  taller
• 49:32
  than
• 49:32
  you
• 49:32
  are
• 49:32
  on
• 49:32
  Zoom.
• 49:33
  You're
• 49:33
  taller
• 49:33
  than
• 49:33
  you
• 49:33
  are
• 49:34
  on
• 49:34
  Instagram.
• 49:34
  I'm
• 49:34
  like,
• 49:35
  you
• 49:35
  can't
• 49:35
  see
• 49:35
  my
• 49:36
  height
• 49:36
  on
• 49:36
  social
• 49:37
  media.
• 49:37
  Like,
• 49:38
  I'm
• 49:38
  sitting
• 49:38
  down
• 49:39
  and
• 49:39
  I
• 49:39
  get
• 49:39
  the
• 49:39
  opposite.
• 49:40
  People
• 49:40
  go,
• 49:40
  I
• 49:40
  thought
• 49:40
  you'd
• 49:41
  be
• 49:41
  taller.
• 49:41
  I'm
• 49:41
  like,
• 49:41
  I
• 49:42
  know
• 49:42
  I
• 49:42
  have
• 49:42
  tall
• 49:42
  energy.
• 49:43
  Isn't
• 49:43
  it
• 49:43
  funny
• 49:44
  how
• 49:44
  people
• 49:44
  have
• 49:44
  these
• 49:45
  random
• 49:45
  opinions
• 49:45
  of
• 49:46
  us?
• 49:46
  But,
• 49:46
  you
• 49:46
  know,
• 49:46
  it's
• 49:47
  all
• 49:47
  good
• 49:47
  fun.
• 49:47
  Renee,
• 49:48
  it's
• 49:48
  been
• 49:48
  a
• 49:48
  blast
• 49:49
  chatting
• 49:49
  to
• 49:49
  you.
• 49:49
  I'm
• 49:49
  so
• 49:50
  excited
• 49:50
  to
• 49:50
  see
• 49:50
  you
• 49:51
  very
• 49:51
  soon.
• 49:52
  Thank
• 49:52
  you
• 49:52
  so
• 49:53
  much
• 49:53
  for
• 49:53
  being
• 49:53
  here
• 49:54
  and
• 49:54
  I'll
• 49:54
  see
• 49:54
  you
• 49:55
  very
• 49:55
  shortly.
• 49:56
  See
• 49:56
  you
• 49:56
  soon.
• 49:57
  Such
• 49:57
  a
• 49:57
  great
• 49:57
  conversation
• 49:58
  with
• 49:58
  Renee.
• 49:58
  I
• 49:59
  always
• 49:59
  love
• 49:59
  chatting
• 50:00
  to
• 50:00
  her.
• 50:00
  She's
• 50:00
  so
• 50:01
  much
• 50:01
  fun.
• 50:01
  If
• 50:01
  you
• 50:01
  haven't
• 50:02
  checked
• 50:02
  her
• 50:02
  out
• 50:02
  on
• 50:02
  Instagram,
• 50:03
  do
• 50:03
  go.
• 50:03
  I'll
• 50:04
  make
• 50:04
  sure
• 50:04
  I
• 50:04
  put
• 50:04
  all
• 50:04
  of
• 50:05
  her
• 50:05
  links
• 50:05
  in
• 50:06
  the
• 50:06
  show
• 50:06
  notes
• 50:06
  so
• 50:06
  you
• 50:06
  can
• 50:07
  go
• 50:07
  and
• 50:07
  check
• 50:07
  her
• 50:07
  out.
• 50:07
  And
• 50:08
  as
• 50:08
  I
• 50:08
  said
• 50:08
  earlier,
• 50:08
  if
• 50:09
  there's
• 50:09
  any
• 50:09
  tickets
• 50:09
  left
• 50:10
  at
• 50:10
  all,
• 50:10
  they're
• 50:10
  going
• 50:11
  to
• 50:11
  be
• 50:11
  going
• 50:11
  like
• 50:12
  hotcakes.
• 50:12
  So
• 50:12
  go
• 50:12
  to
• 50:12
  wedproslive.com
• 50:14
  and
• 50:14
  we
• 50:14
  hope
• 50:14
  to
• 50:14
  see
• 50:14
  you
• 50:14
  in
• 50:15
  the
• 50:15
  room
• 50:15
  in
• 50:15
  either
• 50:15
  island
• 50:16
  or
• 50:16
  in
• 50:16
  London.
• 50:17
  I'll
• 50:17
  see
• 50:17
  you
• 50:17
  all
• 50:18
  next
• 50:18
  time.